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Someone going on a brewery tour asks what the tour costs per person, whether tasting is included in the price, whether a place on the tour can be booked online and whether one can join without a group of one's own. These decide 50 points out of 100.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 69.0
+ Open tour (20 €/person) and private tour (40 €/person) clearly priced on the site
Basic metrics: 69.0, rank 6 · ▲ 5 places
Basic metrics · 70.8
+ Widest range of tours: brewery tour (16/40 €/person), premium whisky (60 €/person) and exclusive whisky (120 €/person)
Basic metrics: 70.8, rank 5 · ▲ 3 places
Basic metrics · 78.6
+ Tour price 35 €/person clearly shown on the brewery tour page, private tour 40 €/person
Basic metrics: 78.6, rank 1 · ▼ 2 places
Basic metrics · 72.8
+ Clear prices: open round 18 €/person, private 25 €/person (min. 6 people)
Basic metrics: 72.8, rank 4 · no change
Basic metrics · 73.8
+ Three clear price tiers: 13 €/person (no tastings), 21 €/person (5 products), 26 €/person (8 products)
Basic metrics: 73.8, rank 3 · ▼ 2 places
– Online booking: The brewery tour page has no booking calendar or online shop, only a phone number and e-mail.
Basic metrics · 76.0
+ Prices clearly displayed: round 150 €/group + beer package 20 €/person (5-product tasting)
Basic metrics: 76.0, rank 2 · ▼ 4 places
– Price of a tour: The price is stated only for a group (€150 per tour, maximum 15 people), and no per-person price is published. Checked the brewery tour page and the delivery terms.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Price per round QUESTIONHow much does a brewery tour cost per person? | Cheapest published per-person price for an open or public tour. | 10 € or less = 100 points, 40 € or more = 0, directly proportional in between. | 22 p |
| Tasting included in the price QUESTIONIs beer tasting included in the price of the tour? | Is tasting included in the basic price of the tour? | Tasting included in the price = 100, tasting available at extra cost = 50, not included = 0. | 10 p |
| Online booking QUESTIONCan I book or buy a place on a tour online? | Whether the tour has a booking calendar or an online shop. | Booking or purchase online = 100, phone or e-mail only = 0. | 10 p |
| Joining without a group QUESTIONCan I join a round alone or with a small group? | Whether there is an open tour without a minimum group invoice. | Open round for everyone = 100, groups combined or minimum invoice = 50, groups only = 0. | 8 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 Finnish craft breweries on 18 metrics: visibility of the tour price, booking option online or by e-mail, description of the tour product (duration and tasting), openness of company information and an English-language option. The key question: can you see the price of the tour in euros before you get in touch?
Tour price in euros per person shown on the site without contact (40), booking possible online, by e-mail or via a form (not by phone alone) (25), tour duration and content (number of tastings, guide, production facility visit) explained on the site (20), business ID (Y-tunnus) or registered company name shown on the site (footer, privacy policy or contact details) (10), tour also offered in English (stated on the site) (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Prices range from 16 euros to over a hundred. The cheapest open public tour is at Nokian Panimo (€20 per person). Teerenpeli's most comprehensive combination (brewery + distillery tour + tasting) costs €40 per person. The minimum charge for private tours is typically 120–200 euros per group.
The comparison covers guided brewery tours. The list has no beer lectures, events or restaurant serving, only a tour product where a guide presents the production facilities and tastings are part of the package.
Excluded. Suomenlinnan Panimo (panimoravintola.fi) offers beer lectures for groups, but no clear tour product or price can be found on the site.
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