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Score v1.3 is deterministic: the same public data always produces the same result. This page contains the entire formula, because transparency is not a marketing word here, it is the product.
Score 2.0 first measures what the buyer asks before deciding: price, terms and service (50 p). The other half is Score v1.3 multiplied by 0.5 (50 p). The full Score v1.3 formula is below this section.
| Part | What it measures | Source | Weight |
|---|---|---|---|
| Buying motives | 3–5 category-specific questions that the buyer considers before deciding. For example, in electricity the margin and base fee, in loans the effective annual interest rate. | Company website, EPSI Rating | 50 p |
| Basic metrics | Score v1.3 times 0.5: digital quality, transparency, reachability and AI quality score. | Score v1.3 | 50 p |
Each buying motive has a predetermined scale. In electricity, for example, an annual cost of 50 euros on top of spot-price electricity gives full points and 120 euros gives zero. Between those, the points are calculated in direct proportion. The scale is not changed in the middle of an update.
If a company does not disclose information publicly, the row scores zero points. The reason is always shown on the company's card, for example “Price shown only with an address”. When the company publishes the information, the points rise in the next update.
Visitor does not adjust the weights. The weights are the same for everyone and are shown on every category's page. This way a single figure tells every reader the same thing.
| Category | Buying motives and weights | Total |
|---|---|---|
| Children's clothing shops | Materials and certificates (18); delivery costs (11); returns (11); delivery time (10); basic metrics (50) | 100 |
| Electricity contracts | Spot electricity surcharge (28); fixed price 24 months (11); customer satisfaction (11); basic metrics (50) | 100 |
| Consumer credit | Effective annual interest rate (28); opening and account management fees (11); loan amount and term (11); basic metrics (50) | 100 |
| Broadband | Price after the campaign (25); price increase after the campaign (14); customer satisfaction (11); basic metrics (50) | 100 |
| Home insurance | Customer satisfaction (25); price estimate without contact details (14); deductible shown (11); basic metrics (50) | 100 |
| 3D printing services | Price before ordering (22); prototype delivery time (14); metal and plastic (8); quality system (6); basic metrics (50) | 100 |
| Audiobook services | Monthly price (24); listening hours (14); free trial (12); basic metrics (50) | 100 |
| Magazines | Offer price per month (24); offer period length (14); cancellation (12); basic metrics (50) | 100 |
| Adult entertainment sites | Palvelun pyörittäjä näkyy (22); tilin poisto itse (12); lapsilukko-ohje (10); ehdot suomeksi (6); perusmittarit (50) | 100 |
| Maternity clothing online stores | Return period (20); return cost (16); free delivery threshold (14); basic metrics (50) | 100 |
| Appointment booking software | Cheapest paid package (24); free tier or trial (12); cancellation (14); basic metrics (50) | 100 |
| Acupuncture services | Price per treatment (22); price of first visit (14); wellbeing benefit as a means of payment (8); price per visit for a treatment series (6); basic metrics (50) | 100 |
| Aquarium supplies online | Delivery cost (18); shipping time (12); return cost (10); warranty on electrical devices (10); basic metrics (50) | 100 |
| Allergy clinic services | Price shown before purchase (22); test without a referral (14); allergen immunotherapy (14); basic metrics (50) | 100 |
| Underwear and socks online | Delivery cost (20); free delivery threshold (12); return price (12); return period (6); basic metrics (50) | 100 |
| Smartwatches and activity trackers | Return period (24); warranty length (16); delivery price (10); basic metrics (50) | 100 |
| Vocational adult education | Cancellation terms (22); apprenticeship cost (14); payment methods (14); basic metrics (50) | 100 |
| Vocational rehabilitation | Vocational rehabilitation as a service (22); cost to the rehabilitee (12); named service forms (8); application (8); basic metrics (50) | 100 |
| Shooting ranges | First-timer price (20); range fee with own weapon (12); weapon rental (8); online booking (10); basic metrics (50) | 100 |
| Online pharmacies | Free delivery threshold (18); pickup point delivery (14); home delivery (8); fee for an uncollected order (10); basic metrics (50) | 100 |
| Arborist services | Starting price of direct felling (24); price shown before contact (10); free assessment visit (6); insurance mentioned (6); household tax deduction mentioned (4); basic metrics (50) | 100 |
| Asbestos survey services | Price shown before ordering (22); coverage of hazardous substances (10); surveyor's competence (10); sample laboratory (8); basic metrics (50) | 100 |
| Customer service software | Starting price (22); price is visible before purchase (10); free tier or trial (10); monthly billing (8); basic metrics (50) | 100 |
| Arts and crafts online shops | Right of return (24); free delivery threshold (12); pay by invoice (14); basic metrics (50) | 100 |
| Motorhome rental | Cheapest weekly price (22); price shown before booking (8); cancellation terms (10); shortest rental period (10); basic metrics (50) | 100 |
| Mortgages | Opening or arrangement fee (26); example calculation and effective annual interest rate (14); maximum loan term (10); basic metrics (50) | 100 |
| Property investment services | Prices shown (22); rental or yield guarantee (14); management from the same company (8); free help before committing (6); basic metrics (50) | 100 |
| Caravan dealers | Home delivery and delivery costs (18); financing without a down payment (12); published financing interest rate (12); rental option (8); basic metrics (50) | 100 |
| Solar panel installers | Installed price shown (20); longest published warranty (14); survey free of charge (8); financing displayed (8); basic metrics (50) | 100 |
| Solar power systems | Installed price shown (20); longest published warranty (12); survey free of charge (6); financing terms shown (12); basic metrics (50) | 100 |
| Car winter storage | Passenger car seasonal price (18); passenger car monthly price (10); monthly contract (10); battery maintenance (6); heated hall (6); basic metrics (50) | 100 |
| Vehicle inspection | Price shown before purchase (22); cancellation of paid time (12); phone service opening hours (8); online prepayment benefit (8); basic metrics (50) | 100 |
| Car repair shops | Price shown before purchase (22); online booking (14); interest-free payment period (8); replacement car during servicing (6); basic metrics (50) | 100 |
| Driving schools | Price of the B course (25); price shown before enrolment (12); delivery time of medical certificate (6); number of locations (7); basic metrics (50) | 100 |
| Car loans | Opening or set-up fee (22); applying without being a customer (12); maximum loan period (10); example calculation with the actual annual interest rate (6); basic metrics (50) | 100 |
| Auto glass replacement | Price shown before contact (22); installation work warranty (12); replacement duration (8); replacement car (8); basic metrics (50) | 100 |
| Car dealerships | Additional cover price (20); longest additional cover duration (8); right of return (12); home delivery price (10); basic metrics (50) | 100 |
| Automatic gates and garage door systems | Price shown before quote request (24); warranty length (12); maintenance service (14); basic metrics (50) | 100 |
| Car foiling and wrapping | Price shown before contact (22); starting price for window tinting (11); starting price for wrapping (9); warranty stated (8); basic metrics (50) | 100 |
| Car PPF and ceramic protection | Bonnet PPF price (16); ceramic coating starting price (14); warranty level (14); free consultation (6); basic metrics (50) | 100 |
| Car interior care and detailing | Ceramic coating price (24); interior cleaning price (14); exterior wash price (12); basic metrics (50) | 100 |
| Private car leasing | Lowest monthly price (24); servicing included in monthly price (14); down payment (12); basic metrics (50) | 100 |
| Car bodywork | Price visible before repair (18); free damage inspection (12); online inspection with photos (8); inspection without appointment (6); number of branches (6); basic metrics (50) | 100 |
| Car washes | Cheapest single wash (22); price shown before purchase (10); monthly or series wash (12); commitment (6); basic metrics (50) | 100 |
| Car dismantlers | Scrap car collection (20); spare parts online (12); parts warranty (10); towing service (8); basic metrics (50) | 100 |
| Garages and outbuildings | Price visible before purchase (24); delivery and its price (10); erection and installation (10); made in Finland (6); basic metrics (50) | 100 |
| Car parts online | Delivery cost (20); return period (14); phone service (8); invoice payment term (8); basic metrics (50) | 100 |
| Car insurance | Customer satisfaction (22); replacement car during repair (12); glass replacement excess (8); motor liability insurance maximum bonus (8); basic metrics (50) | 100 |
| Car parts online stores | Return period (22); invoice or instalment payment (12); free delivery (10); warranty length (6); basic metrics (50) | 100 |
| Car rental | Young driver surcharge (20); accepted payment cards (15); rental terms available to read (15); basic metrics (50) | 100 |
| Divorce and family law services | Hourly rate (24); free initial consultation (10); price before engagement (8); price of legal aid (8); basic metrics (50) | 100 |
| Boxing gyms and martial arts centres | Basic course price (20); monthly fee (14); cancellation (10); single visit (6); basic metrics (50) | 100 |
| Botox and filler services | Botox for one area (22); filler, 1 ml (16); consultation price (12); basic metrics (50) | 100 |
| Budgeting apps | Monthly price (20); annual price (12); free trial (10); cancellation and returns (8); basic metrics (50) | 100 |
| Live chat and chatbot platforms | Free permanent plan (18); cheapest paid plan (14); pricing predictability (10); length of free trial (8); basic metrics (50) | 100 |
| Coworking spaces | Workstation monthly price (20); day pass price (9); free trial (8); commitment and termination (8); price visible before purchase (5); basic metrics (50) | 100 |
| CRM systems | Price of the cheapest paid tier (24); permanently free tier (14); length of trial period (12); basic metrics (50) | 100 |
| CrossFit gyms | Monthly price (22); free trial (14); single visit (8); self-service membership (6); basic metrics (50) | 100 |
| Data analytics consultants | Security certificate (22); quality system certification (14); AI management system (14); basic metrics (50) | 100 |
| Digital marketing training | Published price (24); cancellation and rescheduling (14); free introduction (12); basic metrics (50) | 100 |
| Digital marketing agencies | Lowest monthly price (24); price shown before contact (14); satisfaction guarantee (8); free first contact (4); basic metrics (50) | 100 |
| Document management systems | Price visible before purchase (22); trial without a salesperson (12); cloud and own server (8); ISO-certified information security (8); basic metrics (50) | 100 |
| Drone photography services | Aerial photography from-price (24); delivery time (14); cancellation terms (12); basic metrics (50) | 100 |
| Veterinarians | Prices visible before the visit (22); emergency service (16); remote consultation price (8); clinic or office fee (4); basic metrics (50) | 100 |
| Zoos and aquariums | Adult ticket (20); child ticket (12); online ticket (10); annual pass (8); basic metrics (50) | 100 |
| Electronics repair services | Service warranty (24); repair time (14); postal service (12); basic metrics (50) | 100 |
| Electronics chains | Return period (22); return costs (14); chain's own warranty (14); basic metrics (50) | 100 |
| Cinemas | Price of a single ticket (22); price per visit of a multi-ticket (11); culture benefits online (8); own show's price visible (9); basic metrics (50) | 100 |
| Energy certificate services | Price of an energy certificate for a detached house (22); site visit and registration included in the price (12); service area (6); ordering online (5); contract terms published (5); basic metrics (50) | 100 |
| First aid training | Emergency first aid course price (26); price shown before purchase (16); online course cancellation (8); basic metrics (50) | 100 |
| First aid supplies online | Cheapest delivery (16); free delivery threshold (12); return period (14); return costs (8); basic metrics (50) | 100 |
| Ergonomic office chairs | Warranty length (18); free delivery (12); right of return (10); price shown before purchase (6); free trial (4); basic metrics (50) | 100 |
| ERP software for SMEs | Price shown before contact (20); starting price per month (10); free trial or demo (12); contract terms visible (8); basic metrics (50) | 100 |
| Aesthetic surgery | Price of breast augmentation (24); follow-up checks included in the price (10); price of consultation (8); splitting the payment (8); basic metrics (50) | 100 |
| Aesthetic treatments | Botox for one area (22); filler, 1 ml (16); consultation price (12); basic metrics (50) | 100 |
| Remote doctor services | Price of a doctor chat on weekdays (20); fees included in the price (8); weekend price increase (8); price of a prescription renewal (8); doctor reachable at night (6); basic metrics (50) | 100 |
| Remote consultation and telephone answering services | Price shown before contact (18); cheapest monthly package (14); free trial (10); answers around the clock (8); basic metrics (50) | 100 |
| Flotation therapy studios | Price of a single rewind (22); price with a multi-visit card (10); monthly price of membership (8); employee benefits as a payment method (6); student and pensioner price (4); basic metrics (50) | 100 |
| Physiotherapy | Lowest price per visit (24); highest price per visit (14); online booking (12); basic metrics (50) | 100 |
| Genetic testing | Starting price (20); wait time for results (8); cancellation period (10); Finnish-language site (6); fate of the sample (6); basic metrics (50) | 100 |
| Golf courses | Guest price at the most expensive time (22); guest's cheapest 18-hole price (14); golf cart price for a guest (8); rental clubs (6); basic metrics (50) | 100 |
| Golf equipment online | Cheapest delivery cost (10); free delivery threshold (16); return period (12); return cost (12); basic metrics (50) | 100 |
| Graphic design software | Cheapest paid price (24); free use (16); the programme stays yours (10); basic metrics (50) | 100 |
| Graphic design agencies | Contact person (22); client work visible (18); Finnish-language service (10); basic metrics (50) | 100 |
| Grills and grilling accessories online | Return costs (18); delivery costs shown (14); delivery time (10); payment by invoice (8); basic metrics (50) | 100 |
| Private gynaecology services | Price per visit (26); fee added on top of the visit (10); price as a range (7); remote appointment (7); basic metrics (50) | 100 |
| Wedding photographers | Wedding day package price (24); photo delivery time (10); number of photos (8); extra hour price (8); basic metrics (50) | 100 |
| Wedding dresses and formal dresses | Dress price visible (22); price of first fitting (14); dress can be paid in instalments (8); largest size (6); basic metrics (50) | 100 |
| Wedding planning services | Price shown before contact (22); cheapest package price (10); free first meeting (6); payment and cancellation terms public (6); travel costs (6); basic metrics (50) | 100 |
| Wedding videographers | Cheapest wedding video package (24); all-day package (10); delivery time (8); booking and cancellation (8); basic metrics (50) | 100 |
| SEO tools | Monthly price (22); free trial or tier (10); refund (8); tracked keywords (10); basic metrics (50) | 100 |
| Discount store chains | Return period for online purchases (22); pickup from store or pickup point (18); home delivery (10); basic metrics (50) | 100 |
| Dental implants | Price of a single implant (20); price shown before the first visit (8); free consultation (12); payment period and instalments (10); basic metrics (50) | 100 |
| Dentists | Price of a dental check-up (22); visit fee (10); payment time and instalments (8); employee benefits (5); cancellation period (5); basic metrics (50) | 100 |
| Teeth whitening | Intensive whitening price (22); home whitening price (10); free whitening assessment (8); payment term and instalments (6); cancellation period (4); basic metrics (50) | 100 |
| Teeth straightening | Treatment price shown (22); film options (10); payment arrangements (12); campaign benefit now (6); basic metrics (50) | 100 |
| Hobby car and classic car insurance | Customer satisfaction (26); driving days for a classic vehicle (14); taking out the insurance (10); basic metrics (50) | 100 |
| Gravestone online stores | Cheapest stone price (20); prices shown on the site (14); payment after installation (8); correction guarantee (8); basic metrics (50) | 100 |
| Funeral homes | Prices are shown in advance (20); cheapest coffin (14); price of transporting the deceased (8); price estimate online immediately (8); basic metrics (50) | 100 |
| Personal loans | Upper limit of interest margin (24); maximum loan amount (8); longest loan term (8); application without being a customer (10); basic metrics (50) | 100 |
| Staff insurance and group insurance | No health declaration (22); pre-existing conditions (14); smallest group (14); basic metrics (50) | 100 |
| Staffing companies | Price formation (18); exchange or satisfaction guarantee (12); from rental to permanent (10); international professionals (10); basic metrics (50) | 100 |
| Life insurance | Maximum entry age (22); duration of cover (12); free increase in compensation (10); cancellation (6); basic metrics (50) | 100 |
| Massage services | Massage price (24); cancellation period (14); massage benefits as a payment method (12); basic metrics (50) | 100 |
| Hi-fi online stores | Return period (22); return costs (8); free delivery threshold (10); delivery time (10); basic metrics (50) | 100 |
| Ski equipment online | Delivery cost (18); free delivery threshold (10); return period (8); refund of delivery costs (8); ordering online (6); basic metrics (50) | 100 |
| Price comparison services | Commission is stated (18); company and business ID (11); price update interval (11); number of shops (10); basic metrics (50) | 100 |
| Log house builders | Price before quote (24); structural warranty (10); move-in-ready delivery (10); free start (6); basic metrics (50) | 100 |
| Lift maintenance and upkeep services | Contract content and invoicing (18); lifts of other manufacturers (12); device status online (10); on-call service at night and weekends (10); basic metrics (50) | 100 |
| Hair extensions | Price shown before the consultation (20); starting price for extensions (10); hourly price for maintenance (8); number of extension techniques (6); cancellation charge (6); basic metrics (50) | 100 |
| Care homes | Price visible before contact (22); self-monitoring plan published online (14); satisfaction figure published (14); basic metrics (50) | 100 |
| Mould and microbe remediation | Pricing method stated (18); quality certificate (12); damage restoration sector authorisation (8); damage on-call service (8); contractor's qualification (4); basic metrics (50) | 100 |
| Hotel chains | Free cancellation (26); breakfast (14); check-in (10); basic metrics (50) | 100 |
| HR software | Starting price (24); price visible before purchase (13); ISO 27001 information security certificate (13); basic metrics (50) | 100 |
| Service station chains | Refuelling benefit (22); charging price (14); charging price shown before leaving for the station (14); basic metrics (50) | 100 |
| Furniture chains | Return period (20); return costs (8); home delivery price (10); price guarantee (6); general product warranty (6); basic metrics (50) | 100 |
| Amusement parks | Price of day wristband (24); access to the area without a wristband (8); price of season pass (10); ticket cancellation and exchange (8); basic metrics (50) | 100 |
| Hygiene passport tests | Test price (26); free cancellation period (16); invoicing surcharge (8); basic metrics (50) | 100 |
| Skin laser treatments | Price of underarms (20); price of lower legs (12); price includes additional charges (8); charge for uncancelled time (10); basic metrics (50) | 100 |
| Skincare clinics and facial treatments | Cheapest facial (26); hydrafacial signature (14); late cancellation fee (10); basic metrics (50) | 100 |
| Private dermatologists | Appointment price (26); fee added on top of the price (14); remote appointment (10); basic metrics (50) | 100 |
| Window cleaning services | Price shown before ordering (22); free cancellation (10); minimum invoice (8); washing height (10); basic metrics (50) | 100 |
| Window renovations | Window warranty (22); price shown before quote (14); installation work warranty (14); basic metrics (50) | 100 |
| Window manufacturers | Price shown before quote request (20); window structural warranty (12); insulating glass tightness warranty (9); exterior door straightness warranty (9); basic metrics (50) | 100 |
| Air source heat pumps | Length of the factory warranty (20); price shown before the quote (12); SCOP value published (10); extended warranty offered (8); basic metrics (50) | 100 |
| Air purifiers | Device price in euros (20); purification performance as a number (12); room size in square metres (10); warranty length (8); basic metrics (50) | 100 |
| Ventilation duct cleaning | Price of detached house cleaning (22); price shown before quote request (14); measurement and adjustment included in the work (8); satisfaction guarantee (6); basic metrics (50) | 100 |
| IPTV and cable TV | Cheapest TV package (22); price shown before ordering (12); free trial (8); commitment (8); basic metrics (50) | 100 |
| Contents removal services | Price is visible before the quote (22); binding quote (12); payment period (8); value of movable property is credited (8); basic metrics (50) | 100 |
| Property management services | Property management price shown (24); manager's certificate (12); hourly price for a meeting (8); service for a small company (6); basic metrics (50) | 100 |
| IT management services for SMEs | Price shown before contact (22); 24/7 monitoring or support (16); ISO 27001 information security certificate (12); basic metrics (50) | 100 |
| IT training and certifications | Price shown before purchase (22); cancellation price (14); change of participant (8); free content (6); basic metrics (50) | 100 |
| IT support services | Price visible before contact (24); price per user (14); support service hours (12); basic metrics (50) | 100 |
| Ice hockey equipment online | Free delivery threshold (18); delivery cost (12); return costs (12); delivery time (8); basic metrics (50) | 100 |
| Podiatry and foot care | Price of a standard foot treatment (20); price of a short visit (10); late cancellation fee (8); custom insoles (7); wellbeing benefit accepted as payment (5); basic metrics (50) | 100 |
| Waste management companies | Price of emptying a mixed waste bin (28); customer service phone hours (14); chat in customer service (8); basic metrics (50) | 100 |
| Wastewater systems | Price visible before purchase (20); price or terms of the maintenance service (12); testing and CE marking (8); device warranty (10); basic metrics (50) | 100 |
| Leadership coaching | Price shown before contact (24); free initial conversation (12); coach certification (8); guarantee or right of cancellation (6); basic metrics (50) | 100 |
| Yoga studios | Price per hour with a 10-visit card (20); unlimited monthly card (12); single-hour price (8); introductory offer for new customers (5); booking cancellation time (5); basic metrics (50) | 100 |
| Crowdfunding platforms | Minimum amount (18); platform fee (16); licence and supervision (8); risk warning (8); basic metrics (50) | 100 |
| Party supplies online | Free delivery threshold (20); postal delivery price (14); return cost (10); delivery time (6); basic metrics (50) | 100 |
| Event venues | Price shown before quote (22); cancellation terms (12); own drinks (8); maximum number of guests (8); basic metrics (50) | 100 |
| Poster shops online | Right of return (22); delivery cost (12); delivery time (9); free delivery threshold (7); basic metrics (50) | 100 |
| Facade renovation contractors | Price before the quote (22); free survey (10); warranty (10); servicing after renovation (8); basic metrics (50) | 100 |
| Mechanical rotators | Free quota (18); price after the quota (12); use of texts for training (12); number of languages (8); basic metrics (50) | 100 |
| Translation agencies | Price shown before quote (22); quality standard for translation services (20); rush surcharge (8); basic metrics (50) | 100 |
| Coffee machines and espresso makers online | Delivery costs (20); warranty for private customers (14); right of return (10); invoice and instalment payment (6); basic metrics (50) | 100 |
| Café chains | Prices shown online (26); allergens and nutritional values online (14); loyalty or benefit programme (10); basic metrics (50) | 100 |
| Coffee roastery shops | Condition for free delivery (22); delivery cost (14); right of return for coffee (8); cancellation of a recurring subscription (6); basic metrics (50) | 100 |
| Well drilling | Price shown before quote (20); free visit or estimate (10); financing (8); well maintenance (6); operating hours (6); basic metrics (50) | 100 |
| Well water testing | Price of microbiological test (22); price of usability test (12); sample bottle delivery costs (10); time to results (6); basic metrics (50) | 100 |
| Fishing trips | Trip price (26); price shown before contact (10); free cancellation (14); basic metrics (50) | 100 |
| Fishing tackle shops | Cheapest delivery (18); free delivery threshold (12); return costs (10); return period (10); basic metrics (50) | 100 |
| Fleet management and GPS tracking services | Price shown before purchase (20); monthly price of tracking (14); free trial (10); electronic driving log (6); basic metrics (50) | 100 |
| Camera shops online | Return period (22); return costs (10); warranty for a used device (10); postage (8); basic metrics (50) | 100 |
| Hairdressing supplies online | Delivery cost (18); free delivery threshold (10); right of return (12); delivery time (6); invoice payment time (4); basic metrics (50) | 100 |
| Martial arts supplies online | Cheapest delivery cost (10); free delivery threshold (16); return period (12); return cost (12); basic metrics (50) | 100 |
| Fabric stores online | Delivery cost (20); free delivery threshold (10); right of return for fabric (10); delivery time (10); basic metrics (50) | 100 |
| Cardiology services | Consultation price (24); price shown before booking (12); remote consultation (6); stress test (8); basic metrics (50) | 100 |
| Karting tracks | Price of a single ride (22); height limit (8); advance booking of a single ride (8); opening hours (6); exercise benefits as payment (6); basic metrics (50) | 100 |
| Point-of-sale systems | Price visible before purchase (20); cheapest monthly price (14); contract commitment (10); trial before purchase (6); basic metrics (50) | 100 |
| Roof renovations | Price in advance (20); warranty on work (12); free condition inspection (10); financing (8); basic metrics (50) | 100 |
| Long-distance bus companies | Free baggage (22); discount groups (14); ticket cancellation (14); basic metrics (50) | 100 |
| Online beauty shops | Free delivery threshold (18); delivery time (10); return period (10); return costs (12); basic metrics (50) | 100 |
| Bowling alleys | Lane price (22); shoe rental (6); glow bowling price (8); booking cancellation (8); acceptance of exercise and fitness vouchers (6); basic metrics (50) | 100 |
| Kitchen furniture manufacturers | Warranty on moving parts (24); true annual interest rate of financing (14); price shown before the designer (12); basic metrics (50) | 100 |
| Kitchen renovations | Furniture warranty (22); price visible before the quote (16); interest-free payment period (12); basic metrics (50) | 100 |
| Watch repair and servicing | Price of battery replacement (18); service prices visible before the visit (12); free service estimate (8); authorised service brands (6); service from further away (6); basic metrics (50) | 100 |
| Online shoe shops | Delivery fee (20); return price (14); return period (10); delivery fee shown before checkout (6); basic metrics (50) | 100 |
| Summer festivals | Three-day ticket price (24); age limit (16); culture benefit as a payment method (10); basic metrics (50) | 100 |
| Sustainable fashion online stores | Return period (20); return cost (16); free delivery threshold (14); basic metrics (50) | 100 |
| Language learning apps | Free use (16); money back (20); order cancellation (14); basic metrics (50) | 100 |
| Language schools and language studies | Price shown before purchase (22); free language test (10); language selection (10); studying online (8); basic metrics (50) | 100 |
| Property maintenance companies | Out-of-hours duty at night and at weekends (24); resident online services (16); external verification of quality (10); basic metrics (50) | 100 |
| Property energy audits | Price is visible before the quote (20); qualified responsible person (14); inspection support (10); delivery time (6); basic metrics (50) | 100 |
| Estate agents | Brokerage fee % (24); minimum fee (10); price shown before contact (10); free valuation visit (6); basic metrics (50) | 100 |
| Climbing centres | Adult single payment (20); price of 10-visit card (12); shoe rental (6); exercise benefits as payment method (6); first-timer's three-visit package (6); basic metrics (50) | 100 |
| Racing driver training | Cheapest ticket with your own car (22); hourly price of a private slot (14); cancellation terms (14); basic metrics (50) | 100 |
| Online bookshops | Free delivery threshold (22); cheapest delivery cost (10); length of right of return (10); return costs (8); basic metrics (50) | 100 |
| Accounting software | Price shown before purchase (16); cheapest package (14); free trial (6); customer support (14); basic metrics (50) | 100 |
| Chiropractic services | Price per treatment (24); price of first visit (8); cancellation period (10); wellbeing benefit as a means of payment (8); basic metrics (50) | 100 |
| Self-service flea markets | Weekly table rental (22); sales commission (10); shortest rental period (10); buyer's right of return (8); basic metrics (50) | 100 |
| Cat boarding facilities | Price per day of care (26); holiday for two cats (12); cancellation period (12); basic metrics (50) | 100 |
| Building materials online | Right of return (22); store pickup (16); payment by invoice (12); basic metrics (50) | 100 |
| Home security systems | Monthly price (20); start-up cost (10); price shown before purchase (6); guard visits (8); installation (6); basic metrics (50) | 100 |
| Smart home devices | Right of return (20); warranty length (18); Finnish-language website (12); basic metrics (50) | 100 |
| Smart home automation systems | Open standard (20); installation and reseller (14); what the system covers (9); direct connection (7); basic metrics (50) | 100 |
| Home appliances online | Return period (22); return costs (14); installation and removal of the old machine (14); basic metrics (50) | 100 |
| Home appliance repair | Price shown before ordering (22); Tukes-registered service company (12); cancellation terms stated (8); service hours per week (8); basic metrics (50) | 100 |
| Dog boarding facilities | Hotel day price (26); daycare price (14); cancellation period (10); basic metrics (50) | 100 |
| Dog schools | Cancellation terms (20); private lesson price (12); compensation for absence (10); group size (8); basic metrics (50) | 100 |
| Special dog food online | Free delivery threshold (20); return without defect (16); cheapest delivery cost (8); delivery time (6); basic metrics (50) | 100 |
| Dog grooming salons | Nail clipping price (22); prices shown before booking (12); cancellation period (8); late cancellation fee (8); basic metrics (50) | 100 |
| Cooking courses | Price per person (22); price shown before quote (12); cancellation costs (10); an individual participant can join (6); basic metrics (50) | 100 |
| Meeting room rental | Price shown before contact (22); online booking (14); free cancellation for a small meeting (14); basic metrics (50) | 100 |
| Data center services | Data centre ISO 27001 (18); price shown before quote (12); availability promise (8); access to own equipment (6); waste heat put to use (6); basic metrics (50) | 100 |
| Equipment rental | Price visible before ordering (22); limitation of liability for damage (16); ordering online (12); basic metrics (50) | 100 |
| AI code editors and assistants | Cheapest paid tier (26); use of code for model training (16); free tier (8); basic metrics (50) | 100 |
| Jewellery and watch shops | Return period (18); delivery cost on a small order (14); delivery time (12); return postage (6); basic metrics (50) | 100 |
| Earbuds and wireless headphones | Return period (20); manufacturer's warranty (18); return costs (12); basic metrics (50) | 100 |
| Cosmetic dentistry clinics | Price of in-office whitening (22); price of ceramic crown (12); additional charge per visit (10); free consultation (6); basic metrics (50) | 100 |
| Cosmetics online stores | Delivery cost (16); free delivery threshold (12); right of return (12); delivery time (6); invoice payment time (4); basic metrics (50) | 100 |
| Home battery and energy storage | Price visible before contact (10); home battery price installed (18); battery warranty (10); installation time (6); length of interest-free financing (6); basic metrics (50) | 100 |
| Home care services | Hourly rate (22); minimum visit length (10); price shown before contact (10); no commitment (8); basic metrics (50) | 100 |
| Home care technology | Price shown before purchase (20); solution for people living at home (12); CE marking or device approval (10); fault and support channel (8); basic metrics (50) | 100 |
| Home gym equipment shops | Return period (20); return costs (10); invoice payment period (8); warranty period (6); free delivery threshold (6); basic metrics (50) | 100 |
| Robot vacuums | Return period (24); warranty (14); free delivery threshold (12); basic metrics (50) | 100 |
| Website builders | Monthly price (22); free trial (10); domain name (10); in Finnish (8); basic metrics (50) | 100 |
| Website services for SMEs | First-year price (24); maintenance included in price (12); site stays yours (8); completion time (6); basic metrics (50) | 100 |
| Home water purification | Water analysis price (20); cleaning or water quality guarantee (12); right of return (6); delivery time (6); equipment warranty period (6); basic metrics (50) | 100 |
| Training services for businesses | Price per participant (26); cancelling registration (16); free event (8); basic metrics (50) | 100 |
| Critical illness insurance | Covered illnesses (18); maximum compensation amount (12); price (12); end of validity (8); basic metrics (50) | 100 |
| Cryotherapy centres | Price of a single treatment session (20); price with a multi-session card (10); first-visit offer (8); free cancellation period (6); price visible before booking (6); basic metrics (50) | 100 |
| Crypto exchanges | Quick purchase fee (25); euro withdrawal fee (15); lowest published trading fee (10); basic metrics (50) | 100 |
| Dry cleaning services | Dress shirt wash (18); wash by the kilo (10); home pickup price (12); rug wash price (10); basic metrics (50) | 100 |
| Online florists | Delivery cost (22); same-day order (12); complaint period (8); customer service opening hours (8); basic metrics (50) | 100 |
| Goldsmith services | Repair prices visible before the visit (22); price of engraving (10); free estimate (10); purchase of old gold (8); basic metrics (50) | 100 |
| Refurbished electronics shops | Warranty length (20); right-of-return length (10); return without costs (10); battery condition promised (10); basic metrics (50) | 100 |
| Gyms | Monthly price (20); commitment (14); start-up fee (8); opening hours (8); basic metrics (50) | 100 |
| Condition inspection companies | Starting price (22); travel costs (10); late cancellation fee (10); energy certificate with condition inspection (8); basic metrics (50) | 100 |
| Lorry driving licence training | C licence price (24); price shown before contact (10); number of hours and official fees stated (8); price of an extra driving lesson (8); basic metrics (50) | 100 |
| Hearing aid retailers | Hearing test price (20); hearing aid trial before purchase (14); hearing aid prices shown (8); interest-free payment period (8); basic metrics (50) | 100 |
| Image editing software | Price in the first year (26); free, one-off purchase or subscription (14); trial or return (10); basic metrics (50) | 100 |
| Photography studio rental | Hourly price (20); lights and backdrops included in the price (12); usage time per day (8); size of the shooting space (6); cancellation terms (4); basic metrics (50) | 100 |
| Cybersecurity audits for businesses | Continuous monitoring (18); penetration testing (14); help after a data breach (10); ISO 27001 service (8); basic metrics (50) | 100 |
| Cybersecurity training | Price visible before purchase (22); contract commitment (10); training languages (12); trial before purchase (6); basic metrics (50) | 100 |
| Cyber insurance for businesses | Price shown on the page (22); help in an attack (16); payment directed by a hacker (12); basic metrics (50) | 100 |
| Bathroom renovations | Price shown before quote (24); warranty on work (14); renovation can be paid in instalments (12); basic metrics (50) | 100 |
| Spas | Day visit price shown (22); day ticket price (14); free cancellation for accommodation (14); basic metrics (50) | 100 |
| Nail studios | Gel polish price (24); extension nails price (14); online booking (6); warranty or cancellation terms (6); basic metrics (50) | 100 |
| Survey tools | Price shown before purchase (20); free version (10); data location (12); use in Finnish (8); basic metrics (50) | 100 |
| Online gift shops | Free delivery threshold (18); pick-up point delivery cost (9); return period (9); return costs (8); delivery time (6); basic metrics (50) | 100 |
| Loan comparison services | Lenders put in competition (22); smallest loan amount (14); longest repayment period (14); basic metrics (50) | 100 |
| Jetty builders | Price shown before a quote (24); free survey (10); installation service (8); maintenance and winter lifting (8); basic metrics (50) | 100 |
| Ship transport | Cancellation fee a week before (22); departure change fee a week before (16); pet travel fee (12); basic metrics (50) | 100 |
| Online legal document services | Cheapest document price (22); money back (12); lawyer's share (10); completion time (6); basic metrics (50) | 100 |
| Law firms | Price shown before ordering (20); prenuptial agreement price (18); handling the matter online (12); basic metrics (50) | 100 |
| Thermal imaging services | Thermal imaging of a detached house price (24); price visible before contact (14); thermal imager's qualification (12); basic metrics (50) | 100 |
| Heat pump installers | Installed price shown (20); longest published warranty (14); survey free of charge (8); financing displayed (8); basic metrics (50) | 100 |
| Heat pump maintenance services | Basic servicing price (24); appointment booking (10); travel included in price (8); household deduction displayed (8); basic metrics (50) | 100 |
| Yarn stores online | Delivery cost (20); free delivery threshold (10); right of return (10); delivery time (10); basic metrics (50) | 100 |
| Lapland safari companies | Price of the cheapest husky programme (28); cancellation terms (14); thermal gear included in the price (8); basic metrics (50) | 100 |
| Child insurance | Customer satisfaction (22); child's competitive sports included (12); lowest excess (8); health cover valid into old age (8); basic metrics (50) | 100 |
| Laser hair removal services | Underarm price (22); lower leg price (18); discount on first treatment (10); basic metrics (50) | 100 |
| Laser eye surgery | Cheapest surgery per eye (22); price of preliminary examination (10); length of surgery guarantee (12); interest-free payment period (6); basic metrics (50) | 100 |
| Ski resorts | Adult day ticket (22); child's day ticket (10); adult season pass (10); cheaper online (8); basic metrics (50) | 100 |
| Invoice financing and factoring | Price shown before quote (20); bearer of credit loss (14); money to account (10); financing ratio (6); basic metrics (50) | 100 |
| Invoicing services | Service fee (22); insurance fee separately (8); price of fast pay (10); insurance coverage (5); debt collection (5); basic metrics (50) | 100 |
| Children's summer camps | Price per camp day (22); cancellation terms (12); food included in the price (8); length of day (8); basic metrics (50) | 100 |
| Children's birthday party programmes | Price for 10 children (22); cancellation at the latest (12); minimum number of party guests (8); own catering (8); basic metrics (50) | 100 |
| Baby and child supply shops | Return period (20); return cost (16); free delivery threshold (14); basic metrics (50) | 100 |
| Prams online | Free delivery threshold (24); return costs (16); invoice or instalment payment (10); basic metrics (50) | 100 |
| Flooring online | Freight to home (18); delivery time (12); return price (12); free sample pieces (8); basic metrics (50) | 100 |
| Board game shops | Free delivery threshold (20); return costs (10); delivery cost of a small package (10); delivery time (10); basic metrics (50) | 100 |
| Magazine subscriptions | Regular price of a digital subscription (22); cancellation (18); price shown before ordering (10); basic metrics (50) | 100 |
| Stamp shops and engraving | Price visible before the order (20); delivery time (12); delivery costs (8); return and warranty terms (6); ordering method (4); basic metrics (50) | 100 |
| Campsites | Caravan pitch nightly price (26); pet fee in cabin (8); member card discount (8); free cancellation (8); basic metrics (50) | 100 |
| Baking and cake decorating supplies online | Free delivery threshold (20); delivery price (8); right of return (10); invoice and instalment payment (7); delivery time (5); basic metrics (50) | 100 |
| Toy shops | Cheapest delivery (18); free delivery threshold (12); return costs (10); return period (10); basic metrics (50) | 100 |
| Online pet supply shops | Free delivery threshold (24); return cost (14); delivery time (12); basic metrics (50) | 100 |
| Pet crematoriums | Price of individual cremation (20); prices shown on the page (6); price of home collection (8); urn postage (6); service at weekends (10); basic metrics (50) | 100 |
| Pet insurance | Compensation cap (22); age limit (14); remote vet (14); basic metrics (50) | 100 |
| Airport parking | Price per week (22); price shown before booking (8); free cancellation (12); late return (8); basic metrics (50) | 100 |
| Flight schools | PPL(A) course price (22); aircraft hourly rental (12); price shown before contact (8); breadth of training offering (8); basic metrics (50) | 100 |
| Flight comparison services | Booking fees (25); number of airlines (14); company information (11); basic metrics (50) | 100 |
| Flight delay compensation services | Service fee (28); additional court proceedings fee (14); service in Finnish (8); basic metrics (50) | 100 |
| Airlines | Hand baggage weight on the cheapest ticket (22); large hand baggage without extra charge (16); size of the free bag (12); basic metrics (50) | 100 |
| Record stores online | LP record postage (20); CD postage (12); postage shown before ordering (8); free delivery threshold (6); right of return (4); basic metrics (50) | 100 |
| Meat shops online | Delivery cost (22); right of return (12); payment by invoice (8); delivery area (8); basic metrics (50) | 100 |
| Corporate gifts and promotional products | Price shown before quote (14); delivery costs (10); invoice payment period (10); right of return (8); sample before ordering (8); basic metrics (50) | 100 |
| Mobility aids online stores | Cheapest delivery cost (22); free delivery (10); return costs (12); pick-up from store (6); basic metrics (50) | 100 |
| Supplement shops online | Cheapest delivery (16); free delivery threshold (12); return period (14); return costs (8); basic metrics (50) | 100 |
| Sliding doors and wardrobes | Mechanism warranty (24); right of return (14); delivery time (12); basic metrics (50) | 100 |
| Holiday cottage rentals | Cancellation protection (24); booker's fee to the site (14); booking confirmation (12); basic metrics (50) | 100 |
| Locksmiths and key services | Price shown before ordering (24); on-call coverage (14); arrival time stated (12); basic metrics (50) | 100 |
| Organic food online shops | Free delivery threshold (24); small-order delivery cost (14); return costs (8); free pick-up (4); basic metrics (50) | 100 |
| Natural cosmetics online shops | Free delivery threshold (22); delivery fee below the threshold (10); return costs (8); invoice or instalment payment (10); basic metrics (50) | 100 |
| Health food shops | Cheapest delivery cost (18); free delivery threshold (14); return costs (10); return period (8); basic metrics (50) | 100 |
| Credit cards | Credit interest margin (24); monthly card fee (14); interest-free payment period (12); basic metrics (50) | 100 |
| HVAC contractors | Hourly rate (22); prices shown before ordering (10); service van call-out fee (10); on-call service (8); basic metrics (50) | 100 |
| Ground source heat pump systems | Manufacturer warranty length (22); price shown before quote (12); COP or SCOP figure published (8); extended warranty or warranty extension (8); basic metrics (50) | 100 |
| Painting contractors | Price shown before quote (20); contract price costs (12); warranty (10); household deduction (8); basic metrics (50) | 100 |
| Exterior painters | Price shown before quote (20); painting work warranty (14); contract can be paid in instalments (8); household tax deduction (8); basic metrics (50) | 100 |
| Paints and surface treatment products online | Online order delivered home (20); price of a colour sample (12); delivery time (10); return costs (8); basic metrics (50) | 100 |
| Farm insurance | Animal illness covered (22); key person's absence (16); crop damage from weather events (12); basic metrics (50) | 100 |
| Advertising agencies | Contact person (22); client work visible (18); Finnish-language service (10); basic metrics (50) | 100 |
| Card payment terminals | Card payment price (22); device price (8); price shown before contract (8); commitment (6); settlement speed (6); basic metrics (50) | 100 |
| Marketing automation platforms | Cheapest paid package (24); free use (16); cancellation and guarantee (10); basic metrics (50) | 100 |
| Travel and hotel comparison | Commission is disclosed (18); who runs the service (11); price guarantee (11); number of hotels (10); basic metrics (50) | 100 |
| Motorhome rental | Cheapest weekly price (22); kilometres included in the price (12); excess for accidental damage (10); pet allowed (6); basic metrics (50) | 100 |
| Motorhome insurance | Customer satisfaction (26); motor insurance bonus (14); taking out insurance (10); basic metrics (50) | 100 |
| Suitcases and bags online | Return period (18); return price (14); delivery cost on a small order (10); free delivery threshold (8); basic metrics (50) | 100 |
| Travel agencies | Final payment due date (22); advance payment (14); change or cancellation protection (14); basic metrics (50) | 100 |
| Travel insurance | Customer satisfaction (24); age limit (12); baggage delay (14); basic metrics (50) | 100 |
| Carpet washing and carpet laundries | Price per square metre for rug washing (24); rug collection from home (12); price per square metre for washing valuable rugs (8); opening hours on weekdays (6); basic metrics (50) | 100 |
| Rugs online | Cheapest delivery (20); return period (10); return price (10); delivery time (10); basic metrics (50) | 100 |
| Meditation apps | Free use (18); money back (16); order cancellation (16); basic metrics (50) | 100 |
| Canoeing services | Kayak daily price (22); cancellation period (12); price visible before booking (8); equipment transport (8); basic metrics (50) | 100 |
| Exhibition stand and roll-up online shops | Price of the cheapest roll-up (22); delivery time (14); right of return or exchange (8); complaint period (6); basic metrics (50) | 100 |
| Forestry service companies | Price shown before contact (20); free online service (12); PEFC and FSC certification (12); certification costs (6); basic metrics (50) | 100 |
| Hunting supplies online stores | Cheapest delivery (18); delivery time (12); return costs (10); return period (10); basic metrics (50) | 100 |
| Forest insurance | Customer satisfaction (20); storm damage compensation limit (12); smallest compensable damage (8); compensation for lost income (5); insect damage (5); basic metrics (50) | 100 |
| Holiday home insurance | Customer satisfaction (24); outbuildings included (12); rowing boat and motor (7); jetty (7); basic metrics (50) | 100 |
| Snowmobile and ATV rental | Daily rental (24); kilometres included in price (10); excess in case of damage (10); online booking (6); basic metrics (50) | 100 |
| Snowmobile and ATV shops | Price shown before purchase (20); financing terms displayed (12); right of return in the online shop (10); brand servicing (8); basic metrics (50) | 100 |
| Motorcycle riding gear online | Return period (20); return costs (14); cheapest delivery cost (8); order dispatch time (8); basic metrics (50) | 100 |
| Motorcycle servicing | Price of an hour of work (22); winter storage price (14); service prices shown (10); replacement bike during service (4); basic metrics (50) | 100 |
| Motorcycle shops | Price shown before purchase (22); financing terms displayed (12); right of return in the online shop (8); brand servicing (8); basic metrics (50) | 100 |
| Motorcycle licence school | Price of the A licence (24); price shown before registration (12); price of an extra driving hour (8); delivery time of the medical certificate (6); basic metrics (50) | 100 |
| Motorcycle insurance | Customer satisfaction (24); helmet and riding gear (10); maximum bonus on motor third-party liability insurance (6); starting bonus for a new driver (5); starting bonus on comprehensive car insurance (5); basic metrics (50) | 100 |
| Motorcycle rental companies | Weekend price (24); excess for damage (12); price of extra kilometres (8); driving equipment included in the price (6); basic metrics (50) | 100 |
| Moped insurance | Customer satisfaction (24); customer discount (10); helmet and riding gear (8); winter season fee (8); basic metrics (50) | 100 |
| MRI and imaging services | MRI price (24); fees added to the price (10); access without a referral (10); appointment online (6); basic metrics (50) | 100 |
| Note-taking apps | Free use (24); note export (14); encryption (12); basic metrics (50) | 100 |
| Fashion retailers | Delivery cost (20); price of return (14); free delivery threshold (10); speed of refund (6); basic metrics (50) | 100 |
| Music production software | Price of the cheapest version (22); length of free trial (12); operating systems (8); price of updates (8); basic metrics (50) | 100 |
| Music schools | Term price (24); trial before commitment (10); compensation for absence (6); instalments (6); culture and sports benefits (4); basic metrics (50) | 100 |
| Music services | Price of an individual order (20); upper limit of sound quality (14); student price (9); free version (7); basic metrics (50) | 100 |
| Ink cartridges and toners online | Free delivery threshold (20); delivery cost (12); right of return (8); delivery time (5); invoice payment period (5); basic metrics (50) | 100 |
| Moving services | Price in advance (22); moving insurance (16); weekend price (12); basic metrics (50) | 100 |
| Move-out cleaning | Hourly rate (20); price shown before ordering (10); tools and materials (6); cancellation (8); warranty (6); basic metrics (50) | 100 |
| Sales outsourcing services | Price per agreed meeting (24); reporting frequency (12); basis of payment (14); basic metrics (50) | 100 |
| Sales training services | Published price (24); warranty and cancellation (14); free introduction (12); basic metrics (50) | 100 |
| Naprapathy clinics | Price of a naprapath visit (24); price shown before booking (14); wellbeing benefit as a means of payment (12); basic metrics (50) | 100 |
| Online marketplaces | Seller's fees are shown (20); right of return (14); time to report a problem (16); basic metrics (50) | 100 |
| Neuropsychiatric coaching providers | Hourly price (22); price shown before contact (10); access with own money (10); cancellation period (8); basic metrics (50) | 100 |
| Chimney sweeping services | Price of chimney sweeping (24); cottage chimney sweeping (8); travel costs (8); invoicing surcharge (6); online booking (4); basic metrics (50) | 100 |
| Software development agencies | Information security certificate (22); quality management certification (14); AI management system (14); basic metrics (50) | 100 |
| Orthodontic treatment | Starting price of treatment (22); specialist dentist consultation (10); interest-free payment period (10); retention included in the price (8); basic metrics (50) | 100 |
| Detached house insurance | Customer satisfaction (24); size limit for outbuildings (14); compensation limit for yard buildings (12); basic metrics (50) | 100 |
| Sewing machines and sergers online | Delivery cost (20); free delivery threshold (10); delivery time (10); invoice or instalment payment (10); basic metrics (50) | 100 |
| Student loans | Opening fee (22); fee for withdrawing in instalments (12); transferring the loan to another bank (8); prices shown before applying (8); basic metrics (50) | 100 |
| Opticians | Right to exchange glasses (22); lenses are replaced when vision changes (10); eye test for glasses buyers (18); basic metrics (50) | 100 |
| Private orthopaedic services | Price of an appointment (24); fee added on top of the price (12); price of knee replacement surgery (14); basic metrics (50) | 100 |
| Equity savings accounts | Price of a single trade (24); account maintenance costs (14); foreign shares (12); basic metrics (50) | 100 |
| Buy now, pay later | True annual interest rate of instalment payment (22); interest-free payment period (12); monthly cost (10); due date postponement (6); basic metrics (50) | 100 |
| Osteopathy services | Single visit price (24); Kela and wellbeing benefit (10); appointment booking (8); evening and weekend (8); basic metrics (50) | 100 |
| Padel centres | Weekday evening hourly price (22); cancellation period (12); sports benefits as a payment method (8); price shown before booking (8); basic metrics (50) | 100 |
| Padel equipment online | Free delivery threshold (18); delivery cost (12); return costs (12); delivery time (8); basic metrics (50) | 100 |
| Weight management clinics | Price visible before purchase (20); monthly price of the programme (10); treatment is built as a programme (8); free first contact (6); treatment can be done remotely (6); basic metrics (50) | 100 |
| Paintball and airsoft | Price per player (20); free cancellation (12); price of extra balls (6); smallest group (6); youngest player (6); basic metrics (50) | 100 |
| Van rental | Daily price (24); basic excess (12); kilometres included in the price (8); free cancellation period (6); basic metrics (50) | 100 |
| Parcel services | Cheapest package (22); multi-pack price (6); home pickup (8); transport time (6); pickup time (8); basic metrics (50) | 100 |
| Packaging materials online | Free delivery threshold (20); delivery time (10); right of return (12); payment by invoice (8); basic metrics (50) | 100 |
| Escape rooms | Price for four (22); cancellation period (12); late cancellation fee (8); children free (8); basic metrics (50) | 100 |
| Payroll services | Price shown before request for quote (22); named payroll accountant (10); suitable for a small company (12); payslips for employees (6); basic metrics (50) | 100 |
| Payroll software | Price shown before purchase (22); trial before commitment (12); phone service opening hours (8); income register notification from the software (8); basic metrics (50) | 100 |
| Brewery tours | Price of a tour (22); tasting included in the price (10); online booking (10); access without a group (8); basic metrics (50) | 100 |
| Banks | Current account monthly fee (22); bank card monthly fee (18); foreign payment (10); basic metrics (50) | 100 |
| Bank loans for SMEs | Applying (18); response time (10); collateral (12); public guarantee (5); pricing basis (5); basic metrics (50) | 100 |
| Bank accounts | Current account monthly fee (22); bank card monthly fee (18); foreign payment (10); basic metrics (50) | 100 |
| Pawnshops | Loan payment per month (22); effective annual interest rate stated (8); gold price per gram shown (7); estimate before visit (7); number of branches (6); basic metrics (50) | 100 |
| Couples and family therapy | Price of a couples therapy visit (24); prices shown before booking (8); free cancellation period (8); office and service fees (10); basic metrics (50) | 100 |
| Parquet installation services | Prices shown on the page (18); installation price per square metre (10); sanding and varnishing price per square metre (8); warranty on work (8); site visit before quote (6); basic metrics (50) | 100 |
| Hair salon chains | Haircut price (24); prices shown online (12); without an appointment (14); basic metrics (50) | 100 |
| Balcony glazing | Price shown before the quote (20); product warranty (14); interest-free payment period (10); free planning visit (6); basic metrics (50) | 100 |
| Patent agencies | Price shown before contact (26); free first meeting (12); support for financing costs (12); basic metrics (50) | 100 |
| Mattress and bed shops | Trial period (22); right of return (10); warranty (10); home delivery price (8); basic metrics (50) | 100 |
| Video game shops online | Delivery costs shown before checkout (22); return costs (14); parcel delivery time (8); working guarantee on a used game (6); basic metrics (50) | 100 |
| Game subscriptions | Monthly price (22); price visible before purchase (10); trial before paying (10); sharing the subscription (8); basic metrics (50) | 100 |
| Pellets and wood chips | Price per tonne (22); freight included in price (12); delivery time (9); cancellation and return (7); basic metrics (50) | 100 |
| Trailers and tow trailers | Cheapest trailer (20); price visible before contact (10); rental (10); number of locations (10); basic metrics (50) | 100 |
| Debt collection agencies | Collection costs are stated (18); payment arrangements online (14); client's price published (12); customer service opening hours (6); basic metrics (50) | 100 |
| Estate inventory services | Price of estate inventory (22); price shown before purchase (8); additional invoicing (8); who prepares the estate inventory (6); payment and guarantee (6); basic metrics (50) | 100 |
| Piercing services | Cheapest piercing (22); starter jewellery included in price (10); possible without an appointment (10); age limits stated (8); basic metrics (50) | 100 |
| Piha-aidat | Price shown before the quote (22); installation (10); maintenance (8); domestic manufacturing (10); basic metrics (50) | 100 |
| Yard and patio construction | Price shown before quote (22); site visit (14); price cap or written quote (6); household deduction stated (8); basic metrics (50) | 100 |
| Garden furniture online | Length of right of return (22); cost of return (10); price of home delivery (12); price guarantee (6); basic metrics (50) | 100 |
| Manufacturers of paving stones and concrete products | Environmental declaration for garden products (24); price shown before purchase (16); installation instructions online (10); basic metrics (50) | 100 |
| Contact lens shops | Cancellation period (20); cheapest delivery (12); return costs (10); subscription (8); basic metrics (50) | 100 |
| Fast food chains | Prices shown online (26); allergens product by product (14); nutritional values online (10); basic metrics (50) | 100 |
| Pilates centres | Price for one hour (18); ten-visit card (18); cancellation period (8); card validity period (6); basic metrics (50) | 100 |
| Cloud server services | Server location (20); availability guarantee (12); data traffic (10); price shown before purchase (8); basic metrics (50) | 100 |
| Cloud services for SMEs | Cheapest business package (24); storage per user (8); commitment (10); free trial (8); basic metrics (50) | 100 |
| Cloud phone systems | Monthly price per user (24); price shown before purchase (14); trial or demo (12); basic metrics (50) | 100 |
| Cloud storage | Cheapest paid package (24); free storage (12); money back or trial (14); basic metrics (50) | 100 |
| Catering services | Price shown before quote (20); cancellation terms (12); tableware included in the price (8); online ordering (5); diets (5); basic metrics (50) | 100 |
| Plastic surgery | Price of breast augmentation (24); follow-up checks included in the price (10); price of consultation (8); splitting the payment (8); basic metrics (50) | 100 |
| Podcast services | Monthly price (24); free trial (10); ad-free (8); cancellation (8); basic metrics (50) | 100 |
| Bicycle servicing | Basic service, derailleur bike (20); initial service for a new bike (8); extensive service (full service) (8); service prices shown on the page (10); cost estimate before the work (4); basic metrics (50) | 100 |
| Bicycle shops | Bike home delivery (20); bike return cost (16); invoice and instalment payment (14); basic metrics (50) | 100 |
| Firewood online shops | Sack price (20); delivery costs visible (12); delivery time (10); cancellation and return costs (8); basic metrics (50) | 100 |
| Hot tubs and spas online | Delivery time (22); return period (18); return costs (10); basic metrics (50) | 100 |
| PR agencies | Contact person (22); client work visible (14); pricing transparency (8); Finnish-language service (6); basic metrics (50) | 100 |
| Project management software | Cheapest paid tier (24); scope of the free tier (14); termination (12); basic metrics (50) | 100 |
| Psychology services (private) | Price of a visit (24); prices shown before booking (10); free cancellation period (8); office and invoicing fees (8); basic metrics (50) | 100 |
| Puhelinkorjaus | Repair warranty (24); postal service (12); number of stores (14); basic metrics (50) | 100 |
| Mobile plans | Price of unlimited internet (22); customer satisfaction (18); connection opening fee (10); basic metrics (50) | 100 |
| Mobile plan comparison | Fee is stated (22); company and business ID (14); up-to-date information (14); basic metrics (50) | 100 |
| Formalwear rental | Tailcoat package price (20); cancellation terms (12); liability for damage (8); alteration sewing price (5); delivery by post (5); basic metrics (50) | 100 |
| Sailing schools | Beginner course price (24); trial price (12); cancellation before the course (8); course price shown (6); basic metrics (50) | 100 |
| Demolition work and demolition contracting | Price information before the quote (20); quality and qualification system (12); service area (8); survey and demolition from the same company (6); recycling rate (4); basic metrics (50) | 100 |
| Pipe renovation contractors | Price estimate on the page (22); financing or payment period (10); whole renovation from one provider (10); free survey or plan (8); basic metrics (50) | 100 |
| Garden machinery online | Free delivery threshold (20); return costs (12); return period (8); own servicing and repair (10); basic metrics (50) | 100 |
| Gardening services | Price shown before the quote (18); starting price of the maintenance contract (10); lawn mowing frequency (8); winter work in the contract (6); price of the survey visit (8); basic metrics (50) | 100 |
| Online garden shops | Delivery cost (22); delivery time (12); start-up guarantee (10); return period (6); basic metrics (50) | 100 |
| Parking operators | Monthly price of a contract space (22); additional fee for the app (10); electric car charging (8); help at night and on weekends (10); basic metrics (50) | 100 |
| Parking apps | Service fee (22); street parking coverage (14); customer service reachability (8); monthly fee or fee cap (6); basic metrics (50) | 100 |
| Radon measurement services | Price of measurement canister (22); radon remediation warranty (12); right of return (8); measurement methods (8); basic metrics (50) | 100 |
| Money transfer services | Currency exchange margin (22); disclosure of the transfer fee (12); number of destination countries (8); delivery time (8); basic metrics (50) | 100 |
| Fund management companies | Fees on the fund page (22); subscription fee (16); minimum subscription (12); basic metrics (50) | 100 |
| Freight companies for SMEs | Price visible before the contract (24); making the contract (10); delivery time (10); same-day order deadline (6); basic metrics (50) | 100 |
| Structural design services | Price shown before the quote (18); entire design from the same office (12); service area (8); non-binding quote or free survey (6); business ID shown on the page (6); basic metrics (50) | 100 |
| Riding schools | Price of a single hour (12); price of a weekly hour in season (18); cancellation deadline (12); price list being up to date (8); basic metrics (50) | 100 |
| Equestrian supplies online | Cheapest delivery cost (10); free delivery threshold (16); return period (12); return cost (12); basic metrics (50) | 100 |
| Hardware stores | Right of return (22); store pickup (16); payment by invoice (12); basic metrics (50) | 100 |
| Restaurant chains | Prices shown online (26); allergen information online (14); separate list for children (10); basic metrics (50) | 100 |
| Nutrition apps | Monthly price (22); service in Finnish (10); price shown before registration (10); free version (8); basic metrics (50) | 100 |
| Recruitment systems | Price shown before purchase (22); free trial (14); ISO 27001 information security certificate (14); basic metrics (50) | 100 |
| Recruitment services | Applicant assessment (18); recruitment guarantee (12); headhunting (10); international recruitment (10); basic metrics (50) | 100 |
| Renovation cleaning | Hourly rate (20); price shown before request for quote (10); tools and materials (6); minimum billable working time (6); warranty and complaint period (8); basic metrics (50) | 100 |
| Rengashotelli | Seasonal storage price (24); price visible before contact (8); tyres insured (5); free re-tightening (5); storage terms readable (5); basic metrics (50) | 100 |
| Tyre shops | Tyre change price (22); tyre hotel price shown (9); insurance for stored tyres (6); free re-tightening (6); online booking (7); basic metrics (50) | 100 |
| Tire online stores | Delivery for four tyres (22); return costs (12); pay afterwards (8); delivery time (8); basic metrics (50) | 100 |
| Outdoor gear shops online | Return period for online orders (20); return costs (18); free delivery limit (12); basic metrics (50) | 100 |
| Cruise companies | Cancellation fee a week before (22); departure change fee a week before (16); pet travel fee (12); basic metrics (50) | 100 |
| Private vaccination services | Price of tick vaccine (22); price of flu vaccine (12); vaccination without an appointment (10); Kanta fee included in the price (6); basic metrics (50) | 100 |
| Scrap dealers | Copper purchase price (20); price list visible on the page (10); scrap car reception (10); number of locations (10); basic metrics (50) | 100 |
| Online grocery shops | Delivery speed (18); lowest delivery fee (14); free delivery threshold (10); right of cancellation and refund (8); basic metrics (50) | 100 |
| Meal boxes and meal kits | Delivery fee (20); commitment (15); delivery area (15); basic metrics (50) | 100 |
| Archipelago cruises | Price shown before purchase (20); cheapest adult ticket (14); ticket cancellation or exchange (10); online purchase (6); basic metrics (50) | 100 |
| Savings accounts | Deposit interest rate (26); withdrawals (14); deposit guarantee country (10); basic metrics (50) | 100 |
| Electric car home charger | Price shown before purchase (14); delivery costs (12); installation can be ordered (14); right of cancellation in the terms (10); basic metrics (50) | 100 |
| EV charging | Fast charging price without an account (22); charging without registration (10); price visible before charging (8); no mandatory monthly fee (5); round-the-clock customer service (5); basic metrics (50) | 100 |
| Electric car charging station installation services | Price visible before quote (20); starting price of home installation (14); price being binding (8); service area (8); basic metrics (50) | 100 |
| Electronic signature | Fixed monthly price (20); strong authentication with bank credentials (12); free trial (9); commitment (9); basic metrics (50) | 100 |
| Email marketing software | Cheapest paid package (22); free use (15); cancellation (13); basic metrics (50) | 100 |
| Email services | Monthly price (26); storage space (12); trial or right of cancellation (12); basic metrics (50) | 100 |
| Electric scooters online | Price (18); return or exchange (10); warranty (8); own servicing (8); delivery time (6); basic metrics (50) | 100 |
| E-bike servicing | E-bike seasonal or basic service (22); appointment booking (8); bike pick-up for service (10); service locations (10); basic metrics (50) | 100 |
| Electric bikes online | Return period (22); delivery cost (16); warranty length (12); basic metrics (50) | 100 |
| Electrical contractors | Electrical work hourly rate (24); prices shown before requesting a quote (12); minimum charge (8); on-call service (6); basic metrics (50) | 100 |
| Electricity comparison services | The fee is stated (22); company and Business ID (14); comparison coverage (14); basic metrics (50) | 100 |
| Medical supplies online | Free delivery threshold (20); small-order delivery (12); invoice and instalment payment (8); free returns (10); basic metrics (50) | 100 |
| Medical expense insurance | Maximum entry age (18); duration of cover (16); lowest excess (10); cancellation (6); basic metrics (50) | 100 |
| Password managers | Price for a single user (24); family subscription price (12); free tier (14); basic metrics (50) | 100 |
| Floorball equipment online | Free delivery threshold (18); delivery cost (12); return costs (12); return period (8); basic metrics (50) | 100 |
| Sauna heater manufacturers | Electric sauna heater warranty (22); help with sizing the heater (14); availability of spare parts (14); basic metrics (50) | 100 |
| Sauna builders | Public starting price (20); price visible before contact (12); right of return or cancellation (10); payment only after delivery (8); basic metrics (50) | 100 |
| Sauna supplies online | Delivery time (22); return period (18); return costs (10); basic metrics (50) | 100 |
| Adventure parks | Price of an adult ticket (22); ticket for a small child (8); refund due to bad weather (8); height limit for large courses (6); sports and recreation vouchers (6); basic metrics (50) | 100 |
| Professional cleaning products online | Free delivery threshold (24); paying by invoice (14); time to report a delivery error (6); opening hours (6); basic metrics (50) | 100 |
| Cleaning services | Hourly rate (24); price visible before ordering (8); call-out fee (8); cancellation (5); satisfaction guarantee (5); basic metrics (50) | 100 |
| Investment platforms | Share trading price (24); custody fee (14); currency exchange cost (12); basic metrics (50) | 100 |
| Investment gold and silver | Cancellation and return rights (20); insured delivery (14); price visible before purchase (10); delivery time (6); basic metrics (50) | 100 |
| Investment advice for private individuals | Starting amount (22); phone service time (10); arranging a meeting (10); decision-making methods (8); basic metrics (50) | 100 |
| Investment insurance policies | Minimum investment (22); opening an agreement (12); management fee is visible (8); withdrawals and termination (8); basic metrics (50) | 100 |
| Eyeglasses online stores | Return period (22); free home fitting (10); delivery fee (8); cheapest lens price (10); basic metrics (50) | 100 |
| Eye hospitals | Cataract surgery price (26); first visit price (12); follow-up check price shown (6); payment splitting (6); basic metrics (50) | 100 |
| Indoor activity parks | Price of a child's admission ticket (22); price per visit with a multi-visit ticket (12); ticket cancellation and transfer (10); fee for an accompanying adult (6); basic metrics (50) | 100 |
| Indoor air investigation and moisture survey services | Price information before the quote (22); qualifications verifiable (14); service area (8); travel and additional costs stated (6); basic metrics (50) | 100 |
| Interior design services | Price shown before quote (22); procurement and implementation (12); remote service (8); satisfaction guarantee (8); basic metrics (50) | 100 |
| Online interior shops | Cheapest delivery (18); free delivery threshold (12); return period (11); return cost (9); basic metrics (50) | 100 |
| Online music instrument shops | Free delivery threshold (20); return costs (10); delivery cost of a small package (10); delivery time (10); basic metrics (50) | 100 |
| Social media marketing agencies | Lowest monthly price (22); price shown before contact (12); contract terms (8); free first contact (4); warranty (4); basic metrics (50) | 100 |
| Social media management tools | Cheapest paid package (24); permanently free tier (8); length of free trial (8); social media channels in the cheapest package (10); basic metrics (50) | 100 |
| Diving training | Basic course price (24); diving trial price (12); free cancellation (8); basic equipment included (6); basic metrics (50) | 100 |
| Chocolate and sweet shops online | Free delivery threshold (22); right of return (10); invoice and instalments (8); delivery time (10); basic metrics (50) | 100 |
| Business succession services | Service content (18); conditions of tax deductions (10); price before contact (10); free first meeting (6); direct contact with an expert (6); basic metrics (50) | 100 |
| Finnish design products online | Cheapest delivery (18); free delivery threshold (12); return period (11); return cost (9); basic metrics (50) | 100 |
| Streaming services | Cheapest monthly price (22); ad-free price (14); commitment (7); simultaneous devices (7); basic metrics (50) | 100 |
| Large-scale landlords | Rental deposit (24); commitment period (14); electronic termination (12); basic metrics (50) | 100 |
| Art auctions | Buyer's commission (26); payment time (10); right of return (14); basic metrics (50) | 100 |
| Art supplies online | Right of return (24); free delivery threshold (12); pay by invoice (14); basic metrics (50) | 100 |
| Fireplaces and stoves online | Length of right of return (20); delivery price shown (12); return price stated (10); delivery time (8); basic metrics (50) | 100 |
| Taxi services | Price before the ride (22); surcharge for advance booking (12); opening fee for phone orders (9); waiting time included in the fixed price (7); basic metrics (50) | 100 |
| House manufacturers | Price before quote (22); fixed price in the contract (14); construction from one supplier (8); free start (6); basic metrics (50) | 100 |
| Financial advice, company acquisitions | Purchase stages covered (20); price before contact (10); direct contact with an expert (10); assignment references (10); basic metrics (50) | 100 |
| Housing company maintenance log software | Price shown before contact (20); monthly price for one housing company (12); trial before purchase (10); termination (8); basic metrics (50) | 100 |
| Housing company insurance | Customer satisfaction (24); size limit for storage sheds and canopies (14); board liability insurance (12); basic metrics (50) | 100 |
| Dance schools | Price for one hour (20); trial before commitment (12); commitment and cancellation (12); compensation for absences (6); basic metrics (50) | 100 |
| Dance supplies online | Delivery cost (18); free delivery threshold (8); return period (8); return fee (9); delivery time (7); basic metrics (50) | 100 |
| Event equipment rental companies | Folding chair rental price (24); free cancellation (14); transport and set-up (12); basic metrics (50) | 100 |
| Event tickets | Money back if you cannot attend (18); service fee is stated (14); culture benefit surcharge (10); phone service price (8); basic metrics (50) | 100 |
| Accident insurance | Customer satisfaction (22); child's competitive sports included (10); number of physiotherapy visits (9); valid until old age (9); basic metrics (50) | 100 |
| Wallpaper online | Cheapest delivery (20); delivery time (10); return period (10); return price (10); basic metrics (50) | 100 |
| Laser tattoo removal | Price of a small tattoo (24); price of a medium-sized tattoo (16); price of a consultation (10); basic metrics (50) | 100 |
| Tattoo studios | Tattoo starting price (18); booking fee (12); rescheduling (8); free consultation (7); aftercare instructions online (5); basic metrics (50) | 100 |
| Self storage | Published starting price (18); notice period (14); mandatory extra costs (8); price shown before booking (5); access time to the storage unit (5); basic metrics (50) | 100 |
| Tea shops online | Cheapest delivery cost (20); free delivery threshold (14); delivery time (10); delivery area (6); basic metrics (50) | 100 |
| AI image generation services | Price of the cheapest order (22); validity period of credits (12); returns and cancellation (8); commercial use (8); basic metrics (50) | 100 |
| AI assistants | Price is shown on the page (22); order cancellation (18); price list in Finnish (10); basic metrics (50) | 100 |
| AI writing tools | Cheapest paid package (24); free start (14); cancellation (12); basic metrics (50) | 100 |
| AI services for businesses | Information security certificate (20); AI governance certificate (16); AI service described in Finnish (14); basic metrics (50) | 100 |
| Tekstiilipaino | Minimum order (20); price visible before request for quote (14); delivery time (8); delivery costs (8); basic metrics (50) | 100 |
| SMS services | Monthly fee (20); message price shown (14); free trial (10); setup fee (6); basic metrics (50) | 100 |
| Tennis centres | Weekday evening hour (20); weekday hour (12); weekend hour (8); student daytime hour (5); use of exercise benefit (5); basic metrics (50) | 100 |
| Patio and garden furniture | Length of right of return (20); return costs (14); cheapest delivery method (8); delivery time (8); basic metrics (50) | 100 |
| Terassilasitus | Price shown before quote (20); warranty (14); interest-free payment period (10); free measurement visit (6); basic metrics (50) | 100 |
| Health care devices for home use | Warranty length (24); return period in the manufacturer's store (14); site and support in Finnish (12); basic metrics (50) | 100 |
| Health check-up services | Price of an extensive laboratory package (22); price visible before purchase (8); review of results included (8); online booking or online store (6); time until results are ready (6); basic metrics (50) | 100 |
| Private health insurance | Maximum entry age (18); duration of cover (16); lowest excess (10); cancellation (6); basic metrics (50) | 100 |
| Will-drafting services online | Will price (22); price shown before purchase (8); additional billing (8); who drafts the will (6); payment and guarantee (6); basic metrics (50) | 100 |
| File transfer services | Free transfer size (20); link validity (14); no account for sender (10); cheapest paid tier (6); basic metrics (50) | 100 |
| Computer repair | Price per working hour (20); price of fault diagnosis (12); repair warranty (8); price agreed before the work (6); opening hours per week (4); basic metrics (50) | 100 |
| Cybersecurity services for businesses | ISO/IEC 27001 certificate (22); 24/7 monitoring (16); penetration testing (12); basic metrics (50) | 100 |
| Charter transport services | Hourly price (22); price shown before quote (14); cancellation terms (8); online booking (6); basic metrics (50) | 100 |
| Charter bus services | Price immediately online (20); ordering online (10); reachability (8); largest bus (6); free cancellation (6); basic metrics (50) | 100 |
| Auditing firms | Online quote request (18); help choosing an auditor (18); separate sections for customer groups (14); basic metrics (50) | 100 |
| Accounting firms | Price shown before quote request (22); cheapest published monthly price (14); fixed monthly price (14); basic metrics (50) | 100 |
| Private occupational therapy services | Price per visit (22); price shown before purchase (10); payers and service voucher (10); getting an appointment (8); basic metrics (50) | 100 |
| Office furniture stores | Warranty length (20); price shown before quote (12); delivery costs (10); right of return (8); basic metrics (50) | 100 |
| Office supplies online | Free delivery threshold (20); delivery time (10); invoice payment period (8); right of return (12); basic metrics (50) | 100 |
| Office space rental | Office monthly price (22); price shown before contact (12); meeting rooms included in the price (8); contract flexibility (8); basic metrics (50) | 100 |
| Trampolines online | Return period (14); return costs (18); free delivery threshold (18); basic metrics (50) | 100 |
| Workout apps | Annual price (24); free trial (14); cancellation (12); basic metrics (50) | 100 |
| Dating services | Money back (26); renewal price (14); terms in Finnish (10); basic metrics (50) | 100 |
| Pest control services | Price visible before the quote (22); inspection or assessment (6); warranty or follow-up visit (6); availability (8); service area (8); basic metrics (50) | 100 |
| Tutoring and private tuition services | Price of a single hour (22); package price per hour (10); cancelling an hour (10); trial hour (8); basic metrics (50) | 100 |
| Interpreting services | One hour on site (20); remote interpreting 30 minutes (13); price shown before ordering (8); free cancellation (5); ordering at night too (4); basic metrics (50) | 100 |
| Product photographers | Starting price for product description (18); price shown before the quote request (10); right to use the images (8); payment and cancellation terms (8); image delivery time (6); basic metrics (50) | 100 |
| Personal alarm services | Monthly price (20); price of a locating safety watch (8); alarms to a professional 24/7 (10); assistance visits (6); prices of additional devices visible (6); basic metrics (50) | 100 |
| Barrel saunas and garden saunas online | Delivery time (22); return period (18); return costs (10); basic metrics (50) | 100 |
| Time tracking software | Cheapest paid package (22); permanent free tier (10); trial of paid features (8); cancellation (10); basic metrics (50) | 100 |
| Workplace wellbeing services | Price shown before quote (20); cheapest starting price (12); free trial (8); language versions (5); number of client organisations (5); basic metrics (50) | 100 |
| Recruitment services | Pay is stated (20); job seeker FAQ (14); app or job alert (10); agency work explained (6); basic metrics (50) | 100 |
| Occupational health services | Price shown before quote (22); contract online (12); notice period (10); start-up fee (6); basic metrics (50) | 100 |
| Occupational safety card training courses | Basic course price (26); free cancellation (12); mobile card in use (12); basic metrics (50) | 100 |
| Workwear online | Delivery to the door (20); return cost (14); buying directly from the online shop (8); delivery time (8); basic metrics (50) | 100 |
| Swimming pool suppliers | Price shown before contact (20); frame warranty (14); financing (8); stores and showrooms (8); basic metrics (50) | 100 |
| Swimming lessons | Price per swim (26); compensation for absence (14); cancellation and termination (10); basic metrics (50) | 100 |
| Exterior door manufacturers | Stay-upright guarantee (24); price visible online (12 → 16); stated delivery time (10); basic metrics (50) | 100 |
| Sleep apnoea tests and CPAP therapy | Price of a sleep study (24); no referral needed (10); CPAP device rental (9); remote service (7); basic metrics (50) | 100 |
| Sleep apps | Price shown before download (20); free trial (12); phone is enough (8); order cancellation (6); platforms (4); basic metrics (50) | 100 |
| Sports physiotherapy clinic | Price of an hour of physiotherapy (24); cancellation period (14); employee benefits as a means of payment (12); basic metrics (50) | 100 |
| Running shoes and sports shoes online | Return period (20); return costs (18); delivery cost (12); basic metrics (50) | 100 |
| Private sports doctors | Appointment price (24); fees added on top of the price (14); sports doctor's own service (6); free cancellation limit (6); basic metrics (50) | 100 |
| Sports clubs' fan merchandise | Free delivery threshold (22); dispatch time (12); return cost (10); delivery area (6); basic metrics (50) | 100 |
| Sportswear and outdoor clothing | Return period for online orders (20); return costs (18); free delivery limit (12); basic metrics (50) | 100 |
| Sports equipment chains | Return period for online orders (20); return costs (18); pickup point delivery price (12); basic metrics (50) | 100 |
| News media | Digital subscription price (25); cancellation (15); reading rights (10); basic metrics (50) | 100 |
| Hiking services | Price of the hike (20); cancellation without fees (16); latest cancellation with a refund (14); basic metrics (50) | 100 |
| Damage restoration and biohazard cleaning | On-call service (24); insurance sector authorisation (14); scope of services (12); basic metrics (50) | 100 |
| Influencer marketing services | Contact person (22); customer cases (14); price known (8); Finnish language (6); basic metrics (50) | 100 |
| Insurance | Customer satisfaction (25); permanent discount (12); claims processing time (13); basic metrics (50) | 100 |
| Insurance brokers | Price shown before quote (22); contract commitment (10); free initial assessment (6); online transactions (6); handling claims on my behalf (6); basic metrics (50) | 100 |
| Insurance comparison services | Fee is stated (22); company and business ID (14); up-to-date information (14); basic metrics (50) | 100 |
| Lighting shops online | Delivery cost for a small order (16); free delivery (8); return period (10); return cost (8); delivery time of a stock item (8); basic metrics (50) | 100 |
| Preparatory courses | Cheapest course (22); cancellation terms (10); guarantee or retake discount (10); practice exams (8); basic metrics (50) | 100 |
| Photo book services | Photo book starting price (22); error compensation (16); delivery time (12); basic metrics (50) | 100 |
| Currency exchange services | Switching bonus (24); number of currencies (13); cash availability (13); basic metrics (50) | 100 |
| Surveillance cameras online | Warranty length (22); return period (18); pages in Finnish (10); basic metrics (50) | 100 |
| Voluntary supplementary pension savings | Withdrawal cost (22); fund subscription and redemption fees (14); clarity of withdrawal terms (14); basic metrics (50) | 100 |
| Inventory management software | Price of the cheapest paid tier (22); price shown before purchase (10); free start (10); users in the cheapest tier (8); basic metrics (50) | 100 |
| Backup services | Unlimited storage (20); price in euros (8); own encryption key or password (12); free trial (10); basic metrics (50) | 100 |
| Security guard companies | Alarm centre (22); certification (16); online request for quotation (12); basic metrics (50) | 100 |
| Liability insurance for businesses | Legal costs (22); price basis (16); legal advice (12); basic metrics (50) | 100 |
| Boat maintenance and winter storage | Indoor storage price per square metre (20); heated hall price per square metre (8); price shown before quote (8); lifting equipment (7); hourly rate for maintenance work (7); basic metrics (50) | 100 |
| Boat rental | Cancellation without reason (18); deposit or excess (12); can join without experience (10); fuel costs (10); basic metrics (50) | 100 |
| Boating training | Cheapest published price (22); practice on the water (12); money back (10); official qualification (6); basic metrics (50) | 100 |
| Winter boat storage | Price shown before purchase (22); price of heated hall (14); summer storage at half price (6); storage terms readable (8); basic metrics (50) | 100 |
| Boating supplies online | Pick-up point delivery price (22); order dispatch (16); invoice payment term (12); basic metrics (50) | 100 |
| Boat insurance | Customer satisfaction (20); no-claims bonus (12); liability insurance compensation limit (10); boat rental and lending (8); basic metrics (50) | 100 |
| Curtain and blind online stores | Delivery time (22); free delivery threshold (10); made-to-measure order cancellation (8); warranty length (10); basic metrics (50) | 100 |
| Blood test services | Prices shown in advance (24); access without a referral (14); price of long-term blood glucose (12); basic metrics (50) | 100 |
| E-commerce fulfilment services | Pricing transparency (18); processing promise (12); minimums and fixed costs (8); quality guarantee (5); online store integrations (7); basic metrics (50) | 100 |
| E-commerce platforms | Monthly price (20); platform's share of sales (12); free trial (8); contract commitment (10); basic metrics (50) | 100 |
| Online course platforms | Monthly price (26); sales commission (12); trial (12); basic metrics (50) | 100 |
| Online payment services | Monthly fee (22); price shown before contract (14); Finnish online bank payments (14); basic metrics (50) | 100 |
| Online printing services | Ordering online (26); environmental and origin labels (14); customer service opening hours (10); basic metrics (50) | 100 |
| Online therapy services | Price of a 60-minute visit (24); price includes all fees (10); free cancellation period (8); price shown before booking (8); basic metrics (50) | 100 |
| Domain registrars | .fi renewal price (24); .fi price in the first year (12); owner information protection (8); .fi transfer (6); basic metrics (50) | 100 |
| Online coaching services | Lowest price (22); price shown before purchase (10); money back (10); payment with exercise benefit (8); basic metrics (50) | 100 |
| Tax consulting for private individuals | Price before contact (22); moving abroad and working abroad (10); quick advice without a large assignment (10); service for private individuals (8); basic metrics (50) | 100 |
| Water analysis services | Price of microbiological test (22); postage costs (14); time for results (14); basic metrics (50) | 100 |
| SUP boards and water sports equipment online | Return period (18); return cost (12); delivery fee on a small order (10); delivery time (10); basic metrics (50) | 100 |
| Water damage restoration | Price visible before the order (20); damage-sector authorisation (10); service area (12); moisture measurer's qualification (8); basic metrics (50) | 100 |
| Video editing software | Price in the first year (24); free use (14); the programme remains yours (12); basic metrics (50) | 100 |
| Video conferencing services | Free meeting duration (22); free meeting size (14); cheapest paid tier (14); basic metrics (50) | 100 |
| Video production companies | Price shown before quote (24); cheapest published price (14); what the price includes (12); basic metrics (50) | 100 |
| Sewer maintenance | Sewer work hourly price (24); price shown before ordering (14); on-call surcharge (8); service vehicle fee (4); basic metrics (50) | 100 |
| Landscaping | Price shown before quote (22); free visit or quote (14); agreed price (6); household deduction stated (8); basic metrics (50) | 100 |
| Virtual office | Monthly price (22); cancellation (10); scanning included in the price (8); forwarding price (10); basic metrics (50) | 100 |
| Virtual offices and business address services | Monthly price (22); contract binding period (12); electronic mail included in price (10); picking up mail yourself (6); basic metrics (50) | 100 |
| Antivirus software | Annual price on renewal (22); money-back guarantee (12); free option (10); site in Finnish (6); basic metrics (50) | 100 |
| VPN services | No logging (20); annual price on renewal (10); number of devices (10); money-back period (10); basic metrics (50) | 100 |
| Bedding and linens online | Cheapest delivery (18); free delivery threshold (12); return period (11); return cost (9); basic metrics (50) | 100 |
| Rental brokerage services | Brokerage fee (22); rent guarantee (14); price is visible before purchase (8); tenant deposit guarantee service (6); basic metrics (50) | 100 |
| Web analytics software | Monthly price (22); free trial or tier (10); data location (10); refund (8); basic metrics (50) | 100 |
| Web hosting | Monthly price (22); notice period (12); cancellation period (8); disk space (8); basic metrics (50) | 100 |
| Car sharing | Daily price (20); hourly price for short use (10); damage deductible (8); free cancellation (6); fuel or charging included in the price (6); basic metrics (50) | 100 |
| Childcare services | Weekday hourly rate (22); cancellation terms (10); minimum booking (6); travel costs (6); Sunday rate (6); basic metrics (50) | 100 |
| Private doctors | Total price of appointment (22); remote appointment price (12); extra charges included in price (8); weekday evening surcharge (8); basic metrics (50) | 100 |
| Public saunas | Entrance price (22); need to book (10); towel rental (6); discounted price (6); days open per week (6); basic metrics (50) | 100 |
| Entrepreneur accident insurance | Price visible before the quote (25); purchase online (15); number of price examples (10); basic metrics (50) | 100 |
| Business coaching services | Price shown before contact (24); free initial conversation (12); coach certification (8); remote delivery (6); basic metrics (50) | 100 |
| Company formation services | Cost of incorporation (26); monthly price of bookkeeping (16); commitment (8); basic metrics (50) | 100 |
| Company car leasing | Price list published (18); servicing in monthly instalments (12); shortest contract period (12); replacement car during servicing (8); basic metrics (50) | 100 |
| Business loans | Price shown in advance (20); smallest loan amount (11); largest loan amount (9); money to account (10); basic metrics (50) | 100 |
| Business legal services | Assignment terms published (22); locations in Finland (14); contact (14); basic metrics (50) | 100 |
| Office cleaning services | Hourly price of office cleaning (22); externally audited certificates (12); free survey visit (8); service area coverage (8); basic metrics (50) | 100 |
| Corporate events and staff wellbeing (TYHY) days | Price before a request for quotation (26); direct contact (14); company identifiability (10); basic metrics (50) | 100 |
| Corporate security consultants | Pricing transparency (22); free initial survey (10); third-party certificate (8); service area (10); basic metrics (50) | 100 |
| Corporate clothing | Price shown before purchase (20); logo printing (10); right of return (8); delivery time (7); delivery cost (5); basic metrics (50) | 100 |
| Business insurance | Price online (22); help in a cyberattack (14); discount (14); basic metrics (50) | 100 |
| Motive | What is measured | Scale | Weight |
|---|---|---|---|
| Children's clothing shops Materials and certificates | Information published by the shop on materials and certificates (GOTS, OEKO-TEX, organic). | Entire collection certified = 100. All fabrics OEKO-TEX and some organic = 80. Majority of cotton organic or GOTS = 70–75. Certificates mentioned without shares = 40. No information = 0. | 18 p |
| Children's clothing shops Delivery fees | 60% of the delivery fee, 40% of the free-delivery threshold. | Fee: 3 € or less = 100, 7 € or more = 0. Limit: 80 € or less = 100, 200 € or more = 0. If the price is only shown at checkout, 0 points. | 11 p |
| Children's clothing shops Return | Cost of a return for the customer. | Free = 100, each euro of return cost deducts 12 points. If the terms are not found, 0 points. | 11 p |
| Children's clothing shops Delivery time | Delivery time stated by the shop. | Next day = 100, 1–2 working days = 90, 1–3 working days = 80, 1–5 working days = 60, no information = 0. | 10 p |
| Electricity contracts Surcharge on spot-price electricity | Margin × 5,000 kWh + basic fees for the first year. | €50 or less = 100 points, €120 or more = 0 points, in between directly proportional. | 28 p |
| Electricity contracts Fixed price for 24 months | Energy price × 5,000 kWh + basic fee × 12, per year. | 500 € or less = 100, 700 € or more = 0. If the price cannot be seen without identification, 0 points and the reason shown. | 11 p |
| Electricity contracts Customer satisfaction | EPSI Rating 2025, electricity retail, private customers. | 65 or less = 0, 80 or more = 100. The industry average is 73.1. | 11 p |
| Consumer credit Effective annual interest rate | Actual annual interest rate of the bank's example loan. Without an example, the maximum interest rate stated by the bank. | 8% or less = 100 points, 25% or more = 0, in between directly proportional. | 28 p |
| Consumer credit Opening and account maintenance fees | Opening fee + 12 months of account maintenance fees. | €40 or less = 100, €160 or more = 0. If fees are not stated, 0 points and the reason shown. | 11 p |
| Consumer credit Loan amount and loan term | Half of the maximum amount, half of the maximum time. | Amount: €50,000 = 100. Time: 15 years = 100. Smaller ones proportionally. Missing information = 0. | 11 p |
| Broadband Price after the campaign | Normal monthly price, in euros per month. | 30 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 25 p |
| Broadband Price increase after the campaign | Increase of the regular price from the campaign price as a percentage. | 0% = 100, 50% or more = 0. If the latter price is not stated, 0 points and the reason shown. | 14 p |
| Broadband Customer satisfaction | EPSI Rating 2025, broadband, private customers. | 65 or less = 0, 80 or more = 100. The industry average is 71.3. | 11 p |
| Home insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 65 or less = 0, 80 or more = 100. The industry average is 75.2. | 25 p |
| Home insurance Price estimate without contact details | Online calculator without contact details. | Yes = 100, partly = 50, no = 0. | 14 p |
| Home insurance Excess shown | Lowest excess publicly stated on the website. | Shown = 100, not shown = 0. | 11 p |
| 3D printing services Price before ordering | How concretely the price or how it is determined is stated on the company's own page. | Price is calculated online = 100, hourly rate published = 70, pricing basis explained = 40, price estimate on request = 20, only by quote request = 0. | 22 p |
| 3D printing services Prototype delivery time | Delivery time promised on the page for a prototype or small series, in days. If a range is given, the longer end is used. | 1 day or less = 100, 10 days or more = 0, in between directly proportional. | 14 p |
| 3D printing services Metal and plastic | Whether the company prints metal in its own production or only through a partner network. | Metal and plastic in own production = 100, metal through partner network = 50. | 8 p |
| 3D printing services Quality system | The company states ISO 9001 certification on its own website. | ISO 9001 certified = 100, no mention = 0 points. | 6 p |
| Audiobook services Monthly price | Monthly price of the cheapest audiobook subscription at the regular price, after the trial period. | €8 or less = 100 points, €20 or more = 0, in between directly proportional. | 24 p |
| Audiobook services Listening hours | Monthly listening hours of the cheapest audiobook subscription. | 20 hours or more = 100 points, 5 hours or less = 0, in between directly proportional. | 14 p |
| Audiobook services Free trial | Length of the free trial period in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 12 p |
| Magazines Offer price per month | Price of the cheapest public offer price divided by the months of the offer period. | 5 € per month or less = 100 points, 15 € or more = 0, directly proportional in between. | 24 p |
| Magazines Length of the offer period | Length of the fixed period of the cheapest offer in months. | 3 months or less = 100 points, 12 months or more = 0, in between directly proportional. | 14 p |
| Magazines Termination | Notice period for a continuous subscription after the offer period. | Until the end of the current period = 100 points, 30-day notice period = 50. | 12 p |
| Adult entertainment sites Service operator is shown | Company and its address named in the terms, the privacy notice or on the front page. | Company name and address = 100, company name only = 50, no company name = 0. | 22 p |
| Adult entertainment sites Deleting the account yourself | Does the service state that the user can delete their account? | The user can delete their account = 100, not stated = 0. | 12 p |
| Adult entertainment sites Child lock guide | The terms or front page direct parents to child lock tools. | Guide found = 100, not mentioned = 0. | 10 p |
| Adult entertainment sites Terms in Finnish | Terms of use or a summary of them in Finnish. | In Finnish = 100, in English only = 0. | 6 p |
| Maternity clothing online stores Return period | Longest right of return in days when the product is unused. | 60 days or more = 100 points, 14 days = 0, directly proportional in between. | 20 p |
| Maternity clothing online stores Return price | Is a standard return free of charge for the customer? | Free = 100, free only in some ways = 50, customer pays = 0. | 16 p |
| Maternity clothing online stores Free delivery threshold | Basket total above which delivery to a pickup point is free. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 14 p |
| Appointment booking software Cheapest paid package | Monthly price of the cheapest publicly priced paid plan for one user. | €8 or less = 100 points, €70 or more = 0, in between directly proportional. | 24 p |
| Appointment booking software Free tier or trial | Permanent free tier, free trial or demo only. | Permanent free tier = 100, 30-day trial = 65, 14-day trial = 45, only free demo = 10. | 12 p |
| Appointment booking software Termination | Termination stated in the company's own terms or on the price page. | No commitment = 100, until the end of the billing period = 70, one-month notice period = 50, until the end of a three-month billing period or the whole contract term = 30. | 14 p |
| Acupuncture services Price per treatment session | Price of the cheapest standard single acupuncture treatment, excluding discount group prices. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 22 p |
| Acupuncture services Price of first visit | Price of a new customer's first acupuncture visit, including any visit fee. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 14 p |
| Acupuncture services Wellbeing benefit as a payment method | Number of wellbeing benefits named in the price list (ePassi, Smartum, Edenred). | 3 benefits = 100 points, 0 = 0, in between directly proportional. | 8 p |
| Acupuncture services Price per visit of a treatment series | Price of a published series of acupuncture treatments divided by the number of visits. | €50 or less per visit = 100 points, €80 or more = 0, in between directly proportional. | 6 p |
| Aquarium supplies online Delivery cost | Cheapest delivery cost in euros stated in the shop's terms or on the page. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 18 p |
| Aquarium supplies online Delivery time | Maximum time stated by the shop from order to dispatch (or arrival) in days for an in-stock product. | 1 day or less = 100 points, 7 days or more = 0, in between directly proportional. | 12 p |
| Aquarium supplies online Return cost | Lower limit of the return cost stated in the shop's terms, in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 10 p |
| Aquarium supplies online Electrical appliance warranty | Warranty for electrical appliances in months stated in the shop's terms. | 24 months or more = 100 points, 6 months or less = 0, directly proportional in between. | 10 p |
| Allergy clinic services Price is shown before purchase | Whether the price of an allergy-related examination or appointment is published on the company's own page. | Price shown = 100, only general appointment price without allergy tests = 50, no price = 0. | 22 p |
| Allergy clinic services Test without a referral | Is a doctor's referral required for allergy tests? | Not required = 100, only for some studies = 50, required = 0. | 14 p |
| Allergy clinic services Desensitisation treatment | Does the company describe desensitisation therapy as a service of its own. | Service described = 100, only a mention in an article = 50, no mention = 0. | 14 p |
| Underwear and socks online Delivery cost | Price of the cheapest published delivery method to home or a parcel point, below the free delivery limit. | 0 € = 100 points, 8 € or more = 0, directly proportional in between. | 20 p |
| Underwear and socks online Free delivery threshold | Order value above which the order is delivered free of charge. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 12 p |
| Underwear and socks online Return price | Is returning from Finland to the customer free of charge. | Free = 100, customer pays = 0. | 12 p |
| Underwear and socks online Return period | Length of the right of return in days from the arrival of the product. | 30 days or more = 100 points, 14 days (statutory minimum) = 0, directly proportional in between. | 6 p |
| Smartwatches and activity trackers Return period | Return period of the manufacturer's online shop in days. | 30 days or more = 100 points, 14 days or less = 0, directly proportional in between. | 24 p |
| Smartwatches and activity trackers Warranty length | Consumer warranty stated by the manufacturer, in months. | 24 months or more = 100 points, 12 months or less = 0, in between directly proportional. | 16 p |
| Smartwatches and activity trackers Delivery price | Does the manufacturer's page mention free delivery. | Free for all orders = 100, free only for orders above a certain amount = 50, not stated = 0. | 10 p |
| Vocational adult education Cancellation terms | Is the cancellation condition published in days and percentages? | Days and charge stated = 100, only the online shop's 14-day right of withdrawal = 50, no condition found = 0. | 22 p |
| Vocational adult education Cost of an apprenticeship | Whether the provider states the cost of an apprenticeship on its own page. | Cost stated directly = 100, only states what determines the price = 50, not stated = 0. | 14 p |
| Vocational adult education Payment methods | Is instalment payment or financing offered, or just an invoice? | Instalments or financing = 100, only invoice or online payment = 40, not stated = 0. | 14 p |
| Vocational rehabilitation Vocational rehabilitation as a service | Vocational rehabilitation service shown on the company's own site. | Several service types on own page = 100, one service type on own page = 60, only as part of occupational health or insurance service = 35, not presented = 0. | 22 p |
| Vocational rehabilitation Cost to the rehabilitation patient | Whether the company tells who pays for the rehabilitation. | Free for the person in rehabilitation = 100, payment commitment or own payment stated = 50, not stated = 0. | 12 p |
| Vocational rehabilitation Named service formats | Vocational rehabilitation service forms named on the company's page. | 5 or more = 100, 0 = 0, in between directly proportional. | 8 p |
| Vocational rehabilitation Application process | Application instructions for vocational rehabilitation on the company's page. | Step-by-step application guide = 100, routing method stated = 50, not stated = 0. | 8 p |
| Shooting ranges First-timer price | Cheapest published guided introductory package in euros per person, when the gun, cartridges and guidance are provided at the range. The group package price is given in the note. | €55 or less = 100 points, €90 or more = 0, in between directly proportional. | 20 p |
| Shooting ranges Track fee with own weapon | One person's track fee in euros for one session (50 min or an hour), excluding member price. | 30 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 12 p |
| Shooting ranges Weapon rental | Cheapest published weapon rental in euros for one weapon for one session, excluding the member price. | 10 € or less = 100 points, 30 € or more = 0, in between directly proportional. | 8 p |
| Shooting ranges Online booking | Can the shift be booked directly from the online booking calendar. | Self-service online = 100 points, only by phone = 0. | 10 p |
| Online pharmacies Free delivery threshold | Order value above which delivery to a pickup point is free. Medicines usually do not count towards the limit. | 35 € or less = 100 points, 70 € or more = 0, directly proportional in between. | 18 p |
| Online pharmacies Pick-up point delivery | Price of the cheapest standard pick-up point delivery. | 2 € or less = 100 points, 6 € or more = 0, in between directly proportional. | 14 p |
| Online pharmacies Home delivery | Price of the cheapest home delivery without a free delivery threshold. | 5 € or less = 100 points, 10 € or more = 0, directly proportional in between. | 8 p |
| Online pharmacies Fee for an uncollected order | Fee charged by the pharmacy for an order that is not collected in time. | 0 € = 100 points, 20 € or more = 0, in between directly proportional. If the fee is not stated, no points. | 10 p |
| Arborist services Starting price for direct felling | Published starting price in euros for straight felling of one tree or trunk. | 50 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 24 p |
| Arborist services Price is shown before contact | Whether the company's website shows a concrete euro price for a felling. | Price in euros on the page = 100, no price before an estimate visit = 0. | 10 p |
| Arborist services Free assessment visit | Whether the company says the assessment visit is free of charge. | Free = 100, only first visit free = 60, not stated = 0. | 6 p |
| Arborist services Insurance mentioned | Does the company state on its pages that the work or the company is insured. | Insurance mentioned = 100, not mentioned = 0. | 6 p |
