A buyer from a discount online shop asks how long the product can be returned, what picking up a parcel costs and what home delivery costs. These decide 50 points out of a hundred.
clasohlson.com · Clas Ohlson Oy (PRH 1765891-7, the Finnish subsidiary of Clas Ohlson AB, a Swedish home and leisure department store chain), online store clasohlson.com/fi
75.9SCORE
Return period for online purchases100
Pick-up from a shop or collection point59
Home delivery0
Basic metrics · 86.8
Digital quality64
Transparency100
Reachability100
AI quality score85
+ The longest right of return in the comparison: 365 days from purchase for both store and online purchases; clearly stated in the terms of purchase
Basic metrics: 86.8, rank 1 · no change
– Home delivery: The home delivery price was not found in the company's FAQ or delivery terms, only a general from-price of 2.90 €.
karkkainen.com · Kärkkäinen Oy (PRH 0865108-6, formerly J. Kärkkäinen Oy, name change 2019), discount department store with over 400,000 products, Ylivieska-based ownership; online shop karkkainen.com
64.4SCORE
Return period for online purchases5
Pick-up from a shop or collection point73
Home delivery84
Basic metrics · 83.8
Digital quality62
Transparency100
Reachability90
AI quality score84
+ Delivery methods and prices stated in exceptional detail: store pick-up 1.90 € + 1-2 working days, Posti parcel from 4.95 €, home parcel from 12.50 €, Matkahuolto from 4.95 €
tokmanni.fi · Tokmanni Oy (PRH 1928426-9, subsidiary of Tokmanni Group Oyj 2483212-7), Finland's largest discount retail chain, over 190 stores; web shop tokmanni.fi
61.0SCORE
Return period for online purchases0
Pick-up from a shop or collection point100
Home delivery59
Basic metrics · 74.2
Digital quality54
Transparency85
Reachability85
AI quality score75
+ The free delivery threshold is stated clearly: orders over 20 euros to a store are free, and orders over 100 euros to a home are free with Posti and Budbee
halpahalli.fi · Kokkolan Halpa-Halli Oy (PRH 0955220-7, founded in Kokkola in 1973), discount retail chain, stores in Ostrobothnia and Central Finland; online shop halpahalli.fi
47.9SCORE
Return period for online purchases5
Pick-up from a shop or collection point29
Home delivery17
Basic metrics · 79.8
Digital quality60
Transparency98
Reachability90
AI quality score70
+ The most versatile customer service among the chains in the comparison: chat, e-mail, WhatsApp and phone are all available
rusta.com · Rusta Finland Oy (PRH 0750466-6, formerly Hong Kong Suomi Oy; Rusta Ab bought the Hong Kong chain in 2018), Swedish discount household goods store chain in Finland; online shop rusta.com/fi-fi
30.7SCORE
Return period for online purchases5
Pick-up from a shop or collection point16
Home delivery1
Basic metrics · 53.6
Digital quality73
Transparency38
Reachability65
AI quality score37
+ Customer service phone number (09 3296 1095) and opening hours (weekdays 9-17:30) are clearly stated on the ota-yhteytta page
QUESTIONHow long do I have to return an ordered product?
Length of the right of return in days for a product bought from the online shop (without club membership).
365 days = 100 points, 14 days (statutory right of withdrawal) = 0, in between directly proportional.
22 p
Pick-up from a shop or collection point
QUESTIONWhat does picking up a parcel from a pick-up point cost?
Cheapest published delivery or picking fee for a standard parcel that the customer collects.
0 € = 100 points, 7 € or more = 0, in between directly proportional.
18 p
Home delivery
QUESTIONWhat does a package cost to your door?
Cheapest published price for a package delivered to the home or door.
€3 or less = 100 points, €15 or more = 0, in between directly proportional.
10 p
Basic metrics
Digital quality, transparency, reachability and AI quality score
Basic metrics × 0.5
50 p
Notes
The comparison covers the chains' online shops: the return period, the cheapest delivery fee to a pickup point or store, and the cheapest home delivery.
Prices are starting prices of a standard package without discount codes. The price rises with weight and size, and is stated in the note field.
Information that was not found on the company's own pages is marked as missing and receives zero points for that motive.
About this comparison
We scored 7 Finnish discount retail chains on 19 metrics. The key question: do you get to know the delivery costs, right of return and operating company clearly before making your purchase decision?
What transparency means in this category
Delivery costs and the euro threshold for free delivery shown before going to checkout (25), right of return and return costs clearly stated (free or paid?) (25), estimated delivery time or date shown on the product page or at checkout (20), operating company or business ID (Y-tunnus) clearly shown (15), customer service contact details (phone, chat or e-mail) easy to find (10), click-and-collect terms (price, time) clearly stated (5)
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Who is in the comparison? Included are the nationwide discount and department store chains operating in Finland that have their own online shop: Tokmanni, Puuilo, Halpa-Halli, Kärkkäinen, Minimani, Rusta and Clas Ohlson. Rusta is a Swedish chain that bought the Finnish Hong Kong stores in 2018. All seven companies have been verified from the Finnish Patent and Registration Office (PRH) trade register.
What do we not measure? We do not assess the product range, price level or store experience. We measure how openly each chain states the web shop's delivery costs, the costs of the right of return and other terms related to buying before you go to checkout. Grocery chains (Lidl, S Group and K Group) are excluded because they do not have a corresponding web shop in Finland or belong to a different vertical.
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