The buyer of life insurance asks how old one can be to still get the insurance, how long the cover continues, whether the sum insured can be increased free of charge and whether the contract can be cancelled at any time. These decide 50 points out of a hundred.
fennia.fi · Fennia Henkivakuutus Oy (PRH 2082534-1, Fennia Group), Fennia's life insurance company, consumer life cover can be calculated and purchased online (henki.fennia.fi)
73.8SCORE
Maximum age at application70
Duration of cover100
Free increase to compensation100
Termination0
Basic metrics · 72.7
Digital quality81
Transparency65
Reachability75
AI quality score69
+ A needs-assessment calculator (Calculate your insurance needs) and price calculation are available online without contacting anyone (Go to calculate the price)
Basic metrics: 72.7, rank 3 · ▲ 2 places
– Cancellation: Cancellation terms were not found on the life insurance and Henkiturva pages. Pages checked: henkiloiden-turva/henkivakuutus and fennia-henkiturva-henkiloasiakkaat.
nordea.fi · Nordea Henkivakuutus Suomi Oy (PRH 0927072-8, Nordea group), grants consumer life insurance, available to buy and price online on the nordea.fi site
64.8SCORE
Maximum age at application15
Duration of cover50
Free increase to compensation100
Termination100
Basic metrics · 79.0
Digital quality76
Transparency82
Reachability72
AI quality score85
+ The range and maximum of the compensation amount are stated precisely: You can choose a compensation amount of 10,000-500,000 euros when taking out the insurance online
lahitapiola.fi · LähiTapiola Keskinäinen Henkivakuutusyhtiö (PRH 0201319-8, LähiTapiola Group), the group's life insurance company, provides consumer life cover; the same company also provides the Turvassa life insurance
64.1SCORE
Maximum age at application100
Duration of cover0
Free increase to compensation0
Termination100
Basic metrics · 72.2
Digital quality55
Transparency92
Reachability55
AI quality score85
+ The price can be calculated with a calculator and the insurance bought online (Buy life insurance easily online), and the page has example prices for a 40-year-old
Basic metrics: 72.2, rank 4 · ▲ 1 place
– Coverage duration: The age at which coverage ends is not stated on the life insurance page or the cancellation page.
op.fi · OP-Henkivakuutus Oy (PRH 1030059-2, OP Ryhmä), the life insurance company of OP Ryhmä, issues consumer life insurance (death cover) in the op.fi online service and branch network
62.0SCORE
Maximum age at application45
Duration of cover50
Free increase to compensation0
Termination100
Basic metrics · 80.3
Digital quality58
Transparency95
Reachability85
AI quality score86
+ A life insurance calculator and example prices in euros are on the page (Venla, 33 years old, 100,000 euros: 10.94 euros/month; Olli, 40 years old, 300,000 euros: 36.73 euros/month), and a clear calculation formula is given for choosing the sum insured
Basic metrics: 80.3, rank 1 · ▼ 3 places
– Free increase in compensation: A free increase in the compensation amount is not mentioned on the life insurance page. OP's page has only a 25% discount on the owner-customer's price, not an increase in compensation.
mandatum.fi · Mandatum Henkivakuutusosakeyhtiö (PRH 0641130-2, Mandatum Group), an insurance company specialising in life and savings insurance, offers consumers term life insurance through its own online service mandatum.fi
56.0SCORE
Maximum age at application100
Duration of cover0
Free increase to compensation0
Termination0
Basic metrics · 68.0
Digital quality63
Transparency65
Reachability70
AI quality score78
+ A price calculator and concrete example prices at monthly level are directly on the page (Jani, 40 years old, 200,000 euros: 39.41 euros per month; Laura, 30 years old, 100,000 euros: 14.10 euros per month), so the order of magnitude of the cost can be seen without getting in touch
Basic metrics: 68.0, rank 5 · no change
– Duration of cover: the age at which cover ends is not stated on the life insurance page.
aktia.fi · Aktia Henkivakuutus Oy / Aktia Livförsäkring Ab (PRH 0937006-7, Aktia Group), issues the consumer life insurance, for which Aktia Pankki Oyj acts as agent; service aktia.fi
24.3SCORE
Maximum age at application0
Duration of cover0
Free increase to compensation0
Termination0
Basic metrics · 48.6
Digital quality73
Transparency15
Reachability68
AI quality score44
+ The insurer is clearly stated: the insurance is issued by Aktia Henkivakuutus Oy, for which Aktia Pankki Oyj acts as agent
Basic metrics: 48.6, rank 6 · no change
– Maximum application age: An age limit is not mentioned on the life insurance page or its FAQ pages (how do I get, where do I buy, what is, how much do I need).
QUESTIONWhat is the maximum age at which life insurance can still be taken out?
Maximum age at which life insurance can be applied for (years).
80 years or more = 100 points, 60 years or less = 0, in between directly proportional.
22 p
Duration of cover
QUESTIONUp to what age can insurance cover continue?
Age in the year of which the life insurance ends at the latest (years).
90 years or more = 100 points, 70 years or less = 0, in between directly proportional.
12 p
Free increase to compensation
QUESTIONCan I get a free add-on to the compensation amount?
