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A rug buyer asks what the cheapest delivery costs, how quickly the rug arrives, how long there is to return it and how much the return costs. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 77.3
+ Free delivery on orders over 199 euros and a free 30-day full right of return are stated clearly in the top bar of every page before purchase
Basic metrics: 77.3, rank 2 · ▲ 1 place
Basic metrics · 65.5
+ Product prices and available sizes are visible directly in the front page listing without logging in (for example 110 euros, 290 euros, 1170 euros) and the number of sizes is marked on the product
Basic metrics: 65.5, rank 6 · ▲ 4 places
Basic metrics · 73.5
+ A Finnish rug manufacturer from Kokemäki: own production and an extensive section on materials and care instructions (wool, cotton, sisal), so the rug's material is described exceptionally comprehensively
Basic metrics: 73.5, rank 4 · ▲ 1 place
Basic metrics · 76.2
+ Opening hours of two brick-and-mortar shops (Turku Mon-Fri 10-20, Tampere Mon-Fri 10-18), telephone +358 50 307 8483 and e-mail info@mattokeidas.fi shown on the contact page
Basic metrics: 76.2, rank 3 · ▼ 1 place
Basic metrics · 71.9
+ Product prices are clearly visible without logging in (for example 145-1,100 euros) and the materials are described comprehensively: wool, recycled cotton and other durable materials each in their own section
Basic metrics: 71.9, rank 5 · no change
The buying motives of these services could not be checked; the reason is shown for each one. They are not on the list as poor performers but as unscored. The result of the basic metrics is shown for comparison.
+ Made-to-measure hallway runners priced transparently by the metre: product pages show the price range (for example 2.49 euros - 109.00 euros) by roll width 67-400 cm without logging in
– The site blocks automatic reading (bot protection).
Basic metrics: 78.8, rank 1 (for comparison only)
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Cheapest delivery QUESTIONWhat does the cheapest delivery cost for a 50 euro order? | Price of the cheapest delivery method for a 50-euro order on the terms page. | 0 € = 100 points, 20 € or more = 0, in between directly proportional. | 20 p |
| Return period QUESTIONHow long do I have to return the rug? | Length of the right of return in days for a stock rug. | 30 days or more = 100 points, 14 days = 0, in between directly proportional. | 10 p |
| Return price QUESTIONHow much does the return cost me? | Return cost paid by the customer in Finland. | 0 € = 100 points, 15 € or more = 0, in between directly proportional. | 10 p |
| Delivery time QUESTIONHow quickly will the rug arrive? | Longest stated delivery time for a stock item in working days. | 3 working days or less = 100 points, 15 working days or more = 0, directly proportional in between. | 10 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 rug online shops on 20 metrics: technical quality, transparency, reachability and AI quality. The most important question: can you see the rug's price, size, material and delivery and return costs before you enter your payment card details?
Rug price and size shown without logging in (25), delivery costs and free delivery threshold for a large rug stated (20), right of return and return logistics publicly available (20), pricing of made-to-measure or custom rugs stated clearly (10), rug material and care instructions stated on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source shown (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
The return cost of a large rug and the hidden price of a made-to-measure rug are the industry's pain points. A rug is a large and heavy product, so clear information on what a return costs and how it is handled logistically matters to the consumer. Likewise, the pricing of made-to-measure and bespoke rugs should be visible before ordering. The comparison rewards shops that show the rug's price and size, material and care instructions, delivery costs and the free delivery threshold, and return terms before purchase.
Some of the operators are Finnish, some are foreign. Mattokymppi, VM Carpet, Finarte, Mattokeidas and Mattotukku are Finnish companies with a business ID (Y-tunnus) registered with PRH. Rugvista is the webshop of the Swedish Rugvista Group AB, listed on Nasdaq Stockholm, whose owning company is openly stated. The business ID (Y-tunnus) metric assesses how clearly the responsible company is displayed on the site.
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