| Arborist services Household deduction mentioned | Whether the company mentions the household tax deduction on its website. | Mentioned = 100, not mentioned = 0. | 4 p |
| Asbestos survey services Price is shown before ordering | Whether the company publishes its own price list for asbestos surveys. | Price list on the page = 100, only an estimate range = 40, no public price = 0. | 22 p |
| Asbestos survey services Coverage of harmful substances | Number of hazardous substance types named, in addition to asbestos, on the service's own page. | 5 or more = 100 points, 0 = 0, in between directly proportional. | 10 p |
| Asbestos survey services Surveyor's qualifications | Surveyor's qualification mentioned on the page. | Certified AHA expert = 100, building health expert (RTA) = 60, general mention of qualification = 30, no mention = 0. | 10 p |
| Asbestos survey services Sample laboratory | Does the company mention laboratory accreditation? | Accredited laboratory mentioned = 100, laboratory mentioned without accreditation = 50, no mention = 0. | 8 p |
| Customer service software Starting price | Price per month of the cheapest paid plan with annual billing stated on the company's page (euros or dollars, excluding VAT). | 5 or fewer = 100 points, 50 or more = 0, directly proportional in between. Currencies are not converted. | 22 p |
| Customer service software Price is shown before purchase | Whether the pricing page shows a public price as a figure, only a starting price, or just a request for quote. | Public price by package = 100, only starting price and quote = 50, only a quote or demo = 0. | 10 p |
| Customer service software Free tier or trial | Whether the company's website has a permanent free tier or only a time-limited free trial. | Permanent free tier = 100, free trial only = 50, neither = 0. | 10 p |
| Customer service software Monthly invoicing | Whether the company states on its own page that the service can be ordered with monthly invoicing. | Monthly billing available = 100, not stated = 0. | 8 p |
| Arts and crafts online shops Right of return | Right of return for online purchases in days. | 30 days or more = 100 points, no right of return = 0, directly proportional in between. | 24 p |
| Arts and crafts online shops Free delivery threshold | Minimum order value for free delivery to Finland. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 12 p |
| Arts and crafts online shops Paying by invoice | Online shop payment methods. | Invoice and online banking or card = 100, invoice only = 40. | 14 p |
| Motorhome rental Cheapest weekly price | Cheapest weekly rental for one motorhome published on the company's page, euros per week. | €500 or less = 100 points, €1,300 or more = 0, in between directly proportional. | 22 p |
| Motorhome rental Price is shown before booking | Does the company publish rental prices on its own pages? | Price list on the page = 100, only from-price or variable example price = 50, price only in the booking system = 0. | 8 p |
| Motorhome rental Cancellation terms | Start and amount of the cancellation fee in the company's own terms. | Free cancellation 14 days before = 100, cancellation fee 20–25% and at least 200 € = 50, whole rental lost already less than 30 days before = 0. | 10 p |
| Motorhome rental Shortest rental period | Shortest rental period in days when the car is rented outside the summer season or normally. | 1 day = 100 points, 7 days or more = 0, in between directly proportional. | 10 p |
| Mortgages Opening or delivery fee | One-off opening or arrangement fee for a mortgage in euros on the bank's own page. | 0 € = 100 points, 700 € or more = 0, in between directly proportional. | 26 p |
| Mortgages Example calculation and effective annual interest rate | Whether the bank publishes an example calculation with the effective annual interest rate on its mortgage page. | Example with actual annual interest rate = 100, reference rate only = 50, neither = 0. | 14 p |
| Mortgages Maximum loan term | Longest mortgage term in years on the bank's own website. | 40 years = 100 points, 25 years or less = 0, in between directly proportional. | 10 p |
| Property investment services Prices are visible | Whether the company's fees or the selling prices of its properties are published on its own website. | Public price list = 100 points, only property-specific sale prices = 50, no prices = 0. | 22 p |
| Property investment services Rental or yield guarantee | Whether the company offers a rental or yield guarantee and whether it is included in the price. | Included in the price = 100, for an extra charge = 70, only in some properties = 40, no guarantee = 0. | 14 p |
| Property investment services Management from the same company | Whether tenancy management is the company's own service or a partner's. | Own service = 100, via a partner = 60, not offered = 0. | 8 p |
| Property investment services Free help before commitment | Free meeting or assessment call, free material or non-binding contact. | Free meeting or assessment call = 100, free material or list = 50, only non-binding contact = 25. | 6 p |
| Caravan dealers Home delivery and delivery costs | Does the shop publish the price of delivery or home delivery. | Price published = 100 points, home delivery mentioned but price not stated = 50, not mentioned = 0. | 18 p |
| Caravan dealers Financing without a down payment | Does the shop state that financing is possible without a down payment. | Stated = 100 points, not stated = 0. | 12 p |
| Caravan dealers Published financing rate | Lowest financing interest rate published on the page, %. | 2% or less = 100 points, 8% or more = 0, in between directly proportional. | 12 p |
| Caravan dealers Rental option | Does the shop rent out recreational vehicles. | Rent = 100 points, not stated = 0. | 8 p |
| Solar panel installers Installed price is shown | Whether the company publishes the installed price or price range of a solar panel system on its own page. | Installed price or range published = 100, no price published = 0. | 20 p |
| Solar panel installers Longest published warranty | Longest panel performance or product warranty or installation warranty, in years, stated by the company on its pages. | 30 years or more = 100, 0 years = 0, in between directly proportional. | 14 p |
| Solar panel installers Survey free of charge | Whether the company states that the survey or assessment visit is free of charge. | Free survey = 100, not stated = 0. | 8 p |
| Solar panel installers Financing displayed | Whether the company states the terms or amounts of financing on its own page. | Terms or amount shown = 100, financing only mentioned = 50, not stated = 0. | 8 p |
| Solar power systems Installed price is shown | Whether the company publishes the installed price of a solar power system on its own page. | Installed price published = 100, no price published = 0. | 20 p |
| Solar power systems Longest published warranty | Longest product or yield warranty for a panel stated by the company on its pages, in years. | 30 years or more = 100, 0 years = 0, in between directly proportional. | 12 p |
| Solar power systems Survey free of charge | Whether the company states that the survey or planning visit is free of charge. | Free of charge = 100, not stated = 0. | 6 p |
| Solar power systems Financing terms shown | Whether the company states the financing interest rate or instalment terms on its own page. | Interest or instalments shown = 100, not stated = 0. | 12 p |
| Car winter storage Passenger car seasonal price | Cheapest published price for a passenger car for the whole winter season, in euros including VAT. | 300 € or less = 100 points, 700 € or more = 0, in between directly proportional. | 18 p |
| Car winter storage Monthly price for a passenger car | Cheapest published monthly price for a passenger car, in euros with VAT. | €50/month or less = 100 points, €140/month or more = 0, in between directly proportional. | 10 p |
| Car winter storage Monthly contract | Whether a monthly price is offered or only the whole season is sold. | Monthly contract possible = 100, only the whole season = 0. | 10 p |
| Car winter storage Battery maintenance | Is battery charging or maintenance charging mentioned in the service price? | Included in the price = 100, for an extra charge = 50. | 6 p |
| Car winter storage Heated hall | Available hall temperature class. | Heated hall available = 100, only semi-heated = 40. | 6 p |
| Vehicle inspection Price is shown before purchase | Whether the chain publishes the price of the periodic vehicle inspection on its website or only in the station search. | Price published on the chain's page = 100, only in the station search or booking calendar = 40, not shown = 0. | 22 p |
| Vehicle inspection Cancellation of paid time | How late a paid booking can be cancelled. | Any time = 100, at least 2 hours before = 60, by phone only = 30. | 12 p |
| Vehicle inspection Telephone service opening hours | Hours of telephone service per week. | 80 hours a week or more = 100, 30 hours or less = 0, in between directly proportional. | 8 p |
| Vehicle inspection Advance payment benefit online | Whether the chain's website gives a discount for online prepayment. | Yes = 100, no = 0. | 8 p |
| Car repair shops Price is shown before purchase | How concretely the chain publishes service prices on its site. | Hourly rate and service prices published = 100, price estimate based on car details = 60, only prices of express services = 30, only by quote request = 0. | 22 p |
| Car repair shops Online appointment booking | Whether the chain has online appointment booking. | Online booking for all = 100, only for some garages = 60, only quote or contact form = 30, no = 0. | 14 p |
| Car repair shops Interest-free payment period | Longest interest-free payment period for a workshop invoice stated by the chain, in months. | 12 months or more = 100, 0 months = 0, directly proportional in between. | 8 p |
| Car repair shops Replacement car during servicing | Does the chain mention a replacement car service on its own pages. | Replacement car service mentioned = 100, not mentioned = 0. | 6 p |
| Driving schools Price of the B licence course | Price in euros of the cheapest published passenger car course (Helsinki or the company's own price range). | 1,000 € or less = 100 points, 2,000 € or more = 0, in between directly proportional. | 25 p |
| Driving schools Price is shown before registration | Whether the course price is visible on the company's own page without selecting a location. | Price shown on the page = 100, shown only after selecting a branch = 50, not at all = 0. | 12 p |
| Driving schools Delivery time of a sick note | Days the student has to submit a sick leave certificate after cancellation. | 14 days or more = 100, 0 days = 0, in between directly proportional. | 6 p |
| Driving schools Number of locations | Number of branches in Finland as stated by the company itself. | 130 locations or more = 100, 20 or fewer = 0, in between directly proportional. | 7 p |
| Car loans Opening or setup fee | One-off opening or set-up fee for a car loan in euros on the bank's own page. | €0 = 100 points, €400 or more = 0, in between directly proportional. | 22 p |
| Car loans Applying without being a customer | Whether the bank states that car financing can be applied for without being a customer. | A loan can be applied for without being a customer = 100, only some financing types = 50, only as a customer = 0. | 12 p |
| Car loans Maximum loan term | The longest loan term in years for unsecured car financing or car financing granted without additional collateral. | 12 years or more = 100 points, 5 years or less = 0, in between directly proportional. | 10 p |
| Car loans Example calculation with the actual annual percentage rate | Whether the bank publishes the effective annual interest rate figure on its car loan page. | Effective annual interest rate given = 100, not given = 0. | 6 p |
| Auto glass replacement Price is shown before contact | Does the page show prices in euros or only a quote request. | Model-specific euro prices on the page = 100, price range or price calculator = 50, only request for quote = 0. | 22 p |
| Auto glass replacement Installation work warranty | Duration of the installation work warranty that the company states on its own pages. | Lifetime = 100, 5 years = 70, 1 year = 40, warranty mentioned but duration not stated = 20. | 12 p |
| Auto glass replacement Switching time | Time taken to replace a windscreen in hours, as stated by the company. | 1 hour or less = 100 points, 8 hours or more = 0, in between directly proportional. | 8 p |
| Auto glass replacement Replacement car | Whether the company offers a replacement car, and whether it is free of charge. | Free replacement car = 100, not mentioned = 0. | 8 p |
| Car dealerships Price of extra cover | Cheapest published one-off price for additional protection for a used car (euros). | €300 or less = 100 points, €1,000 or more = 0, in between directly proportional. | 20 p |
| Car dealerships Longest duration of extra cover | Longest contract period stated on the page, in months. | 36 months or more = 100 points, 12 months = 0, directly proportional in between. | 8 p |
| Car dealerships Right of return | In which stores the company promises a 14-day right of return for private customers. | In all used car sales = 100 points, only in distance and home delivery sales = 50, not mentioned = 0. | 12 p |
| Car dealerships Home delivery price | Cheapest published price for delivering the car to a home address (euros). | €99 or less = 100 points, €200 or more = 0, in between directly proportional. | 10 p |
| Automatic gates and garage door systems Price is shown before a quote request | Is the price of the products in euros on the company's own page. | Price on page = 100 points, quote only = 0. | 24 p |
| Automatic gates and garage door systems Warranty length | Longest product or work warranty stated on the page, in months. | 60 months (5 years) or more = 100 points, 0 months = 0, in between directly proportional. | 12 p |
| Automatic gates and garage door systems Maintenance service | Whether the company offers a service agreement or only order-specific servicing. | Service agreement = 100 points, maintenance service without an agreement = 50, not stated = 0. | 14 p |
| Car foiling and wrapping Price is shown before contact | Whether the company publishes a price list for all of its main services (tinting, wrapping, PPF)? | Yes = 100 points, partly (some services by quotation only) = 50, no = 0. | 22 p |
| Car foiling and wrapping Starting price of window tinting | Cheapest published price for window tinting on the page (from, incl. VAT). | 100 € or less = 100 points, 300 € or more = 0, directly proportional in between. | 11 p |
| Car foiling and wrapping Starting price for wrapping over | Lowest published "from" price for a full-car wrap. | 2,000 € or less = 100 points, 4,000 € or more = 0, in between directly proportional. | 9 p |
| Car foiling and wrapping Warranty is stated | Duration of the warranty or warranty terms on the company's own pages. | Warranty terms on the page = 100, warranty mentioned only for some services = 50, no warranty information = 0. | 8 p |
| Car PPF and ceramic protection Bonnet PPF price | Published starting price of PPF film for a bonnet, in euros incl. VAT. | €350 or less = 100 points, €600 or more = 0, in between directly proportional. | 16 p |
| Car PPF and ceramic protection Starting price of ceramic coating | The cheapest published price of a ceramic coating for a passenger car, in euros. Product durations differ. | €100 or less = 100 points, €700 or more = 0, in between directly proportional. | 14 p |
| Car PPF and ceramic protection Warranty level | Warranty for PPF or coating work stated by the company on its pages. | Lifetime = 100, multi-year warranty = 80, terms without a duration = 40, only a duration estimate without a warranty = 15, not stated = 0. | 14 p |
| Car PPF and ceramic protection Free consultation | Whether the company states on its website that consultation is free of charge. | Free consultation mentioned = 100, not mentioned = 0. | 6 p |
| Car interior care and detailing Price of ceramic coating | Cheapest published price for a ceramic coating. | 200 € or less = 100 points, 600 € or more = 0, directly proportional in between. | 24 p |
| Car interior care and detailing Interior cleaning price | Cheapest published price of interior cleaning or a light interior wash. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 14 p |
| Car interior care and detailing Exterior wash price | Cheapest published price for an exterior wash of a passenger car. | €20 or less = 100 points, €50 or more = 0, in between directly proportional. | 12 p |
| Private car leasing Cheapest monthly price | Monthly price of the cheapest private lease car published on the page. | 300 € or less = 100 points, 700 € or more = 0, in between directly proportional. | 24 p |
| Private car leasing Servicing included in the monthly price | Is it stated that servicing is included in the leasing payment? | Always included = 100, included depending on service level or choice = 50, not included = 0. | 14 p |
| Private car leasing Down payment | Is a deposit required to get started. | No down payment = 100, no down payment but the first instalment may be larger = 50, down payment required = 0. | 12 p |
| Car bodywork Price shown before the repair | Whether the chain publishes price examples for repairs on its pages, or only promises a cost estimate after a damage inspection. | Price examples published = 100, cost estimate promised without prices = 40, neither = 0. | 18 p |
| Car bodywork Free damage inspection | Does the chain state on its website that the damage inspection is free of charge. | Page says free of charge or no charge = 100, no mention = 0. | 12 p |
| Car bodywork Online inspection with photos | Whether sending images is a service of its own or just an optional field in the booking form. | Own remote inspection service with photos = 100, photos can be added in the booking form = 50, not stated = 0. | 8 p |
| Car bodywork Inspection without an appointment | Is inspection without an appointment available without time-of-day restrictions? | Without an appointment, no time limit mentioned = 100, without an appointment only at certain times = 60, by appointment only = 0. | 6 p |
| Car bodywork Number of locations | Number of branches or repair locations stated by the chain itself. | 60 or more = 100, 5 or less = 0, in between directly proportional. | 6 p |
| Car washes Cheapest single wash | Price of a single wash published on the page of the cheapest company. | 15 € or less = 100 points, 40 € or more = 0, in between directly proportional. | 22 p |
| Car washes Price is shown before purchase | Does the company publish washing prices on its own website? | Prices on the page = 100, only some or only in the app or at the station = 50, none at all = 0. | 10 p |
| Car washes Monthly or serial wash | Whether the company offers a fixed monthly fee for washing or only single-wash packages. | Monthly subscription = 100, only serial washing = 60, neither available = 0. | 12 p |
| Car washes Commitment | Commitment period and notice period of the monthly subscription. | No commitment = 100, one-month notice period = 50, fixed-term 12 months = 0. | 6 p |
| Car dismantlers Scrap car collection | Whether the company states on its own site that scrap car collection is free. | Free pickup stated on the page = 100 points, pickup offered but price not stated = 50, pickup not shown on the pages = 0. | 20 p |
| Car dismantlers Spare parts online | Whether parts are sold in the online shop, whether stock can be found by online search, or whether there is only an enquiry or a catalogue. | Online shop = 100, online stock search or search and enquiry = 60, only enquiry or list of dismantled cars = 20. | 12 p |
| Car dismantlers Parts warranty | Whether the company states the length of the warranty, mentions the warranty, or neither. | Warranty length stated = 100, warranty mentioned but length not stated = 60, no mention = 0. | 10 p |
| Car dismantlers Towing service | Does the company's own towing service operate around the clock. | 24/7 on-call service = 100, towing agreed case by case = 50, no own towing service = 0. | 8 p |
| Garages and outbuildings Price is shown before purchase | Whether model prices are published in the online shop or only in a quote. | Price in the online shop = 100 points, recommended price on the page = 50, only as an offer = 0. | 24 p |
| Garages and outbuildings Delivery and its price | Whether delivery is included in the price or whether the delivery cost is published. | Delivery included in the price = 100, delivery fee published or shown when selecting = 60, no information = 0. | 10 p |
| Garages and outbuildings Setup and installation | Is an installation or set-up service part of the delivery? | Own set-up or installation = 100, brokered installation team or instructions only = 50, no mention = 0. | 10 p |
| Garages and outbuildings Made in Finland | Whether the company states that it manufactures the buildings in Finland. | Own manufacturing in Finland = 100, domestic material or supplier = 50, not mentioned = 0. | 6 p |
| Car parts online Delivery cost | Price of the cheapest shipment delivered to a consumer (not own pick-up from a department store). | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 20 p |
| Car parts online Return period | General right of return in days, when the product is in saleable condition. | 60 days or more = 100, 14 days (statutory minimum period) = 0, directly proportional in between. | 14 p |
| Car parts online Phone service | Opening hours of the telephone service in hours per week. | 50 hours a week or more = 100, no telephone service = 0, in between directly proportional. | 8 p |
| Car parts online Invoice payment term | Interest-free invoice payment period in days, when the shop states it on its own pages. | 30 days or more = 100, 0 days = 0, in between directly proportional. | 8 p |
| Car insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 22 p |
| Car insurance Replacement car during repair | Maximum duration of a replacement car in a collision damage claim, when compensation is given as a car (in days). | 40 days or more = 100 points, 10 days or fewer = 0, directly proportional in between. | 12 p |
| Car insurance Glass replacement excess | Deductible for glass replacement at the company's partner garage, in euros. | 100 € or less = 100 points, 300 € or more = 0, directly proportional in between. | 8 p |
| Car insurance Maximum bonus of motor insurance | The highest motor insurance bonus, in percent, stated on the company's own page. | 85% or more = 100 points, 70% or less = 0, directly proportional in between. | 8 p |
| Car parts online stores Return period | Return period in days from receipt of the goods stated by the shop. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 22 p |
| Car parts online stores Invoice or instalment payment | Whether the shop's own pages offer payment by invoice or instalments. | Invoice or instalment payment possible = 100, only prepayment = 0. | 12 p |
| Car parts online stores Free delivery | Whether the shop's website has a public free delivery threshold. | Public limit exists = 100, no public limit = 0. | 10 p |
| Car parts online stores Warranty length | Basic warranty on spare parts in months. | 24 months or more = 100, 6 months or less = 0, in between directly proportional. | 6 p |
| Car rental Surcharge for young drivers | Young driver surcharge charged in Finland according to the company's own page. | No extra charge = 100 points, mandatory extra charge = 0. | 20 p |
| Car rental Accepted payment cards | Does the rental company also accept a debit card as the deposit card? | Debit card accepted = 100 points, credit card only = 0. | 15 p |
| Car rental Rental terms available to read | Are the terms fully readable on the company's website? | Entirely on the page = 100 points, only behind a country and language selection = 50, not found = 0. | 15 p |
| Divorce and family law services Hourly rate | Private person's hourly rate, incl. VAT 25.5%. If the office states a range, the lowest price is used. | €240 or less = 100 points, €350 or more = 0, in between directly proportional. | 24 p |
| Divorce and family law services Free initial consultation | What does the agency promise free of charge before the assignment? | Call and meeting free of charge = 100, only call or estimate free of charge = 60, not mentioned = 0. | 10 p |
| Divorce and family law services Price before the assignment | How precisely the agency states the total price before work begins. | Fixed prices and a price estimate = 100, an estimate of the duration or a price estimate where possible = 60, hourly rate only = 20. | 8 p |
| Divorce and family law services Legal aid price | Is the hourly rate for legal aid clients published? | Price published = 100, legal aid mentioned without a price = 50, not mentioned = 0. | 8 p |
| Boxing gyms and martial arts centres Basic course price | Cheapest published basic course or beginners' course for adults, in euros. | €30 or less = 100 points, €130 or more = 0, proportional in between. | 20 p |
| Boxing gyms and martial arts centres Monthly fee | Price of an open-ended monthly membership, in euros per month or per 28-day period. | 60 € or less = 100 points, 100 € or more = 0, directly proportional in between. | 14 p |
| Boxing gyms and martial arts centres Termination | Notice period and minimum commitment in the gym's terms. | No notice period = 100, calendar-month notice period = 50, one-month notice period and two-month minimum term = 25. | 10 p |
| Boxing gyms and martial arts centres Single visit | Published single-visit or day membership price for a combat class, in euros. | €10 or less = 100 points, €25 or more = 0, in between directly proportional. | 6 p |
| Botox and filler services Botox for one area | The cheapest published price for botulinum treatment of one area (for example frown lines or forehead), VAT included. | 200 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 22 p |
| Botox and filler services Filler, 1 ml | The cheapest published price for about one millilitre of filler (for example nasolabial folds or cheeks), VAT included. | 320 € or less = 100 points, 450 € or more = 0, directly proportional in between. | 16 p |
| Botox and filler services Consultation price | Cheapest published nurse consultation for injection treatment, in euros. | 0 € = 100 points, 100 € or more = 0, in between directly proportional. | 12 p |
| Budgeting apps Monthly price | Price of the cheapest paid tier when paying one month at a time, in the currency shown on the page. | 2 or fewer = 100 points, 15 or more = 0, in between directly proportional. | 20 p |
| Budgeting apps Annual price | Annual price of the cheapest paid tier in the currency shown on the page. | 15 or fewer = 100 points, 110 or more = 0, directly proportional in between. | 12 p |
| Budgeting apps Free trial | Length of the free trial period in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 10 p |
| Budgeting apps Cancellation and return | Right of cancellation and return promise on the company's own page. | Cancellation at any time and full refund within the deadline = 100, cancellation at any time without a refund promise = 50. | 8 p |
| Live chat and chatbot platforms Free permanent package | Does the company's pricing page have a permanently free package. | Free permanent plan = 100 points, paid trial only = 0. | 18 p |
| Live chat and chatbot platforms Cheapest paid package | Published monthly price of the cheapest paid package in dollars. | 19 $ or less = 100 points, 45 $ or more = 0, directly proportional in between. | 14 p |
| Live chat and chatbot platforms Price predictability | What the price is tied to: workspace, user or usage. | Fixed price per workspace = 100, price per user = 60, usage-based price = 20. | 10 p |
| Live chat and chatbot platforms Length of free trial | Length of the free trial in days. | 14 days or more = 100, 0 days = 0. | 8 p |
| Coworking spaces Monthly price of a workstation | Monthly price of the cheapest published freely chosen workstation, as a figure shown on the page. | 150 € or less = 100 points, 350 € or more = 0, directly proportional in between. | 20 p |
| Coworking spaces Day pass price | Cheapest published price for a single day-pass day (10-visit card divided by the number of visits, if a single day is not priced separately). | 15 € or less = 100 points, 40 € or more = 0, in between directly proportional. | 9 p |
| Coworking spaces Free trial | Length of the free trial on the company's own page. | One week free = 100, one day free = 60, not mentioned = 0. | 8 p |
| Coworking spaces Commitment and termination | Contract commitment or notice period stated on the page. | No commitment = 100, one month's notice period = 60, short period but length not stated = 40, fixed-term = 0. | 8 p |
| Coworking spaces Price is shown before purchase | Is the price of a workstation published on the company's page? | Yes = 100, only in a brochure or calculator = 50, quote request = 0. | 5 p |
| CRM systems Price of the cheapest paid tier | Price in euros per user per month of the cheapest paid CRM tier, using the billing method stated on the page. | €7 or less = 100 points, €30 or more = 0, in between directly proportional. | 24 p |
| CRM systems Permanently free tier | Whether the company offers a permanently free tier or only a trial period. | Permanent free tier = 100, trial period only = 30, neither = 0. | 14 p |
| CRM systems Trial period length | Length of the free trial period in days, as stated on the company's page. | 30 days or more = 100, 0 days = 0, in between directly proportional. | 12 p |
| CrossFit gyms Monthly price | Cheapest published open-ended or 1-month full membership, in euros per period. | 90 € or less = 100 points, 140 € or more = 0, directly proportional in between. | 22 p |
| CrossFit gyms Free trial | Whether the gym's page mentions a free introduction or trial class. | Free introduction or trial lesson = 100, free initial assessment only = 50, not stated = 0. | 14 p |
| CrossFit gyms Single visit | Published single-visit (drop-in) price for a guided class. | 15 € or less = 100 points, 25 € or more = 0, directly proportional in between. | 8 p |
| CrossFit gyms Self-service membership | Cheapest published open-ended or 1-month self-service membership, in euros per period. | 60 € or less = 100 points, 110 € or more = 0, directly proportional in between. | 6 p |
| Data analytics consultants Security certificate | Whether the company has an ISO/IEC 27001 certificate according to its own website. | Certificate granted = 100 points, no certificate = 0. | 22 p |
| Data analytics consultants Quality system certification | Whether the company has an ISO 9001 quality management certificate according to its own website. | Certificate granted = 100 points, no certificate = 0. | 14 p |
| Data analytics consultants AI management system | Whether the company has an ISO/IEC 42001 certificate according to its own website. | Certificate granted = 100 points, no certificate = 0. | 14 p |
| Digital marketing training Published price | Cheapest open marketing training or online course published on the company's own page, in euros excluding VAT. | €150 or less = 100 points, €2,000 or more = 0, in between directly proportional. | 24 p |
| Digital marketing training Cancellation and transfer | Cancellation terms published on the company's own pages. | Cancellation free of charge until a deadline = 60 points, participation can be transferred to a colleague at no cost = 30, terms missing = 0. | 14 p |
| Digital marketing training Free introduction | Whether the company mentions a free webinar or recording on its page. | Free webinar or recording mentioned = 100 points, not found = 0. | 12 p |
| Digital marketing agencies Lowest monthly price | Cheapest monthly price in euros published on the office's own page, excluding advertising budget. | 500 € or less = 100 points, 3,000 € or more = 0, in between directly proportional. | 24 p |
| Digital marketing agencies Price is shown before contact | Whether the office's own page has a price in euros or a price estimate. | Yes, euro amount on the page = 100 points, partly (only a calculator or assessment tool) = 50, no = 0. | 14 p |
| Digital marketing agencies Satisfaction guarantee | Whether the agency states a guarantee and its terms on its page. | Warranty and refund with terms = 100 points, warranty mentioned but terms not stated = 50, no mention = 0. | 8 p |
| Digital marketing agencies Free initial contact | Whether a free meeting, analysis or comparison is offered. | Free meeting or analysis = 100 points, only free enquiries = 50, no mention = 0. | 4 p |
| Document management systems Price is shown before purchase | Is there a public per-user price on the company's own page. | Public price on the page = 100 points, price not published (demo or quote request only) = 0. | 22 p |
| Document management systems Trial without a salesperson | Whether the company itself offers a trial version or a self-guided demo. | Self-service or self-guided demo = 100 points, only a demo request to a salesperson = 0. | 12 p |
| Document management systems Cloud and own server | Whether the company says it offers both cloud and on-premises deployment. | Cloud and on-premise deployment = 100 points, cloud only = 0. | 8 p |
| Document management systems ISO-certified information security | Whether the company mentions ISO-certified information security management on its own page. | ISO certification mentioned = 100 points, not mentioned = 0. | 8 p |
| Drone photography services Starting price for aerial photography | The published from-price for aerial or drone photography, € excluding VAT. Content varies by company, see notes. | €80 or less = 100 points, €350 or more = 0, in between directly proportional. | 24 p |
| Drone photography services Delivery time | Published delivery time from description to finished images, according to the longest stated, in days. | 1 day or less = 100 points, 5 days or more = 0, in between directly proportional. | 14 p |
| Drone photography services Cancellation terms | Published cancellation condition: how late the shoot can be cancelled free of charge. | Free cancellation 48 hours before = 100, 50% fee 24 hours before = 50, terms not published = 0. | 12 p |
| Veterinarians Prices shown before the visit | Is the price list readable on the service's own page? | Prices on the page = 100 points, only partly = 50, not at all = 0. | 22 p |
| Veterinarians Emergency service | On-call coverage according to the service's own information. | 24 h every day = 100, 24 h at some locations = 75, on-call service evenings and weekends = 60, no on-call service = 0. | 16 p |
| Veterinarians Price of remote consultation | Lowest published price of a remote appointment. | 30 € or less = 100 points, 80 € or more = 0, in between directly proportional. | 8 p |
| Veterinarians Clinic or office fee | Weekday clinic or office fee in euros. | 0 € = 100 points, 60 € or more = 0, in between directly proportional. | 4 p |
| Zoos and aquariums Adult's ticket | Regular-price adult day ticket from ticket sales, in euros. | 15 € or less = 100 points, 30 € or more = 0, in between directly proportional. | 20 p |
| Zoos and aquariums Child's ticket | Child's regular-price day ticket from ticket sales, in euros. | €8 or less = 100 points, €22 or more = 0, in between directly proportional. | 12 p |
| Zoos and aquariums Ticket online | Existence of an online shop and the online price relative to the ticket sales price. | Cheaper online = 100, same price online = 60, no online sales = 0. | 10 p |
| Zoos and aquariums Annual pass | Price of an adult annual card or season ticket, in euros. | €40 or less = 100 points, €100 or more = 0, in between directly proportional. | 8 p |
| Electronics repair services Service warranty | Warranty on repair work and spare parts in months (excluding separate battery warranty). | 36 months or more = 100 points, 0 months = 0, directly proportional in between. | 24 p |
| Electronics repair services Repair duration | Typical duration of a screen or battery replacement according to the company's own description. | About an hour = 100, within the same day = 60, within 24 hours = 20. | 14 p |
| Electronics repair services Postal service | Is ordering a service by post available? | Yes = 100, no = 0. | 12 p |
| Electronics chains Return period | Length of the chain's own right of return in days, when the product is unopened. The statutory withdrawal period is 14 days. | 60 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 22 p |
| Electronics chains Return costs | Cost of return for the buyer as stated in the chain's terms. | Free = 100 points, conditionally free (for example only to a store, or the chain reserves the right to charge costs) = 50, buyer pays for the return = 0. | 14 p |
| Electronics chains Chain's own warranty | General consumer warranty in months stated in the chain's own terms. | 36 months or more = 100 points, 12 months = 0, directly proportional in between. If the chain refers only to the manufacturer's warranty, the value is missing. | 14 p |
| Cinemas Basic ticket price | Cheapest published price of a standard adult ticket (2D, no discount, no premium seat). | 11 € or less = 100 points, 16 € or more = 0, directly proportional in between. | 22 p |
| Cinemas Price per visit for a season ticket | Cheapest published multi-visit ticket price divided by the number of tickets. | €10 per ticket or less = 100 points, €14 or more = 0, in between directly proportional. | 11 p |
| Cinemas Cultural benefits online | Where the culture and recreation voucher is accepted as a means of payment. | Online and at the checkout = 100, online only when buying a multi-visit card = 65, only at the checkout = 35. | 8 p |
| Cinemas Price of your own screening is shown | Is a price or price range for a private or booked performance published on the theatre's page. | Price published = 100, only a quote request form = 0. | 9 p |
| Energy certificate services Price of an energy certificate for a detached house | Cheapest published starting price for an energy certificate for a detached or small house, incl. VAT. | €230 or less = 100 points, €650 or more = 0, in between directly proportional. | 22 p |
| Energy certificate services Site visit and registration included in the price | Whether the company states that the site visit and registration are included in the price. | Yes = 100, partly (only VAT or total price is mentioned) = 50, travel is charged separately = 0. | 12 p |
| Energy certificate services Service area | Area for which the certificate of an existing building is prepared. | Whole of Finland = 100, several regions = 60, one area = 30. | 6 p |
| Energy certificate services Order online | Is there an online shop, price calculator or order button? | Online shop or order button = 100, price calculator and quote = 50, contact only = 0. | 5 p |
| Energy certificate services Contract terms published | Whether the order or contract terms are published on the company's website. | Own terms page = 100, reference to general terms = 50, no terms = 0. | 5 p |
| First aid training Price of an emergency first aid course | The cheapest price published on the page for a 4-hour emergency first aid course per participant, in euros as the page shows it. | €65 or less = 100 points, €120 or more = 0, in between directly proportional. | 26 p |
| First aid training Price is shown before purchase | Whether the price of a 4-hour emergency first aid course is published on the organiser's page. | Price on the page = 100 points, quote request only = 0. | 16 p |
| First aid training Online course cancellation | Consumer right of cancellation for online training stated in the organiser's terms. | 14-day right of withdrawal in the terms = 100, purchased online training cannot be cancelled = 0. | 8 p |
| First aid supplies online Cheapest delivery | The price of the cheapest delivery method offered to consumers, usually a parcel locker or pick-up point. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 16 p |
| First aid supplies online Free delivery threshold | The order value above which the cheapest delivery method is free, as the shop states it. | €40 or less = 100 points, €200 or more = 0, proportional in between. | 12 p |
| First aid supplies online Return period | Days the shop gives for returning the product from receipt. | 60 days or more = 100 points, 14 days (statutory minimum) = 0, directly proportional in between. | 14 p |
| First aid supplies online Return costs | Who pays for the consumer's return shipping in a standard return in Finland. | Shop pays = 100 points, consumer pays = 0. | 8 p |
| Ergonomic office chairs Warranty length | Warranty period in years stated by the company in the online shop's terms or product information. | 5 years or more = 100 points, 0 years = 0, in between directly proportional. | 18 p |
| Ergonomic office chairs Free delivery | Order value in euros from which delivery is stated to be free of charge. | 100 € or less = 100 points, 1,000 € or more = 0, directly proportional in between. If free delivery is not stated, no points are given. | 12 p |
| Ergonomic office chairs Right of return | Return period in days according to the online shop's terms. | 30 days or more = 100 points, no right of return = 0, directly proportional in between. | 10 p |
| Ergonomic office chairs Price is shown before purchase | Is the price of an office chair visible on the company's own website. | Price on own page = 100 points, no price on own page = 0. | 6 p |
| Ergonomic office chairs Free trial | Does the company offer free trial use of its products. | Free trial = 100 points, no trial = 0. | 4 p |
| ERP software for SMEs Price is shown before contact | Software price in euros published on the company's own page. | Monthly price published = 100 points, only a work or service price list = 40, no price = 0. | 20 p |
| ERP software for SMEs Starting price per month | The monthly price of the cheapest published package excluding VAT. The packages are not alike, so the figure only shows where the price starts. | €50 or less = 100 points, €700 or more = 0, proportional in between. | 10 p |
| ERP software for SMEs Trial or demo free of charge | Does the company offer a free trial on its own page or only a demo given by a salesperson. | Free trial for self-use = 100, free demo or presentation with a salesperson = 50, neither = 0. | 12 p |
| ERP software for SMEs Contract terms available to view | Whether the company publishes general terms and conditions or a service level agreement on its own page. | General terms and service level agreement published = 100, terms only alongside the price list = 50, no terms = 0. | 8 p |
| Aesthetic surgery Price of breast augmentation | The cheapest published starting price for breast augmentation with implants on aesthetic grounds, VAT 25.5% included where stated. | 5,000 € or less = 100 points, 7,500 € or more = 0, directly proportional in between. | 24 p |
| Aesthetic surgery Follow-up checks included in the price | Whether the price list or price page says that follow-up checks or check-ups are included in the stated price. | Included in the price = 100 points, not stated = 0. | 10 p |
| Aesthetic surgery Consultation price | The cheapest published price in euros for a plastic surgeon's reception or consultation visit. | 0 € = 100 points, 200 € or more = 0, in between directly proportional. | 8 p |
| Aesthetic surgery Splitting the payment | Whether the company's page mentions instalment payment or financing and whether the monthly instalment is shown in euros. | Monthly instalment shown = 100 points, instalment or financing mentioned without an amount = 50, no mention = 0. | 8 p |
| Aesthetic treatments Botox for one area | The cheapest published price for botulinum treatment of one area (for example frown lines or forehead), VAT included. | 200 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 22 p |
| Aesthetic treatments Filler, 1 ml | The cheapest published price for about one millilitre of filler (for example nasolabial folds or cheeks), VAT included. | 320 € or less = 100 points, 450 € or more = 0, directly proportional in between. | 16 p |
| Aesthetic treatments Consultation price | Cheapest published nurse consultation for injection treatment, in euros. | 0 € = 100 points, 100 € or more = 0, in between directly proportional. | 12 p |
| Remote doctor services Doctor chat weekday price | Stated weekday price of a GP chat appointment without Kela reimbursement. | 45 € or less = 100 points, 90 € or more = 0, directly proportional in between. | 20 p |
| Remote doctor services Fees included in the price | Whether the chat price list states that the service fee and Kanta fee are already included in the price. | Included in the price = 100, added separately = 0. | 8 p |
| Remote doctor services Weekend price increase | Highest stated weekend chat price compared with the weekday price, in percent. | 0% = 100 points, 100% or more = 0, in between directly proportional. | 8 p |
| Remote doctor services Prescription renewal price | Cheapest stated price for remote prescription renewal, 1–3 prescriptions, without Kela reimbursement. | 25 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 8 p |
| Remote doctor services Doctor reachable at night | Whether the service states that it is on call around the clock or only at limited hours. | Around the clock = 100, limited hours = 0. | 6 p |
| Remote consultation and telephone answering services Price is shown before contact | Whether the company publishes the price on its own site as monthly packages or only as a unit price. | Monthly packages and prices on the page = 100 points, only unit price (€/min or €/h) = 50, no price at all = 0. | 18 p |
| Remote consultation and telephone answering services Cheapest monthly package | Price of the cheapest published monthly package in euros per month. | €39 or less = 100 points, €600 or more = 0, proportional in between. | 14 p |
| Remote consultation and telephone answering services Free trial | Length of the free trial in days. | 14 days or more = 100 points, 0 days = 0, in between directly proportional. | 10 p |
| Remote consultation and telephone answering services Answers around the clock | Whether the company states on its page that the service answers around the clock. | 24/7 promised on the page = 100 points, no promise = 0. | 8 p |
| Flotation therapy studios Single hang price | Standard price of a single-person float session without packages and discounts. | 55 € or less = 100 points, 80 € or more = 0, in between directly proportional. | 22 p |
| Flotation therapy studios Price with a multi-visit card | Price of the largest published multi-visit card divided by the number of visits. | €40 or less per visit = 100 points, €65 or more = 0, in between directly proportional. | 10 p |
| Flotation therapy studios Monthly price of membership | Price of the cheapest single-float monthly membership. | 40 € per month or less = 100 points, 65 € or more = 0, in between directly proportional. | 8 p |
| Flotation therapy studios Employee benefits as a payment method | How many of these three employee benefit vouchers can be used to pay for relaxation floating. | All three = 100 points, none = 0. | 6 p |
| Flotation therapy studios Student and pensioner price | Cheapest published student or pensioner price per float. | 30 € or less = 100 points, 65 € or more = 0, directly proportional in between. | 4 p |
| Physiotherapy Lowest price per visit | Lowest published price for a visit of about 45 minutes without Kela reimbursement, in euros. | €45 or less = 100 points, €110 or more = 0, proportional in between. | 24 p |
| Physiotherapy Highest price per visit | Highest published price for a visit of about 45 minutes without Kela reimbursement, in euros. | 80 € or less = 100 points, 160 € or more = 0, in between directly proportional. | 14 p |
| Physiotherapy Online appointment booking | Whether the company's own page states that appointments are booked online. | Online = 100 points, by phone or form = 40, not stated = 0. | 12 p |
| Genetic testing Starting price | The price of the cheapest DNA test package shown on the page. Prices are in the page's own currency (€ or USD) and have not been converted. | 30 or fewer = 100 points, 250 or more = 0, directly proportional in between. | 20 p |
| Genetic testing Wait time for results | Waiting time for results stated on the page, in weeks (longest figure stated). | 4 weeks or less = 100, 12 weeks or more = 0. | 8 p |
| Genetic testing Cancellation period | Days from the order within which the money can be refunded before the sample has been sent to the laboratory. | 60 days or more = 100, 0 days (sales are final) = 0. | 10 p |
| Genetic testing Finnish-language website | Is the company's website available in Finnish. | Yes = 100, no = 0. | 6 p |
| Genetic testing Fate of the sample | Is the sample discarded by default or is it kept? | Disposed of by default = 100, buyer chooses storage = 60, not stated = 0. | 6 p |
| Golf courses Guest price at the most expensive time | Green fee for 18 holes for an adult guest player at the most expensive published time (weekend or prime time), in euros. | 60 € or less = 100 points, 130 € or more = 0, directly proportional in between. | 22 p |
| Golf courses Cheapest 18-hole price for a guest | Cheapest published 18-hole green fee for an adult visiting player (usually on a weekday), in euros. Discount cards, student prices and guest-invitation prices are not included. | 60 € or less = 100 points, 110 € or more = 0, directly proportional in between. | 14 p |
| Golf courses Golf cart price for a guest | One-off rental of a golf cart for a guest player for an 18-hole round, in euros. | 30 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 8 p |
| Golf courses Rental e-mails | Price of a full set of rental clubs for a round, in euros. | €20 or less = 100 points, €50 or more = 0, in between directly proportional. | 6 p |
| Golf equipment online Cheapest delivery fee | Cheapest delivery fee stated on the page for postal or pickup point delivery, excluding store pickup. | €7 or less = 100 points, €12 or more = 0, in between directly proportional. | 10 p |
| Golf equipment online Free delivery threshold | Order total from which delivery is free. | 75 € or less = 100 points, 200 € or more = 0, directly proportional in between. | 16 p |
| Golf equipment online Return period | Length of the right of return in days. | 30 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 12 p |
| Golf equipment online Return fee | Free return, fixed return fee or return paid by the customer themselves. | Free return = 100, fixed fee = 50, customer pays the return costs themselves = 0. | 12 p |
| Graphic design software Cheapest paid price | Monthly price of the cheapest paid single-user package with annual billing, in the currency of the price list page. | 2 or fewer = 100 points, 25 or more = 0, in between directly proportional. | 24 p |
| Graphic design software Free use | Whether a permanent free tier is offered or only a time-limited trial. | Permanent free tier = 100, time-limited trial = 60, no free option = 0. | 16 p |
| Graphic design software The programme remains yours | Does the price list include a permanent licence sold as a one-off purchase? | Single purchase possible = 100, subscription only = 0. | 10 p |
| Graphic design agencies Contact person | Contact person for a new customer and their contact details published on the site. | Name, phone and e-mail = 100 points, name and phone = 75, general number and e-mail format = 50, visiting address only = 0. | 22 p |
| Graphic design agencies Customer work visible | Whether the page has named customer cases on their own pages or just a job list. | Customer cases on its own pages = 100 points, only task list with descriptions = 50, nothing = 0. | 18 p |
| Graphic design agencies Service in Finnish | Is the website available in Finnish. | Finnish-language site = 100 points, only part of the content in Finnish = 50, English only = 0. | 10 p |
| Grills and grilling accessories online Return costs | Consumer's return costs according to the shop's own terms. | Free return = 100 points, conditional (shop may require costs) = 40, customer pays = 0. | 18 p |
| Grills and grilling accessories online Delivery costs visible | In what form the delivery costs are published in the terms. | Price list by weight class = 100, free delivery threshold or some of the costs stated = 60, price becomes clear only at checkout = 30. | 14 p |
| Grills and grilling accessories online Delivery time | Upper limit of the store's stated standard delivery time, in working days. | 2 working days or less = 100 points, 10 or more = 0, in between directly proportional. | 10 p |
| Grills and grilling accessories online Payment by invoice | Whether a post-paid invoice or instalment payment is available. | Klarna invoice or instalment payment = 100, advance invoice only = 30. | 8 p |
| Private gynaecology services Price per visit | Cheapest gynaecologist appointment price published on the company's page. | €100 or less = 100 points, €180 or more = 0, in between directly proportional. | 26 p |
| Private gynaecology services Fee added on top of the visit | Fixed service, outpatient clinic or office fee published by the company for a consultation visit. | 0 € (fee included in the price) = 100 points, 40 € or more = 0, in between directly proportional. | 10 p |
| Private gynaecology services Price as a range | Whether both a lower and an upper price have been published for a gynaecologist consultation. | Price range on the page = 100, only a from-price = 40. | 7 p |
| Private gynaecology services Remote appointment | Gynaecologist remote consultation formats that the company states on its pages. | Video and phone or chat = 100, phone only = 60, not stated = 0. | 7 p |
| Wedding photographers Wedding anniversary package price | The cheapest published package that also includes documentary filming at the party. Price in euros including VAT. | 1,200 € or less = 100 points, 2,200 € or more = 0, in between directly proportional. | 24 p |
| Wedding photographers Image delivery time | Delivery time of wedding photos in weeks, longest promised time. | 2 weeks or less = 100, 8 weeks or more = 0, in between directly proportional. | 10 p |
| Wedding photographers Number of images | Stated minimum number of images in the wedding package. | 450 images or more = 100, 200 or fewer = 0, in between directly proportional. | 8 p |
| Wedding photographers Additional hour price | Price in euros of an extra hour of wedding photography. | 125 € or less = 100, 250 € or more = 0, directly proportional in between. | 8 p |
| Wedding dresses and formal dresses Suit price shown | Whether the shop states on its site the price of every suit, a price range, or no price at all. | Price of every suit on the page = 100 points, price range = 50, no price = 0. | 22 p |
| Wedding dresses and formal dresses Price of the first fitting | Price of the cheapest published first fitting session, in euros. | Free of charge = 100 points, €50 or more = 0, in between directly proportional. | 14 p |
| Wedding dresses and formal dresses Suit can be paid in instalments | Whether the shop mentions instalment payment, payment in two instalments or financing on its pages. | Yes = 100 points, no mention = 0. | 8 p |
| Wedding dresses and formal dresses Largest size | Largest size the shop says on its site it can get. | Size 56 or more = 100 points, size 42 or less = 0, in between directly proportional. | 6 p |
| Wedding planning services Price is shown before contact | Is the price of wedding planning published on the company's own page. | Package prices published = 100, hourly rate and sample invoice = 70, no prices = 0. | 22 p |
| Wedding planning services Cheapest package price | Cheapest wedding planning package price published on the page in euros (a from-price is accepted). | €1,000 or less = 100, €4,500 or more = 0, directly proportional in between. | 10 p |
| Wedding planning services Free first meeting | Whether the company states on its website that the first meeting is free of charge. | Free first meeting = 100, not mentioned = 0. | 6 p |
| Wedding planning services Payment and cancellation terms public | Whether the payment schedule and cancellation terms of the wedding service are published on the website. | Both published = 100, condition only for online shop products = 40, not published = 0. | 6 p |
| Wedding planning services Travel costs | Published mileage allowance in euros per kilometre. | €0.40/km or less = 100, €0.80/km or more = 0, proportional in between. | 6 p |
| Wedding videographers Cheapest wedding video package | Price of the cheapest published wedding video package in euros, VAT included. | 1,000 € or less = 100 points, 3,000 € or more = 0, in between directly proportional. | 24 p |
| Wedding videographers Full-day package | Price for a package with about 10 hours of filming or a full day, VAT included. | 1,500 € or less = 100 points, 3,500 € or more = 0, in between directly proportional. | 10 p |
| Wedding videographers Delivery time | Published maximum delivery time from the wedding day in days. | 28 days or less = 100 points, 90 days or more = 0, in between directly proportional. | 8 p |
| Wedding videographers Booking and cancellation | Does the photographer publicly state the booking fee and cancellation charges. | Cancellation fees tabulated by time = 100, only booking fee stated = 40, not stated = 0. | 8 p |
| SEO tools Monthly price | The price of the cheapest published package with a monthly fee, in the currency shown on the page, before taxes. | 40 or fewer = 100 points, 240 or more = 0, directly proportional in between. | 22 p |
| SEO tools Free trial or tier | Whether there is a permanently free tier, a trial without a payment card, or a trial that continues as a paid plan. | Permanent free tier = 100, trial without card = 60, trial that continues as paid = 25, no trial = 0. | 10 p |
| SEO tools Refund | What the company's own terms say about returning a paid order. | Money-back guarantee for a monthly subscription = 100, guarantee only for an annual subscription = 50, discretionary refund = 30, refund only if the service was not delivered = 10, no refund = 0. | 8 p |
| SEO tools Tracked keywords | Number of tracked keywords stated on the page in the cheapest paid package. | 1,000 or more = 100 points, 0 = 0, directly proportional in between. | 10 p |
| Discount store chains Return period for online purchases | Length of the right of return in days for a product bought from the online shop (without club membership). | 365 days = 100 points, 14 days (statutory right of withdrawal) = 0, in between directly proportional. | 22 p |
| Discount store chains Pick-up from a shop or collection point | Cheapest published delivery or picking fee for a standard parcel that the customer collects. | 0 € = 100 points, 7 € or more = 0, in between directly proportional. | 18 p |
| Discount store chains Home delivery | Cheapest published price for a package delivered to the home or door. | €3 or less = 100 points, €15 or more = 0, in between directly proportional. | 10 p |
| Dental implants Price of one implant | The starting price or estimated price for one implant stated on the company's page. | 2,000 € or less = 100 points, 3,500 € or more = 0, in between directly proportional. | 20 p |
| Dental implants Price shown before the first visit | Does the page show a clear starting price, only an estimate or range, or no figure at all. | Clear from-price = 100, estimate or range = 50, no figure = 0. | 8 p |
| Dental implants Free consultation | Whether the implant consultation or introductory visit is free of charge. | Free for everyone = 100, free only at some locations or in some situations = 50, paid = 0. | 12 p |
| Dental implants Payment period and instalment payment | Interest-free payment period, instalments, or neither. | Interest-free payment period = 100, instalment payment = 60, not mentioned = 0. | 10 p |
| Dentists Price of a dental check-up | List price of a dental check-up without Kela reimbursement, excluding the visit fee. | 60 € or less = 100 points, 100 € or more = 0, directly proportional in between. | 22 p |
| Dentists Visit fee | Dentist visit fee, clinic fee or service fee. | €20 or less = 100 points, €45 or more = 0, in between directly proportional. | 10 p |
| Dentists Payment period and instalment payment | Interest-free payment period, instalments, or neither. | Interest-free payment period = 100, instalment payment = 60, not mentioned = 0. | 8 p |
| Dentists Employment benefits | Number of accepted employee benefits (Epassi, Edenred, Smartum). | All three = 100 points, none = 0. | 5 p |
| Dentists Cancellation period | Hours before the time until which cancellation is still free of charge. | 12 hours or less = 100 points, 48 hours or more = 0, directly proportional in between. | 5 p |
| Teeth whitening High-beam treatment price | Published price of intensive whitening in euros, including VAT. | 250 € or less = 100 points, 450 € or more = 0, in between directly proportional. | 22 p |
| Teeth whitening Price of home whitening | Published starting price of home whitening in euros, including VAT. | €200 or less = 100 points, €450 or more = 0, in between directly proportional. | 10 p |
| Teeth whitening Free whitening assessment | Whether an assessment of suitability for whitening or a consultation is offered free of charge. | Free of charge = 100 points, paid = 0. | 8 p |
| Teeth whitening Payment period and instalment payment | Interest-free payment period, instalments, or neither. | Interest-free payment period = 100, instalment or financing = 60, not mentioned = 0. | 6 p |
| Teeth whitening Cancellation period | Hours before the time until which cancellation is still free of charge. | 12 hours or less = 100 points, 48 hours or more = 0, directly proportional in between. | 4 p |
| Teeth straightening Treatment price shown | Whether the company states on its page the price of orthodontic treatment, only the price of an assessment visit or neither. | Treatment price published = 100 points, only the price of the assessment visit or that it is free of charge = 50, no price = 0. | 22 p |
| Teeth straightening Film options | Number of clear aligner methods named on the page. | 3 or more = 100 points, 1 = 0, directly proportional in between. | 10 p |
| Teeth straightening Payment arrangements | Whether the company mentions an interest-free payment period or payment plan. | Interest-free payment period = 100 points, payment plan = 50, no mention = 0. | 12 p |
| Teeth straightening Campaign benefit now | Benefit in euros stated on the page for braces treatment. | €300 or more = 100 points, €0 = 0, in between directly proportional. | 6 p |
| Hobby car and classic car insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 26 p |
| Hobby car and classic car insurance Driving days for a museum vehicle | Maximum number of driving days per year for a museum vehicle stated by the insurer. | 120 days or more = 100 points, 30 days or less = 0, in between directly proportional. | 14 p |
| Hobby car and classic car insurance Taking out insurance | How vintage vehicle insurance is taken out and which attachments are required. | Online without pictures = 100 points, request for quote = 50, request for quote plus pictures and a historic vehicle statement = 25. | 10 p |
| Gravestone online stores Price of the cheapest stone | Price of the cheapest gravestone priced on the page, €. | €800 or less = 100 points, €2,000 or more = 0, in between directly proportional. | 20 p |
| Gravestone online stores Prices shown on the website | Whether the company publishes stone prices on its own website. | Yes (prices shown with the stones) = 100, partly (only some stones or only on product pages) = 50, no (price only in the quote) = 0. | 14 p |
| Gravestone online stores Payment after installation | When the payment falls due. | Full payment only after installation = 100, half in advance and the rest after installation = 50. | 8 p |
| Gravestone online stores Correction guarantee | Length of the rectification guarantee in years. | 5 years or more = 100, 0 years = 0, in between directly proportional. | 8 p |
| Funeral homes Prices shown in advance | Does the agency publish the prices of service packages or bundles and of products on its own site. | Yes (package or total prices and product prices published) = 100, partly (only some prices published) = 50, no (prices only at the office or in the app) = 0. | 20 p |
| Funeral homes Cheapest coffin | Price of the cheapest coffin priced on the website, €. | 150 € or less = 100 points, 1,000 € or more = 0, directly proportional in between. | 14 p |
| Funeral homes Price of transporting the deceased | Price of transporting the deceased in the capital region stated on the page, €. | 150 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 8 p |
| Funeral homes Instant price estimate online | Whether the price is shown immediately in the planning tool or an estimate comes only after a request for quotation. | Price shown immediately in the tool = 100, estimate only after a request for quote = 0. | 8 p |
| Personal loans Interest margin cap | The highest interest margin above Euribor stated by the bank, in percent. | 8% or less = 100 points, 15% or more = 0, in between directly proportional. | 24 p |
| Personal loans Maximum loan amount | Largest loan amount available to a single applicant, in euros. | €50,000 or more = 100 points, €10,000 or less = 0, in between directly proportional. | 8 p |
| Personal loans Longest loan period | Longest payback period in years. | 12 years or more = 100 points, 3 years or less = 0, in between directly proportional. | 8 p |
| Personal loans Search without being a customer | Whether the bank's page says that a loan can be applied for with another bank's credentials. | Yes = 100 points, only as a bank customer = 0. | 10 p |
| Staff insurance and group insurance No health check | Whether a health statement or health questionnaire is required when taking out group insurance. | Group without a health declaration = 100 points, no declaration only under certain conditions or only for larger groups = 50, declaration always required = 0. | 22 p |
| Staff insurance and group insurance Pre-existing conditions | Are treatment costs of an illness or accident that began before the insurance took effect reimbursed. | Compensated = 100 points, limited or excluded = 0. | 14 p |
| Staff insurance and group insurance Smallest group | Minimum number of insured persons required for group insurance. | 2 people or fewer = 100 points, 5 people or more = 0, in between directly proportional. | 14 p |
| Staffing companies Price formation | Whether the company states on its own page the price components and pricing models, only the price components or just the basis of payment. | Parts and models stated = 100, parts stated = 70, only basis of charge = 30, no mention = 0. No company publishes an hourly rate. | 18 p |
| Staffing companies Exchange or satisfaction guarantee | Whether the company promises on its page to replace the technician, and whether the promise is recorded as a guarantee. | Warranty free of charge = 100, replacement promised = 60, no mention = 0. | 12 p |
| Staffing companies From renting to permanent | Whether the company mentions hiring after the rental period, and whether it has its own service model for it. | Own model (Try&hire) = 100, option mentioned = 60, no mention = 0. | 10 p |
| Staffing companies International professionals | Whether international workforce or recruitment is mentioned in the service description. | Own service or clear mention = 100, no mention = 0. | 10 p |
| Life insurance Maximum age at application | Maximum age at which life insurance can be applied for (years). | 80 years or more = 100 points, 60 years or less = 0, in between directly proportional. | 22 p |
| Life insurance Duration of cover | Age in the year of which the life insurance ends at the latest (years). | 90 years or more = 100 points, 70 years or less = 0, in between directly proportional. | 12 p |
| Life insurance Free increase to compensation | Free increase on top of the chosen compensation amount (percent). | 25% or more = 100 points, 0% = 0, in between directly proportional. | 10 p |
| Life insurance Termination | Can the insurance be cancelled at any time. | Any time = 100 points, restricted = 0. | 6 p |
| Massage services Massage price | Cheapest published price for a 45–60 minute classic massage (euros), excluding multi-visit card, membership or time-limited campaign. | 55 € or less = 100 points, 80 € or more = 0, in between directly proportional. | 24 p |
| Massage services Cancellation period | Hours before the booking until which cancellation is still free of charge. | 6 hours or less = 100 points, 24 hours or more = 0, directly proportional in between. | 14 p |
| Massage services Massage benefits as a means of payment | Number of massage benefits named on the page (ePassi, Edenred, Smartum, Eazybreak). | 4 benefits = 100 points, 0 = 0, in between directly proportional. | 12 p |
| Hi-fi online stores Return period | Consumer's right to return an online purchase, in days. | 30 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 22 p |
| Hi-fi online stores Return costs | Return cost to the consumer stated in the shop's terms and conditions. | Shop pays the return = 100 points, customer pays = 0. | 8 p |
| Hi-fi online stores Free delivery threshold | Order value in euros above which the order is delivered free of charge in Finland. | 100 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 10 p |
| Hi-fi online stores Delivery time | Longest stated delivery time for stock products in days. | 2 days or less = 100 points, 14 days or more = 0, in between directly proportional. | 10 p |
| Ski equipment online Delivery cost | Price in euros of the cheapest publicly stated delivery method. | 5 € or less = 100 points, 20 € or more = 0, in between directly proportional. | 18 p |
| Ski equipment online Free delivery threshold | Order total in euros above which delivery costs are not charged. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 10 p |
| Ski equipment online Return period | Length of the right of return in days from receipt. | 30 days or more = 100 points, 14 days (legal minimum) = 0, in between directly proportional. | 8 p |
| Ski equipment online Refund of delivery costs | Are the original delivery costs refunded on cancellation? | Refunded = 100 points, only when the whole order is returned = 50, not refunded = 0. | 8 p |
| Ski equipment online Order online | Whether the shop has a shopping cart and checkout or only an order form or e-mail. | Online shop with shopping cart = 100 points, order form or e-mail = 50. | 6 p |
| Price comparison services Commission is disclosed | Whether the service states on its own pages that it receives income or payments from stores. | Commission or paid links disclosed on the site = 100 points, not disclosed = 0. | 18 p |
| Price comparison services Company and Business ID | Whether the service operator's name and Business ID are shown on the website. | Company name and Business ID shown = 100 points, company name only = 50, neither = 0. | 11 p |
| Price comparison services Price update interval | Does the service state how often shop prices are updated. | Update interval stated = 100 points, not stated = 0. | 11 p |
| Price comparison services Number of deals | Number of comparable shops stated by the service itself. | 250 shops or more = 100 points, 25 shops or fewer = 0, in between directly proportional. | 10 p |
| Log house builders Price before quote | Whether the company publishes a price list, a general cost estimate or only the principles of how the price is determined. | Price list downloadable = 100 points, general cost estimate in euros on the page = 60, pricing basis described without figures = 30, price estimate only on contact = 20, nothing = 0. | 24 p |
| Log house builders Structural warranty | Whether the company states the length of the structural warranty on its page or mentions the warranty only in general terms. | Warranty length in years on the page = 100, warranty mentioned without length = 50, not mentioned = 0. | 10 p |
| Log house builders Move-in ready delivery | Whether the company offers a move-in-ready build, erection only or just a house package. | Move-in-ready delivery = 100, move-in-ready only in some localities = 70, house package and erection = 40, house package and construction separately = 20, not mentioned = 0. | 10 p |
| Log house builders Free start | Whether the company has a free design session on its page or just a free brochure. | Free planning time = 100, free brochure = 50, not mentioned = 0. | 6 p |
| Lift maintenance and upkeep services Contract content and invoicing | How precisely the company's own pages describe what the service agreement covers and what is charged separately. | Contents and separate invoicing stated = 100, contents or service frequency stated = 60, only customisation mentioned = 30, not stated = 0. | 18 p |
| Lift maintenance and upkeep services Lifts from other manufacturers | Whether the company says on its own pages that it services lifts of all brands. | All brands = 100, only the most common or mostly own brands = 50, not stated = 0. | 12 p |
| Lift maintenance and upkeep services Device status online | Online service or app offered to the customer, remote monitoring or just a fault report form. | Portal and app = 100, remote monitoring = 50, only an online form for fault reports = 25, not stated = 0. | 10 p |
| Lift maintenance and upkeep services On-call service at night and at weekends | Whether the fault service is open around the clock to everyone or only to some contract levels. | 24/7 for everyone = 100, 24/7 only in certain contracts = 50, not stated = 0. | 10 p |
| Hair extensions Price shown before the consultation | Whether the price of extensions is published on the page. | Fixed prices on the page = 100, only an indicative range = 50, price given only in consultation = 0. | 20 p |
| Hair extensions Starting price of an extension | Cheapest extension price published on the page, in euros (hair and labour). | €120 or less = 100 points, €400 or more = 0, in between directly proportional. | 10 p |
| Hair extensions Hourly rate for servicing | Published hourly price for extension maintenance or removal, in euros. | €80/h or less = 100 points, €120/h or more = 0, in between directly proportional. | 8 p |
| Hair extensions Number of extension techniques | Number of permanent extension techniques mentioned on the page (tape, seal, Mago, weft). | 4 techniques = 100, 1 technique = 0, in between directly proportional. | 6 p |
| Hair extensions Cancellation charge | Share of the booked service's price charged for late-cancelled or unused time. | 0% = 100 points, 100% = 0, in between directly proportional. | 6 p |
| Care homes Price is shown before contact | Whether the producer states the price in euros, only the payment principle, or only on request. | Price list in euros online = 100 points, only the payment principle = 40, price only on request = 20. | 22 p |
| Care homes Self-monitoring plan published online | Whether a self-monitoring plan or programme is published on the producer's website, and whether it is unit-specific. | Unit-specific plans online = 100 points, only a company-wide programme = 50, not found = 0. | 14 p |
| Care homes Satisfaction figure published | Whether the producer publishes the result of its own survey as a figure, or only a mention of a single unit or an external listing. | Figure from own survey = 100 points, only a single unit or external listing = 40, no figure = 0. | 14 p |
| Mould and microbe remediation Pricing method stated | Whether the company states on its page the pricing method (contract or hourly work) or the factors affecting the price. | Pricing method named = 100 points, only factors affecting the price listed = 50, not stated = 0. | 18 p |
| Mould and microbe remediation Quality certificate | The company mentions ISO 9001 quality certification on its website. | ISO 9001 mentioned = 100 points, not stated = 0. | 12 p |
| Mould and microbe remediation Non-life insurance authorisation | The company states on its page that it is an authorised damage contractor. | Authorised = 100 points, not stated = 0. | 8 p |
| Mould and microbe remediation Damage on-call service | The company has a 24/7 claims emergency service stated on the page. | 24 h damage emergency service = 100 points, only the maintenance 24 h service = 50, not stated = 0. | 8 p |
| Mould and microbe remediation Maker's qualifications | The page names a personal certificate or an industry qualification. | Personal certificate named = 100 points, industry qualification named = 60, not stated = 0. | 4 p |
| Hotel chains Cancellation without fees | Last free-of-charge cancellation moment according to the general booking terms. | On the arrival day until 18:00 = 100, 24 hours before arrival = 50, no cancellation = 0. | 26 p |
| Hotel chains Breakfast | Whether the chain's pages state that breakfast is included in the room price. | Included in the room price = 100, may be included in the price = 60, extra charge = 30. | 14 p |
| Hotel chains Login | Check-in start time. | At 2 p.m. or earlier = 100, at 6 p.m. or later = 0, in between directly proportional. | 10 p |
| HR software Starting price | Price of the cheapest package stated on the company's page per employee per month (euros or dollars, excluding VAT). | 5 or fewer = 100 points, 25 or more = 0, in between directly proportional. Currencies are not converted. | 24 p |
| HR software Price is shown before purchase | Whether the pricing page has a public price as a figure or only a quote or demo request. | Public price on the page = 100, quote or demo only = 0. | 13 p |
| HR software ISO 27001 security certificate | Whether the company mentions ISO 27001 certification on its own page. | ISO 27001 stated on the page = 100, not stated = 0. | 13 p |
| Service station chains Refuelling benefit | Permanent refuelling benefit in cents per litre, the highest promised on the page. | 5 c/l or more = 100 points, 0 c/l = 0, directly proportional in between. | 22 p |
| Service station chains Charging price | Lowest charging price published on the site, €/kWh, incl. VAT. | €0.25/kWh or less = 100 points, €0.50 or more = 0, in between directly proportional. | 14 p |
| Service station chains Charging price shown before heading to the station | Where the charging price is stated. | On the website by station = 100, on the website as a price range = 75, only in the app = 40, only at the station = 20, no charging price = 0. | 14 p |
| Furniture chains Return period | Length of the right to return an online shop purchase, in days. | 365 days or more = 100 points, 14 days (statutory minimum period) = 0, directly proportional in between. | 20 p |
| Furniture chains Return costs | Return cost to the buyer stated on the chain's own page. | Free return = 100 points, buyer pays for the return = 0. | 8 p |
| Furniture chains Home delivery price | Cheapest published home delivery price for a furniture order (euros). | 0 € = 100 points, 90 € or more = 0, in between directly proportional. | 10 p |
| Furniture chains Hintatakuu | Length of the price guarantee in days. | 60 days or more = 100 points, no price guarantee = 0, in between directly proportional. | 6 p |
| Furniture chains General product warranty | General product warranty in days stated by the chain. | 1,000 days or more = 100 points, 365 days = 0, in between directly proportional. | 6 p |
| Amusement parks Day wristband price | Price of a full-day wristband for an adult or the tallest height class, from the online shop or otherwise bought at the lowest price. | 25 € or less = 100 points, 55 € or more = 0, directly proportional in between. | 24 p |
| Amusement parks Access to the area without a wristband | Price of separate admission for an adult. If there is no separate admission, the cheapest access to the park, i.e. the wristband, is measured. | 0 € = 100 points, 15 € or more = 0, in between directly proportional. | 8 p |
| Amusement parks Season ticket price | Price of the cheapest adult amusement park season pass. | €90 or less = 100 points, €210 or more = 0, in between directly proportional. | 10 p |
| Amusement parks Ticket cancellation and exchange | The park's own condition for cancelling an online-purchased ticket or changing the day. | Right of cancellation = 100, the day can be changed = 60, no exchange or refund = 0. | 8 p |
| Hygiene passport tests Test price | Cheapest price published on the page for a hygiene passport test alone per person, in euros as the page shows it. | 45 € or less = 100 points, 80 € or more = 0, directly proportional in between. | 26 p |
| Hygiene passport tests Free cancellation period | Time in hours before the start of the test by which cancellation must be made to be free of charge. A shorter time is better for the buyer. | 12 hours or less = 100 points, 336 hours (14 days) or more = 0, in between directly proportional. | 16 p |
| Hygiene passport tests Invoicing surcharge | Invoicing surcharge in euros per invoice, when the page states it. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 8 p |
| Skin laser treatments Price for underarms | Price of a single underarm treatment session in the price list, the cheapest published price. | 100 € or less = 100 points, 250 € or more = 0, directly proportional in between. | 20 p |
| Skin laser treatments Price for lower legs | Price in the price list for a single treatment of the lower legs, smallest published size. | 250 € or less = 100 points, 450 € or more = 0, in between directly proportional. | 12 p |
| Skin laser treatments Price includes additional fees | Does the price list state that the price includes the office fee and other mandatory fees. | Price includes everything = 100, office or other fee added to the price = 0. | 8 p |
| Skin laser treatments Charge for a non-cancelled appointment | Charge for a treatment time that is cancelled too late or goes unused. | Only part of the price or a small fixed fee = 100, full treatment price = 0. | 10 p |
| Skincare clinics and facial treatments Cheapest facial treatment | Price of the cheapest published actual facial treatment, in euros. | €70 or less = 100 points, €130 or more = 0, in between directly proportional. | 26 p |
| Skincare clinics and facial treatments HydraFacial Signature | Single-session price of the HydraFacial Signature facial treatment, in euros. | €140 or less = 100 points, €200 or more = 0, in between directly proportional. | 14 p |
| Skincare clinics and facial treatments Late cancellation fee | Percentage of the treatment price that the clinic charges for late cancellation. | 0% = 100 points, 100% = 0, in between directly proportional. | 10 p |
| Private dermatologists Appointment price | Lowest price published by the company for a 30-minute specialist doctor's appointment before Kela reimbursement. | €110 or less = 100 points, €250 or more = 0, in between directly proportional. | 26 p |
| Private dermatologists Fee added on top of the price | Separately charged service or outpatient clinic fee at a reception visit. | 0 € (fee included in the price) = 100 points, 40 € or more = 0, in between directly proportional. | 14 p |
| Private dermatologists Remote appointment | Remote appointment formats the company states on its site. | Video and phone or chat = 100, video only = 80, phone only = 60, not stated = 0. | 10 p |
| Window cleaning services Price is shown before ordering | Is a price or a minimum price published on the page. | Price or minimum price on the page = 100, only a calculator or estimate without a figure = 50, only a quote = 0. | 22 p |
| Window cleaning services Free cancellation | Days or working days before the wash when cancellation is still free of charge. | 1 day = 100 points, 7 days = 0, directly proportional in between. | 10 p |
| Window cleaning services Smallest invoice | Length of the minimum charge in hours for private window cleaning. | 2 hours = 100 points, 4 hours = 0, in between directly proportional. | 8 p |
| Window cleaning services Washing height | Highest stated washing height in metres. | 7 metres or more = 100 points, 3 metres = 0, in between directly proportional. | 10 p |
| Window renovations Window warranty | Longest warranty stated for windows, in years. | 10 years or more = 100 points, 2 years = 0, directly proportional in between. | 22 p |
| Window renovations Price is shown before the quote | Whether the company states the price in euros for a window renovation of a detached house on its pages. | Euro price example for a detached house = 100, only another property type or estimate = 50, no figures = 0. | 14 p |
| Window renovations Installation work warranty | Warranty on the company's own installation work, in years. | 15 years or more = 100 points, 2 years = 0, directly proportional in between. | 14 p |
| Window manufacturers Price is shown before a quote request | Whether the website publishes euro price examples for window renovation of a detached house. | Yes = 100 (euro examples for a detached house), partly = 50 (only a price calculator or a housing company example), no = 0. | 20 p |
| Window manufacturers Window structure warranty | Window structural or product warranty in years. Separate rot-resistance or surface warranties are not counted. | 10 years or more = 100 points, 0 years = 0, in between directly proportional. | 12 p |
| Window manufacturers Insulating glass tightness warranty | Moisture-tightness warranty of the insulating glass unit's cavity, in years. | 10 years or more = 100, 0 years = 0, in between directly proportional. | 9 p |
| Window manufacturers Guarantee that the front door stays straight | Front door straightness guarantee in years. | 15 years or more = 100, 0 years = 0, in between directly proportional. | 9 p |
| Air source heat pumps Length of manufacturer's warranty | Manufacturer's warranty of an air-source heat pump in years, when the company states it on its own page. | 5 years or more = 100 points, 1 year = 0, in between directly proportional. | 20 p |
| Air source heat pumps Price is shown before the quote | Whether the company publishes the price of an air-source heat pump in euros on its own page. | Model-specific price = 100, only an estimate or price range = 50, only Request a quote = 0. | 12 p |
| Air source heat pumps SCOP value published | Whether the product's SCOP figure (e.g. 5.2) is on the company's own page, not just the energy class. | SCOP value shown = 100, not shown = 0. | 10 p |
| Air source heat pumps Extended warranty available | Whether the company states on its own page an additional or extended warranty. | Additional warranty or extended warranty mentioned = 100, not mentioned = 0. | 8 p |
| Air purifiers Device price in euros | Cheapest list price in euros shown on the manufacturer's page, incl. VAT. | €100 or less = 100 points, €450 or more = 0, in between directly proportional. | 20 p |
| Air purifiers Cleaning efficiency per number | Does the product page have a CADR figure (clean air delivery rate). | CADR figure on the page = 100, no figure = 0. | 12 p |
| Air purifiers Room size in square metres | Whether the recommended room size is stated in square metres. | In square metres = 100, only in square feet = 50, not stated = 0. | 10 p |
| Air purifiers Warranty length | Basic warranty length in years. | 3 years or more = 100, 1 year = 0, directly proportional in between. | 8 p |
| Ventilation duct cleaning Price of cleaning a detached house | Cheapest starting or typical price published on the page for cleaning a detached house, incl. VAT. | €300 or less = 100 points, €800 or more = 0, in between directly proportional. | 22 p |
| Ventilation duct cleaning Price is shown before a quote request | Whether the price or price list is on the company's page. | Prices on the page = 100, price only via calculator = 50, no price on the page = 0. | 14 p |
| Ventilation duct cleaning Measurement and adjustment included in the work | The company says that measurement and adjustment are part of the cleaning work. | Included in the cleaning = 100, agreed separately = 50. | 8 p |
| Ventilation duct cleaning Satisfaction guarantee | The company mentions a satisfaction guarantee or fixing of errors on its page. | Warranty mentioned = 100, not mentioned = 0. | 6 p |
| IPTV and cable TV Cheapest TV package | The service's cheapest published monthly price for a TV channel package or TV service, in euros. | €6 a month or less = 100 points, €22 or more = 0, in between directly proportional. | 22 p |
| IPTV and cable TV Price is shown before ordering | Whether the monthly price of the TV package can be read on the company's public pages. | Price on page = 100 points, only partly = 50, not shown = 0. | 12 p |
| IPTV and cable TV Free trial | Length of the free trial period in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 8 p |
| IPTV and cable TV Commitment | Whether the cheapest package has a fixed term. | No fixed term = 100 points, valid until further notice but a fixed-term option also exists = 50. | 8 p |
| Contents removal services Price is shown before the quote | Whether the company states on its site an amount in euros or a range, only price factors, or nothing. | Euro amount or range = 100, only factors affecting the price = 40, no price information = 0. | 22 p |
| Contents removal services Binding quote | Whether the company offers a binding or fixed quote on its website. | Binding or fixed quote = 100, quote or estimate without mention of bindingness = 50, not stated = 0. | 12 p |
| Contents removal services Payment term | Longest payment period promised on the site, in days. | 90 days or more = 100, 0 days = 0, in between directly proportional. | 8 p |
| Contents removal services Value of movable property is refunded | Whether the company states on its pages that the value of the item being sold is deducted from the price. | Yes = 100, no = 0. | 8 p |
| Property management services Property management price shown | Whether the monthly price is published in euros on the company's website. | Published in euros = 100 points, only a calculator or estimate = 50, only a quote request = 0. | 24 p |
| Property management services Housing company certificate | Price of the cheapest certificate ordered for a bank, incl. VAT. | €60 or less = 100 points, €120 or more = 0, in between directly proportional. | 12 p |
| Property management services Meeting hourly rate | Meeting fee on weekdays 8 am–4 pm, per started hour, incl. VAT. | €70/h or less = 100 points, €130/h or more = 0, in between directly proportional. | 8 p |
| Property management services Service for a small company | Whether the company has a separate service for small housing companies. | Separate service for small companies = 100, only bookkeeping separately = 50, not stated = 0. | 6 p |
| IT management services for SMEs Price is shown before contact | Whether the company's page states the price or the pricing basis without a request for a quote. | Price or basis of pricing shown on the page = 100, only part of the pricing shown = 50, only a prompt to get in touch = 0. | 22 p |
| IT management services for SMEs Round-the-clock monitoring or support | Whether 24/7 monitoring or support is part of the service description or a separate add-on service. | 24/7 in the service description = 100, 24/7 only as an add-on service = 50, weekdays only = 0. | 16 p |
| IT management services for SMEs ISO 27001 security certificate | Whether the company states on its own page an ISO/IEC 27001 certificate and whether it covers IT services. | Certificate covers the company's IT services = 100, certificate is for a limited function or subsidiary = 50, not mentioned = 0. | 12 p |
| IT training and certifications Price is shown before purchase | Price published on the course page. | Price on the course page = 100 points, price only on contact = 0. | 22 p |
| IT training and certifications Cancellation price | Cancellation condition of a public course two weeks before the start. | Free cancellation 14 days before = 100, 15% office fee = 60, 50% of the course price = 20. | 14 p |
| IT training and certifications Participant substitution | Free-of-charge change of participant stated in the terms. | Free exchange = 100, not stated = 0. | 8 p |
| IT training and certifications Free content | Free webinar or recording on own page. | Free webinar or recording = 100, not found = 0. | 6 p |
| IT support services Price is shown before contact | Whether the company publishes a euro price on its own website. | Price shown = 100 points, only part of the price = 50, no price = 0. | 24 p |
| IT support services Price per user | Cheapest published monthly price per user, VAT 0%. | 20 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 14 p |
| IT support services Support service hours | Whether 24/7 support or on-call service is offered and whether it is included in the base price. | 24/7 included in the service = 100 points, 24/7 only as an add-on = 50, weekdays only = 0. | 12 p |
| Ice hockey equipment online Free delivery threshold | Order total from which delivery is free. | 100 € or less = 100 points, 250 € or more = 0, directly proportional in between. | 18 p |
| Ice hockey equipment online Delivery cost | The cheapest delivery fee stated on the page for delivery to a home or pick-up point, excluding store pick-up. | 4 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 12 p |
| Ice hockey equipment online Return costs | Free return or paid by the customer. | Free return = 100, customer pays = 0. | 12 p |
| Ice hockey equipment online Delivery time | Delivery or handling time stated by the shop for a stock item, in working days (upper limit). | 2 working days or less = 100 points, 5 working days or more = 0, directly proportional in between. | 8 p |
| Podiatry and foot care Price of a standard foot treatment | Cheapest published price for a standard foot care or podiatry visit of about 45–60 minutes. | 70 € or less = 100 points, 100 € or more = 0, in between directly proportional. | 20 p |
| Podiatry and foot care Short visit price | Cheapest published price for a visit of about 30–45 minutes or for treating a single problem. | 45 € or less = 100 points, 75 € or more = 0, directly proportional in between. | 10 p |
| Podiatry and foot care Late cancellation fee | Percentage of the treatment price charged for a late cancellation. | 50% or less = 100 points, 100% = 0, directly proportional in between. | 8 p |
| Podiatry and foot care Custom insoles | Published total price for the first pair, with examination and handover included. | €180 or less = 100 points, €310 or more = 0, in between directly proportional. | 7 p |
| Podiatry and foot care Wellbeing benefit accepted as payment | The company states on its own site that it accepts ePassi or Edenred. | Accepts = 100 points, does not state = 0. | 5 p |
| Waste management companies Emptying price for the mixed waste bin | Price in euros for emptying one 240-litre mixed waste bin, incl. VAT 25.5%. | €6 or less = 100 points, €14 or more = 0, in between directly proportional. | 28 p |
| Waste management companies Customer service phone hours | Telephone service opening hours in hours per week on weekdays. | 40 hours a week or more = 100 points, 20 hours or less = 0, in between directly proportional. | 14 p |
| Waste management companies Chat in customer service | Does the customer service page have a chat or just a chatbot. | Chat = 100, chatbot only = 50, no chat = 0. | 8 p |
| Wastewater systems Price is shown before purchase | Whether the price of a wastewater treatment plant is published on the manufacturer's own product or online shop page. | Price published = 100 points, price only on request or from a reseller = 0. | 20 p |
| Wastewater systems Price or terms of the maintenance service | Whether the price of a service visit is published (100) or whether a service inspection is said to be free but the follow-up price is missing (50). | Servicing visit price list public = 100, free service inspection with no follow-up charge = 50, not stated = 0. | 12 p |
| Wastewater systems Testing and CE marking | Whether the manufacturer mentions both the CE marking and the EN 12566-3 standard. | CE and EN 12566-3 mentioned = 100, CE marking only = 50, not stated = 0. | 8 p |
| Wastewater systems Device warranty | The treatment plant's equipment warranty in years for the consumer. A separately mentioned tank warranty is stated in the additional information. | 3 years or more = 100 points, 0 years = 0, in between directly proportional. | 10 p |
| Leadership coaching Price is shown before contact | Whether the company's own page has at least one price in euros for coaching. | Euro amount on the page = 100 points, quote request only = 0. | 24 p |
| Leadership coaching Free initial discussion | Whether the company mentions on its page a free discussion or sparring session. | Free consultation mentioned = 100 points, not mentioned = 0. | 12 p |
| Leadership coaching Coach certification | Whether the company names ICF as the qualification of its coaches or training. | ICF named = 100 points, certified coach without naming the organisation = 50, not mentioned = 0. | 8 p |
| Leadership coaching Warranty or right of cancellation | Whether the company promises on its page a guarantee or the right to quit without charge. | Satisfaction guarantee = 100 points, right to stop after the first meeting = 50, not mentioned = 0. | 6 p |
| Yoga studios Price per hour with a 10-visit card | The price of a 10-visit card divided by ten, the normal price without student or pensioner discount. | 11 € or less = 100 points, 20 € or more = 0, directly proportional in between. | 20 p |
| Yoga studios Unlimited monthly card | Price of the cheapest unlimited monthly pass without a 12-month commitment. | 80 € or less = 100 points, 160 € or more = 0, in between directly proportional. | 12 p |
| Yoga studios Price for one hour | Single fee for one group class, regular price. | 15 € or less = 100 points, 30 € or more = 0, in between directly proportional. | 8 p |
| Yoga studios Introductory offer for new customers | Price of the introductory offer for a new customer. | 25 € or less = 100 points, 45 € or more = 0, in between directly proportional. | 5 p |
| Yoga studios Booking cancellation period | How many hours before the start of the lesson cancellation is still free of charge. | 1 hour or less = 100 points, 12 hours or more = 0, in between directly proportional. | 5 p |
| Crowdfunding platforms Minimum amount | Smallest amount in euros with which an investment or contribution can be made. | €1 or less = 100 points, €1,000 or more = 0, in between directly proportional. | 18 p |
| Crowdfunding platforms Platform fee | Listing fee or commission stated on the public page, as a percentage of the amount. | 0% = 100 points, 20% or more = 0, in between directly proportional. | 16 p |
| Crowdfunding platforms Licence and supervision | Whether the platform states its licence or supervising authority on its own pages. | Stated = 100 points, not stated = 0. | 8 p |
| Crowdfunding platforms Risk warning | Does the platform's site mention the risk of losing capital? | Mention found = 100 points, not found = 0. | 8 p |
| Party supplies online Free delivery threshold | Order amount above which postal delivery is free for the consumer. | 50 € or less = 100 points, 90 € or more = 0, directly proportional in between. | 20 p |
| Party supplies online Postal delivery price | The price of the cheapest published paid pick-up point or postal parcel delivery, not in-store collection. | €4.50 or less = 100 points, €8 or more = 0, proportional in between. | 14 p |
| Party supplies online Cost of return | Who pays the postage for the consumer's 14-day return. | Free = 100, fixed fee deducted from the refund = 50, customer pays for the return = 0. | 10 p |
| Party supplies online Delivery time | Upper limit stated on the page from order to delivery, in working days. If the page states only the dispatch time, that is used. | 2 working days or fewer = 100 points, 7 or more = 0, in between directly proportional. | 6 p |
| Event venues Price is shown before the quote | Whether the rental price of the space is published on the company's own page. | Price published = 100, only for some premises or uses = 50, not published = 0. | 22 p |
| Event venues Cancellation terms | Does the company state on its pages the cancellation fees and when they apply. | Cancellation fees and times published = 100, only the booking fee condition published = 50, not published = 0. | 12 p |
| Event venues Own drinks | Whether bringing your own drinks to the venue is allowed. | Allowed = 100, prohibited = 0. | 8 p |
| Event venues Maximum number of guests | Maximum number of party guests stated by the company for its largest party space. | 300 guests or more = 100, 50 or fewer = 0, proportional in between. | 8 p |
| Poster shops online Right of return | Return period in days according to the page's own terms. No right of cancellation = 0. | 90 days or more = 100 points, 0 days = 0, directly proportional in between. | 22 p |
| Poster shops online Delivery cost | Cheapest published delivery fee to Finland, in euros. | 5 € or less = 100 points, 15 € or more = 0, in between directly proportional. | 12 p |
| Poster shops online Delivery time | Upper limit, in days, of the fastest stated delivery option. | 3 days or less = 100 points, 14 days or more = 0, in between directly proportional. | 9 p |
| Poster shops online Free delivery threshold | Order amount above which delivery is free, in euros. | 30 € or less = 100 points, 100 € or more = 0, in between directly proportional. | 7 p |
| Facade renovation contractors Price before quote | Whether the company's page has a price in euros or at least the pricing basis. | Price in euros = 100 points, only pricing criteria = 40, no price information = 0. | 22 p |
| Facade renovation contractors Free assessment | Does the company say the survey or review is free of charge. | Free survey or review = 100, survey offered but free of charge not mentioned = 40, not mentioned = 0. | 10 p |
| Facade renovation contractors Warranty | Does the company state the length of the warranty or only that a warranty exists. | Warranty period stated in years = 100, warranty mentioned but no duration = 50, not mentioned = 0. | 10 p |
| Facade renovation contractors Servicing after renovation | Does the company offer maintenance or upkeep service for facades. | Maintenance or upkeep service offered = 100, not mentioned = 0. | 8 p |
| Mechanical rotators Free quota | Number of free characters per month. | 2 million characters per month = 100 points, 0 characters = 0, in between directly proportional. | 18 p |
| Mechanical rotators Price after the quota | Published price per million translated characters (API). | 10 or fewer = 100 points, 60 or more = 0, in between directly proportional. | 12 p |
| Mechanical rotators Use of texts for training | The service provider's own statement on whether submitted content is used for training. | Not used for training = 100, used by default but can be opted out = 40. | 12 p |
| Mechanical rotators Number of languages | Number of languages stated by the service. | 200 languages or more = 100 points, 50 languages = 0, in between directly proportional. | 8 p |
| Translation agencies Price is shown before the quote | Whether the company publishes prices in euros or only pricing principles. | Prices in euros on the page = 100 points, only pricing criteria = 40, only request for quote = 0. | 22 p |
| Translation agencies Quality standard of translation services | Does the company mention ISO 17100 certification on its own pages? | ISO 17100 certificate mentioned = 100 points, not mentioned = 0. | 20 p |
| Translation agencies Rush surcharge | Whether the company states whether urgency affects the price. | No rush fee = 100 points, urgency affects the price = 30. | 8 p |
| Coffee machines and espresso makers online Delivery fees | How the shop charges for delivery of the device. | Delivery of devices generally free = 100, free when the order threshold is exceeded = 65, fee by weight = 30, fee not clear before checkout = 0. | 20 p |
| Coffee machines and espresso makers online Warranty for private customers | Length in months of the warranty or liability for defects on a device sold for private use. | 24 months or more = 100, 12 months = 0, in between directly proportional. | 14 p |
| Coffee machines and espresso makers online Right of return | Length of the right of return or cancellation in days from delivery. | 30 days or more = 100, 14 days (statutory minimum) = 0, directly proportional in between. | 10 p |
| Coffee machines and espresso makers online Invoice and instalment payment | Invoice and instalment options available to private customers. | Invoice and instalment = 100, invoice only = 50, no invoice and no instalment = 0. | 6 p |
| Café chains Prices are shown online | Are product prices in euros shown on the chain's own website. | Yes, comprehensive price list = 100 points, partly (only some products, lunch or campaigns) = 50, no = 0. | 26 p |
| Café chains Allergens and nutritional values online | Does the chain state allergens or nutritional values by product on its own website. | Yes, both by product = 100 points, partly (only one or only in another language) = 50, no = 0. | 14 p |
| Café chains Loyalty or benefit programme | Does the chain have a working loyalty programme or app through which a member gets offers or rewards. | Working programme = 100 points, no programme or it has been discontinued = 0. | 10 p |
| Coffee roastery shops Condition for free delivery | Condition under which domestic delivery is free. | €30 or two bags of coffee = 100, €49–59 or three bags = 60, €105 only with a discount code = 0. | 22 p |
| Coffee roastery shops Delivery cost | Price of the cheapest published domestic parcel delivery for an order below the free delivery threshold. | 4 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 14 p |
| Coffee roastery shops Coffee return right | Do the terms allow returning coffee unopened? | 14-day right of return for an unopened product = 100, right of return does not apply to coffee = 0. | 8 p |
| Coffee roastery shops Cancelling a continuous subscription | How freely a recurring coffee subscription can be cancelled. | Any time without a notice period = 100, cancellation via account but an already processed order is not cancelled = 60. | 6 p |
| Well drilling Price is shown before the quote | Whether the drilling or well price is stated in euros on the company's own page. | Euro amounts published = 100, only price structure without euros = 50, only a request for quote = 0. | 20 p |
| Well drilling Free visit or assessment | Does the company say that a site visit or price estimate is free of charge? | Free of charge stated directly = 100, visit included in the purchase but free of charge not stated = 50. | 10 p |
| Well drilling Financing | Whether the company's page has a financing section stating the amounts and terms. | Financing page with amounts and terms = 100, financing only mentioned = 50, no financing = 0. | 8 p |
| Well drilling Well maintenance | Does the company offer well servicing or repair? | Well maintenance or repair offered = 100, only heat pump maintenance = 50. | 6 p |
| Well drilling Operating hours | Years since the company says it started or states the length of its experience. | 40 years or more = 100, 5 years or less = 0, directly proportional in between. | 6 p |
| Well water testing Price of microbiological testing | Price in euros, including VAT and excluding delivery costs, of a microbiological test of well water (coliform bacteria, E. coli, enterococci). | 80 € or less = 100 points, 135 € or more = 0, directly proportional in between. | 22 p |
| Well water testing Price of a usability study | Price in euros, VAT included, of the cheapest basic usability package for a ring well or a well in general. | 200 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 12 p |
| Well water testing Sample bottle delivery costs | Additional fee in euros charged for posting sampling equipment when the bottles are ordered to the home. | 0 € = 100 points, 40 € or more = 0, directly proportional in between. | 10 p |
| Well water testing Time to results | Result turnaround time stated by the laboratory, in days (longest stated time). | 3 days or less = 100 points, 21 days or more = 0, in between directly proportional. | 6 p |
| Fishing trips Trip price | Cheapest published starting price in euros per person. | 100 € or less = 100 points, 250 € or more = 0, directly proportional in between. | 26 p |
| Fishing trips Price is shown before contact | Is the trip price published on the company's own page? | Price of the trip on the page = 100, only a starting price = 50, no price = 0. | 10 p |
| Fishing trips Free cancellation | How many days before the trip the booking can be cancelled in full free of charge. | 1 day = 100 points, 45 days or more = 0, in between directly proportional. | 14 p |
| Fishing tackle shops Cheapest delivery | Price of the cheapest standard pickup point or postal parcel on the terms page. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 18 p |
| Fishing tackle shops Free delivery threshold | Purchase amount above which the order is delivered without delivery costs. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 12 p |
| Fishing tackle shops Return costs | Responsibility for return costs in a standard cancellation as stated on the terms page. | Shop pays the return = 100 points, customer pays = 0. | 10 p |
| Fishing tackle shops Return period | Length of the return or cancellation right in days promised on the terms page. | 30 days or more = 100 points, 14 days (legal minimum period) = 0, in between directly proportional. | 10 p |
| Fleet management and GPS tracking services Price is shown before purchase | Whether the price in euros of the tracking or service is on the company's own page. | Price in euros on the page = 100, only a from-price or a price estimate in a form = 50, only a request for quotation or contact = 0. | 20 p |
| Fleet management and GPS tracking services Monthly price of tracking | The lowest published monthly price for one tracked vehicle, in euros per month, with or without VAT as stated on the page. | 5 € per month or less = 100 points, 15 € or more = 0, directly proportional in between. | 14 p |
