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Kotitapetti

Rank 5 · Wallpaper online · Checked 18.10.2026

Websitekotitapetti.fi
OwnerL N Färg och Tapetbutik AB (Sweden, org.nr 556930-6722; no Finnish Business ID), a Finnish-language wallpaper online shop selling collection wallpapers as well as photo wallpapers and murals made to the customer's measurements (kotitapetti.fi)
Business IDNo Finnish business ID (Y-tunnus)
LCP (mobile)5.8 s
Basic metrics68.0, rank 5
34.0SCORE
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On the basic metrics alone, the score was 68.0 and the rank 5. The score is now 34.0 and rank 5 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

Kotitapetti.fi on ruotsalaisen L N Färg och Tapetbutik AB:n suomenkielinen tapettiverkkokauppa, joka myy mallistotapetteja sekä mittojen mukaan valmistettuja valokuvatapetteja ja muraaleja. Hinnat, ilmainen toimitusraja, palautusehdot ja vastuullinen yhtiö kerrotaan selkeästi, mutta puhelinpalvelua ei ole.

Strengths

  • Wallpaper prices are shown in the product listing without logging in (for example 49.90 euros and 58.90 euros), and photo wallpapers and murals are made to the customer's measurements with their own pricing
  • Laaja asiakaspalvelusivu vastaa usein kysyttyihin kysymyksiin: ilmainen toimitusraja, palautuskulu 20 euroa, peruuttamisoikeus ja maksutavat (myös maksu 30 päivän sisällä) kerrotaan selkeästi
  • Vastuullinen yhtiö kerrotaan avoimesti: L N Färg och Tapetbutik AB (Kotitapetti), ruotsalainen org.nr 556930-6722

Areas to improve

  • Puhelinasiakaspalvelua ei ole ja yhteydenotto ohjataan pääosin lomakkeelle tai sähköpostiin
  • Tapettien materiaalitiedot jäävät osin yksittäisten tuotesivujen varaan eikä niitä koota selkeästi yhteen
  • No independent external review source was on the loaded pages

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

34.0 / 100
Cheapest delivery20 p × 0.0 %0.0
Delivery time10 p × 0.0 %0.0
Return period10 p × 0.0 %0.0
Return price10 p × 0.0 %0.0
Basic metrics50 % × 68,034.0

Buying motives · weight 50 p

0,0 / 50
MetricMeasured valueSourcePoints
Cheapest deliveryThe delivery fee is only shown at checkout. The terms only state that delivery is free for orders over 100 EUR.kotitapetti.fi, purchase terms
checked 18.10.2026
0.0 / 20
Delivery timeThe terms promise fast delivery and an estimated dispatch date on the product page, but do not state the delivery time in days.kotitapetti.fi, purchase terms
checked 18.10.2026
0.0 / 10
Return period14 dayskotitapetti.fi
checked 18.10.2026
0.0 / 10
Return price20 €kotitapetti.fi
checked 18.10.2026
0.0 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

68.0 / 100
Digital quality30 % × 65,919.8
Transparency30 % × 90,027.0
Reachability20 % × 22,54.5
AI quality score20 % × 81,316.3
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

65.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)32/100Technical measurement12.8 / 40
Accessibility77/100Technical measurement23.1 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

90.0 / 100
MetricMeasured valueSourcePoints
Wallpaper price per roll or per square metre displayed without logging in
OBSERVATIONTapetit-listaus (renderöity): hintoja 49,90 € ja 58,90 € ilman kirjautumista.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold statedYesWebsite + AI extraction20.0 / 20
Return and cancellation rights publicly available
OBSERVATIONCustomer-service: 'Return costs are 20 EUR' and a separate Right of withdrawal section.
YesWebsite + AI extraction20.0 / 20
Pricing of made-to-measure or photo wallpaper clearly stated
OBSERVATIONCustomer-service: 'asiakkaiden mittojen mukaan valmistettuja valokuvatapetteja ja muraleja' omalla tuotehinnoittelulla.
YesWebsite + AI extraction10.0 / 10
Wallpaper material, dimensions and consumption stated on the product pagePartlyWebsite + AI extraction5.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONSivun teksti: 'L N färg och tapetbutik AB ("Kotitapetti"), Y-tunnus ...' ja org.nr 556930-6722 esillä.
YesWebsite + AI extraction10.0 / 10
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

22.5 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownPartlyWebsite + AI extraction7.5 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

81.3 / 100
MetricMeasured valueSourcePoints
Clarity of information81/100AI analysis27.5 / 34
Findability of pricing83/100AI analysis27.4 / 33
Content coverage80/100AI analysis26.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Return and cancellation rights publicly available
OBSERVATIONCustomer-service: 'Return costs are 20 EUR' and a separate Right of withdrawal section.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

Give feedback

Oletko Kotitapetti-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +45.0 points: 34.0 → 79.0, rank 5 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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