Home › Brewery tours › Nokian Panimo
On the basic metrics alone, the score was 69.0 and the rank 6. The score is now 77.2 and rank 1 (▲ 5 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Nokian Panimo Oyj Nokialla; avoin 20 e/hlö ja yksityinen 40 e/hlö, online-varaus, ei englantia
Buying motives checked 17.10.2026 and basic metrics measured 9.9.2026 from public sources. The same formula for everyone, read the full methodology.
| Price per round | 22 p × 66.7 % | 14.7 |
| Tasting included in the price | 10 p × 100.0 % | 10.0 |
| Online booking | 10 p × 100.0 % | 10.0 |
| Joining without a group | 8 p × 100.0 % | 8.0 |
| Basic metrics | 50 % × 69,0 | 34.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price per round NOTEThe price covers a 45-minute tour and three tasting portions. Private for groups €40/person, minimum €200/group. | Open round €20 per person | nokianpanimo.fi checked 17.10.2026 | 14.7 / 22 |
| Tasting included in the price | Three 0.25 l tasting portions included | nokianpanimo.fi checked 17.10.2026 | 10.0 / 10 |
| Online booking | Open-round ticket from the online shop | nokianpanimo.fi checked 17.10.2026 | 10.0 / 10 |
| Joining without a group | Open round once a month | nokianpanimo.fi checked 17.10.2026 | 8.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 68,5 | 20.6 |
| Transparency | 30 % × 85,0 | 25.5 |
| Reachability | 20 % × 30,0 | 6.0 |
| AI quality score | 20 % × 84,7 | 16.9 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 31/100 | Technical measurement | 12.4 / 40 |
| Accessibility | 93/100 | Technical measurement | 27.9 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price per round in euros per person displayed on the website without contacting the company OBSERVATIONYksityinen ryhmille: 40€ henkilö. Minimilaskutus 200€ / yksityinen ryhmä., Avoin kaikille: 20€ henkilö. | Yes | Website + AI extraction | 40.0 / 40 |
| Booking is possible online, by e-mail or by form (not only by phone) OBSERVATIONSivulla 'Varaa yksityinen ryhmille' ja 'Varaa avoin panimokierros' -painikkeet johtavat online-varausjärjestelmään. | Yes | Website + AI extraction | 25.0 / 25 |
| Duration and content of the tour (number of tastings, guide, production facility visit) explained on the website OBSERVATIONAvoin kaikille: 45 minuuttia. Avoin kierros järjestetään kerran kuukaudessa., Yksityinen ryhmille: 1,5 tuntia tai sopimuksen mukaan., Kolme (0,25 l) maisteluannosta. | Yes | Website + AI extraction | 20.0 / 20 |
| Business ID or registered company name displayed on the website (footer, privacy policy or contact details) OBSERVATIONY-tunnusta ei löydy sivustolta tietosuoja-, toimitusehdot- eikä yhteystietosivuilta. Nokian Panimo Oyj (0872399-1) löytyy ainoastaan ulkoisista rekistereistä (Proff.fi, Asiakastieto). | No | Website + AI extraction | 0.0 / 10 |
| Tour also available in English (mentioned on the website) OBSERVATIONKierrossivulla ei mainita englanninkielisiä kierroksia eikä kielivaihtoehtoja. | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 86/100 | AI analysis | 29.2 / 34 |
| Findability of pricing | 88/100 | AI analysis | 29.0 / 33 |
| Content coverage | 80/100 | AI analysis | 26.4 / 33 |
Oletko Nokian Panimo -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +14.5 points: 77.2 → 91.7, and your lead over number two grows 1.2 → 15.7.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
The #1 badge is awarded only to the measured #1 in the Brewery tours category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