| Fleet management and GPS tracking services Free trial | Length of the free trial period in days. | 30 days or more = 100, 0 days = 0, in between directly proportional. | 10 p |
| Fleet management and GPS tracking services Electronic driving log | Whether the company states on its own page that the service includes an electronic driver's logbook. | Includes a driving log = 100, not mentioned = 0. | 6 p |
| Camera shops online Return period | Right of return for an online purchase in days for the consumer. The statutory cancellation period is 14 days. | 30 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 22 p |
| Camera shops online Return costs | Return cost to the consumer stated in the shop's terms and conditions. | Free = 100 points, mostly free or conditional = 50, customer pays the return or a shop handling fee = 0. | 10 p |
| Camera shops online Warranty for a used device | Warranty for a used device, in months, stated in the shop's terms. If the shop does not sell used items, the minimum warranty given for all products is used. | 12 months = 100 points, 1 month or less = 0, in between directly proportional. | 10 p |
| Camera shops online Postage | Delivery cost of the cheapest package in euros, when the price is stated in the terms. | €4 or less = 100 points, €13 or more = 0, in between directly proportional. If the price appears only at checkout, it is left not measured. | 8 p |
| Hairdressing supplies online Delivery cost | The price of the cheapest published delivery method for an order below the free delivery threshold. | 5 € or less = 100 points, 15 € or more = 0, in between directly proportional. | 18 p |
| Hairdressing supplies online Free delivery threshold | Order value from which the delivery fee is not charged. | 50 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 10 p |
| Hairdressing supplies online Right of return | Right of return promised in the shop's terms. | 14 days = 100, 7 days = 50, no automatic right of return = 0. | 12 p |
| Hairdressing supplies online Delivery time | The longest figure in the delivery time stated by the shop, in days. | 2 days or less = 100 points, 7 days or more = 0, in between directly proportional. | 6 p |
| Hairdressing supplies online Invoice payment period | Invoice payment time in days stated in the shop's terms. | 45 days or more = 100 points, 0 days = 0, in between directly proportional. | 4 p |
| Martial arts supplies online Cheapest delivery fee | Cheapest delivery fee stated on the page for postal or pickup point delivery, excluding store pickup. | €7 or less = 100 points, €12 or more = 0, in between directly proportional. | 10 p |
| Martial arts supplies online Free delivery threshold | Order total from which delivery is free. | 75 € or less = 100 points, 200 € or more = 0, directly proportional in between. | 16 p |
| Martial arts supplies online Return period | Length of the right of return in days. | 30 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 12 p |
| Martial arts supplies online Return fee | Free return, fixed return fee or return paid by the customer themselves. | Free return = 100, fixed fee = 50, customer pays the return costs themselves = 0. | 12 p |
| Fabric stores online Delivery cost | Price of the cheapest domestic delivery method in euros. | 6 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 20 p |
| Fabric stores online Free delivery threshold | Order amount in euros above which the order is delivered without delivery costs. | 80 € or less = 100 points, 200 € or more = 0, directly proportional in between. A limit that is not stated gets 0. | 10 p |
| Fabric stores online Right to return fabric | Length of the right of return in days according to the terms. | 30 days or more = 100 points, no right of return = 0, directly proportional in between. | 10 p |
| Fabric stores online Delivery time | Longest time from order to dispatch stated in the terms, in days. | 3 days or less = 100 points, 10 days or more = 0, directly proportional in between. | 10 p |
| Cardiology services Appointment price | Lowest published price for a 30-minute specialist appointment before Kela reimbursement. | 120 € or less = 100 points, 200 € or more = 0, directly proportional in between. | 24 p |
| Cardiology services Price shown before booking | Whether the company's cardiology page or price list gives the price of an appointment. | Yes (price or how the price is determined on the page) = 100 points, partly (price estimate only at booking) = 50, no = 0. | 12 p |
| Cardiology services Remote appointment | Whether the company offers remote consultations with a cardiologist or specialist doctor. | Yes = 100 points, no = 0. | 6 p |
| Cardiology services Stress test | Whether the company mentions a stress test or stress ECG in connection with the cardiologist service. | Yes = 100 points, no = 0. | 8 p |
| Karting tracks Single trip price | The cheapest published price in euros of an adult's single ride. The ride length of 8–10 minutes is stated in the note. | 14 € or less = 100 points, 25 € or more = 0, directly proportional in between. | 22 p |
| Karting tracks Length limit | Minimum height in centimetres required to ride alone (children's car or adults' car). | 120 cm or less = 100 points, 145 cm or more = 0, in between directly proportional. | 8 p |
| Karting tracks Advance booking of a single ride | Can a single drive be booked before arriving. | Yes = 100, with conditions (for example only for a group) = 50, no (first come, first served) = 0. | 8 p |
| Karting tracks Opening hours | Published opening hours per week in a normal week. | 60 hours a week or more = 100 points, 15 hours or less = 0, in between directly proportional. | 6 p |
| Karting tracks Sports benefits as a payment | Whether the company states on its pages that the exercise benefit can be used as payment, and whether it names the benefits. | Names the benefits = 100, mentions exercise benefits in general = 50, not mentioned = 0. | 6 p |
| Point-of-sale systems Price is shown before purchase | Is the price published on the company's website? | Prices published = 100 points, only some prices published = 50, no prices = 0. | 20 p |
| Point-of-sale systems Cheapest monthly price | The cheapest published monthly price figure as such (does not necessarily include devices). | 19 or fewer = 100 points, 100 or more = 0, directly proportional in between. | 14 p |
| Point-of-sale systems Contract commitment | Shortest published contract period. | No fixed term = 100, 24 months = 40, 36 months = 0. | 10 p |
| Point-of-sale systems Trial before purchase | Is it possible to try the system yourself. | Free trial = 100, only a demo presented by the seller = 40, not mentioned = 0. | 6 p |
| Roof renovations Price in advance | Whether the page has a price estimate in euros, a price calculator or only pricing bases. | Price estimate in euros = 100, price calculator = 50, pricing criteria only = 40, no prices = 0. | 20 p |
| Roof renovations Warranty on work | Length of the work or installation warranty in years. | 10 years or more = 100, 0 years = 0, in between directly proportional. | 12 p |
| Roof renovations Free condition inspection | Is a condition inspection or valuation visit stated to be free of charge. | Free of charge = 100, offered but being free of charge is not mentioned = 40, not mentioned = 0. | 10 p |
| Roof renovations Financing | Mention of financing and interest-free payment time. | Interest-free payment period mentioned = 100, financing offered = 60, not mentioned = 0. | 8 p |
| Long-distance bus companies Free baggage | Whether the company states on its own site the free baggage allowance and its size or weight. | Quantity and size or weight stated = 100 points, varies by carrier and no figure given = 40, not stated = 0. | 22 p |
| Long-distance bus companies Discount groups | Whether the company names discount groups and states the size of the discount. | Groups and percentage stated = 100 points, groups stated but not the percentage = 60, no discounts = 0. | 14 p |
| Long-distance bus companies Ticket cancellation | Whether the company states in its terms if a purchased ticket can be cancelled and by when. | Cancellation possible and deadline stated = 100 points, only in cases of error or for a justified reason = 40, no cancellation = 0. | 14 p |
| Online beauty shops Free delivery threshold | Smallest order value in euros from which some delivery method is free. | 29 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 18 p |
| Online beauty shops Delivery time | Longest delivery time stated by the company, in working days. | 3 working days or less = 100 points, 7 working days or more = 0, directly proportional in between. | 10 p |
| Online beauty shops Return period | Length of the right of return stated by the company, in days. | 30 days or more = 100 points, 14 days = 0, in between directly proportional. | 10 p |
| Online beauty shops Return costs | Whether the company or the customer pays for the return shipping. | Company pays = 100, free in store only = 50, customer pays = 0. | 12 p |
| Bowling alleys Track price | Cheapest adult lane hour price published in the price list, euros per lane. | 19 € or less = 100 points, 35 € or more = 0, directly proportional in between. | 22 p |
| Bowling alleys Shoe rental | Shoe rental in euros per visit. | €2 or less = 100 points, €3 or more = 0, in between directly proportional. | 6 p |
| Bowling alleys Glow bowling price | Cheapest published lane price for glow bowling, in euros per lane and hour. | 26 € or less = 100 points, 42 € or more = 0, directly proportional in between. | 8 p |
| Bowling alleys Booking cancellation | How late a small booking can be cancelled without charges. | Still 2 hours before = 100, 24 hours before = 60, 48 hours before = 30. | 8 p |
| Bowling alleys Acceptance of sports and fitness vouchers | How many of the four most common benefits (Smartum, Edenred or Virike, Tyky, ePassi) are accepted. | 4 approved = 100 points, 0 = 0, in between directly proportional. | 6 p |
| Kitchen furniture manufacturers Warranty for moving parts | Warranty on hinges, drawer units and other moving parts, in years. | 30 years or more = 100 points, 0 years = 0, in between directly proportional. | 24 p |
| Kitchen furniture manufacturers Actual annual percentage rate of financing | Effective annual interest rate stated by the company in the financing example. | 5% or less = 100 points, 20% or more = 0, in between directly proportional. | 14 p |
| Kitchen furniture manufacturers Price shown before the designer | Price calculator or price examples on the website. | Price calculator = 100, price examples = 60, price not shown = 0. | 12 p |
| Kitchen renovations Furniture warranty | Longest warranty stated for kitchen cabinets, in years. | 35 years or more = 100 points, 2 years = 0, directly proportional in between. | 22 p |
| Kitchen renovations Price is shown before the quote | Whether the company states the price in euros or a price example for a kitchen on its pages. | Kitchen price or price example in euros = 100, only a discount or estimate = 50, no figures = 0. | 16 p |
| Kitchen renovations Interest-free payment period | Length of the interest-free payment period of the financing in months. | 12 months or more = 100 points, 0 months = 0, in between directly proportional. | 12 p |
| Watch repair and servicing Battery replacement price | Lowest published price for a wristwatch battery replacement. | 10 € or less = 100 points, 30 € or more = 0, in between directly proportional. | 18 p |
| Watch repair and servicing Service prices shown before the visit | Whether the watch servicing price list is public. | Mechanical service price published = 100, only prices for small jobs = 50, no prices = 0. | 12 p |
| Watch repair and servicing Free servicing estimate | Whether a service estimate is charged for. | Free estimate = 100, estimate charged (credited in the repair) = 50, charge without credit = 0. | 8 p |
| Watch repair and servicing Authorised service marks | Number of brands named by the shop for which authorised or warranty service is handled. | 15 characters or more = 100 points, 0 characters = 0, in between directly proportional. | 6 p |
| Watch repair and servicing Servicing from further away | Postage, courier or collection from home. | By post or courier = 100, home pick-up = 60, only on site = 0. | 6 p |
| Online shoe shops Delivery cost | Cost of the cheapest domestic delivery method for a €50 order, when delivery does not require the company's own shop. | 0 € = 100 points, 8 € or more = 0, directly proportional in between. | 20 p |
| Online shoe shops Return price | Whether the consumer is charged a fee for a regular return. | Free = 100, partly free = 50, customer pays = 0. | 14 p |
| Online shoe shops Return period | Return period stated by the shop from receipt of the order. | Over 30 days = 100, 30 days = 50, 14 days (legal minimum) = 0. | 10 p |
| Online shoe shops Delivery cost shown before checkout | Whether the shop publishes delivery costs on its terms pages or in the shopping cart before checkout. | Visible = 100, only at checkout = 0. | 6 p |
| Summer festivals Price of a three-day ticket | Price of the cheapest published three-day pass in euros, excluding VIP tickets. | 150 € or less = 100 points, 350 € or more = 0, directly proportional in between. | 24 p |
| Summer festivals Age limit | The festival's age limit and whether a minor may enter the area. | For all ages = 100, restricted for minors (for example, family Sunday only) = 40, 18+ = 0. | 16 p |
| Summer festivals Culture benefit as a payment method | Whether the festival's own website mentions the culture benefit. | Yes = 100, no = 0. | 10 p |
| Sustainable fashion online stores Return period | Return period in days from receipt of the order. | 30 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 20 p |
| Sustainable fashion online stores Return price | The cost in euros of a parcel returned from Finland by post is either deducted from the refund or paid separately. | 0 € = 100 points, 7 € or more = 0, in between directly proportional. | 16 p |
| Sustainable fashion online stores Free delivery threshold | Order amount in euros above which an order is delivered to Finland without delivery costs. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 14 p |
| Language learning apps Free use | Does the service have a permanently free basic tier or only a trial. | Permanently free basic tier = 100 points, only free trial or trial hours = 50, neither = 0. | 16 p |
| Language learning apps Money back | Right of return promised in the service terms. | 30-day money-back guarantee = 100 points, 14-day right of cancellation = 60, no returns = 0. | 20 p |
| Language learning apps Order cancellation | Can the customer cancel the order themselves from their own account at any time. | Cancellation from your own account at any time = 100 points, cancellation only in the shop where the order was made = 50. | 14 p |
| Language schools and language studies Price is shown before purchase | Does the school's website list the price of a course or lesson in euros. | Price shown on the page = 100 points, price for only some services = 50, quote request only = 0. | 22 p |
| Language schools and language studies Free language test | Does the school offer a free language test on its website. | Free language test on the page = 100, not mentioned = 0. | 10 p |
| Language schools and language studies Language selection | How many different languages the school names as taught on its pages. | 12 languages or more = 100 points, 2 languages or fewer = 0, in between directly proportional. | 10 p |
| Language schools and language studies Studying online | Whether the school tells about online or distance teaching. | Online or remote teaching mentioned = 100, not mentioned = 0. | 8 p |
| Property maintenance companies On-call service at night and at weekends | Whether the company states on its own pages that it offers 24/7 on-call duty or customer service. | 24/7 mentioned = 100 points, on-call duty mentioned but numbers only per maintenance unit = 50, not found = 0. | 24 p |
| Property maintenance companies Resident's online services | How many different resident form types the company lists on its pages: maintenance or fault report, move notification, meter reading, name change, feedback. A quote request is not counted. | 4 or more form types = 100 points, 1 = 0, in between directly proportional. | 16 p |
| Property maintenance companies External quality verification | Whether the company names on its pages the ISO standards its operations are certified to. | ISO standards named = 100 points, certification mentioned but standard not named = 40, not found = 0. | 10 p |
| Property energy audits Price is shown before the quote | Is the price published on the company's own website? | Price published = 100 points, only request for quotation = 0. | 20 p |
| Property energy audits Qualified responsible person | Whether the company's page mentions a responsible person approved by the Energy Authority. | Energy Authority mentioned = 100, general mention of competence = 50, no mention = 0. | 14 p |
| Property energy audits Inspection support | Description of the support option on the company's page. | Support level stated = 100, support mentioned = 50, no mention = 0. | 10 p |
| Property energy audits Delivery time | Delivery time published in weeks. | Delivery time published = 100, not published = 0. | 6 p |
| Estate agents Brokerage fee % | Lowest published brokerage fee percentage for a sales assignment, incl. VAT. | 2.5% or less = 100 points, 5.5% or more = 0, in between directly proportional. | 24 p |
| Estate agents Minimum fee | Cheapest published minimum fee in euros, incl. VAT. | 3,500 € or less = 100 points, 7,000 € or more = 0, in between directly proportional. | 10 p |
| Estate agents Price is shown before contact | Whether the company publishes the brokerage fee on its nationwide page. | Yes = 100, partly (local pages only) = 50, no = 0. | 10 p |
| Estate agents Free assessment visit | Whether a price estimate or assessment visit is free of charge for someone considering selling. | Free = 100, conditional = 50, paid = 0. | 6 p |
| Climbing centres Adult single fare | Adult's normal-price single admission in the price list, excluding rental equipment and without weekday or morning discount. | 10 € or less = 100 points, 18 € or more = 0, directly proportional in between. | 20 p |
| Climbing centres 10-visit card price | Price of an adult standard-rate 10-visit card without rental equipment. | €90 or less = 100 points, €150 or more = 0, in between directly proportional. | 12 p |
| Climbing centres Shoe rental | Climbing shoe rental per visit. | 2 € or less = 100 points, 6 € or more = 0, in between directly proportional. | 6 p |
| Climbing centres Exercise benefits as a payment method | How many exercise benefits (ePassi, Smartum, Edenred, TYKY voucher) the company names as a payment method on its own page. | 4 benefits = 100 points, 0 = 0. | 6 p |
| Climbing centres Three-visit package for first-timers | Price of the first-time three-visit package published in the price list, including rental equipment. | 25 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 6 p |
| Racing driver training Cheapest driving ticket with own car | The cheapest published driving ticket or track fee for your own vehicle, in euros. Driving time varies by track and is given in the note. | €30 or less = 100 points, €150 or more = 0, in between directly proportional. | 22 p |
| Racing driver training Hourly price for a private session | Cheapest published weekday private session, in euros per hour. | 100 €/h or less = 100 points, 250 €/h or more = 0, in between directly proportional. | 14 p |
| Racing driver training Cancellation terms | The company's own page cancellation policy. | Transfer to another day or refund = 100, refund only before the due date = 50, no refund = 0. | 14 p |
| Online bookshops Free delivery threshold | The order value in euros from which delivery to a pick-up point or home is free for a private customer. | 30 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 22 p |
| Online bookshops Cheapest delivery fee | Price of the cheapest paid domestic delivery method, excluding the collect-from-store option. | 3 € or less = 100 points, 8 € or more = 0, in between directly proportional. | 10 p |
| Online bookshops Length of right of return | Online shop's right of return or cancellation in days from receipt of the goods. | 30 days or more = 100 points, 14 days (legal minimum) = 0, in between directly proportional. | 10 p |
| Online bookshops Return costs | Does the shop charge the consumer costs for returns? | Free returns = 100 points, paid returns = 0. | 8 p |
| Accounting software Price is shown before purchase | Does the company publish the price of the software in euros on its own page. | Yes = 100, via an accounting firm or seller = 0. | 16 p |
| Accounting software Cheapest package | Monthly price, excluding VAT, of the cheapest published package suitable for business use. | 0 € = 100 points, 30 € or more = 0, in between directly proportional. | 14 p |
| Accounting software Free trial | Length of the free trial or free first month in days. | 30 days or more = 100, 0 days = 0. | 6 p |
| Accounting software Customer support | Support channels that the company's page promises the customer. | Phone and message = 100, only message or support request = 60, phone paid = 40, support only for the accounting firm = 20. | 14 p |
| Chiropractic services Price per treatment session | Cheapest published price of a single follow-up treatment session (euros), without a treatment series or discount card. | €70 or less = 100 points, €110 or more = 0, in between directly proportional. | 24 p |
| Chiropractic services Price of first visit | Separately published price of a first visit or consultation (euros). | €85 or less = 100 points, €140 or more = 0, in between directly proportional. | 8 p |
| Chiropractic services Cancellation period | Hours before the booked time when cancellation is still free of charge. | 6 hours or less = 100 points, 24 hours or more = 0, directly proportional in between. | 10 p |
| Chiropractic services Wellbeing benefit as a payment method | Number of wellbeing benefits named on the page (ePassi, Smartum). | 2 benefits = 100 points, 0 = 0, 1 = 50. | 8 p |
| Self-service flea markets Weekly table rental | Price of the cheapest published table spot for seven sales days, in euros. | 15 € or less = 100 points, 40 € or more = 0, in between directly proportional. | 22 p |
| Self-service flea markets Sales commission | Commission as a percentage of sales at the cheapest table space. | 0% = 100 points, 20% or more = 0, in between directly proportional. | 10 p |
| Self-service flea markets Shortest rental period | Shortest published rental period in days. | 1 day = 100 points, 7 days or more = 0, in between directly proportional. | 10 p |
| Self-service flea markets Buyer's right of return | Does the flea market state the buyer's right of return on its pages. | Right of return = 100 points, no right of return = 0. | 8 p |
| Cat boarding facilities Price per day of care | Cheapest weekday rate per day for one cat, when food and litter are included in the price. | 15 € or less = 100 points, 50 € or more = 0, directly proportional in between. | 26 p |
| Cat boarding facilities Holiday for two cats | Total daily price for two cats from the same family, in the same room, with food and litter included in the price. | 30 € or less = 100 points, 80 € or more = 0, in between directly proportional. | 12 p |
| Cat boarding facilities Cancellation period | How many days before the start of treatment the booking can be cancelled free of charge. | 1 day or fewer = 100 points, 14 days or more = 0, in between directly proportional. | 12 p |
| Building materials online Right of return | Consumer's right of return or cancellation in days. | 30 days or more = 100 points, 14 days (legal minimum) = 0, in between directly proportional. | 22 p |
| Building materials online Pick-up from store | Fee for click-and-collect of an online order in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 16 p |
| Building materials online Payment by invoice | Whether the online shop charges an invoice, instalment or account fee. | Yes = 100 points, no = 0. | 12 p |
| Home security systems Monthly price | Cheapest published monthly price when alarm centre monitoring is included in the price. | 20 € or less = 100 points, 65 € or more = 0, directly proportional in between. | 20 p |
| Home security systems Start-up cost | Published start-up fee or starter package price. | €0 = 100 points, €400 or more = 0, in between directly proportional. | 10 p |
| Home security systems Price is shown before purchase | Is the monthly price published on the company's own page. | Yes = 100, partly = 50, no = 0. | 6 p |
| Home security systems Guard visits | Is a call-out charged separately. | Included in the price = 100, paid per visit = 40. | 8 p |
| Home security systems Installation | Whether the company installs the devices and whether installation is included in the price. | Installation included in the price = 100, paid or optional installation = 50, customer installs it themselves = 0. | 6 p |
| Smart home devices Right of return | The right of return in days at the company's own online shop or store. The statutory withdrawal period is 14 days. | 365 days or more = 100 points, 14 days = 0, in between directly proportional. | 20 p |
| Smart home devices Warranty length | Manufacturer's warranty in months stated by the company, the most cautious value in the product group. | 36 months or more = 100 points, 12 months = 0, directly proportional in between. | 18 p |
| Smart home devices Finnish-language website | The company's own website for Finland. | In Finnish = 100 points, only partly in Finnish = 50, only in English = 0. | 12 p |
| Smart home automation systems Open standard | The company states on its website that the solution is based on the open KNX or Matter standard. | Open standard mentioned = 100 points, not mentioned = 0. | 20 p |
| Smart home automation systems Installation and reseller | Whether the company has its own installation service or dealer locator, or refers customers to partners. | Own installation or retailer search by postcode = 100, installation through partners = 60, not mentioned = 0. | 14 p |
| Smart home automation systems What the system covers | How many of the three (lighting, heating, security) the company mentions on its site. | All three = 100, two = 60, one = 30. | 9 p |
| Smart home automation systems Direct contact | The page has both a phone number and an e-mail address. | Phone and e-mail = 100, form only = 50, no contact details = 0. | 7 p |
| Home appliances online Return period | The right of return in days that the shop offers to all customers. The statutory withdrawal period is 14 days. | 60 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 22 p |
| Home appliances online Return costs | Cost of return for the buyer as stated in the shop's terms. | Free = 100 points, conditionally free (for example free to a store, but collecting a large product costs money) = 50, buyer pays for the return = 0. | 14 p |
| Home appliances online Installation and removal of the old appliance | Additional services for household appliance delivery stated on the shop's own pages. | Both installation and removal of the old appliance = 100 points, only one = 50, neither = 0. | 14 p |
| Home appliance repair Price is shown before ordering | Is the labour price list published on the company's website? | Price list on the page or downloadable = 100 points, only some prices = 50, no prices = 0. | 22 p |
| Home appliance repair Tukes-registered service company | The company states that it is a service company approved or registered by Tukes (the Safety Technology Authority). | States it = 100 points, does not state it = 0. | 12 p |
| Home appliance repair Cancellation terms stated | The cancellation period and any fee are stated on the website. | Terms stated = 100 points, not stated = 0. | 8 p |
| Home appliance repair Service hours per week | Stated opening or service hours in hours per week, excluding on-call duty. | 50 hours a week or more = 100 points, 30 hours or less = 0. | 8 p |
| Dog boarding facilities Hotel day price | Cheapest published price of a dog hotel day, weekday, first dog. | €40 or less = 100 points, €100 or more = 0, in between directly proportional. | 26 p |
| Dog boarding facilities Daycare price | Price of a single day of full-day dog care without a multi-visit card. | 25 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 14 p |
| Dog boarding facilities Cancellation period | How many days before the start of treatment a hotel booking can be cancelled free of charge. | 1 day or fewer = 100 points, 28 days or more = 0, in between directly proportional. | 10 p |
| Dog schools Cancellation terms | What share of the course fee is refunded and when. | Full refund a week before = 100, refund 10 days before with a handling fee = 75, full refund only 30 days before = 60, 50% refund two weeks before = 50, refund only against a certificate = 25, no right of refund = 0. | 20 p |
| Dog schools Price of a private lesson | Published price of a single private lesson or one hour of private tuition in euros. | €40 or less = 100 points, €120 or more = 0, proportional in between. | 12 p |
| Dog schools Compensation for absence | Whether a missed course session can be made up, and whether a sick note is required for it. | Replacement session on notice without a certificate = 100, compensation in case of illness = 60, only the place can be resold = 30, no compensation = 0. | 10 p |
| Dog schools Group size | Maximum number of dog-handler teams allowed in a regular course group. | 4 dog-handler teams or fewer = 100 points, 12 or more = 0, in between directly proportional. | 8 p |
| Special dog food online Free delivery threshold | The lowest order value in euros above which the order is delivered without delivery charges. | €40 or less = 100 points, €100 or more = 0, in between directly proportional. | 20 p |
| Special dog food online Return without a fault | Whether the consumer has a right of return without a product defect, and whether returns are charged for. | Free return = 100, paid return = 40, no right of return = 0. | 16 p |
| Special dog food online Cheapest delivery cost | Price of the cheapest pick-up point or parcel locker delivery in euros. | €2 or less = 100 points, €8 or more = 0, in between directly proportional. | 8 p |
| Special dog food online Delivery time | The longest delivery time stated by the shop for stock products, in working days. | 2 working days or fewer = 100 points, 7 working days or more = 0, in between directly proportional. | 6 p |
| Dog grooming salons Nail clipping price | Cheapest single price for trimming one dog's nails without an appointment or with an appointment. | €10 or less = 100 points, €25 or more = 0, in between directly proportional. | 22 p |
| Dog grooming salons Prices shown before booking | Whether the whole price list is on a public page or only in the booking system. | Yes = 100, partly (some prices or only a starting price) = 50, no (prices only in the booking system) = 0. | 12 p |
| Dog grooming salons Cancellation period | How many hours before the appointment is cancellation still free. | 12 hours or less = 100 points, 48 hours or more = 0, in between directly proportional. | 8 p |
| Dog grooming salons Late cancellation fee | Charge when an appointment is cancelled too late. | Fixed fee = 100, half of the service price = 60, full price = 0. | 8 p |
| Cooking courses Price per person | The price in euros per person of the cheapest published course. Fixed group packages have been divided by the package's maximum number of people. | 100 € per person or less = 100 points, 250 € or more = 0, in between directly proportional. | 22 p |
| Cooking courses Price is shown before the quote | Is the course price published on the company's page. | Price per person on the page = 100, only total package price = 60, no price = 0. | 12 p |
| Cooking courses Cancellation costs | Size of the cancellation fee and when it starts. | Fee 30% and tiered = 50, fee 50% immediately upon agreement = 25. Cancellation free of charge = 100. | 10 p |
| Cooking courses Individual participants can join | Are open courses available for individual buyers. | Open courses for individuals = 100, groups only = 0. | 6 p |
| Meeting room rental Price is shown before contact | Whether the price in euros is published on the company's own page. | Price in euros on the page = 100 points, price agreed only by quote or case by case = 0. | 22 p |
| Meeting room rental Online booking | Can a meeting room be booked directly on the company's pages. | Direct online booking = 100 points, request-for-quote form only = 0. | 14 p |
| Meeting room rental Free cancellation for a small meeting | Days before the event up to which a small group booking can be cancelled free of charge. | 3 days or fewer = 100 points, 14 days or more = 0, in between directly proportional. | 14 p |
| Data center services Data centre ISO 27001 | Whether the company states that the data centre falls within the scope of the ISO 27001 certificate. | Data centre certified = 100, standard followed but certificate not mentioned = 50, certificate does not cover the data centre = 0. | 18 p |
| Data center services Price is shown before the quote | Whether the company publishes euro-denominated fees or the basis of pricing on its site. | Price list published = 100, price basis or extra charges published = 50, quote request only = 0. | 12 p |
| Data center services Usability promise | Availability stated on the page as a percentage per year. | 100% = 100 points, 99% or less = 0, directly proportional in between. | 8 p |
| Data center services Access to own devices | Terms of visits: round-the-clock access or advance booking. | 24/7 access and free visits = 100, advance booking and a limited number of free visits = 40. | 6 p |
| Data center services Waste heat put to use | Does the company state that the data centre's waste heat goes to heating. | Waste heat is utilised = 100, not stated = 0. | 6 p |
| Equipment rental Price is shown before ordering | In what form the daily rental price is publicly visible. | Price on the product page = 100, price list downloadable = 60, price only when logged in = 30, no public price = 0. | 22 p |
| Equipment rental Limitation of liability for damage | Whether the rental company offers damage cover or insurance with the rental. | Deductible cover available for purchase = 100, basic insurance in the fleet = 70, customer insures themselves = 20. | 16 p |
| Equipment rental Online order | Is online ordering or an online shop in use. | Can be ordered online = 100, no = 0. | 12 p |
| AI code editors and assistants Cheapest paid tier | The price in dollars per month of the cheapest paid tier intended for an individual developer. | $8 or less = 100 points, $30 or more = 0, in between directly proportional. | 26 p |
| AI code editors and assistants Use of code for model training | Whether an individual user's data is used for training by default (on the cheapest paid tier). | No training use by default = 100, depends on the user's own setting = 50, used unless the user refuses = 0. | 16 p |
| AI code editors and assistants Free tier | Does the permanent free tier include the service's own AI usage? | Yes, limited AI use included = 100, only some features = 50, no free tier = 0. | 8 p |
| Jewellery and watch shops Return period | Right of return in days stated by the online shop. | 60 days or more = 100 points, 14 days or less = 0, in between directly proportional. | 18 p |
| Jewellery and watch shops Delivery fee on a small order | Cheapest delivery ordered by post or to a pickup point below the free delivery threshold. Store pickup is not included. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 14 p |
| Jewellery and watch shops Delivery time | The longest time in working days stated by the online shop. Some state the dispatch time, others the time to arrival, and the difference is explained in the note. | 2 working days or fewer = 100 points, 7 working days or more = 0, in between directly proportional. | 12 p |
| Jewellery and watch shops Return postage costs | Whether the online shop states that it pays the postage for a standard return. | Shop pays = 100 points, not stated = 0. | 6 p |
| Earbuds and wireless headphones Return period | The days within which a consumer can return or give notice of a return in the brand's own online shop. | 30 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 20 p |
| Earbuds and wireless headphones Manufacturer's warranty | Length of the headphone manufacturer's warranty in months. | 24 months or more = 100 points, 12 months = 0, in between directly proportional. | 18 p |
| Earbuds and wireless headphones Return costs | The return shipping cost for the consumer stated in the brand's terms when a purchase is returned without reason. | Shop pays the return = 100 points, customer pays = 0. | 12 p |
| Cosmetic dentistry clinics Price of in-office whitening | The published price in euros of the cheapest whitening treatment done at the clinic (not a home whitening package). | €80 or less = 100 points, €400 or more = 0, in between directly proportional. | 22 p |
| Cosmetic dentistry clinics Price of a ceramic crown | Published starting price of a ceramic crown or laminate in euros. | €600 or less = 100 points, €1,200 or more = 0, in between directly proportional. | 12 p |
| Cosmetic dentistry clinics Per-visit surcharge | Office, service or Kanta fee in euros added on top of the price at every visit. | 0 € = 100 points, 30 € or more = 0, in between directly proportional. | 10 p |
| Cosmetic dentistry clinics Free consultation | Is there a free consultation or treatment estimate for aesthetic treatments (whitening, veneers, orthodontics). | For all aesthetic treatments = 100, only for whitening = 50, not at all = 0. | 6 p |
| Cosmetics online stores Delivery cost | The price of the cheapest published delivery method for an order below the free delivery threshold. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 16 p |
| Cosmetics online stores Free delivery threshold | Order value from which the delivery fee is not charged. | 30 € or less = 100 points, 100 € or more = 0, in between directly proportional. | 12 p |
| Cosmetics online stores Right of return | Right of return promised in the shop's terms. | 30 days = 100, 14 days = 50, no automatic right of return = 0. | 12 p |
| Cosmetics online stores Delivery time | Longest time in days stated by the shop, as the shop states it (to dispatch or arrival). | 2 days or less = 100 points, 7 days or more = 0, in between directly proportional. | 6 p |
| Cosmetics online stores Invoice payment period | Invoice payment time in days stated in the shop's terms. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 4 p |
| Home battery and energy storage Price is shown before contact | Whether the price of a home battery is published on the company's own website. | Yes, price and configuration shown = 100, only starting price = 50, no price before quotation = 0. | 10 p |
| Home battery and energy storage Price of a home battery installed | Cheapest price published on the page for a home battery package, in euros including VAT. | €6,500 or less = 100 points, €15,000 or more = 0, in between directly proportional. | 18 p |
| Home battery and energy storage Battery warranty | Battery warranty length in years. | 15 years or more = 100, 5 years or less = 0, directly proportional in between. | 10 p |
| Home battery and energy storage Installation time | Maximum installation time stated, in weeks from the order. | 2 weeks or less = 100, 8 weeks or more = 0, in between directly proportional. | 6 p |
| Home battery and energy storage Length of interest-free financing | Maximum length of interest-free financing in months. | 120 months = 100, no interest-free financing = 0, in between directly proportional. | 6 p |
| Home care services Hourly rate | The hourly price of the cheapest published light-duty service before the household tax deduction (Uusimaa, if the price varies by region). | 40 € or less = 100 points, 65 € or more = 0, directly proportional in between. | 22 p |
| Home care services Minimum visit length | Shortest bookable visit in hours. | 0.5 h or less = 100 points, 2 h or more = 0, directly proportional in between. | 10 p |
| Home care services Price is shown before contact | Whether the hourly rate is published on the company's own website. | Yes = 100, partly = 50, no = 0. | 10 p |
| Home care services No commitment | Does the company state that the service does not tie you to a long-term contract. | No commitment = 100, not stated = 0. | 8 p |
| Home care technology Price is shown before purchase | Whether the price or pricing model is published on the company's own page. | Price in euros on the page = 100, only pricing model stated = 50, only request for quote or consultation on the page = 0. | 20 p |
| Home care technology Solution for those living at home | Whether the company's page has its own description of home care or living at home. | Own home care page or section = 100, people living at home mentioned only as a customer group = 50, page focuses on care units = 0. | 12 p |
| Home care technology CE marking or device approval | Whether a CE marking or device approval is mentioned on the company's own page. | CE marking or device approval mentioned = 100, only a quality system certificate (e.g. ISO 9001) = 50, neither = 0. | 10 p |
| Home care technology Fault and support channel | Is there a public support channel and when is it open. | Fault service also in the evenings and at weekends = 100, helpline or customer service during office hours = 50, no public support channel = 0. | 8 p |
| Home gym equipment shops Return period | Return or cancellation period in days promised to the consumer. | 60 days or more = 100 points, 14 days = 0, directly proportional in between. | 20 p |
| Home gym equipment shops Return costs | Whether the terms state that the consumer's return is free or that the customer pays the return costs. | Free returns = 100 points, customer pays = 0. | 10 p |
| Home gym equipment shops Invoice payment period | Fee-free payment period of the consumer's invoice in days, when the shop states it in its terms or on its payment methods page. | 45 days or more = 100 points, 0 days = 0, in between directly proportional. | 8 p |
| Home gym equipment shops Warranty period | Warranty period promised in the terms in months, the most conservative figure. | 24 months or more = 100 points, 12 months = 0, in between directly proportional. | 6 p |
| Home gym equipment shops Free delivery threshold | Order amount from which delivery costs are not charged. | 50 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 6 p |
| Robot vacuums Return period | Length of the right of return or cancellation in days from receipt. | 60 days or more = 100 points, 14 days = 0, directly proportional in between. | 24 p |
| Robot vacuums Warranty | Warranty stated by the company, in months. | 36 months or more = 100 points, 12 months = 0, directly proportional in between. | 14 p |
| Robot vacuums Free delivery threshold | Minimum purchase amount for free delivery, in euros. | 0 € i.e. always free = 100 points, 100 € or more = 0, in between directly proportional. | 12 p |
| Website builders Monthly price | Monthly price of the cheapest public paid package on the pricing page. | 3 or fewer = 100 points, 25 or more = 0, directly proportional in between. The number is in the currency shown on the page. | 22 p |
| Website builders Free trial | Form of the free package or trial on the pricing page. | Permanent free package with no time limit = 100, 30-day trial = 70, 14-day trial = 40, only a free preview = 20. | 10 p |
| Website builders Domain name | Whether the price page says a domain name is included. | Domain name and its renewal included in the price = 100, first year free of charge = 50, not included = 0. | 10 p |
| Website builders Finnish | Is the price page or support available in Finnish? | Price page in Finnish = 100, in English only = 0. | 8 p |
| Website services for SMEs First-year price | The price in euros of the cheapest published website package for the first 12 months, as stated by the company. | €200 or less = 100 points, €1,500 or more = 0, in between directly proportional. | 24 p |
| Website services for SMEs Maintenance included in the price | Whether server space and maintenance are included in the published package price. | Yes = 100, partly (for example only domain and server space) = 50, no (maintenance sold separately) = 0. | 12 p |
| Website services for SMEs Website stays yours | Does ownership of the website or the source code pass to the customer. | Immediately for the customer = 100, only after the contract period = 50, no = 0. | 8 p |
| Website services for SMEs Completion time | Typical completion time stated by the company in weeks, the longest stated value. | 1 week or less = 100, 8 weeks or more = 0, directly proportional in between. | 6 p |
| Home water purification Water analysis price | Price in euros of the cheapest water analysis published on the website. | 50 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 20 p |
| Home water purification Cleaning or water quality guarantee | Whether the company states on its own pages that it gives a cleaning or water quality guarantee. | Warranty is given = 100 points, not stated = 0. | 12 p |
| Home water purification Right of return | Length of the return or exchange right in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 6 p |
| Home water purification Delivery time | Delivery or dispatch time stated in the terms, in working days (longest stated value). | 1 working day or less = 100 points, 10 working days or more = 0, directly proportional in between. | 6 p |
| Home water purification Device warranty period | Device warranty period stated in the warranty terms, in years. | 5 years or more = 100 points, 0 years = 0, in between directly proportional. | 6 p |
| Training services for businesses Price per participant | The price of an open programme or coaching per participant published on the company's page, excluding VAT. | 1,000 € or less = 100 points, 9,000 € or more = 0, in between directly proportional. | 26 p |
| Training services for businesses Cancelling a registration | Cancellation terms published on the company's own pages. | Cancellation free of charge until the deadline = 100 points, cancellation for an office fee = 50, terms missing = 0. | 16 p |
| Training services for businesses Free event | Does the company mention on its page a free event, such as a webcast or breakfast event. | Free event mentioned = 100 points, not found = 0. | 8 p |
| Critical illness insurance Covered illnesses | Number of covered illnesses and procedures listed on the company's product page. | 10 or more = 100 points, 6 or fewer = 0, in between directly proportional. | 18 p |
| Critical illness insurance Maximum compensation amount | Highest coverage amount that the insurer states on its product page or in the FAQ as available for purchase. | €300,000 or more = 100 points, €50,000 or less = 0, in between directly proportional. | 12 p |
| Critical illness insurance Price | The company's own price example for a non-smoker aged 30–36, in euros per month per ten thousand euros of compensation. | 1 euro or less = 100 points, 5 euros or more = 0, in between directly proportional. | 12 p |
| Critical illness insurance Expiry of validity | The age by or at which the insurance ends at the latest. | 70 years or more = 100 points, 60 years or less = 0, in between directly proportional. | 8 p |
| Cryotherapy centres Price of a single treatment session | Price of the cheapest published single cold treatment session in euros, incl. VAT. | €15 or less = 100 points, €150 or more = 0, proportional in between. | 20 p |
| Cryotherapy centres Price with a multi-visit card | Cheapest published price per visit with a multi-visit card or value card, in euros. | €15 or less per time = 100 points, €150 or more = 0, in between directly proportional. | 10 p |
| Cryotherapy centres First visit offer | Whether there is a separate discount or trial price for a first visit, or only a general campaign. | First-visit discount or trial price = 100, general campaign = 50, no offer = 0. | 8 p |
| Cryotherapy centres Free cancellation period | Hours before the treatment when cancellation is still free of charge. | 6 hours or less = 100, 48 hours or more = 0, directly proportional in between. | 6 p |
| Cryotherapy centres Price shown before booking | Whether the price of cold therapy is published on the company's own page. | Price shown in the price list = 100, price shown only on the campaign page = 50, not shown = 0. | 6 p |
| Crypto exchanges Express purchase fee | Fee for a quick purchase or basic purchase order as a percentage. In an uncertain range, the higher figure is used. | 1% or less = 100 points, 3% or more = 0, in between directly proportional. | 25 p |
| Crypto exchanges Euro withdrawal fee | SEPA withdrawal fee in euros per withdrawal. | €0 = 100 points, €3 or more = 0, directly proportional in between. | 15 p |
| Crypto exchanges Lowest published trading fee | Lowest taker fee in the price list as a percentage when trading at high volume (Kraken Tier 12). | 0.1% or less = 100 points, 1% or more = 0, directly proportional in between. | 10 p |
| Dry cleaning services Dress shirt washing | Cheapest public price for washing a dress shirt, euros per piece. | €5 or less = 100 points, €11 or more = 0, in between directly proportional. | 18 p |
| Dry cleaning services Price per kilo of laundry | Price per kilo of everyday laundry or mixed laundry, euros per kilo. | €6.50/kg or less = 100 points, €11/kg or more = 0, in between directly proportional. | 10 p |
| Dry cleaning services Home pick-up price | Combined price of pickup and return in the Helsinki metropolitan area or the Turku region, euros per time. | 0 € = 100 points, 40 € or more = 0, directly proportional in between. | 12 p |
| Dry cleaning services Rug washing price | Price of the cheapest mat type (cotton or plastic, machine wash), in euros per square metre. | 13 €/m² or less = 100 points, 27 €/m² or more = 0, in between directly proportional. | 10 p |
| Online florists Delivery cost | Price of domestic home delivery on a weekday, to the capital region or the stated standard price. | 0 € = 100 points, 20 € or more = 0, in between directly proportional. | 22 p |
| Online florists Same-day order | Latest time on weekdays by which an order placed can be delivered on the same day. | At 17:00 or later = 100 points, at 12:00 or earlier = 0, in between directly proportional. | 12 p |
| Online florists Complaint period | Time stated on the terms page for making a complaint after delivery. | 3 days = 100, 24 hours or the next working day = 50, only immediately or without delay with no deadline = 0. | 8 p |
| Online florists Customer service opening hours | Stated service opening hours in hours per week. | 60 hours a week or more = 100 points, 30 hours or fewer = 0, directly proportional in between. | 8 p |
| Goldsmith services Repair prices shown before the visit | Whether the shop's website has a price list for repair and alteration work. | Price list for repair and alteration work = 100, price only for an individual service = 50, no prices = 0. | 22 p |
| Goldsmith services Price of engraving | Published price of machine engraving on a ring. | Free = 100 points, €40 or more = 0, in between directly proportional. | 10 p |
| Goldsmith services Free estimate | Does the shop state that the estimate is free of charge? | Estimate stated to be free of charge = 100, estimate mentioned but fee not stated = 40. | 10 p |
| Goldsmith services Purchase of old gold | Does the shop buy gold and is the purchase price public. | Gram prices published = 100, buys but does not state the price = 50. | 8 p |
| Refurbished electronics shops Warranty length | Warranty in months stated by the seller. | 24 months or more = 100 points, 6 months or less = 0, directly proportional in between. | 20 p |
| Refurbished electronics shops Length of right of return | Right of return in days stated by the online shop. | 30 days or more = 100 points, 7 days or less = 0, in between directly proportional. | 10 p |
| Refurbished electronics shops Returns without charges | Does the seller state that returns are free for the customer. | Free return = 100 points, customer pays the return costs = 0. | 10 p |
| Refurbished electronics shops Battery condition guaranteed | Whether the minimum battery condition is stated as a percentage or there is only a mention of a battery inspection. | Percentage limit stated = 100 points, mere mention of the battery = 40, no mention = 0. | 10 p |
| Gyms Monthly price | Lowest published open-ended monthly price, after the promotion. | 25 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 20 p |
| Gyms Commitment | Notice period for a monthly membership or mandatory commitment period. | 1 month notice period = 100, 2 months notice period = 60, 12 months commitment period = 0. | 14 p |
| Gyms Start-up fee | The new member's start-up or joining fee in euros. | 0 € = 100 points, 40 € or more = 0, directly proportional in between. | 8 p |
| Gyms Opening hours | Gym opening hours in hours per day. | 24 hours = 100 points, 12 hours or less = 0, directly proportional in between. | 8 p |
| Condition inspection companies Starting price | Cheapest price for a condition inspection for a home purchase published on the company's website (incl. VAT). | 1,000 € or less = 100 points, 1,800 € or more = 0, in between directly proportional. | 22 p |
| Condition inspection companies Travel costs | Whether travel costs are included in the inspection price. | Travel included in the price = 100, travel included within a limited radius or area = 50, mileage allowance charged separately = 0. | 10 p |
| Condition inspection companies Late cancellation fee | The percentage of the price that the company charges when a booking is cancelled about a day before the inspection. | 0% = 100 points, 100% = 0, in between directly proportional. | 10 p |
| Condition inspection companies Energy certificate included with the condition inspection | Price of an energy certificate for a detached house in connection with a condition inspection (incl. VAT). | €300 or less = 100 points, €550 or more = 0, in between directly proportional. | 8 p |
| Lorry driving licence training Price of C card | Price in euros of tuition on the cheapest published Class C full course, excluding official fees. | 1,400 € or less = 100 points, 2,000 € or more = 0, directly proportional in between. | 24 p |
| Lorry driving licence training Price is shown before contact | Whether the total price of the C-licence course is shown on the company's own page. | Course price shown on the page = 100, only an estimate or hourly rate = 50, price not published = 0. | 10 p |
| Lorry driving licence training Hours and official fees stated | The page gives both the number of theory and driving lessons for the C course and the official fees in euros. | Both stated = 100, only one = 50, neither = 0. | 8 p |
| Lorry driving licence training Price of an extra driving hour | Price of an extra driving hour for class C in euros per hour. | €110 or less = 100 points, €160 or more = 0, in between directly proportional. | 8 p |
| Hearing aid retailers Price of a hearing test | Price of the cheapest published air and bone conduction test, excluding speech audiometry. | 60 € or less = 100 points, 130 € or more = 0, directly proportional in between. | 20 p |
| Hearing aid retailers Hearing aid trial before purchase | Whether the shop publicly mentions a trial and whether it is free of charge. | Free of charge = 100, trial possible but fee not stated = 60, not stated = 0. | 14 p |
| Hearing aid retailers Device prices shown | Whether the price of a hearing aid or aid package is published on the shop's own page. | Model-specific prices = 100, only a starting price for the package = 50, no prices = 0. | 8 p |
| Hearing aid retailers Interest-free payment period | Length of the interest-free payment period in months. | 12 months or more = 100 points, 0 = 0, in between directly proportional. | 8 p |
| Image editing software Price in the first year | Price in euros of the cheapest published desktop programme for the first year. | €0 = 100 points, €250 or more = 0, in between directly proportional. | 26 p |
| Image editing software Free, one-off purchase or subscription | Whether the manufacturer offers the programme for free, as a one-off purchase or only as a subscription. | Free = 100, one-off purchase = 65, one-off purchase or subscription available = 55, subscription only = 0. | 14 p |
| Image editing software Trial or return | Free use, money-back guarantee or free trial period. | Free use = 100, 30-day return = 65, 7-day trial = 35, no trial = 0. | 10 p |
| Photography studio rental Hourly rate | Cheapest published hourly rate in euros. If the price is given only for half a day or a whole day, it is divided by the hours. | €30 or less per hour = 100 points, €100 or more = 0, in between directly proportional. | 20 p |
| Photography studio rental Lights and backdrops included in the price | The page's own statement on whether lighting is included in the rent or charged separately. | Yes = 100, partly = 50, lights separately = 0. | 12 p |
| Photography studio rental Operating time per day | Daily usage time stated by the studio, in hours. | 24 hours = 100 points, 8 hours or less = 0, proportional in between. | 8 p |
| Photography studio rental Studio size | Floor area of the shooting space in square metres, as stated by the studio. | 100 m² or more = 100 points, 40 m² or less = 0, in between directly proportional. | 6 p |
| Photography studio rental Cancellation terms | How long before the booking cancellation is free of charge. | Free more than 7 days before = 100, free still 1–2 days before = 50, charge already 48 hours before = 0. | 4 p |
| Cybersecurity audits for businesses Continuous monitoring | Is a monitoring service (SOC, MDR or similar) listed, and does it promise 24/7. | 24/7 monitoring = 100, monitoring service without mention of 24/7 = 60, no monitoring service on public pages = 0. | 18 p |
| Cybersecurity audits for businesses Penetration testing | Whether penetration testing is listed as a service, and whether the service has external accreditation. | Accredited (CREST) = 100, service listed = 70, no service on public pages = 0. | 14 p |
| Cybersecurity audits for businesses Help after a data breach | Whether an incident or data breach service is listed, and whether the page has a direct emergency number. | Direct on-call number on the page = 100, service listed = 60, no service on public pages = 0. | 10 p |
| Cybersecurity audits for businesses ISO 27001 service | Whether ISO 27001 certification or implementation is listed as a service. | Certification = 100, implementation and internal audits = 60, no service on public pages = 0. | 8 p |
| Cybersecurity training Price is shown before purchase | Is the price published on the company's own pricing page? | Price per user shown = 100, starting price shown = 50, quotation request only = 0. | 22 p |
| Cybersecurity training Contract commitment | Contract or billing period stated by the company. | No long commitment = 100, annual billing = 50, multi-year contract as the basis of the price list = 0. | 10 p |
| Cybersecurity training Training languages | Number of languages stated by the company. | 40 languages or more = 100, 10 languages or fewer = 0, proportional in between. | 12 p |
| Cybersecurity training Trial before purchase | Whether the company offers a trial or only a demo or request for quote. | Trial can be requested = 100, demo or request for quote only = 0. | 6 p |
| Cyber insurance for businesses Price shown on the page | Whether the company's cyber insurance page gives price examples in euros. | Price examples on the page = 100 points, only request for quote or contact = 0. | 22 p |
| Cyber insurance for businesses Help during an attack | How clearly the company promises claims assistance on its page. | Help around the clock = 100, telephone service without hours = 60, help mentioned but channel not stated = 30. | 16 p |
| Cyber insurance for businesses Hacker-controlled payment | Does the insurance cover an amount paid to the wrong account? | Yes in basic insurance = 100, only as additional cover = 50, not mentioned = no points. | 12 p |
| Bathroom renovations Price is shown before the quote | Whether the company states on its site the price in euros, or a price range, for a bathroom renovation. | Bathroom price in euros or price range = 100, only an example, starting price for another renovation or calculator without a figure = 50, no figures = 0. | 24 p |
| Bathroom renovations Warranty on work | Warranty length stated on the page, warranty only mentioned, or no mention. | Warranty duration stated in months or years = 100, warranty mentioned without duration = 50, no mention = 0. | 14 p |
| Bathroom renovations Renovation can be paid in instalments | Does the company offer financing, and is an amount, monthly instalment or payment period shown on the page. | Financing and figure (amount, instalment or payment period) on the page = 100, financing mentioned without figures = 50, no mention = 0. | 12 p |
| Spas Day visit price shown | Whether the price of admission to the spa or water park is published on the page. | Yes = 100 points, partly (only part of the admission, for example a water park at an hourly price) = 50, no = 0. | 22 p |
| Spas Day ticket price | Cheapest published online price of an adult day ticket, in euros. | 25 € or less = 100 points, 45 € or more = 0, in between directly proportional. | 14 p |
| Spas Free cancellation for accommodation | Latest free cancellation time at the price of the day. | Until the afternoon of the arrival day = 100 points, the previous day in the afternoon = 60, no cancellation = 0. | 14 p |
| Nail studios Price of gel polish | Base price of a new gel polish manicure in the price list. | 30 € or less = 100 points, 70 € or more = 0, directly proportional in between. | 24 p |
| Nail studios Price of acrylic nails | Cheapest published base price for new structured nails. | €50 or less = 100 points, €110 or more = 0, proportional in between. | 14 p |
| Nail studios Booking online | Online booking stated on the studio's own website. | Online booking = 100, phone or e-mail only = 0. | 6 p |
| Nail studios Warranty or cancellation terms | Public page where the warranty or cancellation terms are stated openly. | Terms published = 100, not found = 0. | 6 p |
| Survey tools Price is shown before purchase | Is the price of the paid version visible on the public pricing page? | Price shown = 100 points, partly shown = 50, only through a presentation or quote = 0. | 20 p |
| Survey tools Free version | Whether the service has a permanently free tier. | Free tier available = 100 points, not available = 0. | 10 p |
| Survey tools Data location | Data centre location stated by the service. | Servers in Finland = 100 points, EU data centre selectable = 50, not stated = 0. | 12 p |
| Survey tools Use in Finnish | Whether Finnish is in the service's language menu. | Finnish selectable = 100 points, no = 0. | 8 p |
| Online gift shops Free delivery threshold | Minimum order value in euros for free delivery to Finland. | 40 € or less = 100 points, 150 € or more = 0, in between directly proportional. | 18 p |
| Online gift shops Pick-up point delivery fee | Price of the cheapest domestic pickup point delivery for an order below the free delivery threshold. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 9 p |
| Online gift shops Return period | Return right in days for a product ordered from an online shop. | 30 days or more = 100 points, 14 days (legal minimum) = 0, in between directly proportional. | 9 p |
| Online gift shops Return costs | What the shop says about return costs for a standard return. | Free of charge = 100 points, handling fee = 50, customer pays postage = 0. | 8 p |
| Online gift shops Delivery time | Longest stated standard delivery time in working days for stock items. | 1 working day or less = 100 points, 7 working days or more = 0, directly proportional in between. | 6 p |
| Loan comparison services Lenders included in the comparison | The number of lenders stated by the service itself. ”Over 20” is read as 21 and ”up to 20” as 20. If the service's pages give different figures, the smallest is used. | 25 or more = 100 points, 10 or less = 0, directly proportional in between. | 22 p |
| Loan comparison services Minimum loan amount | The smallest loan amount that the service states on its website. | 500 € or less = 100 points, 3,000 € or more = 0, in between directly proportional. | 14 p |
| Loan comparison services Longest payment period | Longest loan term in years stated by the service on its pages. A longer repayment period reduces the monthly instalment. | 20 years or more = 100 points, 10 years or less = 0, in between directly proportional. | 14 p |
| Jetty builders Price is shown before the quote | Is the price of the jetty published on the company's own page. | Price published = 100 points, price only for part of the range = 50, only with an offer = 0. | 24 p |
| Jetty builders Free inspection | A free shore inspection or planning is available. | Free on site = 100, plan or inspection free of charge without mention of it being free = 50, not offered = 0. | 10 p |
| Jetty builders Installation service | The company says it delivers and installs the jetty. | Installation offered = 100, not offered = 0. | 8 p |
| Jetty builders Servicing and winter lifting | A maintenance service for docks is mentioned on the company's website. | Own maintenance service or maintenance contract = 100, maintenance and repair mentioned in general terms = 50, no mention = 0. | 8 p |
| Ship transport Cancellation fee one week before | Percentage of the ticket price withheld on cancellation 7 days before departure (fixed office fees not included). | 0% = 100 points, 50% or more = 0, in between directly proportional. | 22 p |
| Ship transport Change fee one week before departure | Change fee in euros when the departure of a standard ticket is changed 7 days before departure. | 0 € = 100 points, 30 € or more = 0, in between directly proportional. | 16 p |
| Ship transport Pet travel fee | The cheapest published pet surcharge in euros one way (cabin or seat fee separate). | 0 € = 100 points, 40 € or more = 0, directly proportional in between. | 12 p |
| Online legal document services Price of the cheapest document | Price of the service's cheapest document published on the page, incl. VAT. | €25 or less = 100 points, €120 or more = 0, proportional in between. | 22 p |
| Online legal document services Money back | The service's own guarantee or cancellation condition in the terms. | Unconditional money-back guarantee = 100, payment only for a finished document = 75, refund when an authority rejects = 50, statutory 14-day right of cancellation = 40, cancellation only before drafting begins = 20, cancellation only exceptionally = 10. | 12 p |
| Online legal document services Lawyer's share | Who prepares the document or answers questions. | Lawyer drafts the document = 100, lawyer's help included in the price = 60, AI assistant = 30, no advice = 0. | 10 p |
| Online legal document services Completion time | Time stated by the service from order to finished document. | Instantly downloadable = 100, within a day = 60, a few working days = 20. | 6 p |
| Law firms Price is shown before ordering | Whether the service publishes a fixed price, an hourly or per-minute price, or no price at all. | Fixed price = 100 points, hourly or per-minute price = 50, no public price = 0. | 20 p |
| Law firms Price of a prenuptial agreement | Published total price of a prenuptial agreement in euros, excluding the authority's registration fee. | €50 or less = 100 points, €600 or more = 0, proportional in between. | 18 p |
| Law firms Handling matters online | Can the matter be handled in the online service from start to finish? | Entirely online = 100 points, remotely with a lawyer = 50, contact request only = 0. | 12 p |
| Thermal imaging services Price of thermal imaging of a detached house | The cheapest starting price published by the company for a single-phase thermal imaging survey of a detached house, in euros. | 300 € or less = 100 points, 600 € or more = 0, directly proportional in between. | 24 p |
| Thermal imaging services Price is shown before contact | Whether a precise starting price has been published for thermal imaging of a detached house, only a price range, or no figure at all. | Exact starting price = 100, price range only = 50, no figure = 0. | 14 p |
| Thermal imaging services Thermal imager qualification | Whether the page publishes a certificate number or qualification level, or whether certification is only mentioned in general terms. | Number or level published = 100, certification mentioned without a number = 50, no mention = 0. | 12 p |
| Heat pump installers Installed price is shown | Whether the company publishes the installed price or price range of a heat pump on its own page. | Installed price or range published = 100, price only for other work = 50, quotation request only = 0. | 20 p |
| Heat pump installers Longest published warranty | The longest full warranty or extended warranty, in years, that the company states on its pages. | 10 years or more = 100, 0 years = 0, in between directly proportional. | 14 p |
| Heat pump installers Survey free of charge | Does the company state that the survey is free of charge. | Free home visit or survey = 100, remote survey only = 60, not stated = 0. | 8 p |
| Heat pump installers Financing displayed | Whether the company states the terms or amounts of financing on its own page. | Terms or amount shown = 100, financing only mentioned = 50, not stated = 0. | 8 p |
| Heat pump maintenance services Price of basic servicing | The cheapest basic servicing price for one heat pump that the company states on its site, including VAT. | €180 or less = 100 points, €330 or more = 0, in between directly proportional. | 24 p |
| Heat pump maintenance services Appointment booking | How a service appointment can be booked on the company's page. | Booking online from a calendar = 100, order online and time agreed afterwards = 50, contact only = 0. | 10 p |
| Heat pump maintenance services Travel included in the price | Whether the company states that travel is included in the price within the service area. | Included in the service area = 100, not stated = 0. | 8 p |
| Heat pump maintenance services Household tax deduction shown | Whether the maintenance price is shown after the household tax deduction or only mentioned. | Price after deduction shown = 100, deduction only mentioned = 50, not stated = 0. | 8 p |
| Yarn stores online Delivery cost | Price of the cheapest domestic delivery method in euros. | 6 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 20 p |
| Yarn stores online Free delivery threshold | Order amount in euros above which the order is delivered without delivery costs. | 80 € or less = 100 points, 200 € or more = 0, directly proportional in between. A limit that is not stated gets 0. | 10 p |
| Yarn stores online Right of return | Length of the right of return in days according to the terms. | 30 days or more = 100 points, no right of return = 0, directly proportional in between. | 10 p |
| Yarn stores online Delivery time | Longest time stated in the terms from order to dispatch or delivery, in days. | 3 days or less = 100 points, 10 days or more = 0, directly proportional in between. | 10 p |
| Lapland safari companies Price of the cheapest husky programme | Adult price (from-price) of the cheapest published husky sleigh programme, in euros. | 100 € or less = 100 points, 300 € or more = 0, directly proportional in between. | 28 p |
| Lapland safari companies Cancellation terms | Programme cancellation terms in the company's own terms. | Full refund 24 h before = 100, small fee up to 3–7 days = 70, tiered 50% refund up to 24 h = 50, no refund = 0. | 14 p |
| Lapland safari companies Thermal gear included in the price | Whether the company states on the programme page that thermal clothing is included in the price. | Included = 100, not included = 0. | 8 p |
| Child insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers (company level). | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 22 p |
| Child insurance Child's competitive sports included | Age below which competitive sport is covered by child insurance at no extra charge. | 18 years or more = 100 points, 12 years or less = 0, directly proportional in between. | 12 p |
| Child insurance Lowest excess | Smallest annual deductible for illness treatment cover mentioned on the page, in euros. | €150 or less = 100 points, €500 or more = 0, in between directly proportional. | 8 p |
| Child insurance Health cover valid until old age | Age up to which medical expenses cover is valid. No end age = 100. | 100 years or no end age = 100 points, 70 years or less = 0, in between directly proportional. | 8 p |
| Laser hair removal services Price for underarms | Price of a single underarm treatment session in the company's price list. | €60 or less = 100 points, €250 or more = 0, in between directly proportional. | 22 p |
| Laser hair removal services Price for lower legs | Price of a single treatment session for the lower legs, smallest size on the price list. | €120 or less = 100 points, €350 or more = 0, in between directly proportional. | 18 p |
| Laser hair removal services Discount on the first treatment | New customer discount on the first laser hair removal session, as a percentage. | 50% or more = 100 points, no discount = 0, in between directly proportional. | 10 p |
| Laser eye surgery Cheapest surgery per eye | Base price in euros per eye of the cheapest public laser surgery, excluding time-limited campaign. Preliminary examination and follow-up checks are not included. | €900 or less = 100 points, €1,700 or more = 0, in between directly proportional. | 22 p |
| Laser eye surgery Preliminary examination price | Separate price in euros of the pre-operative preliminary examination. | €0 = 100 points, €300 or more = 0, in between directly proportional. | 10 p |
| Laser eye surgery Length of the surgery guarantee | Length of the warranty covering a revision surgery, in months. | 24 months or more = 100 points, 0 months = 0, in between directly proportional. | 12 p |
| Laser eye surgery Interest-free payment period | Whether the page mentions an interest-free payment period and how long it is. | 12 months interest-free payment period = 100, instalment financing without a stated interest-free period = 50, no financing = 0. | 6 p |
| Ski resorts Adult day ticket | Price of an adult's 1-day lift pass (ticket office price or standard price, not a promotional price). | 45 € or less = 100 points, 65 € or more = 0, directly proportional in between. | 22 p |
| Ski resorts Child's day ticket | Price of a 1-day lift ticket for a 6–12-year-old (box office price or base price). | 30 € or less = 100 points, 45 € or more = 0, directly proportional in between. | 10 p |
| Ski resorts Adult season ticket | Regular price of an adult winter season pass for the 2026–2027 season. | €300 or less = 100 points, €650 or more = 0, in between directly proportional. | 10 p |
| Ski resorts Cheaper online | Does the resort state on its own page that the online-shop lift ticket is cheaper than the box-office price. | Yes = 100 points, no = 0. | 8 p |
| Invoice financing and factoring Price is shown before the quote | Does the company state on its own pages the price as a figure, the basis of the price, or only that there are no hidden costs. | Price as a figure = 100 points, how the price is formed is explained = 50, only a statement that there are no hidden costs = 0. | 20 p |
| Invoice financing and factoring Bearer of credit loss | Whether the credit loss risk transfers to the financier according to what is stated on the company's own website. | Risk transfers to the financier = 100 points, the financier may bear the risk = 50, the company is responsible for the receivable itself = 0. | 14 p |
| Invoice financing and factoring Money to your account | Fastest stated time from invoice financing to the money arriving in the account. | Under 12 hours = 100 points, immediately or the same day = 80, 1–2 working days = 40. | 10 p |
| Invoice financing and factoring Financing ratio | Share of the invoice amount to be financed, as a percentage. | 100% = 100 points, 50% or less = 0, directly proportional in between. | 6 p |
| Invoicing services Service fee | Published starting percentage of invoicing without Business ID, excluding insurance premium. | 3% or less = 100 points, 6% or more = 0, in between directly proportional. | 22 p |
| Invoicing services Insurance premium separately | Price of the mandatory insurance cover as a percentage of invoicing. | 2% or less = 100 points, 4% or more = 0, in between directly proportional. | 8 p |
| Invoicing services Price of a quick salary | Extra charge in euros per withdrawal for the fastest published salary payment. | 0 € = 100 points, 25 € or more = 0, in between directly proportional. | 10 p |
| Invoicing services Insurance coverage | Number of insurance types included in the service (accident, liability, legal expenses or consultant). | 3 sports = 100 points, 1 sport = 0, directly proportional in between. | 5 p |
| Invoicing services Debt collection | Whether legal collection is included in the service. | Legal debt collection included in the price = 100, collection service according to terms = 50. | 5 p |
| Children's summer camps Price per camp day | Price of the cheapest published day camp or camp week divided by the number of camp days. | 40 € per day or less = 100 points, 80 € or more = 0, in between directly proportional. | 22 p |
| Children's summer camps Cancellation terms | How late the camp can be cancelled without costs or with a small fee. | Free 2 weeks before = 100, fee 20–50 € at least a week before = 70, only due to illness or a weighty reason = 30. | 12 p |
| Children's summer camps Food included in the price | Whether food is included in the camp price or packed lunches are brought from home. | Meals included in the price = 100, own packed food = 0. | 8 p |
| Children's summer camps Day length | Number of hours from the first permitted arrival time to the end of the camp day. | 9 hours or more = 100, 5 hours or less = 0. | 8 p |
| Children's birthday party programmes Price for 10 children | Price of the cheapest published birthday party package for ten participants, in euros. | 150 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 22 p |
| Children's birthday party programmes Cancellation at the latest by | Days before the party when the booking can be cancelled without charge or with a handling fee of at most 10 euros. | 1 day before = 100 points, 14 days before = 0, in between directly proportional. | 12 p |
| Children's birthday party programmes Minimum number of party guests | Minimum number of participants on which the package is charged. | 1 person or fewer = 100 points, 10 people or more = 0, in between directly proportional. | 8 p |
| Children's birthday party programmes Own catering | Whether bringing your own catering to the party is allowed. | Own catering allowed = 100, only own cake = 50, not allowed to bring = 0. | 8 p |
| Baby and child supply shops Return period | Longest right of return in days when the product is unused. | 60 days or more = 100 points, 14 days = 0, directly proportional in between. | 20 p |
| Baby and child supply shops Return price | Is a standard return from Finland free for the customer. | Free = 100, paid = 0. | 16 p |
| Baby and child supply shops Free delivery threshold | Order amount above which the shop promises free standard delivery. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 14 p |
| Prams online Free delivery threshold | Minimum order total for free delivery. | 50 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 24 p |
| Prams online Return costs | Whether a standard return is free for the customer. | Free = 100, free only in certain cases = 50, paid = 0. | 16 p |
| Prams online Invoice or instalment payment | Whether the online shop offers the consumer an invoice or instalment payment option. | Offers = 100, does not offer = 0. | 10 p |
| Flooring online Delivery to home | Cheapest home delivery price in Finland stated in the terms. | €0 = 100 points, €150 or more = 0, in between directly proportional. | 18 p |
| Flooring online Delivery time | Shortest delivery time stated in the terms, in working days. | 1 working day = 100 points, 20 working days or more = 0, in between directly proportional. | 12 p |
| Flooring online Return price | Who pays for the return of a stock product and whether the full price is refunded. | Free of charge = 100 points, customer pays = 40, customer pays and refund covers only part of the price = 0. | 12 p |
| Flooring online Free sample pieces | Number of free sample pieces in one order. | 4 items or more = 100 points, 0 = 0, directly proportional in between. | 8 p |
| Board game shops Free delivery threshold | Order value in euros from which delivery costs are waived. | 40 € or less = 100 points, 150 € or more = 0, in between directly proportional. | 20 p |
| Board game shops Return costs | Who bears the return cost in an ordinary customer return, according to the terms page. | Return is free of charge for the customer = 100, customer pays the return costs = 0. | 10 p |
| Board game shops Delivery cost for a small parcel | Cheapest delivery fee to Finland stated on the terms page. | 5 € or less = 100 points, 10 € or more = 0, directly proportional in between. | 10 p |
| Board game shops Delivery time | The longest dispatch or delivery time stated on the terms page for an in-stock product, in working days. | 1 working day or less = 100 points, 7 working days or more = 0, directly proportional in between. | 10 p |
| Magazine subscriptions Standard price of a digital order | Normal monthly price of a digital subscription in euros, not the campaign price. | 10 € per month or less = 100 points, 40 € or more = 0, in between directly proportional. | 22 p |
| Magazine subscriptions Termination | How quickly an ongoing subscription can be ended after the offer period. | At any time = 100 points, until the end of the paid period = 75, 30-day notice period = 50, fixed-term without termination = 0. | 18 p |
| Magazine subscriptions Price is shown before ordering | Whether the order price in euros is on the company's own order or price page without logging in. | Price in euros shown = 100 points, not shown = 0. | 10 p |
| Stamp shops and engraving Price is shown before ordering | Whether the price of products or stamps is visible on the company's own page. | Price shown = 100 points, from-price only or exact price to be requested = 50, no price = 0. | 20 p |
| Stamp shops and engraving Delivery time | The company's stated standard production and delivery time in working days (longest stated figure). | 2 working days or less = 100 points, 10 working days or more = 0, in between directly proportional. | 12 p |
| Stamp shops and engraving Delivery fees | Cheapest delivery cost stated on the page in euros. | €3.50 or less = 100 points, €15 or more = 0, in between directly proportional. | 8 p |
| Stamp shops and engraving Return and warranty terms | Whether the right of return and warranty are stated on the company's own pages. | Warranty and returns stated = 100 points, only right of return stated = 60, not stated = 0. | 6 p |
| Stamp shops and engraving Ordering method | Whether the buyer orders from an online shop or by e-mail or contact request. | Online shop = 100 points, e-mail or contact request = 40. | 4 p |
| Campsites Caravan pitch nightly rate | Base fee + electricity + two adult per-person fees, euros per day, without member card discount. | 30 € or less = 100 points, 50 € or more = 0, in between directly proportional. | 26 p |
| Campsites Pet fee at the cottage | Pet fee in euros per booking. | 0 € = 100 points, 20 € or more = 0, in between directly proportional. | 8 p |
| Campsites Membership card discount | Discount in euros per day off the basic fee. | €3 or more = 100 points, no discount = 0, in between directly proportional. | 8 p |
| Campsites Free cancellation | Days before arrival when cancellation is still free of charge. | 7 days or fewer = 100 points, 28 days or more = 0, directly proportional in between. | 8 p |
| Baking and cake decorating supplies online Free delivery threshold | Minimum order value in euros for which delivery to a pick-up point is free. | €30 or less = 100 points, €150 or more = 0, in between directly proportional. | 20 p |
| Baking and cake decorating supplies online Delivery price | Price of the cheapest postal delivery method in euros (pickup point or parcel locker). | 3 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 8 p |
| Baking and cake decorating supplies online Right of return | Return period and who pays the return cost according to the shop's own terms. | 14 days and free return = 100, free only for return of the whole order = 80, 14 days but cost not stated = 60, over 14 days but customer pays = 55, 14 days and customer pays = 40, no right of return = 0. | 10 p |
| Baking and cake decorating supplies online Invoice and instalment payment | Credit payment methods available to the consumer according to the shop's own terms. | Invoice and instalment payment or credit line = 100, consumer invoice = 80, only bank and card = 0. | 7 p |
| Baking and cake decorating supplies online Delivery time | The longest handling and delivery time stated by the shop, in total working days. | 2 working days or less = 100, 10 working days or more = 0, directly proportional in between. | 5 p |
| Toy shops Cheapest delivery | Price of the cheapest standard pickup point or postal parcel on the terms page. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 18 p |
| Toy shops Free delivery threshold | Purchase amount above which the order is delivered without delivery costs. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 12 p |
| Toy shops Return costs | Responsibility for return costs in a standard cancellation as stated on the terms page. | Shop pays the return = 100 points, customer pays = 0. | 10 p |
| Toy shops Return period | Length of the return or cancellation right in days promised on the terms page. | 30 days or more = 100 points, 14 days (legal minimum period) = 0, in between directly proportional. | 10 p |
| Online pet supply shops Free delivery threshold | The lowest order value in euros above which the order is delivered without delivery charges. | €20 or less = 100 points, €100 or more = 0, proportional in between. | 24 p |
| Online pet supply shops Return fee | Return cost in euros charged to the customer when the product is returned according to the shop's instructions. | 0 € = 100 points, 7 € or more = 0, in between directly proportional. | 14 p |
| Online pet supply shops Delivery time | Maximum delivery or dispatch time stated by the shop in working days for a product in stock. | 1 working day or less = 100 points, 5 working days or more = 0, directly proportional in between. | 12 p |
| Pet crematoriums Price of individual cremation | Price of an individual cremation in the weight class under 20 kg, without an urn. | 100 € or less = 100 points, 160 € or more = 0, directly proportional in between. | 20 p |
| Pet crematoriums Prices shown on the page | Is the cremation price list available on the company's page. | Price list on the page = 100, no prices = 0. | 6 p |
| Pet crematoriums Home pick-up price | Starting price of home collection before mileage allowance. | 10 € or less = 100 points, 50 € or more = 0, directly proportional in between. | 8 p |
| Pet crematoriums Urn postage | Cheapest published shipping or packaging fee for an urn. | 15 € or less = 100 points, 35 € or more = 0, directly proportional in between. | 6 p |
| Pet crematoriums Weekend service | When the crematorium receives visitors or is open for service. | Every day = 100, on Saturdays = 60, by agreement = 40, weekdays only = 0. | 10 p |
| Pet insurance Compensation cap | Highest selectable maximum compensation amount for a dog's veterinary costs per year (€). | 4,500 € or more = 100 points, 1,500 € or less = 0, in between directly proportional. | 22 p |
| Pet insurance Age limit | Maximum age of the dog at which the insurance can be taken out (years). | 10 years or more = 100 points, 6 years or less = 0, in between directly proportional. | 14 p |
| Pet insurance Remote vet | Is the number of free remote veterinary visits limited. | Unlimited = 100 points, limited number per year = 40. | 14 p |
| Airport parking Price for a week | Cheapest published price for 7 days, in euros. | €35 or less = 100 points, €110 or more = 0, proportional in between. | 22 p |
| Airport parking Price is shown before booking | Is the price on a public page or only in the booking system? | Price or calculator on the page = 100, price only after trip details are entered = 50, not at all = 0. | 8 p |
| Airport parking Free cancellation | Hours before parking starts, up to which cancellation is still free and the money is refunded. | Can be cancelled right up to the start (0 hours) = 100 points, cancellation at least a day before (24 hours) = 0, directly proportional in between. | 12 p |
| Airport parking Late return | Is there an extra charge for being late. | No extra charge = 100, small flexibility margin = 50, extra fee = 0. | 8 p |
| Flight schools PPL(A) course price | Package price in euros of the PPL(A) course published by the school, VAT included. | €12,000 or less = 100 points, €25,000 or more = 0, in between directly proportional. | 22 p |
| Flight schools Hourly machine rental | Cheapest published rental of a training aircraft in euros per flight hour, without an instructor. | 150 €/h or less = 100 points, 400 €/h or more = 0, in between directly proportional. | 12 p |
| Flight schools Price is shown before contact | Is the price of the PPL(A) course on the school's own page. | PPL package price published = 100, only prices of hourly or other training = 50, no price = 0. | 8 p |
| Flight schools Breadth of training offering | Until what level the school offers training on its own website. | Full professional pilot training = 100, licences and ratings broadly = 60, only hobby pilot training = 20. | 8 p |
| Flight comparison services Booking fees | Whether the service states on its own pages that it is free and has no booking fees. | Free and no booking fees = 100, does not sell tickets but free admission not stated = 50, fees in the terms = 0. | 25 p |
| Flight comparison services Number of airlines | Number of airlines stated by the service itself. | 600 airlines or more = 100 points, 100 or fewer = 0, in between directly proportional. | 14 p |
| Flight comparison services Company information | Does the service name the company and its registry or VAT number. | Company and ID named = 100, company named without ID = 50, not named = 0. | 11 p |
| Flight delay compensation services Service fee | Share of the base fee in the compensation received, as a percentage, when the case is resolved without court proceedings. If the fee is a range, the upper limit is used. | 20% or less = 100 points, 45% or more = 0, directly proportional in between. | 28 p |
| Flight delay compensation services Additional court fee | Additional fee as percentage points of the compensation when pursuing the case requires a lawyer or court proceedings. | 0 percentage points = 100 points, 15 or more = 0, in between directly proportional. | 14 p |
| Flight delay compensation services Service in Finnish | Are the service's application form and terms available in Finnish. | In Finnish = 100, only in other languages = 0. | 8 p |
| Airlines Carry-on baggage weight on the cheapest ticket | Maximum permitted weight in kilograms for free hand luggage on the cheapest ticket type. | 10 kg or more = 100 points, 0 kg = 0, in between directly proportional. | 22 p |
| Airlines Large carry-on bag at no extra charge | Whether a second, larger handbag (approx. 55 x 40 x 23 cm) is included in the ticket price. | In all ticket types = 100, only in higher ticket types = 50, only as a paid extra service = 0. | 16 p |
| Airlines Free bag size | Volume of free hand luggage in litres (calculated from the stated dimensions). | 30 litres or more = 100 points, 15 litres or less = 0, in between directly proportional. | 12 p |
| Record stores online LP postage cost | Standard delivery price for one LP domestically. | 4 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 20 p |
| Record stores online CD postage cost | Standard delivery price for one CD domestically. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 12 p |
| Record stores online Postage shown before ordering | Whether the postage fee table is on a public page. | Table on the page = 100, fee only stated when ordering = 50, nowhere = 0. | 8 p |
| Record stores online Free delivery threshold | Order value from which postage is not charged. | 100 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 6 p |
| Record stores online Right of return | Right of return or cancellation stated on the shop's page, in days. | 14 days or more = 100 points, 0 = 0. | 4 p |
| Meat shops online Delivery cost | Cheapest published delivery cost to the home door or a parcel point. | €5 or less = 100 points, €35 or more = 0, in between directly proportional. | 22 p |
| Meat shops online Right of return | What the terms say about returns and compensation for a faulty product. | 14-day right of return = 100, return or compensation only in case of defect or spoilage = 50, no right of return or exchange = 0. | 12 p |
| Meat shops online Payment by invoice | Is invoice or instalment payment available to the consumer? | Invoice or instalment payment for consumers = 100, invoice only for business customers = 50, no invoice = 0. | 8 p |
| Meat shops online Delivery area | How broadly the terms and FAQ promise delivery. | All of Finland = 100, widely but with restrictions on chilled products = 60, limited delivery area = 0. | 8 p |
| Corporate gifts and promotional products Price is shown before the quote | Is the price shown in euros on product pages or in the listing? | Price shown = 100 points, estimate only = 50, quote request only = 0. | 14 p |
| Corporate gifts and promotional products Delivery fees | What the seller's terms say about delivery costs. | Free delivery = 100 points, free up to a certain limit = 50, costs added to the invoice = 0. | 10 p |
| Corporate gifts and promotional products Invoice payment period | Payment term in days net from the invoice date. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 10 p |
| Corporate gifts and promotional products Right of return | What the seller's terms say about returns for a business customer. | Right of return = 100 points, return to be agreed separately = 50, no right of return = 0. | 8 p |
| Corporate gifts and promotional products Sample before ordering | Whether a sample copy is available and whether it is free. | Free sample = 100 points, sample conditional = 60, sample available but price not stated = 30. | 8 p |
| Mobility aids online stores Cheapest delivery fee | Cheapest domestic parcel fee published in the terms, in euros (not collection from a shop). | 5 € or less = 100 points, 15 € or more = 0, in between directly proportional. | 22 p |
| Mobility aids online stores Free delivery | Whether the terms state the amount above which an order is delivered free of charge. | Free delivery for orders above a certain amount = 100, not published = 0. | 10 p |
| Mobility aids online stores Return costs | Who pays for the return according to the terms. | Free return = 100, customer pays for the return or the shop charges a return fee = 0. | 12 p |
| Mobility aids online stores Pick-up from store | Whether the shop states in its terms collection from its own store or factory. | Pickup from own shop or factory = 100, not published = 0. | 6 p |
| Supplement shops online Cheapest delivery | Price of the cheapest standard delivery method offered to the consumer, usually a pick-up point or parcel locker. | €4 or less = 100 points, €9 or more = 0, in between directly proportional. | 16 p |
| Supplement shops online Free delivery threshold | The order value above which standard delivery is free, as stated by the shop. | €40 or less = 100 points, €100 or more = 0, in between directly proportional. | 12 p |
| Supplement shops online Return period | Days the shop gives for returning the product from receipt. | 30 days or more = 100 points, 14 days (legal minimum) = 0, in between directly proportional. | 14 p |
| Supplement shops online Return costs | Who pays for the consumer's return shipping in a standard return in Finland. | Shop pays = 100 points, consumer pays = 0. | 8 p |
| Sliding doors and wardrobes Mechanism warranty | Warranty on the running gear or mechanism in years (or the product's general warranty if there is no separate one for the mechanism). | 30 years or more = 100 points, 0 years = 0, in between directly proportional. | 24 p |
| Sliding doors and wardrobes Right of return | Whether the company's stated right of return covers all products, only standard products or nothing. | All products = 100, only standard products = 50, no right of return = 0. | 14 p |
| Sliding doors and wardrobes Delivery time | Upper limit of the delivery time stated by the company in working days. | 5 working days or fewer = 100 points, 25 working days (5 weeks) or more = 0, in between directly proportional. | 12 p |
| Holiday cottage rentals Cancellation protection | Whether cancellation protection or a standardised cancellation condition is in the site's own terms or left to the property owner. | Cancellation protection included in the price = 100 points, the site's standard cancellation condition = 70, the property owner's own condition = 40. | 24 p |
| Holiday cottage rentals Booker's fee to the site | The amount in euros of the site's own delivery or service fee, when stated in the terms or on the front page. | 0 € = 100 points, 30 € or more = 0, in between directly proportional. | 14 p |
| Holiday cottage rentals Booking confirmation | Whether the booking is confirmed immediately online or whether the owner processes the booking request separately. | Immediate confirmation = 100 points, owner processes the request = 40. | 12 p |
| Locksmiths and key services Price is shown before ordering | Whether the company publishes the price of the work or a package price on its own page. | Prices public = 100 points, only some prices (e.g. special-offer products) = 50, price not given before contact = 0. | 24 p |
| Locksmiths and key services On-call coverage | When and where the company's locksmith on-call service can be reached. | 24/7 everywhere = 100, 24/7 only in some areas = 60, evening and weekend on-call service = 30, weekdays during the day only = 0. | 14 p |
| Locksmiths and key services Arrival time is disclosed | Whether the company promises an arrival time in minutes on its own website. | Promise in minutes = 100, estimate given only during the call = 50, time not stated = 0. | 12 p |
| Organic food online shops Free delivery threshold | Minimum order value at which delivery to Finland is permanently free (not a campaign). | 50 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 24 p |
| Organic food online shops Delivery cost for a small order | Cheapest published price for pickup point or parcel locker delivery to Finland (store or warehouse pickup is not counted). | €3 or less = 100 points, €15 or more = 0, in between directly proportional. | 14 p |
| Organic food online shops Return costs | Whether the buyer pays the return postage under the consumer's 14-day right of withdrawal. | Free return = 100, free only when returned to a store = 50, buyer pays = 0. | 8 p |
| Organic food online shops Free pickup | Does the shop mention free pickup from the store or warehouse? | Free pickup = 100, no pickup = 0. | 4 p |
| Natural cosmetics online shops Free delivery threshold | Order amount from which standard delivery to Finland is free. | 40 € or less = 100 points, 90 € or more = 0, in between directly proportional. | 22 p |
| Natural cosmetics online shops Delivery fee below the threshold | Price of the cheapest pick-up point delivery (parcel or parcel locker) in Finland. | 3 € or less = 100 points, 8 € or more = 0, in between directly proportional. | 10 p |
| Natural cosmetics online shops Return costs | Does the shop state whether the consumer's 14-day return is free of charge or whether the customer pays the return postage. | Free return = 100 points, customer pays for the return = 0. | 8 p |
| Natural cosmetics online shops Invoice or instalment payment | Whether the shop offers invoice or instalment payment (e.g. Klarna, Walley, OP) as a payment method. | Invoice or instalment payment available = 100 points, only online banking and card = 0. | 10 p |
| Health food shops Cheapest delivery fee | Cheapest paid domestic parcel fee published in the terms, in euros (pickup from a warehouse or shop is not counted). | €3.50 or less = 100 points, €7 or more = 0, proportional in between. | 18 p |
| Health food shops Free delivery threshold | Lowest permanent order value published in the terms above which an order is delivered without shipping costs, in euros. | 60 € or less = 100 points, 150 € or more = 0, in between directly proportional. | 14 p |
| Health food shops Return costs | Who pays for the consumer's return according to the shop's terms. | Free return = 100, free only to a store = 50, customer pays postage = 0. | 10 p |
| Health food shops Return period | Consumer's right of return in days from receipt of the order. | 60 days or more = 100 points, 14 days (statutory minimum) = 0, directly proportional in between. | 8 p |
| Credit cards Loan interest margin | Credit card margin over the 3-month Euribor, percent. | 8% or less = 100 points, 15% or more = 0, in between directly proportional. | 24 p |
| Credit cards Card monthly fee | Monthly fee of the card in euros without a service package. | €0 = 100 points, €6 or more = 0, directly proportional in between. | 14 p |
| Credit cards Interest-free payment period | Length of the interest-free payment period in days, when the company states it (on average or at most). | 45 days or more = 100 points, 25 days or less = 0, in between directly proportional. | 12 p |
| HVAC contractors Hourly rate | Hourly rate for basic work on a weekday including VAT, euros per hour. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 22 p |
| HVAC contractors Prices shown before ordering | Whether the company's pages have a price list with hourly rates. | Price list on the page = 100, only a price estimate in an article = 50, no prices = 0. | 10 p |
| HVAC contractors Service vehicle call-out fee | Fixed service van or travel allowance for the nearest customer including VAT, in euros. | 25 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 10 p |
| HVAC contractors Emergency service | Whether the company says it is on call around the clock. | Around the clock = 100, by arrangement or times not stated = 50. | 8 p |
| Ground source heat pump systems Length of manufacturer's warranty | Factory warranty of the ground source heat pump in years, when the company states it on its own page or in its warranty document. | 6 years or more = 100 points, 2 years = 0, in between directly proportional. | 22 p |
| Ground source heat pump systems Price is shown before the quote | Whether the company publishes the price or price range of a geothermal heating system in euros on its own page. | Model-specific price = 100, price range = 50, no price information = 0. | 12 p |
| Ground source heat pump systems COP or SCOP figure published | Whether the COP or SCOP figure of a ground source heat pump is given as a number on the company's own page. | Number shown = 100, not shown = 0. | 8 p |
| Ground source heat pump systems Additional warranty or warranty extension | Does the company state on its own site an extended warranty, compressor warranty or insurance after the factory warranty. | Mentioned = 100, not mentioned = 0. | 8 p |
| Painting contractors Price is shown before the quote | Whether the page has a price in euros or a price range, or only a calculator or request for quote. | Price in euros or a range on the page = 100, only a price calculator = 50, no price = 0. | 20 p |
| Painting contractors Fixed-price contract costs | What the company says about the content of the contract price and additional costs. | All costs included in the price = 100, fixed price and extra work agreed in advance = 60, fixed extra costs on top of the contract = 30. | 12 p |
| Painting contractors Warranty | Whether the company states the length and terms of the warranty. | Length and terms published = 100, warranty with terms but without length = 60, mention only = 20. | 10 p |
| Painting contractors Household tax deduction | How precisely does the company present the household tax deduction? | Calculation included with the quote = 100, percentage on the page = 65, mention only = 30. | 8 p |
| Exterior painters Price is shown before the quote | Whether the company's page states both the total price range of a detached house and the price per square metre in euros. | Total price and price per square metre in euros = 100, only price per square metre = 70, only the price of one item (the roof) = 40, only a calculator = 20, no price = 0. | 20 p |
| Exterior painters Painting work warranty | Warranty length in years for house painting, stated on the company's page. | 5 years or more = 100 points, 0 years = 0, in between directly proportional. | 14 p |
| Exterior painters Contract work can be paid in instalments | Whether the company has its own financing or instalment option and how precisely the terms are stated on the page. | Interest rate or payment term on the page = 100, amount or financier on the page = 70, financing page without terms = 40, only a mention of payment arrangements = 20. | 8 p |
| Exterior painters Household tax deduction | How precisely the company presents the household tax deduction on its own pages. | Calculation example on the page = 100, calculator on the page = 80, percentage and maximum amount = 65, mention only = 30. | 8 p |
| Paints and surface treatment products online Order online to your home | Whether the company has its own online shop from which the product is delivered to the door. | Home delivery from own online shop = 100, order online but pick up from the store = 50, only through resellers = 0. | 20 p |
| Paints and surface treatment products online Price of a colour sample | Price of the cheapest single colour sample or colour swatch without delivery costs. | 0 € = 100 points, 5 € or more = 0, in between directly proportional. | 12 p |
| Paints and surface treatment products online Delivery time | Longest stated delivery time for a stock product, in working days. | 1 working day = 100 points, 10 working days or more = 0, in between directly proportional. | 10 p |
| Paints and surface treatment products online Return costs | Does the customer pay the postage for a domestic return? | Free return = 100, customer pays return costs = 0. | 8 p |
| Farm insurance Animal illness is covered | The company states on its own page that the production animal insurance can be extended to cover the loss of an animal as a result of illness. | Yes = 100 points, No = 0. | 22 p |
| Farm insurance Absence of a key person | Triggering causes of personal business interruption insurance. | Illness and accident = 100, accident only = 50, none at all = 0. | 16 p |
| Farm insurance Crop from weather events | Crop-failure protection in the company's terms or on the product page. | Weather events (for example hail, drought, rain) = 100, fire damage only = 20, none at all = 0. | 12 p |
| Advertising agencies Contact person | Contact person for a new customer and their contact details published on the site. | Name, phone and e-mail = 100 points, name and phone = 75, general number and e-mail format = 50, visiting address only = 0. | 22 p |
| Advertising agencies Customer work visible | Whether the page has named customer cases or just a list of awards. | Named customer cases on its own pages = 100 points, only a list of awards with customer names = 50, nothing = 0. | 18 p |
| Advertising agencies Service in Finnish | Is the website available in Finnish. | Finnish-language site = 100 points, English only = 0. | 10 p |
| Card payment terminals Card payment fee | Percentage price of a domestic consumer card payment on site, with no monthly fee. | 0.8% or less = 100 points, 2.5% or more = 0, in between directly proportional. | 22 p |
| Card payment terminals Device price | Price in euros of the cheapest physical payment terminal, excluding VAT. | €29 or less = 100, €200 or more = 0, in between directly proportional. | 8 p |
| Card payment terminals Price shown before contract | Does the company publish the card payment and device price on its pages? | Card payment fee and device price published = 100, only card payment fee = 60, no prices = 0. | 8 p |
| Card payment terminals Commitment | Whether the company promises on its own pages that no long commitment is needed. | No long contract = 100, not stated = 0. | 6 p |
| Card payment terminals Settlement speed | Settlement time stated by the company after a card payment. | Immediately = 100, next day = 70, 1–2 banking days = 40. | 6 p |
| Marketing automation platforms Cheapest paid package | Price of the cheapest paid package on the pricing page. | 7 or less = 100 points, 60 or more = 0, in between directly proportional. Price in the currency in which the company shows it. | 24 p |
| Marketing automation platforms Free use | Whether a permanent free package is available or only a time-limited trial. | Permanent free package = 100, free trial only = 50, neither = 0. | 16 p |
| Marketing automation platforms Cancellation and warranty | What the company publicly promises about cancellation or refunds. | Money-back guarantee = 100, cancellation from your own account at any time = 70, not stated = 0. | 10 p |
| Travel and hotel comparison Commission is disclosed | Whether the service states on its own pages that it receives a commission or other compensation from bookings. | Fee clearly stated on the website = 100 points, not stated = 0. | 18 p |
