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Teerenpeli Vierailukeskus

Rank 2 · Brewery tours · Checked 17.10.2026

Websiteteerenpeli.com
OwnerTeerenpeli Yhtiöt Oy (privacy business ID 0957208-0, Lahti, Lotila), brewery tour + tasting 40 €/person (1 h 45 min), tour only 16 €/person (1 h); also premium whisky tour 60 €/person and exclusive 120 €/person; visitor centre at the brewery and distillery; online booking calendar
Business ID0957208-0
Registered in Finland (PRH)1994
LCP (mobile)–
Basic metrics70.8, rank 5
76.0SCORE
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On the basic metrics alone, the score was 70.8 and the rank 5. The score is now 76.0 and rank 2 (▲ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 9 September 2026

Teerenpeli Yhtiöt Oy Lahti; laajin kierrosvalikoima (panimo+tislaamo), online-varaus, Y-tunnus esillä

Strengths

  • Widest range of tours: brewery tour (16/40 €/person), premium whisky (60 €/person) and exclusive whisky (120 €/person)
  • Y-tunnus (0957208-0) ja yhtiönimi esillä tietosuojaselosteessa; online-varauskalenteri käytössä
  • Kierrospakettien kestot, sisällöt ja hinnat kuvattu erittäin selkeästi kaikille vaihtoehdoille

Areas to improve

  • Kierrosten englanninkielistä saatavuutta ei mainita suomenkielisellä kierrossivulla
  • Puhelinnumero ei näy suoraan kierrossivulla (vain sähköposti sales@teerenpeli.com)
  • Vierailukeskuksen aukioloaikoja ei ilmoiteta kierrossivulla

How the score is calculated

Buying motives checked 17.10.2026 and basic metrics measured 9.9.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

76.0 / 100
Price per round22 p × 80.0 %17.6
Tasting included in the price10 p × 50.0 %5.0
Online booking10 p × 100.0 %10.0
Joining without a group8 p × 100.0 %8.0
Basic metrics50 % × 70,835.4

Buying motives · weight 50 p

40,6 / 50
MetricMeasured valueSourcePoints
Price per round
NOTEThe price range covers the options Kierros and Kierros + Tasting; the page gives no more detailed breakdown. The cheapest price is 16 €.
Brewery tour from 16 €teerenpeli.com
checked 17.10.2026
17.6 / 22
Tasting included in the priceTour or Tour + Tasting can be selectedteerenpeli.com
checked 17.10.2026
5.0 / 10
Online bookingA session can be bought from the online shopteerenpeli.com
checked 17.10.2026
10.0 / 10
Joining without a groupPublic lap times can be selectedteerenpeli.com
checked 17.10.2026
8.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

70.8 / 100
Digital quality30 % × 70,721.2
Transparency30 % × 95,028.5
Reachability20 % × 15,03.0
AI quality score20 % × 90,318.1

Digital quality · weight 30%

70.7 / 100
MetricMeasured valueSourcePoints
Performance (mobile)32/100Technical measurement12.8 / 40
Accessibility93/100Technical measurement27.9 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

95.0 / 100
MetricMeasured valueSourcePoints
Price per round in euros per person displayed on the website without contacting the company
OBSERVATION40 €/hlö (kierros + tasting, kesto noin 1 h 45 min), 16 €/hlö (pelkkä kierros, kesto noin 1 h), Premium -kierroksella... hinta 60 €/ henkilö, Exclusive -viskikierros... hinta 120 € / henkilö
YesWebsite + AI extraction40.0 / 40
Booking is possible online, by e-mail or by form (not only by phone)
OBSERVATIONSivulla 'Varaa kierros' ja 'Kierrosten ajankohdat' -painikkeet johtavat online-varausjärjestelmään.
YesWebsite + AI extraction25.0 / 25
Duration and content of the tour (number of tastings, guide, production facility visit) explained on the website
OBSERVATION40 €/hlö (kierros + tasting, kesto noin 1 h 45 min), 16 €/hlö (pelkkä kierros, kesto noin 1 h), Premium: kesto noin 2 h, Exclusive: kesto noin 2,5h, Sokkotasting mustilla viskilaseilla: kesto noin 2 h
YesWebsite + AI extraction20.0 / 20
Business ID or registered company name displayed on the website (footer, privacy policy or contact details)
OBSERVATION1. Rekisterinpitäjä ja asioita hoitava henkilö, Y-tunnus: Y-0957208-0
YesWebsite + AI extraction10.0 / 10
Tour also available in English (mentioned on the website)
OBSERVATIONSivustolla on englanninkielinen versio (hreflang en), mutta kierrossivulla ei mainita kierrosten saatavuutta englanniksi.
NoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

15.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

90.3 / 100
MetricMeasured valueSourcePoints
Clarity of information88/100AI analysis29.9 / 34
Findability of pricing91/100AI analysis30.0 / 33
Content coverage92/100AI analysis30.4 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +13.6 points: 76.0 → 89.6, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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