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Finarte

Rank 5 · Rugs online · Checked 18.10.2026

Websitefinarte.fi
OwnerFinarte (India) Oy (PRH 0924122-2), Kotka, a family business founded in 1985 whose design rugs are designed in Finland and handmade in India from recycled and sustainable materials (finarte.fi)
Business ID0924122-2
Registered in Finland (PRH)1993
LCP (mobile)4.6 s
Basic metrics71.9, rank 5
55.4SCORE
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CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 71.9 and the rank 5. The score is now 55.4 and rank 5 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

Finarte.fi on kotkalaisen perheyrityksen Finarte (India) Oy:n design-mattojen verkkokauppa; matot suunnitellaan Suomessa ja valmistetaan käsityönä Intiassa kestävistä materiaaleista. Hinnat, toimitus, palautus ja materiaalit ovat selkeästi esillä, mutta Y-tunnusta ei näytetä sivustolla.

Strengths

  • Product prices are clearly visible without logging in (for example 145-1,100 euros) and the materials are described comprehensively: wool, recycled cotton and other durable materials each in their own section
  • Toimituskulut ja ilmainen toimitus yli 100 euron tilauksiin kerrottu, ja hinnat sisältävät ALV:n EU:n sisällä; puhelin +358 40 038 4111 ja sähköposti store@finarte.fi esillä
  • Tarjoaa mittatilausmatot (Custom Size Rugs) sekä mallipalan tilauksen ja maton vuokrauksen, mikä helpottaa ostopäätöstä isolle tuotteelle

Areas to improve

  • Y-tunnusta ei näytetä verkkokaupan sivuilla, vaikka vastuullinen yhtiö on suomalainen Finarte (India) Oy (Kotka)
  • Verkkokauppa on oletuksena englanninkielinen, vaikka suomenkielinen versio (finarte.fi/fi) on saatavilla
  • Mittatilausmaton lopullinen hinta muodostuu tuotteen ja mittojen mukaan, joten sitä ei näy suoraan mittatilaussivulta

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

55.4 / 100
Cheapest delivery20 p × 55.5 %11.1
Return period10 p × 0.0 %0.0
Return price10 p × 0.0 %0.0
Delivery time10 p × 83.3 %8.3
Basic metrics50 % × 71,936.0

Buying motives · weight 50 p

19,4 / 50
MetricMeasured valueSourcePoints
Cheapest delivery
NOTEPickup point free for orders over 100 euros. Posti home delivery €30. In October 2026 standard delivery is free in the EU as a campaign.
DB Schenker pick-up point 8.90 €finarte.fi
checked 18.10.2026
11.1 / 20
Return period14 daysfinarte.fi
checked 18.10.2026
0.0 / 10
Return price
NOTEThe fee is deducted from the refunded amount.
€15 in Finlandfinarte.fi
checked 18.10.2026
0.0 / 10
Delivery time
NOTEOrder processing of 1–2 working days is added on top.
3–5 working daysfinarte.fi
checked 18.10.2026
8.3 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

71.9 / 100
Digital quality30 % × 67,820.3
Transparency30 % × 80,024.0
Reachability20 % × 52,510.5
AI quality score20 % × 83,016.6
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

67.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)41/100Technical measurement16.4 / 40
Accessibility89/100Technical measurement26.7 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

80.0 / 100
MetricMeasured valueSourcePoints
Rug price and size shown without logging in
OBSERVATIONTuotesivut näyttävät hinnat euroina (esimerkiksi 145,00 €, 249,00 €, 290,00 €, 1.100,00 €).
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold for a large rug stated
OBSERVATIONToimituskäytäntö: toimitushinnat 7-30 € ja 'Free shipping for orders over 100 €'.
YesWebsite + AI extraction20.0 / 20
Right of return and return logistics publicly availableYesWebsite + AI extraction20.0 / 20
Made-to-measure or custom mat pricing clearly statedPartlyWebsite + AI extraction5.0 / 10
Rug material and care instructions stated on the product page
OBSERVATIONValikoima jaettu materiaaleittain: Wool, Recycled Cotton, Other Materials; kestävät materiaalit korostettu.
YesWebsite + AI extraction10.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONY-tunnusta 0924122-2 ei näy ladatuilla sivuilla; vastuullinen yhtiö Finarte (India) Oy vahvistettu PRH:sta ja yritysrekistereistä, ei sivustolta.
NoWebsite + AI extraction0.0 / 10
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

52.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONAsiakaspalvelu: puhelin +358 40 038 4111, store@finarte.fi.
YesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionPartlyWebsite + AI extraction7.5 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

83.0 / 100
MetricMeasured valueSourcePoints
Clarity of information83/100AI analysis28.2 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage84/100AI analysis27.7 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and return logistics publicly available
OBSERVATIONWebsite + AI extraction
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Oletko Finarte-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +13.1 points: 55.4 → 68.5, rank 5 → 3.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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