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VM Carpet

Rank 3 · Rugs online · Checked 18.10.2026

Websitevm-carpet.fi
OwnerVM-Carpet Oy (PRH 0804076-0), Kokemäki, a Finnish carpet manufacturer and online shop that makes wool and cotton carpets and made-to-measure carpets (vm-carpet.fi)
Business ID0804076-0
Registered in Finland (PRH)1990
LCP (mobile)37,0 s
Basic metrics73.5, rank 4
66.8SCORE
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On the basic metrics alone, the score was 73.5 and the rank 4. The score is now 66.8 and rank 3 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

VM-Carpet.fi on kokemäkeläisen VM Carpet Oy:n mattojen valmistajan oma verkkokauppa. Tuotehinnat, ilmainen toimitus, 14 päivän palautusoikeus, materiaalitiedot ja Y-tunnus ovat esillä; mittatilausmaton lopullinen hinta tulee kuitenkin tarjouksena.

Strengths

  • A Finnish rug manufacturer from Kokemäki: own production and an extensive section on materials and care instructions (wool, cotton, sisal), so the rug's material is described exceptionally comprehensively
  • Verkkokaupassa tuotehinnat näkyvät ilman kirjautumista (esimerkiksi 185-290 euroa) ja ilmainen toimitus koko Suomeen kerrottu, palautusoikeus 14 päivää toimitusehdoissa
  • Y-tunnus 0804076-0 ja yhtiö VM Carpet Oy sekä puhelin 020 741 4299 ja sähköposti info@vm-carpet.fi esillä yhteystiedoissa ja toimitusehdoissa

Areas to improve

  • Mittatilausmaton hinta ei näy suoraan verkosta: mittatilaussivu on opas ja yhteydenottolomake, jolloin hinta muodostuu tarjouksena mattolaadun ja mittojen mukaan
  • No live chat service; contact is by phone or e-mail
  • No independent external review source was on the loaded pages

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

66.8 / 100
Cheapest delivery20 p × 100.0 %20.0
Return period10 p × 0.0 %0.0
Return price10 p × 100.0 %10.0
Delivery time10 p × 0.0 %0.0
Basic metrics50 % × 73,536.8

Buying motives · weight 50 p

30,0 / 50
MetricMeasured valueSourcePoints
Cheapest delivery
NOTEThe terms of use page mentions delivery costs by weight and gives no prices. The front page notice is the more recent claim, and it has been scored.
Free delivery across Finlandvm-carpet.fi
checked 18.10.2026
20.0 / 20
Return period14 daysvm-carpet.fi
checked 18.10.2026
0.0 / 10
Return price
NOTEMade-to-order products have no right of return.
Returns from Finland free of chargevm-carpet.fi
checked 18.10.2026
10.0 / 10
Delivery time
NOTEThree weeks has been counted as 15 working days.
2–3 weeksvm-carpet.fi
checked 18.10.2026
0.0 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

73.5 / 100
Digital quality30 % × 60,018.0
Transparency30 % × 90,027.0
Reachability20 % × 60,012.0
AI quality score20 % × 80,016.0
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

60.0 / 100
MetricMeasured valueSourcePoints
Performance (mobile)28/100Technical measurement11.2 / 40
Accessibility80/100Technical measurement24.0 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

90.0 / 100
MetricMeasured valueSourcePoints
Rug price and size shown without logging in
OBSERVATIONVerkkokauppa-sivu näyttää tuotehinnat euroina (esimerkiksi 185,00 €, 201,00 €, 290,00 €).
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold for a large rug stated
OBSERVATIONSivuston yläpalkki: 'Ilmainen toimitus koko suomeen!'.
YesWebsite + AI extraction20.0 / 20
Right of return and return logistics publicly available
OBSERVATIONThe delivery terms mention a 14-day right of return and the Right of return section.
YesWebsite + AI extraction20.0 / 20
Made-to-measure or custom mat pricing clearly stated
OBSERVATIONMittatilaus-sivu on ostajan opas ja sisältää yhteydenottolomakkeen (pakollinen puhelinnumero), ei suoraa mittahintaa.
PartlyWebsite + AI extraction5.0 / 10
Rug material and care instructions stated on the product pageYesWebsite + AI extraction10.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONToimitusehdot: 'VM Carpet Oy ... Y-tunnus: 0804076-0', puhelin 020 741 4299, info@vm-carpet.fi. (2122839-7 on Paytrail-maksunvälittäjä.)
YesWebsite + AI extraction10.0 / 10
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownPartlyWebsite + AI extraction7.5 / 15
FAQ sectionPartlyWebsite + AI extraction7.5 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

80.0 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing78/100AI analysis25.7 / 33
Content coverage82/100AI analysis27.1 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and return logistics publicly available
OBSERVATIONThe delivery terms mention a 14-day right of return and the Right of return section.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +12.3 points: 66.8 → 79.1, rank 3 → 2.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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