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Short highlights of what the measurements say right now: new comparisons, top names, risers and fallers, and the most common transparency gaps. Every highlight is calculated from measurement data: we do not write them by hand. You can find best picks made by others From the Recognitions page.
12 highlights · updated 21.10.2026
NEW21.10.2026
Buyer's questions were added to the scores
Kokonaispisteistä puolet tulee nyt siitä, mitä ostaja selvittää ennen päätöstä, esimerkiksi hinnasta, ehdoista ja palvelun sisällöstä. Toinen puoli on entiset perusmittarit. Muutos koskee kaikkia 595 kategoriaa, ja 354 kategoriassa ykkönen vaihtui. Alla olevat heinäkuun nostot on laskettu ennen muutosta.
How the score is calculated
RECOGNITION22.09.2026
18grams: 30 Parasta Kahvilaa, ranked 1st in 2026
The selection was made by Helsinki Coffee Week (professional vote). Over 100 coffee industry professionals named their five favourites. 18grams also won the awards for best coffee and service.
RECOGNITION21.09.2026
S-Pankki: Top of banks' personal customer satisfaction 2026
The choice was made by EPSI Rating (consumer survey). Private customers. Index 82.0/100. Most satisfied does not mean cheapest.
TOP OF THE WEEK29.07.2026
Omena Hotels topped the hotel chains comparison
Omena Hotels scored 78.8 out of 100. Last in the category, Scandic Hotels finished on 61.0, so the gap between top and bottom is 17.8 points.
Open hotel chains
TOP OF THE WEEK29.07.2026
Akateeminen Kirjakauppa topped the bookshops' online shops comparison
Akateeminen Kirjakauppa scored 83.5 out of 100. Last in the category, Rosebud Books finished on 66.3, so the gap between top and bottom is 17.2 points.
Open online bookshops
TOP OF THE WEEK29.07.2026
Lähetäkukkia.fi topped the florists' online shops comparison
Lähetäkukkia.fi scored 76.5 out of 100. Last in the category, eKukka.fi finished on 64.5, so the gap between top and bottom is 12.0 points.
Open online florists
TOP OF THE WEEK29.07.2026
Reima topped the children's clothing online shops comparison
Reima scored 74.5 out of 100. Last in the category, Ruskovilla finished on 59.5, so the gap between top and bottom is 15.0 points.
Open online children's clothing shops
TOP OF THE WEEK29.07.2026
Koiranurkka topped the pet supplies online shops comparison
Koiranurkka scored 83.3 out of 100. Last in the category, Tassukauppa.fi finished on 54.8, so the gap between top and bottom is 28.5 points.
Open online pet supply shops
SURPRISE29.07.2026
An unknown name on top: Koti Puhtaaksi
Koti Puhtaaksi was ranked 1 (89.9 p) in the cleaning services comparison, even though its brand awareness is limited on our metric. Transparency is not a question of size: a small company can state prices and terms more openly than a market leader.
See the score
TRANSPARENCY GAP29.07.2026
Most common gap: an independent review source on display
284 of the 411 measured companies (69%) do not state this on their public pages. It is the most common single transparency gap across the whole site in July.
How we measure
NUMBER OF THE WEEK29.07.2026
47% of companies disclose their business ID
We measured 370 companies: 174 disclose their business ID on their public pages. The business ID is the fastest way to check who you are actually dealing with.
Trust and security
TOP29.07.2026
The most transparent across the whole site in July
The highest scores among all 411 companies measured: Koti Puhtaaksi 89.9, Mullvad 87.9, Hammas Mehiläinen 87.3. The score measures the openness of a website, not the quality of the service.
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