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On the basic metrics alone, the score was 79.0 and the rank 2. The score is now 64.8 and rank 2 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Nordean henkivakuutussivu on läpinäkyvin korvaussumman ja vakuutuksenantajan osalta: korvaussumma 10 000-500 000 euroa, ikärajat 18-63 (voimassa 80 vuoteen) ja vakuutuksenantajan Y-tunnus ovat kaikki esillä, ja vakuutuksen voi ostaa verkossa. Terveysselvityksen laajuus ja irtisanominen jäävät kuitenkin kertomatta tuotesivulla.
Buying motives checked 11.10.2026 and basic metrics measured 13.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Maximum age at application | 22 p × 15.0 % | 3.3 |
| Duration of cover | 12 p × 50.0 % | 6.0 |
| Free increase to compensation | 10 p × 100.0 % | 10.0 |
| Termination | 6 p × 100.0 % | 6.0 |
| Basic metrics | 50 % × 79,0 | 39.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Maximum age at application | Granted to ages 18–63 | nordea.fi checked 11.10.2026 | 3.3 / 22 |
| Duration of cover | Valid up to age 80 | nordea.fi checked 11.10.2026 | 6.0 / 12 |
| Free increase to compensation NOTEThe benefit is confirmed annually. The total of the increases is at most 100,000 €. | 25% free increase to the compensation amount | nordea.fi checked 11.10.2026 | 10.0 / 10 |
| Termination | Can be cancelled at any time, in writing | nordea.fi checked 11.10.2026 | 6.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 76,2 | 22.9 |
| Transparency | 30 % × 82,5 | 24.8 |
| Reachability | 20 % × 72,5 | 14.5 |
| AI quality score | 20 % × 84,7 | 16.9 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 45/100 | Technical measurement | 18.0 / 40 |
| Accessibility | 94/100 | Technical measurement | 28.2 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Annual or monthly price or calculator visible without contacting OBSERVATION'Laske henkivakuutuksen hinta', 'Katso vakuutuksen hinta sinulle' | Yes | Website + AI extraction | 25.0 / 25 |
| Choice of compensation amount and maximum stated OBSERVATION'Voit valita korvaussummaksi 10 000-500 000 euroa ottaessasi vakuutuksen verkossa' | Yes | Website + AI extraction | 15.0 / 15 |
| Scope and terms of the health assessment stated in advance OBSERVATION'Näin täytät terveysselvityksen' (linkki, laajuutta ei avata sivulla) | Partly | Website + AI extraction | 7.5 / 15 |
| Insurance can be applied for or purchased online OBSERVATION'Verkosta ostettuna voit valita korvausmääräksi maksimissaan 500 000 euroa' | Yes | Website + AI extraction | 15.0 / 15 |
| Policy term, end age and beneficiary designation stated OBSERVATION'Henkivakuutus voidaan myöntää 18-63-vuotiaalle. Henkivakuutus on voimassa 80 ikävuoteen saakka'; 'korvaus maksetaan määrittelemällesi edunsaajalle' | Yes | Website + AI extraction | 10.0 / 10 |
| Cancellability and changes to terms clearly stated OBSERVATIONcancellation is not described on the product page | No | Website + AI extraction | 0.0 / 10 |
| Insurer or Business ID shown OBSERVATION'Nordea Henkivakuutus Suomi Oy (Y-tunnus 0927072-8)' | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | Partly | Website + AI extraction | 5.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 88/100 | AI analysis | 29.9 / 34 |
| Findability of pricing | 80/100 | AI analysis | 26.4 / 33 |
| Content coverage | 86/100 | AI analysis | 28.4 / 33 |
Are you a customer of the Nordea service? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +10.0 points: 64.8 → 74.8, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