Free increase on top of the chosen compensation amount (percent).
25% or more = 100 points, 0% = 0, in between directly proportional.
10 p
Termination
QUESTIONCan I get out of the contract whenever I want?
Can the insurance be cancelled at any time.
Any time = 100 points, restricted = 0.
6 p
Basic metrics
Digital quality, transparency, reachability and AI quality score
Basic metrics × 0.5
50 p
Notes
The comparison includes six insurers and their life insurance, which pays a lump sum in the event of death. Savings and investment insurance were not compared.
Price was not scored. The public example prices have been calculated for different ages, different coverage amounts and with different discounts (Aktia -30% for the first year, Nordea 50% for six months, OP and LähiTapiola with owner and customer benefits), so they cannot be honestly compared with each other. The actual price is only known with the calculator, based on your age, your coverage amount and your health declaration. The EPSI survey does not separate life insurance, so it was not used.
Missing information earns no points. If the company's pages do not state the matter clearly, the value was left blank.
About this comparison
Life insurance pays a lump sum to loved ones if the insured dies unexpectedly, but the price, the choice of sum insured and the extent of the health declaration are not always visible before contacting the insurer. We scored 6 Finnish life insurers on 20 metrics. The key question: can you see the price and terms directly on the page, or only after booking an appointment?
Life insurance, i.e. term life insurance taken out against death, pays a lump-sum compensation to the beneficiary you choose if you die during the policy's validity. The compensation helps loved ones, for example, with mortgage payments, inheritance tax or everyday living costs. In this guide we compare the transparency of the public websites of Finnish life insurance companies: whether the price is shown with a calculator, and whether the choice of sum insured, the health declaration and the terms are stated before making contact. The comparison concerns only death cover, not investment-linked savings or pension insurance.
What transparency means in this category
Annual or monthly price or calculator visible without contacting (25), choice and maximum of the insured sum stated (15), scope and terms of the health declaration stated in advance (15), insurance can be applied for or bought online (15), validity age, expiry age and beneficiary designation stated (10), cancellability and changes to terms clearly stated (10), insurer or business ID (Y-tunnus) displayed (10)
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Price and health assessment are decisive. The price of life insurance depends on age, sum insured and state of health, so some companies only show the price in a calculator or after an appointment has been booked. Companies that have an online price calculator and state the scope of the health assessment in advance rank at the top; those that put everything behind a contact request fall behind. The absence of a calculator is a measurement gap, not an automatic zero.
The same sum insured can cost different amounts at different companies, and the maximum sum insured and the age until which cover lasts vary. The companies that rise to the top of the comparison are those that state the choice of sum insured, the beneficiary designation and cancellability openly. The comparison concerns only term life insurance taken out for the event of death, not investment-linked savings or pension insurance.
Comparison guide
What to consider in the comparison
The price is always individual: it depends on age, the chosen sum insured and state of health. The same sum insured can cost different amounts at different companies, so it is worth calculating the price with several calculators.
Some companies grant the insurance and accept the price entirely online, while others direct you to book an appointment or request a quote. An online search is usually the quickest way to see your own price.
The insurance requires a health declaration. Its scope, and whether the insurance is granted despite a possible illness, vary by company, so it is worth checking the content of the declaration in advance.
In most companies you can choose the sum insured yourself, and some state a maximum amount (for example when buying online). You can name the beneficiary yourself, and a cohabiting partner should be named separately, as they are not covered by the general next-of-kin clause.
A marketing benefit, such as a time-limited percentage discount on the first year's fees, can make the example price cheaper than the real one. Compare prices without the campaign benefit so that the figure is comparable.
How Suomen Paras assesses and scores
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Expert tips
Size the cover amount to your needs: a general rule of thumb is your share of loans, about a year's gross income, and an additional sum for each dependent child.
Check the beneficiary designation when your life situation changes, for example on marriage, divorce or the birth of a child.
Check the upper and lower age limits of validity: the insurance can usually be taken out up to a certain age and is valid, for example, until age 80.
Find out whether the policy can be terminated and whether raising the sum insured requires a new health declaration before you commit to the contract.
Frequently asked questions
What is the difference between life insurance and life insurance savings?
In this comparison, life insurance means term life insurance, which pays a lump sum on death and does not accumulate savings. Investment-linked savings and pension insurances are a different product and are excluded from the comparison.
Why isn't the price always shown directly on the page?
The price of life insurance depends on age, sum insured and state of health, so many companies show the price only with a calculator after personal details are entered. Some companies state the price only after an appointment or a quote request. The absence of a calculator is a measurement gap in this comparison, not an automatic zero.
Is a medical examination required?
In most cases an online health declaration is enough, asking for health-related information, and no separate doctor's visit is needed. If the health information shows risk factors, insurance can still be granted, sometimes at an increased premium, or in exceptional cases the application may be rejected.
Who receives the life insurance payout?
The compensation is paid to the beneficiary you have named. If you have not specified otherwise, the compensation is paid to relatives. A cohabiting partner must be named as a beneficiary separately, as they are not covered by the general relatives provision. The taxation of the compensation depends on whether the beneficiary is a close relative.
Are you listed and would like to rank higher?
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.
