Home › Sports clubs' fan merchandise
A fan merchandise buyer asks how large an order must be to avoid postage costs, how quickly the parcel is dispatched, who pays for the return, and whether orders are delivered abroad. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 72.6
+ Business ID (Y-tunnus) 0983008-6 is in the first sentence of the order terms, the clearest presentation of company details in the entire comparison
Basic metrics: 72.6, rank 1 · no change
– Return cost: The postage costs of returns are not mentioned on the order terms page.
Basic metrics · 55.6
+ Product prices (15–199 €) are clearly visible in the front page listing without logging in
Basic metrics: 55.6, rank 5 · ▲ 3 places
– Return cost: The terms do not say who pays the return postage.
Basic metrics · 62.4
+ Business ID (Y-tunnus) (1539854-1), address, phone and e-mail are all in the footer, the most transparent presentation of company details in the comparison
Basic metrics: 62.4, rank 4 · ▲ 1 place
– Return cost: The terms do not say who pays the return postage.
Basic metrics · 66.0
+ Product prices (30–35 €) are shown in the listing without logging in, the buyer does not need to click through to the product page
Basic metrics: 66.0, rank 3 · ▼ 1 place
– Delivery area: The delivery area is not stated in the delivery terms.
Basic metrics · 71.2
+ Prices are clearly shown in the listing (70–110 €) and the replica vs. official split is the only shop in the comparison that uses it 'official'the word in product names
Basic metrics: 71.2, rank 2 · ▼ 3 places
– Free delivery threshold: Delivery costs and the free delivery threshold are not stated on the terms page; the costs only appear in the shopping basket.
Basic metrics · 48.9
+ Product prices (20–75 €) are clearly shown in the listing in the online shop section without logging in
Basic metrics: 48.9, rank 6 · no change
– Free delivery threshold: Not mentioned on the online shop's front page, product page or the terms or delivery pages in the site's sitemap. No separate terms page was found.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Free delivery threshold QUESTIONHow much do I need to order to avoid postage costs? | Order value in euros from which domestic delivery is free. | 100 € or less = 100 points, 400 € or more = 0, in between directly proportional. | 22 p |
| Delivery time QUESTIONHow quickly does an order ship or arrive? | Longest time in working days for ordinary stock products, as stated on the terms page. | 1 working day or less = 100 points, 10 working days or more = 0, directly proportional in between. | 12 p |
| Return fee QUESTIONDoes the return cost me anything? | Do the terms state who pays the postage for returns? | Free return = 100, customer pays = 0. | 10 p |
| Delivery area QUESTIONIs the order also delivered abroad? | Delivery area stated by the Ehtosivu. | Whole world = 100, EU = 60, Finland only = 0. | 6 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored the official fan merchandise shops of 6 Finnish sports clubs with 21 metrics. The most important question for the fan: are product prices and delivery terms visible on the site before moving to the checkout?
Fan product prices (euro price) displayed without logging in (25), product range (clothing categories or product categories) browsable without logging in (20), delivery costs or free delivery threshold stated before proceeding to checkout (15), right of return and terms or alternatives publicly available (12), official licensed or club's own status of the products stated (e.g. 'official' or the club's logo/emblem) (10), price or availability of a customisation or printing service mentioned (8), business ID (Y-tunnus) or the responsible company clearly stated on the site (5), e-mail or phone number visible without logging in (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Who is on the list? Six Finnish top-level sports clubs (Liiga ice hockey and Veikkausliiga football) are included, each with its own working web shop and a commercial company registered with the PRH. Clubs whose fan merchandise is sold only through an external reseller service without their own shop are left out of the comparison.
What do we measure? The comparison concerns the transparency of a fan merchandise shop: are product prices visible before logging in, can the range be browsed, are delivery terms and the right of return stated, is the official or licensed status of the products mentioned, and is a customisation service available. We do not assess product quality or the team's success.
Bot or server blocking is a measurement gap. If a shop's page was behind a bot or cookie wall or did not respond at the time of measurement, it is marked as a measurement gap, not as zero. Walls are not bypassed.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Yes, in most shops you can order a shirt with a name and number. Delivery time is usually 1-10 working days. Note that customised products are usually excluded from the right of return.
Delivery costs vary between 5.50–7.90 euros depending on the parcel delivery method. Free delivery generally starts from orders of 100–175 euros. Always check the shop-specific terms before ordering.
All the shops in the comparison are the clubs' own official shops or are operated by the clubs' commercial companies. HJK Store explicitly uses the word 'official' in product names, which makes the products easier to identify.
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