| Travel and hotel comparison Who runs the service | Are the administrator's name and registration details visible on the site? | Company name and registration number shown = 100 points, only the operator's name = 50, neither = 0. | 11 p |
| Travel and hotel comparison Hintatakuu | Whether the service promises a price guarantee on its own website, or states that prices are not guaranteed. | Price guarantee = 100 points, service states it does not guarantee prices = 0. | 11 p |
| Travel and hotel comparison Number of hotels | Total number of hotels stated by the service itself. | 150,000 hotels or more = 100 points, 10,000 or fewer = 0, in between directly proportional. | 10 p |
| Motorhome rental Cheapest weekly rate | Cheapest published weekly rental price for a motorised vehicle, VAT included. | €450 or less = 100 points, €1,100 or more = 0, in between directly proportional. | 22 p |
| Motorhome rental Kilometres included in the price | Kilometres included in the weekly price in the summer season. Unlimited kilometres are counted as 2 500 kilometres. | 2,500 km per week or more = 100 points, 1,000 km or less = 0, in between directly proportional. | 12 p |
| Motorhome rental Excess in case of accidental damage | Comprehensive insurance deductible per claim domestically. | €500 or less = 100 points, €1,500 or more = 0, in between directly proportional. | 10 p |
| Motorhome rental Pet allowed | Pet policy according to the rental company's own terms and price list. | Yes = 100 points, only with permission or by agreement = 50, no = 0. | 6 p |
| Motorhome insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 26 p |
| Motorhome insurance Motor insurance bonus | Maximum motor insurance bonus stated by the company, as a percentage. | 85% or more = 100 points, 60% or less = 0, directly proportional in between. | 14 p |
| Motorhome insurance Taking out insurance | How can motorhome insurance be bought on the company's website. | Online immediately = 100 points, quote request = 50. | 10 p |
| Suitcases and bags online Return period | Number of days within which the product can be declared as returned. | 60 days or more = 100 points, 14 days (statutory minimum) = 0, in between directly proportional. | 18 p |
| Suitcases and bags online Return price | Return costs according to the terms. | Free = 100, free only on a condition (for example a certain return method or a minimum product value) = 50, paid = 0. | 14 p |
| Suitcases and bags online Delivery fee on a small order | Cheapest standard delivery below the free delivery threshold, in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 10 p |
| Suitcases and bags online Free delivery threshold | Order value in euros above which the order is delivered without delivery costs. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 8 p |
| Travel agencies Due date of the final payment | How many days before departure the full price of the trip must be paid at the latest. | 21 days or fewer = 100 points, 60 days or more = 0, directly proportional in between. | 22 p |
| Travel agencies Advance payment | Advance or reservation fee in euros per person, the lower published standard amount. | €200 or less = 100 points, €750 or more = 0, in between directly proportional. | 14 p |
| Travel agencies Change or cancellation cover | The company's own published change or cancellation protection. | Cancellation for any reason = 100, right to make changes = 60, not stated = 0. | 14 p |
| Travel insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 24 p |
| Travel insurance Age limit | Maximum age at which the insurance can be taken out or until which it is valid (years). | 100 years or more = 100 points, 75 years or less = 0, in between directly proportional. | 12 p |
| Travel insurance Delayed baggage | Number of hours after which essentials for delayed baggage are reimbursed. | 2 hours or less = 100 points, 8 hours or more = 0, in between directly proportional. | 14 p |
| Carpet washing and carpet laundries Rug cleaning price per square metre | Cheapest carpet washing price per square metre published in the price list, €/m². | €9 or less = 100 points, €20 or more = 0, in between directly proportional. | 24 p |
| Carpet washing and carpet laundries Rug pickup from home | Home delivery price on the company's own pages. | Free pickup and return = 100, pickup offered but price is charged or not shown = 50, no home pickup = 0. | 12 p |
| Carpet washing and carpet laundries Price per square metre for worthless-item cleaning | Highest price list per-square-metre price for rug washing (silk, hand-knotted or similar), €/m². | 20 € or less = 100 points, 30 € or more = 0, directly proportional in between. | 8 p |
| Carpet washing and carpet laundries Weekday opening hours | Opening hours stated by the laundry from Monday to Friday, hours per week. | 50 hours or more = 100 points, 20 hours or less = 0, in between directly proportional. | 6 p |
| Rugs online Cheapest delivery | Price of the cheapest delivery method for a 50-euro order on the terms page. | 0 € = 100 points, 20 € or more = 0, in between directly proportional. | 20 p |
| Rugs online Return period | Length of the right of return in days for a stock rug. | 30 days or more = 100 points, 14 days = 0, in between directly proportional. | 10 p |
| Rugs online Return price | Return cost paid by the customer in Finland. | 0 € = 100 points, 15 € or more = 0, in between directly proportional. | 10 p |
| Rugs online Delivery time | Longest stated delivery time for a stock item in working days. | 3 working days or less = 100 points, 15 working days or more = 0, directly proportional in between. | 10 p |
| Meditation apps Free use | Does the app have a permanently free tier or only a trial. | Permanent free tier = 100 points, free trial only = 50, neither = 0. | 18 p |
| Meditation apps Money back | Return or cancellation right promised in the service's own terms. | 14-day right of return = 100 points, return within 14 days at the company's discretion = 50, return only at the company's discretion = 25, no returns = 0. | 16 p |
| Meditation apps Order cancellation | Whether the order can be cancelled directly from the service's own account, website or by e-mail. | Cancellation directly with the service = 100 points, cancellation only through the app store or payment method = 50. | 16 p |
| Canoeing services Kayak daily price | Rental of a single kayak in euros per 24 hours or per day. | 40 € or less = 100 points, 70 € or more = 0, directly proportional in between. | 22 p |
| Canoeing services Cancellation period | How many days before the start a booking can be cancelled without full payment. | 1 day = 100 points, 30 days = 0, proportional in between. | 12 p |
| Canoeing services Price is shown before booking | Is the rental price published on the company's website? | Price on the page = 100, only a from-price = 50, no price = 0. | 8 p |
| Canoeing services Equipment transport | Transport service and its price. | Transport and price published = 100, transport by quote = 50, no transport = 0. | 8 p |
| Exhibition stand and roll-up online shops Price of the cheapest roll-up | Price in euros of the cheapest complete roll-up stand (frame and banner) published in the online shop, as shown on the page. | 60 € or less = 100 points, 150 € or more = 0, in between directly proportional. | 22 p |
| Exhibition stand and roll-up online shops Delivery time | Delivery time in working days promised on the page. If the page gives a range, the longer end is used. | 2 working days or fewer = 100 points, 20 working days or more = 0, in between directly proportional. | 14 p |
| Exhibition stand and roll-up online shops Right of return or exchange | Return or exchange right stated on the company's own pages. | 14-day right of return = 100, limited right of exchange = 50, return only with the company's approval = 20. | 8 p |
| Exhibition stand and roll-up online shops Complaint period | Days that the terms allow for making a complaint after delivery. | 14 days or more = 100 points, 3 days or less = 0, directly proportional in between. | 6 p |
| Forestry service companies Price is shown before contact | Whether the company states on its own page the price of the service, a price estimate, or that the service is free. | Exact price or free of charge stated = 100, only indicative price = 70, no price on the page = 0. | 20 p |
| Forestry service companies Free online service | Whether the forest owner has their own login service where forests and sales can be managed. | Online service for forest owners = 100, not mentioned = 0. | 12 p |
| Forestry service companies PEFC and FSC certification | How many certification schemes (PEFC, FSC) the company offers to the forest owner. | PEFC and FSC = 100, only one = 50, neither = 0. | 12 p |
| Forestry service companies Certification costs | Is a separate fee charged for certification? | Free = 100, included in the membership fee = 60, price not stated = 0. | 6 p |
| Hunting supplies online stores Cheapest delivery | Price of the cheapest standard pickup point or postal parcel on the terms page. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 18 p |
| Hunting supplies online stores Delivery time | Delivery time promised on the terms page for a stock product, in working days (longest promised value). | 2 working days or fewer = 100 points, 7 working days or more = 0, in between directly proportional. | 12 p |
| Hunting supplies online stores Return costs | Responsibility for return costs in a standard cancellation as stated on the terms page. | Shop pays the return = 100 points, customer pays = 0. | 10 p |
| Hunting supplies online stores Return period | Length of the return or cancellation right in days promised on the terms page. | 30 days or more = 100 points, 14 days (legal minimum period) = 0, in between directly proportional. | 10 p |
| Forest insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 20 p |
| Forest insurance Storm compensation cap | Highest selectable maximum compensation for storm damage, euros per solid cubic metre. | 35 € or more = 100 points, 15 € or less = 0, directly proportional in between. | 12 p |
| Forest insurance Smallest compensable damage | How many solid cubic metres of timber must be destroyed at minimum for the damage to be compensated. | No lower limit = 100 points, 20 solid cubic metres or more = 0, in between directly proportional. | 8 p |
| Forest insurance Compensation for lost yield | Whether expected-value compensation is mentioned on the company's own pages or in the product brochure. | Yes = 100 points, no = 0. | 5 p |
| Forest insurance Insect damage | Compensation for insect damage is mentioned on the company's own website. | Yes = 100 points, no = 0. | 5 p |
| Holiday home insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 24 p |
| Holiday home insurance Outbuildings included | Largest area of an outbuilding in square metres that is automatically covered by the holiday home insurance. | 15 m² or more = 100 points, 5 m² or less = 0, in between directly proportional. | 12 p |
| Holiday home insurance Rowing boat and motor | Maximum compensation in euros for a rowing boat and a small outboard motor. | 3,500 € or more = 100 points, 0 € = 0, directly proportional in between. | 7 p |
| Holiday home insurance Jetty | Maximum compensation for the jetty in euros. | 4,000 € or more = 100 points, jetty cannot be insured = 0, in between directly proportional. | 7 p |
| Snowmobile and ATV rental Daily rental | Full-day rental (about 8 hours) of the cheapest published snowmobile, in euros. Fuel is not included. | €200 or less = 100 points, €350 or more = 0, in between directly proportional. | 24 p |
| Snowmobile and ATV rental Kilometres included in the price | Kilometres included in the daily rental. | Unlimited = 100, 250 km per day = 70, 200 km per day = 50. | 10 p |
| Snowmobile and ATV rental Excess in case of accidental damage | Excess in case of damage for the cheapest snowmobile class, in euros. | 1,000 € or less = 100 points, 2,500 € or more = 0, in between directly proportional. | 10 p |
| Snowmobile and ATV rental Online booking | Whether the company's page has online booking or a web shop for snowmobile rental. | Online booking = 100, phone or e-mail only = 0. | 6 p |
| Snowmobile and ATV shops Price is shown before purchase | Whether the price of the devices for sale is published on the company's own page. | Price shown = 100 points, no prices = 0. | 20 p |
| Snowmobile and ATV shops Financing terms displayed | What the company's own page says about financing. | Example calculation with the annual percentage rate (APR) = 100, interest or costs stated without an annual rate = 60, lender or credit limit mentioned without figures = 30, nothing = 0. | 12 p |
| Snowmobile and ATV shops Right of return in the online shop | Whether the consumer's 14-day right of cancellation or return is stated in the online shop's terms. | Written into the terms = 100, not written = 0. | 10 p |
| Snowmobile and ATV shops Brand-specific servicing | Whether the company describes its own maintenance on its pages. | Brand servicing described = 100, servicing only mentioned or appointment booking = 50, no mention = 0. | 8 p |
| Motorcycle riding gear online Return period | Length of the right of return in days from receipt of the product, as stated in the online shop's terms. | 30 days or more = 100 points, 14 days (minimum period under the Consumer Protection Act) = 0, directly proportional in between. | 20 p |
| Motorcycle riding gear online Return costs | Whether the shop states that returns are free of charge for the customer. | Free return = 100, free only in part (for example only one return) = 50, customer pays for the return = 0. | 14 p |
| Motorcycle riding gear online Cheapest delivery fee | Cheapest delivery method price to Finland for a private customer stated in the terms, in euros. | 4 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 8 p |
| Motorcycle riding gear online Order dispatch time | The store promises in its terms to dispatch or deliver the order this quickly. | Leaves the same day = 100, the same or next business day = 75, 1–5 business days = 40, 3–7 days = 0. | 8 p |
| Motorcycle servicing Price per working hour | Standard hourly rate published by the company, VAT included. | €85 or less = 100 points, €120 or more = 0, in between directly proportional. | 22 p |
| Motorcycle servicing Winter storage price | Cheapest published seasonal price for winter storage of a standard-sized motorcycle. | €130 or less = 100 points, €350 or more = 0, in between directly proportional. | 14 p |
| Motorcycle servicing Servicing prices shown | How precisely the company publishes service prices on its own page. | Hourly rate and price list for individual jobs = 100, only hourly rate or from-price = 50, no prices = 0. | 10 p |
| Motorcycle servicing Replacement bike during servicing | Whether a replacement bike is available for rent during servicing and what it costs. | Replacement bike offered = 100, not offered or not stated = 0. | 4 p |
| Motorcycle shops Price is shown before purchase | Whether the price of motorcycles for sale is published on the company's own page. | Price shown = 100 points, no prices = 0. | 22 p |
| Motorcycle shops Financing terms displayed | What the company's own page says about financing. | Example calculation with effective annual interest rate = 100, interest or costs stated without annual rate = 60, financing mentioned without figures = 30, nothing = 0. | 12 p |
| Motorcycle shops Right of return in the online shop | Whether the consumer's 14-day right of exchange or return is recorded in the online shop's terms. | Written into the terms = 100, not written = 0. | 8 p |
| Motorcycle shops Brand-specific servicing | Whether the company describes its own maintenance on its pages. | Authorised brand service described = 100, service only mentioned = 50, no mention = 0. | 8 p |
| Motorcycle licence school Price of A card | Price in euros of the cheapest published full class A course, excluding official fees. | €450 or less = 100 points, €650 or more = 0, in between directly proportional. | 24 p |
| Motorcycle licence school Price is shown before registration | Whether the price of the A course is shown on the company's own page without selecting a location. | Price shown on the page = 100, shown only after choosing a branch or only partially = 50, not at all = 0. | 12 p |
| Motorcycle licence school Price of an extra driving hour | Price of an extra motorcycle driving lesson in euros per hour. | 70 € or less = 100 points, 100 € or more = 0, in between directly proportional. | 8 p |
| Motorcycle licence school Delivery time of a sick note | Days the student has to submit a medical certificate. | 14 days or more = 100, 0 days = 0, in between directly proportional. | 6 p |
| Motorcycle insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 24 p |
| Motorcycle insurance Helmet and riding gear | What equipment motorcycle insurance covers. | Helmet, riding suit, gloves and boots = 100 points, helmet and some of the equipment = 75, helmet only = 50. | 10 p |
| Motorcycle insurance Maximum bonus of motor insurance | Maximum bonus of motor liability insurance as a percentage. | 83% or more = 100 points, 70% or less = 0, directly proportional in between. | 6 p |
| Motorcycle insurance Sign-up bonus for a new driver | No-claims starting bonus of motor third-party insurance for a new driver, as a percentage. | 40% or more = 100 points, 30% or less = 0, directly proportional in between. | 5 p |
| Motorcycle insurance Comprehensive insurance switching bonus | Immediate bonus granted by motor insurance, as a percentage. | 80% or more = 100 points, 50% or less = 0, directly proportional in between. | 5 p |
| Motorcycle rental companies Weekend price | Weekend price of the cheapest rentable bike in euros. | €250 or less = 100 points, €600 or more = 0, in between directly proportional. | 24 p |
| Motorcycle rental companies Deductible for damage | Published amount of the deductible in euros per claim. | 500 € or less = 100 points, 2,500 € or more = 0, directly proportional in between. | 12 p |
| Motorcycle rental companies Price of excess kilometres | Price in euros per kilometre when the kilometres included in the price are exceeded. | €0.20/km or less = 100 points, €0.60/km or more = 0, in between directly proportional. | 8 p |
| Motorcycle rental companies Driving equipment included in the price | Are a helmet and riding gear included in the rental price? | Helmet and riding gear included in the price = 100, only helmet included = 50, gear at extra cost = 0. | 6 p |
| Moped insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 24 p |
| Moped insurance Customer discount | The maximum discount in percent stated by the company (consolidation benefit, owner discount or customer-years discount). | 17% or more = 100 points, 5% or less = 0, in between directly proportional. | 10 p |
| Moped insurance Helmet and riding gear | What equipment does moped insurance cover? | Helmet, riding suit, gloves and boots = 100 points, helmet and other equipment = 75, helmet only = 50. | 8 p |
| Moped insurance Winter season fee | How is downtime taken into account in the insurance premium? | Season price included in the price, no notification = 100 points, refund or price requires notification of the driving season = 50. | 8 p |
| MRI and imaging services Price of an MRI scan | Lowest MRI scan price published by the company (joint, limb or spine) without contrast agent. | €200 or less = 100 points, €500 or more = 0, in between directly proportional. | 24 p |
| MRI and imaging services Fees added to the price | Service and Kanta fees that are added separately to the headline price, in total. | €0 (fees included in the price) = 100 points, €30 or more = 0, in between directly proportional. | 10 p |
| MRI and imaging services Access without a referral | Whether the company states on its page that imaging is available without a referral. | Yes = 100 points, partly (only some examinations) = 50, no (referral required) = 0. | 10 p |
| MRI and imaging services Time online | Whether an MRI appointment can be booked online. | Yes = 100 points, partially (only some descriptions) = 50, by phone only = 0. | 6 p |
| Note-taking apps Free use | Whether the app has a permanent free tier, and whether it limits the number of notes, devices or syncing. | Free with no volume or device restriction = 100, free but limited = 50, only a paid trial = 0. | 24 p |
| Note-taking apps Notes export | Whether notes in the free tier can be exported in an open format (Markdown or plain text) without a paid upgrade. | Export to Markdown or text format = 100, only the app's own or a restricted format = 50, no export = 0. | 14 p |
| Note-taking apps Encryption | Whether notes are encrypted so that the service provider cannot read them (end-to-end). | End-to-end encryption by default for everyone = 100, end-to-end encryption optional or paid = 60, encrypted on the server only = 20, no encryption = 0. | 12 p |
| Fashion retailers Delivery cost | Price of the cheapest published delivery method below the free delivery threshold. | 0 € = 100 points, 8 € or more = 0, directly proportional in between. | 20 p |
| Fashion retailers Return price | Whether returns from Finland are free. | Free = 100, partly free = 50, customer pays = 0. | 14 p |
| Fashion retailers Free delivery threshold | Order value above which the order is delivered free of charge to all customers. | €40 or less = 100 points, €100 or more = 0, in between directly proportional. | 10 p |
| Fashion retailers Refund speed | Maximum refund period stated by the company, in days. | 7 days or less = 100 points, 21 days or more = 0, in between directly proportional. | 6 p |
| Music production software Price of the cheapest version | Price of the cheapest published full version, in the currency shown on the page. | 60 or fewer = 100 points, 150 or more = 0, directly proportional in between. | 22 p |
| Music production software Length of free trial | Length of the free trial in days. | 60 days or more = 100, 0 days = 0. | 12 p |
| Music production software Operating systems | Number of supported desktop operating systems (Windows, macOS, Linux). | 3 = 100, 1 = 0, in between directly proportional. | 8 p |
| Music production software Price of updates | How long updates are free of charge for a purchased licence. | Lifetime = 100, next major version included = 75, updates for the same major version or 12 months = 40. | 8 p |
| Music schools Tuition price per term | Cheapest published term price for a weekly 30-minute individual lesson, incl. VAT. | €350 or less = 100 points, €750 or more = 0, in between directly proportional. | 24 p |
| Music schools Trial before commitment | Whether a trial lesson or introductory visit is free, paid or unavailable. | Free trial = 100, paid trial package = 40, no trial = 0. | 10 p |
| Music schools Compensation for absence | How a pupil's reported absence is compensated. | Transfer, remote lesson or refund = 100, remote lesson only = 50, not compensated = 0. | 6 p |
| Music schools Instalments | Number of instalments and any extra charge. | Monthly instalments or at least three instalments at no extra charge = 100, several instalments for an extra charge = 60, two instalments = 40, only one instalment = 0. | 6 p |
| Music schools Culture and sports benefits | How many benefits the school names as accepted (Smartum, ePassi, Edenred, Eazybreak, Nuorisopassi). | 4 benefits or more = 100, none = 0, directly proportional in between. | 4 p |
| Music services Price of an individual order | Price of the cheapest single-person monthly subscription in euros, without promotions. | €9 or less = 100 points, €15 or more = 0, in between directly proportional. | 20 p |
| Music services Upper limit of sound quality | Best sound quality stated by the service in the basic package. | Hi-Res up to 192 kHz = 100, lossless 24 bit / 44.1 kHz = 60, no lossless audio = 0. | 14 p |
| Music services Student price | Monthly price of a student subscription, in euros. | 5 € or less = 100 points, 10 € or more = 0, directly proportional in between. | 9 p |
| Music services Free version | Is a permanent free tier offered in Finland. | Free tier available = 100, not available = 0. | 7 p |
| Ink cartridges and toners online Free delivery threshold | Order amount from which no delivery fee is charged. Does not include store pickup. | 40 € or less = 100 points, 100 € or more = 0, directly proportional in between. If free delivery is not offered at all, 0 points. | 20 p |
| Ink cartridges and toners online Delivery cost | The price of the cheapest published domestic delivery method for an order below the free delivery threshold. Store pickup is not counted. | 0 € = 100 points, 9 € or more = 0, in between directly proportional. | 12 p |
| Ink cartridges and toners online Right of return | Return period promised to the consumer in the shop's terms. | 30 days = 100 points, 14 days = 50, shorter = 0. | 8 p |
| Ink cartridges and toners online Delivery time | Normal delivery time stated by the shop in working days for a stock item, longest stated figure. | 2 working days or fewer = 100 points, 7 working days or more = 0, in between directly proportional. | 5 p |
| Ink cartridges and toners online Invoice payment period | Interest-free payment period in days for a consumer invoice or Klarna payment, stated in the shop's terms or on the payment methods page. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 5 p |
| Moving services Price in advance | Whether the page has price ranges by apartment size, only examples of actual prices, or only a request for quote. | Price ranges by size of home = 100, actual price examples = 60, only request for quote = 0. | 22 p |
| Moving services Moving insurance | Does the company offer its own moving insurance or does it refer only to statutory liability. | Own moving insurance offered = 100, only statutory liability and the customer's own insurance = 40, only a mention of insured transport = 20, not mentioned = 0. | 16 p |
| Moving services Weekend price | Does the company state whether the charge is the same on weekdays and at weekends. | Same price on weekdays and Saturdays = 100, weekend surcharge = 0. | 12 p |
| Move-out cleaning Hourly rate | Hourly price of move-out cleaning in euros, including VAT, before the household tax deduction. | €40/h or less = 100 points, €65/h or more = 0, in between directly proportional. | 20 p |
| Move-out cleaning Price is shown before ordering | Whether the total price (fixed price or calculator), only the hourly rate, or no price is shown. | Total price shown = 100, only hourly rate or estimates = 50, no price = 0. | 10 p |
| Move-out cleaning Equipment and materials | Are equipment and cleaning products included in the price? | Included = 100, paid extra = 40, not included = 0. | 6 p |
| Move-out cleaning Cancellation | How close to the cleaning time the order can be cancelled without charge. | Free until 1 day before = 100, free until 3 working days before = 50, chargeable immediately = 0. | 8 p |
| Move-out cleaning Warranty | Length of the warranty or complaint period, when stated. | Warranty period of 7 days or more = 100, shorter stated period = 70, warranty without a stated period = 40, no warranty = 0. | 6 p |
| Sales outsourcing services Price per scheduled appointment | Cheapest published starting price in euros per agreed or completed meeting. | 100 € or less = 100 points, 400 € or more = 0, in between directly proportional. | 24 p |
| Sales outsourcing services Reporting frequency | Reporting frequency promised on the page. | Weekly = 100, monthly = 60, agreed separately = 20. | 12 p |
| Sales outsourcing services Basis of payment | What pricing is based on according to the page. | Payment for agreed meetings = 100, performance-based without specification = 70, case-by-case agreement = 30. | 14 p |
| Sales training services Published price | The cheapest price of an open course or online course published on the company's own page, in euros. | €150 or less = 100 points, €1,500 or more = 0, in between directly proportional. | 24 p |
| Sales training services Warranty and cancellation | Warranty and cancellation terms published on the company's own pages. | Money-back guarantee = 100 points, satisfaction guarantee (not charged) = 70, free cancellation until a set deadline = 50, terms missing = 0. | 14 p |
| Sales training services Free introduction | Does the company mention on its page a free meeting, webcast or free registration. | Free option mentioned = 100 points, not found = 0. | 12 p |
| Naprapathy clinics Price of a naprapath visit | The cheapest published price of a single naprapath appointment (euros), a 45–60 minute visit without a treatment package. | 70 € or less = 100 points, 100 € or more = 0, in between directly proportional. | 24 p |
| Naprapathy clinics Price shown before booking | Whether the visit price of a naprapath can be read from the company's own price list page. | Yes = 100 points, no = 0. | 14 p |
| Naprapathy clinics Wellbeing benefit as a payment method | Number of wellbeing benefits named on the payment page (ePassi, Smartum, Edenred). | 3 benefits = 100 points, 0 = 0, in between directly proportional. | 12 p |
| Online marketplaces Seller's fees shown | Does the service publicly state what selling costs the seller. | Costs clearly displayed = 100, only some costs displayed = 50, not displayed = 0. | 20 p |
| Online marketplaces Right of return | Return or cancellation right for the buyer stated in the terms. | 14-day right of return without reason = 100, refund only in problem situations = 50, not stated = 0. | 14 p |
| Online marketplaces Time to report a problem | Time stated in the terms for reporting a problem or returning the product, in days. | 14 days or more = 100, 1 day = 0, directly proportional in between. | 16 p |
| Neuropsychiatric coaching providers Hourly rate | Published price in euros of a 60-minute neurodivergent coaching session for a self-paying client. | €60 or less = 100 points, €140 or more = 0, in between directly proportional. | 22 p |
| Neuropsychiatric coaching providers Price is shown before contact | Whether the price of neuropsychiatric coaching is published on the company's own page. | Yes = 100, partly = 50, no = 0. | 10 p |
| Neuropsychiatric coaching providers Entry with your own money | The page says that coaching is available without a referral or a payment commitment. | Yes = 100, no = 0. | 10 p |
| Neuropsychiatric coaching providers Cancellation period | Cancellation period in hours before receipt. | 12 hours or less = 100 points, 72 hours or more = 0, in between directly proportional. | 8 p |
| Chimney sweeping services Chimney sweeping price | Cheapest published price for sweeping one fireplace and flue in a detached house, VAT included. | 60 € or less = 100 points, 80 € or more = 0, directly proportional in between. | 24 p |
| Chimney sweeping services Cottage chimney sweeping | Cheapest published price for sweeping one fireplace and flue in a holiday home. | €80 or less = 100 points, €100 or more = 0, in between directly proportional. | 8 p |
| Chimney sweeping services Travel costs | Whether the company charges mileage allowance or travel costs on top of the base price. | No travel costs = 100 points, mileage allowance above a certain limit = 50, travel costs always separate = 0. | 8 p |
| Chimney sweeping services Invoicing surcharge | Invoicing fee for an e-mail or paper invoice in euros. | 0 € = 100 points, 5 € or more = 0, in between directly proportional. | 6 p |
| Chimney sweeping services Online appointment booking | How a chimney sweep can be ordered from the company's page. | Time selectable by yourself from a calendar = 100, online form where the company proposes a time = 50, only contact or call = 0. | 4 p |
| Software development agencies Security certificate | Whether the company has an ISO/IEC 27001 certificate according to its own website. | Certificate granted = 100 points, not found = 0. | 22 p |
| Software development agencies Quality management certification | Does the company have an ISO 9001 certificate according to its own website. | Certificate granted = 100 points, not found = 0. | 14 p |
| Software development agencies AI management system | Whether the company has an ISO/IEC 42001 certificate according to its own website. | Certificate granted = 100 points, not found = 0. | 14 p |
| Orthodontic treatment Treatment starting price | The cheapest starting price of orthodontic treatment published on the company's page, in euros (regardless of treatment type). | 1,500 € or less = 100 points, 4,500 € or more = 0, in between directly proportional. | 22 p |
| Orthodontic treatment Specialist dentist consultation | Cheapest price published on the page for a specialist dentist's assessment visit, in euros. | €80 or less = 100 points, €200 or more = 0, in between directly proportional. | 10 p |
| Orthodontic treatment Interest-free payment period | Length of the interest-free payment period stated on the page, in months. | 12 months or more = 100 points, 0 months = 0, in between directly proportional. | 10 p |
| Orthodontic treatment Retention in the price | Whether the price list states that retention is included in the price or billed separately. | Included in the price = 100 points, billed separately = 0. | 8 p |
| Detached house insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 24 p |
| Detached house insurance Size limit for yard buildings | Largest area of an outbuilding included in the detached house insurance (m²). | 15 m² or more = 100 points, 5 m² or less = 0, in between directly proportional. | 14 p |
| Detached house insurance Compensation limit for yard buildings | Compensation limit stated by the company for yard buildings and structures (euros). | €10,000 or more = 100 points, €2,000 or less = 0, in between directly proportional. | 12 p |
| Sewing machines and sergers online Delivery cost | Price of the cheapest domestic delivery method in euros when the order is below the free-delivery threshold. | 6 € or less = 100 points, 15 € or more = 0, directly proportional in between. A price that is not stated before checkout is not scored. | 20 p |
| Sewing machines and sergers online Free delivery threshold | Order amount in euros above which the order is delivered without delivery costs. | 50 € or less = 100 points, 150 € or more = 0, directly proportional in between. A limit that is not stated gets 0. | 10 p |
| Sewing machines and sergers online Delivery time | Longest delivery time stated in the terms for a stock product, in days. | 3 days or less = 100 points, 14 days or more = 0, in between directly proportional. | 10 p |
| Sewing machines and sergers online Invoice or instalment payment | Whether the shop offers the consumer an invoice or instalment payment according to its terms. | Yes = 100 points, no = 0. | 10 p |
| Student loans Opening fee | Student loan opening fee (delivery fee) in euros, new loan with a Kela guarantee decision. | 0 € = 100 points, 35 € or more = 0, in between directly proportional. | 22 p |
| Student loans Fee for withdrawing in parts | Fee for a single partial withdrawal in euros (excluding the first withdrawal, if the bank separates it). | €0 = 100 points, €10 or more = 0, in between directly proportional. | 12 p |
| Student loans Transfer of loan to another bank | Price of transferring a student loan in euros. | 0 € = 100 points, 200 € or more = 0, in between directly proportional. | 8 p |
| Student loans Prices shown before applying | Whether student loan costs are stated in euros on the bank's student loan or guidance page. | Euro amount on the page = 100, only a reference to the price list or a condition (e.g. only for owner customers) = 50, no mention = 0. | 8 p |
| Opticians Right to exchange glasses | Length in days of the exchange right or satisfaction guarantee from the handover of the glasses. | 100 days or more = 100 points, 14 days or less = 0, in between directly proportional. | 22 p |
| Opticians Lenses are changed when vision changes | Length of the prescription guarantee or modification guarantee in months. | 6 months or more = 100 points, 0 = 0, in between directly proportional. | 10 p |
| Opticians Eye test for glasses buyers | Whether the chain states on its own site that the eye test is free for buyers of glasses. | Yes = 100, only as a campaign = 50, no = 0. | 18 p |
| Private orthopaedic services Appointment price | Lowest price published by the company for a 20-minute appointment with an orthopaedist or specialist doctor before Kela reimbursement. | 100 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 24 p |
| Private orthopaedic services Fee added on top of the price | Separately charged service, outpatient clinic or office fee at a consultation visit. | 0 € (fee included in the price) = 100 points, 40 € or more = 0, in between directly proportional. | 12 p |
| Private orthopaedic services Price of knee replacement surgery | Lowest price for a knee replacement surgery published by the company on its website. | 8,000 € or less = 100 points, 16,000 € or more = 0, in between directly proportional. Price not published = 0. | 14 p |
| Equity savings accounts Price of a single purchase | Brokerage fee for a €1,000 purchase on the Helsinki stock exchange, most common price level in euros. | 3 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 24 p |
| Equity savings accounts Account maintenance costs | Fixed costs in euros per year for maintaining a share savings account. | €0 = 100 points, €48 a year or more = 0, in between directly proportional. | 14 p |
| Equity savings accounts Foreign shares | Whether foreign stock-exchange shares are allowed in an equity savings account. | Yes = 100 points, no = 0. | 12 p |
| Buy now, pay later Actual annual interest rate of the instalment payment | The effective annual interest rate the company states for instalment payment. | 15% or less = 100 points, 30% or more = 0, directly proportional in between. | 22 p |
| Buy now, pay later Interest-free payment period | Length of the interest-free payment period in days on an invoice. | 45 days or more = 100 points, 14 days or less = 0, in between directly proportional. | 12 p |
| Buy now, pay later Monthly cost | Account management or handling fee in euros per month. | 0 € = 100 points, 5 € or more = 0, in between directly proportional. | 10 p |
| Buy now, pay later Due date postponement | Whether the due date can be postponed independently or only through customer service. | In the app itself = 100, only via customer service = 40, not possible = 0. | 6 p |
| Osteopathy services Single visit price | Price of a single adult visit without discounts. | 70 € or less = 100 points, 100 € or more = 0, in between directly proportional. | 24 p |
| Osteopathy services Kela and wellbeing benefit | Number of reimbursement and benefit options mentioned on the page (Kela reimbursement, wellbeing benefits such as ePassi). | 2 benefits = 100 points, none = 0. | 10 p |
| Osteopathy services Appointment booking | Primary appointment booking channel. | Online booking = 100 points, phone or e-mail = 40. | 8 p |
| Osteopathy services Evenings and weekends | Does the page state hours after 5 pm or at weekends. | Yes = 100 points, no = 0. | 8 p |
| Padel centres Weekday evening hourly rate | The cheapest hourly price for a casual session published on the company's page, on weekdays after 4 pm, for a non-member. | 25 € per hour or less = 100 points, 45 € or more = 0, in between directly proportional. | 22 p |
| Padel centres Cancellation period | How many hours before the start of a shift a drop-in shift can be cancelled. | 2 hours or less = 100 points, 24 hours or more = 0, directly proportional in between. | 12 p |
| Padel centres Exercise benefits as a payment method | How many exercise vouchers (ePassi, Smartum, Edenred, Eazybreak) the company names as a payment method. | 4 benefits = 100 points, 0 = 0. | 8 p |
| Padel centres Price is shown before booking | Is the hourly price list on the company's own page. | Price list on the page = 100, partial or only a price range = 50, none at all = 0. | 8 p |
| Padel equipment online Free delivery threshold | Order total from which delivery is free. | 100 € or less = 100 points, 250 € or more = 0, directly proportional in between. | 18 p |
| Padel equipment online Delivery cost | The cheapest delivery fee stated on the page for delivery to a home or pick-up point, excluding store pick-up. | 4 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 12 p |
| Padel equipment online Return costs | Free return, conditionally free or paid by the customer. | Free return = 100, conditionally free (for example only to a store or a limited quantity) = 50, customer pays = 0. | 12 p |
| Padel equipment online Delivery time | Delivery time stated by the shop, in working days (upper limit). | 2 working days or less = 100 points, 5 working days or more = 0, directly proportional in between. | 8 p |
| Weight management clinics Price is shown before purchase | Whether the company publishes the price of the weight management service on its own page. | Programme price shown = 100, only per-visit prices or some prices = 50, no price shown = 0. | 20 p |
| Weight management clinics Monthly price of the programme | Cheapest published monthly price of the programme, 12-month programme. Medication not included. | €80 per month or less = 100 points, €200 or more = 0, in between directly proportional. | 10 p |
| Weight management clinics Treatment is built as a programme | Does the company state the programme's duration in months. | Programme duration stated (6 or 12 months) = 100, care pathway described but duration not stated = 50, no programme = 0. | 8 p |
| Weight management clinics Free initial contact | Is the carer's first advisory visit or call free of charge? | Free = 100, paid or not stated = 0. | 6 p |
| Weight management clinics Treatment possible remotely | Can the treatment be done entirely remotely. | Entirely remote = 100, remote or on-site by choice = 50, on-site only = 0. | 6 p |
| Paintball and airsoft Price per player | Cheapest published price in euros of an adult guided game package per player, equipment included. Playing time and number of balls are stated in the note. | 30 € or less = 100 points, 50 € or more = 0, in between directly proportional. | 20 p |
| Paintball and airsoft Free cancellation | Time in hours before the start of the game within which the booking can still be cancelled free of charge. | No cancellation fee at all (0 hours) = 100 points, 14 days (336 hours) or more = 0, in between directly proportional. The later the cancellation is free, the better. | 12 p |
| Paintball and airsoft Extra balls price | Price of the cheapest extra pouch of balls converted to euros per 500 balls. Unlimited number of balls included in the package = 0 €. | €0 = 100 points, €20 or more per 500 balls = 0, in between directly proportional. | 6 p |
| Paintball and airsoft Smallest group | The minimum number of players for which a guided game can be booked or on which billing is based. | 4 players or fewer = 100 points, 14 players or more = 0, in between directly proportional. | 6 p |
| Paintball and airsoft Youngest player | Lowest age in years for which the company offers its own game format or game group. | 5 years or less = 100 points, 12 years or more = 0, in between directly proportional. | 6 p |
| Van rental Daily price | Published 24-hour rental price of the cheapest van, in euros. | €80 or less = 100 points, €130 or more = 0, in between directly proportional. | 24 p |
| Van rental Basic excess | Basic deductible of a van without deductible reduction, in euros per claim. | 500 € or less = 100 points, 2,500 € or more = 0, directly proportional in between. | 12 p |
| Van rental Kilometres included in the price | Kilometres included in the daily rate. | 300 km or more = 100 points, 100 km or less = 0, in between directly proportional. | 8 p |
| Van rental Free cancellation period | Hours before the start of the rental by which cancellation is still free of charge. | 24 hours or less = 100 points, 96 hours or more = 0, in between directly proportional. | 6 p |
| Parcel services Cheapest package | Price of the cheapest package published for consumers, in euros. | 5 € or less = 100 points, 25 € or more = 0, in between directly proportional. | 22 p |
| Parcel services Series package price | Price of a series of ten S packages divided by ten. | 6 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 6 p |
| Parcel services Pickup from home | Is pickup from an address available and is its price published. | Pickup available and price published = 100 points, pickup available but price not on the page = 50, no pickup = 0. | 8 p |
| Parcel services Transport time | Longest stated domestic transport time in working days. | 1 working day or less = 100 points, 7 working days or more = 0, directly proportional in between. | 6 p |
| Parcel services Pickup time | Basic storage time at a pickup point or locker in days. | 14 days or more = 100 points, 3 days or fewer = 0, in between directly proportional. | 8 p |
| Packaging materials online Free delivery threshold | Order value in euros above which no delivery costs are charged. | 150 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 20 p |
| Packaging materials online Delivery time | Longest stated delivery time in working days. | 1 working day = 100 points, 7 working days or more = 0, in between directly proportional. | 10 p |
| Packaging materials online Right of return | What the seller's terms promise regarding returns. | Right of return without restriction = 100, return must be agreed in advance = 50, no right of return for businesses = 0. | 12 p |
| Packaging materials online Payment by invoice | Availability of invoice payment for business customers. | Invoice for business customers = 100, invoice only for a limited customer group = 50, prepayment only = 0. | 8 p |
| Escape rooms Price for four | Cheapest published price for four players in euros per person. | 25 € or less = 100 points, 45 € or more = 0, in between directly proportional. | 22 p |
| Escape rooms Cancellation period | Hours before the game by which a one-room booking can be cancelled free of charge. | 24 hours or less = 100 points, 72 hours or more = 0, directly proportional in between. | 12 p |
| Escape rooms Late cancellation fee | Amount in euros that the company charges for a late cancellation, per game. | €50 or less = 100 points, €140 or more = 0, in between directly proportional. | 8 p |
| Escape rooms Children free | Age limit in years below which younger players play free of charge in the company of adults. | Under 10-year-olds free = 100 points, no free age limit = 0, directly proportional in between. | 8 p |
| Payroll services Price is shown before a quote request | Whether the company's page has a monthly price in euros, just a price calculator or no price at all. | Price in euros on the page = 100 points, price calculator without euros = 50, request a quote or no price = 0. | 22 p |
| Payroll services Named payroll officer | Whether the company promises on its own website a named payroll accountant, payroll specialist or contact person. | Named person promised = 100 points, not promised = 0. | 10 p |
| Payroll services Suitable for a small business | What company size the company says its service suits on its own pages. | Even a small company or regardless of size = 100 points, SME = 50, large multinational company = 0. | 12 p |
| Payroll services Payroll calculations for employees | Does the company state that it delivers payslips to employees or that employees can see them in the portal. | Stated = 100 points, not stated = 0. | 6 p |
| Payroll software Price is shown before purchase | Whether the company publishes the price of payroll in euros on its own page. | Price published = 100, only part of the price or price depends on another programme = 50, no price = 0. | 22 p |
| Payroll software Trial before commitment | How the company lets you try out the programme. | Free service = 100, free trial = 70, only presentation or demo = 20, neither = 0. | 12 p |
| Payroll software Telephone service opening hours | Telephone service opening hours in hours per working day. | 8 hours or more = 100, 0 hours = 0, in between directly proportional. | 8 p |
| Payroll software Incomes Register notification from the program | Whether the company states on its own page that the income register notification is sent automatically from the software. | Yes = 100, not stated = 0. | 8 p |
| Brewery tours Price per round | Cheapest published per-person price for an open or public tour. | 10 € or less = 100 points, 40 € or more = 0, directly proportional in between. | 22 p |
| Brewery tours Tasting included in the price | Is tasting included in the basic price of the tour? | Tasting included in the price = 100, tasting available at extra cost = 50, not included = 0. | 10 p |
| Brewery tours Online booking | Whether the tour has a booking calendar or an online shop. | Booking or purchase online = 100, phone or e-mail only = 0. | 10 p |
| Brewery tours Joining without a group | Whether there is an open tour without a minimum group invoice. | Open round for everyone = 100, groups combined or minimum invoice = 50, groups only = 0. | 8 p |
| Banks Current account monthly fee | Monthly fee of a private customer's basic current account without a service package, in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 22 p |
| Banks Debit card monthly fee | Monthly fee of the cheapest standard debit card without a service package, in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 18 p |
| Banks Foreign transaction fee | The price of a standard outgoing international payment in online banking, in euros. Express payments and recipient's fees are not included. | 5 € or less = 100 points, 15 € or more = 0, in between directly proportional. | 10 p |
| Bank loans for SMEs Applying | How the company describes applying for a business loan on its own pages. | Online application without a customer requirement = 100, online application or quote request = 70, contact request online = 40, only contacting the bank = 20. | 18 p |
| Bank loans for SMEs Response time | Does the bank state the response time in banking days or only in general terms? | Response time in banking days = 100, response time without a figure = 40. | 10 p |
| Bank loans for SMEs Collateral | Does the bank name the collateral types on its own website. | Collateral types named = 100, collateral mentioned but types not named = 40. | 12 p |
| Bank loans for SMEs Public guarantee | Whether the bank has its own page on the public guarantee or just a mention. | Own page = 100, mention or news item = 40. | 5 p |
| Bank loans for SMEs Basis of pricing | Whether the bank names the factors affecting the price of the loan on its own website. | Price factors named = 50. Price as a figure before a quote = 100 (nobody). | 5 p |
| Bank accounts Current account monthly fee | Monthly fee of a private customer's basic current account without a service package, in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 22 p |
| Bank accounts Debit card monthly fee | Monthly fee of the cheapest standard debit card without a service package, in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 18 p |
| Bank accounts Foreign transaction fee | The price of a standard outgoing international payment in online banking, in euros. Express payments and recipient's fees are not included. | 5 € or less = 100 points, 15 € or more = 0, in between directly proportional. | 10 p |
| Pawnshops Loan payment per month | The highest monthly loan fee (interest and custody fee combined) for a loan under 1,000 euros, as a percentage of the loan principal. | 2% per month or less = 100 points, 4.5% or more = 0, in between directly proportional. | 22 p |
| Pawnshops Effective annual interest rate stated | The actual annual interest rate or annual interest rate as a percentage stated on the company's own page. | Stated = 100 points, not stated = 0. | 8 p |
| Pawnshops Price per gram of gold shown | Gold prices in euros per gram published on the company's page. | Prices as a table = 100, calculator = 50, price not published = 0. | 7 p |
| Pawnshops Estimate before the visit | Whether an item valuation can be requested online or by e-mail. | Online or by e-mail = 100, only in the shop = 0. | 7 p |
| Pawnshops Number of offices | Branches named on the company's own pages. | 12 or more locations = 100 points, 1 = 0, in between directly proportional. | 6 p |
| Couples and family therapy Price of a couples therapy session | Price in euros of the cheapest published 90-minute couples therapy session, excluding service fees. | 120 € or less = 100 points, 200 € or more = 0, directly proportional in between. | 24 p |
| Couples and family therapy Prices shown before booking an appointment | Is the price of couples therapy on the page as an exact price or only as a from-price or range, or is it missing. | Exact price = 100, from-price or range = 50, no couples therapy price = 0. | 8 p |
| Couples and family therapy Free cancellation period | Cancellation deadline before the appointment time. | Until 12 noon on the previous working day = 100, 48 hours before = 50, over 48 hours = 0. | 8 p |
| Couples and family therapy Office and service fees | Whether an office or service fee is charged in addition to the visit price, and how often. | No extra charges = 100, fee on invoice only = 50, fee per visit = 0. | 10 p |
| Parquet installation services Prices shown on the page | Does the company's page show prices in euros for parquet work. | Price list in euros on the page = 100, price only for a single job or in a blog = 50, no prices in euros = 0. | 18 p |
| Parquet installation services Installation price per square metre | Cheapest installation price published on the page in euros per square metre (consumer, excluding materials). | 20 €/m² or less = 100 points, 60 €/m² or more = 0, in between directly proportional. | 10 p |
| Parquet installation services Price per square metre of sanding and varnishing | Cheapest price published on the page for sanding and home-use lacquer, in euros per square metre. | 25 €/m² or less = 100 points, 55 €/m² or more = 0, in between directly proportional. | 8 p |
| Parquet installation services Warranty on work | Whether the company states a warranty and its terms on its website. | Length and terms published = 100, terms without length = 60, only a mention of a guarantee = 30. | 8 p |
| Parquet installation services Site visit before the quote | What the company says about the assessment or site visit. | Free visit = 100, visit that does not commit you to ordering = 70, visit or photos without information on payment = 40. | 6 p |
| Hair salon chains Price of a haircut | Cheapest published price of an adult haircut, in euros. | €20 or less = 100 points, €45 or more = 0, in between directly proportional. | 24 p |
| Hair salon chains Prices are shown online | Whether the chain publicly states the price of a haircut on its website. | Price on the page = 100, price only in part of the information or in a separate file = 50, no price = 0. | 12 p |
| Hair salon chains Without an appointment | Whether it is possible to come for a haircut without an appointment or queueing. | Always = 100, only on certain days or at certain locations = 50, no = 0. | 14 p |
| Balcony glazing Price is shown before the quote | Whether the company's own page states a price range or starting price for balcony glazing. | Price range or starting price on the page = 100 points, price not stated and quotation required = 0. | 20 p |
| Balcony glazing Product warranty | Warranty on material and manufacturing defects of the glazing product, in years. | 10 years or more = 100 points, 0 years = 0, in between directly proportional. | 14 p |
| Balcony glazing Interest-free payment period | Length of the interest-free payment period of the financing in months. | 12 months or more = 100 points, no interest-free period = 0, directly proportional in between. | 10 p |
| Balcony glazing Free planning visit | Whether the planning or measurement visit is free of charge according to the company's page. | Free visit = 100 points, paid or not mentioned = 0. | 6 p |
| Patent agencies Price is shown before contact | Whether the office's own service price in euros is published on the site. | The office's own price in euros = 100 points, only official authority fees or a calculator = 40, no price information = 0. | 26 p |
| Patent agencies Free first meeting | Does the office promise a free first meeting or consultation. | Free meeting promised = 100 points, no mention = 0. | 12 p |
| Patent agencies Support for financing costs | Does the company have its own guidance page or mention of the innovation voucher or other public support. | Own guide page on support = 100 points, mention in connection with the service or as an example = 50, no mention = 0. | 12 p |
| Mattress and bed shops Trial period | Number of days within which an opened mattress can be exchanged or returned under a satisfaction guarantee or trial period. | 180 days or more = 100 points, no trial period = 0, in between directly proportional. | 22 p |
| Mattress and bed shops Right of return | Length of the right of return for an unused product bought online. | No time limit = 100, 365 days = 80, 14 days (statutory) = 20. | 10 p |
| Mattress and bed shops Warranty | Longest mattress or bed warranty stated on the page, in years. | 25 years or more = 100 points, 2 years (general warranty) = 0, in between directly proportional. | 10 p |
| Mattress and bed shops Home delivery price | Cheapest home delivery price published on the page. | 10 € or less = 100 points, 90 € or more = 0, directly proportional in between. | 8 p |
| Video game shops online Delivery costs shown before checkout | Whether the shop's own terms page states delivery method prices or only the checkout does. | Prices listed on the terms page = 100 points, prices only visible at checkout or in the shopping basket = 0. | 22 p |
| Video game shops online Return costs | Who bears the cost of the return according to the terms page for a standard 14-day return. | Shop pays the return = 100 points, customer pays = 0. | 14 p |
| Video game shops online Parcel delivery time | Upper limit in working days for the delivery time of a package stated on the terms page. | 1 working day or less = 100 points, 7 working days or more = 0, directly proportional in between. | 8 p |
| Video game shops online Functionality guarantee for a used game | Length of the functionality guarantee or complaint period in days stated on the terms page. | 14 days or more = 100 points, 0 days = 0, in between directly proportional. | 6 p |
| Game subscriptions Monthly price | Monthly price of the cheapest subscription tier published on the page, in euros. | 5 € or less = 100 points, 20 € or more = 0, in between directly proportional. | 22 p |
| Game subscriptions Price is shown before purchase | Monthly price in euros on the company's Finnish-language order page. | Price shown on the page = 100, only partly shown or in another currency = 50, not shown = 0. | 10 p |
| Game subscriptions Trial before paying | Who gets a trial period and whether it is paid. | Free for all newcomers = 100, free only for device buyers = 50, paid trial = 30, no trial = 0. | 10 p |
| Game subscriptions Sharing the order | Maximum number of people in a family share or family membership according to the page. | 8 people or more = 100 points, 1 person = 0, in between directly proportional. | 8 p |
| Pellets and wood chips Price per tonne | Lowest published price in euros per tonne (including 25.5% VAT), for the smallest purchase quantity, excluding loose pellets. | €320 or less per tonne = 100 points, €600 or more = 0, in between directly proportional. | 22 p |
| Pellets and wood chips Delivery included in the price | Whether shipping is stated in the price, before payment or only after the order. | Freight included in the price = 100, free to the nearby area = 70, amount shown before payment = 50, revealed only after ordering = 20, not stated = 0. | 12 p |
| Pellets and wood chips Delivery time | The typical delivery time in days stated by the shop (according to the upper limit). Working days and calendar days are marked in the note. | 5 days or less = 100, 14 days or more = 0, directly proportional in between. | 9 p |
| Pellets and wood chips Cancellation and return | Consumer's right of return or cancellation stated in the terms. | 30-day right of return = 100, 14-day right of withdrawal = 60, cancellation only before delivery = 30, not stated = 0. | 7 p |
| Trailers and tow trailers Cheapest trailer | Lowest trailer price published on the company's own product list, in euros. | 1,000 € or less = 100 points, 5,000 € or more = 0, in between directly proportional. | 20 p |
| Trailers and tow trailers Price is shown before contact | Is the price of trailers published on the company's site? | Prices in all listed carts = 100, price in only some = 50, quote request only = 0. | 10 p |
| Trailers and tow trailers Rental | Whether the company rents out trailers. | Trailer rental at several locations = 100, rental at only one location or only special trailers = 50, no rental = 0. | 10 p |
| Trailers and tow trailers Number of locations | Number of shops or branches stated by the company. | 4 or more locations = 100 points, 1 = 0, in between directly proportional. | 10 p |
| Debt collection agencies Collection costs are disclosed | Maximum debt collection costs charged to consumers, in euros, on the company's page. | Maximum amounts by capital class = 100 points, individual costs only = 50, none at all = 0. | 18 p |
| Debt collection agencies Payment arrangements online | Due date postponement and payment plan in the company's online service. | Both online by the customer = 100, suggestion or contact to customer service = 50, no = 0. | 14 p |
| Debt collection agencies Client's price is disclosed | The price of the collection service for the client on the company's page. | Price published = 100, not published = 0. | 12 p |
| Debt collection agencies Customer service opening hours | Weekday opening hours of payment and collection customer service, in hours. | 12 hours or more = 100, 6 hours or less = 0, directly proportional in between. | 6 p |
| Estate inventory services Price of estate inventory | Lowest price of an estate inventory published on the page, incl. VAT. | €250 or less = 100 points, €1,000 or more = 0, in between directly proportional. | 22 p |
| Estate inventory services Price is shown before purchase | How precisely the price is published on the service's own page. | One fixed price = 100, price range depending on nest size = 50, no price = 0. | 8 p |
| Estate inventory services Additional invoicing | What the service says about fees added on top of the price. | Fixed price covers extra work = 100, only official document fees on top = 70, extra work charged hourly = 20. | 8 p |
| Estate inventory services Who prepares the estate inventory | The service's own description of who prepares the estate inventory. | Prepared by a law firm or legal services firm = 100, estate inventory drafter prepares it and holds the meeting = 70, self-completed and an expert checks every estate inventory = 50, self-completed and a lawyer has checked only the service = 30. | 6 p |
| Estate inventory services Payment and warranty | The service's own term on the timing of payment and the satisfaction guarantee. | Satisfaction guarantee and payment for a completed estate inventory = 100, payment only for a completed estate inventory = 75. | 6 p |
| Piercing services Cheapest piercing | Cheapest piercing price published by the studio, in euros. | 25 € or less = 100 points, 80 € or more = 0, directly proportional in between. | 22 p |
| Piercing services First piercing jewellery included in the price | Does the studio state that the first piece of jewellery or a basic piece is included in the price. | Included in the price = 100, not stated = 0. | 10 p |
| Piercing services Whether you can come without an appointment | Booking method for piercings on the studio's own website. | Without appointment = 100, online booking = 70, phone or form = 30. | 10 p |
| Piercing services Age limits stated | How precisely the studio publishes age limits for piercings. | Age limits per piercing = 100, one general age limit = 60, age limit without a figure = 20. | 8 p |
| Piha-aidat Price is shown before the quote | Is the price in euros publicly displayed. | Price in euros in the online shop = 100, guide price in a guide = 50, quote request only = 0. | 22 p |
| Piha-aidat Installation | The company's own installation service or just installation instructions. | Own installation service = 100, only installation instructions for DIY installers = 40, neither = 0. | 10 p |
| Piha-aidat Maintenance | Maintenance agreement or maintenance service. | Service agreement = 100, service without agreement = 60, no service = 0. | 8 p |
| Piha-aidat Domestic manufacture | Does the company say it makes the products itself in Finland? | Own manufacturing in Finland = 100, Finnish origin mentioned but manufacturer not named = 50, no mention = 0. | 10 p |
| Yard and patio construction Price is shown before the quote | Whether the company publishes a price list or price calculator, or only the price of consultation. | Price list or price calculator = 100 points, only the price of advice = 50, no prices = 0. | 22 p |
| Yard and patio construction On-site visit | Whether the company mentions a free visit or a paid visit with a stated price. | Free visit = 100 points, paid visit at a public price = 40, not mentioned = 0. | 14 p |
| Yard and patio construction Price cap or written quote | Whether the company promises a price cap or only a written quote. | Price cap possible = 100 points, written quotation = 60, not mentioned = 0. | 6 p |
| Yard and patio construction Household tax deduction is stated | Whether the company mentions the household tax deduction on its own pages. | Stated = 100 points, not mentioned = 0. | 8 p |
| Garden furniture online Length of right of return | Length of the right of return stated by the chain, in days, when the buyer has changed their mind. | 365 days or more = 100 points, 14 days (statutory minimum period) = 0, directly proportional in between. | 22 p |
| Garden furniture online Cost of return | Return cost to the buyer stated on the chain's own page. | Free return = 100 points, buyer pays for the return = 0. | 10 p |
| Garden furniture online Home delivery price | Cheapest price published by the chain for a package delivered to the door, in euros, excluding member discounts. | 0 € = 100 points, 20 € or more = 0, in between directly proportional. | 12 p |
| Garden furniture online Hintatakuu | Length of the price guarantee in days. | 30 days or more = 100 points, no price guarantee = 0, in between directly proportional. | 6 p |
| Manufacturers of paving stones and concrete products Environmental declaration for garden products | Is an EPD environmental declaration or equivalent for paving stones and landscaping products published on the manufacturer's website. | Own EPD for yard products published = 100, EPD only at a general level = 50, no EPD = 0. | 24 p |
| Manufacturers of paving stones and concrete products Price is shown before purchase | Whether the manufacturer publishes a price list or online shop prices for garden products. | Price list public = 100, some prices in the online shop = 60, prices only at the reseller = 30, only on request for quotation = 0. | 16 p |
| Manufacturers of paving stones and concrete products Installation instructions online | Does the manufacturer's website have step-by-step paving stone installation instructions. | Step-by-step guide on own page = 100, only a general article = 50, no instructions = 0. | 10 p |
| Contact lens shops Cancellation period | Cancellation or open-purchase period in days according to the shop's terms (contact lenses or general online shopping law). | 90 days or more = 100 points, 14 days or less (statutory minimum period) = 0, in between directly proportional. | 20 p |
| Contact lens shops Cheapest delivery | Price of the cheapest standard delivery method, usually a pick-up point or parcel locker. | 3 € or less = 100 points, 8 € or more = 0, in between directly proportional. | 12 p |
| Contact lens shops Return costs | Whether the shop says it covers the costs of returns, or whether the buyer pays them. | Shop pays = 100 points, buyer pays = 0. | 10 p |
| Contact lens shops Subscription | Availability of a recurring subscription and delivery costs related to it. | Subscription without delivery costs = 100 points, subscription = 50, not stated = 0. | 8 p |
| Fast food chains Prices are shown online | Whether the chain's own website shows the prices of products or meals in euros. | Yes, comprehensive price list = 100 points, partly (only some products or offers) = 50, no = 0. | 26 p |
| Fast food chains Allergens product by product | Does the chain state allergens by product on its website. | Yes, per product = 100 points, partly (only a link or general information) = 50, no = 0. | 14 p |
| Fast food chains Nutritional information online | Whether the chain states on its website that nutritional information can be found on the site. | Yes = 100 points, partly = 50, no = 0. | 10 p |
| Pilates centres Price for one hour | One-off price of a single equipment or studio Pilates class, in euros. | €20 or less = 100 points, €40 or more = 0, in between directly proportional. | 18 p |
| Pilates centres Ten-visit card | Price of a ten-session card for equipment or gym use, in euros. | €180 or less = 100 points, €320 or more = 0, in between directly proportional. | 18 p |
| Pilates centres Cancellation period | How many hours before the start of the class a booking can be cancelled free of charge. | 2 hours or less = 100 points, 24 hours or more = 0, directly proportional in between. | 8 p |
| Pilates centres Card validity period | Validity of the ten-visit card in months. | 6 months or more = 100 points, 2 months or less = 0, directly proportional in between. | 6 p |
| Cloud server services Server location | Nearest available data centre for a Finnish customer. | Data centre in Finland = 100, data centre in the EU = 60, outside the EU = 0. | 20 p |
| Cloud server services Usability guarantee | Promised availability of the lowest tier, as a percentage. | 99.99% or more = 100, 99.0% or less = 0, directly proportional in between. | 12 p |
| Cloud server services Transfer transport | How outbound traffic is priced at the cheapest tier. | Unlimited or free = 100, quota included and excess billed = 50. | 10 p |
| Cloud server services Price is shown before purchase | Is the price of the cheapest server visible on the company's own website. | Price in the page text = 100, price only in a calculator or not at all = 0. | 8 p |
| Cloud services for SMEs Cheapest business package | The price of the cheapest business package that includes e-mail, in euros per user per month, excluding VAT. | 3 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 24 p |
| Cloud services for SMEs Storage space per user | Storage space in gigabytes per user in the cheapest package. | 1,000 GB (1 TB) or more = 100 points, 5 GB = 0, in between directly proportional. | 8 p |
| Cloud services for SMEs Commitment | Subscription period and termination stated on the page. | No commitment = 100, monthly subscription with 1-month notice period = 80, selectable contract period = 50, annual subscription = 25, annual subscription and opening fee = 0. | 10 p |
| Cloud services for SMEs Free trial | Length of the free trial in days, when stated on the page. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 8 p |
| Cloud phone systems User's monthly price | Price per user per month of the cheapest published package, excluding value added tax, in the currency shown on the page. | 10 or fewer = 100 points, 40 or more = 0, in between directly proportional. | 24 p |
| Cloud phone systems Price is shown before purchase | Whether the service publishes its price on its own website. | Price list on the page = 100 points, from-price only = 50, price only after contact = 0. | 14 p |
| Cloud phone systems Trial or demo | What the service's own page offers before a contract. | Free trial = 100 points, demo or presentation = 50, contact request only = 0. | 12 p |
| Cloud storage Cheapest paid package | Monthly price of the cheapest paid package in the currency shown on the page. | €1 or less = 100 points, €10 or more = 0, in between directly proportional. | 24 p |
| Cloud storage Free storage space | Storage space of the free account in gigabytes. | 15 GB or more = 100 points, 1 GB = 0, directly proportional in between. | 12 p |
| Cloud storage Money back or trial | Money-back guarantee or free trial stated on the service's price page. | 30 days = 100 points, 14 days = 50, no guarantee or trial = 0. | 14 p |
| Catering services Price is shown before the quote | Whether the price per person of a party or catering menu is published on the company's own page. | Price per person or price range public = 100, only a price estimate with a calculator or online shop products = 50, no prices = 0. | 20 p |
| Catering services Cancellation terms | Does the company state the cancellation time limit and fees on its website. | Tiered times and fees public = 100, one time limit public = 60, condition only for online shop products = 30, not published = 0. | 12 p |
| Catering services Dishes included in the price | Does the company state on its page whether tableware is included in the menu price? | Included in the price = 100, for an extra charge = 0. | 8 p |
| Catering services Online order | What can be ordered directly from the company's online shop. | Menu packages = 100, only cakes or small products = 50, quote request only = 0. | 5 p |
| Catering services Diets | Whether the menus include dietary markings (e.g. G, L, V) or only a mention of dietary consideration. | Markings in menus = 100, mention without markings = 50. | 5 p |
| Plastic surgery Price of breast augmentation | The cheapest published starting price for breast augmentation with implants on aesthetic grounds, VAT 25.5% included where stated. | 5,000 € or less = 100 points, 7,500 € or more = 0, directly proportional in between. | 24 p |
| Plastic surgery Follow-up checks included in the price | Whether the price list or price page says that follow-up checks or check-ups are included in the stated price. | Included in the price = 100 points, not stated = 0. | 10 p |
| Plastic surgery Consultation price | The cheapest published price in euros for a plastic surgeon's reception or consultation visit. | 0 € = 100 points, 200 € or more = 0, in between directly proportional. | 8 p |
| Plastic surgery Splitting the payment | Whether the company's page mentions instalment payment or financing and whether the monthly instalment is shown in euros. | Monthly instalment shown = 100 points, instalment or financing mentioned without an amount = 50, no mention = 0. | 8 p |
| Podcast services Monthly price | Price of the cheapest paid monthly subscription, in euros. | €5 or less = 100 points, €13 or more = 0, in between directly proportional. | 24 p |
| Podcast services Free trial | Length of the free trial in days. | 30 days or more = 100, 0 days = 0. | 10 p |
| Podcast services Ad-free | How widely the subscription removes ads from podcasts. | All podcasts ad-free = 100, only the service's own or premium podcasts ad-free = 50, no ad-free option = 0. | 8 p |
| Podcast services Termination | How the service describes cancellation. | Can be cancelled at any time = 100, valid until further notice until you terminate = 50, fixed-term = 0. | 8 p |
| Bicycle servicing Basic service, bicycle with external gears | The published price of a basic, annual or seasonal service for an adult bicycle with external gears (hybrid, mountain, road), excluding spare parts. | €100 or less = 100 points, €150 or more = 0, in between directly proportional. | 20 p |
| Bicycle servicing Initial servicing for a new bike | Published price of a first service for an adult's derailleur-geared or basic bicycle. | 40 € or less = 100 points, 90 € or more = 0, in between directly proportional. | 8 p |
| Bicycle servicing Extended service (full service) | Price of the most comprehensive published service package for an adult's bike, excluding spare parts. | 150 € or less = 100 points, 250 € or more = 0, directly proportional in between. | 8 p |
| Bicycle servicing Service prices shown on the page | Whether the company publishes the euro prices of service packages on its own page. | Yes = 100, partly = 50, no = 0. | 10 p |
| Bicycle servicing Cost estimate before the work | Does the company promise a cost estimate when the bike arrives. | Exact estimate = 100, indicative estimate = 50, not mentioned = 0. | 4 p |
| Bicycle shops Bike home delivery | Lowest published price for home delivery of a bicycle. | 0 € = 100 points, 60 € or more = 0, in between directly proportional. | 20 p |
| Bicycle shops Bike return fee | Price charged to the buyer for returning a bicycle, when the shop states it on its pages. | 0 € = 100 points, 130 € or more = 0, directly proportional in between. If the shop does not state the amount, the score is 0. | 16 p |
| Bicycle shops Invoice and instalment payment | Payment methods published on the shop's terms pages. | Invoice and instalment payment = 100, invoice only = 50, neither = 0. | 14 p |
| Firewood online shops Bag price | Cheapest price published on the page for 30 cm birch logs, in euros per 40-litre bag. | €6 or less = 100 points, €10 or more = 0, in between directly proportional. | 20 p |
| Firewood online shops Delivery costs shown | Whether the site states the delivery fee in euros or by zone before checkout. | Price or zone price on the page = 100, only at checkout or only a from-price = 50, not at all = 0. | 12 p |
| Firewood online shops Delivery time | The company's own statement of the typical delivery time. | Under a week = 100, about a week = 60, agreed separately = 40, about 2 weeks = 20. | 10 p |
| Firewood online shops Cancellation and return costs | Do the terms state a refund of delivery costs on cancellation. | Shipping costs refunded = 100, return costs borne by the customer and freight not mentioned = 50, freight not refunded = 0. | 8 p |
| Hot tubs and spas online Delivery time | The longest figure, in days, for the usual delivery time promised in the terms. Weeks are converted to days (1 week = 7 days, working days are counted as they are). | 5 days or fewer = 100 points, 35 days or more = 0, in between directly proportional. The scale is wide because pools and hot tubs are large, made-to-order products. | 22 p |
| Hot tubs and spas online Return period | Number of days within which the product can be returned or the purchase cancelled. | 30 days or more = 100 points, 14 days (statutory minimum) = 0, in between directly proportional. | 18 p |
| Hot tubs and spas online Return costs | Split of return costs according to the terms. | Shop pays = 100, shop pays only part or only in agreed cases = 50, customer pays = 0. | 10 p |
| PR agencies Contact person | Whether the contact page or front page names a contact person with phone number and e-mail addresses. | Named contact person = 100 points, only a general address and people on a separate page = 60, no contact details = 0. | 22 p |
| PR agencies Customer work visible | Whether the page has named customer cases on their own pages. | Cases on their own pages = 100 points, only a testimonial or thank-you note = 40, nothing = 0. | 14 p |
| PR agencies Pricing transparency | Whether an invoicing model or price level is published on the page. | Billing model published = 100 points, only a request for quote = 0. | 8 p |
| PR agencies Service in Finnish | Is the website available in Finnish. | In Finnish = 100 points, partly in Finnish = 50, English only = 0. | 6 p |
| Project management software Cheapest paid tier | The monthly price of the cheapest publicly priced paid tier, with annual billing, per user (Basecamp: whole team). | 5 price units or less = 100 points, 25 or more = 0, in between directly proportional. | 24 p |
| Project management software Scope of the free tier | User or project limit of the permanently free tier according to the price page. | Unlimited number of users = 100, 10 partners = 70, 2 users = 35, one project = 25. | 14 p |
| Project management software Termination | Cancellation condition stated on the company's own pages. | Can be cancelled at any time with a refund = 100, can be cancelled at any time and use continues until the end of the billing period = 70. | 12 p |
| Psychology services (private) Price per visit | Price in euros of the cheapest published 45-minute appointment, excluding office fees. | €85 or less = 100 points, €190 or more = 0, in between directly proportional. | 24 p |
| Psychology services (private) Prices shown before booking an appointment | Whether the company's page has a full price list, only a from-price or range, or no prices at all for therapy visits. | Full price list = 100, from-price or range = 50, no prices = 0. | 10 p |
| Psychology services (private) Free cancellation period | Number of hours before the appointment time up to which cancellation is free of charge. | 24 hours or less = 100 points, 72 hours or more = 0, directly proportional in between. | 8 p |
| Psychology services (private) Office and invoicing fees | Is an office or invoicing fee charged in addition to the visit price. | No extra charges = 100, fee on invoice only = 50, fee per visit = 0. | 8 p |
| Puhelinkorjaus Repair warranty | Warranty on general service work in months (excluding battery replacement). | 36 months or more = 100 points, 0 months = 0, directly proportional in between. | 24 p |
| Puhelinkorjaus Postal service | Whether a mailing service is in use. | Yes = 100, no = 0. | 12 p |
| Puhelinkorjaus Number of stores | Number of shops stated on the company's own page. | 30 stores or more = 100 points, 1 store = 0, in between directly proportional. | 14 p |
| Mobile plans Price of unlimited internet | Monthly price of the cheapest unlimited-data mobile subscription without temporary discounts. | 19 € or less = 100 points, 30 € or more = 0, directly proportional in between. | 22 p |
| Mobile plans Customer satisfaction | Consumer customer satisfaction index from the EPSI Rating 2026 study. | 80 points or more = 100, 55 or fewer = 0, directly proportional in between. | 18 p |
| Mobile plans Connection activation fee | Activation fee for a new subscription in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 10 p |
| Mobile plan comparison Commission is disclosed | Does the service state on its own site that it receives a commission or compensation from operators or partners. | Commission or partnership advertising clearly disclosed on the site = 100 points, not disclosed = 0. | 22 p |
| Mobile plan comparison Company and Business ID | Whether the service operator's name and Business ID are shown on the website. | Company name and Business ID shown = 100 points, company name only = 50, neither = 0. | 14 p |
| Mobile plan comparison Up-to-date information | Whether the site shows a date when the information was checked or updated. | Date shown = 100 points, only a general promise to update regularly = 40, not stated = 0. | 14 p |
| Formalwear rental Price of a tailcoat package | Published rental price of a tailcoat package (coat, trousers, shirt, waistcoat, bow tie, buttons). A from-price is accepted. | 150 € or less = 100 points, 250 € or more = 0, directly proportional in between. | 20 p |
| Formalwear rental Cancellation terms | How large a share of the payment is lost when the customer cancels in good time. | Tiered, only a €30 fee if earliest = 100, half is lost = 50, half back only more than 30 days before and otherwise all lost = 25. | 12 p |
| Formalwear rental Liability for damage | Upper limit of liability in the rental terms. | €0 deductible with insurance = 100, selling price less wear = 60, full selling price = 20. | 8 p |
| Formalwear rental Repair sewing price | Price of the cheapest published repair or alteration job. | 10 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 5 p |
| Formalwear rental Delivery by post | Does the rental company mention postal delivery or online ordering. | Online order and prepaid return label = 100, postage by agreement and shipping costs for the customer = 50. | 5 p |
| Sailing schools Price of a beginner's course | Published price for a sailing course for beginners or a basic course that includes practical sailing. | 300 € or less = 100 points, 600 € or more = 0, directly proportional in between. | 24 p |
| Sailing schools Trial price | Cheapest published price for a short trial or evening course. | €70 or less = 100 points, €150 or more = 0, in between directly proportional. | 12 p |
| Sailing schools Cancellation before the course | Whether the school refunds the fee when cancellation is made at least 30 days before the start. | Refund at least 30 days before the start (at most a small office fee) = 100, no refund = 0. | 8 p |
| Sailing schools Course price shown | Is the price of a sailing course written on the school's own page. | Price on page = 100, only some courses = 50, no price = 0. | 6 p |
| Demolition work and demolition contracting Price information before the quote | Price information for demolition work or asbestos removal published on the company's own website. | Euro examples published = 100 points, price range or price factors without euro examples = 50, only a request for quotation = 0. | 20 p |
| Demolition work and demolition contracting Quality and competence system | Certificate or qualification for demolition work published on the company's site. | Several ISO certificates = 100 points, RALA qualification = 60, operations in line with the ISO 9001 standard without a certificate = 40, no published certificate or qualification = 0. | 12 p |
| Demolition work and demolition contracting Service area | Operating area stated on the company's pages. | Whole of Finland = 100 points, Southern Finland or several regions and elsewhere if needed = 60, one or two regions or the capital region = 30. | 8 p |
| Demolition work and demolition contracting Survey and demolition from the same company | Is asbestos and hazardous substance surveying the company's own service. | Own service = 100 points, through a partner = 50, not mentioned as a service = 0. | 6 p |
| Demolition work and demolition contracting Recycling rate | Recycling rate stated by the company as a percentage. | 99% or more = 100 points, 50% or less = 0, directly proportional in between. | 4 p |
| Pipe renovation contractors Price estimate on the page | Whether the company's own pages give a price estimate in euros per square metre or per home. | Price estimate in euros on the page = 100 points, no prices = 0. | 22 p |
| Pipe renovation contractors Financing or payment period | Whether the company offers a financing partner, loan or instalment plan on its own page. | Financing offered = 100 points, not mentioned = 0. | 10 p |
| Pipe renovation contractors Whole renovation from one provider | Whether the company offers a total responsibility model (KVR or equivalent) from project planning to implementation. | Total liability model offered = 100 points, not mentioned = 0. | 10 p |
| Pipe renovation contractors Free survey or plan | Whether the company offers a free site survey or project plan. | Free survey = 100, free plan only if the company is chosen as contractor = 60, not mentioned = 0. | 8 p |
| Garden machinery online Free delivery threshold | Minimum order value in euros above which delivery to a pick-up point or as a parcel is free. | €50 or less = 100 points, €250 or more = 0, proportional in between. | 20 p |
| Garden machinery online Return costs | Whether the store charges fees for returns or leaves delivery costs unrefunded. | Free return = 100, shipping costs not refunded = 50, paid return = 0. | 12 p |
| Garden machinery online Return period | Length of the right of return or cancellation in days from receipt of the goods. | 30 days or more = 100, 14 days (statutory minimum) = 0, directly proportional in between. | 8 p |
| Garden machinery online Own servicing and repair | Whether the shop states that it services and repairs the machines it sells in its own workshop. | Own maintenance and repair = 100, refers to manufacturer's service = 0. | 10 p |
| Gardening services Price is shown before the quote | Whether the company publishes a monthly price, only job-specific prices or no prices at all. | Monthly price on the page = 100 points, only hourly or job-specific prices = 60, no prices (only request for quote) = 0. | 18 p |
| Gardening services Starting price of the care agreement | Price of the cheapest published care agreement in euros per month. | 100 € or less per month = 100 points, 300 € or more = 0, in between directly proportional. | 10 p |
| Gardening services Lawn mowing frequency | Mowing frequency of the contract's basic package during the growing season. | Weekly = 100, weekly or every other week = 70, every other week = 40, not stated = 0. | 8 p |
| Gardening services Winter work in the contract | Whether snow clearing or snow ploughing is offered on the company's own site. | Snow clearing offered = 100, not mentioned on the checked pages = 0. | 6 p |
| Gardening services Survey visit price | Is the survey visit or survey meeting free of charge. | Free of charge = 100, paid = 0. | 8 p |
| Online garden shops Delivery cost | Cheapest published delivery fee when the order is not a pickup. | 5 € or less = 100 points, 15 € or more = 0, in between directly proportional. | 22 p |
| Online garden shops Delivery time | The longest duration of standard delivery stated by the shop, in working days or days. | 3 days or less = 100, 14 days or more = 0, directly proportional in between. | 12 p |
| Online garden shops Growth start guarantee | Does the shop state the warranty and its duration on its website? | Own warranty and exact period = 100, refers to an industry recommendation without a period = 50, warranty not stated = 0. | 10 p |
| Online garden shops Return period | Right of return in days according to the shop's terms. | 30 days or more = 100, 14 days = 0, in between directly proportional. | 6 p |
| Parking operators Monthly price of a contract space | Published monthly price (VAT included) of a 24/7 contract parking space on the operator's own website. | €40 or less = 100 points, €160 or more = 0, proportional in between. | 22 p |
| Parking operators App surcharge | Does the operator state the amount of the service fee on its own page? | Figure stated = 100, charged but figure not stated = 50. | 10 p |
| Parking operators Electric car charging | Whether charging is stated to be available, and whether the charging price is on the operator's page. | Download and price on the page = 100, download but no price on the page = 60. | 8 p |
| Parking operators Help at night and at weekends | Phone hours of customer service or control room. | Around the clock = 100, also at weekends = 50, weekdays only or electronic only = 0. | 10 p |
| Parking apps Service fee | Service fee for three euros of parking, calculated from the company's own pricing formula. | €0.49 or less = 100 points, €1.00 or more = 0, in between directly proportional. | 22 p |
| Parking apps Coverage for street parking | Whether the company states that the app covers all paid street parking in Finland. | All paid street parking in Finland = 100, in several cities = 60, only own locations = 0. | 14 p |
| Parking apps Customer service reachability | Customer service channels and opening hours on the company's own pages. | Phone 24/7 = 100, phone during opening hours = 70, only chat, bot or form = 30. | 8 p |
| Parking apps Monthly fee or fee cap | Whether a monthly payment option or a service fee cap is available for the consumer. | Fixed monthly fee for all use = 100, price cap only for some locations = 50, neither = 0. | 6 p |
| Radon measurement services Price of a measuring cup | Lowest public consumer price of one STUK-approved radon measurement canister, including VAT. | €55 or less = 100 points, €90 or more = 0, in between directly proportional. | 22 p |
| Radon measurement services Radon remediation warranty | What kind of warranty the company promises for radon remediation on its public pages. | Guarantee that the radon concentration stays within reference values = 100, equipment warranty = 50, warranty mentioned without terms = 25, no mention = 0. | 12 p |
| Radon measurement services Right of return | Consumer's right of return in days in the order terms. | 14 days or more = 100, no right of return = 0. | 8 p |
| Radon measurement services Measurement methods | Which measurement methods the company offers. | Jar and continuous-monitoring device = 100, jar and rapid measurement = 60, jar only = 30, rapid measurement only = 15. | 8 p |
| Money transfer services Currency exchange margin | How the company discloses the exchange rate margin on its own pages. | Mid-market rate without margin = 100, margin stated as a maximum percentage = 60, rate only seen before confirmation = 20. | 22 p |
| Money transfer services Shipping fee transparency | Is the fee stated as a number on the company's own page. | Percentage fee on the page = 100, fixed from-price = 60, fee seen only in the calculator or quote = 0. | 12 p |
| Money transfer services Number of destination countries | Number of destination countries stated by the company. | 200 countries or more = 100, 40 countries or fewer = 0, in between directly proportional. | 8 p |
| Money transfer services Arrival time | Typical time promised on the company's page. | Seconds = 100, minutes = 60, hours or days = 20. | 8 p |
| Fund management companies Fees on the fund page | Management fee or ongoing charges as a figure on the fund's own page. | Figure on the fund page = 100 points, costs only in a separate service or document = 50, not shown = 0. | 22 p |
| Fund management companies Subscription fee | Subscription fee stated on the fund page as a percentage of the subscription amount. | 0% = 100 points, 2% or more = 0, directly proportional in between. | 16 p |
| Fund management companies Minimum subscription | The smallest single entry or savings starting amount in euros stated by the company. | €10 or less = 100 points, €100 or more = 0, proportional in between. | 12 p |
| Freight companies for SMEs Price shown before contract | Is the price list for transport services on a public page? | Public price list = 100 points, price shown only after registration = 50, only on request for quote = 0. | 24 p |
| Freight companies for SMEs Signing the contract | How a small company gets a transport contract. | Contract online by yourself = 100 points, form and seller contacts you = 50, only a quote request = 0. | 10 p |
| Freight companies for SMEs Delivery time | Longest delivery time stated for domestic freight, in working days. | 1 working day or less = 100 points, 5 working days or more = 0, directly proportional in between. | 10 p |
| Freight companies for SMEs Order deadline for same-day delivery | The time of day by which an order placed is generally collected the same day. | 2.00 pm or later = 100 points, 10.00 am or earlier = 0, in between directly proportional. | 6 p |
| Structural design services Price is shown before the quote | Whether the agency publishes a unit price list or price range on its pages. | Unit price list = 100 points, price range only = 50, no price before a quote = 0. | 18 p |
| Structural design services Entire design from the same office | How many of the four project stages the office says it handles: structural design, permit drawings, principal design, site management or supervision. | 4 stages = 100 points, 1 stage = 0, in between directly proportional. | 12 p |
| Structural design services Service area | Whether the office says it serves all of Finland or only its own area. | All of Finland = 100 points, regional focus = 40. | 8 p |
| Structural design services Non-binding quote or free survey | Whether the office states on its pages that a request for quote is non-binding or that the initial survey is free. | Yes = 100 points, not stated = 0. | 6 p |
| Structural design services Business ID shown on the page | Whether the company's Business ID is published on the office's own website. | Business ID visible = 100 points, not visible = 0. | 6 p |
| Riding schools Single hour price | Price of one group lesson with a school horse without a season pass, in euros per hour. | 35 € or less = 100 points, 65 € or more = 0, directly proportional in between. | 12 p |
| Riding schools Price of a weekly class for the season | Price per lesson of one standard weekly lesson, when lessons are ridden once a week. | 30 € or less = 100 points, 55 € or more = 0, directly proportional in between. | 18 p |
| Riding schools Cancellation deadline | Last moment when a lesson can be cancelled without charge or loss of a replacement lesson. | Same-day morning or afternoon = 100, the previous evening = 60, one or two days in advance = 20. | 12 p |
| Riding schools Price list up to date | The price list's own date on the page. | Dated this year = 100, previous year = 50, more than three years old = 0. | 8 p |
| Equestrian supplies online Cheapest delivery fee | Cheapest delivery fee stated on the page for postal or pickup point delivery, excluding store pickup. | 4 € or less = 100 points, 10 € or more = 0, in between directly proportional. | 10 p |
| Equestrian supplies online Free delivery threshold | Order total from which delivery is free. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 16 p |
| Equestrian supplies online Return period | Length of the right of return in days without membership or a separate agreement. | 30 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 12 p |
| Equestrian supplies online Return fee | Free return, fixed return fee or postage paid by the customer. | Free return = 100, fixed fee (also conditional) = 50, customer pays for the shipment themselves = 0. | 12 p |
| Hardware stores Right of return | Consumer's right of return or cancellation in days from receiving the goods. | 30 days or more = 100 points, 14 days (legal minimum) = 0, in between directly proportional. | 22 p |
| Hardware stores Pick-up from store | Fee for click-and-collect of an online order in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 16 p |
| Hardware stores Payment by invoice | Whether the online shop charges an invoice, instalment or account fee. | Yes = 100 points, no = 0. | 12 p |
| Restaurant chains Prices are shown online | Whether the chain's own website gives meal prices in euros as text. | Yes, prices in the menu = 100 points, partly (only some dishes or packages) = 50, no = 0. | 26 p |
| Restaurant chains Allergen information online | Whether the page has an allergen table or dietary labels next to the dishes. | Allergen table by portion = 100, dietary markings in the menu = 60, not online = 0. | 14 p |
| Restaurant chains Separate list for children | Whether the chain mentions a children's menu or a children's portion on its website. | Own children's menu or children's portion = 100, only by asking staff = 40, no mention = 0. | 10 p |
| Nutrition apps Monthly price | Price of the cheapest subscription period per month (annual billing divided by twelve). | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 22 p |
| Nutrition apps Service in Finnish | Whether Finnish can be selected as a language on the company's own website. | Finland selectable = 100, not = 0. | 10 p |
| Nutrition apps Price shown before registration | Is the subscription price visible on the company's public page? | Price visible = 100, not visible before registration = 0. | 10 p |
| Nutrition apps Free version | Does the company mention a free version on its own page. | Free version = 100, no = 0. | 8 p |
| Recruitment systems Price is shown before purchase | Whether the pricing page has a public price as a figure or only a quote or demo request. | Public price on the page = 100, quote or demo only = 0. | 22 p |
| Recruitment systems Free trial | Whether the company offers a free trial or just a demonstration. | Free trial = 100, only a presentation or demo = 0. | 14 p |
| Recruitment systems ISO 27001 security certificate | Whether the company mentions ISO 27001 certification on its own page. | Own ISO 27001 certificate = 100, certificate only held by a subcontractor = 50, not stated = 0. | 14 p |
| Recruitment services Applicant assessment | Whether the company states the assessment methods used or the number of assessments, or whether assessment is only mentioned as a service. | Methods or number stated = 100, assessment service only mentioned = 50, not mentioned = 0. | 18 p |
| Recruitment services Recruitment guarantee | Is a recruitment guarantee mentioned on the company's own service page? | Warranty mentioned = 100, no mention = 0. | 12 p |
| Recruitment services Direct search | Whether the direct search is the company's own service or is redirected to another brand. | Own direct search service = 100, redirected to a sister brand = 50, no mention = 0. | 10 p |
| Recruitment services International recruitment | Whether international recruitment or workforce is mentioned in the service description. | Mentioned = 100, not mentioned = 0. | 10 p |
| Renovation cleaning Hourly rate | Hourly price of renovation cleaning in euros, including VAT, before the household tax deduction. | €40/h or less = 100 points, €75/h or more = 0, in between directly proportional. | 20 p |
| Renovation cleaning Price is shown before a quote request | Whether the total price, only an hourly rate, or no price is shown for renovation cleaning. | Total price shown = 100, only hourly rate = 50, no price = 0. | 10 p |
| Renovation cleaning Equipment and materials | Whether equipment and cleaning products are included in the price or charged separately. | Included = 100, paid extra = 40, not included = 0. | 6 p |
| Renovation cleaning Minimum billable working time | Minimum charge for a cleaning visit, in hours. | 2 hours or less = 100 points, 5 hours or more = 0, in between directly proportional. | 6 p |
| Renovation cleaning Warranty and complaint period | Length of the warranty or complaint period, when stated. | 7 days or more = 100, 3–6 days = 70, 1–2 days = 50, warranty without a stated period = 40, no warranty = 0. | 8 p |
| Rengashotelli Seasonal storage price | Cheapest seasonal price stated on the page for passenger car tyres. | €40 or less = 100 points, €130 or more = 0, proportional in between. | 24 p |
| Rengashotelli Price is shown before contact | Whether the tyre storage price can be read on the company's page. | Price on page = 100, only by request for quotation = 0. | 8 p |
| Rengashotelli Tyres insured | Whether the company states that it insures the tyres in storage. | Insured = 100, not mentioned = 0. | 8 p |
| Rengashotelli Free re-tightening | Whether the company states that re-tightening is free of charge or included in the service. | Free or included = 100, not mentioned = 0. | 5 p |
| Rengashotelli Storage terms available to read | Are the tyre storage contract terms published on the company's page? | Terms on the page = 100, not found = 0. | 5 p |
| Tyre shops Tyre change price | Cheapest starting price for a passenger car tyre change stated on the page. | 30 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 22 p |
| Tyre shops Tyre storage price is shown | Whether the tyre storage price can be read on the company's page. | Price on page = 100, only by request for quotation = 0. | 9 p |
| Tyre shops Insurance for stored tyres | Whether the company states that it insures the tyres in storage. | Insurance mentioned = 100, not mentioned = 0. | 6 p |
| Tyre shops Free re-tightening | Does the company state that re-tightening is free of charge? | Free of charge = 100, paid or not mentioned = 0. | 6 p |
| Tyre shops Online appointment booking | Whether online booking is available at all service points. | Online = 100, in some or possibly = 50, by phone only = 0. | 7 p |
| Tire online stores Delivery for four tyres | Delivery cost of an order of four tyres, i.e. the price stated on the pages. | 0 € = 100 points, 30 € or more = 0, in between directly proportional. | 22 p |
| Tire online stores Return costs | Return costs under the consumer's 14-day right of withdrawal. | Shop pays = 100 points, customer pays = 0. | 12 p |
| Tire online stores Payment afterwards | Is invoice or instalment payment available to the consumer at checkout? | For consumers = 100 points, only for business customers = 50, no invoice or instalment payment = 0. | 8 p |
| Tire online stores Delivery time | Longest delivery time in days stated in the terms of sale or FAQ. | 2 days or less = 100 points, 30 days or more = 0, in between directly proportional. | 8 p |
| Outdoor gear shops online Return period for online orders | Length of the return right for a product ordered online, in days. | 100 days or more = 100 points, 14 days (statutory minimum period) = 0, directly proportional in between. | 20 p |
| Outdoor gear shops online Return costs | Is a return by post from Finland free of charge for the customer? | Return free = 100, customer pays = 0. | 18 p |
| Outdoor gear shops online Free delivery threshold | Order value in euros above which an order is delivered in Finland without a delivery fee. | 50 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 12 p |
| Cruise companies Cancellation fee one week before | Percentage of the ticket price withheld on cancellation 7 days before departure (fixed office fees not included). | 0% = 100 points, 50% or more = 0, in between directly proportional. | 22 p |
| Cruise companies Change fee one week before departure | Change fee in euros when the departure of a standard ticket is changed 7 days before departure. | 0 € = 100 points, 30 € or more = 0, in between directly proportional. | 16 p |
| Cruise companies Pet travel fee | The cheapest published pet surcharge in euros one way (cabin or seat fee separate). | 0 € = 100 points, 40 € or more = 0, directly proportional in between. | 12 p |
| Private vaccination services Tick vaccine price | List price in euros of an adult TBE vaccine per vaccination, excluding a separate Kanta fee. | 55 € or less = 100 points, 85 € or more = 0, directly proportional in between. | 22 p |
| Private vaccination services Price of a flu vaccine | List price in euros of a traditional injected flu vaccine, without a separate Kanta fee. | 35 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 12 p |
| Private vaccination services Vaccination without an appointment | Whether the company states on its site that one can come for a vaccination without an appointment. | Yes, for all vaccinations = 100, partly (only some locations or vaccines) = 50, no = 0. | 10 p |
| Private vaccination services Kanta fee included in price | Whether the Omakanta entry fee is included in the vaccine price stated on the page. | Included in the price = 100, added at the visit = 0. | 6 p |
| Scrap dealers Copper purchase price | Purchase price of clean, sorted copper in €/kg for a small-scale supplier. If the page gives a range, the lower limit is used. | €10.50/kg or more = 100 points, €8/kg or less = 0, in between directly proportional. | 20 p |
| Scrap dealers Price list shown on the page | Are the per-kilo prices published on the company's page. | Per-kilo prices on the page = 100, only a range = 50, price list only against contact details = 0. | 10 p |
| Scrap dealers Scrap car reception | Whether the company pays compensation for an individual scrap car or the handover is merely free of charge. | Credit by weight = 100, free handover without credit = 60. | 10 p |
| Scrap dealers Number of locations | Number of locations or reception points stated by the company itself. | 20 or more = 100 points, 1 = 0, in between directly proportional. | 10 p |
| Online grocery shops Delivery speed | The usual delivery time stated by the company. | Within an hour or so = 100, 1–3 working days = 40, 3–5 working days = 0. | 18 p |
| Online grocery shops Lowest delivery fee | Cheapest delivery or pick-up fee stated on the company's page, in euros. | 0 € = 100 points, 8 € or more = 0, directly proportional in between. | 14 p |
| Online grocery shops Free delivery threshold | Minimum order amount for free delivery, in euros. | 30 € or less = 100 points, 100 € or more = 0, in between directly proportional. | 10 p |
| Online grocery shops Right to cancel and refund | What the company promises about food orders in its terms. | 14-day right of withdrawal = 100, only a freshness guarantee = 50, no right of withdrawal for food = 0. | 8 p |
| Meal boxes and meal kits Delivery fee | Basic home delivery fee in euros for one order. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 20 p |
| Meal boxes and meal kits Commitment | Notice period or whether the subscription can be cancelled at any time. | Any time without a notice period = 100, seven-day notice period = 50. | 15 p |
| Meal boxes and meal kits Delivery area | How wide an area the service says it delivers to. | All of mainland Finland = 100, Helsinki metropolitan area and selected nearby cities = 50, Helsinki metropolitan area only = 0. | 15 p |
| Archipelago cruises Price is shown before purchase | Whether the price of a ticket or cruise is on the company's own page. | Yes = 100, partly (only some products or only the rental of a charter cruise) = 50, no = 0. | 20 p |
| Archipelago cruises Cheapest adult ticket | Cheapest adult public ticket published on the company's page, euros. | €20 or less = 100 points, €40 or more = 0, in between directly proportional. | 14 p |
| Archipelago cruises Ticket cancellation or change | Cancellation or exchange right for a public ticket on the company's own page. | Free cancellation = 100, exchange to another cruise = 50, binding purchase without exchange = 0. | 10 p |
| Archipelago cruises Online purchase | Does the company have its own online shop for tickets. | Own online shop = 100, only quote request or phone = 0. | 6 p |
| Savings accounts Deposit interest rate | Annual interest rate of a savings account for a deposit of 10,000 euros, excluding new-customer campaigns. | 3% or more = 100 points, 0% = 0, directly proportional in between. | 26 p |
| Savings accounts Withdrawals | Number of free withdrawals and the restrictions. | Unlimited free of charge = 100, six free per year = 60, amount limit per transaction = 50, two free per year = 30. | 14 p |
