Someone buying craft supplies and yarn asks whether the order can be returned, how much postage costs and whether one can pay by invoice. These decide 50 points out of a hundred.
panduro.com · Panduro Hobby AB (Sweden), a Nordic craft retail chain; beads, paints, sewing and children's craft supplies, own Finnish-language online shop panduro.com/fi-fi
85.1SCORE
Right of return100
Free delivery threshold82
Paying by invoice100
Basic metrics · 74.6
Digital quality60
Transparency100
Reachability45
AI quality score85
+ Delivery costs are stated precisely: 'The delivery fee for orders under 60 euros is 4.9 euros' and 'Free delivery on orders over 59 euros', and the prices of pickup point and home delivery options separately
menita.fi · Oy Menita Ab (PRH 0111514-1, Espoo), Finnish yarn shop; yarns, handicraft and knitting supplies
68.2SCORE
Right of return47
Free delivery threshold40
Paying by invoice100
Basic metrics · 76.3
Digital quality62
Transparency88
Reachability75
AI quality score80
+ Product prices are shown directly on category and product pages without logging in (for example merino wool yarns 5.50-8.50 euros/skein), and sold-out products are clearly marked 'end'
lankava.fi · Lankava Oy (PRH 0242800-0, Kauhava), Finnish; yarns, craft supplies and free instructions
62.3SCORE
Right of return47
Free delivery threshold0
Paying by invoice100
Basic metrics · 74.2
Digital quality69
Transparency72
Reachability75
AI quality score82
+ Product prices are shown directly in product lists and on product pages without logging in (for example Lysti sock yarn from 3.90 euros/pc) and the product details are exceptionally comprehensive (material, size in metres, needle recommendation, knitting gauge, washing instructions, country of manufacture)
Basic metrics: 74.2, rank 5 · ▲ 2 places
– Free delivery threshold: Delivery costs are shown only at checkout; the free delivery threshold is not mentioned on the Delivery terms page or the Customer returns page.
askartelukauppa.fi · Askartelukauppa Tmi Leila Tervapuro (business ID (Y-tunnus) 1014806-8, Hameenlinna), Finnish; online shop for craft and artist supplies
49.4SCORE
Right of return47
Free delivery threshold0
Paying by invoice40
Basic metrics · 65.2
Digital quality70
Transparency62
Reachability60
AI quality score65
+ The right of return is stated clearly: a 14-day right of return in distance selling, and exceptions (opened packages, products cut to measure) are mentioned openly
Basic metrics: 65.2, rank 6 · ▲ 2 places
– Free delivery limit: The free delivery limit is not mentioned in the delivery terms, and delivery costs are only given in the order confirmation.
hobbypoint.fi · Oulun Askartelu ja Kehys Oy (PRH 0866103-0, Helsinki), Finnish; specialist shop for crafts and scale models in Kaisaniemi, online shop
38.4SCORE
Right of return0
Free delivery threshold0
Paying by invoice0
Basic metrics · 76.7
Digital quality74
Transparency88
Reachability60
AI quality score79
+ Product prices are clearly visible in the product lists without logging in (for example Valubetoni 1.5 kg 19.80 euros, Korubetoni 300 g 7.10 euros) and the manufacturer and product code are given for the products
Basic metrics: 76.7, rank 2 · ▼ 3 places
– Free delivery threshold: The free delivery threshold is not mentioned on the About us or Ordering page, and the address of the Delivery terms page was not found among the site's links.
The buying motives of these services could not be checked; the reason is shown for each one. They are not on the list as poor performers but as unscored. The result of the basic metrics is shown for comparison.
sinelli.fi · Sinelli Oy (PRH 1492450-3), Finnish specialist chain for crafts and handicrafts, stores and online shop
NOT MEASURABLE
Digital quality61
Transparency100
Reachability75
AI quality score91
+ Exceptionally transparent delivery terms directly at the bottom of the page: 'Delivery only 4.95 euros', 'Free delivery on orders over 60 euros', delivery time 3-5 working days and '14-day free returns', everything visible without going to checkout
– The site blocks automatic reading (bot protection).
QUESTIONCan I return the product if it is not suitable?
Right of return for online purchases in days.
30 days or more = 100 points, no right of return = 0, directly proportional in between.
24 p
Free delivery threshold
QUESTIONHow much do I need to buy for postage to be free?
Minimum order value for free delivery to Finland.
