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On the basic metrics alone, the score was 65.2 and the rank 6. The score is now 32.6 and rank 6 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Bricoflor.fi on saksalaisen BRICOFLORin (Wuppertal, perustettu 1974) lattianpäällysteiden ja tapettien verkkokauppa, joka palvelee Suomessa suomeksi ja euroissa. Hinnat, mittatilausvalokuvatapetit sekä toimitus- ja palautusehdot ovat esillä, mutta osa ehtosivuista on saksaksi eikä täyttä oikeushenkilön tunnusta näytetä.
Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 20 p × 0.0 % | 0.0 |
| Delivery time | 10 p × 0.0 % | 0.0 |
| Return period | 10 p × 0.0 % | 0.0 |
| Return price | 10 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 65,2 | 32.6 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery | The delivery cost was not found in the general contract terms or in the returns information. | bricoflor.fi, general terms and conditions · bricoflor.fi, return information checked 18.10.2026 | 0.0 / 20 |
| Delivery time NOTEDelivery from Germany. | 3–16 working days | bricoflor.fi checked 18.10.2026 | 0.0 / 10 |
| Return period | 14 days | bricoflor.fi checked 18.10.2026 | 0.0 / 10 |
| Return price | The shop states that the customer pays the return costs and that they vary by product. No fixed amount is stated. | bricoflor.fi, general terms and conditions · bricoflor.fi, return information checked 18.10.2026 | 0.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 51,3 | 15.4 |
| Transparency | 30 % × 85,0 | 25.5 |
| Reachability | 20 % × 37,5 | 7.5 |
| AI quality score | 20 % × 81,3 | 16.3 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 6/100 | Technical measurement | 2.4 / 40 |
| Accessibility | 83/100 | Technical measurement | 24.9 / 30 |
| Findability (SEO) | 83/100 | Technical measurement | 12.4 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Wallpaper price per roll or per square metre displayed without logging in OBSERVATIONEtusivun tuotenostot (renderöity): '37,99 € per rulla' ja '33,95 € per m²' ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated OBSERVATIONDelivery: 'Selkeät ja reilut toimituskulut. BRICOFLORilla tiedät aina, mistä maksat' ja usein kysytyt toimituskuluista. | Yes | Website + AI extraction | 20.0 / 20 |
| Return and cancellation rights publicly available OBSERVATIONConditions: '14 days ... Right of withdrawal' and the Returns and cancellation terms page; 100% cost refund for sample orders. | Yes | Website + AI extraction | 20.0 / 20 |
| Pricing of made-to-measure or photo wallpaper clearly stated OBSERVATIONConditions-sivun valikko: 'Valokuvatapetit mittatilauksella' ja 'Valokuvatapetit omalla kuvalla'. | Yes | Website + AI extraction | 10.0 / 10 |
| Wallpaper material, dimensions and consumption stated on the product page | Partly | Website + AI extraction | 5.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated | Partly | Website + AI extraction | 5.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Partly | Website + AI extraction | 15.0 / 30 |
| Email shown | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 78/100 | AI analysis | 26.5 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 84/100 | AI analysis | 27.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return and cancellation rights publicly available OBSERVATIONConditions: '14 days ... Right of withdrawal' and the Returns and cancellation terms page; 100% cost refund for sample orders. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko BRICOFLOR-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +46.4 points: 32.6 → 79.0, rank 6 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
