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On the basic metrics alone, the score was 71.9 and the rank 5. The score is now 55.4 and rank 5 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Finarte.fi on kotkalaisen perheyrityksen Finarte (India) Oy:n design-mattojen verkkokauppa; matot suunnitellaan Suomessa ja valmistetaan käsityönä Intiassa kestävistä materiaaleista. Hinnat, toimitus, palautus ja materiaalit ovat selkeästi esillä, mutta Y-tunnusta ei näytetä sivustolla.
Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 20 p × 55.5 % | 11.1 |
| Return period | 10 p × 0.0 % | 0.0 |
| Return price | 10 p × 0.0 % | 0.0 |
| Delivery time | 10 p × 83.3 % | 8.3 |
| Basic metrics | 50 % × 71,9 | 36.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery NOTEPickup point free for orders over 100 euros. Posti home delivery €30. In October 2026 standard delivery is free in the EU as a campaign. | DB Schenker pick-up point 8.90 € | finarte.fi checked 18.10.2026 | 11.1 / 20 |
| Return period | 14 days | finarte.fi checked 18.10.2026 | 0.0 / 10 |
| Return price NOTEThe fee is deducted from the refunded amount. | €15 in Finland | finarte.fi checked 18.10.2026 | 0.0 / 10 |
| Delivery time NOTEOrder processing of 1–2 working days is added on top. | 3–5 working days | finarte.fi checked 18.10.2026 | 8.3 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 67,8 | 20.3 |
| Transparency | 30 % × 80,0 | 24.0 |
| Reachability | 20 % × 52,5 | 10.5 |
| AI quality score | 20 % × 83,0 | 16.6 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 41/100 | Technical measurement | 16.4 / 40 |
| Accessibility | 89/100 | Technical measurement | 26.7 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 73/100 | Technical measurement | 10.9 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Rug price and size shown without logging in OBSERVATIONTuotesivut näyttävät hinnat euroina (esimerkiksi 145,00 €, 249,00 €, 290,00 €, 1.100,00 €). | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold for a large rug stated OBSERVATIONToimituskäytäntö: toimitushinnat 7-30 € ja 'Free shipping for orders over 100 €'. | Yes | Website + AI extraction | 20.0 / 20 |
| Right of return and return logistics publicly available | Yes | Website + AI extraction | 20.0 / 20 |
| Made-to-measure or custom mat pricing clearly stated | Partly | Website + AI extraction | 5.0 / 10 |
| Rug material and care instructions stated on the product page OBSERVATIONValikoima jaettu materiaaleittain: Wool, Recycled Cotton, Other Materials; kestävät materiaalit korostettu. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONY-tunnusta 0924122-2 ei näy ladatuilla sivuilla; vastuullinen yhtiö Finarte (India) Oy vahvistettu PRH:sta ja yritysrekistereistä, ei sivustolta. | No | Website + AI extraction | 0.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONAsiakaspalvelu: puhelin +358 40 038 4111, store@finarte.fi. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 83/100 | AI analysis | 28.2 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 84/100 | AI analysis | 27.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and return logistics publicly available OBSERVATIONWebsite + AI extraction | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Finarte-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +13.1 points: 55.4 → 68.5, rank 5 → 3.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.