€50 or less = 100 points, €100 or more = 0, in between directly proportional.
12 p
Paying by invoice
QUESTIONCan I pay by invoice and, if I wish, also by card or online banking?
Online shop payment methods.
Invoice and online banking or card = 100, invoice only = 40.
14 p
Basic metrics
Digital quality, transparency, reachability and AI quality score
Basic metrics × 0.5
50 p
Notes
The comparison includes six online shops. Prices are not compared because the ranges differ in size and the products are different brands. What was measured were the terms the buyer sees before ordering: right of return, free delivery threshold and payment methods.
Sinelli blocks automated reading (Anubis bot protection), so it was not scored. Information that the company does not publish on its site is left empty and gets zero points for that buying motive.
About this comparison
Craft and handicraft supplies are sold online by dozens of specialist shops, but the price, delivery costs and availability are not always visible before the shopping cart. We scored 6 craft and handicraft web shops on 18 metrics. The key question: can you see the price, delivery costs and product availability directly on the page?
Arts, crafts and artist supplies are sold online by dozens of shops. What matters for the consumer is not the size of the range but whether the product's price is shown directly on the product page without logging in, whether you know the delivery costs and the free delivery threshold in advance, and whether the right of return and the product's availability are clearly shown. We scored six online shops by transparency, not by brand or range.
What transparency means in this category
Product price visible directly on the product page (25), delivery costs and free delivery threshold stated openly (25), right of return and return terms clearly stated (20), product availability or stock level on the product page (15), operating company or business ID (Y-tunnus) displayed (15)
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Price and delivery costs are decisive. In craft supplies a single product is often cheap, so delivery costs and the free delivery threshold affect the final price more than the product itself. Shops that show the price, delivery costs and product availability directly rank at the top of the comparison; those that force you all the way to checkout fall behind.
Right of return and availability are another big difference. Some shops state stock levels and return terms in advance, while others reveal them only at the ordering stage. Five of the six are Finnish and state their business ID (Y-tunnus) or trade name in the footer; Panduro is a Swedish-owned Nordic chain.
Comparison guide
What to consider in the comparison
Showing the price on the product page is the foundation. Some shops show the price directly, one of those compared works on a quote-request basis, in which case the price is not binding until the order confirmation.
Transparency of delivery costs varies the most. Some state a fixed delivery fee and the free-delivery threshold directly on the page, while for others the cost is only revealed at checkout.
Product availability or stock status is shown in the product list at some shops (in stock or out of stock), while at others it only becomes clear in the shopping cart.
The 14-day right of withdrawal under Finnish consumer protection law applies to all distance purchases, but returns of opened packages and products cut to length are often restricted.
The operating company or business ID (Y-tunnus) is stated by the majority. One of those compared is a Swedish chain whose Finnish-language web shop discloses the operating company and a foreign registration number.
How Suomen Paras assesses and scores
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Expert tips
Check the price and pack size together on the product page. For yarns and supplies the same product is sold in different sizes, so the unit price alone does not tell you what is cheap.
Check the delivery cost and the free delivery threshold before ordering. A difference of a few euros in delivery can decide where it is worth placing a small craft order.
Check availability in the product list before filling your basket, to avoid sold-out products.
Remember that returns of an opened package or a product cut to length are usually restricted, even though the 14-day right of withdrawal otherwise applies.
Frequently asked questions
What is the best online store for crafts and handicraft supplies?
According to the comparison, the most transparent are the shops that show the price and product availability directly on the product page and openly state delivery costs, the free delivery threshold and the right of return. See each shop's scores in the table and choose according to your own needs. A ranking cannot be bought.
Why do the visibility of price and delivery costs weigh the most?
Craft orders are often small, so the delivery cost can be a large part of the total. That is why showing the price on the product page and stating the delivery cost in advance are the most important details for the consumer to compare, and they carry the greatest weight.
Are these shops Finnish?
Most of the shops compared are Finnish companies that state the operating company or business ID (Y-tunnus) on their site. There is also one Nordic chain whose Finnish-language online shop openly states the operating company and a foreign registration number.
Can I return an opened craft product?
The 14-day right of return under Finland's Consumer Protection Act applies to distance purchases, but returns of opened packages and products cut to length (for example yarns or fabrics sold by the metre) are often restricted. Check each shop's return terms before buying.
Are you listed and would like to rank higher?
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.