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On the basic metrics alone, the score was 68.3 and the rank 4. The score is now 70.8 and rank 1 (▲ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Photowall.fi on ruotsalaisen Nordic E Trade AB:n valokuvatapettien verkkokauppa, joka valmistaa tapetit asiakkaan mittojen mukaan Ruotsin tehtaalla. Neliömetrihinnat, toimituskulut, 30 päivän peruutusoikeus, materiaalitieto ja vastuullinen yhtiö rek.nroineen ovat selkeästi esillä.
Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 20 p × 100.0 % | 20.0 |
| Delivery time | 10 p × 66.7 % | 6.7 |
| Return period | 10 p × 100.0 % | 10.0 |
| Return price | 10 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 68,3 | 34.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery NOTEBring delivery. DHL Express costs 10 €. | Free | photowall.fi checked 18.10.2026 | 20.0 / 20 |
| Delivery time NOTEThe order is shipped from the Swedish factory in 1–3 working days, and during campaigns the production time may be longer. | 4–7 working days from the order date | photowall.fi checked 18.10.2026 | 6.7 / 10 |
| Return period | 30 days | photowall.fi checked 18.10.2026 | 10.0 / 10 |
| Return price | The shop says it will arrange a return shipment, but states that some return costs may be charged. The amount is not stated. | photowall.fi, delivery times and fees · photowall.fi, cancellation and return right checked 18.10.2026 | 0.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 53,1 | 15.9 |
| Transparency | 30 % × 95,0 | 28.5 |
| Reachability | 20 % × 30,0 | 6.0 |
| AI quality score | 20 % × 87,0 | 17.4 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 28/100 | Technical measurement | 11.2 / 40 |
| Accessibility | 71/100 | Technical measurement | 21.3 / 30 |
| Findability (SEO) | 83/100 | Technical measurement | 12.4 / 15 |
| Technical practices | 54/100 | Technical measurement | 8.1 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Wallpaper price per roll or per square metre displayed without logging in OBSERVATIONTapetit-listaus (renderöity): '31 € /m² (39 € /m²)' ja '28 € /m² (35 € /m²)' ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated OBSERVATIONToimitusaika & toimitushinnat: 'Toimituskulut: maksuton DHL Express' ja toinen vaihtoehto 'Toimituskulut: 10 €', lähetys Ruotsin tehtaalta. | Yes | Website + AI extraction | 20.0 / 20 |
| Return and cancellation rights publicly available OBSERVATIONRight of cancellation and return: 'The statutory 14-day right of withdrawal ... The right of withdrawal is valid for 30 days'. | Yes | Website + AI extraction | 20.0 / 20 |
| Pricing of made-to-measure or photo wallpaper clearly stated | Yes | Website + AI extraction | 10.0 / 10 |
| Wallpaper material, dimensions and consumption stated on the product page | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONOstoehdot: 'Nordic E Trade AB, rek. nro 556761-9779, toimii rekisterinpitäjänä'. | Yes | Website + AI extraction | 10.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 87/100 | AI analysis | 29.6 / 34 |
| Findability of pricing | 85/100 | AI analysis | 28.1 / 33 |
| Content coverage | 89/100 | AI analysis | 29.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return and cancellation rights publicly available OBSERVATIONRight of cancellation and return: 'The statutory 14-day right of withdrawal ... The right of withdrawal is valid for 30 days'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Photowall-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +24.9 points: 70.8 → 95.7, and your lead over number two grows 11.8 → 36.7.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
The #1 badge is awarded only to the measured #1 in the Wallpaper online category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
