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On the basic metrics alone, the score was 74.8 and the rank 4. The score is now 70.2 and rank 2 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Horze.fi on Horze Finland Oy:n (suomalaisomisteinen Finntack-konserni) laaja ratsastustarvikkeiden verkkokauppa, jonka hinnat, toimitusehdot ja palautusoikeus ovat selkeästi esillä. Suurin läpinäkyvyyspuute on, ettei yhtiön Y-tunnusta kerrota sivustolla missään.
Buying motives checked 17.10.2026 and basic metrics measured 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery fee | 10 p × 66,8 % | 6.7 |
| Free delivery threshold | 16 p × 51.0 % | 8.2 |
| Return period | 12 p × 100.0 % | 12.0 |
| Return fee | 12 p × 50.0 % | 6.0 |
| Basic metrics | 50 % × 74,8 | 37.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery fee NOTEHome delivery €6.99. | PostNord pickup point €5.99 | horze.fi checked 17.10.2026 | 6.7 / 10 |
| Free delivery threshold | Free for orders over 99 euros | horze.fi checked 17.10.2026 | 8.2 / 16 |
| Return period NOTEThe period has been extended voluntarily from the statutory 14 days. | 30 days | horze.fi checked 17.10.2026 | 12.0 / 12 |
| Return fee NOTEThe return label is free, the fee is deducted from the refund amount. | Return fee €3.99 per order | horze.fi checked 17.10.2026 | 6.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 61,3 | 18.4 |
| Transparency | 30 % × 75,0 | 22.5 |
| Reachability | 20 % × 85,0 | 17.0 |
| AI quality score | 20 % × 82,0 | 16.4 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 36/100 | Technical measurement | 14.4 / 40 |
| Accessibility | 70/100 | Technical measurement | 21.0 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 73/100 | Technical measurement | 10.9 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product prices and sizes shown without logging in | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated before checkout OBSERVATIONEtusivun palkki: 'Ilmainen toimitus yli 99 euron tilauksiin'. | Yes | Website + AI extraction | 20.0 / 20 |
| Return and warranty terms publicly available OBSERVATIONFront page banner: '30 days return terms' and a separate Terms of Use page (policies/terms-of-service). | Yes | Website + AI extraction | 20.0 / 20 |
| Size or measurement tables for saddles and clothing available | Partly | Website + AI extraction | 5.0 / 10 |
| Stock level or availability shown on the product page | Partly | Website + AI extraction | 5.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONY-tunnusta ei löytynyt etusivulta, ostoehdoista eikä kontakti-sivulta; käyttöehdoissa viitataan vain 'Horze'-nimeen ilman Y-tunnusta. | No | Website + AI extraction | 0.0 / 10 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONKontakti-sivu: 'Asiakaspalvelu +358 3 311 92885' sekä live-chat, puhelinpalvelu ma-pe 10:30-14:30. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app OBSERVATIONyhteyslomakkeen aihevalikossa erillinen kohta 'Horze App' eli oma mobiilisovellus. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 78/100 | AI analysis | 26.5 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 86/100 | AI analysis | 28.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return and warranty terms publicly available OBSERVATIONFront page banner: '30 days return terms' and a separate Terms of Use page (policies/terms-of-service). | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Horze-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +12.6 points: 70.2 → 82.8, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.