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Stora Enso Metsä

👑 Rank 1 · Forestry service companies · Checked 15.10.2026 · Suomen Paras 2026

Websitestoraensometsa.fi
OwnerStora Enso Metsä is a forest owner service of Stora Enso Oyj (Business ID 1039050-8). Wide range of services from timber sales to seedling stand management and forest planning, plus the eMetsä online service, where income and expenses are transferred to the tax return. Integrated wood buyer.
Business ID1039050-8
Registered in Finland (PRH)1996
LCP (mobile)5.6 s
Basic metrics71.9, rank 1
86.0SCORE
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On the basic metrics alone, the score was 71.9 and the rank 1. The score is now 86.0 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 25 August 2026

Stora Enso Metsä (Stora Enso Oyj, Y-tunnus 1039050-8) tarjoaa laajan ja selkeästi kuvatun palveluvalikoiman sekä eMetsä-verkkopalvelun, jossa metsätalouden tulot ja menot siirtyvät suoraan veroilmoitukseen. Läpinäkyvyyttä laskee julkisen hinnaston puuttuminen ja se, että yhtiö ostaa itse puun, joten palvelu ei ole riippumaton puunostosta.

Strengths

  • Clearly structured and broad service range from timber sales to seedling stand management, forest plan and co-ownership services
  • eMetsä-verkkopalvelu, jossa tulojen ja menojen kirjaus siirtyy suoraan veroilmoituksen lomakkeelle
  • Metsätila-arviointi ja metsäsi arvon selvitys esillä metsänomistajalle

Areas to improve

  • No public price list for forest management work; the price is only known after a quote
  • Palvelu ei ole riippumaton puunostosta, koska Stora Enso ostaa itse puun
  • Y-tunnusta ei näytetä yhteystietosivulla

How the score is calculated

Buying motives checked 15.10.2026 and basic metrics measured 25.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

86.0 / 100
Price is shown before contact20 p × 100.0 %20.0
Free online service12 p × 100.0 %12.0
PEFC and FSC certification12 p × 100.0 %12.0
Certification costs6 p × 100.0 %6.0
Basic metrics50 % × 71,936.0

Buying motives · weight 50 p

50,0 / 50
MetricMeasured valueSourcePoints
Price is shown before contact
NOTEApplies to timber sales services. According to the page, regeneration after felling usually costs 500–2,000 € per hectare.
Wood trading services are free of chargestoraensometsa.fi
checked 15.10.2026
20.0 / 20
Free online serviceeMetsä online service with bank credentialsstoraensometsa.fi
checked 15.10.2026
12.0 / 12
PEFC and FSC certification
NOTEA property of at least 50 hectares can be added to the FSC group.
PEFC certification and FSC groupstoraensometsa.fi
checked 15.10.2026
12.0 / 12
Certification costsFSC group membership free, PEFC registration free of chargestoraensometsa.fi
checked 15.10.2026
6.0 / 6

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

71.9 / 100
Digital quality30 % × 85,925.8
Transparency30 % × 72,521.8
Reachability20 % × 50,010.0
AI quality score20 % × 71,814.4

Digital quality · weight 30%

85.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)70/100Technical measurement28.0 / 40
Accessibility95/100Technical measurement28.5 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices96/100Technical measurement14.4 / 15

Transparency · weight 30%

72.5 / 100
MetricMeasured valueSourcePoints
Price list or price examples for forest management work (e.g. seedling stand management euros/ha) publicly displayed before making contactNoWebsite + AI extraction0.0 / 20
Forest management service range clearly described (seedling stand management, regeneration, timber trade, forest plan)YesWebsite + AI extraction14.0 / 14
Content of forest plan or estate assessment describedYesWebsite + AI extraction11.0 / 11
Metka subsidies and forest taxation explained in connection with the workYesWebsite + AI extraction10.0 / 10
Forest owner's electronic forest services or forest resource data in the online serviceYesWebsite + AI extraction10.0 / 10
Service area or service locations statedYesWebsite + AI extraction9.0 / 9
Contact details of a named forest expert or for making contact shownYesWebsite + AI extraction8.0 / 8
A quote request can be submitted online via a formYesWebsite + AI extraction7.0 / 7
Independence from timber purchasing or whose interests the service serves statedNoWebsite + AI extraction0.0 / 4
Business ID (Y-tunnus) shownPartlyWebsite + AI extraction3.5 / 7

Reachability · weight 20%

50.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownPartlyWebsite + AI extraction7.5 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownPartlyWebsite + AI extraction7.5 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appPartlyWebsite + AI extraction5.0 / 10

AI quality score · weight 20%

71.8 / 100
MetricMeasured valueSourcePoints
Clarity of information85/100AI analysis28.9 / 34
Findability of pricing42/100AI analysis13.9 / 33
Content coverage88/100AI analysis29.0 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +13.6 points: 86.0 → 99.6, and your lead over number two grows 14.5 → 28.1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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