| Savings accounts Country of deposit protection | Whether the account is covered by Finnish or foreign deposit protection (in all cases up to 100,000 euros). | Finnish deposit guarantee = 100, foreign deposit guarantee = 50. | 10 p |
| Electric car home charger Price is shown before purchase | Does the company publish the price of a home charger on its own page. | Price shown = 100, only example price or request for quote = 50, no price = 0. | 14 p |
| Electric car home charger Delivery fees | Delivery fee according to the company's terms. | Free delivery = 100, free after the order threshold = 70, fixed delivery fee = 40. | 12 p |
| Electric car home charger Installation available to order | Does the company mention an installation service and its price? | Fixed installation price published = 100, installation by quote = 50, no installation = 0. | 14 p |
| Electric car home charger Right of cancellation in the terms | Whether the company mentions the consumer's 14-day right of cancellation or return in its terms. | Mentioned = 100, not found in the terms = 0. | 10 p |
| EV charging Price of fast charging without an account | Kilowatt-hour price of fast charging (CCS) published by the company in Finland. | €0.30/kWh or less = 100 points, €0.60 or more = 0, in between directly proportional. | 22 p |
| EV charging Download without registration | Whether the company says that the download can be started without registering. | Yes = 100, only with an account or app = 0. | 10 p |
| EV charging Price shown before download | Is the kWh price published on the company's website? | Price on the page = 100, only in the app = 50, not on the company's own page = 0. | 8 p |
| EV charging No mandatory monthly fee | Whether the company states that there is no monthly fee. | No monthly fee = 100, not stated = 0. | 5 p |
| EV charging Customer service around the clock | Does the company state that customer service is open 24/7? | 24/7 = 100, not disclosed = 0. | 5 p |
| Electric car charging station installation services Price is shown before the quote | Whether the company states the price of installation or of the installed device on its own page. | Fixed price in euros on the page = 100, range or price for only some products = 50, no price = 0. | 20 p |
| Electric car charging station installation services Starting price for home installation | Cheapest published price for home installation without the device, VAT included. | €350 or less = 100 points, €1,000 or more = 0, in between directly proportional. | 14 p |
| Electric car charging station installation services Price commitment | Whether the company states the price as fixed or whether it is confirmed only in the quotation or according to additional work. | Fixed price = 100, price confirmed in the quote = 50, additional work billed separately according to the price list = 25. | 8 p |
| Electric car charging station installation services Service area | Area where the company itself says it will install. | Whole of Finland = 100, two or more regions = 50, one region = 0. | 8 p |
| Electronic signature Fixed monthly price | Fixed monthly price of the cheapest paid package (€/month, one user, VAT 0%). | €0 = 100 points, €50 or more = 0, in between directly proportional. | 20 p |
| Electronic signature Strong authentication with online banking credentials | Mention on the service's own page of Finnish strong authentication and whether it is included in the price. | Yes and included in the price = 100, yes but for an extra charge = 60, no mention = 0. | 12 p |
| Electronic signature Free trial | Permanent free tier or time-limited trial or one-off free signatures. | Permanent free tier = 100, time-limited trial or one-off free signatures = 60, no trial = 0. | 9 p |
| Electronic signature Commitment | Billing and commitment method stated in the price list. | No commitment = 100, monthly subscription possible = 50, annual billing only = 0. | 9 p |
| Email marketing software Cheapest paid package | The monthly price of the cheapest paid package according to the price list page, with the smallest number of contacts. | 10 or less = 100 points, 75 or more = 0, directly proportional in between. Price in the currency in which the company displays it (€ or $). | 22 p |
| Email marketing software Free use | Whether a permanent free package is available or only a time-limited free trial. | Permanent free package = 100, free trial only = 50, neither = 0. | 15 p |
| Email marketing software Termination | Whether the customer can end the order themselves from their own account at any time. | At any time from own account = 100, ends at the end of the billing period = 70, not stated or requires contacting = 0. | 13 p |
| Email services Monthly price | Price of the cheapest paid package that allows a custom domain, in euros per user per month with annual payment. | €1 or less = 100 points, €7 or more = 0, in between directly proportional. | 26 p |
| Email services Storage space | Email storage in gigabytes in the package whose price was measured. | 50 GB or more = 100 points, 1 GB = 0, in between directly proportional. | 12 p |
| Email services Trial or right of withdrawal | Length of the free trial or money-back right in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 12 p |
| Electric scooters online Price | Price in euros of the cheapest electric scooter featured on the front page. | 300 € or less = 100 points, 700 € or more = 0, in between directly proportional. | 18 p |
| Electric scooters online Return or exchange | Length of the return or exchange right in days. | 60 days or more = 100 points, 14 days (law) = 0, in between directly proportional. | 10 p |
| Electric scooters online Warranty | Warranty in months for a new kick scooter or electric vehicle. | 24 months or more = 100 points, 6 months = 0, in between directly proportional. | 8 p |
| Electric scooters online Own maintenance | Whether the store's own service and repair offering is mentioned and whether the store is an official warranty workshop. | Official warranty repair shop = 100, own service = 60, no service = 0. | 8 p |
| Electric scooters online Delivery time | Upper limit of the stated delivery time in working days. | 2 working days or fewer = 100 points, 14 working days or more = 0, in between directly proportional. | 6 p |
| E-bike servicing Seasonal or basic service for an electric bike | Published price of an e-bike seasonal or basic service (from). | €90 or less = 100 points, €190 or more = 0, in between directly proportional. | 22 p |
| E-bike servicing Appointment booking | Service booking method on the company's own page. | Online = 100, by phone = 0. | 8 p |
| E-bike servicing Bike pickup for servicing | Availability of pick-up service on the company's own page. | Priced pick-up and return = 100, limited pick-up (only a certain day and area) = 50, no pick-up = 0. | 10 p |
| E-bike servicing Service locations | Number of localities with the company's own shop or workshop. | 5 locations or more = 100, one = 0, directly proportional in between. | 10 p |
| Electric bikes online Return period | Return or cancellation period in days in the online shop's terms. | 90 days or more = 100 points, 14 days (statutory minimum period) = 0, directly proportional in between. | 22 p |
| Electric bikes online Delivery cost | Does the company state that delivery is free. | Free = 100, free with conditions = 50, paid = 0. | 16 p |
| Electric bikes online Warranty length | Warranty stated by the company, in years. | 3 years or more = 100 points, 1 year = 0, in between directly proportional. | 12 p |
| Electrical contractors Hourly rate for electrical work | Hourly price of electrical work on a weekday including VAT 25.5%, euros per hour. | 60 € or less = 100 points, 90 € or more = 0, directly proportional in between. | 24 p |
| Electrical contractors Prices shown before requesting a quote | Whether the company's pages have a price list with hourly rates. | Price list on the page = 100, only a price calculator or estimate by e-mail = 40, no prices = 0. | 12 p |
| Electrical contractors Minimum charge | Minimum billable working time in hours. | 1 hour or less = 100 points, 3 hours or more = 0, in between directly proportional. | 8 p |
| Electrical contractors Emergency service | Whether the company says it is on call around the clock. | 24/7 on-call service = 100, pricing outside working hours without a round-the-clock promise = 50. | 6 p |
| Electricity comparison services Commission is disclosed | Does the service state on its own site that it receives a commission from electricity companies when a contract is made through it. | Commission is stated on an information page or the front page, or the service is run by an authority = 100 points, commission mentioned only in the privacy notice = 50, not stated = 0. | 22 p |
| Electricity comparison services Company and Business ID | Are the service operator's company name and Business ID shown on the front page, in the contact details or in the terms of use. | Company and Business ID visible = 100 points, only name or Business ID only in the privacy policy = 50, neither = 0. | 14 p |
| Electricity comparison services Comparison coverage | Whether the service itself says that the comparison includes all electricity suppliers or only some, for example the most popular ones or partners. | All electricity suppliers = 100 points, limited selection = 40, not stated = 0. | 14 p |
| Medical supplies online Free delivery threshold | Order value above which delivery is free, as stated by the shop. | 100 € or less = 100 points, 300 € or more = 0, directly proportional in between. | 20 p |
| Medical supplies online Small order delivery | Price of the cheapest postal parcel. | 5 € or less = 100 points, 15 € or more = 0, in between directly proportional. | 12 p |
| Medical supplies online Invoice and instalment payment | Payment method offered to the consumer at checkout. | Invoice and instalment payment = 100, invoice only = 50, no invoice = 0. | 8 p |
| Medical supplies online Free return | Who pays for the consumer's return shipping. | Return is free of charge for the consumer = 100, consumer pays for the return = 0. | 10 p |
| Medical expense insurance Maximum age at application | Maximum age at which the insurance can be taken out (years). | 70 years or more = 100 points, 60 years or less = 0, in between directly proportional. | 18 p |
| Medical expense insurance Duration of cover | Whether the insurance has an expiry age. | No end age = 100 points, ends at age 80 = 25, ends earlier = 0. | 16 p |
| Medical expense insurance Lowest excess | The smallest selectable annual excess stated by the insurer (euros). | 200 € or less = 100 points, 1,000 € or more = 0, directly proportional in between. | 10 p |
| Medical expense insurance Termination | Can the policyholder cancel the insurance at any time. | Any time = 100 points, restricted = 0. | 6 p |
| Password managers Price for a single user | Monthly price of a paid basic subscription for a private individual with annual billing. | 1.50 or less = 100 points, 5 or more = 0, directly proportional in between. | 24 p |
| Password managers Family ticket price | Monthly price of a family order with annual billing. | 3.50 or less = 100 points, 10 or more = 0, in between directly proportional. | 12 p |
| Password managers Free tier | Does the company's page have a permanent free tier. | Free tier = 100 points, not stated = 0. | 14 p |
| Floorball equipment online Free delivery threshold | Order total from which delivery to Finland is free. | 60 € or less = 100 points, 150 € or more = 0, in between directly proportional. | 18 p |
| Floorball equipment online Delivery cost | Cheapest delivery fee to Finland stated on the page. | 4 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 12 p |
| Floorball equipment online Return costs | Free return, conditionally free or paid by the customer. | Free return = 100, conditionally free (for example only as a credit or after contacting) = 50, customer pays = 0. | 12 p |
| Floorball equipment online Return period | Length of the right of return in days from receiving or purchasing the product. | 60 days or more = 100 points, 14 days = 0, directly proportional in between. | 8 p |
| Sauna heater manufacturers Electric sauna heater warranty | Warranty period in years of the electric sauna heater for private use. If a longer warranty requires registration, the figure includes it and this is stated in the additional information. | 3 years or more = 100 points, 1 year or less = 0, in between directly proportional. | 22 p |
| Sauna heater manufacturers Help with sizing a sauna heater | Calculator for sauna volume and power requirement on the manufacturer's page. | Calculator on the page = 100 points, only calculation instructions as text = 50, neither = 0. | 14 p |
| Sauna heater manufacturers Availability of spare parts | Manufacturer's own spare parts online shop or other direct ordering method. | Own spare parts shop or direct delivery from the manufacturer = 100 points, only via a reseller = 50, no information = 0. | 14 p |
| Sauna builders Public starting price | Price, including VAT, of the cheapest ready-made sauna (or the lowest price range of garden saunas) published on the company's website or price list. | €3,000 or less = 100 points, €20,000 or more = 0, in between directly proportional. | 20 p |
| Sauna builders Price is shown before contact | Whether the price of a sauna can be read on the company's own pages or in the price list. | Yes (product price shown) = 100, partly (only a price range) = 50, no (price not published) = 0. | 12 p |
| Sauna builders Right of return or cancellation | Number of days during which the purchase can be cancelled or the sauna returned under the company's terms. | 30 days or more = 100, no right of return = 0, directly proportional in between. | 10 p |
| Sauna builders Payment only after delivery | Whether a prepayment is required before delivery according to the company's terms. | Payment after delivery = 100, part in advance case by case = 50, advance payment required = 0. | 8 p |
| Sauna supplies online Delivery time | The longest figure for the usual delivery time promised in the terms, in days. | 3 days or less = 100 points, 14 days or more = 0, in between directly proportional. | 22 p |
| Sauna supplies online Return period | Number of days within which the product can be returned. | 30 days or more = 100 points, 14 days (statutory minimum) = 0, in between directly proportional. | 18 p |
| Sauna supplies online Return costs | Split of return costs according to the terms. | Shop pays = 100, shop refunds part of the delivery costs = 50, customer pays = 0. | 10 p |
| Adventure parks Adult ticket price | Price of an adult standard-price day pass for cable cars, in euros. | €25 or less = 100 points, €40 or more = 0, in between directly proportional. | 22 p |
| Adventure parks Small child's ticket | Cheapest published ticket for a children's railway or children's land, in euros. | 12 € or less = 100 points, 25 € or more = 0, directly proportional in between. | 8 p |
| Adventure parks Refund due to bad weather | What the company itself promises in its terms or FAQ when weather interrupts the adventure. | Refund promised = 100, refund voucher for a new visit = 60, no refund = 0. | 8 p |
| Adventure parks Length limit for large tracks | Minimum height limit for access to the first upper tracks, in centimetres. | 100 cm or less = 100 points, 140 cm or more = 0, in between directly proportional. | 6 p |
| Adventure parks Sports and recreation vouchers | How many different payment methods for sports or culture vouchers or cards the company lists. | 5 or more = 100 points, 0 = 0, in between directly proportional. | 6 p |
| Professional cleaning products online Free delivery threshold | The order value in euros above which an order is delivered free of charge, as the shop states it. | 200 € or less = 100 points, 1,000 € or more = 0, directly proportional in between. | 24 p |
| Professional cleaning products online Paying by invoice | Whether invoice can be selected as a payment method or whether an invoicing agreement must be made first. | Invoice selectable as a payment method = 100, invoicing agreement required = 50, invoice not offered = 0. | 14 p |
| Professional cleaning products online Time to report a delivery error | Number of days within which a defect must be reported. | 14 days or more = 100 points, 0 days = 0, in between directly proportional. | 6 p |
| Professional cleaning products online Opening hours | Opening hours of the shop or customer service in hours per week. | 40 hours a week or more = 100 points, 0 hours = 0, in between directly proportional. | 6 p |
| Cleaning services Hourly rate | The cheapest published hourly price of home cleaning in euros, including VAT, before the household tax deduction. | €50/h or less = 100 points, €75/h or more = 0, in between directly proportional. | 24 p |
| Cleaning services Price is shown before ordering | Whether the page has a price calculator or price estimate, only an hourly rate, or no price. | Price calculator or price estimate on the page = 100, hourly rate only = 50, no price = 0. | 8 p |
| Cleaning services Visit fee | Visit, arrangement or service fee in euros per cleaning visit. | 5 € or less = 100 points, 25 € or more = 0, in between directly proportional. | 8 p |
| Cleaning services Cancellation | How close to the cleaning time the order can be cancelled or rescheduled free of charge. | Free until 1 day before = 100, free until 7 days before = 40, chargeable immediately = 0. | 5 p |
| Cleaning services Satisfaction guarantee | Whether a satisfaction guarantee is stated on the company's own page. | Satisfaction guarantee stated = 100, not stated = 0. | 5 p |
| Investment platforms Price of share trading | Brokerage fee in euros for a 1,000 euro trade at the basic level. | €2 or less = 100 points, €12 or more = 0, in between directly proportional. | 24 p |
| Investment platforms Custody fee | Custody or administration fee of a book-entry account in euros per month with a 1,000 euro portfolio. | €0/month = 100 points, €4/month or more = 0, in between directly proportional. | 14 p |
| Investment platforms Currency exchange cost | Currency exchange fee as a percentage of the transaction amount. | 0.2% or less = 100 points, 1% or more = 0, directly proportional in between. | 12 p |
| Investment gold and silver Right of cancellation and return | Whether the online shop's terms include a right of return or cancellation and whether it also applies to investment products. | 14-day right for all products = 100, 14 days but price-tracking products excluded = 30, no right for investment products = 0. | 20 p |
| Investment gold and silver Insured delivery | Whether the terms state that the shipment is insured. | All shipments insured = 100, insured shipment only as an option = 50, not mentioned = 0. | 14 p |
| Investment gold and silver Price is shown before purchase | Does the company publish the prices of investment gold products online. | Price shown on the page = 100, only on request = 0. | 10 p |
| Investment gold and silver Delivery time | Longest delivery time stated in the terms, in working days. | 1 working day or less = 100, 10 working days or more = 0, directly proportional in between. | 6 p |
| Investment advice for private individuals Starting amount | The smallest published amount with which the company accepts a private individual as a client for asset management or personal investment advice. | 10,000 € or less = 100 points, 500,000 € or more = 0, in between directly proportional. | 22 p |
| Investment advice for private individuals Phone service hours | Opening hours of the published customer service or asset management phone number, in hours per week. | 50 hours a week or more = 100 points, 20 hours or less = 0, in between directly proportional. | 10 p |
| Investment advice for private individuals Arranging a meeting | Whether the first meeting can be booked online or only a contact request left. | Online appointment booking = 100, contact request or agreeing a call time = 50, not stated = 0. | 10 p |
| Investment advice for private individuals Decision-making methods | How many decision-making modes the company says it offers: full-mandate asset management, advisory and self-directed. | 3 ways = 100 points, 1 way = 0, directly proportional in between. | 8 p |
| Investment insurance policies Minimum investment | Minimum investment in euros of the cheapest investment insurance or savings contract. | €10 or less = 100 points, €20,000 or more = 0, in between directly proportional. | 22 p |
| Investment insurance policies Opening the contract | The way to open a contract described on the company's own page. | Online self-service = 100, contact and meeting = 40. | 12 p |
| Investment insurance policies Management fee shown | Whether the treatment fee is stated as a percentage on the product page or in the terms. | Percentage figure on the page = 100, figure missing = 0. | 8 p |
| Investment insurance policies Withdrawals and termination | Whether withdrawals or cancellation are stated to be free of charge. | No fee charged for termination = 100, withdrawals or closing possible but the fee is not stated = 60. | 8 p |
| Eyeglasses online stores Return period | Cancellation, return or open purchase period for glasses in days, as stated by the shop. | 90 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 22 p |
| Eyeglasses online stores Free home fitting | Whether the shop offers free home loan of frames. | Free home fitting = 100 points, not stated = 0. | 10 p |
| Eyeglasses online stores Delivery cost | Price of the cheapest standard delivery method for an order that falls below the free delivery threshold. | 0 € = 100 points, 8 € or more = 0, directly proportional in between. | 8 p |
| Eyeglasses online stores Cheapest price per glass | Cheapest price of glasses or frames in euros shown on the shop's own page. | €20 or less = 100 points, €120 or more = 0, proportional in between. | 10 p |
| Eye hospitals Cataract surgery price | Cheapest published starting price for cataract surgery on one eye with a basic-level lens. | 1,400 € or less = 100 points, 2,000 € or more = 0, directly proportional in between. | 26 p |
| Eye hospitals Price of first visit | Price in euros of a pre-operative examination, assessment or preliminary estimate. | 0 € = 100 points, 200 € or more = 0, in between directly proportional. | 12 p |
| Eye hospitals Price of follow-up inspection shown | Whether the company's cataract page states the price in euros of a follow-up examination or check-up visit. | Price shown = 100 points, price not stated = 0. | 6 p |
| Eye hospitals Splitting the payment | Whether the cataract page mentions instalments or financing and whether the monthly payment is shown. | Monthly instalment shown = 100 points, instalment or financing mentioned without an amount = 50, no mention = 0. | 6 p |
| Indoor activity parks Price of a child's admission ticket | The cheapest published standard admission ticket for a child aged 7 or older on a weekday, in euros. | 10 € or less = 100 points, 30 € or more = 0, in between directly proportional. | 22 p |
| Indoor activity parks Price per visit with a multi-visit ticket | Price of a season ticket or ticket card divided by the number of visits. The cheapest series with 8–10 visits is used. | 10 € or less = 100 points, 20 € or more = 0, directly proportional in between. | 12 p |
| Indoor activity parks Ticket cancellation and transfer | The park's own terms for cancelling or transferring a pre-purchased ticket. | Right of cancellation = 100, time can be rescheduled = 60, no exchange or refund = 0. | 10 p |
| Indoor activity parks Fee for an accompanying adult | Adult admission fee when the adult is accompanying a paying child. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 6 p |
| Indoor air investigation and moisture survey services Price information before the quote | Price information published on the company's own site for indoor air or moisture investigation. | Euro amounts published = 100 points, price range = 60, quotation request only = 0. | 22 p |
| Indoor air investigation and moisture survey services Qualification can be verified | Personal qualifications or certifications published on the website. | Individuals' qualifications named = 100, certified way of working = 60, only company-level membership or badge = 30, not published = 0. | 14 p |
| Indoor air investigation and moisture survey services Service area | Service area stated on the website. | Almost all of Finland = 100, several regions or several branches = 60, one area = 30. | 8 p |
| Indoor air investigation and moisture survey services Travel and additional costs stated | Whether a travel or invoicing surcharge is published in the price list. | Published = 100, not published = 0. | 6 p |
| Interior design services Price is shown before the quote | How clearly the price of design is published on the company's pages. | Fixed or from-prices = 100, indicative example prices = 60, hourly rate and a single package = 40, no price = 0. | 22 p |
| Interior design services Procurement and implementation | Whether the company offers procurement of products, supervision of work or implementation after the plan. | Handles procurement or implementation = 100, supports during implementation = 60, plan only = 20. | 12 p |
| Interior design services Remote service | Whether the company says it does the design remotely or serves the whole country. | All of Finland remotely = 100, remote consultation or area by agreement = 50, not mentioned = 0. | 8 p |
| Interior design services Satisfaction guarantee | Whether the company mentions a satisfaction guarantee in connection with the service. | Satisfaction guarantee = 100, not mentioned = 0. | 8 p |
| Online interior shops Cheapest delivery | Delivery price of the cheapest small parcel on the terms page. | 4 € or less = 100 points, 10 € or more = 0, in between directly proportional. | 18 p |
| Online interior shops Free delivery threshold | Purchase amount above which the order is delivered without delivery costs. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 12 p |
| Online interior shops Return period | Length of the return or cancellation right in days promised on the terms page for an ordinary customer. | 100 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 11 p |
| Online interior shops Return fee | Price of returning a small parcel in euros according to the terms page. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 9 p |
| Online music instrument shops Free delivery threshold | Order value in euros from which delivery costs are waived. | 40 € or less = 100 points, 150 € or more = 0, in between directly proportional. | 20 p |
| Online music instrument shops Return costs | Who bears the return cost in an ordinary customer return, according to the terms page. | Return is free of charge for the customer = 100, customer pays the return costs = 0. | 10 p |
| Online music instrument shops Delivery cost for a small parcel | Cheapest delivery fee to Finland stated on the terms page. | 5 € or less = 100 points, 10 € or more = 0, directly proportional in between. | 10 p |
| Online music instrument shops Delivery time | The longest dispatch or delivery time stated on the terms page for an in-stock product, in working days. | 1 working day or less = 100 points, 7 working days or more = 0, directly proportional in between. | 10 p |
| Social media marketing agencies Lowest monthly price | Price in euros of the continuous monthly package published on the cheapest agency's own page, excluding advertising budget. | €500 or less = 100 points, €3,500 or more = 0, in between directly proportional. | 22 p |
| Social media marketing agencies Price is shown before contact | Whether the office's own page has a price in euros or a price estimate. | Price list on the page = 100, only a calculator or estimate = 50, no price = 0. | 12 p |
| Social media marketing agencies Contract terms | Does the office state the commitment period and notice period on its page? | Both stated = 100, only a commitment option = 50, not stated = 0. | 8 p |
| Social media marketing agencies Free initial contact | Whether a free meeting, analysis or survey is offered. | Free meeting or analysis = 100, no = 0. | 4 p |
| Social media marketing agencies Warranty | Whether the agency states a guarantee and its terms on its page. | Guarantee and refund = 100, no guarantee = 0. | 4 p |
| Social media management tools Cheapest paid package | Monthly price of the cheapest paid plan shown on the price list page (with annual billing, if the page shows both), in the page's own currency. | 5 or fewer = 100 points, 100 or more = 0, directly proportional in between. | 24 p |
| Social media management tools Permanently free tier | Whether the price list has a permanently free tier (not just a time-limited trial). | Free tier available = 100 points, not available = 0. | 8 p |
| Social media management tools Length of free trial | Length of the free trial of the paid package, in days. | 30 days or more = 100 points, 0 days = 0. | 8 p |
| Social media management tools Social media channels in the cheapest package | Number of channels or accounts included in the cheapest paid package. | 12 or more = 100 points, 1 = 0, in between directly proportional. | 10 p |
| Diving training Basic course price | Published price for the OWD basic course, where the open water dives are done during the course. Referral courses are not included. | €500 or less = 100 points, €1,000 or more = 0, in between directly proportional. | 24 p |
| Diving training Diving trial price | Cheapest published price for a single-person trial dive. | 50 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 12 p |
| Diving training Free cancellation | Published time in days before the start when cancellation is free of charge. | 1 day or less = 100 points, 21 days or more = 0, in between directly proportional. | 8 p |
| Diving training Basic equipment included | Whether basic equipment is included in the course price. | Included in the price = 100 points, must be acquired separately = 0. | 6 p |
| Chocolate and sweet shops online Free delivery threshold | Minimum order value in euros for free delivery (pick-up point). | €30 or less = 100 points, €300 or more = 0, proportional in between. | 22 p |
| Chocolate and sweet shops online Right of return | Right of return and who pays the return cost, according to the stores' own terms. | 14 days and free return = 100, 14 days but return cost not stated = 70, 14 days and the customer pays for the return = 40, no right of return = 0. | 10 p |
| Chocolate and sweet shops online Invoice and instalment payment | Credit payment methods available to the consumer. | Invoice and instalment = 100, only Klarna mentioned without terms on the shop's own page = 60, only online banking and card = 0. | 8 p |
| Chocolate and sweet shops online Delivery time | Longest delivery time stated by the shop, in working days. | 2 working days or less = 100, 10 working days or more = 0, directly proportional in between. | 10 p |
| Business succession services Service content | Whether the company describes on its own page what it does in a generational change of ownership. | Concrete task list = 100, general description of the service = 50, only a mention or general article = 25. | 18 p |
| Business succession services Conditions of tax reliefs | Whether the company's page names the specific conditions of the discounts in figures. | Terms in figures = 100, relief mentioned in general terms = 50. | 10 p |
| Business succession services Price before contact | How the price is presented on the company's pages. | Price published = 100, quote request form = 50, only general contact = 0. | 10 p |
| Business succession services Free first meeting | Whether a free initial survey or meeting is offered on the company's pages. | Free meeting or survey offered = 100, not mentioned = 0. | 6 p |
| Business succession services Direct contact with an expert | Named person and phone number on the topic page. | Name and phone = 100, form only = 40. | 6 p |
| Finnish design products online Cheapest delivery | Delivery price of the cheapest small parcel on the terms page. | 4 € or less = 100 points, 10 € or more = 0, in between directly proportional. | 18 p |
| Finnish design products online Free delivery threshold | Purchase amount above which the order is delivered without delivery costs. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 12 p |
| Finnish design products online Return period | Length of the return or cancellation right in days promised on the terms page for an ordinary customer. | 100 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 11 p |
| Finnish design products online Return fee | Price of returning a small parcel in euros according to the terms page. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 9 p |
| Streaming services Cheapest monthly price | Price of the service's cheapest monthly subscription, ad-supported or standard, without fixed term and discounts. | 6 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 22 p |
| Streaming services Price without ads | Price of the cheapest clearly ad-free monthly subscription. | €9 or less = 100 points, €16 or more = 0, in between directly proportional. | 14 p |
| Streaming services Commitment | Whether the cheapest price advertised on the service's front page requires a minimum or fixed-term subscription. | No commitment = 100, minimum period or fixed term = 0. | 7 p |
| Streaming services Simultaneous devices | Maximum number of simultaneous viewing devices in any subscription of the service. | 5 devices or more = 100 points, 1 device = 0, in between directly proportional. | 7 p |
| Large-scale landlords Rental deposit | Is a rental deposit charged according to the company's own pages. | 0 € in all homes = 100 points, 0 € in most homes = 70, deposit charged = 0. | 24 p |
| Large-scale landlords Commitment period | Minimum duration or fixed term in the contract. | No fixed term = 100, open-ended contract = 80, 12-month minimum duration = 30. | 14 p |
| Large-scale landlords Electronic termination | Whether cancellation can be done electronically with online banking credentials or in the resident service. | Electronic cancellation = 100, downloadable paper form only = 40. | 12 p |
| Art auctions Buyer's fee | Buyer's premium as a percentage of the hammer price, including value added tax. | 20% or less = 100 points, 32% or more = 0, directly proportional in between. | 26 p |
| Art auctions Payment term | Payment period in days after the auction. | 14 days or more = 100 points, 3 days or less = 0, directly proportional in between. | 10 p |
| Art auctions Right of return | What the terms promise for an item bid on online or in a sale room. | Statutory 14-day right of withdrawal = 100, complaint only for defects = 40, no right of return = 0. | 14 p |
| Art supplies online Right of return | Return or exchange right for an online purchase, in days. | 30 days or more = 100 points, no right of return = 0, directly proportional in between. | 24 p |
| Art supplies online Free delivery threshold | Minimum order value for free delivery to Finland. | 50 € or less = 100 points, 200 € or more = 0, in between directly proportional. | 12 p |
| Art supplies online Paying by invoice | Online shop payment methods. | Invoice alongside online banking and card = 100, invoice only = 40. | 14 p |
| Fireplaces and stoves online Length of right of return | Right of return or cancellation in days from receipt, according to the terms of sale. | 30 days or more = 100 points, 14 days or less = 0, directly proportional in between. | 20 p |
| Fireplaces and stoves online Delivery price shown | Whether the delivery fee is fixed or free in the terms, whether it only appears in the shopping cart or whether it is only available by request for quote. | Price stated in the terms or on the page = 100, shown in the shopping cart = 50, only with a quote = 0. | 12 p |
| Fireplaces and stoves online Return price stated | Whether the shop states the cost of a return in euros or leaves it open. | Euro amount stated = 100, customer pays but the amount is not stated = 40, not stated at all = 0. | 10 p |
| Fireplaces and stoves online Delivery time | Delivery time for a stock item stated by the shop, maximum number of working days. | 2 working days or fewer = 100 points, 15 working days or more = 0, in between directly proportional. | 8 p |
| Taxi services Price before the ride | Whether a fixed price, an estimate or neither is given at the ordering stage. | Fixed price in advance = 100 points, price estimate = 50, metered price only = 0. | 22 p |
| Taxi services Extra charge for pre-order | Passenger car pre-order fee in euros. | No additional fee = 100 points, €10 or more = 0, proportional in between. | 12 p |
| Taxi services Phone order activation fee | Call connection fee in euros (the per-minute price is given in the note). | Free number = 100 points, €3.50 or more = 0, in between directly proportional. | 9 p |
| Taxi services Waiting time included in the fixed price | Waiting time in minutes included in the fixed price at the order address. | 5 minutes or more = 100 points, 0 minutes = 0, in between directly proportional. | 7 p |
| House manufacturers Price before quote | Does the company state on its site a from-price for a house model, a general cost estimate, or only pricing criteria. | Starting-from price for a house model = 100 points, general cost estimate on the page = 50, price examples only in a form or quote = 20, no prices = 0. | 22 p |
| House manufacturers Fixed price in the contract | Does the company promise a binding or fixed purchase price on its website. | Fixed and binding price or commitment to the agreed price = 100, price protection limited in time = 50, not mentioned = 0. | 14 p |
| House manufacturers Building from a single supplier | Whether the company offers a move-in-ready, turnkey delivery or only part of the work. | Move-in-ready delivery under a single contract = 100, only installation or part of the work = 50, not mentioned = 0. | 8 p |
| House manufacturers Free start | Whether the company has a free meeting or a free brochure on its page. | Free meeting, no obligation = 100, free brochure or book = 50, not mentioned = 0. | 6 p |
| Financial advice, company acquisitions Purchase stages covered | How many of the four stages the company names on its own M&A page: due diligence, valuation, financing and post-deal integration. | 4 stages = 100 points, 0 stages = 0, in between directly proportional. | 20 p |
| Financial advice, company acquisitions Price before contact | How the price or offer is described on the company's business acquisition page. | Price published = 100, quote request directly from the page = 50, only general contact = 0. | 10 p |
| Financial advice, company acquisitions Direct contact with an expert | Does the company acquisition page name an expert, and is their phone number on the page. | Name and phone number on the page = 100, named expert without a number = 60, no named expert = 0. | 10 p |
| Financial advice, company acquisitions Assignment references | Whether the company acquisition page describes a concrete assignment and names the parties. | Assignment and parties named = 100, assignment without names = 50, no reference on the page = 0. | 10 p |
| Housing company maintenance log software Price is shown before contact | Whether the price of a package suitable for a housing company or property is published on the company's own page. | Price published = 100 points, only an offer or presentation = 0. | 20 p |
| Housing company maintenance log software Monthly price for one housing company | Published monthly price for a single housing company package in euros. | 30 € per month or less = 100 points, 100 € or more = 0, in between directly proportional. | 12 p |
| Housing company maintenance log software Trial before purchase | Whether the company states on its pages a free trial, just a demo or only a contact request. | Free trial = 100 points, demo only = 30, contact or quote request only = 0. | 10 p |
| Housing company maintenance log software Termination | Notice period stated in the public terms of use. | At any time = 100 points, one month's notice period = 50, terms not published = 0. | 8 p |
| Housing company insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 24 p |
| Housing company insurance Size limit for sheds and carports | The largest area of storage or outbuilding included in the property insurance without separate insurance (m²). | 100 m² or more = 100 points, 10 m² or less = 0, in between directly proportional. | 14 p |
| Housing company insurance Directors' liability insurance | Management or board liability insurance is included in the standard package of the property insurance. | Included in the package = 100 points, separate or optional = 50, not available = 0. | 12 p |
| Dance schools Price for one hour | Single-visit fee for one group class in euros. | 12 € or less = 100 points, 30 € or more = 0, directly proportional in between. | 20 p |
| Dance schools Trial before commitment | On what terms a new student can try a class. | Free trial session = 100, paid trial credited against the course fee = 60, only a paid single ticket or mini course = 30. | 12 p |
| Dance schools Commitment and cancellation | How long registration can be cancelled free of charge. | No commitment = 100, cancellation before the course starts = 85, cancellation within three weeks = 70, cancellation within a week = 40, binding for the whole term = 0. | 12 p |
| Dance schools Compensation for absences | Can an unused hour be used later? | Unused sessions are kept as credit or a ticket = 100, compensation with another class in the same period = 60. | 6 p |
| Dance supplies online Delivery cost | Price in euros of the cheapest parcel delivery (pickup point, parcel locker or parcel). Letter delivery is not included. | €5 or less = 100 points, €12 or more = 0, in between directly proportional. | 18 p |
| Dance supplies online Free delivery threshold | Order total in euros above which orders get free delivery according to the terms page. | 40 € or less = 100 points, 150 € or more = 0, in between directly proportional. | 8 p |
| Dance supplies online Return period | Length of the right of return or cancellation for an online shop purchase, in days. | 30 days or more = 100 points, 14 days (statutory minimum) = 0, directly proportional in between. | 8 p |
| Dance supplies online Return costs money | Who pays for a return or exchange by post of a normally priced product. | Free return = 100, only first exchange or return free = 50, customer pays for the return = 0. | 9 p |
| Dance supplies online Delivery time | The normal delivery time in working days for in-stock products stated on the terms page (the longest stated figure). | 2 working days or fewer = 100 points, 7 working days or more = 0, in between directly proportional. | 7 p |
| Event equipment rental companies Rental price of a folding chair | Published rental price of a folding chair in euros per chair. | 2 € or less = 100 points, 6 € or more = 0, in between directly proportional. | 24 p |
| Event equipment rental companies Free cancellation | Days before the start of the rental when cancellation is still free of charge according to the terms. | 14 days or fewer = 100 points, 30 days or more = 0, in between directly proportional. | 14 p |
| Event equipment rental companies Transport and erection | Publicly stated delivery and installation service. | Transport, set-up and dismantling = 100, transport and installation or arrangement = 80, transport only = 50, pickup only = 0. | 12 p |
| Event tickets Money back if you cannot attend | Whether the ticket buyer is offered cancellation protection, who decides on refunds and whether an unused ticket can be returned. | Cancellation protection available for purchase = 100, refund at the organiser's discretion = 40, refund only for a cancelled event = 0. | 18 p |
| Event tickets Service fee stated | Whether the ticket service fee is published as an amount in euros on the service's own page. | Price stated precisely = 100, stated only as a range or partially = 50, not stated = 0. | 14 p |
| Event tickets Culture benefit surcharge | The payment method surcharge, as a percentage, charged when paying with a culture benefit. If a range is given, the highest figure is used. | 0% = 100 points, 6% or more = 0, directly proportional in between. | 10 p |
| Event tickets Phone service price | Per-minute price of the ticket order phone service in euros (date not included). | €0 / min = 100 points, €2 / min or more = 0, proportional in between. | 8 p |
| Accident insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers (company level). | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 22 p |
| Accident insurance Child's competitive sports included | Age below which competitive sports or all sports are covered by accident insurance at no extra charge. | 18 years or more = 100 points, 12 years or less = 0, directly proportional in between. | 10 p |
| Accident insurance Number of physiotherapy visits | Maximum number of physiotherapy visits per accident, basic insurance. | 15 visits or more = 100 points, 5 visits or less = 0, in between directly proportional. | 9 p |
| Accident insurance Valid until old age | Age after which the insurance ends. | 100 years = 100 points, 75 years or less = 0, in between directly proportional. | 9 p |
| Wallpaper online Cheapest delivery | Price of the cheapest delivery method for a wallpaper order on the terms page. | 0 € = 100 points, 20 € or more = 0, in between directly proportional. | 20 p |
| Wallpaper online Delivery time | Longest stated delivery time for a stock item in working days. | 3 working days or less = 100 points, 15 working days or more = 0, directly proportional in between. | 10 p |
| Wallpaper online Return period | Length of the cancellation or return right in days. | 30 days or more = 100 points, 14 days = 0, in between directly proportional. | 10 p |
| Wallpaper online Return price | Return fee paid by the customer in euros, when the shop states the amount. | 0 € = 100 points, 20 € or more = 0, in between directly proportional. | 10 p |
| Laser tattoo removal Price of a small tattoo | Price in the price list for one treatment session of the smallest tattoo, about 5 x 5 cm. | €120 or less = 100 points, €250 or more = 0, in between directly proportional. | 24 p |
| Laser tattoo removal Price of a medium-sized tattoo | Price of one treatment session for a tattoo of about 10 x 5 cm in the price list. | €170 or less = 100 points, €350 or more = 0, in between directly proportional. | 16 p |
| Laser tattoo removal Consultation price | Whether the consultation is chargeable, according to the company's own website. | Free = 100, free only remotely or based on a photo = 70, paid = 0. | 10 p |
| Tattoo studios Tattoo starting price | Starting price of a tattoo published by the studio, in euros. | 60 € or less = 100 points, 150 € or more = 0, in between directly proportional. | 18 p |
| Tattoo studios Booking fee | Smallest published tattoo booking fee in euros. | €0 = 100 points, €150 or more = 0, in between directly proportional. | 12 p |
| Tattoo studios Rescheduling | Hours before the appointment by which a change or cancellation must be notified. | 24 hours = 100 points, 72 hours or more = 0, in between directly proportional. | 8 p |
| Tattoo studios Free consultation | Does the studio say the consultation is free? | Free = 100 points, paid = 0. | 7 p |
| Tattoo studios Aftercare instructions online | Whether tattoo aftercare instructions are published on the studio's website. | Published = 100 points, not published = 0. | 5 p |
| Self storage Published starting price | Monthly rent of the smallest storage unit or from-price published on the company's own page. | 30 € or less = 100 points, 80 € or more = 0, in between directly proportional. | 18 p |
| Self storage Notice period | Notice period in days for an open-ended contract. | 1 day or less = 100 points, 30 days or more = 0, in between directly proportional. | 14 p |
| Self storage Mandatory extra costs | Mandatory costs on top of the rent, as stated by the company. | No extra costs = 100, mandatory insurance added to the rent = 50, start-up fee and mandatory insurance = 0. | 8 p |
| Self storage Price is shown before booking | Are rental prices shown on the company's own page. | Price list on the page = 100, only a from-price or price in a booking tool by address or size = 50, prices only in the booking engine = 0. | 5 p |
| Self storage Access hours to the storage unit | Number of hours per day during which the customer can access the storage unit. | 24 hours = 100 points, 12 hours or less = 0, directly proportional in between. | 5 p |
| Tea shops online Cheapest delivery fee | Price of the cheapest published delivery method to Finland, in euros. | 4 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 20 p |
| Tea shops online Free delivery threshold | Order amount in euros above which delivery is free. | €40 or less = 100 points, €100 or more = 0, in between directly proportional. | 14 p |
| Tea shops online Delivery time | Upper limit of delivery time in working days in Finland stated by the shop. | 3 working days or less = 100 points, 7 working days or more = 0, directly proportional in between. | 10 p |
| Tea shops online Delivery area | Whether the shop's terms mention delivery to other countries. | Also delivers abroad = 100, only to Finland = 0. | 6 p |
| AI image generation services Price of the cheapest subscription | Monthly price of the cheapest individual order with annual billing. | €8 or less = 100 points, €30 or more = 0, in between directly proportional. | 22 p |
| AI image generation services Credit validity period | Validity period of credits in months. | 12 months or more = 100, 1 month = 0, in between directly proportional. | 12 p |
| AI image generation services Returns and cancellation | Return guarantee in days. | 30 days or more = 100, 0 days = 0. | 8 p |
| AI image generation services Commercial use | Whether a commercial usage right is included in the paid subscription. | Included in the order = 100, with conditions = 50, not included = 0. | 8 p |
| AI assistants Price shown on the page | The pricing page text contains the monthly price as a number. | Price visible = 100 points, not visible = 0. | 22 p |
| AI assistants Order cancellation | Cancellation condition stated on the price list page. | Can be cancelled at any time = 100, subscription renews automatically unless cancelled = 50. | 18 p |
| AI assistants Price list in Finnish | The price list page is in Finnish. | In Finnish = 100, in English only = 0. | 10 p |
| AI writing tools Cheapest paid package | Price of the cheapest monthly-billed package that includes AI, in the currency shown on the page. | 5 or fewer = 100 points, 70 or more = 0, in between directly proportional. Currency is not converted. | 24 p |
| AI writing tools Free start | Whether the page has a permanent free tier or only a trial. | Permanent free tier = 100, trial only = 40, neither = 0. | 14 p |
| AI writing tools Cancellation | The company's own cancellation promise. | Promise of cancellation at any time = 100, only a mention of automatic renewal = 50. | 12 p |
| AI services for businesses Security certificate | ISO/IEC 27001 certificate that the company mentions on its own pages. | Certificate mentioned = 100 points, no mention or no certificate = 0. | 20 p |
| AI services for businesses AI governance certificate | ISO/IEC 42001 certificate that the company mentions on its own pages. | Certificate mentioned = 100 points, no mention or no certificate = 0. | 16 p |
| AI services for businesses AI service described in Finnish | Is the description of the company's AI service on its own page in Finnish. | In Finnish = 100 points, only in another language = 0. | 14 p |
| Tekstiilipaino Smallest order | Smallest order quantity stated on the page or recommended minimum quantity (T-shirt, one print). | 1 piece = 100 points, 50 pieces or more = 0, in between directly proportional. | 20 p |
| Tekstiilipaino Price is shown before a quote request | Is the price of the product or printing, or a price calculator, on the page? | Price or calculator on the page = 100, only by quote request = 0. | 14 p |
| Tekstiilipaino Delivery time | Longest standard delivery time stated by the page, in working days. | 5 working days or fewer = 100 points, 20 working days or more = 0, in between directly proportional. | 8 p |
| Tekstiilipaino Delivery fees | How the delivery cost is stated on the page. | Always free = 100, free above a certain amount = 60, added by weight = 20. | 8 p |
| SMS services Monthly fee | Lowest published fixed monthly fee for sending SMS, in euros per month excluding value added tax. | 0 € = 100 points, 100 € or more = 0, in between directly proportional. | 20 p |
| SMS services Message price shown | Whether the page shows a per-message price to Finland or only licence fees. | Message price to Finland shown = 100, only licence or monthly fees shown = 40, neither = 0. | 14 p |
| SMS services Free trial | Whether the company mentions a free trial or free credits and whether a payment card is required. | Trial without a payment card = 100, free trial or free credits = 70, no mention = 0. | 10 p |
| SMS services Activation fee | One-off opening or connection fee in euros, excluding value added tax. | €0 = 100 points, €250 or more = 0, in between directly proportional. | 6 p |
| Tennis centres Weekday evening hour | Hourly rate for a one-off indoor tennis court slot on weekdays from 16 to 21, when the price list splits the time into parts, using the most expensive period. | 30 € or less = 100 points, 42 € or more = 0, directly proportional in between. | 20 p |
| Tennis centres Weekday hour | Hourly price of an ad hoc indoor tennis court slot on weekdays during the day, approx. 9:00–15:00. | 18 € or less = 100 points, 28 € or more = 0, directly proportional in between. | 12 p |
| Tennis centres Weekend hour | Hourly price of an ad hoc indoor tennis court slot on Saturday during the day. | 30 € or less = 100 points, 38 € or more = 0, directly proportional in between. | 8 p |
| Tennis centres Student daytime lesson | Student's hourly price on a weekday ad-hoc shift, when the discount is published in the price list. | 18 € or less = 100 points, 26 € or more = 0, directly proportional in between. | 5 p |
| Tennis centres Use of the exercise benefit | Whether the company names on its own page the exercise benefits that can be used to pay for the session. | Benefits named = 100, only a general mention of exercise benefits = 50, no mention = 0. | 5 p |
| Patio and garden furniture Length of right of return | Right of return stated by the company, in days from purchase or receipt. | 60 days or more = 100 points, 14 days (statutory minimum period) = 0, directly proportional in between. | 20 p |
| Patio and garden furniture Return costs | Whether the return is free of charge for the customer or the customer pays the freight themselves. | Free = 100, partly free (standard package only) = 50, customer pays = 0. | 14 p |
| Patio and garden furniture Cheapest delivery method | Cheapest delivery method price published on the site, in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 8 p |
| Patio and garden furniture Delivery time | Estimated delivery time of a stock product in days, longest limit given. | 3 days or less = 100 points, 14 days or more = 0, in between directly proportional. | 8 p |
| Terassilasitus Price is shown before the quote | Whether the company's own page states a price range or starting price for patio glazing. | Price range or starting price for glazing = 100 points, only prices of accessories = 50, price not stated = 0. | 20 p |
| Terassilasitus Warranty | Warranty on materials and installation in years on the company's own page. | 10 years or more = 100 points, 0 years = 0, in between directly proportional. | 14 p |
| Terassilasitus Interest-free payment period | Length of the interest-free and fee-free payment period of the financing, in months. | 12 months or more = 100 points, no interest-free period = 0, directly proportional in between. | 10 p |
| Terassilasitus Free measurement visit | According to the company's page, is the measurement, survey or planning visit free. | Free visit = 100 points, paid or not mentioned = 0. | 6 p |
| Health care devices for home use Warranty length | Warranty period stated by the manufacturer, in years. | 5 years or more = 100 points, 1 year = 0, in between directly proportional. | 24 p |
| Health care devices for home use Return period in the manufacturer's shop | Return period in days stated in the manufacturer's own online shop. | 30 days or more = 100 points, 14 days = 0, in between directly proportional. | 14 p |
| Health care devices for home use Website and support in Finnish | The manufacturer's Finnish website is in Finnish and has a contact or support page. | In Finnish = 100, in English only = 0. | 12 p |
| Health check-up services Price of an extensive laboratory package | Regular price in euros of the company's most comprehensive general adult laboratory package, without a campaign. | 100 € or less = 100 points, 250 € or more = 0, directly proportional in between. | 22 p |
| Health check-up services Price is shown before purchase | Whether the price of the health check or laboratory package is published on the company's website. | Yes = 100, partly (only some packages or only a different package) = 50, no = 0. | 8 p |
| Health check-up services Review of results included | Who goes through the results in the health check (the company's health check package). | Doctor = 100, nurse = 60, not included = 0. | 8 p |
| Health check-up services Online booking or online shop | Is it possible to buy the package or book an appointment online. | Yes = 100, only partly (for example only sampling) = 50, only by phone = 0. | 6 p |
| Health check-up services Time to results | Time stated by the company from sampling to results, in days. | 2 days or less = 100 points, 7 days or more = 0, in between directly proportional. | 6 p |
| Private health insurance Maximum age at application | Maximum age at which the insurance can be taken out (years). | 70 years or more = 100 points, 60 years or less = 0, in between directly proportional. | 18 p |
| Private health insurance Duration of cover | Whether the insurance has an expiry age. | No end age = 100 points, ends at age 80 = 25, ends earlier = 0. | 16 p |
| Private health insurance Lowest excess | Smallest annual deductible stated by the company (euros). | 150 € or less = 100 points, 1,000 € or more = 0, directly proportional in between. | 10 p |
| Private health insurance Termination | Can the policyholder cancel the insurance at any time. | Any time = 100 points, restricted = 0. | 6 p |
| Will-drafting services online Price of a will | Cheapest price of a single-person will published on the page, incl. VAT. | 100 € or less = 100 points, 400 € or more = 0, in between directly proportional. | 22 p |
| Will-drafting services online Price is shown before purchase | How precisely the price is published on the service's own page. | One fixed price = 100, from-price and final price by hourly work = 50, no price = 0. | 8 p |
| Will-drafting services online Additional invoicing | What the service says about fees added on top of the price. | Fixed price, no other costs = 100, extra charge for additional work = 50, price determined by hourly billing = 20. | 8 p |
| Will-drafting services online Who drafts the will | The service's own description of who drafts the will. | Drafted by a law firm = 100, document drafted by a lawyer = 70, self-completed and only the service checked by a lawyer = 30. | 6 p |
| Will-drafting services online Payment and warranty | The service's own term on payment timing and guarantee. | Satisfaction guarantee and payment for a finished will = 100, payment only when finished = 75, change guarantee = 60. | 6 p |
| File transfer services Free transfer size | Largest free transfer size in gigabytes. | 20 GB or more = 100 points, 2 GB or less = 0, proportional in between. | 20 p |
| File transfer services Link validity | Maximum validity of free transfer in days. | 30 days or more = 100, 1 day or less = 0, in between directly proportional. | 14 p |
| File transfer services No account for the sender | Is a user account required for free shipping. | No account = 100, account required = 0. | 10 p |
| File transfer services Cheapest paid tier | Monthly price of the cheapest paid individual-user tier with monthly billing. | 5 € or less = 100 points, 20 € or more = 0, in between directly proportional. | 6 p |
| Computer repair Price per working hour | Published hourly charge for basic work done in the shop, VAT included, Windows computer. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 20 p |
| Computer repair Fault diagnosis price | Price of a fault inspection or service estimate when a possible repair has not yet been ordered. | 0 € = 100 points, 60 € or more = 0, in between directly proportional. | 12 p |
| Computer repair Repair warranty | Warranty promised for a repair or a replaced part, in months (the most cautious published). | 12 months or more = 100 points, 0 months = 0, in between directly proportional. | 8 p |
| Computer repair Price agreed before the work | Whether the garage commits on its pages to the price after diagnosing the fault. | Commits to a fixed price = 100, gives only an estimate or hourly rate = 50. | 6 p |
| Computer repair Opening hours per week | Published opening hours or customer service hours in total, in hours per week. | 40 hours or more = 100 points, 10 hours or less = 0, in between directly proportional. | 4 p |
| Cybersecurity services for businesses ISO/IEC 27001 certificate | The company states on its own page that it has a valid ISO/IEC 27001 certificate. | Yes = 100 points, no = 0. | 22 p |
| Cybersecurity services for businesses Round-the-clock monitoring | The company itself mentions 24/7 monitoring as part of the security service. | Yes = 100, only a general mention = 50, no = 0. | 16 p |
| Cybersecurity services for businesses Penetration testing | The company mentions penetration testing as one of its services. | Yes = 100, no = 0. | 12 p |
| Charter transport services Hourly price | Cheapest published price for one hour, VAT included. | 250 € or less = 100 points, 450 € or more = 0, in between directly proportional. | 22 p |
| Charter transport services Price is shown before the quote | Whether the price list is on a public page. | Price list on the page = 100, price only in the route search of the online booking = 50, only by quote request = 0. | 14 p |
| Charter transport services Cancellation terms | The last moment at which cancellation is free of charge, according to the most conservative vehicle class. | Free of charge 24 hours before = 100, free of charge 48 hours before = 50, not stated = 0. | 8 p |
| Charter transport services Booking online | Booking channels on the company's website. | Online booking = 100, form only = 50, phone or e-mail only = 0. | 6 p |
| Charter bus services Price instantly online | Whether the company's own page gives the price immediately based on route and time. | Price instantly via online calculator = 100 points, price only as a quote = 0. | 20 p |
| Charter bus services Ordering online | The company's page order channel. | Order and confirmation online = 100, online form = 50, only phone or e-mail = 0. | 10 p |
| Charter bus services Reachability | Hours of the pre-booked driving service or on-call duty stated by the company. | Around the clock = 100, weekdays during office hours only = 0. | 8 p |
| Charter bus services Largest bus | Seating capacity of the largest published bus. | 90 places or more = 100 points, 40 places or less = 0, in between directly proportional. | 6 p |
| Charter bus services Free cancellation | Days before the ride up to which cancellation is free. A lower number is better for the buyer. | 2 days or fewer = 100 points, 14 days or more = 0, in between directly proportional. | 6 p |
| Auditing firms Request a quote online | Whether the auditing page offers a request for quotation, just a contact request or only contact details. | Request for quote = 100 points, contact request = 50, neither = 0. | 18 p |
| Auditing firms Help choosing an auditor | Whether the company has its own guide page on choosing an auditor or on the obligation, only an article, or neither. | Own guide page = 100 points, article = 50, nothing = 0. | 18 p |
| Auditing firms Separate sections for customer groups | For how many customer groups (listed company, family business, financial sector, public sector, association or foundation, real estate, limited company) there is a dedicated section or page. | 5 or more groups = 100 points, 0 groups = 0, in between directly proportional. | 14 p |
| Accounting firms Price is shown before a quote request | Whether the company's page shows a monthly bookkeeping price in euros, only a price calculator, or no price at all. | Price in euros on the page = 100 points, price calculator or pricing principle without euros = 50, request a quote or contact us = 0. | 22 p |
| Accounting firms Cheapest published monthly price | Cheapest monthly bookkeeping price published on the company's page, in euros, without a VAT marking unless the page gives one. | 40 € or less per month = 100 points, 160 € or more = 0, in between directly proportional. | 14 p |
| Accounting firms Fixed monthly price | Whether the company itself says it offers a fixed monthly price or whether the service is priced by the number of business transactions. | Fixed monthly price = 100 points, price depends on the number of transactions = 0. | 14 p |
| Private occupational therapy services Price per visit | Price of a 60-minute occupational therapy visit at the clinic. | €100 or less = 100 points, €140 or more = 0, in between directly proportional. | 22 p |
| Private occupational therapy services Price is shown before purchase | Is the price list for self-paying customers on the company's page. | Price list on the page = 100, no price on the page = 0. | 10 p |
| Private occupational therapy services Payers and service voucher | Payers stated on the company's page. | Service voucher = 100, wellbeing services county agreement = 70, Kela only = 40, not stated = 0. | 10 p |
| Private occupational therapy services Getting an appointment | How the company describes booking an appointment. | Online booking = 100, via contact request = 60, not stated = 0. | 8 p |
| Office furniture stores Warranty length | Longest standard warranty in years according to the company's own terms. | 10 years or more = 100 points, no warranty = 0, in between directly proportional. | 20 p |
| Office furniture stores Price is shown before the quote | Are prices visible in the company's online shop or on product pages. | Yes = 100, partly (only part of the range) = 50, no = 0. | 12 p |
| Office furniture stores Delivery costs | Basis of the delivery fee in the online shop or terms. | Free delivery = 100, free after a certain order quantity = 50, paid = 0. | 10 p |
| Office furniture stores Right of return | Length of the right of return in days. | 30 days or more = 100, no right of return = 0, directly proportional in between. | 8 p |
| Office supplies online Free delivery threshold | Order value (VAT 0%) after which no delivery fee or small-delivery surcharge is charged. | 100 € or less = 100 points, 300 € or more = 0, directly proportional in between. | 20 p |
| Office supplies online Delivery time | Stated longest delivery time in working days for stock items. | 1 working day = 100 points, 5 working days or more = 0, in between directly proportional. | 10 p |
| Office supplies online Invoice payment period | Payment period of a business customer's invoice, in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 8 p |
| Office supplies online Right of return | Return right promised in the seller's terms for a business customer. | Free right of return = 100, return must be agreed in advance = 40, return only for faulty products = 0. | 12 p |
| Office space rental Monthly price of an office | Cheapest published monthly price (from-price) as a figure shown on the page. | 200 € or less = 100 points, 600 € or more = 0, directly proportional in between. | 22 p |
| Office space rental Price is shown before contact | Whether the price in euros is published on the company's own page. | Price in euros on the page = 100, only a calculator or brochure without a figure = 50, quote request only = 0. | 12 p |
| Office space rental Meeting rooms for the price | Is the use of meeting rooms included in the monthly price. | Included in the price = 100, quota in hours per month = 50, charged separately = 0. | 8 p |
| Office space rental Contract flexibility | Whether the contract length and notice period are published on the company's website. | Valid until further notice with notice period published = 100, valid until further notice but period not published = 70, described as flexible but terms not published = 40. | 8 p |
| Trampolines online Return period | Length of the consumer's right of return or cancellation in days from receipt of the product. | 30 days or more = 100 points, 14 days (legal minimum period) = 0, in between directly proportional. | 14 p |
| Trampolines online Return costs | Who pays the return freight in a normal (not faulty or complaint) return, as stated in the shop's terms. | Free return = 100, free only to the shop = 50, customer pays = 0. | 18 p |
| Trampolines online Free delivery threshold | The smallest order value from which delivery is free, in euros. If free delivery applies to the trampoline as such, the threshold is €0. | €0 = 100 points, €300 or more = 0, in between directly proportional. | 18 p |
| Workout apps Annual price | Price of the cheapest published annual subscription, in euros. | 0 € = 100 points, 120 € or more = 0, in between directly proportional. | 24 p |
| Workout apps Free trial | Length of the free trial or money-back period in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 14 p |
| Workout apps Termination | What the company says about termination in its terms. | Can be terminated at any time = 100, termination only at the end of the minimum period = 50. | 12 p |
| Dating services Money back | Refund promised to an EU resident in the service's own terms of use after the order has started. | Full refund for 14 days = 100, refund for 14 days but the used portion is deducted = 60, no refund = 0. | 26 p |
| Dating services Renewal price | Description in the terms of use of the price at which an automatically renewing subscription continues. | Renews at the price stated at purchase = 100, renews at the current price, which may differ = 0. | 14 p |
| Dating services Terms in Finnish | Is the terms of use page available in Finnish. | Terms in Finnish = 100, terms in English only = 0. | 10 p |
| Pest control services Price is shown before the quote | Whether the company publishes pest control prices on its website. | Price list by species = 100, from-price = 60, quote only = 0. | 22 p |
| Pest control services Inspection or estimate | Whether the inspection or price estimate is free of charge. | Free = 100, paid but refunded against the order = 50. | 6 p |
| Pest control services Warranty or follow-up visit | Guarantee or promise to return after treatment. | Money-back guarantee = 100, returns to check = 60, follow-up visits as needed = 40. | 6 p |
| Pest control services Availability | On-call service or reachability. | Reachable 24/7 = 100, extensive opening hours = 60, weekdays only = 20. | 8 p |
| Pest control services Service area | Service area stated by the company. | All of Finland = 100, several regions = 50, one region or the capital region = 30. | 8 p |
| Tutoring and private tuition services Price of a single hour | Published price of a single lesson, in euros (incl. VAT). | 40 € or less = 100 points, 90 € or more = 0, in between directly proportional. | 22 p |
| Tutoring and private tuition services Package price per hour | Published private tuition package price divided by the number of hours, euros per hour. | €30 or less = 100 points, €90 or more = 0, in between directly proportional. | 10 p |
| Tutoring and private tuition services One-hour cancellation | Published cancellation terms. | Free the day before and partial charge later = 100, free until a deadline and full charge after that = 60, only a 14-day purchase cancellation = 30. | 10 p |
| Tutoring and private tuition services Trial lesson | Published introductory or trial lesson. | Free introductory lesson = 100, paid introductory lesson = 50, no trial lesson = 0. | 8 p |
| Interpreting services Hour on site | Published hourly rate for on-site community interpreting, excluding VAT. | 55 € or less = 100 points, 80 € or more = 0, in between directly proportional. | 20 p |
| Interpreting services Remote interpreting 30 minutes | Published price for 30 minutes of remote interpreting, excluding VAT. | €25 or less = 100 points, €40 or more = 0, in between directly proportional. | 13 p |
| Interpreting services Price is shown before ordering | Whether the general price list is on a public page. | Prices on the page = 100, only as a quote = 0. | 8 p |
| Interpreting services Free cancellation | The last date by which cancellation is free of charge. | Free 24 hours before = 100, free the day before = 60. | 5 p |
| Interpreting services Ordering even at night | Order channel that is open around the clock. | Phone 24/7 = 100, only online booking 24/7 = 60, no round-the-clock channel = 0. | 4 p |
| Product photographers Starting price for a product description | Cheapest starting price of a product description published by the company itself, in euros excluding VAT. The unit varies (image, hour, project), so it is stated for each item. | €30 or less = 100 points, €400 or more = 0, proportional in between. | 18 p |
| Product photographers Price is shown before a quote request | Is the price in the product description published on the company's own page? | Price list on the page = 100, only an estimate range = 50, only request a quote = 0. | 10 p |
| Product photographers Right to use the images | What usage rights the company promises for product images. | Unlimited = 100, permanent own use = 60. | 8 p |
| Product photographers Payment and cancellation terms | How comprehensively the payment and cancellation terms are published. | Payment and cancellation terms = 100, only payment terms = 50. | 8 p |
| Product photographers Image delivery time | Published delivery time in working days (longest figure, if a range). | 1 working day or less = 100, 10 working days or more = 0, directly proportional in between. | 6 p |
| Personal alarm services Monthly price | Monthly price of the cheapest published personal alarm phone package for private customers. | 30 €/month or less = 100 points, 70 €/month or more = 0, in between directly proportional. | 20 p |
| Personal alarm services Price of a locating safety alarm | Monthly price of the cheapest published tracking package. | 45 €/month or less = 100 points, 85 €/month or more = 0, in between directly proportional. | 8 p |
| Personal alarm services Alarms to a professional 24/7 | Whether the alarm is routed to round-the-clock monitoring or only to relatives' phones. | Round-the-clock on-call service = 100, alerts only for close ones = 0. | 10 p |
| Personal alarm services Assistance visits | Whether a helping visit is offered and whether its price is published. | Price published = 100, priced separately on request = 60, only in limited areas = 40, not at all = 0. | 6 p |
| Personal alarm services Prices of accessories shown | Monthly prices of additional devices published on the page. | Price of several additional devices published = 100, price of one or a package = 50, prices only on request = 0. | 6 p |
| Barrel saunas and garden saunas online Delivery time | The longest figure, in days, for the usual delivery time promised in the terms. Weeks have been converted to days and working days are read as they are. | 7 days or less = 100 points, 60 days or more = 0, in between directly proportional. | 22 p |
| Barrel saunas and garden saunas online Return period | Number of days within which the product can be returned. | 30 days or more = 100 points, 14 days (statutory minimum) = 0, in between directly proportional. | 18 p |
| Barrel saunas and garden saunas online Return costs | Split of return costs according to the terms. | Shop pays = 100, shop pays only in some cases = 50, customer pays = 0. | 10 p |
| Time tracking software Cheapest paid package | Monthly price per user of the cheapest publicly priced paid plan when billed monthly (US dollars, excluding VAT). | 3 dollars or less = 100 points, 20 dollars or more = 0, in between directly proportional. | 22 p |
| Time tracking software Permanent free tier | Whether the pricing page has a permanent free tier or only a time-limited trial. | Permanent free tier = 100, 14-day trial only = 20, neither = 0. | 10 p |
| Time tracking software Trial of paid features | Length of the free trial in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 8 p |
| Time tracking software Termination | Order cancellation as stated on the company's own pages. | Can be cancelled at any time online = 100, cancellation before the end of the billing period = 60, until the end of the subscription period without refund = 30. | 10 p |
| Workplace wellbeing services Price is shown before the quote | Does the company publish a price or price list on its own website? | Price shown immediately on the page = 100 points, only some prices = 50, quote request only = 0. | 20 p |
| Workplace wellbeing services Lowest starting price | Price in euros per year of the cheapest published package, excluding VAT if the page states it. | 100 € or less per year = 100 points, 3,000 € or more = 0, in between directly proportional. | 12 p |
| Workplace wellbeing services Free trial | Whether the company mentions a free trial on its public price or service page. | Free trial mentioned = 100 points, no trial = 0. | 8 p |
| Workplace wellbeing services Language versions | Number of languages in the site's language selection. | 5 languages or more = 100 points, 1 language = 0, in between directly proportional. | 5 p |
| Workplace wellbeing services Number of client organisations | Number of user organisations stated by the company itself. | 500 organisations or more = 100 points, 0 = 0, in between directly proportional. | 5 p |
| Recruitment services Pay is disclosed | How concretely the job applicant is told the salary or the basis of the salary. | Pay level in euros = 100, guidance on payroll calculation and payment of wages = 70, only a mention of a collective agreement = 40, no mention = 0. | 20 p |
| Recruitment services Job seeker FAQ | Do job seekers have their own FAQ section? | Own job seeker FAQ page = 100, FAQ section on the job search page = 70, FAQ on only one area = 40, no FAQ = 0. | 14 p |
| Recruitment services App or workplace guard | A job seeker's or employee's own app or notification of new openings. | Own app = 100, own web service = 70, job alert or recommendations to profile = 40, nothing = 0. | 10 p |
| Recruitment services Temp agency work explained | Are the forms of employment and the terms of temporary agency work explained to the applicant. | Question-and-answer explanation of employment and terms = 100, forms of employment listed = 50, no explanation = 0. | 6 p |
| Occupational health services Price is shown before the quote | Whether the service publishes the contract price or price list on the company's page. | Price immediately on the page = 100 points, public price list but contract price by quote = 50, only request for quote = 0. | 22 p |
| Occupational health services Contract online | Can a small business arrange an occupational health agreement online, get an online quote quickly, or is a request for quotation the only way. | Contract online = 100 points, quote quickly online = 60, request for quote via contact = 20. | 12 p |
| Occupational health services Notice period | Contract notice period that the company states itself on its page. | Immediately = 100 points, 1 month = 50, 3 months or more = 0. | 10 p |
| Occupational health services Start-up fee | One-off start-up fee in euros for the smallest company size (1–9 employees). | 0 € = 100 points, 500 € or more = 0, in between directly proportional. | 6 p |
| Occupational safety card training courses Basic course price | The cheapest published price of a basic course in Finnish per participant, in euros excluding VAT. | €55 or less = 100 points, €145 or more = 0, in between directly proportional. | 26 p |
| Occupational safety card training courses Free cancellation | Last moment when registration can be cancelled entirely free of charge, in days before the start of the training. | 1 day or less = 100 points, 14 days or more = 0, in between directly proportional. | 12 p |
| Occupational safety card training courses Mobile card activation | The time stated by the organiser when the mobile card is available after a passed test. | Immediately after the job = 100 points, the next day or "soon" = 50. | 12 p |
| Workwear online Delivery to the door | Price of the cheapest home delivery for an order under 250 euros, in euros. | €5 or less = 100 points, €16 or more = 0, in between directly proportional. | 20 p |
| Workwear online Return price | The fee charged to the consumer for a return or cancellation, in euros. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 14 p |
| Workwear online Buying directly from the online shop | Whether there is a web shop of its own for consumers or the buyer is directed to a reseller. | Own online shop = 100, only through a reseller = 0. | 8 p |
| Workwear online Delivery time | Delivery time of a stock product in days, the longer end of the stated range. | 1 day or less = 100 points, 10 days or more = 0, in between directly proportional. | 8 p |
| Swimming pool suppliers Price is shown before contact | Whether the price of any pool or pool package is published on the company's own page. | Price public = 100 points, by quote request only = 0. | 20 p |
| Swimming pool suppliers Frame warranty | Warranty on the pool shell or frame in years, as published by the company. | 30 years or more = 100 points, 0 years = 0, in between directly proportional. | 14 p |
| Swimming pool suppliers Financing | What kind of payment term or financing the company offers on its pages. | Own instalment plan or sales financing = 100, interest-free payment period through a partner = 60, invoice only = 20. | 8 p |
| Swimming pool suppliers Stores and showrooms | Number of the company's own shops or showrooms that the company mentions on its pages. | 2 stores or more = 100 points, none = 0, one store = 50. | 8 p |
| Swimming lessons Price per swim | Price of a child's 30-minute group course divided by the number of swimming sessions in the course. | 8 € per time or less = 100 points, 20 € or more = 0, in between directly proportional. | 26 p |
| Swimming lessons Compensation for absence | Whether the company states on its pages if an absence can be made up and on what terms. | Replacement session for every absence = 100, replacement with conditions or limited = 60, no replacement = 0. | 14 p |
| Swimming lessons Cancellation and termination | What cancellation or termination costs before the course starts or mid-term. | Free of charge = 100, handling fee = 60, calendar-month notice period = 40. | 10 p |
| Exterior door manufacturers Guaranteed to stay upright | Front door straightness guarantee in years. | 15 years or more = 100 points, 2 years or less = 0, in between directly proportional. | 24 p |
| Exterior door manufacturers Price shown online | Online shop or configurator price, or only a request for quotation and a reseller. | Price online = 100, price only by quote or from a reseller = 0. | 16 p |
| Exterior door manufacturers Stated delivery time | Delivery time in weeks stated by the manufacturer, longest figure given. | 1 week or less = 100 points, 8 weeks or more = 0, in between directly proportional. | 10 p |
| Sleep apnoea tests and CPAP therapy Price of a sleep study | Cheapest price in euros of a limited sleep study (night polygraphy) published on the company's page. | €250 or less = 100 points, €500 or more = 0, in between directly proportional. | 24 p |
| Sleep apnoea tests and CPAP therapy No referral needed | Whether the company states on its site that a limited sleep study can be ordered without a referral. | Without a referral = 100, referral required = 0. | 10 p |
| Sleep apnoea tests and CPAP therapy CPAP device rental | The published rental price of a CPAP device in euros, converted to a four-week (28-day) period when the price is given per week. | €100 or less = 100 points, €350 or more = 0, in between directly proportional. | 9 p |
| Sleep apnoea tests and CPAP therapy Remote service | Whether the company states on its page remote services for sleep studies and CPAP therapy. | Examination and treatment remotely = 100, only treatment start or follow-up remotely = 50, not stated = 0. | 7 p |
| Sleep apps Price shown before download | Is the monthly price readable on the company's own website. | Price on the page = 100 points, price not stated on the page = 0. | 20 p |
| Sleep apps Free trial | Length of the free trial in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 12 p |
| Sleep apps A phone is enough | Does the app require a separate device to be purchased. | Phone or existing watch is enough = 100 points, separate device required = 0. | 8 p |
| Sleep apps Order cancellation | Whether the company states that the order can be cancelled at any time. | Can be cancelled at any time, benefits valid until the end of the paid period = 100 points, only cancellation instructions without a promise on timing = 50. | 6 p |
| Sleep apps Platforms | Which mobile platforms the app is said to be offered for. | iOS and Android = 100 points, only one platform = 40. | 4 p |
| Sports physiotherapy clinic Price of one hour of physiotherapy | Published price of a 60-minute physiotherapy visit, euros. | €65 or less = 100 points, €130 or more = 0, in between directly proportional. | 24 p |
| Sports physiotherapy clinic Cancellation period | Hours before the time when cancellation is still free of charge. | 0 hours = 100 points, 48 hours or more = 0, directly proportional in between. | 14 p |
| Sports physiotherapy clinic Employee benefits as a means of payment | Whether the clinic accepts an Edenred, ePassi or Smartum benefit, and whether it covers a physiotherapy visit. | Physiotherapy also = 100, only some of the services = 50, not accepted = 0. | 12 p |
| Running shoes and sports shoes online Return period | Length of the return and exchange right in days from the arrival of the product. | 100 days or more = 100 points, 14 days = 0, in between directly proportional. | 20 p |
| Running shoes and sports shoes online Return costs | Whether returns are free for the buyer. | Free return = 100, free to the store or limited = 50, customer pays = 0. | 18 p |
| Running shoes and sports shoes online Delivery cost | Cheapest delivery cost to Finland published on the page, in euros. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 12 p |
| Private sports doctors Appointment price | Lowest price published by the company for a 30-minute specialist doctor's appointment before Kela reimbursement. | €110 or less = 100 points, €200 or more = 0, in between directly proportional. | 24 p |
| Private sports doctors Fees added on top of the price | Total of the service, office and Kanta fees added separately to a consultation visit. | €0 (fees included in the price) = 100 points, €40 or more = 0, in between directly proportional. | 14 p |
| Private sports doctors Sports doctor's own service | Service of a sports doctor or doctors familiar with sports, described on the company's own page. | Own service described = 100 points, no description = 0. | 6 p |
| Private sports doctors Free cancellation limit | Hours before the appointment by which the appointment can be cancelled free of charge. | 12 hours or less = 100 points, 48 hours or more = 0, in between directly proportional. | 6 p |
| Sports clubs' fan merchandise Free delivery threshold | Order value in euros from which domestic delivery is free. | 100 € or less = 100 points, 400 € or more = 0, in between directly proportional. | 22 p |
| Sports clubs' fan merchandise Delivery time | Longest time in working days for ordinary stock products, as stated on the terms page. | 1 working day or less = 100 points, 10 working days or more = 0, directly proportional in between. | 12 p |
| Sports clubs' fan merchandise Return fee | Do the terms state who pays the postage for returns? | Free return = 100, customer pays = 0. | 10 p |
| Sports clubs' fan merchandise Delivery area | Delivery area stated by the Ehtosivu. | Whole world = 100, EU = 60, Finland only = 0. | 6 p |
| Sportswear and outdoor clothing Return period for online orders | Length of the right of return in days for a regular-price online order. | 60 days or more = 100 points, 14 days (statutory minimum period) = 0, directly proportional in between. | 20 p |
| Sportswear and outdoor clothing Return costs | Is a normal return by post free of charge for the customer? | Return free = 100, customer pays = 0. | 18 p |
| Sportswear and outdoor clothing Free delivery threshold | Order value above which an order is delivered without a delivery fee. | 75 or fewer = 100 points, 200 or more = 0, directly proportional in between. | 12 p |
| Sports equipment chains Return period for online orders | Length of the right of return for a product ordered online, in days, from receipt of the product. | 100 days or more = 100 points, 14 days (statutory minimum period) = 0, directly proportional in between. | 20 p |
| Sports equipment chains Return costs | Is a return by post within Finland free of charge for the customer? | Free return = 100, free only to a store or limited quantity = 50, customer pays = 0. | 18 p |
| Sports equipment chains Price of pickup point delivery | Cheapest published price for delivery to a Posti or Matkahuolto pickup point, not counting member discounts. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 12 p |
| News media Price of digital order | Monthly price of the cheapest normally priced digital subscription without a promotion. | €5 or less = 100 points, €35 or more = 0, in between directly proportional. | 25 p |
| News media Termination | Cancellation condition for a recurring subscription. | Any time = 100, until the end of the paid period = 60, 30-day notice period = 30. | 15 p |
| News media Read access rights | Number of reading rights of a digital subscription in the same household. | 4 readers or more = 100, 1 reader = 0, in between directly proportional. | 10 p |
| Hiking services Price of the hike | The cheapest price of a multi-day guided hike read from the company's website, in euros per person. | €200 or less = 100 points, €900 or more = 0, in between directly proportional. | 20 p |
| Hiking services Cancellation without costs | Hours before the start up to which no share of the trip price is charged for cancellation. | 60 days or more = 100 points, no free days = 0, in between directly proportional. | 16 p |
| Hiking services Latest cancellation with a refund | Days before the start when part of the price is still refunded on cancellation. A smaller number is better for the buyer. | 7 days or fewer = 100 points, 30 days or more = 0, directly proportional in between. | 14 p |
| Damage restoration and biohazard cleaning Emergency service | Whether the company mentions a damage helpline that answers around the clock. | Own 24/7 claims on-call service = 100 points, team reachable around the clock without its own claims number = 50, not stated = 0. | 24 p |
| Damage restoration and biohazard cleaning Non-life insurance authorisation | Does the company state that it is a contractor authorised by the damage sector's authorisation group (VAR). | Authorised = 100 points, not stated = 0. | 14 p |
| Damage restoration and biohazard cleaning Scope of services | How many of the six damage types the company lists as its services: water damage, fire damage, moisture survey, odour removal or disinfection, mould and microbes, renovation. | Six out of six = 100 points, 2 or fewer = 0, in between directly proportional. | 12 p |
| Influencer marketing services Contact person | Whether a named person with a phone number or e-mail address is given on the contact page or team page. | Named person by phone and e-mail = 100, named person but only phone or form = 70, only a general address = 40, no contact details = 0. | 22 p |
| Influencer marketing services Customer cases | Whether the page has named customer cases on their own pages. | Cases on their own pages = 100, only a testimonial or list without own pages = 40, nothing = 0. | 14 p |
| Influencer marketing services Price known | Whether a price level or invoicing model is published on the page. | Price level published = 100, only a request for quote without figures = 0. | 8 p |
| Influencer marketing services Finnish language | Whether the website is fully available in Finnish. | In Finnish = 100, part of the content in Finnish = 50, English only = 0. | 6 p |
| Insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 25 p |
| Insurance Permanent discount | The highest permanent percentage discount stated on the company's own page. | 20% or more = 100 points, 0% = 0, in between directly proportional. | 12 p |
| Insurance Claim processing time | Average processing time for a vehicle claim as stated by the company, upper figure in working days. | 2 working days or fewer = 100 points, 15 working days or more = 0, in between directly proportional. | 13 p |
| Insurance brokers Price is shown before the quote | Whether the broker publishes the fee figure or even the payment structure on its own page. | Commission figure published = 100 points, fee structure described but figure given in the quote = 50, no price information = 0. | 22 p |
| Insurance brokers Contract commitment | Whether the broker states if the management agreement is valid until further notice or tied to a contract period. | No fixed-term contract = 100, one-year contract period = 50, longer fixed-term commitment = 0. | 10 p |
| Insurance brokers Free initial assessment | Whether the broker offers a free initial survey or insurance valuation. | Free initial assessment available = 100, not available = 0. | 6 p |
| Insurance brokers Online services | Whether the customer has an online service or only forms. | Customer online service or portal = 100, only claim and service forms online = 50, no online service = 0. | 6 p |
| Insurance brokers Handling damage on my behalf | Whether the broker files the claim notification and checks the compensation decision. | Notification on your behalf and review of the claims decision = 100, claims assistance or negotiations without a named decision review = 60, no = 0. | 6 p |
| Insurance comparison services Commission is disclosed | Does the service state on its own site that it receives a commission from insurance companies or partners. | Fee clearly stated on the website = 100 points, not stated = 0. | 22 p |
| Insurance comparison services Company and Business ID | Whether the service operator's name and Business ID are shown on the website. | Company name and Business ID shown = 100 points, only the company name (foreign company without a Business ID) = 50, neither = 0. | 14 p |
| Insurance comparison services Up-to-date information | Whether the site shows a date when the information was checked or updated, or whether the information is fetched automatically from the insurance company's own pages. | Date shown or data fetched automatically from the company's pages = 100 points, only a general promise to check regularly = 40, not stated = 0. | 14 p |
| Lighting shops online Delivery fee for a small order | Price of the cheapest pick-up point delivery below the free delivery threshold. | 0 € = 100 points, 9 € or more = 0, in between directly proportional. | 16 p |
| Lighting shops online Free delivery | Condition for free delivery. | For all orders = 100, for orders over €100 = 50, no free delivery = 0. | 8 p |
| Lighting shops online Return period | Length of the right of return in days. | 30 days or more = 100, 14 days = 0, in between directly proportional. | 10 p |
| Lighting shops online Return fee | Return cost for a regular-priced product. | Free = 100, consumer pays = 0. | 8 p |
| Lighting shops online Delivery time of an in-stock product | Stated delivery or dispatch time for an in-stock product in working days, according to the upper limit. | 1 working day = 100, 7 working days or more = 0, directly proportional in between. | 8 p |
| Preparatory courses Cheapest rate | Cheapest published paid course or self-study material, in euros. | €200 or less = 100 points, €700 or more = 0, in between directly proportional. | 22 p |
| Preparatory courses Cancellation terms | Cancellation right and cancellation price stated in the terms. | Free 14-day cancellation without other fees = 100, free for 14 days and a cancellation fee after that = 50, cancellation fee immediately = 0. | 10 p |
| Preparatory courses Guarantee or discount on repeat search | Published course guarantee or discount for repeat applicants. | Discount or guarantee on all courses = 100, guarantee on only some courses = 50, no = 0. | 10 p |
| Preparatory courses Practice exams | Number of practice exams stated on the course page. | 16 tests or more = 100, 0 tests = 0, in between directly proportional. | 8 p |
| Photo book services Starting price of a picture book | Cheapest starting price of a photo book published on the price list page (VAT included, excluding delivery costs, no minimum quantity). | 15 € or less = 100 points, 45 € or more = 0, directly proportional in between. | 22 p |
| Photo book services Compensation for errors | A promise on the service's own page to replace a faulty product. | New product on the basis of a defect = 100, only technical freedom from defects = 40, no promise = 0. | 16 p |
| Photo book services Delivery time | Upper limit of the stated delivery time in working days from the order. | 5 working days or less = 100 points, 15 or more = 0, in between directly proportional. | 12 p |
| Currency exchange services Switching bonus | The commission stated by the company itself for a regular currency exchange or transfer. | No commission = 100 points, percentage commission under 1% or fixed under 5 euros = 60, larger commission = 0. | 24 p |
| Currency exchange services Number of currencies | Number of exchangeable currencies stated by the company. | 80 currencies or more = 100 points, 20 or fewer = 0, in between directly proportional. | 13 p |
| Currency exchange services Cash availability | Whether the currency can be collected in cash from a branch or post office, or whether the service is bank transfer only. | Cash available for collection = 100 points, only account and bank transfer = 0. | 13 p |
| Surveillance cameras online Warranty length | Camera warranty in months stated in the company's own terms. | 36 months or more = 100 points, 12 months = 0, directly proportional in between. | 22 p |
| Surveillance cameras online Return period | The company's own right of return in days. The statutory cancellation period is 14 days. | 50 days or more = 100 points, 14 days = 0, in between directly proportional. | 18 p |
| Surveillance cameras online Pages in Finnish | Is the website of the company's service in Finnish. | In Finnish = 100 points, English only = 0. | 10 p |
| Voluntary supplementary pension savings Withdrawal fee | One-off cost of buyback or withdrawing savings, in euros. | €0 = 100 points, €50 or more = 0, in between directly proportional. | 22 p |
| Voluntary supplementary pension savings Fund subscription and redemption fees | Whether the bank states that its funds have no subscription or redemption fees. | No fees = 100, fees disclosed = 50, not disclosed = 0. | 14 p |
| Voluntary supplementary pension savings Clarity of withdrawal terms | Withdrawal time and euro limit stated on the public page. | Limit and time stated = 100, terms referred to only in general terms in a separate notice = 50, not stated = 0. | 14 p |
| Inventory management software Price of the cheapest paid tier | Monthly price in dollars of the cheapest publicly priced paid tier. | 25 dollars or less = 100 points, 400 dollars or more = 0, in between directly proportional. | 22 p |
| Inventory management software Price is shown before purchase | Is the price of the paid tier published on the pricing page. | Yes = 100, partly = 50, no = 0. | 10 p |
| Inventory management software Free start | Free start offered on the price list page. | Permanent free tier = 100, free trial = 60, demo only = 0. | 10 p |
| Inventory management software Users on the cheapest tier | Number of users included with the cheapest paid tier. | 10 users or more = 100, 1 user = 0, directly proportional in between. | 8 p |
| Backup services Unlimited storage space | Whether the service's own page states that backing up a single computer is unlimited. | Unlimited = 100 points, storage limit = 0. | 20 p |
| Backup services Price in euros | In which currency the service's own page shows the price by default. | In euros = 100 points, in another currency = 0. | 8 p |
| Backup services Own encryption key or password | Does the service's own page mention its own encryption key, password or zero-knowledge encryption. | Yes = 100 points, no mention = 0. | 12 p |
| Backup services Free trial | Length of the free trial in days. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 10 p |
| Security guard companies Alarm centre | Whether the company mentions its own alarm centre that operates around the clock. | Own 24/7 alarm centre = 100, only round-the-clock remote monitoring without a named alarm centre = 50, no mention = 0. | 22 p |
| Security guard companies Certification | ISO certificates stated on the company's own website or alarm centre quality certification. | Quality and environmental system certified = 100, one named certificate = 60, no mention = 0. | 16 p |
| Security guard companies Request a quote online | Whether the company's page has an online form for requesting a quote or contact. | Form for requesting a quote = 100, general contact form = 60, e-mail only = 30. | 12 p |
| Liability insurance for businesses Legal costs | Whether the company states on its liability insurance page that it will cover legal costs. | Stated on the page = 100 points, not stated = no points. | 22 p |
| Liability insurance for businesses Basis of pricing | How many factors affecting the price the company lists on its page. | 5 makers or more = 100 points, 1 maker = 0, in between directly proportional. | 16 p |
| Liability insurance for businesses Legal advice | Legal advice hours offered during the insurance period. | 15 hours or more = 100 points, 0 hours = 0, in between directly proportional. | 12 p |
| Boat maintenance and winter storage Price per square metre of indoor storage | Cheapest published indoor hall space, €/m² for the winter season, including VAT of 25.5%. | €40/m² or less = 100 points, €110/m² or more = 0, in between directly proportional. | 20 p |
| Boat maintenance and winter storage Price per square metre of a heated hall | Published price of a heated hall, €/m², including VAT 25.5%. | €70/m² or less = 100 points, €110/m² or more = 0, in between directly proportional. | 8 p |
| Boat maintenance and winter storage Price is shown before the quote | Whether the storage price per square metre and the price of the lifting invoice are published on the company's website. | Both prices shown = 100, only the storage price or only part = 50, quotation request only = 0. | 8 p |
| Boat maintenance and winter storage Lifting equipment | Heaviest boat, in tonnes, that the company says it lifts with its own equipment. | 30 tonnes or more = 100 points, 3 tonnes or less = 0, in between directly proportional. | 7 p |
| Boat maintenance and winter storage Hourly rate for maintenance work | Hourly rate for general maintenance or installation work, including 25.5% VAT. | €60/h or less = 100 points, €110/h or more = 0, in between directly proportional. | 7 p |
| Boat rental Cancellation without giving a reason | Whether the company refunds the reservation fee when the tenant is cancelled without a specific reason. | Full refund by the deadline = 100, only for a compelling reason or partial = 25, no refund = 0. | 18 p |
| Boat rental Deposit or excess | The smallest deposit, margin reserve or excess stated on the page, in euros. | €200 or less = 100 points, €3,000 or more = 0, in between directly proportional. | 12 p |
| Boat rental Can you get in without experience | Is previous boating experience or a licence required? | No experience required and training included = 100, owner decides = 50, experience or licence required = 25. | 10 p |
| Boat rental Fuel costs | Does the company state the basis for fuel use and additional costs? | Electric boat, no fuel = 100, grounds stated = 70, renter pays but grounds not stated = 40. | 10 p |
| Boating training Lowest published price | The cheapest price of a course, lesson or practice cruise stated by the company on its website, in euros. | 50 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 22 p |
| Boating training Practice on the water | Does the course include guided practice on the water. | Included in the course = 100, separate extra-cost exam = 50, online only = 0. | 12 p |
| Boating training Money back | Return or warranty condition stated on the pages. | Money-back guarantee = 100, 14-day right of return that lapses when the course starts = 60, limited guarantee or refund only if the course is cancelled = 30. | 10 p |
| Boating training Official qualification | Does the company mention that the course leads to a qualification or degree. | Leads to a qualification or degree = 100, basic skills course without a qualification = 0. | 6 p |
| Winter boat storage Price is shown before purchase | Whether the shipyard's website publishes the price of winter storage. | Price published = 100 points, only request for quotation = 0. | 22 p |
| Winter boat storage Price of a heated hall | Published square-metre price of a heated hall for the winter season, €/m². | €50/m² or less = 100 points, €100/m² or more = 0, in between directly proportional. | 14 p |
| Winter boat storage Summer storage at half price | Whether the shipyard states the summer storage price as 50% of the winter price. | Summer storage discount published = 100 points, not published = 0. | 6 p |
| Winter boat storage Storage terms available to read | Whether the shipyard publishes contract terms or additional fees concerning storage. | Storage terms published = 100, only some of the terms = 50, no = 0. | 8 p |
| Boating supplies online Price of pickup point delivery | Cheapest price published on the shop's page for delivery of a small parcel to a Posti or Matkahuolto pick-up point or parcel locker. | 5 € or less = 100 points, 10 € or more = 0, directly proportional in between. | 22 p |
| Boating supplies online Order dispatch | Whether the shop promises to dispatch an in-stock product on the same day the order is placed before the cut-off time. | Departs the same day = 100, delivery in 1–3 working days = 50. | 16 p |
| Boating supplies online Invoice payment term | Longest invoice payment period stated by the shop, in days, for the consumer. | 60 days or more = 100 points, 0 days = 0, directly proportional in between. | 12 p |
| Boat insurance Customer satisfaction | EPSI Rating 2025, insurance, private customers. | 70 or below = 0 points, 80 or above = 100, in between directly proportional. | 20 p |
| Boat insurance No-claims bonus | The highest bonus or discount for claim-free years stated by the company (%). | 70% or more = 100 points, no bonus = 0, directly proportional in between. | 12 p |
| Boat insurance Liability insurance compensation limit | Maximum compensation for personal injury in the liability insurance included in the boat insurance (euros). | 2,000,000 € or more = 100 points, 500,000 € or less = 0, in between directly proportional. | 10 p |
| Boat insurance Boat rental and lending | Is occasional rental or borrowing covered by the insurance. | Occasional borrowing included = 100, separate agreement or extra cover = 50, not included = 0. | 8 p |
| Curtain and blind online stores Delivery time | Longest delivery time stated in the terms for blinds or roller blinds, in working days. | 5 working days or fewer = 100 points, 25 working days or more = 0, in between directly proportional. | 22 p |
| Curtain and blind online stores Free delivery threshold | Order amount in euros above which the order is delivered without delivery costs. | €100 or less = 100 points, €500 or more = 0, in between directly proportional. | 10 p |
| Curtain and blind online stores Cancelling a made-to-measure order | Whether a made-to-order item can be cancelled under the terms before production. | Can be cancelled before manufacture = 100 points, no right of cancellation or return = 0. | 8 p |
| Curtain and blind online stores Warranty length | Shortest warranty period stated in the terms, in years. | 3 years or more = 100 points, 1 year = 0, in between directly proportional. | 10 p |
| Blood test services Prices shown in advance | How extensively the company publishes the prices of examinations on its own website. | Prices of individual examinations in euros = 100, only prices of ready-made packages = 50, no prices = 0. | 24 p |
| Blood test services Access without a referral | Whether the test can be taken at a laboratory without a referral, or whether it must first be ordered from the online shop. | Directly without a referral = 100, advance order from the online shop required = 60, referral required = 0. | 14 p |
| Blood test services Price of long-term blood sugar test | Price in euros of a single long-term blood sugar (HbA1c) test according to the published price list. | €40 or less = 100 points, €100 or more = 0, in between directly proportional. | 12 p |
| E-commerce fulfilment services Pricing transparency | What the company's public pages say about pricing. | Calculator or prices visible = 100, price units stated (e.g. € per shipment) = 60, only the principle stated = 30, nothing = 0. | 18 p |
| E-commerce fulfilment services Handling promise | Processing time from order to ready for delivery, as recorded by the company on its pages. | Promise measured in hours = 100, same-day promise = 70, next-working-day promise = 40, no promise = 0. | 12 p |
