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Someone ordering a fireplace or stove online asks how long the product can be returned, how much a return costs, whether the delivery price is visible before purchase and how quickly the order arrives. These decide 50 points out of 100.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 76.9
+ The prices of bioethanol, electric and gas fireplaces are shown in euros on the product page and the product can be added to the basket without logging in (for example Carl Biotakka 1,499.00 euros)
Basic metrics: 76.9, rank 1 · no change
Basic metrics · 69.2
+ The prices of electric, bio and decorative fireplaces are shown in euros in the product listing and on the product page without logging in, for example Edison electric fireplace Opti-myst 1,499.00 euros, and the product can be added straight to the shopping basket
Basic metrics: 69.2, rank 4 · ▲ 2 places
– Delivery time: The delivery terms give a delivery time of 1 day to 10 weeks depending on the product, so a single working-day figure cannot be picked.
Basic metrics · 70.8
+ Prices of electric and bioethanol fireplaces and light fireplaces are shown in euros in the product listing and on the product page without logging in (for example Xaralyn Nero 1,899.00 euros, Dimplex Cassette 1000 2,949.00 euros) and the product can be added to the shopping cart
Basic metrics: 70.8, rank 3 · no change
– Delivery price shown: The delivery and payment terms only say that the orderer accepts the delivery costs, and the page has no euro amount or free delivery threshold.
Basic metrics · 75.2
+ The prices of stoves and circulating-air fireplaces are shown in euros directly in the product listing and on the product page without logging in, for example Jotul F 373 Advance 3,524.00 euros and Jotul F 520 3,957.00 euros
Basic metrics: 75.2, rank 2 · ▼ 2 places
– Delivery time: The delivery terms only say that delivery times vary by product, manufacturer and delivery method, and no number of working days is given.
Basic metrics · 65.0
+ The product page shows the list price clearly including tax, for example the Wiking Miro 4+ lightweight jacket in stone shell 'List price: 3297,- price includes VAT 25.5%'
Basic metrics: 65.0, rank 5 · no change
– Length of the right of return: The sales and delivery terms PDF does not mention a right of return or cancellation at all.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Length of right of return QUESTIONHow many days can a product be returned? | Right of return or cancellation in days from receipt, according to the terms of sale. | 30 days or more = 100 points, 14 days or less = 0, directly proportional in between. | 20 p |
| Delivery price shown QUESTIONDo I know the delivery price before I commit to the purchase? | Whether the delivery fee is fixed or free in the terms, whether it only appears in the shopping cart or whether it is only available by request for quote. | Price stated in the terms or on the page = 100, shown in the shopping cart = 50, only with a quote = 0. | 12 p |
| Return price stated QUESTIONDo I know before buying how much a return costs? | Whether the shop states the cost of a return in euros or leaves it open. | Euro amount stated = 100, customer pays but the amount is not stated = 40, not stated at all = 0. | 10 p |
| Delivery time QUESTIONHow quickly does the order arrive? | Delivery time for a stock item stated by the shop, maximum number of working days. | 2 working days or fewer = 100 points, 15 working days or more = 0, in between directly proportional. | 8 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 5 online shops specialising in fireplaces and stoves on 20 metrics: technical quality, transparency, reachability and AI quality. The key question: can you see the fireplace's price, output, dimensions and actual delivery cost before adding the product to the basket?
Product price shown without logging in (25), delivery cost for a large or heavy product stated before checkout (20), technical data (output, heat storage capacity, dimensions, weight) on the product page (15), installation, flue compatibility or fire safety distances stated (10), product warranty in years stated (10), right of return and any restriction stated (10), business ID (Y-tunnus) or responsible company clearly stated (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
The true cost of a fireplace is a pain point for consumers. Fireplaces, stoves and fireplace inserts are large and heavy purchases where, besides the product price, freight and any masonry or installation affect the final sum. Some of the industry's well-known manufacturers sell the whole fireplace only through studios or resellers without a consumer price, so the comparison included only web shops where the product can be bought at a price and with a shopping cart.
The comparison included 5 web shops that have their own live shop with consumer prices and a shopping basket. General stores such as Netrauta, Taloon and K-Rauta were left out because they are not fireplace specialist retailers, as were manufacturers whose webshop sells only accessories or which refer you to a reseller. Electric and bioethanol fireplaces are most commonly sold as a genuine web shop, whereas heavy heat-storing fireplaces are often delivered as freight.
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