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On the basic metrics alone, the score was 48.6 and the rank 6. The score is now 24.3 and rank 6 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Aktian henkivakuutussivu kertoo vakuutuksenantajan selkeästi, mutta on läpinäkyvyydeltään vertailun heikoin: hintaa tai laskuria ei ole, vaan kaikki ohjataan asiantuntijan tapaamiseen. Korvaussumma, ikärajat, terveysselvitys, verkkohaku ja irtisanominen jäävät kertomatta tuotesivulla.
Buying motives checked 11.10.2026 and basic metrics measured 13.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Maximum age at application | 22 p × 0.0 % | 0.0 |
| Duration of cover | 12 p × 0.0 % | 0.0 |
| Free increase to compensation | 10 p × 0.0 % | 0.0 |
| Termination | 6 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 48,6 | 24.3 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Maximum age at application | The age limit is not mentioned on the life insurance page or its FAQ pages (how do I get, where do I buy, what is, how much do I need). | aktia.fi, life insurance checked 11.10.2026 | 0.0 / 22 |
| Duration of cover | The age at which cover ends is not stated on the life insurance page or on the FAQ pages. | aktia.fi, life insurance checked 11.10.2026 | 0.0 / 12 |
| Free increase to compensation | A free increase in the sum insured is not mentioned on the life insurance page. The page only has a 30% discount on first-year payments. | aktia.fi, life insurance checked 11.10.2026 | 0.0 / 10 |
| Termination | Cancellation terms were not found on the life insurance page or the FAQ pages. | aktia.fi, life insurance checked 11.10.2026 | 0.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 73,1 | 21.9 |
| Transparency | 30 % × 15,0 | 4.5 |
| Reachability | 20 % × 67,5 | 13.5 |
| AI quality score | 20 % × 43,5 | 8.7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 41/100 | Technical measurement | 16.4 / 40 |
| Accessibility | 89/100 | Technical measurement | 26.7 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Annual or monthly price or calculator visible without contacting OBSERVATION'Varaa tapaaminen asiantuntijamme kanssa'; hintaa tai laskuria ei sivulla, vain -30 % -kampanjamaininta | No | Website + AI extraction | 0.0 / 25 |
| Choice of compensation amount and maximum stated OBSERVATIONkorvaussumman valintaa tai enimmäismäärää ei kuvata | No | Website + AI extraction | 0.0 / 15 |
| Scope and terms of the health assessment stated in advance OBSERVATIONterveysselvityksen laajuutta ei kuvata | No | Website + AI extraction | 0.0 / 15 |
| Insurance can be applied for or purchased online OBSERVATION'Varaa aika etätapaamiseen'; täyttä verkko-ostoa ei tarjota | No | Website + AI extraction | 0.0 / 15 |
| Policy term, end age and beneficiary designation stated OBSERVATION'Valitset itse kenelle korvaus maksetaan'; ikärajoja ei kerrota | Partly | Website + AI extraction | 5.0 / 10 |
| Cancellability and changes to terms clearly stated OBSERVATIONcancellation is not described on the product page | No | Website + AI extraction | 0.0 / 10 |
| Insurer or Business ID shown OBSERVATION'Vakuutuksen myöntää Aktia Henkivakuutus Oy, jonka asiamiehenä Aktia Pankki Oyj toimii' | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | No | Website + AI extraction | 0.0 / 15 |
| Chat support | Partly | Website + AI extraction | 7.5 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 62/100 | AI analysis | 21.1 / 34 |
| Findability of pricing | 20/100 | AI analysis | 6.6 / 33 |
| Content coverage | 48/100 | AI analysis | 15.8 / 33 |
Are you a customer of the Aktia service? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +74.7 points: 24.3 → 99.0, rank 6 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