| E-commerce fulfilment services Minimums and fixed costs | Whether the company states minimum volumes, fixed fees or a minimum charge. | No minimum volume = 100, pay-as-you-go or as needed = 70, monthly minimum charge = 20. | 8 p |
| E-commerce fulfilment services Quality guarantee | Refund or quality guarantee recorded on the company's website. | Refund recorded as a percentage = 100, quality guarantee without figures = 50, nothing = 0. | 5 p |
| E-commerce fulfilment services Online shop integrations | Does the company state which online shop platforms the service integrates with. | Platforms named = 100, open API stated without platforms = 60, no mention = 0. | 7 p |
| E-commerce platforms Monthly price | Price in euros per month of the cheapest package that runs an online shop, when paying on a monthly or short-term basis. Prices include the taxation stated by the site. | €20 or less per month = 100 points, €100 or more = 0, in between directly proportional. | 20 p |
| E-commerce platforms Platform's share of sales | The platform's own surcharge for using an external payment intermediary or sales commission, percent of sales. | 0% = 100 points, 3% or more = 0, directly proportional in between. | 12 p |
| E-commerce platforms Free trial | Length of the free trial in days. | 30 days or more = 100 points, 0 days = 0. | 8 p |
| E-commerce platforms Contract commitment | Whether the service can be ended without a fixed-term commitment. | No binding contract or can be ended at any time = 100, continues one billing period at a time = 60, fixed contract period of 3–12 months = 20. | 10 p |
| Online course platforms Monthly price | Monthly price of the cheapest paid package with monthly billing, in the currency shown on the page. | 20 or fewer = 100 points, 180 or more = 0, directly proportional in between. | 26 p |
| Online course platforms Sales commission | The platform's own fee in the cheapest paid package, payment intermediary fee not included. | No fee = 100, fixed or 5% = 40, over 5% = 0. | 12 p |
| Online course platforms Trial | Free tier or trial period. | Permanent free tier = 100, 30 days = 75, 14 days = 50, 7 days = 25. | 12 p |
| Online payment services Monthly fee | Monthly fee of the cheapest published package. | 0 € = 100 points, 59 € or more = 0, in between directly proportional. | 22 p |
| Online payment services Price shown before contract | Whether the service's prices are published on its own page. | Yes = 100, no = 0. | 14 p |
| Online payment services Finnish online bank payments | Whether the service states on its own page that it offers online banking payments. | Yes = 100, not stated = 0. | 14 p |
| Online printing services Order online | Does the printing house have an online shop, and how open is it? | Open online shop = 100 points, restricted online shop or one requiring login = 50, no online shop = 0. | 26 p |
| Online printing services Environmental and origin labels | How many labels (Nordic Swan Ecolabel, FSC, PEFC) the printing house states for its products or paper options. | 3 characters = 100 points, 0 characters = 0, directly proportional in between. | 14 p |
| Online printing services Customer service opening hours | Published opening hours of customer service in hours per week. | 45 hours a week or more = 100 points, 30 hours or fewer = 0, in between directly proportional. | 10 p |
| Online therapy services Price of a 60-minute visit | Cheapest published price for a 60-minute individual session (not reimbursable by Kela, not training psychotherapy). | 100 € or less = 100 points, 160 € or more = 0, directly proportional in between. | 24 p |
| Online therapy services Price includes all fees | Does the price list state that the visit price includes all fees, or are separate fees added to the bill. | All fees included = 100, separate additional fees = 0. | 10 p |
| Online therapy services Free cancellation period | Hours before the appointment during which cancellation is still free of charge. | 12 hours or less = 100 points, 48 hours or more = 0, in between directly proportional. | 8 p |
| Online therapy services Price is shown before booking | Whether the company's own page has a public price list for a 60-minute visit. | Fixed price or price range on the page = 100, price shown only in the booking calendar = 50, no price = 0. | 8 p |
| Domain registrars .fi renewal price | The published annual price of a .fi domain excluding VAT, after the first year. If the page has only one price, that is used. | 15 € or less = 100 points, 30 € or more = 0, in between directly proportional. | 24 p |
| Domain registrars .fi price in the first year | Published price of the first year of a .fi domain name, excluding VAT. | €8 or less = 100 points, €27 or more = 0, in between directly proportional. | 12 p |
| Domain registrars Protection of the owner's data | Whether WHOIS protection is included in the price, available as an add-on or not at all. | Free = 100, paid additional service = 40, not available = 0. | 8 p |
| Domain registrars .fi transfer | Whether the broker charges for transferring a .fi domain name. | Free of charge = 100, paid = 0. | 6 p |
| Online coaching services Lowest price | Cheapest price of coaching or a package published on the page, in euros, VAT included. | 50 € or less = 100 points, 300 € or more = 0, in between directly proportional. | 22 p |
| Online coaching services Price is shown before purchase | Is the price of the coaching published on the company's own website. | Yes = 100, partly (some services by quote only) = 50, no = 0. | 10 p |
| Online coaching services Money back | Satisfaction guarantee, statutory cancellation or no right of cancellation according to the terms. | Satisfaction guarantee = 100, statutory cancellation only = 50, no right of cancellation = 0. | 10 p |
| Online coaching services Paying with exercise benefit | Whether the company accepts sports benefits (Smartum, Edenred, ePassi) as a payment method. | Yes = 100, partly (only some products) = 50, no = 0. | 8 p |
| Tax consulting for private individuals Price before contact | Whether the company publishes the price or first asks for a quote or contact. | Price published on the page = 100, price estimate or quote on request = 40, neither = 0. | 22 p |
| Tax consulting for private individuals Moving abroad and working abroad | Does the company describe international tax matters for private individuals as a separate service. | Described as a service for private individuals = 100, not described = 0. | 10 p |
| Tax consulting for private individuals Quick advice without a large assignment | Whether the company offers short telephone advice. | Short call offered = 100, no advice given by phone = 0. | 10 p |
| Tax consulting for private individuals Service for private individuals | Whether there is a dedicated page or section for private individuals, or whether they are only mentioned in general terms. | Own page or section = 100, mention in the service description = 50, no mention = 0. | 8 p |
| Water analysis services Price of microbiological testing | Price in euros of a microbiological test of well water (coliform bacteria, E. coli, enterococci) as stated on the page, excluding delivery costs. | 80 € or less = 100 points, 135 € or more = 0, directly proportional in between. | 22 p |
| Water analysis services Postage costs | Price of postage and return in euros when the order comes to the home. | 0 € = 100 points, 30 € or more = 0, in between directly proportional. | 14 p |
| Water analysis services Time to results | Time for results to be ready as stated by the laboratory, in days. | 7 days or less = 100 points, 28 days or more = 0, in between directly proportional. | 14 p |
| SUP boards and water sports equipment online Return period | Number of days within which a product bought from the online shop can be returned. | 60 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 18 p |
| SUP boards and water sports equipment online Return price | Return costs for a standard parcel according to the shop's terms. | Free = 100, free only on condition (for example a certain return method or product condition) = 50, paid = 0. | 12 p |
| SUP boards and water sports equipment online Delivery fee on a small order | The price in euros of the cheapest paid standard package when the order is below the free delivery threshold. Store pickup is not included. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 10 p |
| SUP boards and water sports equipment online Delivery time | Longest number of working days for standard delivery stated by the shop. | 2 working days or fewer = 100 points, 7 working days or more = 0, in between directly proportional. | 10 p |
| Water damage restoration Price is shown before ordering | Whether the company's page publishes a price or a fixed-price service. | Price on page = 100 points, quote only = 0. | 20 p |
| Water damage restoration Non-life insurance authorisation | The company states on its page that it is an authorised contractor in the damage repair sector. | Authorised = 100 points, not stated = 0. | 10 p |
| Water damage restoration Service area | The extent of the service area stated by the company. | Nationwide = 100 points, several regions = 50, one region = 0. | 12 p |
| Water damage restoration Moisture meter operator's qualification | Whether the page names a personal certificate or only mentions training. | Personal certificate named = 100 points, trained measurer mentioned = 40, not stated = 0. | 8 p |
| Video editing software Price in the first year | Price per year or as a one-off purchase of the cheapest paid single-user version, in the currency shown on the page. | 50 or fewer = 100 points, 350 or more = 0, directly proportional in between. | 24 p |
| Video editing software Free use | Whether a permanent free tier is offered or only a time-limited trial. | Permanent free tier = 100, time-limited trial = 60, no free option = 0. | 14 p |
| Video editing software The programme remains yours | Whether the page has a licence sold as a one-off purchase. | Single purchase possible = 100, subscription only = 0. | 12 p |
| Video conferencing services Length of the free meeting | Maximum duration of a single meeting in the free version, in minutes. | 60 minutes or more = 100 points, 30 minutes or less = 0, in between directly proportional. | 22 p |
| Video conferencing services Free meeting size | Maximum number of participants in a free meeting. | 100 participants or more = 100 points, 4 or fewer = 0, in between directly proportional. | 14 p |
| Video conferencing services Cheapest paid tier | The price of the cheapest paid tier per user or host per month, as the page shows it, excluding value added tax. | €2 or less = 100 points, €14 or more = 0, directly proportional in between. Currency is not converted. | 14 p |
| Video production companies Price is shown before the quote | How precisely the company publishes prices on its own website. | Fixed package prices = 100, price ranges in euros = 75, only some services = 50, only a calculator without figures = 25, quote only = 0. | 24 p |
| Video production companies Cheapest published price | The lower limit in euros of the cheapest published video package or price range, excluding VAT if the page says so. | 500 € or less = 100 points, 3,000 € or more = 0, in between directly proportional. | 14 p |
| Video production companies What the price includes | Whether the content is described as workload, itemised or only at a general level. | Workload in hours or days = 100, content itemised = 70, general description = 40, not stated = 0. | 12 p |
| Sewer maintenance Hourly rate for drainage work | Cheapest hourly rate published on the page for drain unblocking, flushing or camera inspection, VAT included, no assistant. | €70 or less = 100 points, €240 or more = 0, in between directly proportional. | 24 p |
| Sewer maintenance Price is shown before ordering | Whether the company's page has an hourly price list or service-specific prices. | Hourly price list on the page = 100, only from-prices for some services = 50, no prices = 0. | 14 p |
| Sewer maintenance On-call surcharge | Difference between the hourly rate for on-call work and for regular work, or the stated on-call compensation. | No call-out surcharge = 100, supplement under €50/h = 60, supplement €50/h or more = 20. | 8 p |
| Sewer maintenance Service car compensation | Service car compensation in euros per visit, VAT included. | 0 € = 100 points, 100 € or more = 0, in between directly proportional. | 4 p |
| Landscaping Price is shown before the quote | Whether the company publishes a price list or hourly rate, just an example price, or no prices at all. | Price list or hourly rate = 100 points, only an example price = 50, no prices = 0. | 22 p |
| Landscaping Free visit or quote | Whether the company states a free on-site visit or only a free quote. | Free site visit = 100 points, free quotation = 50, not mentioned = 0. | 14 p |
| Landscaping Agreed price | Whether the company promises a fixed or pre-agreed price for the work. | Fixed or agreed price promised = 100 points, not mentioned = 0. | 6 p |
| Landscaping Household tax deduction is stated | Whether the company mentions the household tax deduction on its own pages. | Stated = 100 points, not mentioned = 0. | 8 p |
| Virtual office Monthly price | Monthly price of the cheapest package in which mail is also handled (storage, notification or scanning). | €5 or less = 100 points, €70 or more = 0, in between directly proportional. | 22 p |
| Virtual office Termination | Commitment period and notice period of the cheapest package. | Can stop at any time = 100, one month's notice period = 50, 12-month commitment = 0. | 10 p |
| Virtual office Scanning included in the price | Whether electronic delivery of letters is included in the monthly price or charged separately. | Included in the monthly price = 100, charged separately per page = 40, no scanning = 0. | 8 p |
| Virtual office Forwarding price | The company's own fee for forwarding one item of letter mail, excluding the postage charged by Posti. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 10 p |
| Virtual offices and business address services Monthly price | Price in euros per month of the cheapest published business address package. The price for a longer period is divided into months. | €5 a month or less = 100 points, €55 or more = 0, in between directly proportional. | 22 p |
| Virtual offices and business address services Contract commitment | Whether the service can be ended with a one-month notice or at any time, or whether a fixed-term period binds. | At any time = 100 points, 1 month's notice period = 60, fixed-term contract period = 0. | 12 p |
| Virtual offices and business address services Email included in the price | Is scanned mail included in the monthly price of any package. | All post included = 100 points, monthly quantity included = 50, only as a paid extra service = 0. | 10 p |
| Virtual offices and business address services Post pickup yourself | Does the company state that mail can be collected from a branch. | Pickup possible = 100 points, pickup not possible = 0. | 6 p |
| Antivirus software Annual price on renewal | Annual price of the cheapest paid plan for one device (or the smallest number of devices), normal price without introductory discount. | €30 or less = 100 points, €90 or more = 0, in between directly proportional. | 22 p |
| Antivirus software Money-back guarantee | Length of the money-back guarantee in days for an annual subscription. | 60 days or more = 100, 0 days = 0, in between directly proportional. | 12 p |
| Antivirus software Free alternative | Whether the company offers permanently free antivirus or only a time-limited trial. | Permanently free version = 100, free trial = 40, neither = 0. | 10 p |
| Antivirus software Website in Finnish | Is the company's Finnish page entirely in Finnish? | In Finnish = 100, partly in Finnish = 50, English only = 0. | 6 p |
| VPN services No logging | Whether the service provider has stated on its page that the absence of records has been checked by an external party. | Independent audit = 100, certified but the certifier not stated = 60, own promise only = 30. | 20 p |
| VPN services Annual price for the extension period | Annual price in euros stated on the page for the renewal term or without a campaign. Dollar prices are left out because the exchange rate is not quoted from the page. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 10 p |
| VPN services Number of devices | Maximum number of simultaneous devices. Unlimited is entered as 10. | 10 devices or unlimited = 100 points, 1 device = 0, in between directly proportional. | 10 p |
| VPN services Money-back period | Length of the money-back guarantee in days from the first purchase. | 45 days or more = 100 points, 7 days or less = 0, in between directly proportional. | 10 p |
| Bedding and linens online Cheapest delivery | Delivery price of the cheapest small parcel on the terms page. | 4 € or less = 100 points, 10 € or more = 0, in between directly proportional. | 18 p |
| Bedding and linens online Free delivery threshold | Purchase amount above which the order is delivered without delivery costs. | €50 or less = 100 points, €100 or more = 0, in between directly proportional. | 12 p |
| Bedding and linens online Return period | Length of the return or cancellation right in days promised on the terms page for an ordinary customer. | 100 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 11 p |
| Bedding and linens online Return fee | Price of returning a small parcel in euros according to the terms page. | €0 = 100 points, €10 or more = 0, in between directly proportional. | 9 p |
| Rental brokerage services Brokerage fee | Basic brokerage fee for a two-room flat with a monthly rent of €1 000 (Helsinki metropolitan area, incl. VAT 25.5%). | €700 or less = 100 points, €1,500 or more = 0, in between directly proportional. | 22 p |
| Rental brokerage services Rent guarantee | Whether the rent payment guarantee is included in the brokerage fee. | Guarantee included in the base fee = 100, guarantee optional with a higher fee = 50, only a new tenant's guarantee = 40, not stated = 0. | 14 p |
| Rental brokerage services Price is shown before purchase | Is the brokerage fee published on the company's pages? | Price public = 100, only request for quote = 0. | 8 p |
| Rental brokerage services Tenant's deposit service | Whether the company offers tenants a paid guarantee in place of a rental deposit. | Offers = 100, does not offer = 0. | 6 p |
| Web analytics software Monthly price | Amount of the cheapest published monthly price in the currency shown on the page, before VAT. | 0 = 100 points, 40 or more = 0, in between directly proportional. | 22 p |
| Web analytics software Free trial or tier | Whether there is a permanently free tier, a trial without a payment card or a trial with a card. | Permanent free use = 100, trial without a card = 60, trial with a card = 25, no trial = 0. | 10 p |
| Web analytics software Data location | The service's own statement of where data is stored. | All data in the EU = 100, only EU visitors' personal data in the EU and the rest in the USA = 50. | 10 p |
| Web analytics software Refund | What the service's own terms say about refunding payments made. | Return according to terms = 100, discretionary return on request = 40, no returns = 0. | 8 p |
| Web hosting Monthly price | Normal monthly price of the cheapest paid web hosting plan without a campaign, in euros. Price excluding VAT where the page states it. | 5 € or less = 100 points, 25 € or more = 0, in between directly proportional. | 22 p |
| Web hosting Notice period | Notice period according to the terms. | Any time = 100, before the new invoice = 70, 1 month before the end of the term = 50, 3 months before the end of the term = 0. | 12 p |
| Web hosting Cancellation period | Cancellation or return period promised by the company, in days. | 30 days or more = 100 points, 0 days = 0. | 8 p |
| Web hosting Disk space | Disk space of the cheapest package in gigabytes. | 10 GB or more = 100 points, 1 GB = 0, in between directly proportional. | 8 p |
| Car sharing Daily price | Cheapest published daily price for a passenger car without a monthly membership. | €40 or less = 100 points, €100 or more = 0, in between directly proportional. | 20 p |
| Car sharing Hourly rate for short use | Cheapest published price of a passenger car in euros per hour. | €5/h or less = 100 points, €20/h or more = 0, in between directly proportional. | 10 p |
| Car sharing Damage deductible | Basic deductible in euros in a comprehensive-cover or insurance claim. | 0 € = 100 points, 2,000 € or more = 0, directly proportional in between. | 8 p |
| Car sharing Free cancellation | The last moment at which the booking can be cancelled free of charge without a separate additional service. | Right up to departure (2 hours before) = 100, 48 hours before = 50, 7 days before = 20, no free cancellation = 0. | 6 p |
| Car sharing Fuel or charging included in the price | Whether fuel or charging is included in the booking price. | Included in the price = 100, paid separately or refuelled yourself = 0. | 6 p |
| Childcare services Weekday hourly rate | Hourly price of the cheapest weekday one-off visit, incl. VAT, before the household deduction. | 30 € or less = 100 points, 50 € or more = 0, in between directly proportional. | 22 p |
| Childcare services Cancellation terms | How late a confirmed treatment can be cancelled free of charge. | Free until 6 h before = 100, 24 h before = 70, 3 working days before = 40, always charged once confirmed = 10. | 10 p |
| Childcare services Minimum booking | Minimum booking length for a household customer in hours. | 2 hours or less = 100, 4 hours or more = 0. | 6 p |
| Childcare services Travel costs | Are the carer's travel costs charged in addition to the hourly rate. | No travel costs = 100, only for long trips = 50, for every shift = 0. | 6 p |
| Childcare services Sunday price | Is there a higher hourly rate on Sundays? | Same price as on weekdays = 100, Sunday surcharge = 0. | 6 p |
| Private doctors Total price of an appointment | Starting price of a 20-minute GP appointment without Kela reimbursement, including service fee and Kanta fee. | 90 € or less = 100 points, 140 € or more = 0, directly proportional in between. | 22 p |
| Private doctors Price of remote consultation | The cheapest stated remote GP appointment (about 20 min) including all fees, without Kela reimbursement. | €50 or less = 100 points, €140 or more = 0, in between directly proportional. | 12 p |
| Private doctors Extra charges in the price | Whether the service fee and the Kanta fee are included in the appointment price shown in the price list. | Included in the price = 100, added separately = 0. | 8 p |
| Private doctors Weekday evening price increase | Stated percentage surcharge on the reception price on weekdays after 21:00. | 50% or less = 100 points, 100% or more = 0, proportional in between. | 8 p |
| Public saunas Admission price | Cheapest published single adult admission or sauna session, in euros. | 15 € or less = 100 points, 30 € or more = 0, in between directly proportional. | 22 p |
| Public saunas Need for booking | Whether the company's own page says if a advance booking is needed for a sauna slot. | No booking needed = 100, booking recommended or applies to only some sessions = 50, booking mandatory = 0. | 10 p |
| Public saunas Towel rental | Towel rental price, in euros. Zero if the towel is included in the price. | 0 € = 100 points, 9 € or more = 0, in between directly proportional. | 6 p |
| Public saunas Discounted price | Price of a single entry for a student, pensioner or unemployed person, in euros. | €9 or less = 100 points, €19 or more = 0, in between directly proportional. | 6 p |
| Public saunas Days open per week | Number of days per week when the public sauna is open. | 7 days = 100 points, 4 days or less = 0, directly proportional in between. | 6 p |
| Entrepreneur accident insurance Price is shown before the quote | Cheapest annual fee published by the company itself at an annual earned income of 20,000 euros. | €250 per year or less = 100 points, €700 or more = 0, in between directly proportional. A price that is not published gets 0. | 25 p |
| Entrepreneur accident insurance Online purchase | The product page's own information on whether the insurance can be calculated and bought online. | Available to buy online = 100, quote request only = 0. | 15 p |
| Entrepreneur accident insurance Number of price examples | Number of trade-specific price examples published by the company on its product page. | 7 examples or more = 100, none = 0, in between directly proportional. | 10 p |
| Business coaching services Price is shown before contact | Whether the company's own page has at least one price in euros for coaching. | Euro amount on the page = 100 points, quote request only = 0. | 24 p |
| Business coaching services Free initial discussion | Whether the company mentions a free consultation or meeting on its site. | Free consultation mentioned = 100 points, not mentioned = 0. | 12 p |
| Business coaching services Coach certification | Whether the company names an international coaching organisation or a general coach certification. | International organisation (ICF) named = 100, certified coach without naming the organisation = 50, not mentioned = 0. | 8 p |
| Business coaching services Remote delivery | Whether the company mentions remotely delivered coaching. | Remote delivery mentioned = 100 points, not mentioned = 0. | 6 p |
| Company formation services Price of incorporation | The service's own incorporation fee in euros, excluding VAT and excluding the PRH registration fee. | 0 € = 100 points, 1,000 € or more = 0, directly proportional in between. | 26 p |
| Company formation services Monthly price of bookkeeping | Cheapest published fixed monthly price for limited company bookkeeping, in euros excluding VAT. | 80 € or less = 100 points, 160 € or more = 0, in between directly proportional. | 16 p |
| Company formation services Commitment | Whether the service states that the contract has no commitment period. | No commitment period = 100 points, fixed-term contract = 0. | 8 p |
| Company car leasing Price list published | Whether the company publishes a service price list or pricing method on its own pages. | Service price list published = 100, only pricing method stated = 50, prices only in a quotation = 0. | 18 p |
| Company car leasing Servicing in monthly instalments | Whether scheduled servicing is stated to be included in the leasing payment. | Included in the contract = 100, included depending on contract type = 50, not included = 0. | 12 p |
| Company car leasing Shortest contract period | Shortest contract period mentioned on the page, in months. | 1 month = 100 points, 36 months or more = 0, in between directly proportional. | 12 p |
| Company car leasing Replacement car during servicing | Is a replacement car included in the contract during servicing? | Included during servicing = 100, by agreement = 50, not mentioned = 0. | 8 p |
| Business loans Price is shown in advance | Whether the company states the price as a figure on its own website or only what the price consists of. | Price as a figure or in a calculator before the application = 100 points, only a pricing principle without a figure = 30, price not stated = 0. | 20 p |
| Business loans Minimum loan amount | Smallest loan amount in euros stated by the company. | €1,000 or less = 100 points, €50,000 or more = 0, in between directly proportional. | 11 p |
| Business loans Maximum loan amount | The largest loan amount in euros that the company states. | 2,000,000 € or more = 100 points, 100,000 € or less = 0, in between directly proportional. | 9 p |
| Business loans Money to your account | Fastest stated time from the loan being granted to the money being in the company's account. | Same day = 100 points, 1–2 working days = 60, over 2 working days = 0. | 10 p |
| Business legal services Assignment terms published | Whether the general terms of engagement are published on the firm's own website and in what format. | Terms readable directly on the page = 100, terms downloadable as a PDF = 60, not found or not readable = 0. | 22 p |
| Business legal services Locations in Finland | Number of Finnish offices mentioned on the agency's own page. | 3 locations or more = 100, 1 location = 0, in between directly proportional. | 14 p |
| Business legal services Contact | General contact methods published by the office. | Phone and general e-mail = 100, phone without general e-mail = 60, form only = 30. | 14 p |
| Office cleaning services Hourly price of office cleaning | The hourly price of office or commercial cleaning published on the company's page, VAT 0%, ongoing contract. | €30/h or less = 100 points, €70/h or more = 0, in between directly proportional. A price that is not published gets 0 points. | 22 p |
| Office cleaning services Certificates audited by a third party | Number of certificates or eco-labels mentioned on the company's own page (e.g. ISO 9001, ISO 14001, ISO 45001, Ekokompassi, Joutsenmerkki). | 3 certificates or more = 100 points, 0 = 0, in between directly proportional. | 12 p |
| Office cleaning services Free survey visit | Does the company state on its website that the survey visit is free of charge. | Free survey mentioned = 100, not mentioned = 0. | 8 p |
| Office cleaning services Service area coverage | Service area stated on the company's page. | Nationwide = 100, several regions = 50, one region = 0. | 8 p |
| Corporate events and staff wellbeing (TYHY) days Price before a quote request | Whether the company's own pages publish a price or price estimate without contact. | Price published on the page = 100 points, calculator or price estimate = 60, quote request only = 0. | 26 p |
| Corporate events and staff wellbeing (TYHY) days Direct contact | Whether the site lists phone numbers of individual salespeople or producers, or only a general number. | Personal numbers = 100 points, one general number = 50, no number = 0. | 14 p |
| Corporate events and staff wellbeing (TYHY) days Company identifiability | Are the company's Business ID and address shown on the site? | Business ID and address = 100 points, only name and address = 50, neither = 0. | 10 p |
| Corporate security consultants Pricing transparency | Whether the company's page states if it charges an hourly, daily or project rate, or only asks to get in touch. | Basis of charge stated = 100, only quote request or price for only some services = 40, not stated = 0. | 22 p |
| Corporate security consultants Free initial assessment | Whether the company promises a free survey or meeting on its page. | Free assessment = 100, remote meeting with no price mentioned = 50, no mention = 0. | 10 p |
| Corporate security consultants External certificate | The company states on its page an ISO certificate or other external proof of reliability. | ISO certificate = 100, other reliability certificate = 50, no mention = 0. | 8 p |
| Corporate security consultants Service area | Whether the company states that it serves all of Finland or only certain areas. | Whole of Finland = 100, limited area = 40. | 10 p |
| Corporate clothing Price is shown before purchase | Whether product prices can be read in the online shop before ordering. | Yes = 100 points, partly = 50, no = 0. | 20 p |
| Corporate clothing Logo printing | Whether printing is ordered online and whether there is a minimum quantity. | Online with no minimum quantity = 100, orderable online = 70, only by contact or through a reseller = 40. | 10 p |
| Corporate clothing Right of return | Length of the return right in days at an open online shop. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 8 p |
| Corporate clothing Delivery time | Upper limit of the stated delivery time in working days or weekdays. | 2 days or less = 100 points, 12 days or more = 0, in between directly proportional. | 7 p |
| Corporate clothing Delivery cost | Cheapest standard delivery cost stated in the terms, in euros. | 0 € = 100 points, 15 € or more = 0, in between directly proportional. | 5 p |
| Business insurance Price online | Whether the price of business insurance can be calculated and the insurance bought on the company's page. | Price and online purchase for business insurance = 100, only for some of the insurance = 50, only a request for quotation or contact request = 0. | 22 p |
| Business insurance Help in a cyber attack | How clearly the cyber insurance page promises help with damages. | Help around the clock = 100, telephone on-call service without hours = 60, help mentioned but channel not stated = 30. | 14 p |
| Business insurance Discount | The highest discount percentage the company publishes for business customers. | 20% or more = 100 points, no discount = 0, in between directly proportional. | 14 p |
Verified certifications add credibility, and points. A company gets +1.5 points for each certification, quality system, industry association membership or published independent audit verified from its own site or from an official register. At most two are counted (max +3.0), and the total is capped at one hundred. The absence of certifications never reduces the score. Every counted certification appears with its source in the company's receipt, and the data is collected in its own measurement round, one category at a time.
Light commitment is rewarded; heavy commitment is not punished. If a category's transparency criteria include the openness of return, cancellation or termination terms and the company discloses them publicly, it receives a small bonus: +0.5 points for a fully open criterion and +0.25 for a partial one, up to +1.0 in total. The bonus never reduces the score: if the terms are not disclosed, or the criterion does not apply to the category, the effect is zero. The calculated bonus appears with its source in the company's receipt.
Public profile is shown but never scored. The metric is the average daily views of the company's Finnish-language Wikipedia article over a 60-day period (Wikimedia's public API), a public approximation of general recognition that anyone can verify. The bands are calibrated to the real view levels of Finnish company articles: Broad (≥50 views/day), Moderate (≥10) and Narrow (<10). If there is no certain article match, no public profile is shown at all; we do not guess. Public profile says nothing about quality or transparency, which is why it never moves the total score in either direction.
| Pillar | What it measures | Source | Weight |
|---|---|---|---|
| Digital quality | Performance (40), accessibility (30), SEO (15) and technical practices (15), all measured on mobile | Technical measurement (mobile) | 30 % |
| Transparency | Category-specific criteria: the same weight, different metrics. See the table below. | Website + AI extraction | 30 % |
| Reachability | Phone (30), e-mail (15), chat (15), opening hours (15), FAQ (15), mobile app (10) | Website + AI extraction | 20 % |
| AI quality score | Clarity of information, findability of pricing, breadth of content (0–100) | AI analysis | 20 % |
| Category | What transparency means in this category | Total |
|---|---|---|
| Loan comparison services | Statutory interest example (30), interest range (15), loan terms (15), business ID (Y-tunnus) (10), number of partners (15), independent assessment source (15) | 100 |
| Insurance | Price estimate without contact details (30), insurance terms/product description publicly available (20), deductible clearly stated (15), claims process and times described (10), business ID (Y-tunnus) displayed (10), independent assessment source displayed (15) | 100 |
| Electricity contracts | Price (c/kWh) displayed without contact details (30), base fee (€/month) displayed (15), contract term and termination conditions clear (15), electricity origin stated (15), business ID (Y-tunnus) displayed (10), independent assessment source displayed (15) | 100 |
| Broadband | Monthly price shown without contact details (30), regular price after the promotion stated (20), contract term and opening fee stated (15), availability can be checked without contact details (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| 3D printing services | Prototype prices, price calculator or price table published in euros on the site (25), metal 3D printing (DMLS/SLM/LPBF or equivalent) mentioned in the service range (20), at least 3 different material groups (e.g. PLA/PETG/nylon or steel/aluminium/titanium) listed (15), delivery time in days or typical lead time mentioned on the site (15), post-processing services (surface treatment, drilling, finishing, painting) offered (10), series production or repeat production runs mentioned in the service range (10), business ID (Y-tunnus) visible on the site (footer, contact details or privacy notice) (5) | 100 |
| Audiobook services | Monthly price shown publicly (30), free trial and cancellation terms stated (20), library size or number of Finnish-language books stated (15), differences between subscription tiers stated (if there are several tiers) (15), owning company stated on the site (10), listening time or download limits clearly stated (10) | 100 |
| Magazines | Subscription prices (ongoing and fixed-term subscription) stated clearly before details are given (25), cancelling the subscription and cancellation terms stated publicly (20), editor-in-chief and the editorial contact details shown (20), commercial content marked and separation from journalism described (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Maternity clothing online stores | Maternity clothing prices in euros publicly displayed without logging in (25), return and exchange options or period publicly stated (20), maternity clothing size range or size guide clearly displayed (18), delivery costs or free delivery threshold clearly stated (15), nursing clothing or nursing feature (e.g. nursing bra, nursing top) mentioned (10), owning or responsible company, business ID (Y-tunnus) or the company behind the shop name stated on the site (footer, payment terms or privacy policy) (7), customer service contact (e-mail or phone) displayed (5) | 100 |
| Appointment booking software | Pricing publicly displayed without contacting (25), free trial or free tier stated (15), package contents (calendars, payments, reminders, customer register) itemised (15), contract term and cancellation stated (15), transaction or payment fees stated (10), Finnish-language interface and support (10), owning company stated on the site (10) | 100 |
| Acupuncture services | Price of the first visit in euros (€/60 min) published on the site (25), price of a follow-up visit in euros published on the site (20), series package pricing for treatment sessions (at least 3 sessions) published (15), Kela reimbursement or its absence (acupuncture is not reimbursed by Kela) clearly stated (15), Traditional Chinese Medicine (TCM) or traditional acupuncture mentioned as a method (10), acupuncture for sports injuries, pain or rehabilitation separately mentioned (10), booking works online without a call (5) | 100 |
| Aquarium supplies online | Prices in euros for aquarium or terrarium supplies visible without logging in (25), range covers at least two segments: freshwater, marine, terrarium or pond (20), live fish, corals or aquarium plants can be ordered through the online shop (15), delivery costs and delivery time stated clearly before moving to checkout (15), right of return and terms publicly available on the site (10), business ID (Y-tunnus) or registered company name displayed on the site (8), e-mail or phone number visible without logging in (7) | 100 |
| Allergy clinic services | Whether consultation prices or test package prices are published in euros (25), whether a skin prick test is offered to investigate allergies (20), whether desensitisation treatment (immunotherapy) for pollen or other allergens is offered (15), whether component analysis, ISAC chip test or allergen component test is mentioned (15), whether an allergologist or other doctor specialised in allergy is named in the service (10), whether an appointment can be booked without a referral (directly) (10), whether waiting time, response time or urgency option is mentioned (5) | 100 |
| Underwear and socks online | Is the price of a bra or underwear shown in euros on the category or product page without logging in? (25), does the site have a size guide, size chart or measuring instructions for choosing the right size? (20), does the site state the delivery costs, delivery time and free delivery threshold before ordering? (20), are the return and exchange rights clearly stated, including who pays for the return? (15), does the product page state the material composition or washing instructions? (10), is the seller company's Business ID visible on the site? (10) | 100 |
| Smartwatches and activity trackers | Smartwatch prices in euros are publicly shown on the site without registration (30), health metrics (heart rate, SpO2, ECG, GPS) are clearly described on the product page (20), battery life in hours or days is clearly stated on the product page (15), water resistance rating (ATM or IP rating) is marked on the product page (15), iOS and/or Android compatibility is clearly stated (10), the product's manufacturer or owning company can be identified from the site (10) | 100 |
| Vocational adult education | The price of a qualification or course in euros is published on the site without a contact request (25), an OPH-recognised official vocational qualification is offered and mentioned on the site (20), distance or online study is clearly available and described (15), the next start dates or training schedule are published on the site (15), the possibility of labour-market training or TE/Kela funding is mentioned (10), the structure of tuition fees and payment options are explained on the site (10), own learning environment or online platform is mentioned or linked (5) | 100 |
| Vocational rehabilitation | Price of a rehabilitation period (€/day or €/period) or how the costs are formed published on the website (25), availability as a Kela rehabilitation service or Kela support clearly mentioned and service provider details stated (20), rehabilitation specialisms (musculoskeletal/brain injury/cardiac/mental health/vocational) listed on the rehabilitation page (15), recovery of work ability or support for returning to work named as the main goal of rehabilitation (15), remote or online rehabilitation separately mentioned as an option (15), business ID (Y-tunnus) published on the website (footer or about us page) (10) | 100 |
| Shooting ranges | Price of range time (e/session or e/h) clearly published on the site (25), gun rental available and its price published on the site (20), experience or course aimed at beginners and its price clearly shown (20), available guns and calibres listed on the site (15), online booking or booking calendar works and is offered on the site (10), business ID (Y-tunnus) or the company's official registered name clearly shown on the site (10) | 100 |
| Online pharmacies | OTC product prices shown without logging in (30), delivery terms and costs shown before checkout (20), prescription medicine ordering instructions described (20), right of return and terms stated (10), business ID (Y-tunnus) or pharmacy licence holder shown (10), independent review source shown (10) | 100 |
| Arborist services | Hourly rate or starting price in euros published on the website (25), stump grinding mentioned in the service range (20), removal of tree waste included in the service or separately orderable (15), high climbing or rope technique mentioned for demanding fellings (15), liability insurance or accident insurance mentioned (10), household deduction possibility mentioned (10), business ID (Y-tunnus) or VAT number visible on the page (5) | 100 |
| Asbestos survey services | Price or price level (€/survey or from-price) published on the site (30), FINAS accreditation, certified laboratory cooperation or AHA expert qualification mentioned (20), report delivery time or estimated completion time (days) stated (15), PCM microscopy, asbestos analysis or laboratory analytics included or mentioned (15), demolition plan, demolition work instructions or recommended action for the customer yes/no (10), serves all of Finland or several cities around Finland (10) | 100 |
| Customer service software | Per-agent monthly price publicly displayed without contacting (25), free version or trial and its limits stated (15), supported support channels (chat, e-mail, phone, social media) listed (15), EU or GDPR data location and data protection stated (15), knowledge base or automation and bot stated (10), contract term and cancellation stated (10), owning company stated on the site (10) | 100 |
| Arts and crafts online shops | Product price visible directly on the product page (25), delivery costs and free delivery threshold stated openly (25), right of return and return terms clearly stated (20), product availability or stock level on the product page (15), operating company or business ID (Y-tunnus) displayed (15) | 100 |
| Motorhome rental | Daily or weekly price visible before contact (20), insurance and excess stated (15), mileage limits or charge stated (15), seasonal variation (peak/off-peak season) shown in pricing (12), cancellation and change terms displayed (12), vehicle can be booked online or from a booking calendar (10), rental fleet displayed (models, size, sleeping places) (8), business ID (Y-tunnus) displayed (8) | 100 |
| Mortgages | Interest rate example and APR displayed (30), loan calculator without contact details (20), loan ancillary costs displayed (20), ASP loan terms stated (10), business ID (Y-tunnus) displayed (10), FAQ and instructions displayed (10) | 100 |
| Property investment services | Service or brokerage fees (rental brokerage, management or purchasing service) publicly shown before contact (20), rental yield calculator or yield calculation examples for the investor shown (15), service range offered to the investor clearly described (acquisition, rental brokerage, management) (12), concrete investment properties or price examples shown on the site (10), content of rental or portfolio management described (what the service covers) (9), investment risks or realism of return assumptions explained (8), operating area or service localities stated (7), references, customer experiences or evidence shown (6), contact details of a named expert or for contact shown (6), business ID (Y-tunnus) shown (7) | 100 |
| Caravan dealers | Vehicle prices in euros publicly in the sales listing (25), inventory for sale browsable online (18), warranty or warranty benefits (new and used) stated (15), trade-in credit or trading in an old vehicle described (12), financing options presented (12), own servicing or repair shop described (10), business ID (Y-tunnus) or operating company displayed (8) | 100 |
| Solar panel installers | Price information or price calculator publicly displayed (25), installation progress described step by step (20), warranties and their terms stated (20), panel and inverter options described (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Solar power systems | Whether the package price or €/kWp price is published clearly on the website without a request for quote (25), whether battery storage is offered and its price or features stated (20), whether a follow-up or production monitoring system is described (20), whether the length and terms of the panel and workmanship warranty are clearly stated (15), whether the installation lead time or typical schedule is stated (10), business ID (Y-tunnus) shown on the website (10) | 100 |
| Car winter storage | Storage price (€/month or €/season) published on the site before the contract (30), hall type or temperature (heated/semi-heated/cold) described clearly on the site (20), surveillance system (cameras or alarm system) mentioned on the site (15), access control or self-service access (24/7 code, locking system) described on the site (10), pick-up or delivery service for the vehicle mentioned on the site (10), booking or contact possible online (form, e-mail or phone visible) (10), business ID (Y-tunnus) or the company's official registered name clearly displayed on the site (5) | 100 |
| Vehicle inspection | Price of the periodic inspection publicly displayed (30), online booking shows the price before contact details (20), stations and opening hours stated (15), inspection types and additional services described with prices (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Car repair shops | Servicing prices or pricing criteria publicly displayed (30), online booking without having to make contact (20), service range clearly described (15), workshops and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Driving schools | Course prices publicly displayed (30), enrolment possible online (20), course content (driving lessons, theory, instalments) described (15), locations and contact details stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Car loans | Interest rate/margin and effective annual rate displayed as a representative example (25), arrangement/opening fee and account management fee itemised (15), loan amount and repayment period range displayed (15), collateral model stated (car as collateral, other collateral or unsecured) (15), instalment, down payment or residual value model stated (10), terms of early repayment stated (10), business ID (Y-tunnus) or operating company displayed (10) | 100 |
| Auto glass replacement | Glass replacement or repair price or price estimate displayed (25), comprehensive insurance (kasko) glass cover and excess explained (20), online booking without making contact (15), replacement car, mobile or pick-up service available (10), warranty on the work stated (10), branch network and opening hours stated (10), business ID (Y-tunnus) displayed (10) | 100 |
| Car dealerships | Car prices shown online (25), content and duration of the used car warranty stated (20), actual annual interest rate and fees of financing shown (15), right of return or exchange stated (15), locations and opening hours stated (10), business ID (Y-tunnus) shown (10), independent review source shown (5) | 100 |
| Automatic gates and garage systems | Prices, price range or a gate-specific price list in euros publicly shown (not only a quote request) (22), technical specifications shown: U-value or thermal insulation, motor power, noise level or running speed information, door model ranges with dimensions (18), automation options described: WiFi- or app-based control, compatible smart home systems, remote control models (16), installation service and process described: whether included in the price, delivery time, installation area or network (15), warranty terms stated: warranty length in years, what the warranty covers (14), business ID (Y-tunnus) or the company's official name visible on the site (9), contact details clearly shown: phone or e-mail (6) | 100 |
| Car foiling and wrapping | Full car wrap price (sedan) published or price range displayed on the site (25), film material brand named (3M/Avery/KPMF/Hexis/SunTek/Oracal etc.) on the site (20), warranty length or scope published on the site (15), partial wrap prices published (roof/bonnet/mirrors etc.) (15), online booking or contact form clearly available on the site (10), business ID (Y-tunnus) or the company's official registered name clearly displayed on the site (10), installation time or delivery time estimate (in hours or days) published on the site (5) | 100 |
| Car PPF and ceramic protection | Price or price range for full-car PPF protection published on the site (25), price in euros for bonnet or front-end PPF protection published on the site (20), starting price of ceramic coating (from €) published on the site (15), warranty length or scope (PPF or ceramic) published on the site (15), film brand named (3M/SunTek/XPEL/Hexis/KPMF etc.) or certification status mentioned on the site (10), online booking or contact form clearly available on the site (10), business ID (Y-tunnus) or the company's official registered name clearly displayed on the site (5) | 100 |
| Car interior care and detailing | Price of a full interior detailing package (sedan) clearly shown on the site (30), price of leather seat care or cleaning shown separately on the site (20), price for mat washing and drying or an interior cleaning package priced on the site (15), ozone disinfection or odour removal mentioned as a service on the site (15), pickup or delivery/home-delivery service available to the customer (12), turnaround time or estimated completion time in days shown on the site (8) | 100 |
| Private car leasing | Car's monthly price in euros shown without a request for quote (30), what the monthly price includes itemised (servicing, tyres, inspection) (20), mileage limit and price of excess kilometres stated (20), contract lengths in months stated (15), operating company or owner stated (business ID (Y-tunnus) for Finnish ones) (15) | 100 |
| Car bodywork | The price in euros for a damage assessment or smaller bodywork jobs is publicly displayed (not just a 'request a quote') (30), partner insurance companies or insurance repair shop approval mentioned on the site (20), replacement car or subscription car mentioned as part of the service (15), body shop locations or service area clearly listed on the site (15), business ID (Y-tunnus) or registered company name visible on the site (10), independent review source (customer reviews, certification or AKL classification) displayed (10) | 100 |
| Car washes | Wash prices publicly displayed (30), content of wash programmes described (20), wash locations and opening hours stated (20), wash can be bought or booked online (10), business ID (Y-tunnus) displayed (10), independent assessment source displayed (10) | 100 |
| Car dismantlers | Used spare parts can be browsed or searched online (own spare parts search or online shop, not just a phone number) (20), spare part prices visible online before contact (14), free collection of a scrap car and official scrapping certificate clearly stated (14), official reception point or authorisation mentioned (Autopurkamoliitto, Suomen Autokierrätys, recycling partner or environmental permit) (12), warranty or exchange right for a used spare part stated (12), delivery method and terms of spare parts stated (post, carrier or pickup) (10), return right for a spare part stated (8), breadth of range stated (number of cars or parts, makes and models) (6), business ID (Y-tunnus) or company details shown on the site (4) | 100 |
| Garages and outbuildings | Product prices or price list publicly displayed in euros (25), delivery area, time or costs stated (20), erection or installation service described (15), dimensions, materials and structure described per product (15), warranty and its terms stated (15), business ID (Y-tunnus) or manufacturing company displayed (10) | 100 |
| Car parts online | Product prices shown without logging in (25), delivery methods and costs stated before checkout (20), return and warranty terms publicly available (20), vehicle-specific compatibility search (registration number or make/model) available (15), business ID (Y-tunnus) shown (10), independent assessment source shown (10) | 100 |
| Car insurance | Price estimate without contact details (30), insurance terms/product description publicly available (20), excess clearly stated (15), bonus system described (15), differences between comprehensive cover levels comparable (10), business ID (Y-tunnus) displayed (10) | 100 |
| Car parts online stores | Product price in euros displayed without logging in (25), fitment search for the vehicle (registration number, VIN or make-model-year) (20), distinction between original and aftermarket (OEM/aftermarket) parts and OEM reference numbers stated (15), delivery costs and free delivery threshold openly stated (15), return and complaint rights, including returning a wrong part, stated (15), operating company or business ID (Y-tunnus) displayed (10) | 100 |
| Car rental | The rental price is visible without contact details (30), excess and insurance options stated (20), rental terms (km limits, fuel, age limits) public (15), locations and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Divorce and family law services | Hourly rate (€/h) or fixed-price service package published on the website without a contact request (30), initial consultation or first assessment is available and its price or being free of charge is stated (20), specialisations (divorce, child custody, division of property, international family law) listed on the service page (20), urgent service or quick contact mentioned on the site (15), independent review source (Google reviews, court references or customer experiences) displayed (10), business ID (Y-tunnus) published on the website (footer or about us page) (5) | 100 |
| Boxing gyms and martial arts centres | Monthly membership or season fee published in euros on the site (25), hourly pass or single-visit price (euros or e/10 visits) published (20), courses or training for children or juniors published (15), competitive coaching programme or licence coaching published (15), changing room or shower facilities mentioned or pictured on the site (10), training schedule or training calendar public (10), membership cancellation or pause terms published (5) | 100 |
| Botox and filler services | Botulinum treatment price in euros per area or session published on the site (not just 'from' without the figure) (25), lip filler or filler price in euros published on the site (20), a doctor or other named licensed healthcare professional as the person performing the treatment (not just a cosmetologist) (15), filler manufacturer's name or certification mentioned (e.g. Juvederm, Allergan, Restylane, Aliaxin, Teoxane) (15), follow-up or check-up visit after treatment mentioned (included in the price or separate) (10), treatment duration or maintenance interval in months mentioned on the site (10), business ID (Y-tunnus) or the company's official registered name clearly displayed on the site (5) | 100 |
| Budgeting apps | Subscription price in euros or dollars publicly shown without logging in (25), limits of the free version or trial and differences from the paid version stated (15), support for bank connection (PSD2/Open Banking) and its coverage, or lack of it, stated (20), location of financial data (EU or other) and security stated (15), automatic renewal and cancellation of the subscription stated (10), Finnish-language interface or content available (5), operating company or owner stated on the site (10) | 100 |
| Live chat and chatbot platforms | Pricing publicly shown without registration or contact (25), free tier or free trial and its real limitations stated (20), chatbot and automation features described publicly (e.g. AI bot, automatic replies) (20), integrations listed publicly (e.g. Shopify, WooCommerce, CRM connections) (15), pricing model clear (e.g. per agent/month, per workspace, per message volume) (10), company operating the service stated on the site (10) | 100 |
| Coworking spaces | Monthly (hot desk) price in euros displayed (28), day pass price in euros displayed (14), what the price includes described (meeting rooms, coffee, services) (12), contract duration and notice period stated (12), access rights (24/7) and opening hours stated (10), locations and sites described (8), free trial day or introductory visit offered (6), business ID (Y-tunnus) or operating company displayed (10) | 100 |
| CRM systems | Per-user monthly price shown publicly without making contact (25), free version or trial and its limits stated (15), contents of package tiers and annual vs. monthly price itemised (15), EU or GDPR data location and data protection stated (15), contract period and cancellation stated (10), Finnish-language interface and support (10), owning company stated on the site (10) | 100 |
| CrossFit gyms | Cheapest monthly membership price in euros published on the site (25), onRamp or starter course price in euros published (20), drop-in or trial class price in euros published (15), official CrossFit affiliate status mentioned or CrossFit logo shown (15), children's or youth training programme offered (10), online schedule or digital booking system in use (10), coaches named and introduced on the site (5) | 100 |
| Data analytics consultants | BI platforms named on the site (Power BI / Looker / Tableau / Qlik / Fabric / Databricks or equivalent) (25), starting price, package prices, hourly rate or minimum project size in euros stated on the site (20), named customer case or reference published on the site (15), data technologies or cloud platforms listed (Azure / GCP / AWS / Databricks / dbt / Snowflake etc.) (15), training, onboarding support or change management mentioned in the service description (10), business ID (Y-tunnus) or registry details of the operating Finnish company visible on the site (10), technology partnerships mentioned on the site (Microsoft Partner / Google Cloud Partner / AWS Partner etc.) (5) | 100 |
| Digital marketing training | Is the price or price range of the training published on the site (30), is the course content or programme structure clearly described (20), is a certificate or official diploma offered (15), are the trainers introduced by name and background (15), is corporate training or customisation mentioned in the offering (10), is the training content available in Finnish (10) | 100 |
| Digital marketing agencies | Service price or pricing model (e.g. monthly price, package price or hourly price) publicly shown before contact (22), references or client cases with named clients and results shown (16), official partnerships or certifications stated (e.g. Google Partner, Meta Business Partner, HubSpot) (12), service range clearly described (search advertising, SEO, social media, content, websites) (12), way of working or collaboration process described (how the cooperation proceeds) (10), team or experts presented by name on the site (8), free review, audit or consultation offered (8), clear contact details (phone and e-mail) shown (6), business ID (Y-tunnus) shown (6) | 100 |
| Document management systems | Price per user or monthly price publicly on the site without a quote request (22), electronic signature stated as a feature (16), electronic archiving and long-term storage or retention periods stated (14), data location (EU or Finland) and data protection (GDPR) clearly stated (14), version control, access rights or change log (audit trail) stated (10), free trial or demo and its terms displayed (8), integrations (Microsoft 365, Teams, e-mail, ERP) stated (8), owning company or group stated on the site (8) | 100 |
| Drone photography services | Aerial photography price for a single property (stills) published (25), drone video price or hourly rate published (20), A2 CoC or STS qualification mentioned (15), 4K filming equipment or camera mentioned (15), delivery time of the material stated in days (10), nationwide operation mentioned (10), portfolio or references published (5) | 100 |
| Veterinarians | Visit prices shown (30), online booking (20), services described (15), on-call details stated (15), business ID (Y-tunnus) shown (10), independent reviews (10) | 100 |
| Zoos and aquariums | Admission ticket price in euros publicly shown on the site before checkout (24), ticket can be bought online (online ticket shop in use and linked) (14), discount groups and family ticket stated (children, students, pensioners, family) (12), opening hours and seasonal variations clearly stated (10), animal species and attractions stated (which species, how many, what the visitor sees) (8), accessibility information stated (wheelchair routes, step-free entrance, prams) (8), annual pass or season pass and its price stated (6), location and arrival instructions stated (address, parking, public transport) (6), clear contact details (phone or e-mail) shown (6), business ID (Y-tunnus) or operating company shown (6) | 100 |
| Electronics repair services | Price of a screen replacement or other concrete repair price published on the website (a calculator format is also acceptable) (30), warranty period for the repair explicitly stated on the website (months or years) (20), estimated repair time (in hours / 1–3 working days etc.) stated on the site (15), postal repair service or home pick-up mentioned on the site as an available option (15), branches in at least two different cities in Finland (10), business ID (Y-tunnus) or legal company name visible on the site (footer, About page or Contact details) (10) | 100 |
| Electronics chains | Product prices displayed online (25), delivery methods and costs stated before checkout (20), return and warranty terms publicly available (20), stores and opening hours stated (for an online shop: pick-up points) (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Cinemas | Ticket price in euros publicly shown on the site before checkout (24), ticket can be bought and seat chosen online (online ticket shop in use and linked) (16), discount groups and their prices stated (children, students, pensioners, family ticket) (12), number of auditoriums and equipment stated (e.g. IMAX, LUXE, premium seats, 3D) (10), accessibility information stated (wheelchair spaces, induction loop, step-free entrance) (8), showtimes and programme published online (8), culture vouchers or other benefits stated (Epassi, Smartum, group or corporate tickets) (6), clear contact details (phone or e-mail) shown (6), cinema location and arrival instructions stated (6), business ID (Y-tunnus) or operating company shown (4) | 100 |
| Energy certificate services | Energy certificate price in euros publicly online before contacting (30), fixed or clear starting price (not only 'request a quote' -malli) (20), serves all of Finland or several regions (not just one area) (15), direct online ordering or booking (web shop, calendar or form) (15), energy certificate delivery time stated online (days or weeks) (10), price includes official energy certificate registration (no extra fee) (5), operating company's name or business ID (Y-tunnus) clearly displayed on the site (5) | 100 |
| First aid training | Open course price in euros per person shown (26), course calendar and online registration shown (14), group or commissioned training price in euros shown (12), course content and duration in hours described (10), certificate and its validity period stated (10), classroom, remote and online delivery options stated (8), trainers' qualifications stated (8), locations or service area stated (6), business ID (Y-tunnus) or operating company shown (6) | 100 |
| First aid supplies online | Product price visible without logging in (25), delivery costs and free delivery threshold openly stated (20), right of return and return period stated (15), package contents or contents list on the product page (20), stock level or availability information on the product page (5), operating company or owner/business ID (Y-tunnus) displayed (15) | 100 |
| Ergonomic office chairs | Price of an ergonomic office chair in euros publicly visible without logging in or contact (25), ergonomic adjustments of the chair (back support, seat depth, armrests) described on the site (20), warranty period of the chair clearly stated on the site or product page (15), right of return or return terms clearly stated on the site before purchase (15), home delivery available and delivery time or price stated on the site (15), name of the operating company or business ID (Y-tunnus) clearly displayed on the site (10) | 100 |
| ERP software for SMEs | Price or package price list published online without contact (30), SaaS or cloud version available and clearly stated (20), accounting or financial administration integration described on the site (15), developed in Finland, Finnish support or domestic data hosting mentioned (15), CRM or customer management built into the ERP (10), business ID (Y-tunnus) shown on the site (5), time needed for implementation (weeks or months) stated (5) | 100 |
| Aesthetic surgery | Procedure price (e.g. breast augmentation, rhinoplasty, liposuction) published in euros on the site without making contact (30), name and specialisation (plastic surgery) of the operating surgeon stated on the site (20), price of a consultation visit or a free consultation mentioned on the site (15), follow-up check or warranty visit after surgery mentioned as included in the price (15), appointment booking possible online or in an app without a phone call (10), operating company's name or business ID (Y-tunnus) clearly displayed on the site (footer, privacy policy or contact details) (10) | 100 |
| Aesthetic treatments | Treatment prices publicly shown in euros (30), practitioner's qualifications stated (doctor or nurse vs beautician) (18), what the price includes stated (substance, area, amount) (12), consultation price or policy stated (10), follow-up check stated (10), appointment can be booked online (10), business ID (Y-tunnus) shown (10) | 100 |
| Remote doctor services | Price of the consultation (€/visit or €/month) publicly displayed before contact (26), waiting time or availability of the next free doctor's appointment stated on the site (18), prescription renewal in a remote appointment or by message online stated (15), available specialities or specialist doctors listed on the site (13), use of Kela health care reimbursement in a remote appointment explained (12), doctor can be reached or appointment booked online without calling (10), business ID (Y-tunnus) displayed on the site (contact details or privacy policy) (6) | 100 |
| Remote consultation and telephone answering services | Is the monthly price or price per call/minute published clearly on the site? (25), is the service available 24/7, including nights and weekends? (20), is a call message or summary forwarded by e-mail to the company after every call? (15), can the company define its own greeting text or answering instructions for the service? (15), is automatic booking integration or a booking feature available? (10), are call list or call routing management available to the company? (10), is a no-contract start or flexible notice period clearly mentioned? (5) | 100 |
| Flotation therapy studios | The price of a 60-minute float clearly displayed on the site (in euros, not only 'get in touch') (25), series card prices (3, 5 or 10 visits) or membership prices publicly displayed (20), option to float as a pair and the price clearly displayed on the site (15), float tank model, size or other technical details given on the site (15), additional services (massage, sauna, Neurosonic etc.) mentioned with prices on the site (10), online booking works and is clearly offered on the site (10), business ID (Y-tunnus) or the company's official registered name clearly displayed on the site (5) | 100 |
| Physiotherapy | Physiotherapy visit prices publicly displayed (30), appointment booking works online without a call (20), services and specialisations described (15), therapists and qualifications presented (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Genetic testing | Price of the test in euros (or another currency) displayed on the site before placing the order (25), GDPR compliance and the purpose of use of DNA data explained in the privacy notice (20), types of reports available (ancestry/health/lifestyle) and their number described (15), right to delete data or the possibility to download raw data (FASTQ/VCF) stated (15), test type (SNP array vs. whole genome sequencing) and share of the genome analysed described (10), Finnish-language site or clear support for Finland as a target country with EUR pricing (8), company owning the service and its country of location stated on the site (7) | 100 |
| Golf courses | The guest player's green fee in euros shown publicly on the website before contact (24), tee time can be booked online or via an app (booking system in use and linked) (14), membership or share terms and prices stated (share fee, membership fee, playing right) (12), course details stated (number of holes, par, slope or course guide) (10), prices of season pass, series ticket or 10-round card stated (8), price or availability of equipment rental (clubs, golf cart, trolley) stated (8), playing conditions stated (handicap requirement, dress code or local rules) (6), clear contact details (phone and e-mail) shown (6), course location and driving directions stated (6), business ID (Y-tunnus) or operating company shown (6) | 100 |
| Golf equipment online | Product prices and stock levels shown without logging in (25), delivery costs and free delivery threshold stated before checkout (20), return and warranty terms publicly available (20), club custom fitting service clearly stated (10), stock level or availability shown on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source displayed (5) | 100 |
| Graphic design software | Pricing publicly displayed without contacting (25), free version or free trial and its limits stated (15), pricing model (one-off purchase or subscription, monthly or annual) clear (15), EU or GDPR data location and data protection stated (15), contract term and cancellation stated (10), Finnish-language interface or support (10), owning company stated on the site (10) | 100 |
| Graphic design agencies | Pricing transparency: does the agency publish an hourly rate, package or project price, even as an indication (30), portfolio or client cases: are reference works visible with named clients (25), design process or schedules: does the agency describe the stages of its way of working or the delivery time (20), breadth of service range: does the agency explicitly list logo, brand book, website graphics or other services (15), revision practice: is the number of revision rounds or the practice mentioned (10) | 100 |
| Grills and grilling accessories online | Product prices displayed without logging in (25), grilling surface, power or material stated on the product page (15), warranty length or warranty details displayed (15), delivery costs, free delivery threshold or delivery time stated (15), right of return and return terms publicly available (10), stock level or availability visible on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Private gynaecology services | Is the gynaecologist's consultation price published in euros on the website (25), does the site clearly explain the practices for the Kela reimbursement (70 €) and direct reimbursement (20), is a gynaecological ultrasound examination possible at the appointment (15), can an appointment with a gynaecologist be booked without a referral (15), is online booking for a gynaecologist available directly (15), is a remote consultation (video or phone) with a gynaecologist offered (10) | 100 |
| Wedding photographers | Price of a day package (8–12 h) in euros shown on the site without contacting the photographer (40), delivery schedule for the pictures and delivery format (download/USB/gallery) stated on the site (20), wedding photographer's portfolio or photo gallery publicly viewable on the site (20), video service (wedding video or highlights video) available or orderable from the same photographer (10), business ID (Y-tunnus) or registered company name shown on the site (price list, footer or privacy) (10) | 100 |
| Wedding dresses and formal dresses | Price range or clear price class displayed on the site before booking an appointment (25), suit range or collections displayed on the site (images, brands or number of models mentioned) (20), fitting policy stated: whether it is free, how to book an appointment, how many companions (15), alteration service or repair tailoring displayed with price list or included (15), business ID (Y-tunnus) or registered company name clearly displayed on the site (10), rental or second-hand suit option stated or clearly not available (10), cancellation or order terms stated for an order or booking (5) | 100 |
| Wedding planning services | Package price or clear price class (euros) displayed on the site before contact or quote request (40), scope of the service described on the site: full package (start to finish), day-of coordination or consultation clearly separated (25), customer reviews or references visible on the site (Google Maps reviews, Facebook reviews or named reference/gallery stories) (15), service available in both Finnish and English (language switcher or English-language pages on the site) (10), business ID (Y-tunnus) or registered company name displayed on the site (footer, privacy policy or contact details) (10) | 100 |
| Wedding videographers | Price of a full-day (8–12 h) package in euros shown on the site without making contact (40), video delivery schedule (in weeks) stated on the site (20), short 1–2 min social media version or trailer included in the package or orderable (20), music licensing (licensed music or royalty-free) mentioned (10), business ID (Y-tunnus) or registered company name shown on the site (price list, footer or privacy policy) (10) | 100 |
| SEO tools | Monthly price and package tiers shown publicly without making contact (25), keyword and project quotas stated by package tier (15), free tier or free trial and its limits stated (15), data location (EU or USA) stated (15), contract period and cancellation stated (10), Finnish-language interface or support available (10), owning company stated on the site (10) | 100 |
| Discount store chains | Delivery costs and the euro threshold for free delivery shown before going to checkout (25), right of return and return costs clearly stated (free or paid?) (25), estimated delivery time or date shown on the product page or at checkout (20), operating company or business ID (Y-tunnus) clearly shown (15), customer service contact details (phone, chat or e-mail) easy to find (10), click-and-collect terms (price, time) clearly stated (5) | 100 |
| Dental implants | Dental implant price estimate (€) published online before booking (35), implant material or system information stated (titanium system, brand) (20), implant warranty or lifetime duration mentioned (20), treatment duration and healing time described concretely (e.g. 3–6 months) (15), business ID (Y-tunnus) shown on the site (10) | 100 |
| Dentists | Dental care prices publicly displayed (30), online booking without logging in (20), Kela reimbursement and actual out-of-pocket cost stated (15), locations and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Teeth whitening | Price of teeth whitening (power whitening and/or light whitening) published in euros on the site before contact (30), price of a home whitening kit or trays published in euros on the site (20), whether the site states who performs the treatment: dentist or dental hygienist (15), whitening appointment can be booked online or in an app without a phone call (15), name or business ID (Y-tunnus) of the operating company clearly displayed on the site (10), branch list or location-specific booking available on the site (10) | 100 |
| Teeth straightening | Price estimate for orthodontic treatment published online before booking (30), orthodontic methods explained (fixed braces, clear aligner treatment, differences stated) (25), Kela reimbursement for orthodontic treatment stated (under 18 / adult) (20), estimated treatment time stated (e.g. 1–3 years) (15), business ID (Y-tunnus) shown (10) | 100 |
| Hobby car insurance | Annual premium for use under 5,000 km can be calculated or obtained online without a mandatory disclosure of contact details (35), original value or agreed compensation value (not just the current market value) mentioned on the product page (25), winter seasonal break or removal from road use explained on the product page (15), museum register tariff or special pricing for museum vehicles mentioned separately on the product page (15), validity of the insurance abroad (EU/Europe) mentioned on the product page (10) | 100 |
| Gravestone online stores | Gravestone price displayed without contacting (25), contents of the total price (delivery, installation, basic engraving) itemised (20), price of engravings and additional engravings itemised (15), delivery and installation to the cemetery across Finland stated (15), stone type and material information and origin stated (10), business ID (Y-tunnus) or responsible company clearly stated (10), product warranty stated (5) | 100 |
| Funeral homes | Funeral service prices publicly displayed (30), content of service packages described (20), progress of funeral arrangements described (15), service area and offices stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Personal loans | Effective annual rate (APR) shown without submitting an application (30), statutory example calculation (APR + total cost) shown publicly (20), loan amount and repayment period range (min/max) stated clearly (15), loan/credit terms or draft contract publicly available (15), business ID (Y-tunnus) shown in the footer or contact details (10), loan application can be completed entirely online without visiting a branch (10) | 100 |
| Employee insurance for businesses | Is group life insurance (voluntary, taken out by the employer) described to staff on the site (25), is the annual premium or price range of voluntary accident insurance in euros per person published (20), is the coverage of leisure-time accidents mentioned in the insurance product description (15), is the amount of compensation for permanent disability or the percentage scale mentioned on the site (15), can a quote request or price enquiry be made online without a phone call (10), is the insurance notice period (months) stated on the site or in the insurance terms (10), is the company's business ID (Y-tunnus) visible on the site (5) | 100 |
| Staffing companies | Pricing transparency: does the company publish the hourly margin, the principle of multiplier pricing or euro reference prices (25), description of the screening process: does the company describe the stages of the recruitment process, interview methods and background check practices (20), liability insurance or fulfilment of employer obligations mentioned explicitly (15), industry coverage: does the company list the industries or areas of expertise it specialises in (15), international recruitment: does the company offer recruitment from abroad or international labour (10), customer references: does the company publish customer stories or references under the company's name (10), e-invoicing: can e-invoicing information or an e-invoice address be found on the site (5) | 100 |
| Life insurance | Annual or monthly price or calculator visible without contacting (25), choice and maximum of the insured sum stated (15), scope and terms of the health declaration stated in advance (15), insurance can be applied for or bought online (15), validity age, expiry age and beneficiary designation stated (10), cancellability and changes to terms clearly stated (10), insurer or business ID (Y-tunnus) displayed (10) | 100 |
| Massage services | Euro amount of a 30 or 60 minute massage clearly published on the site without contact (30), massage booking works online or in an app without a phone call or email (25), massage types offered (e.g. classic, sports, hot stone) clearly listed on the site (20), number and locations of branches clearly stated on the site (15), name of operating company or business ID (Y-tunnus) clearly shown on the site (footer, privacy or contact details) (10) | 100 |
| Hi-fi online stores | Product price and stock level shown without logging in (25), technical details (power, impedance, frequency response) on the product page (15), delivery costs and free delivery threshold stated (15), right of return, including for a product that has been listened to, publicly available (15), home delivery, installation or design service and its price stated (10), warranty, servicing and the condition of a used or demo device stated (10), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Ski equipment online | Product prices in euros shown without logging in or a quote request (30), working shopping basket or ordering option online (20), size or level recommendation guide for skis or snowboards (e.g. length chart, level test) (15), delivery costs or free-delivery threshold shown (12), right of return and period clearly shown (10), business ID (Y-tunnus) or legal company name shown on the site (8), phone or e-mail for customer service shown (5) | 100 |
| Price comparison services | Product prices and shop names are visible without logging in (30), earning model (commissions/advertising revenue) openly disclosed (20), comparison coverage (number of shops/products) stated (15), merchants/shops included in the comparison listed (10), business ID (Y-tunnus) displayed (10), independent assessment source displayed (not just the site's own reviews) (15) | 100 |
| Log house builders | Price (€) of move-in-ready or turnkey house packages published on the site or as a downloadable PDF price list (30), log thickness in millimetres (mm) as text on the site, not just a product name (20), move-in-ready or turnkey delivery option available and clearly described (20), delivery time or build time in weeks or days stated on the site (15), warranty terms or warranty period stated on the site (10), business ID (Y-tunnus) shown on the site (footer, contact details or billing details) (5) | 100 |
| Lift maintenance and upkeep services | Annual maintenance contract price (€/month or total price) published on the site without a quote request (25), response time in a fault situation (in hours) stated on the site as a numerical promise (20), the company's service covers lifts of makes other than its own (15), notice period of the maintenance contract (in months) published on the site (15), availability of spare parts or a spare parts stock described on the site (10), remote monitoring service or digital monitoring solution is available and described on the site (10), business ID (Y-tunnus) published on the website (footer or contact details page) (5) | 100 |
| Hair extensions | Price of extensions (full set, per bond or from-price) published on the site (25), hair extension product or hair brand named on the site (20), genuine remy human hair or similar quality description mentioned on the site (15), price or price range of a maintenance visit published on the site (15), free consultation or assessment visit offered (10), extension techniques used (tape/seal/mago/weft etc.) clearly listed (10), price of extension removal published on the site (5) | 100 |
| Care homes | Total price of self-paying care, rent and service charge or the co-payment for a service voucher stated without making contact (25), self-monitoring plans or units' quality documents available online (15), customer satisfaction or quality results published openly (15), unit search and instructions for moving in or enquiring about vacancies displayed (15), services included in the care charge and housing (care, meals, doctor) itemised (10), staffing ratio or care staff resources stated (10), business ID (Y-tunnus) or responsible company and owner clearly displayed (10) | 100 |
| Mould and microbe remediation | Starting price published: the site shows a starting price, from-price or price range in euros for a small project (25), quality assurance after repair: post-work measurement, sampling or a check visit stated to be part of the process (20), building health expert or equivalent certified professional mentioned as the provider or partner (20), damage documentation: before-and-after photography or a written report stated to be part of the project content (15), work warranty published: warranty period or liability for defects clearly stated on the site (15), waste management: handling and disposal of hazardous demolition waste stated to be proper or included in the service (5) | 100 |
| Hotel chains | Room prices visible without logging in (25), cancellation terms stated before booking (20), prices of breakfast and extra services stated (20), hotels, locations and contact details stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| HR software | Price (per employee/month or package price) publicly shown without contacting the company (25), free trial or demo and its terms stated (15), HR modules and integrations (payroll, working time) stated (15), GDPR compliance and location of personal data stated (15), Finnish-language interface or service (10), contract term and cancellation stated (10), operating company or owner stated on the site (10) | 100 |
| Service station chains | Pump or guide price shown online or in the app (25), station-specific station and price search on a map (15), loyalty discount stated in euros or cents (20), payment methods and fuel card stated (10), station extras (wash, café, charging) stated (10), fuel quality or additives stated (10), business ID (Y-tunnus) or responsible chain clearly stated (10) | 100 |
| Furniture chains | Product prices displayed online (25), delivery methods and costs stated before checkout (20), return and warranty terms publicly available (20), shops and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Amusement parks | Day wristband price publicly displayed (30), wristband or ticket can be bought online (20), equipment and their height or age limits described (20), opening season and hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (5) | 100 |
| Hygiene passport tests | Test price in euros shown online (22), what the price includes (passport fee, materials, certificate) stated (12), upcoming test dates and locations shown (14), test registration or payment possible online (12), preparatory training offered and its price shown (10), test language options and special arrangements stated (10), cancellation, change and retake terms shown (10), business ID (Y-tunnus) or organising company shown (10) | 100 |
| Skin laser treatments | Treatment prices published in euros without a consultation (30), laser device or technology used named on the page (20), estimated number of treatment sessions or range stated (15), practitioner's training or physician's supervision mentioned on the page (15), consultation or assessment visit process and price explained (10), recovery time or recommended interval between treatments mentioned (10) | 100 |
| Skincare clinics and facial treatments | Price of a HydraFacial Signature treatment in euros published on the site (25), price of a chemical peel in euros published on the site (20), price of microneedling in euros published on the site (20), dermapen4 or other named microneedling device mentioned on the site (15), medical or health care professional supervision mentioned on the site (10), treatment duration in minutes or treatment content published on the site (5), business ID (Y-tunnus) or the company's official registered name clearly displayed on the site (5) | 100 |
| Private dermatologists | Whether a dermatologist's consultation price (after Kela reimbursement) is published in euros on the site (30), whether you can see a dermatologist without a referral (15), whether acne, psoriasis and eczema/atopic dermatitis are mentioned as conditions treated (15), whether cryotherapy (freezing treatment) or removal of skin lesions is available (10), whether online booking directly with a dermatologist is available (10), whether waiting time or estimated response time is published on the site (10), whether the company's business ID (Y-tunnus) is visible on the site (10) | 100 |
| Window cleaning services | Public price for window cleaning (e/h, e/window or e/m²) without a quote request or price list/price calculator available online (25), apartment buildings and housing companies mentioned as service targets or availability of apartment building service evident from the site (20), high-altitude window cleaning (lift, rope work, scaffolding) mentioned as a separate service or special expertise (15), one-off (single-visit) contract available without commitment to a recurring contract (15), online order or quote request form available directly on the website (10), delivery time or booking time (in days or a week) published or the way of order confirmation stated (10), household deduction mentioned and instructed on the site (5) | 100 |
| Window renovations | Price information or price calculator publicly displayed (25), renovation progress described step by step (20), warranties and their terms stated (20), window options and energy efficiency described (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Window manufacturers | Window prices, price examples or online shop prices publicly displayed (not only a quote request) (24), window U-value or energy class stated on the site (14), warranty (in years, e.g. rot-resistance guarantee) stated on the site (12), material and construction details shown (wood, aluminium, glazing, frame depth) (10), delivery time or delivery process stated (8), made-to-measure option and available dimensions or colours stated (8), stores or resellers listed or searchable (8), installation service and its terms stated (6), business ID (Y-tunnus) or operating company shown on the site (6), contact details shown (phone or e-mail) (4) | 100 |
| Air source heat pumps | SCOP or COP value published on the product page (25), device price or package price published in euros (20), sound pressure level (dB(A)) published on the product page (15), recommended room size or volume (m² or m³) published (15), minimum operating temperature (°C) published on the product page (10), warranty period in years clearly published (10), installation service or authorised installer details available (5) | 100 |
| Air purifiers | Price of devices in euros shown on the site without registration (30), CADR value (m³/h) or equivalent purification efficiency figure shown on the product page (25), filter type (HEPA, H13, H14 or equivalent) and its grade stated (20), recommended room size or purification area in square metres shown (15), replacement filter price or annual cost shown on the site (10) | 100 |
| Ventilation duct cleaning | Price or price example for cleaning shown online before contact (22), what the work includes is stated (duct cleaning, air flow measurement and balancing, filters) (14), a written measurement or cleaning record or report is promised for the work (14), valve- or site-specific pricing or price tiers shown (10), the site has a price calculator that gives an estimate for your own property (10), service range stated (cleaning, measurement and balancing, maintenance, filters, grease duct) (8), operating area clearly stated (8), phone and e-mail or contact form shown (8), business ID (Y-tunnus) or company details shown on the site (6) | 100 |
| IPTV and cable TV | Monthly price of the starter package in euros clearly published without separate contact (25), total number of channels published by package (20), availability and number of HD or 4K channels stated (15), availability of a recording service and recording space (hours or days) described (15), browser or mobile viewing possibility mentioned (does not require a separate set-top box) (10), notice period in weeks or months published in the contract terms (10), contract period length or fixed term stated (5) | 100 |
| Contents removal services | Price list or package prices published: the site shows a starting price, package price or price table in euros for clearance services (25), sorting and recycling described: the sorting process, handling of recyclable materials or recovery rate clearly described (20), donation network mentioned: usable items are donated through a named organisation (e.g. SPR, Fida or equivalent) (15), responsible waste handling: the waste carrier's legality, environmental permit or proper final disposal of waste described (15), service area clear: cities or regions served listed on the site (10), special service for deceased estates: heirs' wishes, document handling or remote management mentioned as a special need (10), service process described: how the clearance proceeds from first contact to completion is presented step by step (5) | 100 |
| Property management services | Property management fee or pricing model stated without a request for quote (25), separate charges and what the base price includes itemised (20), electronic services or resident portal stated (15), property managers' qualifications or authorisation (ISA/AIT) stated (10), office network and localities shown (10), contract terms or cancellation stated (10), business ID (Y-tunnus) or responsible company clearly shown (10) | 100 |
| IT management services for SMEs | Monthly price per user or package price (e.g. 10 users) in euros shown on the site without a quote request (25), remote management of end devices or device management (endpoint management, MDM) mentioned in the service description (20), 24/7 support line, helpdesk or NOC service explicitly mentioned or its availability hours described (20), security package, cyber security service or security updates included in the service and described on the site (15), backup or data recovery service mentioned as part of a managed services package (10), response time in hours or minutes or an SLA commitment published (5), business ID (Y-tunnus) of the operating company shown on the site or in the privacy notice (5) | 100 |
| IT training and certifications | Course price in euros published on the website without a quote request: price list or course page price found directly (25), accredited or official partner trainer: Microsoft Learning Partner, Cisco ATC, CompTIA Authorized, AXELOS ATO or equivalent mentioned on the site (20), inclusion or separateness of exam fee stated: clearly mentioned whether the price of the certification exam is included in the course or paid separately (15), remote or online training available: at least one course can be completed entirely remotely or online (15), inclusion of course materials stated: whether a textbook, PDF material or other course material is mentioned as included in the course price (10), practical exercises or labs mentioned: the site mentions simulations, lab environments or practical tasks as part of the training (10), trainer's owner or group stated: business ID (Y-tunnus) or parent company mentioned on the site (for international ones: the parent company's name is enough) (5) | 100 |
| IT support services | Fixed monthly price per user (or package price) displayed in euros on the site (30), response time in minutes or hours or an SLA commitment described in writing (20), difference between remote support and on-site support and the scope of the service (what is included) described clearly (15), Microsoft 365 management or licence management mentioned in the service description (15), security service, monitoring or updates mentioned in the service description (10), service description, SLA document or contract terms publicly available on the site (5), operating company's business ID (Y-tunnus) displayed on the site or in the privacy notice (5) | 100 |
| Ice hockey equipment online | Product prices shown without logging in (25), delivery costs and free-delivery threshold stated before checkout (15), return and warranty terms publicly available (15), stick flex and blade or skate size and the condition of used items stated on the product page (20), skate sharpening or equipment servicing mentioned (10), stock level or availability visible on the product page (5), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Podiatry and foot care | Treatment prices shown publicly in euros (30), appointment can be booked online (16), practitioner's qualification stated (registered podiatrist or foot care specialist) (14), treatments and their content described (12), availability of home visits and surcharge stated (8), business ID (Y-tunnus) or operating company shown (10), independent review source shown (10) | 100 |
| Waste management companies | Waste tariff or collection prices openly displayed without logging in (25), waste bin types and sizes (e.g. 140, 240, 660 l) stated (15), bin collection intervals or collection rhythm options stated (15), area recycling rate or waste management key figures published online (15), clear sorting instructions or a waste guide for all waste types (10), operating area or municipalities served clearly stated (10), business ID (Y-tunnus) or responsible company clearly shown (10) | 100 |
| Wastewater systems | System price, price example or public online shop price shown (not only a quote request or login) (24), sizing by household size (persons or litres/day) stated (14), warranty or warranty terms stated on the site (12), EN 12566-3, CE marking, type approval or treatment results shown (10), system range stated (package treatment plant, septic/holding tank, soil filtration system, greywater) (10), maintenance, service interval or service contract stated (8), resellers, installation or delivered-installed option stated (6), delivery or online shop delivery terms stated (6), business ID (Y-tunnus) or operating company shown (6), contact details shown (4) | 100 |
| Leadership coaching | Individual coaching price or package price published (25), executive team or group coaching price published (20), ICF or EMCC certification mentioned in the coach's profile or service description (20), client references or stories published (15), target group or industry experience mentioned (10), remote or online coaching option available (10) | 100 |
| Yoga studios | Euro amount of the monthly membership and/or drop-in single-visit price published on the site without contacting the business (30), commitment period, cancellation term or membership cancellation conditions clearly displayed on the site (20), weekly timetable or class schedule clearly visible on the site without registering (20), class booking possible online or in an app without a phone call or e-mail (20), name or business ID (Y-tunnus) of the operating company clearly displayed on the site (footer, privacy policy or contact details) (10) | 100 |
| Crowdfunding platforms | Fees and costs shown to the investor without logging in (25), licence and supervision stated (ECSP licence or Financial Supervisory Authority) (20), risk or loss warning visible (20), minimum investment or minimum stake stated (15), business ID (Y-tunnus) or owner shown on the site (10), independent source of assessment shown (10) | 100 |
| Party supplies online | Delivery fee (euros or free) shown on the site before moving to checkout or on the product page (not only in the basket) (25), right of return for costumes clearly shown (on the return terms or delivery terms page: how many days, is trying on the costume allowed, on what terms) (25), return restrictions on hygiene products described: which products are not returnable (wigs, tights, face paints, underwear etc.), even a general mention '...no hygiene products' (20), delivery time stated in working days or days (e.g. '2–4 working days') on the product page or in the delivery terms (15), the free delivery threshold in euros clearly shown OR explicitly stated that there is no free delivery (10), operating company name or business ID (Y-tunnus) clearly shown on the site (footer, privacy policy or contact details) (5) | 100 |
| Event venues | Evening rental price in euros for an event of under 50 people published on the site (25), maximum number of people in the premises published on the site (20), availability of a kitchen or serving kitchen mentioned on the site (15), catering policy (own catering or outside catering allowed) clearly stated (15), location (city or region) clearly published (10), minimum rental period or minimum booking mentioned (10), business ID (Y-tunnus) or the company's official name displayed on the website (5) | 100 |
| Poster shops online | Poster price and sizes displayed without an account (24), delivery costs, free delivery threshold and delivery time stated (20), right of return or cancellation and its time limit stated (18), paper or material quality stated on the product page (16), extra price for a frame or frame options displayed with prices (12), business ID (Y-tunnus) or owning company clearly stated (10) | 100 |
| Facade renovation contractors | Pricing model or square-metre price range publicly stated (20), methods offered (rendering, coating, concrete repair, additional insulation) described (20), warranty on the work in years or warranty practice stated (15), condition survey or repair design as part of the service stated (10), published reference sites shown (15), RALA qualification, SUJU membership, ISO certification or other quality assurance mentioned (10), operating company and business ID (Y-tunnus) shown (10) | 100 |
| Mechanical rotators | Pricing publicly displayed (free tier or monthly subscription in euros) without registration or contact (25), the character, document or other usage limit of the free tier or subscription clearly stated to the user (20), list or number of supported languages publicly shown on the site (20), GDPR privacy or storage location of translation data clearly stated (e.g. EU servers, not used for training) (15), API integration mentioned and its pricing or documentation link publicly available without contact (10), the operating company of the service stated on the site (privacy notice or footer) (10) | 100 |
| Translation agencies | Price (per-word, per-line, per-page or fixed document price) stated without a quotation request (25), authorised or official translation and language selection stated (15), delivery time or rush delivery stated (15), quality process (proofreading or ISO 17100 certification) stated (15), data protection or confidentiality stated (15), business ID (Y-tunnus) or responsible company clearly displayed (15) | 100 |
| Coffee machines and espresso makers online | Product price shown without logging in (25), technical details (pressure in bars, water tank volume, power in watts) on the product page (15), warranty length in years stated (12), servicing or spare parts availability mentioned (10), delivery costs and free delivery threshold openly stated (12), right of return and exchange clearly stated (12), stock level or delivery time on the product page (6), operating company or business ID (Y-tunnus) clearly stated (8) | 100 |
| Café chains | Product prices shown online (25), allergen and nutritional information by product (20), coffee origin or Fairtrade commitment stated (15), outlets and opening hours easy to find (15), business ID (Y-tunnus) shown (10), independent review source shown (10), loyalty programme or app described on the site (5) | 100 |
| Coffee roastery shops | Price and package size visible on the product page (25), delivery costs and free-delivery threshold stated openly (20), terms of coffee order or subscription and cancellation (15), roast level, origin or process on the product page (15), return or freshness guarantee and right of cancellation stated (15), operating company or business ID (Y-tunnus) shown (10) | 100 |
| Well drilling | Drilling price shown publicly in euros (price per metre or total contract price) (28), what the contract includes stated (drilling, steel pipe, pump, water point) (16), warranty on the drilling or pump stated (14), additional costs stated (start-up/relocation fee, ground pipe, pressure fracturing) (12), industry membership or quality requirement stated (e.g. Poratek, drilling certification) (10), service area stated (10), business ID (Y-tunnus) or operating company shown (10) | 100 |
| Well water testing | Prices of testing packages (euros) are clearly displayed on the website or in a downloadable price list without having to make contact (25), the laboratory is FINAS-accredited for household water and well water testing (or an equivalent national accreditation is mentioned on the page) (20), sampling equipment is sent or can be ordered by post to the customer's home address (no mandatory visit to the laboratory) (15), the test certificate includes a written expert statement or interpretation of the results compared with the limit values of the STM (Ministry of Social Affairs and Health) decree (15), turnaround time of results (days from sampling) is stated on the website (10), testing packages of different scope (e.g. narrow/basic/extensive) are named and their content clearly described on the site (10), laboratory contact details (phone and/or e-mail) are clearly found on the home page (5) | 100 |
| Fishing trips | Price of a guided fishing trip (e/person or e/group) publicly visible on the site without contact (35), inclusion or price of the fisheries management fee or fishing licence stated on the site (15), booking or registration possible online (booking system, form or online shop) (15), trip content (duration, equipment, destination/waterway, what is included in the price) described on the site (15), season or availability information (open season, departure points, calendar or weekdays) visible (10), business ID (Y-tunnus) or registered company name visible on the site (footer, privacy policy or contact details) (5), phone or e-mail address visible on the site without the need for additional navigation (5) | 100 |
| Fishing tackle shops | Product price directly on the product page without logging in (25), delivery costs and any free delivery threshold stated openly (25), right of return and return terms clearly stated (20), stock level or availability visible on the product page (15), operating company or business ID (Y-tunnus) shown (15) | 100 |
| Fleet management and GPS tracking services | Monthly fee per vehicle in euros published on the page (25), GPS device and SIM card/data connection included or clearly available separately (20), real-time GPS tracking presented on the product page or demoable (15), route or driving reports mentioned as a feature (15), mobile app (iOS or Android) available or mentioned (10), electronic driving log or tax-authority-approved mileage log mentioned (10), business ID (Y-tunnus) or Finnish Oy information found on the site (5) | 100 |
| Camera shops online | Product price displayed without logging in (25), delivery costs and free delivery threshold stated (15), right of return and cancellation publicly available (15), product warranty stated (15), stock level or availability visible on the product page (10), camera servicing or product support stated (10), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Hairdressing supplies online | Product price shown without a professional account or logging in (25), delivery costs and free delivery threshold stated before checkout (20), right of return and exchange publicly available (15), whether the customer relationship is professional or consumer clearly stated (10), product origin, manufacturer or brand stated (10), business ID (Y-tunnus) or responsible company clearly stated (10), stock level or availability visible on the product page (5), independent review source shown (5) | 100 |
