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Someone choosing an internet connection asks what the connection costs after the campaign, whether the price rises unexpectedly and whether customers are satisfied. These decide 50 points out of 100.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 78.7
+ Prices are clearly visible without asking for contact details
Basic metrics: 78.7, rank 3 · ▲ 2 places
Basic metrics · 82.9
+ Pricing is clear: the price after the campaign is displayed
Basic metrics: 82.9, rank 1 · ▼ 1 place
Basic metrics · 61.6
+ Symmetric speed at many tiers (30.50–101.11 €/month), 10G super speed available
Basic metrics: 61.6, rank 6 · ▲ 3 places
– Price increase after the campaign: The price after the campaign is not stated.
Basic metrics · 80.9
+ Clear campaign pricing: first 12 months discounted, normal price visible
Basic metrics: 80.9, rank 2 · ▼ 2 places
– Price after the campaign: Prices are not shown on the website.
Basic metrics · 65.7
+ Clear availability check without contact details
Basic metrics: 65.7, rank 5 · no change
– Price after the campaign: The price is only shown with an address.
Basic metrics · 67.4
+ Wide range of technologies (fibre, cable, 5G, VDSL2, G.FAST) offers solutions for different areas
Basic metrics: 67.4, rank 4 · ▼ 2 places
– Price after the campaign: The price is only shown with an address.
Basic metrics · 56.2
+ In the EPSI Rating survey, Finland's most satisfied broadband customers (73.5)
Basic metrics: 56.2, rank 8 · ▲ 1 place
– Price after the campaign: The price is only shown with an address.
Basic metrics · 56.4
+ Clear contact details and many ways to get in touch (phone, e-mail, service point)
Basic metrics: 56.4, rank 7 · ▼ 1 place
– Price after the campaign: The price is only shown with an address.
Basic metrics · 51.7
+ Diverse technology choices (fibre, cable, 5G, VDSL2)
Basic metrics: 51.7, rank 9 · no change
– Price after the campaign: The price is only shown with an address.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Price after the campaign QUESTIONWhat does the subscription cost when the discount ends? | Normal monthly price, in euros per month. | 30 € or less = 100 points, 60 € or more = 0, directly proportional in between. | 25 p |
| Price increase after the campaign QUESTIONHow much will the bill increase when the promotion ends? | Increase of the regular price from the campaign price as a percentage. | 0% = 100, 50% or more = 0. If the latter price is not stated, 0 points and the reason shown. | 14 p |
| Customer satisfaction QUESTIONAre current customers satisfied? | EPSI Rating 2025, broadband, private customers. | 65 or less = 0, 80 or more = 100. The industry average is 71.3. | 11 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 9 Finnish broadband operators on 19 metrics: technical quality, transparency, reachability and AI quality assessment. The key question: does the operator state the normal price after the campaign, or only the first month's price?
A broadband campaign price often lasts only a few months, after which the bill rises to the normal level. By comparing several operators, you can see whether a company states this normal price openly or hides it in small print.
Monthly price shown without contact details (30), regular price after the promotion stated (20), contract term and opening fee stated (15), availability can be checked without contact details (15), business ID (Y-tunnus) shown (10), independent review source shown (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer satisfaction is included in the points. It is one of the buyer's questions in this comparison. We also collect customer feedback through our own surveys, and their results will be added to the assessment later.
Availability: only Elisa, Telia and DNA sell nationwide. The rest are regional fibre operators, which can be excellent, but a connection cannot be bought from just anywhere in Finland. The availability area is shown for each one. The scores measure website quality and transparency, not network coverage.
Ownership: Saunalahti is Elisa's own brand (merged 2011) and Moi Mobiili is owned by DNA (since 2019), so neither is listed separately, as that would count the same company twice. Valoo is the former Adola (same business ID (Y-tunnus)). Infrastructure investors are buying regional fibre networks: MPY is owned by Infranode.
Why isn't everyone on the list? Netplaza ceased operations on 31 December 2021, PPO merged into Elisa in 2013, VLP (now Loihde) and SSP (now Finda) exited the telecom business entirely. We also do not list brands whose existence we could not confirm from the trade register.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
The price and even the availability of broadband often depend on the exact address and the technology used, such as fibre, cable or mobile broadband. Always check your own address with the operator's availability tool.
A regional operator may offer faster fibre and better local service, but you cannot buy the connection from outside its service area. Nationwide operators operate across Finland.
Not necessarily. The campaign price is often valid only for the first months, after which the price rises to the normal level. Always ask for the normal price before signing a contract.
We measure the quality of the website and the transparency of pricing, not network coverage or actual speed at your own address. A ranking cannot be bought, and you can see the justification for every point on the operator's profile.
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.
See the free pre-analysis A ranking cannot be bought. The analysis shows how it is earned.