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On the basic metrics alone, the score was 75.3 and the rank 1. The score is now 37.6 and rank 4 (▼ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Tapettitalo.fi on perinteikkään suomalaisen tapettivalmistajan Pihlgren ja Ritola Oy:n verkkokauppa. Rullahinnat, tarkat mitat, materiaalitieto ja menekkilaskuri ovat esillä jokaisella tuotesivulla, ja yhtiön Y-tunnus sekä yhteystiedot kerrotaan selkeästi. Toimituskulut näkyvät vasta kassalla.
Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 20 p × 0.0 % | 0.0 |
| Delivery time | 10 p × 0.0 % | 0.0 |
| Return period | 10 p × 0.0 % | 0.0 |
| Return price | 10 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 75,3 | 37.6 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery | Not found on Tapettitalo's guide, FAQ, sample piece or rental pages. The delivery and returns terms page could not be opened from the site's links. | tapettitalo.fi, FAQ checked 18.10.2026 | 0.0 / 20 |
| Delivery time | Not found on Tapettitalo's guide, FAQ, sample piece or rental pages. The delivery and returns terms page could not be opened from the site's links. | tapettitalo.fi, FAQ checked 18.10.2026 | 0.0 / 10 |
| Return period | Not found on Tapettitalo's guide, FAQ, sample piece or rental pages. The delivery and returns terms page could not be opened from the site's links. | tapettitalo.fi, FAQ checked 18.10.2026 | 0.0 / 10 |
| Return price | Not found on Tapettitalo's guide, FAQ, sample piece or rental pages. The delivery and returns terms page could not be opened from the site's links. | tapettitalo.fi, FAQ checked 18.10.2026 | 0.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 67,5 | 20.2 |
| Transparency | 30 % × 75,0 | 22.5 |
| Reachability | 20 % × 75,0 | 15.0 |
| AI quality score | 20 % × 85,3 | 17.1 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 52/100 | Technical measurement | 20.8 / 40 |
| Accessibility | 67/100 | Technical measurement | 20.1 / 30 |
| Findability (SEO) | 77/100 | Technical measurement | 11.6 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Wallpaper price per roll or per square metre displayed without logging in OBSERVATIONCategory- ja tuotesivut (renderöity): esimerkiksi '1100 - Harmaa 108,00€' ja muita rullahintoja 90,00 euroa ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated OBSERVATIONKayttoehdot: 'Tarkat toimituskulut tilauksellesi ovat nahtavissa, kun olet valitsemassa tilaukselle toimitustapaa' (toimitustavat Postin ja PostNordin kuljetuksella). | Partly | Website + AI extraction | 10.0 / 20 |
| Return and cancellation rights publicly available | Yes | Website + AI extraction | 20.0 / 20 |
| Pricing of made-to-measure or photo wallpaper clearly stated | No | Website + AI extraction | 0.0 / 10 |
| Wallpaper material, dimensions and consumption stated on the product page OBSERVATIONTuotesivu 1100 - Harmaa: 'Kuviokorkeus: 2cm Rullan pituus: 10.05m Rullan leveys: 53cm', tuote paperitapetti, plus sivu Valmistusmenetelma. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONKayttoehdot ja ota-yhteytta: 'Tapettitalo / Pihlgren ja Ritola Oy (Y-tunnus: FI01571278)'. | Yes | Website + AI extraction | 10.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 86/100 | AI analysis | 29.2 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 88/100 | AI analysis | 29.0 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return and cancellation rights publicly available OBSERVATIONWebsite + AI extraction | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Tapettitalo-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +61.4 points: 37.6 → 99.0, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.