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On the basic metrics alone, the score was 61.0 and the rank 6. The score is now 69.9 and rank 3 (▲ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Scandic Hotels on Pohjoismainen hotelliketju, jolla on laajat hotelli-valinnat Suomessa ja muualla. Sivusto tarjoaa hyvät asiakaspalvelukontaktit ja selkeän hotelliluettelon, mutta hintojen, peruutusehtojen ja lisäpalvelujen hinnoittelun näkyvyys jää puutteelliseksi varsinaisen varauksen tekemisen myötä. Varaus-ehdot ovat tekniikan takia osittain pääsemättömät.
Buying motives were checked on 17.10.2026 and basic metrics measured on 28.7.2026 from public sources. The same formula for everyone, read the full methodology.
| Cancellation without fees | 26 p × 100.0 % | 26.0 |
| Breakfast | 14 p × 60.0 % | 8.4 |
| Login | 10 p × 50.0 % | 5.0 |
| Basic metrics | 50 % × 61,0 | 30.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cancellation without fees NOTEUnless other conditions are attached to the selected price. | Cancellation possible on the day of arrival until 18:00 | scandichotels.com checked 17.10.2026 | 26.0 / 26 |
| Breakfast | Breakfast may be included in the room price | scandichotels.com checked 17.10.2026 | 8.4 / 14 |
| Login | Login starts at 4 pm | scandichotels.com checked 17.10.2026 | 5.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 68,6 | 20.6 |
| Transparency | 30 % × 40,0 | 12.0 |
| Reachability | 20 % × 85,0 | 17.0 |
| AI quality score | 20 % × 56,1 | 11.2 |
| Commitment index | max +1.0 | +0,25 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 34/100 | Technical measurement | 13.6 / 40 |
| Accessibility | 99/100 | Technical measurement | 29.7 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Room prices visible without logging in OBSERVATIONVaraussivulla ilmoitetaan 'Huonevaraukset teet kätevimmin nettisivuillamme' ja 'Nettisivuillamme saat aina parhaat edut ja parhaan mahdollisen hinnan', mutta staattisen HTML-hakuun hinnat eivät näy; vaaditaan JavaScript-renderointia. | Partly | Website + AI extraction | 12.5 / 25 |
| Cancellation terms stated before booking OBSERVATIONThe customer service page describes the cancellation procedure ('Bookings made online can be cancelled online'), but the booking and cancellation terms pages return HTTP 200 but contained only a header/footer or were blocked by the CDN (403). The terms are not fully publicly accessible without dynamic rendering. | Partly | Website + AI extraction | 10.0 / 20 |
| Prices of breakfast and extra services stated OBSERVATIONFAQ mainitsee aamiaisen muutokset ('muuttaa varauksesi aamiaisosuutta'), ja pääsivulla kerrotaan aamiaispäivityksistä, mutta varsinaisia hintoja ei näytetä varaushaun ulkopuolella. Lisäpalveluiden hinnat vaativat varausvaiheeseen pääsyä. | Partly | Website + AI extraction | 10.0 / 20 |
| Hotels, locations and contact details stated OBSERVATIONKohteet-sivulla on kattava luettelo hotelleista 56:ssa suomalaisessa kaupungissa (Helsinki 18, Tampere 6, Turku 4, Jyväskylä 3 jne.). Kunkin kaupungin kohdalta näytetään hotellin lukumäärä, mutta yksittäisten hotellien osoitteita, puhelinnumeroita tai sähköpostiosoitteita ei ole listattu keskitetysti; ne saattavat olla saatavilla yksittäisten hotellien sivuilla. | Partly | Website + AI extraction | 7.5 / 15 |
| Business ID (Y-tunnus) shown OBSERVATIONY-tunnusta ei mainita missään pääsivuilla, asiakaspalvelulla, tietosuojaselosteissa tai meistä-sivulla. Yhtiön rekisterinumeroa ei ole julkisesti näkyvillä web-sivuilla. | No | Website + AI extraction | 0.0 / 10 |
| Independent review source shown OBSERVATIONSivustolla mainitaan 'Joutsenmerkittyjä' (Swan certification) hotelleista, mikä on ympäristösertifikaatti. Muita riippumattomia auditointeja, arvioita tai kolmansien osapuolten sertifikaatteja ei mainita. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 65/100 | AI analysis | 22.1 / 34 |
| Findability of pricing | 45/100 | AI analysis | 14.8 / 33 |
| Content coverage | 58/100 | AI analysis | 19.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Cancellation terms stated before booking OBSERVATIONThe customer service page describes the cancellation procedure ('Bookings made online can be cancelled online'), but the booking and cancellation terms pages return HTTP 200 but contained only a header/footer or were blocked by the CDN (403). The terms are not fully publicly accessible without dynamic rendering. | Partly shown | +0,25 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a customer of the Scandic Hotels service? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +19.5 points: 69.9 → 89.4, rank 3 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.