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Horze

Rank 2 · Equestrian supplies online · Checked 17.10.2026

Websitehorze.fi
OwnerHorze Finland Oy (PRH 2945989-4), part of the Finnish-owned Finntack group, Europe-wide online shop for riding and horse supplies (horze.fi); Business ID not shown on the site
Business ID2945989-4
Registered in Finland (PRH)2018
LCP (mobile)6.2 s
Basic metrics74.8, rank 4
70.2SCORE
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CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 74.8 and the rank 4. The score is now 70.2 and rank 2 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

Horze.fi on Horze Finland Oy:n (suomalaisomisteinen Finntack-konserni) laaja ratsastustarvikkeiden verkkokauppa, jonka hinnat, toimitusehdot ja palautusoikeus ovat selkeästi esillä. Suurin läpinäkyvyyspuute on, ettei yhtiön Y-tunnusta kerrota sivustolla missään.

Strengths

  • Wide selection of horse and riding products priced in euros without logging in, and the company has its own mobile app, Horze App
  • Ilmainen toimitus yli 99 euron tilauksiin ja 30 päivän palautusoikeus ilmoitettu selkeästi heti etusivulla
  • Asiakaspalvelu tavoitettavissa puhelimitse ja live-chatilla, ja puhelinpalvelun aukioloajat on kerrottu (ma-pe 10:30-14:30)

Areas to improve

  • Y-tunnusta ei näy sivustolla lainkaan, ei etusivulla, käyttöehdoissa eikä yhteystiedoissa, vaikka kauppaa operoi suomalainen Horze Finland Oy
  • Yhteydenotto ohjataan yhteyslomakkeeseen, eikä suoraa sähköpostiosoitetta ole näkyvissä
  • Satuloiden ja vaatteiden koko- ja mittataulukot löytyvät vain tuotekohtaisesti, ei koottua kokotaulukko-osiota

How the score is calculated

Buying motives checked 17.10.2026 and basic metrics measured 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

70.2 / 100
Cheapest delivery fee10 p × 66,8 %6.7
Free delivery threshold16 p × 51.0 %8.2
Return period12 p × 100.0 %12.0
Return fee12 p × 50.0 %6.0
Basic metrics50 % × 74,837.4

Buying motives · weight 50 p

32,8 / 50
MetricMeasured valueSourcePoints
Cheapest delivery fee
NOTEHome delivery €6.99.
PostNord pickup point €5.99horze.fi
checked 17.10.2026
6.7 / 10
Free delivery thresholdFree for orders over 99 euroshorze.fi
checked 17.10.2026
8.2 / 16
Return period
NOTEThe period has been extended voluntarily from the statutory 14 days.
30 dayshorze.fi
checked 17.10.2026
12.0 / 12
Return fee
NOTEThe return label is free, the fee is deducted from the refund amount.
Return fee €3.99 per orderhorze.fi
checked 17.10.2026
6.0 / 12

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

74.8 / 100
Digital quality30 % × 61,318.4
Transparency30 % × 75,022.5
Reachability20 % × 85,017.0
AI quality score20 % × 82,016.4
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

61.3 / 100
MetricMeasured valueSourcePoints
Performance (mobile)36/100Technical measurement14.4 / 40
Accessibility70/100Technical measurement21.0 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

75.0 / 100
MetricMeasured valueSourcePoints
Product prices and sizes shown without logging inYesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold stated before checkout
OBSERVATIONEtusivun palkki: 'Ilmainen toimitus yli 99 euron tilauksiin'.
YesWebsite + AI extraction20.0 / 20
Return and warranty terms publicly available
OBSERVATIONFront page banner: '30 days return terms' and a separate Terms of Use page (policies/terms-of-service).
YesWebsite + AI extraction20.0 / 20
Size or measurement tables for saddles and clothing availablePartlyWebsite + AI extraction5.0 / 10
Stock level or availability shown on the product pagePartlyWebsite + AI extraction5.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONY-tunnusta ei löytynyt etusivulta, ostoehdoista eikä kontakti-sivulta; käyttöehdoissa viitataan vain 'Horze'-nimeen ilman Y-tunnusta.
NoWebsite + AI extraction0.0 / 10
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

85.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONKontakti-sivu: 'Asiakaspalvelu +358 3 311 92885' sekä live-chat, puhelinpalvelu ma-pe 10:30-14:30.
YesWebsite + AI extraction30.0 / 30
Email shownPartlyWebsite + AI extraction7.5 / 15
Chat supportYesWebsite + AI extraction15.0 / 15
Opening hours shownYesWebsite + AI extraction15.0 / 15
FAQ sectionPartlyWebsite + AI extraction7.5 / 15
Mobile app
OBSERVATIONyhteyslomakkeen aihevalikossa erillinen kohta 'Horze App' eli oma mobiilisovellus.
YesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

82.0 / 100
MetricMeasured valueSourcePoints
Clarity of information78/100AI analysis26.5 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage86/100AI analysis28.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Return and warranty terms publicly available
OBSERVATIONFront page banner: '30 days return terms' and a separate Terms of Use page (policies/terms-of-service).
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Oletko Horze-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +12.6 points: 70.2 → 82.8, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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