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Someone buying riding equipment online asks how much postage costs, from what amount delivery is free, how long a product can be returned and who pays for the return. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 71.0
+ Product prices shown in euros without logging in, and the range covers the rider, horse, stable and dog
Basic metrics: 71.0, rank 5 · ▲ 4 places
Basic metrics · 74.8
+ Wide selection of horse and riding products priced in euros without logging in, and the company has its own mobile app, Horze App
Basic metrics: 74.8, rank 4 · ▲ 2 places
Basic metrics · 76.9
+ Business ID (Y-tunnus) shown both in the delivery terms and in the footer (horseline Oy, 2209008-6), and the contact details of the Porvoo store are given
Basic metrics: 76.9, rank 2 · ▼ 1 place
Basic metrics · 78.6
+ Business ID (Y-tunnus) 0774272-8 and the shop address (Kilonkartanontie 4, Espoo) are shown on the info page, and opening hours are stated (Mon-Fri 10-18, Sat 10-14)
Basic metrics: 78.6, rank 1 · ▼ 3 places
Basic metrics · 76.1
+ Seller's business ID (Y-tunnus, 2601792-7) shown in the terms of use: 'Suomen Ratsutarvike (2601792-7) sells products to private individuals and businesses'
Basic metrics: 76.1, rank 3 · ▼ 2 places
– Free delivery threshold: The free delivery threshold is not mentioned in the terms of use, the payment method page or the front page.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Cheapest delivery fee QUESTIONWhat does it cost to post a small order? | Cheapest delivery fee stated on the page for postal or pickup point delivery, excluding store pickup. | 4 € or less = 100 points, 10 € or more = 0, in between directly proportional. | 10 p |
| Free delivery threshold QUESTIONFrom what amount is delivery free? | Order total from which delivery is free. | €50 or less = 100 points, €150 or more = 0, in between directly proportional. | 16 p |
| Return period QUESTIONHow many days do I have to return the product? | Length of the right of return in days without membership or a separate agreement. | 30 days or more = 100 points, 14 days (statutory minimum period) = 0, in between directly proportional. | 12 p |
| Return fee QUESTIONWho pays for the return? | Free return, fixed return fee or postage paid by the customer. | Free return = 100, fixed fee (also conditional) = 50, customer pays for the shipment themselves = 0. | 12 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 5 equestrian and horse supplies online shops on 20 metrics: technical quality, transparency, reachability and AI quality. The key question: can you see the product price, size, size and measurement charts, and delivery and return costs before you enter your payment card details?
Product prices and sizes shown without logging in (25), delivery costs and free delivery threshold stated before checkout (20), return and warranty terms publicly available (20), size or measurement charts for saddles and clothing available (10), stock level or availability shown on the product page (10), business ID (Y-tunnus) or responsible company clearly stated (10), independent review source displayed (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Saddle and clothing fit and the return cost of a large product are the industry's pain points. Riding gear is bought online without trying it on, so size and measurement charts for saddles, boots and clothing are important to the consumer, as is clear information on what returning a heavy or large product costs. The comparison rewards shops that show the product price and sizes, delivery costs and the free delivery threshold, and return and warranty terms before purchase.
Some of the operators are Finnish, some are foreign. Horze, Horseline, HippoSport and Suomen Ratsutarvike are Finnish companies with a business ID (Y-tunnus) registered with the PRH. Hööks is the online shop of the Swedish Hööks Hästsport AB, whose owning company is openly stated. The business ID (Y-tunnus) metric assesses how clearly the responsible company is shown on the site.
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