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Tapetit.fi

Rank 3 · Wallpaper online · Checked 18.10.2026

Websitetapetit.fi
OwnerSuomen AM-Markkinointi Oy (PRH 0750782-4, trading as Tapetit.fi), a domestic wallpaper online shop that sells both collection wallpapers by the roll and made-to-order and photo wallpapers at per-piece prices, and offers a wallpaper calculator (tapetit.fi)
Business ID0750782-4
Registered in Finland (PRH)1989
LCP (mobile)34.2 s
Basic metrics69.8, rank 3
51.7SCORE
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On the basic metrics alone, the score was 69.8 and the rank 3. The score is now 51.7 and rank 3 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

Tapetit.fi on Suomen AM-Markkinointi Oy:n tapettiverkkokauppa, joka myy sekä mallistotapetteja rullittain että mittatilaus- ja valokuvatapetteja kappalehinnoin. Hinnat, tapettilaskuri, toimituskulut ja peruutusoikeus ovat selkeästi esillä, mutta yhtiön Y-tunnusta ei näytetä sivustolla.

Strengths

  • Both the roll prices of collection wallpapers (for example 68.00 euros per roll) and the per-piece prices of photo wallpapers (for example 110.20 euros each) are shown directly in the product listing without logging in
  • Mittatilaus- ja valokuvatapetit hinnoiteltu erikseen, ja sivustolla on tapettilaskuri jolla asiakas laskee menekin; mittatilaustuotteista lähetetään vedos ennen valmistusta
  • Toimituskulut kerrottu tarkasti toimitusehdoissa (tapetit noutopaketti 11,50 euroa, mallipalat kirjeenä 3,50 euroa) ja 14 päivän peruutusoikeus selitetty

Areas to improve

  • Myyvä yhtiö Suomen AM-Markkinointi Oy on nimetty toimitusehdoissa, mutta itse Y-tunnusta ei näytetä sivustolla (vain Paytrail-maksunvälittäjän tunnus näkyy)
  • Tapettien materiaali- ja hoitotiedot jäävät osin tuotesivujen varaan eikä niitä koota selkeästi yhteen
  • Ei erillistä usein kysyttyä -osiota, live-chatia eikä riippumatonta ulkoista arviolähdettä ladatuilla sivuilla

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

51.7 / 100
Cheapest delivery20 p × 42.5 %8.5
Delivery time10 p × 83.3 %8.3
Return period10 p × 0.0 %0.0
Return price10 p × 0.0 %0.0
Basic metrics50 % × 69,834.9

Buying motives · weight 50 p

16,8 / 50
MetricMeasured valueSourcePoints
Cheapest delivery
NOTEDelivered to your home €25.00.
11.50 € (pickup package)tapetit.fi
checked 18.10.2026
8.5 / 20
Delivery time
NOTEAbout 10–30 working days for made-to-order products.
about 2–5 working daystapetit.fi
checked 18.10.2026
8.3 / 10
Return period14 daystapetit.fi
checked 18.10.2026
0.0 / 10
Return priceThe shop states that the customer is responsible for the cost of the return, but does not state the amount in the delivery terms.tapetit.fi, delivery terms
checked 18.10.2026
0.0 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

69.8 / 100
Digital quality30 % × 62,018.6
Transparency30 % × 85,025.5
Reachability20 % × 45,09.0
AI quality score20 % × 81,016.2
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

62.0 / 100
MetricMeasured valueSourcePoints
Performance (mobile)30/100Technical measurement12.0 / 40
Accessibility84/100Technical measurement25.2 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

85.0 / 100
MetricMeasured valueSourcePoints
Wallpaper price per roll or per square metre displayed without logging in
OBSERVATIONEtusivun tuotelistaus: esimerkiksi 'punainen tapetti A79404 68,00 € /rll' ja 'valokuvatapetti 36394 110,20 € /kpl' ilman kirjautumista.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold stated
OBSERVATIONToimitusehdot: 'Tapettien noutopakettien toimituskulut ovat 11,50 €/lähetys ... mallipalat ... kirjekuoressa hintaa 3,50 €/lähetys'.
YesWebsite + AI extraction20.0 / 20
Return and cancellation rights publicly availableYesWebsite + AI extraction20.0 / 20
Pricing of made-to-measure or photo wallpaper clearly stated
OBSERVATIONToimitusehdot: 'Mittatilaustuotteiden tilauksen jälkeen toimitamme asiakkaalle vedoksen' ja etusivun 'Sivustollamme on tapettilaskuri, jonka avulla voit laskea tapettien menekin'.
YesWebsite + AI extraction10.0 / 10
Wallpaper material, dimensions and consumption stated on the product pagePartlyWebsite + AI extraction5.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONToimitusehdot: 'Verkkokaupan tuotteita myy Suomen AM-Markkinointi Oy/Tapetit.fi' (yhtiö nimetty, mutta Y-tunnus-numeroa ei näy; sivun 21228397 on Paytrail).
PartlyWebsite + AI extraction5.0 / 10
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

45.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

81.0 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing84/100AI analysis27.7 / 33
Content coverage79/100AI analysis26.1 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Return and cancellation rights publicly available
OBSERVATIONWebsite + AI extraction
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +24.1 points: 51.7 → 75.8, rank 3 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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