Home › Forestry service companies › UPM Metsä
On the basic metrics alone, the score was 62.4 and the rank 4. The score is now 43.2 and rank 4 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
UPM Metsä (UPM-Kymmene Oyj, Y-tunnus 1041090-0) tarjoaa valtakunnallisen metsäasiantuntijaverkoston ja poikkeuksellisen monipuolisen maksuttoman verkkopalvelun, jossa metsänomistaja hoitaa puukaupan, metsänhoitotöiden tilaukset ja metsäveroilmoituksen. Läpinäkyvyyttä laskee julkisen hinnaston puuttuminen ja se, että UPM ostaa itse puun, joten palvelu ei ole riippumaton puunostosta.
Buying motives checked 15.10.2026 and basic metrics measured 25.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Price is shown before contact | 20 p × 0.0 % | 0.0 |
| Free online service | 12 p × 100.0 % | 12.0 |
| PEFC and FSC certification | 12 p × 0.0 % | 0.0 |
| Certification costs | 6 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 62,4 | 31.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price is shown before contact | The price is not stated on the front page or the online service page. The price of timber is requested by quotation request. | upmmetsa.fi, do business online checked 15.10.2026 | 0.0 / 20 |
| Free online service | Free online service | upmmetsa.fi checked 15.10.2026 | 12.0 / 12 |
| PEFC and FSC certification | The front page menu has FSC group certification, but the page could not be read, and no information on PEFC was found on the checked pages. | upmmetsa.fi, do business online checked 15.10.2026 | 0.0 / 12 |
| Certification costs | The costs of certification were not found on the front page or the online services page. | upmmetsa.fi, do business online checked 15.10.2026 | 0.0 / 6 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 57,2 | 17.2 |
| Transparency | 30 % × 67,5 | 20.2 |
| Reachability | 20 % × 55,0 | 11.0 |
| AI quality score | 20 % × 70,1 | 14.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 29/100 | Technical measurement | 11.6 / 40 |
| Accessibility | 73/100 | Technical measurement | 21.9 / 30 |
| Findability (SEO) | 85/100 | Technical measurement | 12.8 / 15 |
| Technical practices | 73/100 | Technical measurement | 10.9 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price list or price examples for forest management work (e.g. seedling stand management euros/ha) publicly displayed before making contact | No | Website + AI extraction | 0.0 / 20 |
| Forest management service range clearly described (seedling stand management, regeneration, timber trade, forest plan) | Yes | Website + AI extraction | 14.0 / 14 |
| Content of forest plan or estate assessment described | Yes | Website + AI extraction | 11.0 / 11 |
| Metka subsidies and forest taxation explained in connection with the work | Partly | Website + AI extraction | 5.0 / 10 |
| Forest owner's electronic forest services or forest resource data in the online service | Yes | Website + AI extraction | 10.0 / 10 |
| Service area or service locations stated | Yes | Website + AI extraction | 9.0 / 9 |
| Contact details of a named forest expert or for making contact shown | Yes | Website + AI extraction | 8.0 / 8 |
| A quote request can be submitted online via a form | Yes | Website + AI extraction | 7.0 / 7 |
| Independence from timber purchasing or whose interests the service serves stated | No | Website + AI extraction | 0.0 / 4 |
| Business ID (Y-tunnus) shown | Partly | Website + AI extraction | 3.5 / 7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 40/100 | AI analysis | 13.2 / 33 |
| Content coverage | 86/100 | AI analysis | 28.4 / 33 |
Oletko UPM Metsä -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +56.8 points: 43.2 → 100.0, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
