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On the basic metrics alone, the score was 72.8 and the rank 4. The score is now 70.5 and rank 4 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
CoolHead Brew Helsingin Viikin pienpanimo; avoin kierros 18 e/hlö joka lauantai, yksityinen 25 e/hlö, suomi+englanti
Buying motives checked 17.10.2026 and basic metrics measured 9.9.2026 from public sources. The same formula for everyone, read the full methodology.
| Price per round | 22 p × 73.3 % | 16.1 |
| Tasting included in the price | 10 p × 100.0 % | 10.0 |
| Online booking | 10 p × 0.0 % | 0.0 |
| Joining without a group | 8 p × 100.0 % | 8.0 |
| Basic metrics | 50 % × 72,8 | 36.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price per round NOTEThe price covers a tour of about an hour and a tasting of three beers. Private tour 25 €/person, minimum 6 people. | Open round €18 per person | coolhead.fi checked 17.10.2026 | 16.1 / 22 |
| Tasting included in the price | Tasting of three beers included | coolhead.fi checked 17.10.2026 | 10.0 / 10 |
| Online booking | Booking by e-mail only | coolhead.fi checked 17.10.2026 | 0.0 / 10 |
| Joining without a group | Open round every Saturday at 14 | coolhead.fi checked 17.10.2026 | 8.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 71,7 | 21.5 |
| Transparency | 30 % × 77,5 | 23.2 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 80,0 | 16.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 43/100 | Technical measurement | 17.2 / 40 |
| Accessibility | 96/100 | Technical measurement | 28.8 / 30 |
| Findability (SEO) | 83/100 | Technical measurement | 12.4 / 15 |
| Technical practices | 88/100 | Technical measurement | 13.2 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price per round in euros per person displayed on the website without contacting the company OBSERVATIONPrice 18 €, Minimum for private tours is 6 persons and price is 25 € /per person | Yes | Website + AI extraction | 40.0 / 40 |
| Booking is possible online, by e-mail or by form (not only by phone) OBSERVATIONReservation only to taproom@coolhead.fi, HAVAINTO: varaus ainoastaan sähköpostilla, ei online-kalenteria tai -lomaketta. | Partly | Website + AI extraction | 12.5 / 25 |
| Duration and content of the tour (number of tastings, guide, production facility visit) explained on the website OBSERVATIONTour is every Saturday at 14:00 and lasts about an hour and includes tasting of three beers with a guide. | Yes | Website + AI extraction | 20.0 / 20 |
| Business ID or registered company name displayed on the website (footer, privacy policy or contact details) OBSERVATIONY-tunnusta ei löydy sivustolta tietosuoja- eikä yhteystietosivulta. Plan Beer Oy (2624362-5) löytyy ainoastaan Finder.fi-palvelusta. | No | Website + AI extraction | 0.0 / 10 |
| Tour also available in English (mentioned on the website) OBSERVATIONTour can be held either in Finnish or English. | Yes | Website + AI extraction | 5.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 84/100 | AI analysis | 27.7 / 33 |
| Content coverage | 76/100 | AI analysis | 25.1 / 33 |
Oletko CoolHead Brew -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +12.6 points: 70.5 → 83.1, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.