A wallpaper buyer asks what delivery costs, how quickly the wallpaper arrives, how long there is to return it and how much the return costs. These decide 50 points out of a hundred.
photowall.fi · Nordic E Trade AB (Sweden, reg. no. 556761-9779; no Finnish business ID (Y-tunnus)), an online shop for photo wallpapers that makes the wallpapers to the customer's dimensions at a Swedish factory and prices them per square metre (photowall.fi)
70.8SCORE
Cheapest delivery100
Delivery time67
Return period100
Return price0
Basic metrics · 68.3
Digital quality53
Transparency95
Reachability30
AI quality score87
+ The price per square metre is shown without logging in (for example 31 euros per square metre, discounted from the regular price of 39 euros), and a photo wallpaper is priced according to the customer's own width and height measurements
Basic metrics: 68.3, rank 4 · ▲ 3 places
– Price of return: The shop says it will arrange a return shipment but states that some return costs may be charged. The amount is not given.
tapettitaivas.fi · Studio Decor Oy (PRH 1000523-5), a Finnish online wallpaper shop whose wide selection includes non-woven, textured and sticker wallpapers by the roll; business ID (Y-tunnus) displayed in the delivery terms (tapettitaivas.fi)
59.0SCORE
Cheapest delivery50
Delivery time83
Return period0
Return price50
Basic metrics · 71.1
Digital quality76
Transparency85
Reachability30
AI quality score82
+ The per-roll price of wallpapers is shown right on the front page and product pages without logging in, for example fibre wallpapers 69.90 euros per roll and self-adhesive wallpapers priced separately
tapetit.fi · Suomen AM-Markkinointi Oy (PRH 0750782-4, trading as Tapetit.fi), a domestic wallpaper online shop that sells both collection wallpapers by the roll and made-to-measure and photo wallpapers by the piece, and offers a wallpaper calculator (tapetit.fi)
51.7SCORE
Cheapest delivery42
Delivery time83
Return period0
Return price0
Basic metrics · 69.8
Digital quality62
Transparency85
Reachability45
AI quality score81
+ Both the roll prices of collection wallpapers (for example 68.00 euros per roll) and the per-piece prices of photo wallpapers (for example 110.20 euros each) are shown directly in the product listing without logging in
Basic metrics: 69.8, rank 3 · no change
– Return price: The shop says the customer pays the return costs, but does not state the amount in the delivery terms.
tapettitalo.fi · Pihlgren ja Ritola Oy (PRH 0157127-8), Helsinki, a traditional Finnish paper wallpaper manufacturer since 1930, whose online store shows the dimensions, material and a quantity calculator for every product (tapettitalo.fi)
37.6SCORE
Cheapest delivery0
Delivery time0
Return period0
Return price0
Basic metrics · 75.3
Digital quality68
Transparency75
Reachability75
AI quality score85
+ Roll prices are shown in the product listing and on product pages without logging in (for example 108.00 euros and 90.00 euros per roll), and every product has a consumption calculator (Calculate consumption estimate)
Basic metrics: 75.3, rank 1 · ▼ 3 places
– Cheapest delivery: Not found on Tapettitalo's guide, FAQ, sample piece or rental pages. The delivery and returns terms page could not be opened from the site's links.
kotitapetti.fi · L N Färg och Tapetbutik AB (Sweden, org.nr 556930-6722; no Finnish business ID (Y-tunnus)), a Finnish-language online wallpaper shop that sells collection wallpapers as well as photo wallpapers and murals made to the customer's measurements (kotitapetti.fi)
34.0SCORE
Cheapest delivery0
Delivery time0
Return period0
Return price0
Basic metrics · 68.0
Digital quality66
Transparency90
Reachability22
AI quality score81
+ Wallpaper prices are shown in the product listing without logging in (for example 49.90 euros and 58.90 euros), and photo wallpapers and murals are made to the customer's measurements with their own pricing
Basic metrics: 68.0, rank 5 · no change
– Cheapest delivery: The delivery fee is shown only at checkout. The terms only say that delivery is free for orders over 100 EUR.
bricoflor.fi · BRICOFLOR (Germany, Wuppertal, wholesale since 1974; no Finnish business ID (Y-tunnus)), an online store for floor coverings and wallpapers that serves in Finland in Finnish and in euros and also offers made-to-measure photo wallpapers (bricoflor.fi)
32.6SCORE
Cheapest delivery0
Delivery time0
Return period0
Return price0
Basic metrics · 65.2
Digital quality51
Transparency85
Reachability38
AI quality score81
+ Prices are visible without logging in both per square metre and per roll (for example 37.99 euros per roll and 33.95 euros per square metre), and up to five free sample pieces can be ordered before purchase
Basic metrics: 65.2, rank 6 · no change
– Cheapest delivery: The delivery cost was not found in the general terms and conditions or the returns information.
QUESTIONWhat does the cheapest delivery cost for a wallpaper order?
Price of the cheapest delivery method for a wallpaper order on the terms page.
0 € = 100 points, 20 € or more = 0, in between directly proportional.
20 p
Delivery time
QUESTIONHow quickly do the wallpapers arrive?
Longest stated delivery time for a stock item in working days.
3 working days or less = 100 points, 15 working days or more = 0, directly proportional in between.
10 p
Return period
QUESTIONHow long do I have to cancel the purchase?
Length of the cancellation or return right in days.
30 days or more = 100 points, 14 days = 0, in between directly proportional.
10 p
Return price
QUESTIONHow much does the return cost me?
Return fee paid by the customer in euros, when the shop states the amount.
0 € = 100 points, 20 € or more = 0, in between directly proportional.
10 p
Basic metrics
Digital quality, transparency, reachability and AI quality score
Basic metrics × 0.5
50 p
Notes
The comparison has four metrics, read from the shops' own delivery and returns terms pages. Delivery cost is the cheapest delivery method to Finland for a wallpaper order.
Made-to-order and photo wallpapers are not compared: they generally have no right of return. Photowall's delivery time counts from the order date; for the others, the delivery time of a stock product as stated by the shops.
Information that the shop does not state on its terms pages gets 0 points and the reason is shown to the visitor. Tapettitalo's terms page could not be opened from the site's links, so its figures are missing.
About this comparison
We scored 6 wallpaper online shops on 20 metrics: technical quality, transparency, reachability and AI quality. The most important question: can you see the wallpaper's roll or square-metre price, the material and the consumption, as well as the delivery and return costs, before you enter your payment card details?
What transparency means in this category
Wallpaper roll or square-metre price displayed without logging in (25), delivery costs and free delivery threshold stated (20), right of return and cancellation publicly available (20), pricing of made-to-order or photo wallpaper stated clearly (10), wallpaper material, dimensions and consumption stated on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source displayed (5)
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
The real price and the quantity needed for wallpaper are the industry's pain points. Roll yield, wallpaper material and dimensions, and delivery costs should be visible before purchase, and the pricing of made-to-measure or photo wallpaper should be clear. The comparison rewards shops that show the wallpaper's roll or square-metre price, material and consumption, delivery costs and the free delivery threshold, and return and cancellation terms before checkout.
Some of the operators are Finnish, some are foreign. Tapettitaivas, Tapetit.fi and Tapettitalo are Finnish companies with a business ID (Y-tunnus) registered with PRH. Kotitapetti and Photowall are webshops of Swedish companies and BRICOFLOR of a German company, whose owning company is openly stated. The business ID (Y-tunnus) metric assesses how clearly the responsible company is displayed on the site.
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