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On the basic metrics alone, the score was 73.5 and the rank 4. The score is now 66.8 and rank 3 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
VM-Carpet.fi on kokemäkeläisen VM Carpet Oy:n mattojen valmistajan oma verkkokauppa. Tuotehinnat, ilmainen toimitus, 14 päivän palautusoikeus, materiaalitiedot ja Y-tunnus ovat esillä; mittatilausmaton lopullinen hinta tulee kuitenkin tarjouksena.
Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 20 p × 100.0 % | 20.0 |
| Return period | 10 p × 0.0 % | 0.0 |
| Return price | 10 p × 100.0 % | 10.0 |
| Delivery time | 10 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 73,5 | 36.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery NOTEThe terms of use page mentions delivery costs by weight and gives no prices. The front page notice is the more recent claim, and it has been scored. | Free delivery across Finland | vm-carpet.fi checked 18.10.2026 | 20.0 / 20 |
| Return period | 14 days | vm-carpet.fi checked 18.10.2026 | 0.0 / 10 |
| Return price NOTEMade-to-order products have no right of return. | Returns from Finland free of charge | vm-carpet.fi checked 18.10.2026 | 10.0 / 10 |
| Delivery time NOTEThree weeks has been counted as 15 working days. | 2–3 weeks | vm-carpet.fi checked 18.10.2026 | 0.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 60,0 | 18.0 |
| Transparency | 30 % × 90,0 | 27.0 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 80,0 | 16.0 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 28/100 | Technical measurement | 11.2 / 40 |
| Accessibility | 80/100 | Technical measurement | 24.0 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 73/100 | Technical measurement | 10.9 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Rug price and size shown without logging in OBSERVATIONVerkkokauppa-sivu näyttää tuotehinnat euroina (esimerkiksi 185,00 €, 201,00 €, 290,00 €). | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold for a large rug stated OBSERVATIONSivuston yläpalkki: 'Ilmainen toimitus koko suomeen!'. | Yes | Website + AI extraction | 20.0 / 20 |
| Right of return and return logistics publicly available OBSERVATIONThe delivery terms mention a 14-day right of return and the Right of return section. | Yes | Website + AI extraction | 20.0 / 20 |
| Made-to-measure or custom mat pricing clearly stated OBSERVATIONMittatilaus-sivu on ostajan opas ja sisältää yhteydenottolomakkeen (pakollinen puhelinnumero), ei suoraa mittahintaa. | Partly | Website + AI extraction | 5.0 / 10 |
| Rug material and care instructions stated on the product page | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONToimitusehdot: 'VM Carpet Oy ... Y-tunnus: 0804076-0', puhelin 020 741 4299, info@vm-carpet.fi. (2122839-7 on Paytrail-maksunvälittäjä.) | Yes | Website + AI extraction | 10.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 78/100 | AI analysis | 25.7 / 33 |
| Content coverage | 82/100 | AI analysis | 27.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and return logistics publicly available OBSERVATIONThe delivery terms mention a 14-day right of return and the Right of return section. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko VM Carpet -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +12.3 points: 66.8 → 79.1, rank 3 → 2.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.