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Tapettitalo

Rank 4 · Wallpaper online · Checked 18.10.2026

Websitetapettitalo.fi
OwnerPihlgren ja Ritola Oy (PRH 0157127-8), Helsinki, a traditional Finnish paper wallpaper manufacturer since 1930, whose online store shows the dimensions, material and a consumption calculator for every product (tapettitalo.fi)
Business ID0157127-8
Registered in Finland (PRH)1978
LCP (mobile)13.6 s
Basic metrics75.3, rank 1
37.6SCORE
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On the basic metrics alone, the score was 75.3 and the rank 1. The score is now 37.6 and rank 4 (▼ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

Tapettitalo.fi on perinteikkään suomalaisen tapettivalmistajan Pihlgren ja Ritola Oy:n verkkokauppa. Rullahinnat, tarkat mitat, materiaalitieto ja menekkilaskuri ovat esillä jokaisella tuotesivulla, ja yhtiön Y-tunnus sekä yhteystiedot kerrotaan selkeästi. Toimituskulut näkyvät vasta kassalla.

Strengths

  • Roll prices are shown in the product listing and on product pages without logging in (for example 108.00 euros and 90.00 euros per roll), and every product has a consumption calculator (Calculate consumption estimate)
  • Tuotesivu kertoo tarkat mitat ja materiaalin: paperitapetti, rullan leveys 53 cm, pituus 10,05 m ja kuviokorkeus, ja erilliset sivut valmistusmenetelmästä ja tapetointiohjeista syventävät tietoa
  • Myyvä yhtiö Pihlgren ja Ritola Oy Y-tunnus FI01571278 sekä puhelin 09 767658, sähköposti palvelu@tapettitalo.fi ja asiakaspalvelun aukioloajat kerrotaan, ja sivustolla on usein kysyttyä -osio

Areas to improve

  • Toimituskulut kerrotaan vasta kassalla toimitustapaa valittaessa, ei kiinteänä julkaistuna hintana toimitusehdoissa
  • Valikoima on kiinteähintaisia mallistotapetteja, ei mittatilaus- tai valokuvatapetteja omalla hinnoittelulla
  • No independent external review source was on the loaded pages

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

37.6 / 100
Cheapest delivery20 p × 0.0 %0.0
Delivery time10 p × 0.0 %0.0
Return period10 p × 0.0 %0.0
Return price10 p × 0.0 %0.0
Basic metrics50 % × 75,337.6

Buying motives · weight 50 p

0,0 / 50
MetricMeasured valueSourcePoints
Cheapest deliveryNot found on Tapettitalo's guide, FAQ, sample piece or rental pages. The delivery and returns terms page could not be opened from the site's links.tapettitalo.fi, FAQ
checked 18.10.2026
0.0 / 20
Delivery timeNot found on Tapettitalo's guide, FAQ, sample piece or rental pages. The delivery and returns terms page could not be opened from the site's links.tapettitalo.fi, FAQ
checked 18.10.2026
0.0 / 10
Return periodNot found on Tapettitalo's guide, FAQ, sample piece or rental pages. The delivery and returns terms page could not be opened from the site's links.tapettitalo.fi, FAQ
checked 18.10.2026
0.0 / 10
Return priceNot found on Tapettitalo's guide, FAQ, sample piece or rental pages. The delivery and returns terms page could not be opened from the site's links.tapettitalo.fi, FAQ
checked 18.10.2026
0.0 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

75.3 / 100
Digital quality30 % × 67,520.2
Transparency30 % × 75,022.5
Reachability20 % × 75,015.0
AI quality score20 % × 85,317.1
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

67.5 / 100
MetricMeasured valueSourcePoints
Performance (mobile)52/100Technical measurement20.8 / 40
Accessibility67/100Technical measurement20.1 / 30
Findability (SEO)77/100Technical measurement11.6 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

75.0 / 100
MetricMeasured valueSourcePoints
Wallpaper price per roll or per square metre displayed without logging in
OBSERVATIONCategory- ja tuotesivut (renderöity): esimerkiksi '1100 - Harmaa 108,00€' ja muita rullahintoja 90,00 euroa ilman kirjautumista.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold stated
OBSERVATIONKayttoehdot: 'Tarkat toimituskulut tilauksellesi ovat nahtavissa, kun olet valitsemassa tilaukselle toimitustapaa' (toimitustavat Postin ja PostNordin kuljetuksella).
PartlyWebsite + AI extraction10.0 / 20
Return and cancellation rights publicly availableYesWebsite + AI extraction20.0 / 20
Pricing of made-to-measure or photo wallpaper clearly statedNoWebsite + AI extraction0.0 / 10
Wallpaper material, dimensions and consumption stated on the product page
OBSERVATIONTuotesivu 1100 - Harmaa: 'Kuviokorkeus: 2cm Rullan pituus: 10.05m Rullan leveys: 53cm', tuote paperitapetti, plus sivu Valmistusmenetelma.
YesWebsite + AI extraction10.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONKayttoehdot ja ota-yhteytta: 'Tapettitalo / Pihlgren ja Ritola Oy (Y-tunnus: FI01571278)'.
YesWebsite + AI extraction10.0 / 10
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

75.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownYesWebsite + AI extraction15.0 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

85.3 / 100
MetricMeasured valueSourcePoints
Clarity of information86/100AI analysis29.2 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage88/100AI analysis29.0 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Return and cancellation rights publicly available
OBSERVATIONWebsite + AI extraction
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

Give feedback

Oletko Tapettitalo-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +61.4 points: 37.6 → 99.0, rank 4 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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