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CoolHead Brew

Rank 4 · Brewery tours · Checked 17.10.2026

Websitecoolhead.fi
OwnerPlan Beer Oy (Finder 2624362-5, Helsinki, Viikki, Koetilantie 1), open round on Sat at 14:00, 18 e/person, duration ~1 h, tasting of 3 beers; private 25 e/person (min 6 persons); booking by e-mail; Finnish/English
Business ID2624362-5
Registered in Finland (PRH)2014
LCP (mobile)–
Basic metrics72.8, rank 4
70.5SCORE
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On the basic metrics alone, the score was 72.8 and the rank 4. The score is now 70.5 and rank 4 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 9 September 2026

CoolHead Brew Helsingin Viikin pienpanimo; avoin kierros 18 e/hlö joka lauantai, yksityinen 25 e/hlö, suomi+englanti

Strengths

  • Clear prices: open round 18 €/person, private 25 €/person (min. 6 people)
  • Kierros suomeksi ja englanniksi molemmat mainittu sivustolla
  • Lahjakortti-vaihtoehto panimokierrokselle saatavilla verkkokaupasta

Areas to improve

  • Varaus vain sähköpostilla (taproom@coolhead.fi), ei online-varauslomaketta tai -kalenteria
  • Y-tunnusta ei löydy sivustolta (Plan Beer Oy 2624362-5 löytyy vain Finder.fi:stä)
  • Avoimen kierroksen tulevat ajankohdat (joka la klo 14) ilmoitettu muttei kalenteria

How the score is calculated

Buying motives checked 17.10.2026 and basic metrics measured 9.9.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

70.5 / 100
Price per round22 p × 73.3 %16.1
Tasting included in the price10 p × 100.0 %10.0
Online booking10 p × 0.0 %0.0
Joining without a group8 p × 100.0 %8.0
Basic metrics50 % × 72,836.4

Buying motives · weight 50 p

34,1 / 50
MetricMeasured valueSourcePoints
Price per round
NOTEThe price covers a tour of about an hour and a tasting of three beers. Private tour 25 €/person, minimum 6 people.
Open round €18 per personcoolhead.fi
checked 17.10.2026
16.1 / 22
Tasting included in the priceTasting of three beers includedcoolhead.fi
checked 17.10.2026
10.0 / 10
Online bookingBooking by e-mail onlycoolhead.fi
checked 17.10.2026
0.0 / 10
Joining without a groupOpen round every Saturday at 14coolhead.fi
checked 17.10.2026
8.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

72.8 / 100
Digital quality30 % × 71,721.5
Transparency30 % × 77,523.2
Reachability20 % × 60,012.0
AI quality score20 % × 80,016.0

Digital quality · weight 30%

71.7 / 100
MetricMeasured valueSourcePoints
Performance (mobile)43/100Technical measurement17.2 / 40
Accessibility96/100Technical measurement28.8 / 30
Findability (SEO)83/100Technical measurement12.4 / 15
Technical practices88/100Technical measurement13.2 / 15

Transparency · weight 30%

77.5 / 100
MetricMeasured valueSourcePoints
Price per round in euros per person displayed on the website without contacting the company
OBSERVATIONPrice 18 €, Minimum for private tours is 6 persons and price is 25 € /per person
YesWebsite + AI extraction40.0 / 40
Booking is possible online, by e-mail or by form (not only by phone)
OBSERVATIONReservation only to taproom@coolhead.fi, HAVAINTO: varaus ainoastaan sähköpostilla, ei online-kalenteria tai -lomaketta.
PartlyWebsite + AI extraction12.5 / 25
Duration and content of the tour (number of tastings, guide, production facility visit) explained on the website
OBSERVATIONTour is every Saturday at 14:00 and lasts about an hour and includes tasting of three beers with a guide.
YesWebsite + AI extraction20.0 / 20
Business ID or registered company name displayed on the website (footer, privacy policy or contact details)
OBSERVATIONY-tunnusta ei löydy sivustolta tietosuoja- eikä yhteystietosivulta. Plan Beer Oy (2624362-5) löytyy ainoastaan Finder.fi-palvelusta.
NoWebsite + AI extraction0.0 / 10
Tour also available in English (mentioned on the website)
OBSERVATIONTour can be held either in Finnish or English.
YesWebsite + AI extraction5.0 / 5

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownYesWebsite + AI extraction15.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

80.0 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing84/100AI analysis27.7 / 33
Content coverage76/100AI analysis25.1 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +12.6 points: 70.5 → 83.1, rank 4 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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