| Martial arts supplies online | Prices of gloves and protective gear are shown in euros on the product page before placing an order (22), right of return stated (number of days and return terms) (20), delivery costs to Finland and delivery time stated before ordering (18), range covers equipment for several combat sports and different skill levels (15), business ID (Y-tunnus) or owner details shown on the site (12), product details (size, material or weight) shown on product pages (8), competition approvals mentioned (e.g. WKF, IBJJF, IBA) (5) | 100 |
| Fabric stores online | Price per metre and stock level shown without logging in (25), fabric width, material composition and care instructions on the product page (15), delivery costs and free delivery threshold stated (15), right to return cut-to-length fabric stated clearly (15), business ID (Y-tunnus) or responsible company clearly stated (15), fabric sample service and its price stated (10), quantity calculator or fabric quantity guidance available (5) | 100 |
| Cardiology services | Euro price of an ECG examination (resting ECG) published on the site (25), euro price of a heart ultrasound (echocardiography) published on the site (20), whether a no-referral-needed service is explicitly mentioned on the heart site (15), whether waiting time or booking response time (days/weeks) is mentioned in the heart services (15), whether cardiologists are named by name on the heart services site (10), whether the euro price of an exercise test (clinical exercise ECG) is published (10), whether an appointment with a cardiologist can be booked online (5) | 100 |
| Karting tracks | Price of a driving session or heat in euros shown (28), session length in minutes or laps stated (12), track length or conditions described (12), age or height limits stated (10), inclusion of driving gear in the price stated (8), group or event package price in euros shown (10), driving slot can be booked or pre-booked online (10), business ID (Y-tunnus) or operating company displayed (10) | 100 |
| Point-of-sale systems | Monthly price publicly displayed without contacting (25), transaction or card fee and device cost stated (15), integrations with accounting and online shop stated (15), owning company or business ID (Y-tunnus) stated on the site (15), supported payment methods listed (10), cloud or on-premises solution and data location stated (10), contract term and cancellation stated (10) | 100 |
| Roof renovations | Price information or a price calculator shown publicly (25), renovation progress described step by step (20), warranties and their terms stated (20), roofing materials and options described (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Long-distance bus companies | Routes and timetables publicly searchable without logging in (20), ticket prices or pricing principle shown before purchase (18), ticket can be bought online or in an app without phoning (15), cancellation and change terms shown (refund, change fee) (15), travel comfort described (wifi, toilet, sockets, seat selection) (12), accessibility and luggage instructions stated (10), business ID (Y-tunnus) shown (10) | 100 |
| Online beauty shops | Product prices displayed online (25), delivery methods and costs stated before checkout (20), return terms publicly available (20), product ingredient lists (INCI) findable (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Bowling alleys | Lane prices shown publicly (weekday, weekend, hour or game) (30), shoe rental and whether it is included in the lane price stated (15), online booking or appointment booking works without phoning (15), glow bowling price or surcharge stated (10), group or corporate booking price stated (10), lanes, location and opening hours stated (10), business ID (Y-tunnus) shown (10) | 100 |
| Kitchen furniture manufacturers | Kitchen price examples, price list or price calculator publicly displayed (not only a quote request) (24), furniture warranty (in years) stated on the site (16), materials and product information displayed (carcass, worktops, domestic origin, ecology, M1) (12), delivery time or delivery process stated (10), design service described and its being free of charge stated (10), shops or retailers listed with addresses (8), installation service and its terms stated (8), financing option displayed (6), business ID (Y-tunnus) or operating company displayed on the site (4), contact details displayed (phone or e-mail) (2) | 100 |
| Kitchen renovations | Price information or a price calculator shown publicly (25), kitchen project progress described step by step (20), warranties and their terms stated (20), collections and materials described (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Watch repair and servicing | Service prices (mechanical or quartz wristwatch, €) published on the site with the euro amount clearly stated (30), sending by post or a postal collection service described as a service option on the site (20), warranty period for service work (months or years) stated on the site (15), authorised brand service (Omega, Rolex, TAG Heuer, Swatch Group etc.) mentioned on the site (15), availability of spare parts or supplier network mentioned on the site (10), business ID (Y-tunnus) or the company's official registered name clearly on the site (10) | 100 |
| Online shoe shops | Product price visible directly on the product page (25), delivery costs and free-delivery threshold stated openly (20), right of return and return costs clearly stated (20), size chart or size guide on the product page (15), operating company or business ID (Y-tunnus) shown (10), product availability or stock level visible (10) | 100 |
| Summer festivals | Ticket prices in euros shown online (22), summer 2027 tickets can be bought online (14), what the ticket includes described (days, areas, age-limit exceptions) (12), age limits stated (10), ticket exchange and cancellation terms publicly available (18), accessibility information stated (14), business ID (Y-tunnus) or organising company shown (10) | 100 |
| Sustainable fashion online stores | Product prices clearly shown in the online shop (25), material certification (GOTS / OEKO-TEX / GRS / Bluesign) documented on the site (20), country or region of manufacture stated per product or on a production page (20), recycled or organic raw material used and documented (15), length and terms of the right of return clearly shown (10), delivery time or estimate clearly shown (5), business ID (Y-tunnus) or operating company named on the site or in the privacy notice (5) | 100 |
| Language learning apps | Monthly and annual price publicly shown in euros (30), limits of the free version and differences with the paid one stated (15), number of supported languages stated (15), subscription renewal and cancellation stated (15), owning company stated on the website (15), Finnish-language website and prices in euros (10) | 100 |
| Language schools and language studies | Course price or hourly price publicly in euros without contact (30), languages taught clearly listed on the site (12), remote or online teaching mentioned as an option (12), cancellation or contract terms stated before enrolment (10), group size or teaching format (group/private) described (12), certification, accreditation or international recognition shown (8), business ID (Y-tunnus) or operating company shown (10), independent assessment source or customer feedback shown (6) | 100 |
| Property maintenance companies | Pricing, price model of a maintenance contract or price per square metre stated without a quote request (20), tasks included in the maintenance contract (general maintenance, outdoor areas, building services) clearly itemised (20), round-the-clock maintenance on-call service or on-call number clearly stated (15), contract terms, responsibility division table or electronic maintenance book displayed (15), operating area or localities clearly stated (10), ISO certifications or other quality certification stated (10), business ID (Y-tunnus) or responsible company clearly displayed (10) | 100 |
| Property energy audits | Motiva-qualified or -approved energy auditor mentioned on the site yes/partly/no (30), Business Finland support or other public support/funding for audit costs mentioned yes/partly/no (20), report content described (e.g. consumption analysis, savings potential, action proposals) yes/partly/no (15), price or price example (euros or from-price) published on the site yes/partly/no (15), statutory energy audit (Act 1382/2025 or Directive 2023/1791) mentioned and supported yes/partly/no (10), audit delivery time or project schedule (weeks or months) mentioned yes/partly/no (10) | 100 |
| Estate agents | Brokerage fee or price list publicly displayed (30), service content (what the fee covers) described (20), terms of the brokerage agreement public (15), offices and contact details stated (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Climbing centres | Single-visit price in euros shown (28), season or monthly pass and its price shown (18), price of an introductory course or courses in euros shown (14), climbing type (boulder/rope) and wall height or surface described (12), price of equipment rental shown (10), use of exercise benefits (Epassi, Smartum, Edenred) stated (8), business ID (Y-tunnus) or operating company shown (10) | 100 |
| Racing driver training | Whether the price of a single session or course (euros) is publicly shown on the website (25), whether it is clearly stated if vehicle use is included in the price or whether your own vehicle is needed (20), whether training or guidance is clearly mentioned and available (15), whether a live booking calendar or direct booking function is available online (15), whether the duration of the session or course (hours or laps) is clearly stated (15), whether video feedback or video analysis is mentioned in the service (10) | 100 |
| Online bookshops | Product prices displayed online (25), delivery methods and costs stated before checkout (20), return terms publicly available (20), shops or pick-up points and service hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Accounting software | Monthly price or pricing shown publicly (30), free trial period or freemium available (20), integrations (banks, invoicing, payroll) described (20), Finnish-language customer support mentioned (15), business ID (Y-tunnus) or owning company shown (10), help centre, guides or FAQ available (5) | 100 |
| Chiropractic services | Prices of the initial and follow-up visit in euros published on the site without contact or registration (30), chiropractic appointment can be booked online or in an app without a call (25), specialisms or conditions treated (e.g. sport, back pain, children) clearly described on the site (20), name or business ID (Y-tunnus) of the operating company clearly displayed on the site (footer, privacy policy or contact details) (15), cancellation terms or booking terms (e.g. cancellation period, charging principle) stated on the site (10) | 100 |
| Self-service flea markets | The rental price of a sales space (table/shelf/rack) publicly shown without logging in (24), any sales commission and its size clearly stated (or it is stated that there is no commission) (16), the method and schedule for settling sales proceeds stated (how and when the money is paid to the seller) (12), the sales space can be booked online (online booking or booking system), not only by phone or e-mail (10), size and fittings of the sales space described (table dimensions, shelves, rack, alarms, price tags) (8), locations and addresses clearly listed (8), rental and contract terms shown (minimum rental period, termination, extra days) (8), opening hours shown (4), contact details shown (phone or e-mail) (4), business ID (Y-tunnus) or operating company shown on the website (6) | 100 |
| Cat boarding facilities | Daily rate in euros published on the site without contacting or calling (30), care environment described: own room or private space vs shared space, photos or description of the facilities displayed (20), vaccination terms clearly displayed: which vaccinations are required and with what validity period (20), online booking or real-time availability calendar usable without a call or e-mail (20), name or business ID (Y-tunnus) of the operating company clearly displayed on the site (footer, privacy policy or contact details) (10) | 100 |
| Building materials online | Product price (e.g. 100 m2 of laminate flooring) can be found on the site without logging in (25), delivery time in days published clearly at ordering or on the product page (20), euro threshold for free delivery stated clearly on the site (15), pick-up point or store pick-up point available to consumers (15), business account or professional customer status available and process described online (10), online shop's product range broad for building materials (several categories: floors, paints, plumbing and HVAC, electrical) (10), business ID (Y-tunnus) or registration number published on the site (5) | 100 |
| Home security systems | Monthly fee and one-off or installation price of the equipment displayed without contacting (25), contract fixed term or open-ended contract stated (15), cancellation terms and notice period stated (20), what the monitoring includes (24/7 alarm centre and guard visit) stated (15), ownership of the equipment (purchase or rental) stated (10), business ID (Y-tunnus) or responsible company clearly stated (15) | 100 |
| Smart home devices | Euro price of the starter pack or main product shown on the site without registration (25), compatibility standards (Matter / Zigbee / Z-Wave / WiFi) clearly described in product information (20), cloud dependency stated: does the device work locally without the internet or a cloud service? (15), required mobile app mentioned and availability for iOS/Android platforms described (15), Finnish-language site or clear FI target-country support with EUR pricing (10), privacy notice and GDPR compliance clearly available on the site (10), owning company and its home country stated on the site or in the privacy notice (5) | 100 |
| Smart home automation systems | Starter package or system price (or price range) published on the site (25), compatible platforms (HomeKit/Google Home/Alexa/Matter) listed on the site (20), installation service or network of certified installers in Finland mentioned and reachable (20), monthly price of cloud features (or information that they are free of charge) stated (15), Finnish reference projects or customer cases published on the site (10), demo, showroom or configurator available (10) | 100 |
| Home appliances online | Product prices shown: prices of household appliances are visible on product listings without registration or accepting cookies (25), energy class stated: the energy label (A++) is shown on the product page or in the listing (20), delivery costs and time stated: the delivery price and estimated delivery speed are clearly shown (15), installation service available: an installation service is offered for household appliances or it is clearly stated that there is none (15), removal of the old appliance: collection or removal of the old household appliance is offered or clearly stated (10), warranty period stated: the producer's or seller's warranty period is shown on the product page (10), breadth of product range: the website has at least washing machines, refrigerators and dishwashers (5) | 100 |
| Home appliance repair | Repair or maintenance prices shown publicly in euros (28), call-out fee, home visit or fault diagnosis fee stated in euros (16), hourly rate or price of work stated (12), warranty on the work or repair stated (12), home visit or bringing the item to the shop stated (10), service area or localities stated (8), business ID (Y-tunnus) or operating company displayed (8), independent review source displayed (6) | 100 |
| Dog boarding facilities | Treatment prices shown publicly (daily or per-day rate) (30), facilities and dog exercise described (15), staff training or experience stated (15), a place can be booked or availability asked online (10), vaccination and health requirements stated (10), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Dog schools | Course price publicly shown in euros (30), number of sessions and duration of the course shown (14), differences and prices of private and group lessons shown (12), instructor's qualifications or training described (12), cancellation and enrolment terms stated (12), trial session or introduction policy stated (10), business ID (Y-tunnus) or operating company shown (10) | 100 |
| Special dog food online | Price per kilogram visible or calculable without logging in (30), ingredient list on the product page (raw materials or analytical composition) (25), delivery costs or free delivery threshold displayed before checkout (15), loyalty customer or recurring order discount described (10), business ID (Y-tunnus) or responsible company displayed (10), independent review source (Trustpilot, Google reviews) displayed (10) | 100 |
| Dog grooming salons | Breed-specific or size-based grooming price shown publicly in euros (30), services described (trimming, plucking, washing, nail clipping) (12), appointment can be booked online (12), cancellation and withdrawal terms stated (12), groomer's training or experience stated (12), locations and place stated (6), business ID (Y-tunnus) or operating company displayed (8), independent review source displayed (8) | 100 |
| Cooking courses | Course price in euros per person or group price is publicly visible on the site without contact or logging in (30), course duration and content (what is cooked, how many dishes, what is included in the price) described on the site (18), booking or contacting is possible via a form or an online shop cart (15), courses also available to individuals or small groups, not only for corporate events or large groups (15), business ID (Y-tunnus) or registered company name clearly shown on the site (footer, privacy policy or contact details) (12), cancellation or change terms stated on the site (10) | 100 |
| Meeting room rental | Hourly price (€/h) for a small meeting room of about 6 people is clearly published on the website (25), meeting rooms listed with names and capacities (number of people or m²) (20), AV equipment (screen/projector/video conferencing equipment/internet) listed on the space page room by room (15), online booking or availability check works directly from the site without a call or e-mail (15), catering or coffee packages and prices described on the meeting space page (10), business ID (Y-tunnus) published on the website (footer or about us page) (10), addresses or city names of multiple locations listed on the meeting space page (5) | 100 |
| Data center services | Location of the data centres in Finland (town or address) stated (18), availability promise (SLA or uptime %) or fault tolerance level (Tier/TIA-942) stated (20), energy efficiency stated: PUE figure, renewable energy or use of waste heat (15), certifications (ISO/IEC 27001, ISO 14001, Katakri etc.) displayed by name (15), pricing, starting price or pricing model stated without a quote request (10), physical security and access control described (CCTV, access management) (10), business ID (Y-tunnus) or responsible company clearly displayed (12) | 100 |
| Equipment rental | Rental price (per day/week) or a public price list is visible without logging in (25), online booking or booking request can be made directly on the website (15), branch network and pickup/delivery openly stated (20), rental, insurance and excess terms clearly stated (20), vehicle range or product catalogue viewable online (10), operating company or business ID (Y-tunnus) displayed (10) | 100 |
| AI code editors and assistants | Pricing publicly displayed without registration or contacting (25), free tier or free trial and its actual restrictions stated (20), is it clearly stated whether code inputs are used to train AI (20), supported editors and programming languages publicly listed (15), pricing model (month/year, per user/seat) clear (10), operating company of the service stated on the site (10) | 100 |
| Jewellery and watch shops | Product prices in euros publicly displayed without logging in (25), delivery costs and delivery methods openly stated (20), right of return (at least 14 days) and return terms stated (20), product warranty and servicing stated (15), Finnish origin, Avainlippu (Key Flag) symbol or country of manufacture stated (10), business ID (Y-tunnus) and operating company displayed on the site (10) | 100 |
| Earbuds and wireless headphones | Price in euros shown on the brand's own website without registration (25), noise cancellation (ANC/ENC) and its effectiveness described in the product information (18), battery life in hours in different use situations described (15), IP water resistance rating (e.g. IPX4, IP57) shown in the product information (12), warranty length and right of return stated on the site (15), Finnish-language page or clear FI target country support with euro prices (10), owning company and headquarters stated on the site (5) | 100 |
| Cosmetic dentistry clinics | Price per tooth (€) of porcelain veneers or ceramic laminates published in the price list or on the service page (25), price of composite repair or composite layering published in the price list or on the service page (20), digital smile design or treatment plan visualisation mentioned as a service on the site (15), warranty or treatment guarantee for the procedure mentioned on the site (15), treatment time, duration of the procedure or number of visits mentioned on the service page or in the price list (15), free initial assessment, treatment estimate or consultation offered on the site (10) | 100 |
| Cosmetics online stores | Product price publicly shown without logging in (25), delivery costs and free-delivery threshold stated before checkout (18), right of return and cancellation publicly available (15), product brand and origin on the product page (10), stock level or availability visible on the product page (10), owning or responsible company stated (10), authenticity of products or authorised resale assured (7), customer or independent review visible (5) | 100 |
| Home battery and energy storage | Price of a battery system (€ or price calculator) published on the website before a quote request (30), battery capacity (kWh) or available size classes stated on the site (20), whether installation is included or priced separately stated on the site (15), warranty period of the battery (in years) explicitly stated on the site (15), Fingrid's reserve market or connecting batteries to the grid mentioned as a service (10), business ID (Y-tunnus) or legal company name visible on the site (footer, privacy policy or contact details) (10) | 100 |
| Home care services | Price of the service (e.g. hourly rate) publicly displayed before making contact (20), use of the service voucher and the wellbeing services county's purchased services described (14), effect of the household deduction on the price explained (10), range of home care and home help services described (care, housekeeping, nursing) (12), qualifications of carers or the named personal carer model described (12), service area or localities stated (9), free needs assessment or introductory visit offered (8), the service or assessment can be ordered or booked online without calling (8), business ID (Y-tunnus) displayed (7) | 100 |
| Home care technology | Whether the monthly fee or pricing is clearly displayed on the website? (25), whether Kela reimbursement or other support options are mentioned? (20), whether the sensors or devices included in the package are listed? (15), whether a 24/7 alarm centre or monitoring service is mentioned? (15), whether an app or portal for relatives or carers is presented? (10), whether installation or set-up and its price or inclusion is stated? (10), whether a Finnish business ID (Y-tunnus) or registered company name is clearly displayed? (5) | 100 |
| Home gym equipment shops | Product prices in euros shown without logging in (25), delivery costs and free delivery threshold openly stated (20), device warranty (frame/motor) and servicing stated (20), right of return and return period clearly stated (10), assembly or home delivery/carry-in help stated (10), operating company or business ID (Y-tunnus) shown (15) | 100 |
| Robot vacuums | Product prices in euros shown without logging in or a quote request (22), cleaning dock or self-emptying station (Auto-Empty Station etc.) available and price shown (15), warranty period stated on the site (for the device or battery) (14), filter type (HEPA or equivalent) stated in product information (10), recommended floor area (m²) or suction power/class stated for at least one model (10), delivery costs or free delivery threshold stated before checkout (9), return right and terms stated on the site (8), importer, company name or business ID (Y-tunnus) shown on the site (7), phone or e-mail for Finnish-language customer service shown (5) | 100 |
| Website builders | Monthly or annual price publicly displayed without contacting (25), free tier or trial period and its limits stated (15), what the price includes (domain, hosting, SSL, e-mail) itemised (15), portability of the site or content out of the service stated (15), Finnish-language interface and support (10), contract term and cancellation stated (10), owning company stated on the site (10) | 100 |
| Website services for SMEs | Package prices (monthly fee or one-off fee) are published on the site without a quote request (25), package content (number of pages, features, what is included in the price) is clearly described on the site (20), search engine optimisation (SEO) is included in the package or its availability is clearly stated (15), domain and server space (hosting) are included in the price or their extra price is stated (15), change request policy (whether small changes are included in the price or a maintenance package is described) is stated (10), delivery time (in days or weeks) is stated on the site (10), business ID (Y-tunnus) or registered company name can be found on the site (privacy notice or footer) (5) | 100 |
| Home insurance | Price estimate without contact details (30), insurance terms/product description publicly available (20), excess clearly stated (15), compensation limits and restrictions stated (15), business ID (Y-tunnus) displayed (10), independent assessment source displayed (10) | 100 |
| Home water purification | Device or solution package price in euros publicly displayed without a contact request (25), installation service in Finland offered and what the installation includes stated (20), maintenance service offered and service prices or maintenance plan described on the site (20), which water problems (iron, manganese, lime, bacteria etc.) the device solves and with what technology is stated (20), water analysis service or guidance offered for choosing the right device (10), business ID (Y-tunnus) or legal company name displayed on the site (footer, privacy policy or contact details) (5) | 100 |
| Training services for businesses | The price in euros of an open training day or programme published on the website without a request for quote (25), remote or online training offered: remote participation options clearly described on the course pages or in the navigation (20), a tailored organisation-specific training programme offered: customer-specific solutions mentioned on the website (15), references or customer stories published: named client companies or case examples visible (15), accreditation or a well-known certificate mentioned: e.g. an international certification programme or an official qualification (10), business ID (Y-tunnus) or company details shown: can be found in the terms of delivery, privacy practices or contact details (10), trainers or coaches introduced by name or profile on the website (5) | 100 |
| Critical illness insurance | Price or price estimate can be found out online (calculator, price examples or quote request form on the product page) (25), number or list of covered critical illnesses published on the product page or in the linked insurance terms (20), insurance can be applied for or activated entirely online without a visit to a branch or a phone call (15), choice of benefit amount (e.g. minimum/maximum or steps in euros) stated on the product page (15), insurance terms (PDF or web page) linked or downloadable directly from the product page (15), contact method (phone or chat) found on the product page or in its immediate vicinity (10) | 100 |
| Cryotherapy centres | Price of whole-body cryotherapy (cold chamber/cabin) publicly shown (25), price of local cold treatment (X-Cryo or equivalent) publicly shown (20), price of a multi-visit card or treatment package publicly shown (20), treatment time in minutes or length of the treatment protocol shown (15), treatment temperature in degrees or the device's technical data shown (10), suitability for sports use or recovery separately mentioned (10) | 100 |
| Crypto exchanges | Trading fees (fee percentage or price list) publicly displayed (30), MiCA/CASP licence and supervising authority stated (20), owning company or business ID (Y-tunnus) shown (15), service and customer support in Finnish (15), safeguarding of assets described (cold storage, insurance, segregation) (10), deposit and withdrawal fees openly stated (10) | 100 |
| Dry cleaning services | Garment-specific cleaning price list (e.g. price of a suit, price of a coat in euros) published on the site without making contact or logging in (35), pickup and return service offered to consumers and its process or price stated on the site (20), cleaning methods (chemical, emulsion or water washing) or treatment methods described on the site (15), service area (cities or regions) clearly stated on the site (15), name of the operating company or business ID (Y-tunnus) clearly shown on the site (footer, privacy policy or contact details) (10), cleaning time or waiting time for items left at a service point stated on the site (5) | 100 |
| Online florists | Bouquets' prices and delivery fee shown online (25), delivery days, areas and costs stated before checkout (20), compensation and complaint policy publicly available (20), intermediary network or own shops stated (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Goldsmith services | Ring size alteration (enlarging or reducing) price in euros published on the site (25), chain repair or soldering price in euros published on the site (20), turnaround time for work or estimate service (schedule estimate) mentioned on the site (15), rhodium plating or gold/silver plating price in euros published on the site (15), jewellery redesign or custom work clearly offered and described (10), buying gold or silver from customers mentioned on the site (10), business ID (Y-tunnus) or the company's official registered name clearly shown on the site (5) | 100 |
| Consumer credit | Annual percentage rate (APR) displayed without an application (30), statutory example calculation displayed (20), all fees itemised (account management, withdrawal, late payment) (15), actual lender and supervisor stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Refurbished electronics shops | Price and condition grade (A/B/C or equivalent) shown without logging in (25), warranty length in months stated (20), battery condition or capacity stated (15), right of return or cancellation and period stated (15), delivery costs and free delivery threshold stated (15), business ID (Y-tunnus) or owning company clearly stated (10) | 100 |
| Gyms | Membership price publicly displayed (30), contract terms (commitment period, cancellation) public (20), joining and other one-off fees stated (15), gyms and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Condition inspection companies | The price of a condition inspection (fixed price, price list or calculator) publicly shown before contact (24), content and scope of the report described (what the inspection covers, number of pages or coverage) (14), inspectors' qualifications or certification stated (AKK, FISE, PKA, RTA, training) (13), the performance guideline followed mentioned (RT 103996 or KH 90-00394) (11), service area or service localities stated (9), report delivery time stated (how many working days after the inspection) (8), liability insurance or hidden defect insurance of the business mentioned (6), booking or request for quote online (booking calendar or form) (6), references, reviews or number of inspections carried out stated (5), certified quality system (ISO 9001) or industry membership stated (4) | 100 |
| Lorry driving licence training | Total price of the C course (theory + driving) in euros published on the site (25), price of the CE course or CE upgrade in euros published on the site (20), price of the 140 h basic-level professional qualification training for goods transport in euros published (15), course duration in weeks or number of theory and driving hours published for the C course (15), distance learning or online theory available for Class C theory instruction (10), price or calendar of the 35 h professional qualification refresher training days published (10), business ID (Y-tunnus) visible on the site (5) | 100 |
| Hearing aid retailers | Price of hearing test or its being free shown (25), price range of hearing aids shown (20), Kela or wellbeing services county reimbursement and excess stated (15), warranty and maintenance service stated (15), trial period of the devices stated (10), network of locations listed on the site (10), business ID (Y-tunnus) shown on the site (5) | 100 |
| Image editing software | Price publicly displayed without contacting (subscription or one-off purchase stated) (22), RAW support and supported camera formats stated (18), free version or trial and its actual limits stated (15), owning company stated on the site (15), supported operating systems (Windows, Mac, Linux, mobile) stated (10), AI tools clearly stated (10), contract term and cancellation stated (10) | 100 |
| Photography studio rental | Hourly price (€/h) published on the site without contact or a quote request (30), studio floor area in square metres (m²) stated on the site (20), background options (infinity wall, backdrop colours or background cloths) described on the site (20), lighting equipment (flashes, LED lights etc.) described and its availability or price mentioned (15), changing room or make-up area mentioned on the site (10), online booking system or calendar usable without separately asking (5) | 100 |
| Cybersecurity audits for businesses | Starting price or example price in euros of the audit published on the site (25), ISO 27001 certification or audit clearly offered on the service page (20), NIS2 readiness assessment or compliance audit mentioned on the service page (20), penetration testing or vulnerability analysis mentioned in the service range (15), FINAS, CREST, UKAS or other international accreditation published on the site (10), audit duration or delivery time estimated on the site (5), business ID (Y-tunnus) published on the website (footer or about us page) (5) | 100 |
| Cybersecurity training | Monthly price per user or price level publicly visible: a price list or price point can be found on the website without a request for quote (25), phishing simulations or attack simulations are included in the service: clearly stated on the product page (20), Finnish-language training content or user interface available: Finnish is listed among the supported languages or the website offers Finnish-language content (20), LMS integration, API or SSO login stated on the website: technical integrability documented (15), reporting, analytics and metrics described on the website: dashboards or reporting features mentioned (10), the company providing the service or its parent company clearly named: business ID (Y-tunnus) or the parent company's name can be found on the website (10) | 100 |
| Cyber insurance for businesses | Is an indicative annual premium or price range of cyber insurance for an SME (turnover under 5 M e) published on the site (25), is data breach liability (third-party claims, GDPR fines) mentioned in the coverage (20), is ransomware or cyber extortion mentioned in the insurance coverage (15), is business interruption compensation for cyber damage (loss of earnings) mentioned (15), is forensic investigation or IT security expert assistance mentioned as a benefit of the insurance (10), is the response time or round-the-clock security on-call service (24/7) stated (10), is the company's business ID (Y-tunnus) visible on the site (5) | 100 |
| Bathroom renovations | VTT-certified waterproofing or wet-room qualification mentioned (25), example price or price per square metre shown without making contact (20), renovation stages and schedule described (20), warranty and liability insurance stated (15), business ID (Y-tunnus) shown (10), independent review or references shown (10) | 100 |
| Spas | Day ticket price publicly displayed (30), ticket or spa day can be bought or booked online (20), spa, sauna and water park services described (15), location and opening hours stated (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Nail studios | Price of a gel or structured nail service in euros displayed on the site without contacting the business or registering (35), booking possible online (booking system or booking link) without calling (25), portfolio or photos of work publicly displayed on the site or linked (20), business ID (Y-tunnus) or registered company name displayed on the site (footer, privacy policy or contact details) (10), independent review source (Google, Treatwell, Facebook etc.) displayed or linked from the site (10) | 100 |
| Survey tools | Pricing publicly displayed without contacting (25), actual limits of the free tier (number of questions or answers) stated (15), pricing model (per answer, per user or per feature) clear (15), EU or GDPR data location and data protection stated (15), contract term and cancellation stated (10), Finnish-language interface or support (10), owning company stated on the site (10) | 100 |
| Online gift shops | Starting prices or price range of products clearly published in the online shop (25), product personalisation or customisation is offered and clearly presented (20), gift card is available and its value or terms of use are presented on the site (15), home delivery or pick-up point network information clearly published on the site (15), free delivery threshold (€) clearly published on the site (10), estimated delivery time (working days) clearly published on the site (10), business ID (Y-tunnus) or the company's official registered name clearly displayed on the site (5) | 100 |
| Jetty builders | The price in euros of dock products (e.g. a pontoon dock or a pile dock) published on the website without contacting or registering (35), the dock range (tubular pontoon dock, pile dock, concrete pontoon dock etc.) presented with product names or descriptions on the website (20), the service area (towns, regions or nationwide) clearly stated on the website (15), the warranty period or warranty terms of the dock or installation stated on the website (10), the name or business ID (Y-tunnus) of the operating company clearly shown on the website (footer, privacy policy or contact details) (10), the need for or application for a building permit is discussed on the website or in the FAQ (5), an installation service (dock installed on the shore) mentioned and its availability stated on the website (5) | 100 |
| Ship transport | 'From' price shown online without logging in or providing details (25), a cabin or trip can be booked online without a phone call (20), cancellation and change terms publicly readable before making a booking (20), cabin options and their euro prices described on the site (15), amount of the car and pet surcharge stated on the site (10), business ID (Y-tunnus) or operating company shown in the footer or terms (10) | 100 |
| Online legal document services | Prices of documents in euros shown online (26), what the fixed price includes described (18), availability and price of legal support stated (14), delivery method and delivery time stated (12), editing or storage service stated (10), order and terms of use publicly available (10), business ID (Y-tunnus) or operating company shown (10) | 100 |
| Law firms | Prices (hourly rate or fixed price) shown publicly (30), service content (what the price includes) described (20), lawyers' qualifications (advocate/varatuomari/lawyer) stated (15), engagement terms publicly available (15), business ID (Y-tunnus) shown (10), independent assessment source shown (10) | 100 |
| Thermal imaging services | Price example or fixed from-price for a thermal imaging report publicly shown on the site (not only a quote request) (28), thermographer's qualification or certification stated (FISE, VTT, SFS-EN ISO 6781-3, Rateko, personal certificate) (22), report content or scope described (what the thermal imaging covers, how results are reported) (15), service area or localities of operation stated (nationwide or limited area) (12), report delivery time after the inspection stated (how many days) (10), contact or quote request possible online (form, e-mail or phone visible) (8), business ID (Y-tunnus) or legal company name shown on the site (5) | 100 |
| Heat pump installers | Price information or price calculator shown publicly (25), installation progress described step by step (20), warranties and their terms stated (20), equipment options and brands described (15), business ID (Y-tunnus) shown (10), independent assessment source shown (10) | 100 |
| Heat pump maintenance services | Annual service price in euros published on the site without a quote request (25), service suits heat pumps of all brands (brand-independent) (20), service agreement or annual service contract available to consumers (15), emergency service or fault on-call described in the service range (15), lead time or online booking calendar available (10), service content described in detail on the site (10), household tax deduction guidance or percentage mentioned on the site (5) | 100 |
| Yarn stores online | Price of the yarn (skein or per 100 g) shown without logging in (25), composition, metres and recommended needle size or knitting gauge on the product page (20), delivery costs and free delivery threshold stated (15), right of return and exchange clearly stated (15), business ID (Y-tunnus) or responsible company clearly stated (15), meaning of dye lot or batch information stated on the product page (5), yarn quantity calculator or guidance on yarn consumption available (5) | 100 |
| Lapland safari companies | Safari prices shown in euros online (24), duration and what the price includes described (16), departures for the 2026-27 winter season bookable online (14), cancellation terms readable before booking (14), age and participation limits stated (12), animal welfare practices described (10), business ID (Y-tunnus) or operating company displayed (10) | 100 |
| Child insurance | Monthly price or price calculator based on the child's age is visible without making contact (25), covered accidents and medical costs (both) itemised on the product page (20), sum insured or maximum compensation in euros stated clearly (15), excess level in euros or the option to choose it stated on the site (15), level of compensation for permanent disability or invalidity stated clearly (10), family package or discount for more than one child mentioned and described on the site (10), insurer's name or business ID (Y-tunnus) displayed on the site or in the privacy notice (5) | 100 |
| Laser hair removal services | Laser hair removal price per area (e.g. underarms, bikini, face) published in euros on the site without having to make contact (30), device technology (diode, Alexandrite or Nd:YAG laser) named on the site, not merely a generic one 'laser' (20), price of a treatment series or package (e.g. 3x or 5x area, or a combination package) published on the site (20), treatment appointment can be booked online or in an app without a call or e-mail (15), name of the operating company or business ID (Y-tunnus) clearly displayed on the site (footer, privacy policy or contact details) (10), list of locations or locality search available on the site in several cities (5) | 100 |
| Laser eye surgery | The price of laser eye surgery per eye (SMILE, FemtoLASIK or PRK/ASA) published in euros on the site without contact or a preliminary examination (30), laser surgery methods clearly named on the site (SMILE, FemtoLASIK/Femto-LASIK, PRK, ASA or equivalent), not just a general 'laser cutting' (20), follow-up checks or warranty period after surgery stated on the site as included in the price or clearly itemised (15), price (or free of charge) of the preliminary examination or eye mapping stated on the site (15), booking for the preliminary examination or surgery possible online or in an app without a phone call (10), operating company's name or business ID (Y-tunnus) clearly shown on the site (footer, privacy or contact details) (10) | 100 |
| Ski resorts | Day (slope) ticket price publicly displayed (30), number of slopes and lifts stated (20), season and opening times stated (15), slope ticket can be bought in the web shop (15), business ID (Y-tunnus) displayed (10), sports benefits (ePassi, Smartum, Edenred) accepted (10) | 100 |
| Invoice financing and factoring | Commission or fee (% of invoice or fee types) shown without a quote request (25), advance rate, i.e. the share of the invoice amount paid immediately, stated (15), recourse condition and who bears the credit risk stated (15), service model stated (entire ledger or selective, whether ledger management and collection are included) (15), contract terms shown (commitment period, minimum volume or limit, termination) (10), application process and speed of financing stated (10), business ID (Y-tunnus) or operating company shown (10) | 100 |
| Invoicing services | Service fee percentage clearly displayed without registration (30), mandatory additional fees stated so that the total cost becomes clear (20), payroll speed or schedule stated (15), inclusion or price of liability and accident insurance stated (15), VAT treatment of the service fee (incl. VAT or + VAT) stated (10), operating company or business ID (Y-tunnus) displayed (10) | 100 |
| Children's summer camps | Camp fee in euros displayed online (weekly or one-off price) (25), age group (years) clearly stated (18), whether meals are included in the camp fee stated (lunch, snack yes/no) (15), camp enrolment / booking possible online (14), camp address or city clearly stated (12), cancellation terms or policy stated on the site (10), business ID (Y-tunnus) or operating company displayed on the site (6) | 100 |
| Children's birthday party programmes | Birthday package price (€/child or €/group) is published on the site (25), programme activity content is clearly described (e.g. list of sports, park zones or programme structure) (20), separate party/birthday room is included in the package or clearly offered (15), catering package or treats selection is described and priced on the site (15), age recommendation or restriction (e.g. '4–12 yrs' or 'min. 7 yrs') is clearly mentioned (10), booking birthdays is possible online (booking form, calendar or online shop) (10), downloadable or printable birthday invitation cards are available on the site (5) | 100 |
| Baby and child supply shops | Product price shown directly on the product page (25), delivery costs and free delivery threshold openly stated (20), right of return and return costs clearly stated (15), operating company or business ID (Y-tunnus) shown (15), product details and safety standard (e.g. i-Size) on the product page (15), product availability or stock level visible (10) | 100 |
| Children's clothing shops | Product prices displayed online (25), delivery methods and costs stated before checkout (20), return terms publicly available (20), shops or pick-up points and service hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Prams online | Euro prices of prams or pushchairs shown publicly on the site without contacting the seller (30), pram brands sold listed or clearly marked on the site (20), product warranty terms or warranty period stated on the site (20), delivery fee for large products (prams, pushchairs) and return terms clearly shown (20), business ID (Y-tunnus) or registered company name visible on the site (footer, privacy or contact details) (10) | 100 |
| Flooring online | Floor price per square metre shown without logging in (25), delivery costs for a large product and free delivery threshold stated (20), right of return and the condition for an opened package publicly available (20), sample service or sample pieces and quantity calculator available (10), material, wear class and warranty stated on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (5) | 100 |
| Board game shops | Game price directly on the product page without logging in (25), delivery costs and free delivery threshold stated openly (25), right of return and return terms stated clearly (20), stock level or availability visible on the product page (15), operating company or business ID (Y-tunnus) displayed (15) | 100 |
| Magazine subscriptions | Monthly price in euros shown on the order page without logging in or giving contact details (30), cancelling or ending the subscription described clearly and publicly (25), subscription contents (magazine or number of magazines and format digital/print) stated before ordering (20), free trial or free introductory period mentioned on the order page (15), business ID (Y-tunnus) or legal company name shown on the site (footer, privacy or contact details) (10) | 100 |
| Stamp shops and engraving | Price of the stamp or engraved product in euros publicly shown on the website (35), online shop or online ordering system where price and ordering work without contacting the seller (25), business ID (Y-tunnus) or legal company name shown on the site (footer, privacy or contact details) (15), delivery time or delivery terms stated on the website (15), both stamps (customisable text or image stamp) and engraved products in the range (10) | 100 |
| Campsites | Accommodation and pitch prices shown publicly (caravan, tent, cabin) (25), cabin levels and equipment described (15), opening season and seasonal or peak-season prices stated (15), site facilities and services stated (toilet, shower, sauna, beach) (15), online booking works without phoning (10), booking and cancellation terms shown (10), business ID (Y-tunnus) shown (10) | 100 |
| Baking and cake decorating supplies online | Product price displayed without logging in (25), material (silicone, metal), dimensions or volume and food-grade suitability on the product page (20), delivery costs and free delivery threshold stated (15), right of return and complaint stated, restriction on opened food or hygiene products mentioned (15), business ID (Y-tunnus) or responsible company clearly stated (15), ingredient or allergen declaration for food products (colours, sugar paste) on the product page (5), breadth of baking and cake decoration range clearly displayed (5) | 100 |
| Toy shops | Product price directly on the product page without logging in (25), delivery costs and free-delivery threshold openly stated (25), right of return and return terms clearly stated (20), age recommendation or CE safety marking visible on the product page (15), operating company or business ID (Y-tunnus) shown (15) | 100 |
| Online pet supply shops | Product prices displayed online (25), delivery methods and costs stated before checkout (20), return terms publicly available (20), shops or pick-up points and service hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Pet crematoriums | Individual cremation price in euros by weight class shown (28), pick-up or transport price in euros shown (12), cremation process and verification of individuality described (12), urn price or inclusion in the cremation price stated (10), delivery or handling time for the ashes stated (10), difference between communal and individual cremation and their prices stated (10), service area and pick-up points stated (8), business ID (Y-tunnus) or operating company shown (10) | 100 |
| Pet insurance | Price estimate without contact details (30), insurance terms/product summary publicly available (20), annual compensation limit stated (15), breed and age restrictions stated (15), business ID (Y-tunnus) shown (10), independent assessment source shown (10) | 100 |
| Airport parking | Daily or weekly price in euros visible on the site before making a booking (35), online booking or advance booking possible directly from the site (20), shuttle bus or valet service to the terminal available 24/7 without a separate order (15), EV charging mentioned and available (own or as an extra service) (10), covered or indoor hall parking available as at least one option (10), operating company's business ID (Y-tunnus) displayed on the site or in the privacy notice (5), loyalty programme, VIP membership or repeat customer discount offered (5) | 100 |
| Flight schools | The total price or price estimate in euros for PPL-A licence training is shown on the site before contact or registration (30), training programme described in detail: number of flight hours and theory training and the structure of the training stated on the site (25), registration or contact is possible online (form, booking system or e-mail directly from the page) (15), aircraft fleet (aircraft type or model) stated on the site (15), business ID (Y-tunnus) or registered company name shown on the site (footer, privacy policy or contact details) (10), independent review source (Google, Facebook etc.) shown or linked from the site (5) | 100 |
| Flight comparison services | The final total price (including handling fees) shown in search results (30), filters (schedule, stopovers, baggage) available (15), earnings model (commissions/affiliate) disclosed openly (15), comparison coverage (airlines/travel agencies) disclosed (15), business ID (Y-tunnus) or official company identifier shown (10), independent review source shown (15) | 100 |
| Flight delay compensation services | Commission % of the compensation won clearly displayed on the site without login or contact (30), no-upfront-fee operating model (no costs unless you win) clearly stated (20), policy on litigation or additional recovery costs stated: whether they are included in the base fee or come on top (20), Finnish-language website or customer service (15), contract terms or terms of use publicly available without login (10), operating company displayed on the site (footer, privacy notice or terms of use) (5) | 100 |
| Airlines | Prices of extras (baggage, seat) shown during booking (30), total price including taxes and charges displayed before payment (20), cancellation and change terms publicly available (20), loyalty programme, benefits and tiers described (15), owning company or country of registration stated (10), independent assessment source displayed (5) | 100 |
| Record stores online | Record price displayed without logging in (25), whether the record is new or used and, for used ones, the condition grade on the product page (15), the used-record grading scale explained (15), delivery costs and free delivery threshold stated (20), right of return and cancellation clearly stated (15), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Meat shops online | Delivery fee (in euros) and delivery area (geographical limit or 'all of Finland') shown on the site without starting an order (25), delivery time or days stated (e.g. 'delivery in 2-3 working days' or 'Tuesday's shift') (20), country of origin of the meat and rearing method (organic, pasture, breed, farm) described on the product page or a separate page (20), cold chain maintenance described: packaging method (vacuum, cold packs, freezing) and transport conditions mentioned (15), food return or complaint procedure stated (on what grounds a refund or exchange is given, how to complain) (15), name of operating company or business ID (Y-tunnus) clearly shown on the site (footer, privacy or contact details) (5) | 100 |
| Corporate gifts and promotional products | Product prices visible without logging in or a quote request (20), printing or logo cost or its pricing basis stated (16), minimum order quantity or smallest printable batch stated (14), delivery time or delivery schedule for printed products stated (12), delivery costs or free delivery threshold stated (10), breadth of range or number of products displayed (8), product can be ordered or a quote requested directly online (8), return or complaint terms displayed (6), business ID (Y-tunnus) displayed (6) | 100 |
| Mobility aids online stores | Product price shown without logging in (25), delivery costs for a large product and free delivery threshold stated (15), right of return and the condition for hygiene products publicly available (15), sizing or usage guide on the product page (e.g. height, seat width, load capacity) (15), warranty and servicing/spare parts stated (10), Kela reimbursability or borrowing of the assistive device instead of purchase stated (10), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Supplement shops online | Comparison price (euros/kg or euros/portion) on the product page (25), nutrition content and ingredients visible on the product page (20), delivery costs and free delivery threshold openly stated (20), operating company or business ID (Y-tunnus) displayed (15), right of return and terms clearly stated (10), product availability or stock level visible (10) | 100 |
| Sliding doors and wardrobes | Door or made-to-measure price in euros or a price calculator shown publicly (25), sizing guide or measuring service described (15), installation or assembly service and its scope described (15), warranty and its terms stated (15), materials, frame and door options described (10), delivery time, area or costs stated (10), business ID (Y-tunnus) shown (10) | 100 |
| Holiday cottage rentals | Daily or weekly price visible in search results without registration (30), cancellation or booking terms stated clearly (20), the cabin can be booked and paid for entirely online (20), number of cabins or holiday homes in Finland stated (15), business ID (Y-tunnus) or owning company shown on the site (10), Finnish-language customer service available (5) | 100 |
| Locksmiths and key services | Door opening price (weekdays, night-time, weekends) visible on the page (25), 24/7 locksmith on-call service available (20), price of lock re-keying or replacement €/lock visible (15), estimated arrival time or speed promise mentioned on the page (15), key duplication or key making in the service range (10), household deduction possibility mentioned (10), business ID (Y-tunnus) or VAT number visible on the page (5) | 100 |
| Organic food online shops | The EU organic logo (leaf logo) or the Luomu mark visible on product pages, in the category description or in the certificate section, not a mere claim 'organic' without an identifiable certification mark (30), product prices visible without logging in or registering (20), delivery costs (e) and the euro threshold for free delivery clearly shown before the checkout stage or in the site header (20), extent of the organic range evident from the site: a separate organic category or clear labelling of organic products from which the extent of the range can be seen (15), return right or complaints policy clearly stated on the site (10), company operating the site (name, business ID (Y-tunnus) or foreign company registration number) clearly shown on the site (footer, privacy policy or About us page) (5) | 100 |
| Natural cosmetics online shops | A COSMOS, BDIH or other international natural cosmetics certificate is visible and verified on the site (25), delivery fee in euros clearly displayed before checkout (20), wide range of natural cosmetics products (different product categories or brands) (15), right of return and its terms clearly described on the site (15), domestic (Finnish) brands or products featured in the range (15), delivery time in days or delivery promise clearly presented on the site (10) | 100 |
| Health food shops | Price and package size visible on the product page (25), ingredient list or nutritional content on the product page (20), delivery costs and free-delivery threshold stated openly (20), right of return and terms clearly stated (15), operating company or business ID (Y-tunnus) shown (10), domestic origin, provenance or certificate stated (10) | 100 |
| Credit cards | Interest rate and effective annual rate displayed (30), annual fee displayed (20), other costs (withdrawal, currency exchange) displayed (15), actual grantor of the credit stated (15), business ID (Y-tunnus) displayed (10), independent assessment source displayed (10) | 100 |
| HVAC contractors | Hourly rate or price list shown publicly (25), minimum charge and travel or call-out fee stated (15), share of the household tax deduction explained (15), on-call service, response time and on-call price stated (15), warranty on the work or installation stated (10), free survey, estimate visit or price estimate (10), business ID (Y-tunnus) and service area shown (10) | 100 |
| Ground source heat pump systems | Total price (pump + well drilling) published for a 140 m² detached house (25), SCOP/COP coefficient published for ground source heat pump products (20), number of warranty years stated clearly (20), remote monitoring or smart control available (15), maintenance contract offered (15), installation time stated in days (5) | 100 |
| Painting contractors | Pricing or a price calculator shown publicly (25), free assessment or quote stated (15), work warranty and its terms stated (15), share of the household deduction stated (15), paints and materials used stated (10), references or projects shown (10), business ID (Y-tunnus) and service area shown (10) | 100 |
| Exterior painters | Price of facade or exterior painting (price per square metre or price example) published on the site (30), warranty period of the painting work in years stated on the site (20), paint product or paint type (e.g. paint grade, coating) mentioned on the site (15), paint manufacturer or brand (e.g. Tikkurila, Teknos, Remmers) named on the site (15), possibility of using the household tax deduction mentioned on the site (10), photographic reference projects or customer reviews published on the site (10) | 100 |
| Paints and surface treatment products online | For interior or exterior paints, public euro price list on the page without registration (30), colour tinting or colour mixing orderable or selectable online (25), home delivery or postal shipment available directly from the online shop (20), technical instructions or product data sheets available on the page (15), business ID (Y-tunnus) or company details visible on the site (10) | 100 |
| Farm insurance | Annual premium or price example for an ordinary grain farm is available online without mandatory contact (35), insurance of production buildings (barns, machinery sheds, grain dryers) is described on the product page or in the terms (20), compensation for the death or emergency slaughter of production animals is mentioned on the product page or in the terms (20), crop insurance or crop loss compensation (weather events, frost, hail) is included or offered as additional cover (15), predator damage compensation (wolf, lynx, bear or other protected predator for livestock) is mentioned on the product page or in the terms (10) | 100 |
| Advertising agencies | Hourly rate e/h or starting project price e published on the site (25), case studies or portfolio work with named clients published (25), client company names or reference list published (20), team page with people's names and roles (15), all services offered described on their own pages (10), response time to contact or service promise mentioned (5) | 100 |
| Card payment terminals | Transaction fee (% price) clearly shown without a sales contact (30), payment terminal device price shown without a sales contact (20), commitment, monthly fees and extra costs stated (15), settlement speed (when the money is in your account) stated (15), Finnish-language support and contact details (10), operating company or business ID (Y-tunnus) shown (10) | 100 |
| Marketing automation platforms | Monthly price of the starter plan (in euros or dollars) published on the pricing page without an interactive calculator (25), contact limit or send volume limit of the starter plan clearly shown on the pricing page (20), multichannel: at least e-mail, SMS and push notifications all available in paid plans (15), built-in CRM or native CRM integration clearly described on product pages (15), A/B testing available as a feature in paid plans (10), GDPR compliance and/or EU data location clearly stated on privacy or product pages (10), visual automation workflow builder offered without coding (5) | 100 |
| Travel and hotel comparison | Total price (including taxes and fees) shown in the search result (30), comparison coverage (how many sites/hotels the search extends to) stated (15), earnings model (commissions/affiliate) stated openly (15), evaluation or comparison method explained (not just a marketing claim) (15), business ID (Y-tunnus) or official company identifier displayed (10), independent review source displayed (15) | 100 |
| Motorhome rental | Daily or weekly price (e) or a clear price range publicly displayed before booking (28), mileage limit or excess mileage charge stated (e.g. X km/day included, extra kilometre Y cents) (20), number of berths or sleeping capacity stated in the vehicle presentation (15), age limit or driving licence category requirement stated before booking (12), the vehicle can be booked online or via a booking calendar without phoning or e-mailing (10), insurance cover or the size of the excess stated on the site (8), business ID (Y-tunnus) or legal company name shown on the site (footer, contact details or rental terms) (7) | 100 |
| Motorhome insurance | The price of motorhome insurance can be obtained from an online calculator directly on the product page without a request for quote (25), the product page states what the insurance price is based on (kilometres driven, vehicle details, bonus, road use) (15), the comprehensive cover levels or coverages are itemised on the page so that you can see what is included in which (20), the page states whether the motorhome's equipment, fixed interior and movable property are covered (10), deregistration from road use or a seasonal break and its effect on the premium are explained on the product page (10), the cover's territorial scope abroad and towing or roadside assistance are stated on the product page (10), the insurance terms or product fact sheet can be downloaded from the product page (5), the company's Business ID is shown on the product page or in the site footer (5) | 100 |
| Suitcases and bags online | Bag price and stock level shown without logging in (25), external dimensions (cm), volume (l) and weight on the product page (20), delivery costs and free-delivery threshold stated (15), suitability of cabin-bag dimensions or airline limits stated (10), material and warranty (e.g. frame warranty in years) stated (10), return and exchange rights clearly stated (10), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Travel agencies | Trip prices publicly displayed (25), the trip can be booked online without making contact (20), package and cancellation terms publicly available (20), tour operator's guarantee or registration stated (15), business ID (Y-tunnus) displayed (10), independent rating source displayed (10) | 100 |
| Travel insurance | Price displayed without contact details (30), insurance terms/product description publicly available (20), coverage limits (illness, baggage) stated (15), restrictions (sports, age, risk countries) stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Carpet washing and carpet laundries | Cleaning prices publicly shown in euros per square metre (30), pick-up and return service and its price stated (16), cleaning method by material stated (flat washing, hand washing) (12), delivery or drying time stated (10), stain removal, odour removal or protection add-ons and their prices stated (10), service area or service points stated (8), business ID (Y-tunnus) or operating company shown (8), independent review source shown (6) | 100 |
| Rugs online | Rug price and size shown without logging in (25), delivery costs and free delivery threshold for a large rug stated (20), right of return and return logistics publicly available (20), pricing of made-to-measure or custom rugs stated clearly (10), rug material and care instructions stated on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (5) | 100 |
| Meditation apps | Monthly and annual price publicly shown in euros without logging in (30), limits of the free version and differences of the paid version stated (20), automatic renewal and cancellation of the subscription stated (15), Finnish-language content or application interface available (15), owning company stated on the site (20) | 100 |
| Canoeing services | The daily rental price of a kayak or canoe (eur/day) is publicly visible on the website without contacting the provider (30), equipment included in the rental price (paddle, life jacket, spray skirt etc.) is listed on the website (20), the paddling route, waterway or service area (e.g. Saimaa, Ivalojoki, Helsinki archipelago) is described on the website (15), a guided paddling trip or kayak course is available through the same provider (15), booking or registration can be done online (form, booking system or web shop) (10), business ID (Y-tunnus) or registered company name visible on the website (footer, privacy policy or contact details) (5), safety instructions, requirements (swimming ability, age limit) or equipment advice shown on the website (5) | 100 |
| Exhibition stand and roll-up online shops | Price of a basic roll-up 85×200 cm in euros clearly on the page (30), whether printing is included in the price or stated separately, clearly (20), delivery time in working days published on the product page or at the ordering stage (20), X-stand or other alternative trade fair stand and its price on the page (15), print proof or proofing service available before production described (10), business ID (Y-tunnus) or registered legal entity published (5) | 100 |
| Forestry service companies | Price list or price examples for forest management work (e.g. seedling stand management euros/ha) publicly shown before contact (20), forest management service range clearly described (seedling stand management, regeneration, timber sales, forest plan) (14), content of the forest plan or property valuation described (11), Metka subsidies and forest taxation explained in connection with the work (10), forest owner's electronic forest services or forest resource data in the online service (10), operating area or service localities stated (9), contact details of a named forest expert or for contact shown (8), a quote request can be submitted online via a form (7), independence from timber purchasing or whose interest the service serves stated (4), business ID (Y-tunnus) shown (7) | 100 |
| Hunting equipment online | Product prices shown without logging in (25), delivery costs and free delivery threshold stated before checkout (20), return and warranty terms publicly available (20), licence and delivery terms for licensed products (firearms, cartridges) stated clearly (10), stock level or availability shown on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (5) | 100 |
| Forest insurance | Contents of the coverage classes itemised (which damage types, storm/snow/fire/insects/animals, fall under narrow cover and which under broad cover) (30), maximum compensation for storm damage (€/solid m³) and deductible options stated without a phone call (25), price calculator or online quote without a mandatory phone call or login (20), insurance terms or product description publicly downloadable (PDF or link) (15), business ID (Y-tunnus) or the insurer's official name clearly displayed on the product page (10) | 100 |
| Holiday home insurance | Whether the sauna, jetty, storehouse, hot tub and outbuildings are stated as covered by the basic cover or insurable separately (30), price calculator or quote online without a phone call (20), insurance terms or product description publicly available (15), deductible level or selectable deductibles stated (15), coverage of movable property (home and cottage belongings) or separate insurance stated (10), business ID (Y-tunnus) or insurance company clearly shown (10) | 100 |
| Snowmobile and ATV rental | Daily or per-day price (€) publicly shown before booking (30), excess or liability limitation terms clearly stated (20), age limit or driving licence category stated (T licence/18 years etc.) (15), equipment included in the price described (helmet, overalls, boots etc.) (12), the snowmobile can be booked online or via a booking calendar (10), fuel consumption stated (whether included in the price or charged separately) (7), business ID (Y-tunnus) or operating company clearly shown on the site (6) | 100 |
| Snowmobile and ATV shops | Vehicle prices in euros publicly in the sales listing (25), new and used selection browsable online (18), authorised dealer status (Lynx, Ski-Doo, Polaris, Can-Am, Yamaha) stated (14), financing or instalment options presented (13), own service or workshop service and spare parts described (12), warranty or warranty benefits (new and used) stated (10), business ID (Y-tunnus) or operating company shown (8) | 100 |
| Motorcycle riding gear online | Product prices and stock levels shown without logging in (25), delivery costs and free delivery threshold stated before checkout (20), right of return and exchange publicly available (15), size and fit guides for riding gear available (10), safety class of protectors (e.g. ECE 22.06, EN 17092) stated (10), business ID (Y-tunnus) or responsible company clearly stated (10), stock level or availability visible on the product page (5), independent review source shown (5) | 100 |
| Motorcycle servicing | Prices of services or hourly rate in euros shown publicly on the site (30), booking or service time possible online without calling (20), service range clearly described (seasonal service, tyre change, brand service rights) (15), location and opening hours stated on the site (15), business ID (Y-tunnus) or legal company name shown on the site (10), brand service right or independent recognition shown (authorised service, membership, certification) (10) | 100 |
| Motorcycle shops | Vehicle prices in euros publicly in the sales listing (25), new or used range browsable online (18), authorised brand dealership (Honda, Yamaha, BMW, KTM etc.) stated (14), financing or instalment options presented (13), own service or workshop and spare parts described (12), warranty or exchange/used-bike cover stated (10), business ID (Y-tunnus) or operating company displayed (8) | 100 |
| Motorcycle licence school | Total price (euros) of the A2 motorcycle course package clearly published on the website (30), price of the A-class motorcycle course package clearly published on the website (20), theory teaching can be completed online regardless of location (15), the school provides its own motorcycle for driving lessons (does not require your own bike) (15), booking of training days and driving lessons works flexibly online (10), motorcycle instructors presented or training details published on the site (10) | 100 |
| Motorcycle insurance | Breakdown of comprehensive insurance tiers (basic/extended/premium or equivalent, what is included in each) (25), price calculator or quote online without a phone call (20), seasonal pricing stated (cheaper in winter months, more expensive in summer season) (20), bonus system terms shown (initial bonus, rate of growth, maximum bonus) (15), insurance terms or product description publicly available (10), business ID (Y-tunnus) or insurer clearly shown (10) | 100 |
| Motorcycle rental companies | Rental price (€/day or €/weekend) visible on the site without making contact (30), excess and insurance terms (comprehensive cover, helmet, extra protection) stated on the site (20), rental terms (km limit, fuel, driving licence/age requirement) publicly shown (15), booking or booking enquiry possible online without phoning (15), business ID (Y-tunnus) shown on the site (10), independent review source (Google, Trustpilot etc.) shown or linked (10) | 100 |
| Moped insurance | Content of comprehensive (kasko) cover levels itemised (types of damage in table form, different levels comparable) (25), price calculator or online quote available without a mandatory phone call (20), availability and content of theft insurance clearly stated on the product page (15), 24h emergency service or towing assistance included and stated on the product page (15), seasonal pricing explained (winter fee/driving-season fee or lay-up period) (15), effect of age restrictions or tariff for young drivers stated (10) | 100 |
| MRI and imaging services | Price of an MRI scan (e) published on the site (e.g. lumbar spine, knee, head) (25), price of a CT scan (e) published on the site (20), imaging available without a referral, explicitly stated (15), turnaround time of the report or results (days or h) published (15), price of an X-ray (e) published (10), booking for imaging possible online (not only by phone) (10), weekend or evening on-call service in imaging mentioned (5) | 100 |
| Note-taking apps | Monthly or annual price publicly shown without making contact (25), free version or trial and its real limits stated (15), data export and ownership (export format, lock-in risk) stated (15), EU or GDPR data location and data protection stated (15), package tier contents and annual vs. monthly price itemised (10), contract period and cancellation stated (10), owning company stated on the site (10) | 100 |
| Fashion retailers | Product prices shown online without logging in (25), delivery methods and costs stated before checkout (20), return terms and return period publicly available (20), size guide or fitting instructions available (15), business ID (Y-tunnus) or owning company shown (10), independent review source shown (10) | 100 |
| Music production software (DAW) | Prices in euros shown publicly without registration (30), free trial version or unrestricted demo available (20), one-time purchase licence available (no mandatory subscription) (20), platform support for Win/Mac/Linux clearly stated and Linux natively supported (15), student or educational licence available separately (15) | 100 |
| Music schools | Term or hourly price publicly displayed in euros (30), lesson durations (30/45/60 min) and price per length displayed (14), trial or introductory lesson policy stated (12), differences and prices of private, pair and group lessons displayed (12), teachers' qualifications or education described (12), cancellation and termination terms stated (10), business ID (Y-tunnus) or operating company displayed (10) | 100 |
| Music services | Monthly prices shown publicly (30), differences between subscription tiers (quality, devices, offline) stated (20), cancellation and free trial terms stated (15), owning company stated on the site (15), Finnish-language site and prices in euros (10), independent review source shown (10) | 100 |
| Ink cartridges and toners online | Cartridge price and yield (page count) shown without logging in (25), original and compatible cartridge clearly labelled and warranty on supply cartridges stated (20), delivery costs and free delivery threshold stated (15), right of return also for an opened cartridge publicly available (15), printer model search and stock level on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (5) | 100 |
| Moving services | Moving prices or pricing basis publicly displayed (30), price estimate available online without calling (20), insurance and liability for damage stated (15), service area and contact details stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Move-out cleaning | The hourly rate (€/h) or fixed package price for move-out cleaning is published on the site without making contact, not 'get in touch for a quote' (30), household tax deduction mentioned on the site: percentage or euro benefit clearly stated (20), fixed package price by apartment size (m²) or a price calculator available on the site (15), moving-out cleaning can be ordered or booked online without a call or email (15), satisfaction guarantee, quality guarantee or re-visit promise mentioned on the site (10), name of the operating company or business ID (Y-tunnus) clearly shown on the site (footer, privacy or contact details) (10) | 100 |
| Sales outsourcing services | Whether the site publishes customer references or customer stories with named customers (25), whether a monthly price, commission % or other price example is published on the site (20), whether prospecting or target group definition is included in the basic service (15), whether CRM integration is mentioned or offered in the service (15), whether industry-specific experience or specialisations are listed on the site (10), whether a minimum contract length or contract duration is stated (10), whether the business ID (Y-tunnus) is visible on the site (5) | 100 |
| Sales training services | Is the training price (€/person or €/month/programme) published on the site (25), are the trainers named and introduced with their own profiles on the site (20), is the training content or programme outline published on the site (15), have customer references or cases been published by name (15), is the possibility of customisation described on the site (10), is remote or online training available (10), is the business ID (Y-tunnus) visible on the site (5) | 100 |
| Naprapathy clinics | Price per naprapathy visit (e/45 min or e/60 min) published on the website without a quote request (25), first-visit price itemised or first-visit content (e.g. initial assessment) described and priced on the site (20), Kela reimbursement status for naprapathy stated clearly (whether reimbursed, how much or no reimbursement) (15), online appointment booking available without calling or e-mailing (15), remote appointment or remote consultation for naprapathy mentioned as an option (10), “licensed naprapath” title or Valvira registration mentioned in the presentation of professionals on the site (10), business ID (Y-tunnus) or the company's official name shown on the site (5) | 100 |
| Online marketplaces | Sales commissions and fees publicly displayed (30), buyer protection and security of funds stated (20), delivery methods and costs described (20), returns and complaints policy stated (10), business ID (Y-tunnus) or owning company displayed (10), help centre, guides or FAQ available (10) | 100 |
| Neuropsychiatric coaching providers | Price for a self-paying client (€/60 min) published on the site or in a price list (25), remote or online coaching clearly available (20), neuropsychiatric coach or ADHD coach training or qualification mentioned on the site (15), target group (child, young person and/or adult) named in the service description (15), managing daily life or supporting functional capacity mentioned as a goal of the service (10), coaching can be accessed without a referral or payment commitment (10), waiting time or length of time to get an appointment published on the site (5) | 100 |
| Chimney sweeping services | Price list or basic chimney sweeping charge in euros publicly displayed (30), ordering or booking possible online without a phone call (20), service area or operating area described on the website (15), services offered (chimney sweeping, flue inspection, ventilation cleaning) clearly described (15), business ID (Y-tunnus) or legal company name displayed on the site (10), independent review source or customer feedback displayed (10) | 100 |
| Software development agencies | Hourly or consulting rate (€/h) published on the site (30), customer references or case studies publicly displayed by name (25), service specialisations or areas of expertise described on the site (15), technologies, languages or platforms used stated on the site (15), Finnish team or domestic origin described on the site (10), business ID (Y-tunnus) or official company name displayed on the site (5) | 100 |
| Orthodontic treatment | Total price or price range (e.g. from 2,500 € or 3,500–5,000 €) for orthodontic treatment clearly shown on the website before making contact (30), the appliance or method used in treatment clearly named (Invisalign, clear aligner treatment, fixed braces, ceramic braces etc.), not just a general 'orthodontic treatment' (20), estimated treatment time in months or years stated on the site (15), retainer or aftercare stated on the site: how long the retainer lasts and whether it is included in the price (15), booking a consultation or treatment possible online or in an app without a phone call (10), name of the operating company or business ID (Y-tunnus) clearly displayed on the site (footer, privacy policy or contact details) (10) | 100 |
| Detached house insurance | Building insurance price can be calculated online without giving contact details: price calculator or price quote directly on the product page (30), contents of basic cover itemised on the product page: water/leakage, fire, storm/natural event and burglary all mentioned (20), age deductions for plumbing stated on the product page: age classes or percentages mentioned, not just a reference to the terms (15), euro amounts or alternative ranges of excess stated on the product page: concrete figures visible before purchase (15), insurance terms downloadable without logging in: PDF link or terms page directly from the product page (10), insurer's business ID (Y-tunnus) shown on the site: registration number found in the footer or on the product page (5), compensation caps or maximum compensation amounts itemised on the product page: limit for outbuildings or maximum amount for contents stated in euros (5) | 100 |
| Sewing machines and sergers online | Price and availability of the machine shown without logging in (25), technical details (stitch count, sewing speed, free arm, embroidery area) on the product page (20), warranty (in years) and domestic servicing or spare parts stated (15), delivery costs and free delivery threshold stated (15), right of return and exchange clearly stated (10), user guidance or training mentioned with the purchase of the machine (5), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Student loans | Effective annual interest rate (APR) or example calculation publicly displayed on the student loan page (30), margin % or campaign margin (e.g. 0%) clearly stated without contact (25), student loan application can be made entirely online without visiting a branch or calling (15), maximum monthly loan guarantee (€/month) stated on the site (15), business ID (Y-tunnus) displayed in the footer or contact details (10), student benefits (card, account, benefits) described on the student loan page or linked to it (5) | 100 |
| Opticians | Glasses/lenses price information publicly displayed (30), eye test price stated (20), online booking without logging in (15), stores and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Private orthopaedic services | Whether the price of an orthopaedic consultation is published on the site (€/visit or €/duration) (25), whether the out-of-pocket amount after Kela reimbursement is calculated or itemised (15), whether an X-ray or MRI can be ordered at the same location in connection with the orthopaedic visit (15), whether a joint injection or cortisone injection is available (15), whether surgical consultation or orthopaedic surgery is mentioned as services (10), whether online booking directly with an orthopaedist is available (without a phone call) (10), whether you can see an orthopaedist without a referral (10) | 100 |
| Equity savings accounts | Brokerage fee %: the brokerage fee percentage for domestic shares shown on the public site without logging in (25), minimum order fee published: the minimum fee for a single trade in euros stated on the site (20), monthly fee or custody fee published: a fixed monthly fee or its absence clearly stated (20), custody fee for the book-entry account or equity savings account (OST) published: annual or monthly fee structure presented in full (15), offer for new customers mentioned: campaign pricing or a starting benefit at account opening stated on the site (10), learning resources available: investing guide library, course or analyses publicly available (10) | 100 |
| Buy now, pay later | Invoicing or payment method surcharge displayed in euros (25), interest-free payment period (in days) stated (20), effective annual interest rate of an instalment payment or credit interest displayed (20), payment reminder and collection costs stated (15), lender or business ID (Y-tunnus) displayed (10), Finnish-language contract terms and support (10) | 100 |
| Osteopathy services | Price of a consultation visit in euros clearly published on the site (price list or price table on the booking page) (25), Valvira-registered osteopath or equivalent official professional title clearly stated on the site (20), electronic booking works directly through the website without calling or e-mail (15), special client groups (children or pregnant women or athletes) mentioned separately on the service page (15), Kela reimbursement eligibility or its absence clearly stated on the site (15), remote consultation or remote appointment offered online (video or chat) (10) | 100 |
| Padel centres | Hourly price or price list of a court slot publicly shown on the site before booking (24), a slot can be booked online or by app (booking system in use and linked) (14), locations and addresses of venues stated (12), number and type of courts (doubles/singles, indoor/outdoor) stated (10), price or availability of equipment rental (rackets, balls) stated (8), terms or price of regular slots stated (8), benefits and prices of membership or season card stated (6), use of sports benefits (Epassi, Smartum, Edenred) as a means of payment stated (6), clear contact details (phone and e-mail) shown (6), business ID (Y-tunnus) shown (6) | 100 |
| Padel equipment online | Padel racket prices visible online without logging in (25), delivery methods and delivery costs stated before checkout (20), return and exchange rights and return period stated publicly (15), padel brands (e.g. Head, NOX, Babolat, Oxdog) named and the range described (15), business ID (Y-tunnus) or operating company shown on the site (10), independent review source or customer reviews shown (e.g. Trustpilot, Google Reviews) (10) | 100 |
| Weight management clinics | Price of the first visit or doctor consultation in euros published on the site (25), GLP-1 medication (e.g. Ozempic, Wegovy, Mounjaro) mentioned as an available treatment (20), remote visit or remote appointment possible (video or phone) (15), nutrition or diet guidance included in the programme or available as an additional service (15), follow-up programme or continued monitoring described on the site (duration or number of visits) (15), business ID (Y-tunnus) or registered company name published on the site (10) | 100 |
| Paintball and airsoft | Entry and equipment package cost in euros shown without contact (28), what the package price includes described (gun/marker, protective gear, instructions, balls/pellets) (18), group booking possible online (calendar, booking form or booking system) (16), number, types (indoor/outdoor, different fields) and locations of the fields stated (14), age limit, protective gear and safety instructions publicly shown (14), business ID (Y-tunnus) or operating company shown on the site (10) | 100 |
| Van rental | Rental price list per day or hour publicly displayed in euros (30), insurance and deductible stated (14), vehicle size classes (m3 or model) described (12), the vehicle can be booked online (12), included kilometres and the price for exceeding them stated (8), locations or pick-up and return terms stated (8), business ID (Y-tunnus) displayed (8), independent review source displayed (8) | 100 |
| Parcel services | Domestic parcel prices publicly displayed to consumers (30), delivery time stated per service class (20), number of pickup points or a map available (20), compensation and complaint procedure described (15), business ID (Y-tunnus) displayed (10), independent review source displayed (5) | 100 |
| Packaging materials online | Product prices visible in the online shop without logging in or a quote request (22), minimum batch size or sales unit size stated on the product (12), delivery costs or free delivery threshold stated (14), delivery time stated (e.g. 1-3 working days) (12), recyclability or ecological nature of the material stated (10), invoicing or account customer arrangement for business customers stated (8), product can be ordered directly from the online shop (8), right of return or exchange and its terms displayed (8), business ID (Y-tunnus) displayed (6) | 100 |
| Escape rooms | Game prices publicly displayed (30), booking calendar works online without making contact (20), rooms, difficulty levels and player numbers described (15), locations and opening hours stated (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Payroll services | Price of payroll processing in euros publicly shown (€/person/month or €/payslip) (25), pricing principle stated (€/person, €/payslip or fixed monthly price) even if no euro amount is given (15), employee digital portal or mobile app for viewing payslips mentioned or described (15), a named or personal payroll clerk or contact person promised to the customer (15), contract terms, notice period or service level description (SLA) published on the site (10), business ID (Y-tunnus) or registration number of the operating company clearly shown on the site (footer, privacy policy or billing details) (10), customer service reachable by chat or a quick-response promise (a phone number alone is not enough) (10) | 100 |
| Payroll software | Price (monthly fee or price per payroll run) shown publicly without making contact (30), free trial or free tier available (15), automation of Incomes Register submissions stated (15), collective agreement (TES), side-cost and holiday pay automation described (15), Finnish-language customer support mentioned (10), business ID (Y-tunnus) or owning company displayed (10), help centre, guides or FAQ available (5) | 100 |
| Brewery tours | Tour price in euros per person shown on the site without contact (40), booking possible online, by e-mail or via a form (not by phone alone) (25), tour duration and content (number of tastings, guide, production facility visit) explained on the site (20), business ID (Y-tunnus) or registered company name shown on the site (footer, privacy policy or contact details) (10), tour also offered in English (stated on the site) (5) | 100 |
| Banks | Service price list publicly available without logging in (30), account and card maintenance fees displayed (20), general contract terms publicly available (15), branches and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Bank loans for SMEs | Whether it is possible to apply for an SME loan online without visiting an office (25), whether an interest margin or a euro-denominated interest example is published (20), whether the maximum amount of the business loan or the typical loan size is stated in euros (15), whether the application processing time or decision time is mentioned in days (15), whether collateral requirements (guarantee, property, shares, etc.) are described on the site (15), whether a fast model or quick decision for small amounts is available (10) | 100 |
| Bank accounts | Monthly fee of the account shown publicly without logging in (25), foreign payment currency margin or currency exchange costs shown (20), limit of free cash withdrawals/ATM withdrawals and possible fees shown (15), debit card annual or monthly fee shown (whether included in the account package or separate) (15), mobile banking app available (10), account terms and conditions publicly available without logging in (10), company operating the account or business ID (Y-tunnus) clearly shown on the site (5) | 100 |
| Pawnshops | Service price list (interest rate and fixed fees) publicly online before using the service (30), interest rate (%/month or real annual interest %) clearly readable online (25), storage, handling or insurance fee itemised separately from the interest rate (20), loan period (in months) and redemption terms (when the pledge is sold) stated online (15), operating company's name or business ID (Y-tunnus) clearly shown on the site (10) | 100 |
| Couples and family therapy | Price of a couples therapy or couples psychotherapy session in euros published on the site (25), price of a family therapy or family psychotherapy session in euros published on the site (20), remote or video appointment option mentioned or available (15), Kela-reimbursable couples or family therapy offered (rehabilitative psychotherapy) (15), waiting time or available slots mentioned or visible in online booking (10), crisis appointment or urgent therapy slot stated as available (10), therapy method used (e.g. EFT, Gottman, cognitive) named on the page (5) | 100 |
| Parquet installation services | Installation price in euros per m² published on the site (not just a quote request form) (30), floor sanding price in euros per m² published on the site (20), operates in more than one city or covers a wide area (not just the capital region) (15), household deduction explicitly mentioned on the site (10), length or content of the warranty or satisfaction guarantee period stated on the site (10), photographic references or customer reviews published on the site (10), business ID (Y-tunnus) visible on the site (footer, contact details or privacy notice) (5) | 100 |
| Hair salon chains | Service price list shown publicly online (30), online booking is possible (20), range of services clearly described (15), locations, cities and opening hours stated (15), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (10) | 100 |
| Balcony glazing | Price estimate, price calculator or price list publicly displayed (25), installation and delivery process described (20), warranties and their terms stated (20), glazing systems and technical data described (15), business ID (Y-tunnus) displayed (10), references or independent review displayed (10) | 100 |
| Patent agencies | Pricing, hourly rate or pricing model publicly shown (25), service range (patents, trademarks, design rights, IPR disputes) clearly described (15), international applications (PCT, EP, foreign representations or own offices) described (15), authorised or European patent attorneys introduced by name (15), industry and technical field expertise described (10), free initial survey or first meeting stated (10), business ID (Y-tunnus) or responsible company clearly shown (10) | 100 |
| Mattress and bed shops | Mattress or bed price visible directly on the product page (25), delivery and home-delivery costs stated openly (15), trial period or sleep guarantee in days stated (15), product warranty length in years stated (15), right of return and return terms clearly stated (15), operating company or business ID (Y-tunnus) shown (15) | 100 |
| Video game shops online | Game price visible without logging in (22), condition and warranty of a used game stated on the product page (18), trade-in or buyback value of a used game stated (15), delivery costs and free delivery threshold openly stated (15), right of return (also for an opened game) stated (12), stock level on the product page (8), operating company or owner/business ID (Y-tunnus) displayed (10) | 100 |
| Game subscriptions | Monthly price per tier publicly displayed (30), differences between subscription tiers (game library, devices, price) explained (20), description or list of the game library before subscribing (15), cancellation and free trial terms stated (15), owning company stated on the site (10), independent review source displayed (10) | 100 |
| Pellets and wood chips | The price of pellets in euros per tonne or per bag/pallet publicly visible on the website (does not require logging in or a request for quote) (25), pellet quality or ENplus certification (A1/DINplus/ENplus A1) mentioned on the website and the certification source or number stated (20), minimum order quantity (kg or tonnes) clearly stated with the ordering instructions, product card or delivery instructions (15), delivery to the whole of Finland confirmed on the website (not only the capital region or Southern Finland) (15), business ID (Y-tunnus) or VAT number shown on the website (footer, terms of delivery or contact details) (10), written terms of delivery or ordering instructions published on the website (10), an independent customer review system (Trustpilot, Google Reviews) or a price-change/refund promise shown on the website (5) | 100 |
| Trailers and tow trailers | Model-specific prices in euros publicly online (24), browsable model range or inventory online (14), technical specifications (unbraked/braked, load capacity, dimensions) stated (14), warranty and its duration stated (14), delivery or pickup and its terms stated (10), financing options presented (10), availability of spare parts or accessories stated (6), business ID (Y-tunnus) or operating company displayed (8) | 100 |
| Debt collection agencies | Collection costs and the statutory maximum amounts stated to the debtor (25), stages of collection and legal collection described (20), payment plan or extra payment time stated to the debtor (15), debtor's right to dispute the invoice and the possibility to appeal stated (15), debtor's own online service for handling the matter shown (10), business ID (Y-tunnus) or responsible company clearly shown (10), collection licence or registration stated (5) | 100 |
| Estate inventory services | A fixed price or a clear price example for an estate inventory is published on the site (euro amount or example calculation by estate size) (30), inheritance distribution service (division of marital property and/or estate distribution) is offered and priced or its price is mentioned (20), delivery time or process duration for the estate inventory mentioned on the site (e.g. days or a week) (15), foreign assets or international estates mentioned in the service (on the site or in additional price list information) (15), estate inventory can be handled remotely or entirely online (does not require a physical visit) (10), will drafting or special will service (mutual will, restriction of inheritance share) is offered (10) | 100 |
| Piercing services | Piercing prices (euro prices for individual piercings or a clear price range) published on the site (30), implant-grade or G23 titanium or similar medical-grade material mentioned for jewellery on the site (25), aftercare instructions after piercing published on the site or given to the customer (20), online booking or walk-in clearly stated on the site (10), jewellery included in the piercing price stated on the site (included in the price or separate) (10), business ID (Y-tunnus) or the company's official registered name clearly displayed on the site (5) | 100 |
| Piha-aidat | Fence element or per-metre price shown publicly in euros (28), material, dimensions and height stated on the product page (14), the product can be ordered from the web shop via a shopping cart (12), delivery method, costs or time stated (12), installation service or installation guide stated (10), warranty and its length stated (8), business ID (Y-tunnus) or operating company displayed (8), independent review source displayed (8) | 100 |
| Yard and patio construction | Price of a patio or yard paving job (€/m² or example structure in euros) is published on the website without a contact request (25), content of the work is described: groundwork, materials used, construction and removal of waste are mentioned on the service pages (20), warranty on the construction work or a satisfaction guarantee is mentioned on the website (20), operating area or service area is mentioned on the site (city, region or regions) (15), photo gallery, reference projects or independent customer reviews (e.g. Google) are published on the site (10), business ID (Y-tunnus) is published on the website (footer or contact details page) (10) | 100 |
| Garden furniture online | Price of a 4-seat patio set (table + 4 chairs) is clearly shown (25), delivery time in days or weeks stated on the product page or at checkout (20), right of return (days and terms) clearly shown (15), information on whether the furniture needs assembling and whether installation is available (15), product material (wood/aluminium/polyrattan/plastic) stated (10), protective cover or sheet for garden furniture available or mentioned (10), business ID (Y-tunnus) or company ID shown on the site (5) | 100 |
| Manufacturers of paving stones and concrete products | Product price list, online shop prices or price examples publicly shown (not only a quote request) (22), reseller network or points of sale listed or searchable (14), environmental declaration (EPD), CE marking, M1 or other sustainability/carbon footprint information shown (12), product information shown (dimensions, material, colours, load class, technical data) (12), installation and design instructions or a material quantity calculator available (10), online shop or direct ordering option (8), product warranty or frost-resistance guarantee stated on the site (6), delivery or home delivery and its terms stated (6), business ID (Y-tunnus) or operating company shown on the site (6), contact details shown (phone or e-mail) (4) | 100 |
| Contact lens shops | Contact lens price per pack visible without logging in (25), delivery costs and the free delivery threshold openly stated (20), terms and price of recurring order (subscription) stated (15), right of return and complaint clearly stated (15), entering the prescription and lens strength clearly guided in the order (10), operating company, business ID (Y-tunnus) or owner displayed (15) | 100 |
| Fast food chains | Product prices shown online (25), allergen and nutrition information per product (25), origin of ingredients stated (15), restaurants and opening hours stated (15), business ID (Y-tunnus) shown (10), independent assessment source shown (10) | 100 |
| Pilates centres | Euro amount of the monthly membership and/or drop-in single-visit price published on the site without contacting the business (30), commitment period, cancellation term or membership cancellation conditions clearly displayed on the site (20), weekly timetable or class schedule clearly visible on the site without registering (20), class booking possible online or in an app without a phone call or e-mail (20), name or business ID (Y-tunnus) of the operating company clearly displayed on the site (footer, privacy policy or contact details) (10) | 100 |
| Cloud server services | Server monthly or hourly price publicly shown without logging in (20), processor, memory, disk and traffic itemised in the price and scaling clear (15), data centre locations (EU or Finland) clearly stated (20), monthly traffic limit and overage charges stated (15), service level commitment or uptime guarantee shown (10), support availability and channels stated (10), operating company or owner stated on the site (10) | 100 |
| Cloud services for SMEs | Monthly price per user (from €/month) published on the site without a quote request (25), all three functions clearly stated: email + calendar + file management/storage (20), user management features stated (add/remove, roles, admin console) (15), data storage location stated (EU / Finland / global) (15), GDPR compliance or data processing agreement (DPA) mentioned (15), Finnish-language customer support or service mentioned (10) | 100 |
| Cloud phone systems | Monthly price per user publicly shown without making contact (25), opening or set-up fee and device cost stated (10), contract period and cancellation stated (15), features itemised by package tier (queue, recording, integrations) (15), EU or GDPR data location and data protection stated (10), Finnish-language interface and support (15), owning company or business ID (Y-tunnus) stated on the site (10) | 100 |
| Cloud storage | Storage prices publicly displayed (30), renewal price stated (not just the promotional price) (15), Finnish-language site and prices in euros (20), owning company stated on the site (15), data storage country or jurisdiction stated (10), independent review source displayed (10) | 100 |
| Catering services | Menu and price per person publicly displayed (25), minimum order (number of people or euro amount) stated (15), allergen and special diet labelling stated (15), delivery or pick-up and their charges stated (15), inclusion or price of tableware and serving staff stated (10), order and cancellation terms stated (10), business ID (Y-tunnus) and service area displayed (10) | 100 |
| Plastic surgery | Procedure prices in euros publicly displayed before consultation (24), what the price includes itemised (follow-up checks, suture removal, operating theatre, warranty work) (16), surgeons' names and qualifications (specialist doctor) displayed (13), price of consultation or appointment fee stated (10), aftercare and check-ups described (follow-up checks, recovery) (10), anaesthesia or local anaesthetic options stated (8), operating licence, patient insurance or supervising authority mentioned (7), financing or instalment option stated (6), business ID (Y-tunnus) or operating company displayed on the site (6) | 100 |
| Podcast services | Price or free of charge stated without logging in (30), terms of the free trial or free use stated (20), podcast selection described (genres, exclusive content) (20), Finnish-language site and support (15), owning company stated on the site (10), FAQ or help pages found (5) | 100 |
| Bicycle servicing | Service price list or basic service price in euros publicly shown (30), appointment booking works online without a phone call (22), estimated service time or delivery time stated on the site (15), services offered described clearly (basic service, seasonal service, repairs) (10), business ID (Y-tunnus) or legal company name shown on the site (10), independent assessment source or customer feedback shown (5), phone number shown (3), email address shown (3), opening hours shown on the site (2) | 100 |
