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The hotel guest asks: can I cancel the booking late, is breakfast included in the price and can I get into the room early. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 74.9
+ Extensive basic information on the locations, opening hours and contact details of all sites is easily available
Basic metrics: 74.9, rank 2 · ▲ 1 place
Basic metrics · 66.0
+ Comprehensive list of hotels with almost 50 hotels, each with its address and location clearly stated
Basic metrics: 66.0, rank 4 · ▲ 2 places
Basic metrics · 61.0
+ Extensive hotel list (in 56 Finnish cities) and international destinations clearly organised
Basic metrics: 61.0, rank 6 · ▲ 3 places
Basic metrics · 78.8
+ Extensive hotel network in Finland's major cities and smaller towns
Basic metrics: 78.8, rank 1 · ▼ 3 places
Basic metrics · 62.8
+ Clear hotel directory covering five cities, with locations, addresses and contact details
Basic metrics: 62.8, rank 5 · no change
– Cancellation free of charge: Not mentioned on the hotel page (Lahti) or the front page. No booking or cancellation terms page was found in the sitemap.
Basic metrics · 70.3
+ Comprehensive hotel network in Finland with 20 hotels, clearly organised by location and type
Basic metrics: 70.3, rank 3 · ▼ 3 places
– Cancellation without costs: Not mentioned on the front page. The booking terms page was not found from the front page links, and the site has no sitemap.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Cancellation without fees QUESTIONHow late can I cancel a booking without charges? | Last free-of-charge cancellation moment according to the general booking terms. | On the arrival day until 18:00 = 100, 24 hours before arrival = 50, no cancellation = 0. | 26 p |
| Breakfast QUESTIONIs breakfast included in the room price? | Whether the chain's pages state that breakfast is included in the room price. | Included in the room price = 100, may be included in the price = 60, extra charge = 30. | 14 p |
| Login QUESTIONWhat time can I access the room? | Check-in start time. | At 2 p.m. or earlier = 100, at 6 p.m. or later = 0, in between directly proportional. | 10 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 hotel chains operating in Finland on 19 metrics: technical quality, transparency, reachability and AI quality. The key question: can you see the room price and cancellation terms before booking and logging in?
Finland has both Nordic hotel chains (Scandic, Sokos Hotels) and domestic specialists: Lapland Hotels in the north, Omena Hotels without a reception, GreenStar as a low-cost option and Holiday Club in spa destinations. The comparison measures from the booker's point of view: can you see the room price without logging in, are the cancellation terms stated before booking, is the price of breakfast and extra services clear, and can the hotels be found with their contact details.
Room prices visible without logging in (25), cancellation terms stated before booking (20), prices of breakfast and extra services stated (20), hotels, locations and contact details stated (15), business ID (Y-tunnus) displayed (10), independent review source displayed (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Radisson and Best Western are missing, because their websites block automated measurement entirely (HTTP 403), we do not guess scores, so those that cannot be measured are left out. Finlandia Hotels was left out as a marketing chain of independent hotels.
Cancellation terms are the most important small print of a hotel booking. A flexible and a non-refundable price can differ by tens of euros; we measure whether the terms are stated clearly before booking, and openness also brings a commitment index bonus.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
The chain's own site is usually the only place where all terms, loyalty benefits and hotel-specific extra services are shown. Many chains also promise the best price on their own site. Our comparison measures specifically the transparency of the chain's own website.
A flexible rate can typically be cancelled free of charge up to a certain time on the day of arrival or the day before. A non-refundable rate is paid immediately and cannot be recovered even if the trip is cancelled. The difference is often 10-20% of the price.
Hotel prices are dynamic and change daily with demand, so a fixed price list is not possible. A good website still shows the price level immediately after a search, without requiring a login or contact details.
We do not. We only measure the website's transparency through the eyes of the person booking. The quality of the rooms is best told by independent reviews, and displaying them is one of our metrics.
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