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Mattokeidas

Rank 4 · Rugs online · Checked 18.10.2026

Websitemattokeidas.fi
OwnerMattokeidas Oy (PRH 3241095-2), a 100% Finnish online store for rugs with shops in Turku and Tampere; offers made-to-measure solutions for runner rugs; Business ID shown on the site (mattokeidas.fi)
Business ID3241095-2
Registered in Finland (PRH)2021
LCP (mobile)2.1 s
Basic metrics76.2, rank 3
62.3SCORE
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On the basic metrics alone, the score was 76.2 and the rank 3. The score is now 62.3 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

Mattokeidas.fi on Mattokeidas Oy:n 100 prosenttisesti suomalainen mattojen verkkokauppa, jolla on myymälät Turussa ja Tampereella. Toimitus- ja palautusehdot, aukioloajat sekä Y-tunnus 3241095-2 ovat selkeästi esillä.

Strengths

  • Opening hours of two brick-and-mortar shops (Turku Mon-Fri 10-20, Tampere Mon-Fri 10-18), telephone +358 50 307 8483 and e-mail info@mattokeidas.fi shown on the contact page
  • Ilmainen toimitus kotiin yli 199 euron tilauksille ja Euroopan unionin 14 päivän palautusoikeus kerrottu omilla käytäntösivuillaan
  • Erikoismuotoiset mittatilausmatot ja käytävämattojen mitoitus (leveydet esimerkiksi 130-133 cm) tarjolla, ja valikoima jaettu materiaaleittain kuten itämaiset villamatot

Areas to improve

  • Mittatilausmaton lopullinen hinta muodostuu vasta mittavalinnan mukaan, joten kokonaishinta ei näy suoraan tuotelistalta
  • No live chat service; contact is by phone or e-mail
  • No independent external review source was on the loaded pages

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

62.3 / 100
Cheapest delivery20 p × 55.5 %11.1
Return period10 p × 0.0 %0.0
Return price10 p × 47,3 %4.7
Delivery time10 p × 83.3 %8.3
Basic metrics50 % × 76,238.1

Buying motives · weight 50 p

24,2 / 50
MetricMeasured valueSourcePoints
Cheapest delivery
NOTEHome package 19.90 €. Pick-up from the shop in Tampere or Turku is free. Home delivery is free for orders over 199 euros.
Matkahuolto Lähellä parcel 8.90 €mattokeidas.fi
checked 18.10.2026
11.1 / 20
Return period14 daysmattokeidas.fi
checked 18.10.2026
0.0 / 10
Return price
NOTEThe fee is deducted from the refunded amount. Returning to the shop in Tampere or Turku is free.
€7.90 in Finlandmattokeidas.fi
checked 18.10.2026
4.7 / 10
Delivery time2–5 working daysmattokeidas.fi
checked 18.10.2026
8.3 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

76.2 / 100
Digital quality30 % × 64,019.2
Transparency30 % × 90,027.0
Reachability20 % × 67,513.5
AI quality score20 % × 80,016.0
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

64.0 / 100
MetricMeasured valueSourcePoints
Performance (mobile)40/100Technical measurement16.0 / 40
Accessibility84/100Technical measurement25.2 / 30
Findability (SEO)75/100Technical measurement11.2 / 15
Technical practices77/100Technical measurement11.6 / 15

Transparency · weight 30%

90.0 / 100
MetricMeasured valueSourcePoints
Rug price and size shown without logging inYesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold for a large rug stated
OBSERVATIONYläpalkki ja Toimituskäytäntö-sivu: 'Ilmainen toimitus kotiin yli 199 euron tilauksille'.
YesWebsite + AI extraction20.0 / 20
Right of return and return logistics publicly available
OBSERVATIONReturns policy page: 'European Union 14-day cooling-off period ... right to cancel or return your order within 14 days'.
YesWebsite + AI extraction20.0 / 20
Made-to-measure or custom mat pricing clearly stated
OBSERVATIONErikoismuotoiset mittatilausmatot ja käytävämaton leveysvalinnat (130-133 cm) valikoimassa.
PartlyWebsite + AI extraction5.0 / 10
Rug material and care instructions stated on the product pageYesWebsite + AI extraction10.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONAlatunniste: 'Powered by Mattokeidas Oy', Y-tunnus 3241095-2; puhelin +358 50 307 8483, info@mattokeidas.fi.
YesWebsite + AI extraction10.0 / 10
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

67.5 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONYhteystiedot: Turun myymälä ma-pe 10-20, Tampereen myymälä ma-pe 10-18.
YesWebsite + AI extraction15.0 / 15
FAQ sectionPartlyWebsite + AI extraction7.5 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

80.0 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage78/100AI analysis25.7 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and return logistics publicly available
OBSERVATIONReturns policy page: 'European Union 14-day cooling-off period ... right to cancel or return your order within 14 days'.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +10.9 points: 62.3 → 73.2, rank 4 → 3.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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