Home › Equestrian supplies online › Horseline
On the basic metrics alone, the score was 76.9 and the rank 2. The score is now 53.3 and rank 3 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Horseline.fi on porvoolaisen horseline Oy:n hevostarvikeliikkeen verkkokauppa, jonka toimitusehdot, Y-tunnus ja yhteystiedot ovat avoimesti esillä. Hinnat näkyvät ilman kirjautumista ja asiakaspalvelu on tavoitettavissa monta kanavaa pitkin.
Buying motives checked 17.10.2026 and basic metrics measured 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery fee | 10 p × 68.3 % | 6.8 |
| Free delivery threshold | 16 p × 50.0 % | 8.0 |
| Return period | 12 p × 0.0 % | 0.0 |
| Return fee | 12 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 76,9 | 38.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery fee NOTEPostal parcel from 8.90 €. Pick-up from Porvoo is free. | PostNord parcel from €5.90 | horseline.fi checked 17.10.2026 | 6.8 / 10 |
| Free delivery threshold | Free for purchases over 100 euros, excluding feed | horseline.fi checked 17.10.2026 | 8.0 / 16 |
| Return period | 14 days | horseline.fi checked 17.10.2026 | 0.0 / 12 |
| Return fee | The orderer pays the return costs | horseline.fi checked 17.10.2026 | 0.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 75,2 | 22.6 |
| Transparency | 30 % × 85,0 | 25.5 |
| Reachability | 20 % × 67,5 | 13.5 |
| AI quality score | 20 % × 74,3 | 14.9 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 50/100 | Technical measurement | 20.0 / 40 |
| Accessibility | 84/100 | Technical measurement | 25.2 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product prices and sizes shown without logging in | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated before checkout OBSERVATIONEtusivun palkki: ostokset yli rajasumman (paitsi rehut) ilmaisella toimituksella; maksut Paytrail Oyj:n kautta. | Yes | Website + AI extraction | 20.0 / 20 |
| Return and warranty terms publicly available OBSERVATIONThe delivery terms include the conditions of the right of return (with exceptions including opened sealed products). | Yes | Website + AI extraction | 20.0 / 20 |
| Size or measurement tables for saddles and clothing available | Partly | Website + AI extraction | 5.0 / 10 |
| Stock level or availability shown on the product page | Partly | Website + AI extraction | 5.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONToimitusehdot: 'Yritys horseline Oy (y-tunnus 20009008-6) myy tuotteita' (virheellinen kirjoitusasu; alatunniste näyttää 22090086 eli 2209008-6). | Yes | Website + AI extraction | 10.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONToimitusehdot ja alatunniste: puhelin 040-164 6633, sähköposti info@horseline.fi, osoite Veckjärventie 1, 06150 Porvoo. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 73/100 | AI analysis | 24.8 / 34 |
| Findability of pricing | 78/100 | AI analysis | 25.7 / 33 |
| Content coverage | 72/100 | AI analysis | 23.8 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return and warranty terms publicly available OBSERVATIONThe delivery terms include the conditions of the right of return (with exceptions including opened sealed products). | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Horseline-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +10.6 points: 53.3 → 63.9.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
