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Someone buying sweets online asks from what amount delivery is free, whether the product can be returned, whether it can be paid by invoice and how quickly the package arrives. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 72.3
+ The product page shows the price, package size and unit price without logging in (for example Panda factory outlet chocolate 500 g 3.99 euros, 7.98 euros per kilo).
Basic metrics: 72.3, rank 3 · ▲ 2 places
Basic metrics · 67.3
+ The product page shows the price and package size without logging in (for example Halva Anis pastilles 100 g, price 1.95 euros) as well as product reviews.
Basic metrics: 67.3, rank 6 · ▲ 4 places
Basic metrics · 83.3
+ The product page shows the price, pack size and unit price without logging in (for example Käsintehty Marmeladi 500 g 7.10 euros including VAT and 14.20 euros per kilo).
Basic metrics: 83.3, rank 1 · ▼ 2 places
Basic metrics · 74.9
+ The product page shows the price, package size and price per kilo without logging in (for example Salmiakki Kulkuset 100 g 3.00 euros including VAT, 30.00 euros per kilo).
Basic metrics: 74.9, rank 2 · ▼ 2 places
– Free delivery threshold: The free delivery threshold is not mentioned on the front page, in the order and contract terms or in the site's own search results. Delivery costs appear only in the shopping cart.
Basic metrics · 72.0
+ The product page shows the price, pack size and unit price without logging in (for example Fazer Remix Woosh 1.5 kg 19.90 euros and 13.27 euros per kilo), and product lists also show the lowest price of the past 30 days in connection with price reductions.
Basic metrics: 72.0, rank 5 · no change
– Invoice and instalments: The consumer's payment methods appear only at checkout. In the terms, invoice is offered only to business customers for orders of at least 200 euros.
The buying motives of these services could not be checked; the reason is shown for each one. They are not on the list as poor performers but as unscored. The result of the basic metrics is shown for comparison.
+ On product pages the price is visible without logging in (for example Caramel fudge praline 1.50 euros, Cream chocolate 6.80 euros, Classic praline box 25.50 euros), and products have a description, ingredients and nutritional content.
– The site does not respond: herkkupuoti.fi returns Cloudflare error 1001 (DNS error), so the terms could not be read.
Basic metrics: 72.1, rank 4 (for comparison only)
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Free delivery threshold QUESTIONHow much do I need to order for delivery to be free? | Minimum order value in euros for free delivery (pick-up point). | €30 or less = 100 points, €300 or more = 0, proportional in between. | 22 p |
| Right of return QUESTIONCan I return my order, and who pays for the return? | Right of return and who pays the return cost, according to the stores' own terms. | 14 days and free return = 100, 14 days but return cost not stated = 70, 14 days and the customer pays for the return = 40, no right of return = 0. | 10 p |
| Invoice and instalment payment QUESTIONCan I pay by invoice or in instalments? | Credit payment methods available to the consumer. | Invoice and instalment = 100, only Klarna mentioned without terms on the shop's own page = 60, only online banking and card = 0. | 8 p |
| Delivery time QUESTIONHow quickly does the parcel arrive? | Longest delivery time stated by the shop, in working days. | 2 working days or less = 100, 10 working days or more = 0, directly proportional in between. | 10 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 Finnish chocolate and confectionery online stores on 19 metrics: technical quality, transparency, reachability and AI quality. The most important question: can you see the price and pack size, the ingredients and the delivery costs before you order?
Price and pack size shown without logging in (25), delivery costs and free delivery threshold shown (20), ingredient list and allergens on the product page (20), delivery time and summer temperature sensitivity stated (15), right of return and cancellation for food products stated (15), business ID (Y-tunnus) shown on the site (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
All six are Finnish chocolate and confectionery retailers with their own live online store. Brunberg, Halva and Panda are the manufacturers' own consumer online shops; Karkkikuja, Herkkupuoti and Urjalan Makeistukku are shops specialised in pick-and-mix sweets, artisan treats and confectionery wholesale. The comparison includes only one shop per owner.
Chocolate and sweets are temperature-sensitive foods. In summer chocolate can melt in transit, and ingredients and allergens are decisive for many buyers. The comparison rewards shops that show the price and pack size without an account, state ingredients and allergens on the product page, and disclose delivery costs and the summer temperature risk.
This comparison does not assess the taste or quality of the sweets but how transparently the online shop states prices, ingredients, delivery costs, right of return and its owner on its public website.
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