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A cinema-goer asks what a ticket costs, how much a visit costs with a multi-ticket card, whether the culture benefit is accepted online and what a private screening costs. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 70.0
+ Ticket prices in euros for every locality and the terms of discount groups itemised precisely
Basic metrics: 70.0, rank 4 · ▲ 3 places
Basic metrics · 68.2
+ Cinema ticket price and child ticket price clearly displayed in euros
Basic metrics: 68.2, rank 6 · ▲ 4 places
Basic metrics · 79.1
+ Ticket price and the price for discount groups (11.50 euros) clearly displayed, discount tickets also available in the online shop
Basic metrics: 79.1, rank 3 · no change
Basic metrics · 83.0
+ Technical equipment of the auditoriums described exceptionally precisely (seats, sound system, projectors, 3D)
Basic metrics: 83.0, rank 1 · ▼ 3 places
– Price of a private screening is shown: The front page, payment methods, discount groups, theatre page and online store do not state the price of a private screening, and no private screening page was found from the front page links.
Basic metrics · 82.8
+ Ticket prices in euros by location, discount groups and special prices clearly itemised
Basic metrics: 82.8, rank 2 · ▼ 3 places
Basic metrics · 69.4
+ Complete ticket price list in euros (2D and 3D, pensioner, child, student) on display
Basic metrics: 69.4, rank 5 · ▼ 1 place
– Culture benefits online: The price list page lists the payment methods at the till (e-Passi, Edenred), but the online shop's payment methods are on a separate tmbcinema.fi website, which was not read.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Basic ticket price QUESTIONWhat does a standard cinema ticket cost? | Cheapest published price of a standard adult ticket (2D, no discount, no premium seat). | 11 € or less = 100 points, 16 € or more = 0, directly proportional in between. | 22 p |
| Price per visit for a season ticket QUESTIONHow much does a visit cost if I buy a multi-visit ticket? | Cheapest published multi-visit ticket price divided by the number of tickets. | €10 per ticket or less = 100 points, €14 or more = 0, in between directly proportional. | 11 p |
| Cultural benefits online QUESTIONCan I already pay online with Epassi or Edenred? | Where the culture and recreation voucher is accepted as a means of payment. | Online and at the checkout = 100, online only when buying a multi-visit card = 65, only at the checkout = 35. | 8 p |
| Price of your own screening is shown QUESTIONIs the price of a private screening visible before making contact? | Is a price or price range for a private or booked performance published on the theatre's page. | Price published = 100, only a quote request form = 0. | 9 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 cinemas on 23 metrics. The most important question for the viewer: are the ticket price, discount groups and auditorium equipment visible on the site before checkout, or does the price only become clear on the last page of the online shop?
The choice of cinema is usually decided by location and programme, but there are large differences in how open pricing and service are. Some cinemas state the ticket price, discount groups and the screens' equipment clearly already on the front page, while at others the price only becomes clear on the last page of the online shop. We compared the transparency of Finnish cinemas from the viewer's perspective: how openly the cinema states prices, benefits and practical information before purchase.
Ticket price in euros publicly shown on the site before checkout (24), ticket can be bought and seat chosen online (online ticket shop in use and linked) (16), discount groups and their prices stated (children, students, pensioners, family ticket) (12), number of auditoriums and equipment stated (e.g. IMAX, LUXE, premium seats, 3D) (10), accessibility information stated (wheelchair spaces, induction loop, step-free entrance) (8), showtimes and programme published online (8), culture vouchers or other benefits stated (Epassi, Smartum, group or corporate tickets) (6), clear contact details (phone or e-mail) shown (6), cinema location and arrival instructions stated (6), business ID (Y-tunnus) or operating company shown (4)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Who is on the list? Included are cinemas operated by a Finnish limited company that have their own website and a public programme and ticket price list. The pool includes both nationwide chains and individual cinemas from different parts of Finland, but the comparison measures openness, not location. Association-run cinemas without online ticket sales are not included. Brands of the same owner have been counted once. Market leader Finnkino is not included: its site is behind bot protection and the content could not be read at the time of measurement, and the protection is not circumvented, so it is a measurement gap.
What do we measure? The comparison concerns the transparency of the service for the viewer: whether the ticket price is shown in euros before checkout, whether a ticket can be bought and a seat chosen online, whether discount groups and their prices are stated, whether the number of auditoriums and their equipment (IMAX, LUXE, 3D) are indicated, whether accessibility information is provided, whether the programme is published online, whether culture vouchers and other benefits are mentioned, whether the contact details and location are clear, and whether the Business ID is shown.
Bot or server blocking is a measurement gap. If a theatre's page was behind a bot or cookie wall, fully rendered with JavaScript or did not respond at the time of measurement, it is marked as a measurement gap, not as zero. The walls are not circumvented.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Some theatres state ticket prices and discount groups clearly on a price list page, while for others the price becomes clear only when selecting a performance in the online shop. In the comparison we assess how openly the price is displayed before checkout.
Most theatres sell tickets in an online shop and you can choose your seat in advance. Some smaller theatres only sell series and gift tickets online, and a ticket for a single performance is bought at the box office.
In many theatres you can pay with the employer's culture benefit (Epassi, Smartum, Edenred). Payment is usually made at the theatre's box office on site, and the culture benefit cannot always be used in the online shop.
We do not assess the film selection or the atmosphere of the cinema but how openly the cinema states the ticket price, discount categories, auditorium equipment, accessibility and contact details on its website before purchase.
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