| Bicycle shops | Bicycle price shown directly on the product page (25), delivery costs and free delivery threshold openly stated (20), whether the bike is delivered assembled or for self-assembly stated (15), right of return and return costs clearly stated (15), warranty terms for the frame or the bike stated (15), operating company or business ID (Y-tunnus) shown (10) | 100 |
| Firewood online shops | Price of firewood (loose cubic metre, bulk-tipped cubic metre or bag) publicly shown before ordering (22), delivery costs or delivery price shown on the site (price list, zone or calculator) before ordering (14), delivery area or delivery localities stated (12), wood moisture or dryness guarantee stated (moisture percentage or a clear dryness promise) (12), product range described (wood species, length, pack sizes) (9), an actual online shop order (shopping cart and online payment), not just a contact form (9), origin of the wood stated (domestic origin, region or certification) (6), delivery time stated (working days or weeks) (6), contact details shown (phone or e-mail) (4), business ID (Y-tunnus) shown on the site (6) | 100 |
| Hot tubs and spas online | Price of the hot tub or spa pool shown without logging in (25), delivery cost for the large product and any installation or transport costs stated (20), material, volume in litres and number of persons on the product page (15), heating method and heating time stated (10), warranty on the frame or product in years stated (10), right of return for a large made-to-order product and any restriction stated (10), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| PR agencies | Customer references or cases published on the site: named customers or case descriptions (25), pricing openness: monthly retainer, hourly rate or project starting price published (20), crisis communications explicitly mentioned as a separate service or area of expertise (15), media relations or media visibility explicitly mentioned as a service or key competence (15), industry-specific specialisation or target group named on service pages (15), tracking, monitoring or measurement of results mentioned as a service or working method (10) | 100 |
| Project management software | Per-user monthly price shown publicly without making contact (25), free version or trial and its limits stated (15), contents of package tiers and annual vs. monthly price itemised (15), EU or GDPR data location and data protection stated (15), contract period and cancellation stated (10), Finnish-language interface and support (10), owning company stated on the site (10) | 100 |
| Psychology services (private) | Price of a consultation visit in euros publicly shown on the website (30), online booking or booking calendar without phoning (20), specialities, target group and content of services described clearly (15), Kela reimbursement or payment commitment information (partial or full) stated (15), business ID (Y-tunnus) or legal company name shown on the site (10), independent review source or certified provider status shown (10) | 100 |
| Puhelinkorjaus | Model-specific repair prices shown publicly in euros (28), repair warranty and its length stated (16), spare part type stated (original or equivalent parts) (14), repair time or express service stated (12), postal or remote service option stated (12), business ID (Y-tunnus) or operating company shown (10), independent review source shown (8) | 100 |
| Mobile plans | Monthly price displayed without contact details (30), normal price after the campaign stated (20), contract period and notice period stated (15), speed and data limits stated clearly (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Mobile plan comparison | Mobile plan prices and operators are visible without giving contact details (30), earning model (commissions) disclosed openly (20), coverage and limitations of the comparison stated (15), operators included in the comparison listed (10), business ID (Y-tunnus) shown (10), independent review source shown (15) | 100 |
| Formalwear rental | Rental price list publicly shown without contacting (25), rental period and return time stated (15), fitting and size range stated (15), damage, compensation and cleaning terms stated (15), deposit or security amount stated (10), inclusion or price of alterations and repairs stated (10), business ID (Y-tunnus) or sole-trader name and service area shown (10) | 100 |
| Sailing schools | Price in euros of a sailing course (or similar beginner course) shown on the site before contact (30), course structure described: theory and practical hours, course duration in days and what is included in the price (study materials, certification, etc.) (20), PORY authorisation or equivalent training organisation audited by an authority (RYA, SPV) clearly mentioned on the site (15), you can register for the course or book a place online without a phone call (15), business ID (Y-tunnus) or registered company name shown on the site (footer, privacy policy or contact details) (10), independent review source (Google reviews, Facebook reviews, Tripadvisor etc.) shown or linked from the site (10) | 100 |
| Demolition work and demolition contracting | Demolition price for a detached house or small building (€ or €/m²) published on the site (25), price of interior demolition work (bathroom or renovation room, € or €/m²) published (20), asbestos survey or hazardous substance check mentioned as part of the service (15), handling and sorting of demolition waste or skip hire described on the service page (15), landfill documentation or handover report mentioned in the service promise (15), quote response time (days or hours) or quick contact mentioned (10) | 100 |
| Pipe renovation contractors | Pricing model or square-metre price range publicly stated (25), methods offered (traditional, sleeve lining, coating) described (15), warranty of the work or system in years stated (15), duration of the project and of the work per apartment stated (15), published reference projects displayed (10), ISO certification, RALA qualification or other quality assurance mentioned (10), operating company and business ID (Y-tunnus) displayed (10) | 100 |
| Garden machinery online | Product prices are shown in the online shop without logging in or a quote request (20), own or authorised servicing and repair service stated (14), warranty or warranty period stated (12), delivery costs or free delivery threshold stated before checkout (12), delivery time stated (e.g. 1-3 working days) (10), breadth of range or brands shown (10), the product can be ordered directly from the online shop (8), right of return or exchange and its terms shown (8), business ID (Y-tunnus) shown (6) | 100 |
| Gardening services | Monthly price published: at least one package price or from-price in euros per month visible on the site (25), mowing frequency stated: lawn mowing frequency or number of visits in the growing season stated on the site (20), hedge trimming: trimming of hedges or trees included in the service or contract (15), weed control: weeding or weed control included in the service range (15), autumn cleaning: leaf raking or autumn tidying mentioned as part of the service or contract (10), winter maintenance: snow clearing, gritting or slipperiness prevention offered in an annual or seasonal contract (10), business ID (Y-tunnus) or official company name visible on the site (5) | 100 |
| Online garden shops | Product prices in euros shown without logging in (25), delivery costs and free-delivery threshold stated openly (20), growth guarantee for live plants (that the plant takes root and grows) stated (15), return and complaint rights (live product) stated (15), stock level or availability on the product page (10), operating company or business ID (Y-tunnus) shown (15) | 100 |
| Parking operators | Site-specific tariff visible online before driving in (22), hourly price displayed in euros (16), daily price or maximum charge displayed (12), site search on a map or site listing online (14), season or monthly parking price displayed (12), advance booking of a space or permit online (10), free parking time or free period stated (6), business ID (Y-tunnus) displayed (8) | 100 |
| Parking apps | Service fee in euros or as a percentage per parking session stated publicly (30), monthly cap on service fees stated (or clearly stated that there is no cap) (15), accepted payment methods stated (payment card, MobilePay, etc.) (15), geographic coverage of the service (cities, streets, car parks) stated (15), existence of a registration or monthly fee clearly stated (10), operating company and business ID (Y-tunnus) (or foreign owner) shown (15) | 100 |
| Radon measurement services | Price of a measurement package or measurement service in euros published on the site without making contact (30), STUK approval or Radiation and Nuclear Safety Authority accreditation mentioned on the site (20), measurement period (e.g. 90 days or quick measurement 72 h) explained on the site (15), quick or accelerated measurement (under 90 days) offered on the site (10), radon remediation or renovation plan also orderable through the same company (10), business ID (Y-tunnus) or operating company named on the site or in the privacy notice (10), continuous (electronic) radon measurement offered on the site (5) | 100 |
| Money transfer services | Transfer cost (€ or %) visible without registration (30), exchange rate used or rate margin stated openly (20), estimated duration of the transfer stated (15), coverage of destination countries or currencies stated (10), business ID (Y-tunnus) or official licence/registration shown (10), independent review source shown (15) | 100 |
| Fund management companies | Fund costs (ongoing charges or management fee) shown on the fund-specific page without logging in (25), fund range browsable online with fund-specific details (15), fund return history published per fund (15), key information document and fund prospectus publicly downloadable (15), subscription and redemption fee stated (10), minimum investment or minimum subscription stated (10), business ID (Y-tunnus) or supervisor (the Finnish Financial Supervisory Authority, Finanssivalvonta) stated (10) | 100 |
| Freight companies for SMEs | Is pricing information for business customers public (tariff calculator, price range or example shipment price online) (25), domestic delivery time for parcels or general cargo published in days (20), real-time shipment tracking available without logging in or via a customer portal (15), EDI interface or open API for integration with companies' ERP systems stated on the site (15), contract tiers, business customer benefits or volume pricing stated (10), quote request form or business customer registration available online (10), emissions data or sustainability report for transport published (5) | 100 |
| Structural design services | Price of a structural design package (e or e/h) published for a detached house (30), building permit drawings (main drawings for the permit application) offered from the same office (25), HVAC or electrical design integrated or coordinated into the same service (20), 3D modelling or building information modelling (BIM) mentioned as part of the design (10), remote monitoring of the project or supervision of the construction phase mentioned as a service (10), nationwide remote service explicitly mentioned (5) | 100 |
| Riding schools | Riding lesson price publicly displayed in euros (28), season or multi-lesson card price displayed (14), beginner course price displayed in euros (12), private lesson price and the difference to a group lesson displayed (10), indoor arena, outdoor arenas and school horses described (10), teachers' qualifications or education described (8), cancellation and compensation policies stated (8), business ID (Y-tunnus) or operating company displayed (10) | 100 |
| Equestrian supplies online | Product prices and sizes shown without logging in (25), delivery costs and free delivery threshold stated before checkout (20), return and warranty terms publicly available (20), size or measurement charts for saddles and clothing available (10), stock level or availability shown on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source displayed (5) | 100 |
| Hardware stores | Product prices displayed online (25), delivery methods and costs stated before checkout (20), return and warranty terms publicly available (20), shops and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Restaurant chains | Menu prices published: the prices of main courses in euros are visible on the chain's website without logging in or being forced to order (25), allergen and special diet information shown: gluten-free, lactose-free or vegan information is clearly marked on the menu or on a separate page (20), table booking online possible: a table can be booked in real time on the restaurant's website or through it without a phone call (15), lunch information published: the lunch menu or lunch buffet (price and content) can be found on the chain's website (15), group booking information shown: a booking guide for groups, a group menu or a contact form is on the public website (10), child-friendliness is visible on the website: children's menu, play corner information or 'suitable for families' -mention is on the website (10), business ID (Y-tunnus) or company information displayed: the company's official name and business ID (Y-tunnus) or registration number can be found on the site (terms of delivery, privacy policy, contact details or footer) (5) | 100 |
| Nutrition apps | Monthly and annual price publicly shown in euros without logging in (30), limits of the free version and differences of the paid version stated (20), automatic renewal and cancellation of the subscription stated (15), Finnish-language content or application interface available (15), owning company stated on the site (20) | 100 |
| Recruitment systems | Price (per user/month or package price) publicly shown without contacting the company (25), free trial or demo and its terms stated (15), integrations (HR systems, job sites) and interfaces stated (15), GDPR compliance and location of applicant data stated (15), Finnish-language interface or service (10), contract term and cancellation stated (10), operating company or owner stated on the site (10) | 100 |
| Recruitment services | Industries or specialist fields the agency recruits for clearly listed on the site (25), recruitment guarantee or guarantee period described on the site (what if the chosen person is not suitable?) (20), both temporary agency work and direct recruitment (direct search) offered by the same agency (15), offices in several Finnish cities or service covers all of Finland (15), customer references, customer stories or external reviews (Trustpilot / Google) shown on the site (15), name of the operating company or business ID (Y-tunnus) clearly shown on the site (footer, privacy policy or billing details) (5), contact possible via web form or chat without a phone call (5) | 100 |
| Renovation cleaning | The hourly rate (€/h) for renovation cleaning or construction cleaning is published on the site without making contact, not 'get in touch for a quote' (30), household deduction mentioned on the site: percentage or euro amount of the benefit stated clearly (20), renovation cleaning can be ordered or booked online or via an app without a call or e-mail (15), satisfaction guarantee, quality guarantee or promise of a repeat visit mentioned on the site (10), special dust protection, construction dust filtration or HEPA filter mentioned in connection with renovation/construction cleaning (10), service area clearly stated on the site: cities or regions named (10), name of the operating company or business ID (Y-tunnus) clearly shown on the site (footer, privacy policy or contact details) (5) | 100 |
| Rengashotelli | Seasonal fee (tyre storage price in euros/season) publicly displayed on the site (30), contents of the storage service described (insurance, washing, condition inspection, torque tightening etc.) (20), pick-up or transport options mentioned or home delivery available (15), appointment or space booking can be ordered online without calling (15), business ID (Y-tunnus) or registered company name visible on the site (10), independent review source (customer reviews, certification or trade association membership) displayed (10) | 100 |
| Tyre shops | Tyre prices publicly displayed (30), fitting and tyre storage prices stated (20), online booking without having to make contact (15), locations and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Tire online stores | Tyre price and stock level displayed without logging in (25), delivery costs and free delivery threshold stated before the shopping cart (15), tyre size or vehicle search (registration number or width/profile/rim) on the page (15), EU tyre label (fuel efficiency class, wet grip, noise) shown on the product page (15), availability and price of fitting service or partner network stated (10), right of return and warranty or complaint instructions clearly stated (10), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Outdoor gear shops online | Product price visible without logging in (25), delivery costs and free delivery threshold openly stated (20), right of return and return period stated (15), product warranty and maintenance or repair service stated (15), stock level or pickup option on the product page (10), operating company or owner/business ID (Y-tunnus) displayed (15) | 100 |
| Cruise companies | Ticket and cabin class price displayed without logging in (25), car space and additional fee prices stated (20), right to cancel and change and the fees publicly available (20), routes and timetables clearly displayed (10), loyalty benefit and child discounts stated (10), business ID (Y-tunnus) or responsible shipping company clearly stated (10), independent review source displayed (5) | 100 |
| Private vaccination services | Price of the seasonal flu vaccination in euros publicly shown on the site (25), travel vaccination price list (at least three vaccines + prices) publicly shown (25), price of the TBE (tick-borne encephalitis) vaccination in euros publicly shown (15), booking for vaccination possible online without a phone call (15), digital vaccination card or register mentioned as available (10), several locations or service available in at least 3 different regions (10) | 100 |
| Scrap dealers | Purchase price list public online in euros per kilo (€/kg), not just 'request a quote' (30), prices updated within the last month or update date shown (20), at least 5 different metals listed with prices (copper, aluminium, iron, sheet metal, cable scrap...) (15), pickup service terms clearly displayed: area, minimum batch or price (15), scrap car acceptance and scrapping certificate clearly mentioned (10), operating company or business ID (Y-tunnus) clearly displayed on the site (10) | 100 |
| Online grocery shops | Product price shown without logging in (25), picking or delivery fee and free delivery threshold shown (20), delivery areas and delivery times shown (15), right of return and complaint for fresh produce stated (15), minimum order limit stated (10), range or number of products stated (10), business ID (Y-tunnus) shown on the site (5) | 100 |
| Meal boxes and meal kits | Is the price in euros of a meal box or package published on the site without logging in (25), are diet options offered (vegan, gluten-free, lactose-free or other special diet) (20), is the delivery area or delivery cities clearly stated on the site (15), are the order cancellation or change terms published on the site (15), are domestic ingredients or the share of domestic content mentioned on the site (10), is the upcoming or current weekly menu or food selection viewable without logging in (10), is information on portion sizes or package size (portions/week) clearly stated (5) | 100 |
| Archipelago cruises | Euro amount of the adult cruise price visible online (25), cruise duration and route/destination clearly stated (20), season schedule and departure times publicly available (20), tickets can be bought or booked online (15), cancellation and change terms clearly shown (10), business ID (Y-tunnus) or operating company shown (10) | 100 |
| Savings accounts | Deposit interest rate shown without logging in (30), deposit guarantee and its country stated (20), account terms and withdrawal limits shown (20), online account opening described (10), business ID (Y-tunnus) shown (10), FAQ and instructions shown (10) | 100 |
| Electric car home charger | Electric car home charger device price in euros shown on the site or in the web shop (30), product range: brands, charging power (kW) and models presented on the site (20), installation service mentioned or offered (installer or installation package) (20), warranty length or warranty practice described on the product page or in the terms (15), business ID (Y-tunnus) of the operating company shown on the site or in the privacy notice (10), delivery costs, time or terms described on the site (5) | 100 |
| EV charging | Charging pricing (€/kWh or €/min) shown publicly (30), number of charging stations or points in Finland stated (20), mobile app available free of charge (iOS/Android) (20), Finnish-language customer service described (15), charging possible without a mandatory account or contract (10), owning company or business ID (Y-tunnus) shown on the site (5) | 100 |
| Electric car charging station installation services | Price of installation work (in euros or from-price) published on the site yes/partly/no (30), installation lead time (days or weeks from booking) or clarity of appointment booking published yes/partly/no (20), instructions for using the household deduction or the provider handling it mentioned yes/partly/no (15), brand independence (several manufacturers or the buyer's own device accepted) mentioned yes/partly/no (15), compliance with SESKO, SFS or other electrical safety standard or S2 qualification mentioned yes/partly/no (10), post-installation maintenance, warranty or fault service mentioned yes/partly/no (10) | 100 |
| Electronic signature | Pricing publicly displayed without contacting (25), free trial or free tier stated (15), eIDAS level (simple, advanced or QES) stated (15), strong authentication (bank ID, mobile certificate) supported (15), data location (EU or domestic) and GDPR stated (10), API or integrations documented (10), owning company stated on the site (10) | 100 |
| Email marketing software | Pricing publicly displayed without contacting (25), free version or free trial and its limits stated (15), pricing model (subscribers or sends) clearly stated (15), EU or GDPR data location and data protection stated (15), contract term and cancellation stated (10), Finnish-language interface and support (10), owning company stated on the site (10) | 100 |
| Email services | Monthly price or pricing shown publicly (30), free trial period or freemium available (20), storage space, user numbers and features described (20), Finnish-language customer support mentioned (15), business ID (Y-tunnus) or owning company shown (10), help centre, guides or FAQ available (5) | 100 |
| Electric scooters online | Euro prices of electric scooters visible without logging in or a quote request (25), own or authorised maintenance and repair service clearly stated on the site (18), warranty period or warranty terms (e.g. 12 months) stated on the product page or on a separate warranty page (15), spare parts (tyres, batteries, parts) available in the online shop or through servicing (12), breadth of product range and technical data (range, speed, battery capacity) shown on product pages (12), delivery costs or free delivery threshold stated before moving to checkout (8), return right and terms clearly shown (5), business ID (Y-tunnus) or registered company name (for domestic ones) or owner (for foreign ones) visible (5) | 100 |
| E-bike servicing | Service package price or hourly rate in euros publicly displayed on the site without contacting the business (30), brand certification or authorised service rights (Bosch, Shimano, Yamaha, Bafang, Brose) shown on the site (20), battery diagnostics, battery service or battery capacity test mentioned as a service or with prices (20), spare parts available from own stock or orderable from the online shop (20), business ID (Y-tunnus) or legal company name displayed on the site (footer, privacy policy or contact details) (10) | 100 |
| Electric bikes online | Product prices are shown in the online shop without logging in or a quote request (20), battery and bike warranty or warranty period stated (16), own or authorised servicing and repair service stated (14), delivery costs or free delivery threshold stated before checkout (12), delivery time stated (e.g. 2-5 working days) (8), breadth of range or brands shown (8), the e-bike can be ordered directly from the online shop (6), right of return or exchange and its terms shown (8), business ID (Y-tunnus) shown (8) | 100 |
| Electrical contractors | Hourly rate or price list shown publicly (25), Tukes registration and electrical qualification stated (15), share of household deduction explained (15), work or installation warranty stated (15), free survey, estimate visit or price estimate (10), on-call service and response time stated (10), business ID (Y-tunnus) and service area displayed (10) | 100 |
| Electricity comparison services | Offers and prices visible without contact details (30), business model (commissions) stated openly (20), comparison coverage and limitations stated (15), electricity companies included in the comparison listed (10), business ID (Y-tunnus) displayed (10), independent review source displayed (15) | 100 |
| Medical supplies online | Product prices in euros displayed in the online shop without logging in or making contact (30), delivery costs and delivery terms displayed publicly before moving to checkout (20), comprehensive product information: material, compression class, size guide or wound care instructions displayed publicly on the product page (20), right of return and terms stated clearly (incl. the return restriction on hygiene products) (15), business ID (Y-tunnus) or legal company name displayed on the site (footer, delivery terms or privacy policy) (10), independent review source or customer review integration displayed on the site (5) | 100 |
| Medical expense insurance | Price estimate or calculator is visible without making contact (25), reimbursable treatment costs and maximum amounts clearly stated (15), excess in euros and its selection stated (15), health declaration, waiting periods and restrictions stated in advance (15), eligibility age and end age stated (10), treatment provider network and direct billing stated (10), insurer or business ID (Y-tunnus) displayed (10) | 100 |
| Password managers | Prices publicly displayed (30), free version limitations clearly stated (15), independent security audits published (20), owning company stated on the site (15), renewal price stated (not just the offer price) (10), independent review source displayed (10) | 100 |
| Floorball equipment online | Stick prices are shown in euros on the product page before placing an order (22), right of return stated (number of days and return terms) (20), delivery costs to Finland and delivery time stated before ordering (18), shaft technical details shown (flex, weight or material) (14), blade or paddle details shown (hardness or type) (10), business ID (Y-tunnus) or owner details shown on the site (8), range covers sticks for different skill levels (beginner, recreational and competitive sticks) (8) | 100 |
| Sauna heater manufacturers | Price of a sauna heater, price examples or online shop price publicly shown (not only a quote request) (24), heater output (kW) or sauna size sizing guide/calculator stated (14), warranty (in years) or warranty terms stated on the site (12), material and construction details shown (steel, cast iron, soapstone, amount of stones) (10), heater range stated (electric, wood-burning, combi/steam heaters) (10), resellers or stores listed or searchable (8), installation, electrical work or authorised installer stated (6), delivery or online shop delivery terms stated (6), business ID (Y-tunnus) or operating company shown on the site (6), contact details shown (phone or e-mail) (4) | 100 |
| Sauna builders | Sauna package or 'from' price in euros published on the site without contact or a quote request (30), delivery contents itemised: what is included (benches, heater, paving, installation, foundation) (20), warranty length and terms clearly stated on the site (20), availability and content of an installation service or turnkey delivery described on the site (20), business ID (Y-tunnus) or official name of the operating company clearly shown on the site (10) | 100 |
| Sauna supplies online | Product price displayed without logging in (25), heater output and sauna size sizing guide stated (15), delivery costs for a large product and the free delivery threshold stated (15), right of return and cancellation publicly available (15), installation and electrical work requirements of the electric heater stated (10), product warranty stated (10), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Adventure parks | Ticket prices in euros shown online (24), height and age limits stated (16), number of courses and difficulty levels described (14), season length and opening hours shown (14), tickets can be bought online (12), group and birthday package prices shown (10), business ID (Y-tunnus) or operating company shown (10) | 100 |
| Professional cleaning products online | Is the price of an all-purpose cleaner (5 l) visible in the online shop without logging in? (25), is the price of a disinfecting surface cleaner (5 l) visible without logging in? (20), is the minimum purchase limit or minimum order quantity clearly stated? (15), is delivery time stated as 1–3 working days or faster? (15), are safety data sheets (SDS) available online for the products? (15), are ecological or eco-labelled products clearly marked as a separate group? (10) | 100 |
| Cleaning services | Cleaning prices shown publicly (30), ordering or booking possible online (20), household deduction and its effect on the price stated (15), service area and contact details stated (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Investment platforms | Trading costs shown without logging in (30), custody fee stated (15), currency exchange fee stated (15), full price list publicly available (15), business ID (Y-tunnus) or supervisor stated (10), independent assessment source shown (15) | 100 |
| Investment gold and silver | Buy/sell premium: product prices published on the site in real time or calculable relative to the spot price (25), range: gold bars and coins and silver bars and coins available in several weight classes (at least 5 products) (20), buyback: buyback price, process or purchase offer published on the site (15), delivery and insurance costs: delivery price in euros and insurance clearly stated on the site (15), storage service: physical storage service for precious metals (vault, safe deposit box or tax warehouse) available (10), collection point: physical collection point or store from which the purchase can be picked up (10), owner stated: business ID (Y-tunnus) or official company name visible on the site (5) | 100 |
| Investment advice for private individuals | Annual management fee as a percentage or amount in euros published on the site without personal contact (30), investment strategy, asset classes or investment philosophy (active/passive/ESG) described on the site (20), minimum investment amount or client threshold (e.g. €50,000) mentioned on the site (20), digital portfolio tracking portal or online service mentioned on the site (15), personal investment adviser service or contact option mentioned on the site (10), business ID (Y-tunnus) or registration number mentioned on the site in the footer or on the about us page (5) | 100 |
| Investment insurance policies | Annual management fee (%) publicly stated (25), opening fee (€ or %) or subscription fee clearly stated (20), number of investment targets or funds stated (15), minimum contribution (€/month) or lump-sum investment minimum stated (15), tax benefit and taxation of the insurance wrapper explained to the consumer (10), withdrawal costs or terms of partial withdrawal explained (10), risk profiles or risk levels shown to the consumer (5) | 100 |
| Eyeglasses online stores | Price of frame and lenses visible in euros without logging in (25), entering of prescription and strengths online clearly instructed (20), lens options and surcharges (thinning, coating, progressive) stated (15), delivery costs and free delivery threshold openly stated (15), right of return or exchange for an individually ground product clearly stated (15), operating company or business ID (Y-tunnus) displayed (10) | 100 |
| Eye hospitals | Surgery price information shown publicly without contact details (30), surgical methods described (LASIK, PRK, SMILE, cataract surgery) (20), appointment or assessment visit can be booked online (20), warranty or follow-up checks described (10), business ID (Y-tunnus) shown (10), independent assessment source shown (10) | 100 |
| Indoor activity parks | Admission ticket price or price list publicly displayed on the site before the visit (22), locations and addresses of the venues stated (12), age groups or target group (e.g. age recommendation, toddler area) stated (10), opening hours displayed on the site (10), tickets can be bought or booked online (online shop or booking system in use) (10), activities or equipment described on the site (8), safety or usage rules displayed (e.g. socks, guardian's responsibility) (8), clear contact details (phone and e-mail) displayed (8), birthday or group package prices stated (6), business ID (Y-tunnus) displayed (6) | 100 |
| Indoor air investigation and moisture survey services | Price of an indoor air investigation or moisture survey in euros published on the site yes/partly/no (30), VOC measurement (volatile organic compounds) or similar chemical air analysis included in the service yes/partly/no (20), microbiological air or material sampling and analysis offered yes/partly/no (15), report in accordance with the Housing Health Decree (545/2015) or authority guidance, mentioned on the site yes/partly/no (15), repair design or action recommendations for damage repair offered yes/partly/no (10), delivery time (days) of the report or results mentioned on the site yes/partly/no (5), business ID (Y-tunnus) or the data protection officer's company clearly on the site yes/partly/no (5) | 100 |
| Interior design services | Hourly rate, fixed price or price estimate in euros is publicly shown on the site (35), plan content described (what you get: floor plan, 3D model, material boards, revision option) (20), operating area or service area clearly stated on the site (15), satisfaction guarantee or revision condition mentioned on the site (10), business ID (Y-tunnus) or registered company name visible on the site (10), independent assessment source (reviews, certification, trade association membership) shown (10) | 100 |
| Online interior shops | Product prices in euros shown without logging in (25), delivery costs and free-delivery threshold stated openly (20), right of return and return period clearly stated (20), range size or number of products stated (10), domestic origin or manufacturing/origin information stated (10), operating company or business ID (Y-tunnus) shown (15) | 100 |
| Online music instrument shops | Instrument price directly on the product page without logging in (25), delivery costs and free delivery threshold openly stated (20), right of return and return terms clearly stated (15), warranty length or the instrument's condition and testing stated (15), stock level or availability visible on the product page (10), operating company or business ID (Y-tunnus) displayed (15) | 100 |
| Social media marketing agencies | Starting price of a monthly package in euros published on the site without a quote request (25), content production (filming, editing, subtitles) is included in the package: described clearly on the service page (20), paid social media advertising (Meta/TikTok ads) mentioned as a separate service or in the package section (15), monthly reporting or meeting is included in the package: mentioned explicitly (15), channel-specific special expertise (IG/TikTok/FB/LinkedIn) stated on the service pages (10), business ID (Y-tunnus) or company details displayed on the site (10), client references or case examples published by name on the site (5) | 100 |
| Social media management tools | Pricing is shown publicly without making contact (25), free version or free trial and its limits stated (15), pricing model (per channel, per user or per brand count) is clear (15), EU or GDPR data location and data protection stated (15), contract period and cancellation stated (10), Finnish-language interface or support (10), owning company stated on the site (10) | 100 |
| Diving training | PADI/SSI/SDI Open Water Diver course price displayed on the site before registration (30), OWD course content described: pool sessions, open water dives and course length in days (20), clearly stated whether equipment (suit, tank, regulator) is included in the price or not (15), the course can be registered for or a place booked online without a phone call (15), business ID (Y-tunnus) or registered company name displayed on the site (footer, privacy policy or contact details) (10), independent review source (Google reviews, Tripadvisor etc.) displayed on the site (10) | 100 |
| Chocolate and sweet shops online | Price and pack size shown without logging in (25), delivery costs and free delivery threshold shown (20), ingredient list and allergens on the product page (20), delivery time and summer temperature sensitivity stated (15), right of return and cancellation for food products stated (15), business ID (Y-tunnus) shown on the site (5) | 100 |
| Business succession services | Service description covers the whole business succession process: valuation + tax planning + agreements (all three mentioned) (25), experience with SMEs or family business succession mentioned explicitly on the service page (20), pricing or price level stated (package price, hourly rate or estimate of the assignment price) (20), customer references, case stories or a named customer assignment published on the site (15), free initial consultation, discovery call or quote request form offered on the site (10), experts specialising in business succession presented by name on the site (5), stages or timeline of the succession process described on the site (5) | 100 |
| Finnish design products online | Product prices in euros displayed on product pages without logging in or registering (25), designer's name stated on the product or collection page (20), delivery costs and/or free delivery threshold stated openly before checkout (15), right of return and return period stated clearly on the site (15), Finnish manufacturing or origin mark or certificate displayed (Key Flag, Design from Finland, Made in Finland or similar) (15), operating company, business ID (Y-tunnus) or ownership information clearly displayed on the site (10) | 100 |
| Streaming services | Monthly prices publicly displayed (30), differences between subscription tiers (ads, quality, devices) stated (20), cancellation and commitment period stated (15), owning company stated on the site (15), Finnish-language site and prices in euros (10), independent review source displayed (10) | 100 |
| Large-scale landlords | Available apartments browsable online with rents (26), water charge and other additional fees itemised (16), size and practice of the deposit stated (14), notice period and practice stated (12), application process and resident selection described (12), resident benefits described (8), business ID (Y-tunnus) or owning company shown (12) | 100 |
| Art auctions | Buyer's fee (buyer's premium, %) displayed in the purchase terms or price list before registering or taking part in the auction (30), seller's commission (%) displayed in the sale terms or price list before consigning an item to auction (25), auction catalogue (items, images and estimated price ranges) published online before the auction, browsable without registration (20), online bidding possible without being present (live online auction or leave-a-bid function) (15), operating company's name or business ID (Y-tunnus) clearly displayed on the site (footer, privacy policy or contact details) (10) | 100 |
| Art supplies online | Euro prices of products published on the site without registration (25), price of acrylic paints (e.g. a 12-piece set or a single tube) published (20), home delivery or postal shipping available directly from the online shop (15), right of return or return policy described on the site (15), at least 2 different artist paint brands listed in the online shop (15), business ID (Y-tunnus) or company details visible on the site (10) | 100 |
| Fireplaces and stoves online | Product price shown without logging in (25), delivery cost for a large or heavy product stated before checkout (20), technical data (output, heat storage capacity, dimensions, weight) on the product page (15), installation, flue compatibility or fire safety distances stated (10), product warranty in years stated (10), right of return and any restriction stated (10), business ID (Y-tunnus) or responsible company clearly stated (10) | 100 |
| Taxi services | Prices or price examples publicly displayed (25), ordering methods (app, phone, street) described (20), cancellation, waiting and extra-charge policies stated (20), service area stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| House manufacturers | House model price or price estimate shown without making contact (25), delivery scope (frame, ready to move in or turnkey) clearly itemised (20), range and floor plans openly browsable (15), energy class, U-values or materials stated (12), warranty and RS system or consumer protection stated (12), delivery time and erection stated (8), manufacturer, business ID (Y-tunnus) and solvency shown (8) | 100 |
| Financial advice – business acquisitions | Service range clearly described on a Finnish-language page (DD, valuation, CF, strategy) (25), named Finnish M&A deal cases published with the parties to the deal (20), valuation service explicitly offered (15), due diligence (on the buyer's or seller's side) explicitly described (15), Finnish M&A professionals named with their roles (10), Finnish-language M&A/transaction services subpage reachable (10), Nordic or global network explicitly mentioned (5) | 100 |
| Housing company maintenance log software | Monthly price or pricing model published on the product page: a concrete euro amount or price calculator visible without a contact request (25), maintenance logbook features documented on the product page: maintenance plan, fault reports and management of properties itemised (20), PTS (long-term plan) or maintenance planning function mentioned in the product: long-term planning is part of the software (15), resident portal or resident communication is included in the product and mentioned on the product page (15), operator's business ID (Y-tunnus) shown on the site: registration number found in the footer or contact details (10), order terms or contract notice period stated openly on the product page or in the terms of use (10), external integrations documented: property management system or accounting integrations mentioned (5) | 100 |
| Housing company insurance | Broad coverage level (fire + leak + burglary/vandalism + building services) available (25), property owner's liability insurance included in the insurance package (20), property owner's legal expenses insurance included in the insurance package (15), breakdown damage to building services (pipes, HVAC, heating) covered (15), full-value insurance offered (the sum insured does not need to be determined in advance) (10), board/property manager liability insurance (management liability insurance) included (10), 24/7 claims reporting service offered (5) | 100 |
| Dance schools | Term fee or course price publicly displayed in euros (30), cancellation and payment terms stated (termination, refund, instalment payment) (14), trial or introductory lesson policy stated (12), dance styles and level groups described (12), enrolment in the course possible online (12), business ID (Y-tunnus) or operating company displayed (10), independent assessment source displayed (10) | 100 |
| Dance supplies online | For a dance shoe (ballet slipper or similar), the price in euros is shown on the product page without logging in (25), the material used in the shoe (leather, canvas, synthetic) mentioned in product information (15), sole type (full sole or split sole) or hardness level mentioned in product information (10), EU or UK sizes shown on the product page or in the size guide (10), return right and period clearly stated before purchase (15), delivery costs or free delivery threshold shown before moving to checkout (10), fitting instructions, size guide or professional fitting service available (10), operating company or business ID (Y-tunnus) shown on the site or in the privacy notice (5) | 100 |
| Event equipment rental companies | Product catalogue: a browsable product catalogue with names and images published on the site (25), price list: a public price list or price point (at least one product with a euro price) found on the page or in a downloadable PDF (20), setup and dismantling service: whether setup and dismantling are offered, mentioned explicitly (15), terms of delivery: public contract terms or rental terms found on the site (15), operating area: geographic coverage (all of Finland or a region) clearly stated (10), references: named events, festivals or clients mentioned on the site (10), online tool: a web-based quote request form or ordering system found (5) | 100 |
| Event tickets | Service fees (extras) shown before the payment process (30), the total price (ticket + fees) can be found out without going through the purchase process (20), cancellation and alternative options policy publicly shown (20), tickets can be ordered without registering (10), business ID (Y-tunnus) shown (or the owning company clearly stated) (10), independent review source shown (10) | 100 |
| Accident insurance | Price calculator or price estimate shown without contact (25), maximum compensation level (€) or compensation classes clearly stated (20), covered situations (leisure time, sports) stated before contact (15), compensation for permanent impairment or disability compensation clearly stated (15), excluded or restricted situations/sports stated in advance (10), insurance terms or product fact sheet publicly available (10), insurer or business ID (Y-tunnus) shown on the site (5) | 100 |
| Wallpaper online | Wallpaper roll or square-metre price displayed without logging in (25), delivery costs and free delivery threshold stated (20), right of return and cancellation publicly available (20), pricing of made-to-order or photo wallpaper stated clearly (10), wallpaper material, dimensions and consumption stated on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source displayed (5) | 100 |
| Laser tattoo removal | Price in euros by size published without consultation (30), laser type used (Q-switched/PicoLaser/other) named on the page (20), estimated number of treatment sessions or range stated (15), assessment visit or consultation process and price explained (15), recovery time or interval between treatments mentioned (10), practitioner's training or doctor's supervision mentioned on the page (10) | 100 |
| Tattoo studios | Minimum tattoo price in euros shown on the website without contacting the studio (40), pricing model stated on the site (hourly rate or per-design/per-piece price) (20), booking possible online or digitally (not by phone alone) (15), artists' portfolio (gallery or example work) viewable on the site (15), business ID (Y-tunnus) or registered company name shown on the site (footer, privacy policy or contact details) (10) | 100 |
| Self storage | Storage unit price publicly shown without contact details (30), booking or contract can be made online (20), contract terms (cancellation, commitment period) stated (15), insurance cover or liability for goods stated (15), business ID (Y-tunnus) shown (10), independent assessment source shown (10) | 100 |
| Tea shops online | Loose-leaf tea price (e.g. per 100 g or per bag) shown without logging in (25), tea origin and organic or fair-trade labels stated (15), delivery costs and free-delivery threshold stated (15), right of return for an opened food product clearly stated (15), business ID (Y-tunnus) or responsible company clearly stated (15), brewing instructions (amount, temperature, time) on the product page (10), breadth of tea range and tea types clearly shown (5) | 100 |
| AI image generation services | Pricing publicly displayed without registration or contact (25), commercial use rights (whether images may be sold or published) clearly stated (20), free version or free trial and its actual limitations stated (15), whether it is clearly stated if generated images or prompts are used to train AI (15), pricing model (subscription vs. credit-based, price per image) clear (15), company operating the service stated on the site (10) | 100 |
| AI assistants | Monthly price in euros or dollars displayed without registration or contact (25), real limits of the free tier (message limit, model, features) stated clearly (25), whether it is stated clearly how the user's chat content or inputs are used to train AI (20), Finnish-language interface or clearly stated Finnish language support (15), multimodal capabilities (text / image / audio / file) listed publicly before registration (10), operating company displayed on the site (footer, privacy notice or terms of use) (5) | 100 |
| AI writing tools | Whether the use of inputs for model training is stated and whether it can be prevented (25), Finnish language support (interface or generated text) stated (20), monthly price or free tier publicly displayed without contacting (20), data location (EU or US) clearly stated (15), free version or trial and its limits stated (10), owning company stated on the site (10) | 100 |
| AI services for businesses | GenAI/ML/NLP/computer vision specialisations named on the site (25), customer case or reference mentioned by name published (25), named technology partners (AWS/Azure/Google/NVIDIA/OpenAI) shown (20), named AI experts or thought leadership content published (15), industry-specific AI experience (industries listed) shown (10), operating Finnish company's business ID (Y-tunnus) or registry details on the site (5) | 100 |
| Tekstiilipaino | Unit price or price example (e.g. printed T-shirt) published on the site without a quote request or logging in, a price calculator is acceptable (30), minimum order quantity in pieces clearly stated on the site (20), printing method used (DTG, DTF, screen printing, embroidery etc.) described on the site (20), delivery time or production time in working days or weeks stated on the site (15), operating company's name or business ID (Y-tunnus) clearly displayed on the site (footer, privacy policy or contact details) (10), maximum print area or print max per item (cm or mm) stated on the site (5) | 100 |
| SMS services | Message price (cents/SMS) publicly shown without making contact (25), opening or monthly fee and volume tiers stated (10), sender name and Finnish operator connections/registration stated (15), SMS API and integrations documented (10), data location (EU/Finland or global) and GDPR stated (15), contract model and cancellation stated (10), company providing the service stated on the site (15) | 100 |
| Tennis centres | Hourly price of a court slot in euros shown for different times of day (28), price or policy for regular slots shown (16), number of courts and surface or conditions described (12), court slot can be booked online (12), price of coaching or courses in euros shown (12), use of exercise benefits (Epassi, Smartum, Edenred) stated (10), business ID (Y-tunnus) or operating company shown (10) | 100 |
| Patio and garden furniture | Euro prices of garden or patio furniture publicly displayed before adding to the basket (30), materials used in the furniture (wood/steel/plastic/polyrattan/aluminium) stated on product pages (18), product can be added to the basket and ordered directly from the online shop (14), home delivery price, threshold or terms stated clearly before moving to checkout (14), right of return (days) and return terms stated (12), product warranty period or warranty terms stated on the product or terms page (6), business ID (Y-tunnus) or operating registered company displayed on the site (6) | 100 |
| Terassilasitus | Price estimate, price example or price calculator publicly shown on the site before a quote request (25), glazing systems described: material (tempered/laminated), sliding vs. fixed structure (20), warranty length and terms clearly stated on the site (20), installation process or delivery time described on the site (15), name of operating company or business ID (Y-tunnus) clearly shown on the site (footer, privacy or contact details) (10), reference photos or customer reviews shown on the site (10) | 100 |
| Health care devices for home use | Euro price of the main product displayed on the brand's own site without registration (25), clinical accuracy validation or external certification mentioned (ESH, BHS, BIHS, ISO 81060) (18), Finnish-language site or clear EUR pricing for the Finnish target market (15), CE medical device class (I, IIa, IIb) or MDR compliance stated (15), measurement accuracy or inaccuracy as a ± value (mmHg, %, bpm) described in product information (12), Bluetooth connectivity and compatible mobile app mentioned and described (10), owning company and headquarters stated on the site or in the privacy notice (5) | 100 |
| Health check-up services | Total price of the health check package in euros publicly shown on the site (30), appointment can be booked online without a call or contact (20), package content described: blood tests, ECG or doctor/nurse visit itemised (20), waiting time for laboratory results (days or weeks) stated on the site (10), business ID (Y-tunnus) shown on the site (in the footer, privacy policy or company details) (10), independent assessment source shown (e.g. Trustpilot, Google Reviews or similar) (10) | 100 |
| Private health insurance | Monthly price or price example of the health insurance is published on the site without a quote request (20), the maximum compensation amount in euros is clearly published on the site (15), a remote doctor or nurse service is offered as a benefit included in the insurance (15), direct settlement or direct billing is in use (the clinic bills the insurance company directly) (15), at least three different excess options are available for the insurance (15), the insurance can be taken without home insurance from the same company (no forced bundling) (10), business ID (Y-tunnus) or legal company name is visible on the site (footer, privacy policy or contact details) (10) | 100 |
| Will-drafting services online | Main price of the will or service published as a euro amount on the site (30), continuing power of attorney (edunvalvontavaltuutus) available from the same provider and price published (20), personal review or drafting by a lawyer or legal professional included in the service price (15), delivery time or document completion time stated clearly (15), right to edit or the possibility to update the document later mentioned (10), prenuptial agreement available from the same provider (10) | 100 |
| File transfer services | Maximum file size (GB) of the free plan shown on the front page or price list without registration (30), monthly price of a paid plan in euros or in a clearly convertible currency shown on the price list without logging in (20), validity period in days of a shared link on the free plan stated on the site (20), encryption method (TLS, AES-256 or equivalent) mentioned on the security or privacy page (15), server or data location (country or data centre region) stated on the site or in the privacy notice (10), official name and country of the operating company clearly shown on the site (in the footer, privacy notice or About page) (5) | 100 |
| Computer repair | Repair or maintenance prices shown publicly in euros (28), call-out fee, home visit or fault diagnosis fee stated in euros (16), hourly rate or price of work stated (12), warranty on the work or repair stated (12), home visit or bringing the item to the shop stated (10), service area or localities stated (8), business ID (Y-tunnus) or operating company displayed (8), independent review source displayed (6) | 100 |
| Cybersecurity services for businesses | Content of security services (monitoring, auditing, testing, consulting) clearly described (12), certifications (ISO/IEC 27001, ISO 9001, SOC 2 etc.) displayed by name (20), round-the-clock monitoring service or SOC clearly described (16), response time, service level agreement (SLA) or on-call duty stated (12), pricing, starting price or pricing model stated without a quote request (12), references or customer stories displayed (10), service and support available in Finnish (10), business ID (Y-tunnus) or responsible company clearly displayed (8) | 100 |
| Charter transport services | Starting price of a limousine or chauffeur service (e/trip) or hourly price (e/h) publicly visible on the site without logging in or contact (40), a fleet page or section presents the available vehicles (at least model, picture and number of passengers) (15), service areas (cities or regions) clearly mentioned on the site (10), minimum charge or minimum booking hours stated on the site (10), the site has a working online booking form or contact form (10), name of the operating company or business ID (Y-tunnus) clearly shown on the site (footer, privacy policy or contact details) (10), FAQ section or additional information page stating cancellation terms or vehicle equipment (5) | 100 |
| Charter bus services | Price information or price calculator published on the site without a quote request (e/km, e/hour or package prices) (25), seat counts of the bus or buses (e.g. 20 / 50 / 70 persons) described on the site (20), online form or online quote request available without calling or e-mailing (15), different occasion types (weddings, company outings, school transport, events, etc.) mentioned as separate services on the site (15), service area or operating area (cities, region, nationwide) described on the site (10), bus extras or additional services (WiFi, air conditioning, toilet, restaurant, touchpoint) described (10), business ID (Y-tunnus) or the company's official name shown on the site (5) | 100 |
| Auditing firms | Pricing or pricing model of the audit publicly shown (15), audit service aimed at SMEs clearly described (20), offices and their locations shown (15), authorised audit firm or KHT/HT auditors stated (15), service range (audit, tax, advice) described (10), contact and request for quote clearly instructed (15), business ID (Y-tunnus) or responsible company clearly shown (10) | 100 |
| Accounting firms | Pricing (monthly packages or hourly rates) publicly displayed (30), service content described (20), software and integrations used stated (15), authorisation or KLT qualifications stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Private occupational therapy services | Whether the price list for visits in euros is published on the site (for a self-paying customer) (30), whether the company is an official Kela service provider or mentions the Kela service voucher (20), whether the company offers occupational therapy for children (children's/youth rehabilitation named) (15), whether remote therapy or remote appointments are available (15), whether the company offers home visits (home, daycare or school) (10), whether there are locations or services nationwide or in several regions (10) | 100 |
| Office furniture stores | Starting price of an electric desk published online without a quote request: price or price range found directly on the product or category page (25), furniture installation service included in the offering: delivery and installation with the order clearly stated or orderable (20), B2B purchase at 0% VAT possible: the online shop has business customer prices or the sales team offers 0% VAT invoicing (20), starting price of an ergonomic office chair published online without a quote request (15), physical showroom or branch in Finland open to customers: address and opening hours published (10), business ID (Y-tunnus) published on the site: found in the delivery terms, privacy policy or contact details (5), contact and quote request clearly displayed: form, e-mail or phone easy to find (5) | 100 |
| Office supplies online | Product prices visible in the online shop without logging in or an account (22), delivery time stated (e.g. 1-2 working days) (14), delivery costs or free delivery threshold stated (14), business customer invoicing or account customer status stated (12), breadth of selection or number of products shown (10), right of return or exchange and its terms shown (10), product can be ordered directly from the online shop (10), business ID (Y-tunnus) shown (8) | 100 |
| Office space rental | Monthly price of the office (e/month or e/month/m²) published on the website (30), minimum contract term or notice period stated on the website (20), full range of office room sizes (1–5 people and/or over 5 people) stated (15), meeting room or shared spaces included in the package or bookable by members (15), internet connection stated as included in the monthly rent (10), locations in at least two different cities in Finland (10) | 100 |
| Trampolines online | Trampoline prices are shown online by model before purchase (and what the price includes) (18), warranty length stated (frame and jumping mat warranty in years) (16), safety standard or certification stated (EN 71-14, TÜV, GS or equivalent) (12), spare part availability stated (spare parts range or availability promise) (12), product details comprehensive (diameter, maximum user weight, number of springs, materials) (10), delivery cost and time stated before ordering (10), assembly instructions or service stated (installation video, instructions or installation service) (6), right of return stated (14-day return or trial period) (6), customer support channels stated (phone, e-mail or chat) (4), contact details displayed (phone or e-mail) (3), business ID (Y-tunnus) or company details displayed on the site (3) | 100 |
| Workout apps | Monthly and annual price publicly shown in euros without logging in (30), limits of the free version and differences of the paid version stated (20), automatic renewal and cancellation of the subscription stated (15), Finnish-language content or application interface available (15), owning company stated on the site (20) | 100 |
| Dating services | Monthly subscription price in euros publicly displayed without logging in (30), free version limits and differences with the paid version explained (15), automatic subscription renewal and cancellation explained (15), safety features (identity verification, fake profile prevention) explained (15), owning company stated on the site (15), Finnish-language site and prices in euros (10) | 100 |
| Pest control services | Price list or from-price visible without a contact request (20), Tukes registration or biocide authorisation mentioned and verifiable (15), business ID (Y-tunnus) or VAT number visible on the page (10), company background, owner or international group membership stated (10), household deduction option mentioned (10), professional certification, training or membership in a trade association mentioned (10), response time or express service clearly stated (10), satisfaction guarantee or pest control success guarantee mentioned (8), service areas or coverage clearly listed on the page (4), years of operation or length of experience mentioned (3) | 100 |
| Tutoring and private tuition services | Hourly pricing or package price (euros or from) published on the site yes/partly/no (30), teachers' level of education or qualification (e.g. Master of Education (KM), class teacher, special education teacher) published yes/partly/no (20), remote or online tuition explicitly offered yes/partly/no (20), free introductory lesson, trial lesson or money-back guarantee mentioned yes/partly/no (15), progress reporting or follow-up aimed at parents mentioned yes/partly/no (10), expertise in special education or special needs (e.g. NEPSY, dyslexia) mentioned yes/partly/no (5) | 100 |
| Interpreting services | Hourly charge or price of telephone interpreting stated without a request for quote (25), language range or number of languages stated on the site (20), 24/7 telephone interpreting or on-call interpreting stated and available (15), legal interpreting and the legal interpreter register or qualification mentioned (15), ordering process or delivery time/minimum time stated without making contact (15), business ID (Y-tunnus) or responsible company clearly shown (10) | 100 |
| Product photographers | Product-specific price (e/image or e/pc) published on the site (30), studio hourly rate or package price in euros published (20), styled or lifestyle photography (lifestyle/styling) available (15), product video or video clip service available (15), image delivery or handover time (days) mentioned on the site (10), email address or contact form visible on the site (10) | 100 |
| Personal alarm services | The service's monthly price is publicly displayed before contact (price or clear price list) (22), service content described (what the monthly price includes, help dispatch, equipment rental) (12), on-call provider and availability stated (own or outsourced monitoring centre, 24/7, training of professionals) (12), devices described (bracelet, pendant, locating safety watch, fall detection) (10), response time or progress of help stated (how and how quickly help is received after an alarm) (8), installation or activation fee and delivery method stated before ordering (8), service area stated (nationwide or limited areas) (8), order can be placed online (online shop or order form), not just a phone number (6), contract terms stated (notice period, trial period or non-binding contract) (6), contact details displayed (phone or e-mail) (4), business ID (Y-tunnus) displayed on the site (4) | 100 |
| Barrel saunas and garden saunas online | Is the price of a ready-made barrel sauna or garden sauna shown in euros in the online shop without contacting the seller? (25), does the site state the delivery time and delivery cost before ordering? (15), is it clear what is included in the price (heater, chimney, benches, stones)? (15), does the product page show the dimensions, wall thickness, wood species or weight? (15), is the length of the warranty stated on the site? (10), are the return and cancellation rights clearly stated on their own page? (10), is the seller company's Business ID visible on the site? (10) | 100 |
| Time tracking software | Per-user monthly price publicly shown without contacting the vendor (25), free version or trial and its limits (number of users) stated (15), time tracking method (timer, manual, clock-in or GPS) and mobile app stated (15), EU or GDPR data location and data protection stated (15), integrations with payroll, invoicing or project management listed (10), contract period and termination stated (10), owning company stated on the site (10) | 100 |
| Workplace wellbeing services | Monthly price or pricing model published (e/person/month or e/licence/month) (25), contents of the service package (number/type of sessions) published (20), crisis support or emergency service 24/7 offered (15), impact reporting or utilisation analysis offered to the HR buyer (15), integration with HR systems (HRIS/SSO/API) mentioned (10), mobile app available (App Store/Google Play) (10), minimum contract length or termination terms published (5) | 100 |
| Recruitment services | Open job listings can be browsed without logging in (25), the application process and its stages are described (20), salary or salary range is stated in listings (20), forms of employment and terms are explained (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Occupational health services | Pricing or a fixed monthly price stated without a quote request (25), contract levels (statutory vs. medical care) and their content itemised (15), digital appointment or remote service and its availability stated (15), contract terms, start-up fee or termination stated (15), Kela reimbursement and the effect on the employer's costs explained (10), branch network, localities or nationwide coverage shown (10), business ID (Y-tunnus) or responsible company clearly shown (10) | 100 |
| Occupational safety card training courses | Course price in euros shown online before registration (24), what the price includes stated (TTK card fee, study materials, certificate/mobile card, VAT status) (14), upcoming training days or dates shown (calendar, list or booking system) (14), you can register for or pay for the course online without a phone call (12), training formats (webinar, in-person training, online course, group training) and their price differences stated (12), cancellation, change and retake terms shown (incl. cancellation deadline) (10), TTK approval or contract trainer status mentioned on the site (8), name of the operating company or business ID (Y-tunnus) clearly shown on the site (6) | 100 |
| Workwear online | Product prices displayed without logging in (30), delivery costs and free delivery threshold stated (20), right of return and return costs stated (20), size guide or warranty information displayed (10), operating company or business ID (Y-tunnus) displayed (10), FAQ or purchase guides available (10) | 100 |
| Swimming pool suppliers | Price of the pool or ready-made pool package publicly shown in euros (25), what the package includes (pool, filtration, piping, steps, chemicals) itemised (15), installation or erection service described (15), frame and material warranty and its terms stated (15), delivery area, time or costs stated (13), pool dimensions, material and construction described per product (9), business ID (Y-tunnus) or manufacturing company shown (8) | 100 |
| Swimming lessons | Course prices published on the site in euros (25), maximum group size (persons) stated on the site (20), teachers' training or qualification stated on the site (15), swimming instruction levels and goals described on the site (15), the school uses its own or a regularly booked private pool (10), summer or holiday courses offered and mentioned on the site (10), safety or lifeguard training mentioned on the site (5) | 100 |
| Exterior door manufacturers | Door prices, price examples or online shop prices publicly displayed (not only a quote request) (24), door U-value or energy efficiency stated on the site (14), warranty (in years, e.g. warp-free guarantee) stated on the site (12), material and construction details shown (wood, aluminium, insulation, burglar resistance, glazing) (10), delivery time or delivery process stated (8), made-to-measure option and available dimensions stated (8), stores or resellers listed or searchable (8), installation service and its terms stated (6), business ID (Y-tunnus) or operating company shown on the site (6), contact details shown (phone or e-mail) (4) | 100 |
| Sleep apnoea tests and CPAP therapy | Is the price of a sleep apnoea study (night polygraphy) published in euros (30), can a sleep apnoea study be ordered or booked without a doctor's referral (20), does the study take place at home during a night's sleep (home measurement device available) (15), is CPAP treatment initiation available through the same provider (15), is the delivery time of the results or the time window for the report published (10), is treatment follow-up or the follow-up care pathway described on the site (10) | 100 |
| Sleep apps | Subscription price (monthly or annual price) publicly on the site without the app store (22), sleep measurement method (microphone, accelerometer, ring, watch sensors) stated (20), whether it is stated what sleep data is used for and whether it is shared or sold (20), data location or privacy policy (GDPR/EU) clearly stated (12), free version or trial period and its limits stated (10), supported platforms (iOS, Android, watch) stated (8), owning company stated on the site (8) | 100 |
| Sports physiotherapy clinic | Price of a 45-minute sports physiotherapy session (e) clearly published (25), return-to-sport programme or pathway mentioned on the site (20), remote appointment or video appointment offered (15), Kela service voucher or Kela reimbursement mentioned for physiotherapy (15), waiting time or booking urgency published or stated (10), home visits or remote visits for athletes mentioned (10), certified sports physiotherapist (SUT/SFT) or equivalent qualification mentioned (5) | 100 |
| Running shoes and sports shoes online | Lowest price of a running shoe in euros clearly visible on the page (25), foot analysis, gait analysis or 3D foot scanning offered (25), right of return in days clearly published in the online shop (20), free delivery available (terms published) (15), at least 5 different running shoe brands listed in the online shop (10), business ID (Y-tunnus) or company details visible on the site (5) | 100 |
| Private sports doctors | Sports doctor visit price published in euros (before Kela reimbursement) (25), sports doctors' names and CVs or special expertise published (20), ultrasound examination mentioned as an available service (15), PRP treatment or other sports-injury-specific procedure mentioned (10), sports performance measurement or fitness testing available (10), the clinic can be accessed without a referral (10), care pathway or follow-up care explained on the page (10) | 100 |
| Sports clubs' fan merchandise | Fan product prices (euro price) displayed without logging in (25), product range (clothing categories or product categories) browsable without logging in (20), delivery costs or free delivery threshold stated before proceeding to checkout (15), right of return and terms or alternatives publicly available (12), official licensed or club's own status of the products stated (e.g. 'official' or the club's logo/emblem) (10), price or availability of a customisation or printing service mentioned (8), business ID (Y-tunnus) or the responsible company clearly stated on the site (5), e-mail or phone number visible without logging in (5) | 100 |
| Sportswear and outdoor clothing | Starting price of a winter jacket or outdoor jacket in euros published in the online shop (25), starting price of a running sweater or sports sweater in euros published in the online shop (20), right of return, with date, clearly displayed in the delivery terms (15), product temperature range or recommended operating temperature (Celsius or activity description) published on product pages (15), material information and sustainability or recycling info published (10), delivery costs and free delivery threshold in euros displayed (10), company owner or business ID (Y-tunnus) clearly displayed on the site (5) | 100 |
| Sports equipment chains | Product prices displayed online (25), delivery methods and costs stated before checkout (20), return and warranty terms publicly available (20), stores and opening hours stated (for an online shop: pick-up points) (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| News media | Subscription price and payment requirement stated clearly before giving details (25), responsible editor-in-chief and the newsroom's contact details shown (20), error correction and rectification policy publicly described (20), commercial content labelled and separation from journalism described (15), business ID (Y-tunnus) shown (10), independent review source shown (10) | 100 |
| Hiking services | Price per hiking trip (€/person) shown on the site before registration or contact (30), accommodation included in the price clearly described (tent, wilderness hut, simple cabin or hotel) (20), hiking route or destination (e.g. national park, route name, km or daily stages) described on the site (15), trip duration in days or nights stated on the product page (15), a place can be booked or registered online (not only by phone or e-mail) (10), maximum group size or typical group size (persons) stated on the site (5), business ID (Y-tunnus) or registered company name shown on the site (footer, privacy policy or contact details) (5) | 100 |
| Damage restoration and biohazard cleaning | Price of the initial assessment (€) or a statement that it is free, publicly on the site (25), round-the-clock emergency on-call service (24/7) clearly mentioned on more than one page (20), cooperation with insurance companies mentioned: authorised partner or direct claims handling (20), fire damage restoration (smoke and soot damage, demolition work, reconstruction) described as a separate service (15), nationwide service area or several offices in different cities mentioned on the site (10), business ID (Y-tunnus) or the company's official registered name clearly displayed on the site (10) | 100 |
| Influencer marketing services | Campaign pricing or price estimate (€/campaign or €/month) published on the site without a quote request (25), influencer network or database described comprehensively: size, categories or example influencers (20), channel-specific expertise listed: IG, TikTok, YouTube, podcast, blog etc. mentioned on the service pages (15), reporting model or campaign metrics (reach, engagement, ROI) described on the site (15), client references or case studies published by name on the site (15), brand safety, suitability filtering or ethical practices in influencer selection described (10) | 100 |
| Insurance brokers | Target group (SME/large company/industry) clearly published on the site (25), claims handling or claims assistance described as a service on the site (25), remuneration model (commission, fixed fee or monthly fee) stated on the site (20), digital insurance management portal for customers exists and is mentioned (15), client references or client recommendations published on the site by name (10), international partner network or international operations mentioned (5) | 100 |
| Insurance comparison services | Insurance quotes/price estimates visible without contact details (30), earning model (commissions) stated openly (20), coverage and limitations of the comparison stated (15), insurance companies included in the comparison listed (10), business ID (Y-tunnus) displayed (10), independent source of assessment displayed (15) | 100 |
| Lighting shops online | Luminaire price shown without logging in (25), delivery costs and free delivery threshold stated (20), right of return and cancellation publicly available (20), product warranty stated (10), stock level or availability shown on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (5) | 100 |
| Preparatory courses | Course price in euros publicly visible without enrolment or contact (35), course content described (number of lessons, study material, practice exams or similar) publicly (25), success rate, share of those who obtained a study place, or guarantee (money back) displayed on the site (15), teaching format (online / in-person / hybrid) and course length stated clearly (10), business ID (Y-tunnus) or operating company displayed in the footer, privacy notice or contact details (10), student feedback, reviews or official recommendations displayed on the site (5) | 100 |
| Photo book services | Base price of the cheapest photo book shown in euros without logging in (30), delivery costs stated openly (20), book sizes/formats and page counts in the price list (15), right of return or satisfaction/quality guarantee stated (15), delivery time stated (10), operating company or owner stated (business ID (Y-tunnus) for Finnish ones) (10) | 100 |
| Currency exchange services | Real exchange rate or exchange rate margin visible before commitment or registration (30), all fees (margin and fixed service fee) itemised openly with no hidden costs (25), list or number of supported currencies publicly visible (15), Finnish branches listed OR how the digital service is taken into use in Finland described (15), business ID (Y-tunnus) (for Finnish companies) or operating company and home country (for foreign ones) displayed on the site (10), independent review source (Trustpilot, Google reviews, award) displayed (5) | 100 |
| Surveillance cameras online | The EUR price of a two-camera package is clearly visible: package offer itemised on the website's camera listing page (25), camera resolution (megapixels or 1080p/2K/4K) mentioned on product pages: technical information can be found without searching (20), night vision feature (infrared, colour, spotlight) stated on product pages: 'night vision' or 'yonako' explicitly (15), WiFi connection type mentioned on product pages: WiFi standard or 'wireless' visible before purchase (15), local storage (SD card, NAS or NVR) stated on product pages: the storage option can be found without separate searches (15), monthly price of cloud storage clearly shown in euros: price of mandatory or optional cloud service itemised (10) | 100 |
| Voluntary supplementary pension savings | Annual management fee (% or €/year) clearly published on the site (25), minimum starting contribution or monthly saving in euros stated (20), investment options or fund range listed on the site (15), terms or restrictions on early withdrawal before retirement age explained (15), information on tax deductibility or tax benefit given on the site (10), product types offered (PS account, pension insurance, capitalisation contract) named (10), contract terms or insurance terms downloadable or readable on the site (5) | 100 |
| Inventory management software | Monthly price publicly shown without making contact (25), package tiers, user/order volume tiering and annual vs. monthly price itemised (15), free version or trial and its limits stated (15), EU or GDPR data location and data protection stated (15), prices of additional users, additional order volume and add-ons itemised (10), Finnish-language interface and support (10), owning company stated on the site (10) | 100 |
| Backup services | Subscription price and amount of storage shown publicly without logging in (20), amount of storage and price clearly itemised (unlimited or per terabyte) (15), file version retention time or version history stated (15), restore methods and restore time stated (online, app, disk delivery) (15), encryption and its level stated (AES, end-to-end, own key) (15), data storage location or country stated (10), operating company or owner stated on the site (10) | 100 |
| Security guard companies | Pricing, hourly rate or pricing model stated without a quote request (25), security services (site, patrol, alarm response, lobby and event guarding) clearly described (15), alarm response, guard response time or round-the-clock alarm centre stated (15), contract terms, contract length or termination stated (15), operating area or localities clearly stated (10), security company licence, guards' training or quality certification stated (10), business ID (Y-tunnus) or responsible company clearly displayed (10) | 100 |
| Liability insurance for businesses | Is an indicative annual premium, price example or online calculator for a small or medium-sized business's business liability insurance published on the site (30), is the insurance's compensation limit in euros (e.g. €500,000 per claim) stated on the product page (20), is product liability insurance mentioned separately or offered as an add-on (20), can the insurance terms or product summary be downloaded directly from the site without a quote request (15), is the euro amount or percentage class of the excess stated on the product page or in the terms (10), is the insurer's business ID (Y-tunnus) visible on the site (5) | 100 |
| Boat maintenance and winter storage | Winter storage price in euros per square metre (€/m²) publicly shown on the site (35), servicing hourly rate (€/h) or concrete service price in euros shown on the site (20), lifting service (launching/hauling out of the water) mentioned with prices or availability information (15), pressure washing or bottom epoxy coating mentioned as a service with prices (10), business ID (Y-tunnus) or legal company name shown on the site (10), contact or quote request possible online (form, email or phone visible) (10) | 100 |
| Boat rental | Rental price (hour, day or week) shown before making contact (20), rentable boat types and models shown (15), driving licence or qualification requirement (or the lack of one) stated (15), insurance cover and excess or security deposit stated (15), cancellation and change terms shown (12), the boat can be booked online or from a booking calendar (10), rental locations shown (5), business ID (Y-tunnus) shown (8) | 100 |
| Boating training | Course price in euros shown on the site before contact (30), course content described: what is taught, course duration and what is included in the price (theory, practice, certification, materials) (20), SPV authorisation, Traficom qualification, HVK or other official certification or qualification option clearly mentioned on the site (15), you can register for the course or book a place online without a phone call (15), business ID (Y-tunnus) or registered company name shown on the site (footer, privacy policy or contact details) (10), independent review source (Google reviews, Facebook reviews, Trustpilot etc.) shown or linked from the site (10) | 100 |
| Winter boat storage | Storage price (e/m²/season or e/season by size) shown on the site before contact or contract (30), both indoor (heated or cold hall) and outdoor storage options clearly described on the site, including prices or price range (20), lifting and launching service stated on the site (capacity, price or procedure) (20), additional services described on the site: winter preparation, bottom painting, maintenance or transport service (15), electronic management system or customer portal (OMA VENE or similar) mentioned on the site (10), business ID (Y-tunnus) or registered company name shown on the site (footer, privacy policy or contact details) (5) | 100 |
| Boating supplies online | Product prices shown without logging in (25), delivery methods, costs and free-delivery threshold stated before checkout (20), return and warranty terms publicly available (20), stock level or availability shown on the product page (15), business ID (Y-tunnus) shown on the site (10), independent assessment source shown (10) | 100 |
| Boat insurance | Price calculator or quote online without a phone call (20), contents of the hull cover (storm, grounding, theft, mast) itemised (20), storm or usage limit and terms limiting compensation stated (15), age deductions and determination of market value explained (15), deductible level or choice stated (10), winter storage or mooring terms stated (10), insurer or business ID (Y-tunnus) displayed (10) | 100 |
| Curtain and blind online stores | Made-to-measure price displayed with dimensions without a quotation request (25), made-to-measure product return and cancellation right clearly stated (20), measuring guide for sizing the product available (15), delivery costs and delivery time stated (15), material or fabric sample service offered (10), business ID (Y-tunnus) or responsible company clearly stated (10), product warranty stated (5) | 100 |
| Blood test services | Prices of individual tests or test packages stated in euros without contacting (25), clearly stated that tests are available without a doctor's referral and what the minimum age is (15), results response time or completion time stated (15), appointment booking or test ordering possible online (15), sampling fee or composition of the total price (what the price includes) stated (10), network of sampling points or locations displayed (10), business ID (Y-tunnus) or responsible company clearly displayed (10) | 100 |
| E-commerce fulfilment services | Is the price of storage published (e.g. €/shelf metre/month or €/pallet/month)? (25), is the price of order picking published (e.g. €/order or €/line)? (25), are the supported online shop platform integrations listed (Shopify, WooCommerce, MyCashFlow etc.)? (20), is the price of packaging or packaging material published (€/order or €/parcel)? (15), is the returns handling process and price described on the site? (10), is a minimum volume or minimum order quantity stated publicly? (5) | 100 |
| E-commerce platforms | Monthly price or pricing publicly displayed (30), free trial period or freemium available (20), payment methods, themes and integrations described (20), Finnish-language customer support mentioned (15), business ID (Y-tunnus) or owning company displayed (10), help centre, guides or FAQ available (5) | 100 |
| Online course platforms | Monthly price publicly shown without making contact (20), transaction fee per sale (%/course) itemised clearly (20), free tier or free trial and its limits stated (15), what the price includes (own domain, memberships, number of courses) itemised (10), EU or GDPR data location and data protection stated (10), contract period and cancellation stated (10), owning company stated on the site (15) | 100 |
| Online payment services | Transaction fee (% share and fixed per-transaction fee) shown without sales contact (25), monthly or opening fee shown (15), supported payment methods (card, online banking, MobilePay, invoice) listed (15), settlement delay (when the money is in the merchant's account) stated (15), contract commitment and cancellation stated (10), integrations with online shop platforms stated (10), operating company or business ID (Y-tunnus) shown (10) | 100 |
| Online printing services | The product price or price calculator shows the amount in euros without logging in (25), delivery time and delivery costs stated openly (20), artwork guidelines, templates or proofing available (15), return and complaint terms for printing errors clearly stated (15), minimum batch size or batch-size pricing visible (10), operating company or business ID (Y-tunnus) shown (15) | 100 |
| Online therapy services | Consultation prices publicly shown before contact (20), remote or online consultation (video link) clearly described (15), Kela rehabilitation psychotherapy and eligibility for reimbursement explained (15), therapists' qualifications and training described (e.g. licensing, therapy orientation) (15), appointment can be booked online without calling (10), waiting time or availability of appointments stated (10), forms of therapy and range of services described (8), business ID (Y-tunnus) shown (7) | 100 |
| Domain registrars | Registration price publicly displayed (25), renewal price (2nd-year price) stated openly (25), services (DNS, transfer, privacy protection) described (20), Finnish-language customer support mentioned (15), business ID (Y-tunnus) or owning company displayed (10), help centre, guides or FAQ available (5) | 100 |
| Online coaching services | Programme or monthly coaching price in euros publicly displayed without a contact request (30), remote coaching with a coach (messaging, video meetings or personal feedback) clearly described, not just a self-guided programme PDF (20), inclusion (or absence) of a nutrition plan or diet plan clearly stated on the site (15), programme or coaching period duration in weeks or months stated publicly (15), site distinguishes gender- or goal-specific programmes (e.g. for women/men or fat loss/muscle gain/rehabilitation/athletic performance) (10), coach or coaching team introduced by name, photo or professional experience on the site (5), business ID (Y-tunnus) or legal company name displayed on the site (footer, privacy policy or contact details) (5) | 100 |
| Tax consulting for private individuals | Hourly rate or service package prices publicly visible on the site (25), remote consultation (Zoom, Teams or phone) separately mentioned as available (20), international taxation or expat expertise mentioned as a service (20), cryptocurrency taxation mentioned as a specialist skill or a separate service (15), free initial consultation, contact or quick question available without purchase commitment (10), business ID (Y-tunnus) or the company's official name clearly shown on the site (10) | 100 |
| Water analysis services | Prices of test packages in euros publicly online before contact (30), package content itemised: which analyses are included (bacteriology, metals, radon etc.) (25), sampling instructions publicly available (how to take the sample, what is needed) (15), result delivery time stated online (days or weeks) (15), FINAS accreditation or equivalent approval clearly mentioned on the site (10), name of operating company or business ID (Y-tunnus) clearly shown on the site (5) | 100 |
| SUP boards and water sports equipment online | Is the price of the SUP board shown in euros on the category or product page without logging in? (25), does the site state the delivery time and delivery costs before ordering? (15), is it clear what is included in the package (paddle, pump, fin, carry bag, repair kit)? (15), are the dimensions, load capacity or weight shown for the product? (15), does the site have a SUP board selection guide or buyer's guide? (10), are the return and cancellation rights clearly stated? (10), is the seller company's Business ID visible on the site? (10) | 100 |
| Water damage restoration | 24/7 on-call service clearly stated (round-the-clock/24 h on-call) (25), serves the whole of Finland or several cities/regions (not just one city) (20), RAP or VAR certification/authorisation stated and verifiable from the page (20), damage restoration process explained step by step (survey, drying, repair) (15), direct cooperation with insurance companies stated or direct invoicing (10), response time or estimated arrival time stated (e.g. 'within 2 hours') (5), operating company's name or business ID (Y-tunnus) clearly displayed on the site (5) | 100 |
| Video editing software | Price publicly shown without making contact (subscription or one-off purchase stated) (22), free version or trial and its real limits (watermark, export limits) stated (18), supported export resolution and formats stated (15), supported operating systems (Windows, Mac, mobile) stated (10), cloud storage and its status stated (10), contract period and cancellation stated (10), owning company stated on the site (15) | 100 |
| Video conferencing services | Monthly price publicly displayed without contacting (20), actual limits of the free tier (time limit and number of participants) stated (18), participant and meeting duration limits itemised by plan tier (15), recording and cloud storage stated (12), EU or GDPR data location and data protection stated (12), contract term and cancellation stated (8), owning company stated on the site (15) | 100 |
| Video production companies | Starting price or price range for a corporate video published on the site (25), concrete service packages or production examples with their contents listed (20), drone filming or aerial photography service mentioned in the range (15), customer's copyright or full usage rights to the video clearly stated (15), delivery time or typical production schedule stated on the page (15), animation production (2D/3D/explainer video/motion graphics) in the range (5), subtitling, CC or title design in the service range (5) | 100 |
| Sewer maintenance | Price list or hourly rate visible online before making contact (22), a concrete price example in euros or an itemised price list displayed (12), on-call and overtime surcharges or call-out fee itemised (10), round-the-clock (24/7) on-call service offered and stated (8), service range stated (suction truck, pressure washing, well emptying) (12), sewer camera inspection or condition survey offered as a service (8), service area stated clearly (10), phone and e-mail or contact form displayed (10), business ID (Y-tunnus) or company details displayed on the site (8) | 100 |
| Landscaping | Hourly rate, square-metre price or price estimate in euros is publicly shown on the site (35), work content described (what is included in the price: groundwork, soil materials, planting, waste removal) (20), service area clearly stated on the site (15), warranty for the work or satisfaction guarantee mentioned on the site (10), business ID (Y-tunnus) or registered company name visible on the site (10), independent assessment source (reviews, certification, trade association membership) shown (10) | 100 |
| Virtual office | Monthly price in euros is publicly visible on the site without contacting the company or logging in (30), the address can be used as the company's official registered address with PRH or YTJ, and this is stated on the site (20), notice period or minimum contract term is stated on the site (15), telephone service or reception service (phone answering for the company) is offered as an additional service or included in the basic package (10), meeting room or workspace is available (included in the package or available at a discounted price) (10), the provider's business ID (Y-tunnus) or registered company name is clearly displayed on the site (footer, privacy policy or contact details) (10), mail handling method is described: how letters are received, scanned or forwarded (5) | 100 |
| Virtual offices and business address services | Is the price of the address service (e/month or per contract term) published without a request for quote? (25), does it state that the address can be registered as the company's official address (PRH/YTJ)? (15), is mail scanning described and its price or included quantity stated? (15), are the mail storage time, forwarding or limits on parcel handling stated? (10), are the contract term or notice period stated on the site? (15), can a meeting or conference room be booked with the service (discount or separate price)? (10), is the service provider's Business ID visible on the site? (10) | 100 |
| Antivirus software | Prices publicly displayed (30), renewal price stated (not just the offer price) (20), owning company stated on the site (15), independent test results (AV-TEST etc.) displayed (15), Finnish-language site and prices in euros (10), independent review source displayed (10) | 100 |
| VPN services | Price displayed without contact details (30), renewal price stated (not just an offer price) (20), owning company stated on the site (15), jurisdiction stated (10), logging policy stated (15), independent audit displayed (10) | 100 |
| Bedding and linens online | Product price displayed without logging in (15), fibre content or material (e.g. 100% cotton, cotton satin) on the product page (15), size in centimetres and, where needed, a size chart on the product page (12), washing and care instructions stated on the product page (10), origin or country of manufacture stated (10), delivery costs and free delivery threshold openly stated (13), right of return and exchange, also for an opened textile package, clearly stated (15), operating company or business ID (Y-tunnus) clearly stated (10) | 100 |
| Rental brokerage services | Size and calculation method of the brokerage fee publicly shown before contact (fixed euro amount or e.g. one month's rent + VAT) (22), what the fee includes described (photography, viewings, credit check, rental agreement) (14), whether the service is free of charge to the tenant stated (10), rental guarantee or other brokerage guarantee and its terms stated (10), operating area or service localities stated (9), available rental homes browsable on the site (9), course of the brokerage process described for the landlord (from assignment to contract) (8), LKV or LVV qualifications or brokerage firm registration shown (7), contact details shown (phone or e-mail) (4), business ID (Y-tunnus) shown on the site (7) | 100 |
| Web analytics software | Monthly price or free tier publicly shown without making contact (25), free version, self-hosted tier or trial and its limits stated (15), data location (EU or USA) clearly stated (20), tracking that works without cookies or without a consent banner stated (15), data ownership and export stated (10), contract period and cancellation stated (5), owning company stated on the site (10) | 100 |
| Web hosting | Price displayed without contact details (30), renewal price stated (not just the introductory price) (20), disk space and traffic limits stated clearly (15), contract terms and cancellation stated (10), business ID (Y-tunnus) displayed (10), independent review source displayed (15) | 100 |
| Car sharing | Pricing (per-minute, hourly or daily price or membership fee) visible before registration (22), insurance cover and deductible (or collision liability cap) stated (16), car availability, locations or operating areas displayed (15), available vehicle types or models displayed (12), what the price includes (fuel or charging, kilometres, parking) stated (12), car can be booked online or in an app (8), terms of use, cancellation and age or driving licence requirement displayed (8), business ID (Y-tunnus) or operating company displayed (7) | 100 |
| Childcare services | Babysitter's hourly price in euros publicly visible on the site without contact (25), sitters' background check process or recruitment requirements described on the site (25), childcare can be ordered or booked online without a phone call (20), monthly package or seasonal contract with prices shown on the site (15), name of operating company or business ID (Y-tunnus) clearly shown on the site (10), mobile app for ordering or managing childcare mentioned on the site (5) | 100 |
| Private doctors | Appointment prices publicly displayed (30), online booking without logging in (20), Kela reimbursement and actual out-of-pocket share stated (15), locations and opening hours stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10) | 100 |
| Public saunas | Adult single admission price displayed in euros online (24), prices for children and discount groups displayed (12), multi-visit card or season pass price displayed (10), opening days and times displayed (14), sauna types and facilities described (12), a visit can be booked or purchased online (10), prices of towel and robe rentals and sauna rules stated (8), business ID (Y-tunnus) or operating company displayed (10) | 100 |
| Entrepreneur accident insurance | Annual premium or price example (€/year) viewable online without mandatory login or contact (40), daily earnings compensation (daily allowance €/day or €/month) for incapacity for work stated on the product page (20), maximum amount or level of compensation for permanent incapacity or disability stated on the product page (15), leisure-time coverage (evenings, weekends, holidays) explained and any extra price stated (15), group tariff or discount for insuring several entrepreneurs mentioned (10) | 100 |
| Business coaching services | Individual coaching price published: price per hour (€/60 min or €/h) or package price in euros is visible on the site without a quote request (25), specialisations described: the coaching focuses on starting, growing, selling or managing a business and this is clearly stated on the site (20), client references published: named client stories, case examples or the names of client organisations are found on the site (20), coach's certification mentioned: ICF (PCC/ACC/MCC), BCI or another recognised coaching certificate is mentioned in the service provider's profile (15), remote coaching available: the possibility of online or video coaching is clearly stated on the site (10), coaching process described: how coaching proceeds from the first meeting to the outcome is presented step by step on the site (10) | 100 |
| Company formation services | Set-up price in euros publicly visible on the site without making contact or registering (0 € or a fixed price accepted, also 'free incorporation' clearly stated) (30), supported company forms listed on the site: sole trader (TMI), limited company (OY) or other forms (OÜ, limited partnership) clearly mentioned (20), contents of the incorporation package described: what actions the price includes (business ID (Y-tunnus) registration, articles of association / partnership agreement, bank account reference or another concrete list of actions) (15), remote or online service mentioned: incorporation can be done entirely as an online process or remotely without an office visit (15), service provider's own business ID (Y-tunnus) or official company name clearly shown on the site (footer, privacy notice or contact details) (10), incorporation schedule or estimated processing time stated on the site (e.g. '1–3 working days', 'same week') (5), additional services mentioned: bookkeeping, payroll, bank account opening or other business support service offered after incorporation (5) | 100 |
| Company car leasing | Monthly price or pricing framework (e.g. a tariff table) published without requiring a quote request (25), contract termination or return terms (notice period, cost of early termination) published (20), inclusion or itemisation of maintenance, tyres and other services clearly described (15), fleet management software or customer portal for businesses mentioned and described (15), car brands or model range available for leasing published on the site (15), replacement car or replacement bike service mentioned for business customers (10) | 100 |
| Business loans | Interest rate or margin displayed without an application (20), drawdown fee and other costs itemised (15), loan amount and repayment period range displayed (15), example calculation or total cost displayed (15), collateral requirements stated (unsecured or secured) (15), terms of early repayment stated (10), business ID (Y-tunnus) or operating company displayed (10) | 100 |
| Business legal services | Sectors and areas of responsibility clearly shown (M&A, financing, IPR, competition law) (25), partners and key people listed by name with their areas of specialisation (20), references, deal examples or cited cases publicly visible (20), international ranking (Chambers, Legal 500, IFLR) visible (15), business ID (Y-tunnus) or company details shown (10), firm structure (partners/associates) or recruitment information shown (10) | 100 |
| Office cleaning services | Price or hourly rate for B2B cleaning service published: monthly price, hourly rate or price estimate for offices found on the site without contacting the company (25), contract notice period or contract terms stated: notice period or contract model mentioned on the site or in the download section (20), staff background check mentioned: criminal record extract, security clearance or equivalent reliability procedure mentioned on the site (15), environmentally friendly products or certification mentioned: detergents used, eco-label (e.g. Nordic Swan Ecolabel, ISO 14001) or green cleaning programme mentioned (15), cleaning frequency options published: description of frequency options (e.g. daily, weekly, 2x/week) found on the service pages or price list (15), nationwide or broad multi-location service area: several branches or a clear mention of coverage across Finland (10) | 100 |
| Corporate events and staff wellbeing (TYHY) days | Price per person (or package price for a group) published on the site (25), concrete programme or activity ideas listed on the site (20), both indoor and outdoor programmes mentioned or offered (15), catering arrangement mentioned (own or partner network) (15), venue rental or venue partner mentioned or included in the service (15), network of performers or speakers, or reference partners, published (10) | 100 |
| Corporate security consultants | Price or starting price (€) of a security audit published on the site (25), publication of a price list or starting price for drawing up a rescue plan (20), price of staff safety training (€/person/day or €/group) published (15), development or auditing of a safety management system described as a separate service (15), accreditation, certification or authority approval mentioned on the service page (15), named client references or case descriptions published on the site (10) | 100 |
| Corporate clothing | The price in euros of a basic T-shirt for a business order is published on the site without logging in or making contact (25), a logo printing or embroidery service is offered and clearly mentioned on the site (20), the price or pricing principle of logo printing is published on the site (20), protective-class clothing compliant with EN standards (hi-vis, flame-resistant, ESD or other) is available (15), delivery time in days or weeks is clearly stated on the site (10), the minimum order quantity or the lack of one is mentioned on the site (5), business ID (Y-tunnus) is published on the website (footer or about us page) (5) | 100 |
| Business insurance | Price calculator or quote request online without a phone call (25), insurance cover contents and compensable damages itemised (20), YEL and statutory occupational accident insurance stated separately (15), claims process or claim notification online described (10), terms and product description publicly findable (10), deductible level or determination stated (10), insurer or business ID (Y-tunnus) displayed (10) | 100 |
The other three pillars (digital quality, reachability and the AI quality assessment) are measured with exactly the same metrics regardless of category. Only transparency is category-specific: a loan broker's interest example and an electricity company's price list are not the same thing, but both answer the same question: does the company tell you the price before you hand over your details?
The company's own website, YTJ/PRH open data and technical measurement. We do not use bought reviews or figures supplied by the companies themselves.
Technical metrics and page content are re-measured monthly, register data quarterly. Every page states when the data was measured.
When weights or metrics change, the version number increases and the change is documented. Old results are not edited retroactively.
