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A forest owner asks whether PEFC and FSC certification are included in the service, how much certification costs, whether the price of services is visible before making contact, and whether the forest can be managed online. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 71.9
+ Clearly structured and broad service range from timber sales to seedling stand management, forest plan and co-ownership services
Basic metrics: 71.9, rank 1 · no change
Basic metrics · 71.8
+ Public downloadable service price list (MhyP 2025) and euro amounts of subsidies displayed before contact
Basic metrics: 71.8, rank 2 · no change
Basic metrics · 57.5
+ A clear specialisation in continuous cover forestry and improving the profitability of forest owners
Basic metrics: 57.5, rank 6 · ▲ 3 places
– Free online service: An online service is not mentioned on the services, certification or forest planning pages.
Basic metrics · 62.4
+ A versatile free UPM Metsä online service: forest property, timber sales, ordering forest management work and forest tax return in one place
Basic metrics: 62.4, rank 4 · no change
– Price shown before contact: The price is not stated on the front page or the online services page. The price of a timber sale is requested by quote request.
Basic metrics · 60.1
+ Very clear and comprehensive forest management service menu, including continuous cover forestry and forest nature management
Basic metrics: 60.1, rank 5 · no change
– Price shown before contact: The price is not stated on the certification, wood trade, management agreement or forest management FAQ pages.
Basic metrics · 63.8
+ Business ID (Y-tunnus) and Finland-wide service area clearly displayed
Basic metrics: 63.8, rank 3 · ▼ 3 places
– Price shown before contact: The price is not stated on the front page, or on the forest owners, forest management, forest plans or forest ownership pages.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Price is shown before contact QUESTIONIs the price or free status of the service stated before I make contact? | Whether the company states on its own page the price of the service, a price estimate, or that the service is free. | Exact price or free of charge stated = 100, only indicative price = 70, no price on the page = 0. | 20 p |
| Free online service QUESTIONCan I handle forestry matters online? | Whether the forest owner has their own login service where forests and sales can be managed. | Online service for forest owners = 100, not mentioned = 0. | 12 p |
| PEFC and FSC certification QUESTIONCan I get both certifications through the company? | How many certification schemes (PEFC, FSC) the company offers to the forest owner. | PEFC and FSC = 100, only one = 50, neither = 0. | 12 p |
| Certification costs QUESTIONDo I pay separately for certification? | Is a separate fee charged for certification? | Free = 100, included in the membership fee = 60, price not stated = 0. | 6 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 forestry and forest service companies on 23 metrics. The most important question for the forest owner: are the service range, price list, subsidies and operating area visible on the website before contact, or does the price of the work only become clear from a quote?
A forestry service company takes care of a forest owner's seedling stand management, regeneration, forest plan, property valuation and timber sales. The forest owner is free to choose where to obtain their services. The biggest difference between companies is not what services are offered, but how openly the price, service range and subsidies are shown on the site before contact, and whether the service acts in the forest owner's interest or whether the company buys the timber itself.
Price list or price examples for forest management work (e.g. seedling stand management euros/ha) publicly shown before contact (20), forest management service range clearly described (seedling stand management, regeneration, timber sales, forest plan) (14), content of the forest plan or property valuation described (11), Metka subsidies and forest taxation explained in connection with the work (10), forest owner's electronic forest services or forest resource data in the online service (10), operating area or service localities stated (9), contact details of a named forest expert or for contact shown (8), a quote request can be submitted online via a form (7), independence from timber purchasing or whose interest the service serves stated (4), business ID (Y-tunnus) shown (7)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Who is on the list? Included are forest management and forestry service companies that serve private forest owners nationwide: seedling stand management, forest regeneration, forest management plan, property valuation and expert services for timber sales. The comparison includes both integrated timber buyers (UPM Metsä, Stora Enso Metsä) and the forest owners' own advocacy organisation Metsänhoitoyhdistys, as well as independent forestry service companies (Arvometsä, Innofor, Metsäpalvelu Turunen). Excluded are operators whose Finnish-language consumer website could not be reliably measured: Metsä Group (Metsä Forest) is the country's largest forest owners' cooperative, but its Finnish-language site did not respond using any reading method at the time of measurement, so it is marked as a measurement gap. OTSO Metsäpalvelut went bankrupt and is not on the list.
What do we measure? The comparison concerns the transparency of the service for a forest owner: whether the price list or price examples for forest management work are visible before making contact, whether the range of services is clearly described, whether the content of a forest plan or property valuation is stated, whether Metka subsidies and forest taxation are explained, whether there is an electronic forestry service for the forest owner, whether the operating area is stated, whether the forest expert's contact details are displayed, whether a request for quotation can be submitted online, whether the service's independence from timber purchasing is stated, and whether the Business ID is shown.
Bot or server blocking is a measurement gap. If the company's page was behind a bot or cookie wall, fully rendered with JavaScript or did not respond at the time of measurement, it is marked as a measurement gap, not a zero. Walls are not circumvented.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
A forestry services company handles forest management and timber sales on behalf of the forest owner: seedling stand management, forest regeneration, fertilisation, the forest management plan, property valuation and the tendering or execution of timber sales. Some companies also offer an electronic forestry service.
It varies. Some providers, such as forest management associations, publish a service price list. Most often the final price is given as a quote or agreed in the contract, because it depends on the site and the difficulty of the work. Therefore ask for a quote before ordering.
It depends on the need. A large timber buyer can offer a wide online service and a ready timber sale, but buys the timber itself. An independent forestry service company or forest management association represents the forest owner and can put the timber buyers out to tender on your behalf. Compare both.
Yes. State Metka support is available for the management of seedling stands and young forest, when the stand meets the conditions after the work. Many forestry service companies handle the support application on behalf of the forest owner as part of the service.
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