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A buyer of electricity asks three things: what spot-price electricity costs on top, what a fixed price costs, and whether customers are satisfied. These three decide 50 points out of 100.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 89.5
Basic metrics: 89.5, new in the comparison
Basic metrics · 76.0
+ Transparent price comparison: four different electricity contracts shown side by side with all price details without making contact
Basic metrics: 76.0, rank 4 · ▲ 2 places
– Fixed price 24 months: The fixed price is not published on the website.
Basic metrics · 83.2
Basic metrics: 83.2, new in the comparison
– Customer satisfaction: Cheap Energy is not among the electricity retail companies in the EPSI Rating 2025 report.
Basic metrics · 81.7
+ Electricity prices and base fees are clearly visible without registering
Basic metrics: 81.7, rank 1 · ▼ 3 places
Basic metrics · 78.6
+ Prices are clearly shown without giving contact details, so comparison is easy
Basic metrics: 78.6, rank 2 · ▼ 3 places
Basic metrics · 71.4
+ Prices are visible without registering
Basic metrics: 71.4, rank 8 · ▲ 2 places
Basic metrics · 75.9
+ Clear prices visible without registration
Basic metrics: 75.9, rank 5 · ▼ 2 places
Basic metrics · 76.7
+ Comprehensive electricity and district heating service offering
Basic metrics: 76.7, rank 3 · ▼ 5 places
Basic metrics · 73.0
+ Prices are clearly visible on the front page without registration, easy to compare
Basic metrics: 73.0, rank 7 · ▼ 2 places
Basic metrics · 74.5
+ A clear range of contracts (6 different contracts: spot-price electricity, fixed-price, fixed-term)
Basic metrics: 74.5, rank 6 · ▼ 4 places
– Fixed price 24 months: The fixed price is only shown after authentication.
Basic metrics · 67.0
+ Prices are clearly visible without providing contact details
Basic metrics: 67.0, rank 9 · ▼ 2 places
Basic metrics · 74.9
Basic metrics: 74.9, new in the comparison
– Fixed price 24 months: The product pages of the fixed-term contract (Ankkuri Kiinteä) have no price. The front page only says "From 10.89 c/kWh" without the contract term and base fee.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Surcharge on spot-price electricity QUESTIONHow much does the seller add on top of spot electricity? | Margin × 5,000 kWh + basic fees for the first year. | €50 or less = 100 points, €120 or more = 0 points, in between directly proportional. | 28 p |
| Fixed price for 24 months QUESTIONHow much do I pay if I want the same price for two years? | Energy price × 5,000 kWh + basic fee × 12, per year. | 500 € or less = 100, 700 € or more = 0. If the price cannot be seen without identification, 0 points and the reason shown. | 11 p |
| Customer satisfaction QUESTIONAre current customers satisfied? | EPSI Rating 2025, electricity retail, private customers. | 65 or less = 0, 80 or more = 100. The industry average is 73.1. | 11 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 12 nationwide electricity sellers on 19 metrics: technical quality, Transparency, Reachability and AI quality score. The most important question: is the price in cents/kWh visible before you give your contact details?
The electricity market has consolidated quickly, and many familiar local brands already belong to a larger group. By comparing several sellers you can see whether a company states its price openly in cents/kWh, without first having to leave your contact details.
Price (c/kWh) displayed without contact details (30), base fee (€/month) displayed (15), contract term and termination conditions clear (15), electricity origin stated (15), business ID (Y-tunnus) displayed (10), independent assessment source displayed (15)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer satisfaction is included in the points. It is one of the buyer's questions in this comparison. We also collect customer feedback through our own surveys, and their results will be added to the assessment later.
Ownership: the electricity market has quickly become concentrated. Helen merged the Väre brand on 31 May 2026, and before that Väre had already bought the retail sales of Savon Voima (2019), Tampereen Energia (2024) and Kymenlaakson Sähkö (2024). Oomi bought Lumme Energia on 1 January 2026, and Lumme had earlier absorbed Loiste Sähkönmyynti. In practice many previously independent local brands are today either Helen or Oomi.
Why isn't Väre on the list? Because it no longer exists: Helen merged it on 31 May 2026 (Trade Register). Also missing from the list are Fi-Nergy Voima (bankruptcy 21 July 2022), Savon Voima and Tampereen Energia (sold their retail business to Väre), Lumme and Loiste (now Oomi), Kymppivoima (procurement company, does not sell to consumers) and Seiverkot (electricity transmission, not a retailer). Herrfors sells only regionally.
The price of electricity changes constantly. We measure whether the company states its price publicly and understandably. Always check the current price on the company's own pages. Some of the links may be advertising links; they do not affect the scores.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
The electricity market has consolidated strongly in recent years. For example, Helen merged the Väre brand on 31 May 2026 and Oomi bought Lumme Energia on 1 January 2026. A local name may live on for a while even though the company has already been bought.
It depends on consumption habits and risk tolerance. Spot-price electricity can be cheaper in the long run, but the bill varies monthly. A fixed price gives predictability but does not adjust when prices fall.
No. The new seller usually handles the switch for you and the electricity is not cut off during the change. Do remember, however, to make sure the old contract is terminated if the new company does not do it automatically.
Ranking cannot be bought, and you can see the justification for every point in the company's profile.
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.
See the free pre-analysis A ranking cannot be bought. The analysis shows how it is earned.