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On the basic metrics alone, the score was 65.5 and the rank 6. The score is now 76.1 and rank 2 (▲ 4 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Rugvista.fi on ruotsalaisen, Nasdaq Tukholmassa listatun Rugvista Group AB:n mattojen verkkokauppa, joka palvelee Suomessa suomeksi ja euroissa. Hinnat, koot, ilmainen toimitus ja maksuttomat 30 päivän palautukset ovat selkeästi esillä, mutta yhtiön Y-tunnusta ei näytetä ja ehtosivut olivat bottieston takana.
Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 20 p × 75.0 % | 15.0 |
| Return period | 10 p × 100.0 % | 10.0 |
| Return price | 10 p × 100.0 % | 10.0 |
| Delivery time | 10 p × 83.3 % | 8.3 |
| Basic metrics | 50 % × 65,5 | 32.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery NOTEThe same page also says that standard delivery is free with no minimum order value. The more cautious figure was used because of the contradiction. | 5 € for orders under 75 euros | rugvista.fi checked 18.10.2026 | 15.0 / 20 |
| Return period | 30 days | rugvista.fi checked 18.10.2026 | 10.0 / 10 |
| Return price NOTEFree when using Rugvista's return label. | Free with a return label | rugvista.fi checked 18.10.2026 | 10.0 / 10 |
| Delivery time NOTEThe warehouse is located in Malmö, Sweden. | 2–5 working days | rugvista.fi checked 18.10.2026 | 8.3 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 68,2 | 20.5 |
| Transparency | 30 % × 80,0 | 24.0 |
| Reachability | 20 % × 22,5 | 4.5 |
| AI quality score | 20 % × 80,0 | 16.0 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 28/100 | Technical measurement | 11.2 / 40 |
| Accessibility | 90/100 | Technical measurement | 27.0 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Rug price and size shown without logging in OBSERVATIONEtusivun tuotelistaus: hinnat euroina ja kokojen määrä (esimerkiksi '200 x 300 cm (7 Misure) 290 €', '300 x 400 cm 1 170 €'). | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold for a large rug stated OBSERVATIONEtusivu: 'Ilmainen toimitus alkaen 75 €', 'Toimitus Suomeen: 2-5 arkipäivää'. | Yes | Website + AI extraction | 20.0 / 20 |
| Right of return and return logistics publicly available OBSERVATIONFront page: 'Free returns', '30-day money-back guarantee', 'Returns are always free ... the order value is at least 75 €'. | Yes | Website + AI extraction | 20.0 / 20 |
| Made-to-measure or custom mat pricing clearly stated | No | Website + AI extraction | 0.0 / 10 |
| Rug material and care instructions stated on the product page | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONVastuullinen yhtiö Rugvista Group AB (Nasdaq Tukholma) tunnistettavissa brändistä; suomalaista Y-tunnusta ei esillä ja /kauppaehdot palautti CloudFront 403:n curlille, headless-Chromelle ja agent-selaimelle (mittausaukko). | Partly | Website + AI extraction | 5.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONAsiakaspalvelun ohjeosiot: palautus, toimitus, tilaus, tuotetiedot, maksu (rugvista.fi/cs/section/...). | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 84/100 | AI analysis | 27.7 / 33 |
| Content coverage | 76/100 | AI analysis | 25.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and return logistics publicly available OBSERVATIONFront page: 'Free returns', '30-day money-back guarantee', 'Returns are always free ... the order value is at least 75 €'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Rugvista-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +16.3 points: 76.1 → 92.4, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
