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On the basic metrics alone, the score was 71.0 and the rank 5. The score is now 81.0 and rank 1 (▲ 4 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Hooks.fi on ruotsalaisen Hööks Hästsport AB:n (osa Jula Holding -konsernia) suomenkielinen ratsastustarvikkeiden verkkokauppa, jossa hinnat, ilmaisen toimituksen raja ja poikkeuksellisen pitkä palautusoikeus ovat selkeästi esillä. Suomalaista Y-tunnusta ei ole, mutta omistava yhtiö on kerrottu.
Buying motives checked 17.10.2026 and basic metrics measured 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery fee | 10 p × 85.0 % | 8.5 |
| Free delivery threshold | 16 p × 81,0 % | 13.0 |
| Return period | 12 p × 100.0 % | 12.0 |
| Return fee | 12 p × 100.0 % | 12.0 |
| Basic metrics | 50 % × 71,0 | 35.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery fee NOTEPickup from the store is free. | Postal delivery €4.90 | hooks.fi checked 17.10.2026 | 8.5 / 10 |
| Free delivery threshold | Free for orders over 69 euros | hooks.fi checked 17.10.2026 | 13.0 / 16 |
| Return period NOTEFor Club Hööks members the return period is 90 days. Does not apply to sale products. | 30 days for non-members | hooks.fi checked 17.10.2026 | 12.0 / 12 |
| Return fee NOTEFree return applies to unused products. | Always free returns | hooks.fi checked 17.10.2026 | 12.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 63,3 | 19.0 |
| Transparency | 30 % × 80,0 | 24.0 |
| Reachability | 20 % × 52,5 | 10.5 |
| AI quality score | 20 % × 85,0 | 17.0 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 12/100 | Technical measurement | 4.8 / 40 |
| Accessibility | 97/100 | Technical measurement | 29.1 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product prices and sizes shown without logging in | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated before checkout OBSERVATIONEtusivu: 'Ilmainen toimitus yli 69 euron ostoksille', 'Lähetämme 1-2 arkipäivän kuluessa'. | Yes | Website + AI extraction | 20.0 / 20 |
| Return and warranty terms publicly available OBSERVATIONFront page: '90-day right of exchange and return for members', 'Always free returns'. | Yes | Website + AI extraction | 20.0 / 20 |
| Size or measurement tables for saddles and clothing available | Partly | Website + AI extraction | 5.0 / 10 |
| Stock level or availability shown on the product page | Partly | Website + AI extraction | 5.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONsivustolla ei ole suomalaista Y-tunnusta; alatunniste kertoo omistajasta ('Tietoa Jula Holdingista'), ja operoiva yhtiö on Hööks Hästsport AB. | Partly | Website + AI extraction | 5.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONpuhelinnumeroa ei löytynyt etusivulta; yhteydenotto sähköpostilla asiakaspalvelu@hooks.fi ja chatilla. | No | Website + AI extraction | 0.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section OBSERVATIONFooter link 'Frequently asked questions'. | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 85/100 | AI analysis | 28.1 / 33 |
| Content coverage | 88/100 | AI analysis | 29.0 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return and warranty terms publicly available OBSERVATIONFront page: '90-day right of exchange and return for members', 'Always free returns'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Hööks-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +13.5 points: 81.0 → 94.5, and your lead over number two grows 10.8 → 24.3.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
The #1 badge is awarded only to the measured #1 in the Equestrian supplies online category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
