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On the basic metrics alone, the score was 72.7 and the rank 3. The score is now 73.8 and rank 1 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Fennian henkivakuutussivulla on toimiva laskuri ja poikkeuksellisen tarkka edunsaajamääräys, ja korvaussumman räätälöinti sekä korotuksen enimmäismäärä kerrotaan. Verkko-oston kulku jää kuitenkin Oma Fennia -kirjautumisen varaan, ikärajoja ja irtisanomista ei kerrota, eikä vakuutuksenantajan Y-tunnusta näytetä.
Buying motives checked 11.10.2026 and basic metrics measured 13.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Maximum age at application | 22 p × 70.0 % | 15.4 |
| Duration of cover | 12 p × 100.0 % | 12.0 |
| Free increase to compensation | 10 p × 100.0 % | 10.0 |
| Termination | 6 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 72,7 | 36.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Maximum age at application | Granted to ages 15–74 | fennia.fi checked 11.10.2026 | 15.4 / 22 |
| Duration of cover | Ends at the end of the insurance period at age 90 | fennia.fi checked 11.10.2026 | 12.0 / 12 |
| Free increase to compensation NOTEThe limit applies to the year 2026. | 25% increase in compensation, up to €150,000 | fennia.fi checked 11.10.2026 | 10.0 / 10 |
| Termination | Cancellation terms were not found on the life insurance and Henkiturva pages. Pages checked: henkiloiden-turva/henkivakuutus and fennia-henkiturva-henkiloasiakkaat. | fennia.fi, life insurance · fennia.fi, Life insurance checked 11.10.2026 | 0.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 80,9 | 24.3 |
| Transparency | 30 % × 65,0 | 19.5 |
| Reachability | 20 % × 75,0 | 15.0 |
| AI quality score | 20 % × 69,4 | 13.9 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 53/100 | Technical measurement | 21.2 / 40 |
| Accessibility | 99/100 | Technical measurement | 29.7 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Annual or monthly price or calculator visible without contacting OBSERVATION'Laske vakuutustarpeesi' + 'Siirry laskemaan hinta' | Yes | Website + AI extraction | 25.0 / 25 |
| Choice of compensation amount and maximum stated OBSERVATION'Korvaukselle maksetaan 25 % korotus, enintään 150 000 euroa (vuonna 2026)'; summaa voi alentaa milloin tahansa | Yes | Website + AI extraction | 15.0 / 15 |
| Scope and terms of the health assessment stated in advance OBSERVATION'terveysselvityksen ja mahdollisesti pyydettävien hoitokertomusten perusteella' | Partly | Website + AI extraction | 7.5 / 15 |
| Insurance can be applied for or purchased online OBSERVATIONviittaus 'Oma Fennia' -kirjautumiseen; täyttä verkko-ostoa ei vahvisteta | Partly | Website + AI extraction | 7.5 / 15 |
| Policy term, end age and beneficiary designation stated OBSERVATION'Omaiset: aviopuolisolle puolet ja loput lapsille pääluvun mukaan'; ikärajoja ei ilmoiteta | Partly | Website + AI extraction | 5.0 / 10 |
| Cancellability and changes to terms clearly stated OBSERVATIONcancellation is not described on the product page | No | Website + AI extraction | 0.0 / 10 |
| Insurer or Business ID shown OBSERVATIONhenki.fennia.fi on Fennia Henkivakuutus, mutta Y-tunnusta ei sivulla | Partly | Website + AI extraction | 5.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | No | Website + AI extraction | 0.0 / 15 |
| Chat support | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 72/100 | AI analysis | 24.5 / 34 |
| Findability of pricing | 62/100 | AI analysis | 20.5 / 33 |
| Content coverage | 74/100 | AI analysis | 24.4 / 33 |
Are you a Fennia service customer? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +18.7 points: 73.8 → 92.5, and your lead over number two grows 9.0 → 27.7.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
The #1 badge is awarded only to the measured #1 in the Life insurance category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
