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Hobby Point

Rank 5 · Arts and crafts online shops · Checked 17.10.2026

Websitehobbypoint.fi
OwnerOulun Askartelu ja Kehys Oy (PRH 0866103-0, Helsinki), Finnish; specialist shop for crafts and scale models in Kaisaniemi, online store
Business ID0866103-0
Registered in Finland (PRH)1991
LCP (mobile)5.5 s
Basic metrics76.7, rank 2
38.4SCORE
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On the basic metrics alone, the score was 76.7 and the rank 2. The score is now 38.4 and rank 5 (▼ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 9.8.2026

Hobby Point (Oulun Askartelu ja Kehys Oy) on Helsingin Kaisaniemessa toimiva askartelun ja pienoismallien erikoisliike, jonka verkkokauppa näyttää hinnat ja varastotilanteen selkeästi tuotelistoissa. Palautusoikeus (14 päivää) ja yhteystiedot Y-tunnuksineen kerrotaan avoimesti. Selkein puute on toimituskulun euromäärän puuttuminen etukäteen, se tarkentuu vasta kassalla.

Strengths

  • Product prices are clearly visible in the product lists without logging in (for example Valubetoni 1.5 kg 19.80 euros, Korubetoni 300 g 7.10 euros) and the manufacturer and product code are given for the products
  • Varastotilanne merkitään tuotteeseen: loppuunmyydyt näytetään 'VARASTO LOPPU' -merkinnällä ja saatavilla olevissa on 'Lisää ostoskoriin'
  • Yhteystiedot ja tunnistetiedot esillä: Y-tunnus 0866103-0, sähköposti hobby@hobbypoint.fi, puhelin 046-8505510 sekä myymälän aukioloajat

Areas to improve

  • Toimituskulun euromäärää tai ilmaisen toimituksen rajaa ei näy etukäteen: tilaaminen-sivu viittaa erilliseen toimitusehdot-sivuun ja kulu määräytyy kassalla
  • Ei erillistä usein kysytyt kysymykset -osiota eikä live-chattia
  • No own mobile app

How the score is calculated

Buying motives checked 17.10.2026 and basic metrics measured 9.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

38.4 / 100
Right of return24 p × 0.0 %0.0
Free delivery threshold12 p × 0.0 %0.0
Paying by invoice14 p × 0.0 %0.0
Basic metrics50 % × 76,738.4

Buying motives · weight 50 p

0,0 / 50
MetricMeasured valueSourcePoints
Right of return
NOTEFor some products, an exchange right can be granted by separate agreement.
No right of return, right of exchange only for some productshobbypoint.fi
checked 17.10.2026
0.0 / 24
Free delivery thresholdThe free delivery threshold is not mentioned on the About us or Ordering pages, and the address of the Delivery terms page was not found in the site's links.hobbypoint.fi, About us · hobbypoint.fi, Ordering
checked 17.10.2026
0.0 / 12
Paying by invoiceThe pages mention only the Visma Pay payment service; paying by invoice is not mentioned on the About us or Ordering page.hobbypoint.fi, About us · hobbypoint.fi, Ordering
checked 17.10.2026
0.0 / 14

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

76.7 / 100
Digital quality30 % × 74,122.2
Transparency30 % × 87,526.2
Reachability20 % × 60,012.0
AI quality score20 % × 78,715.7
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

74.1 / 100
MetricMeasured valueSourcePoints
Performance (mobile)39/100Technical measurement15.6 / 40
Accessibility95/100Technical measurement28.5 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

87.5 / 100
MetricMeasured valueSourcePoints
Product price visible directly on the product page
OBSERVATIONBetonit-osaston tuotelistassa hinnat näkyvissä: 'Valubetoni 1,5kg 19,80 €', 'Creative-Beton 5in1 3kg 36,50 €', 'Korubetoni 300g – Harmaa 7,10 €'.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold openly stated
OBSERVATIONTilaaminen-sivu: 'Tilaukseen liittyvat toimitusehdot voit lukea täältä.', toimitusehdot omalla sivullaan, mutta euromääräistä toimituskulua tai ilmaisen toimituksen rajaa ei näytetty etukäteen; kulu määräytyy kassalla.
PartlyWebsite + AI extraction12.5 / 25
Right of return and return terms clearly stated
OBSERVATIONOrder cancellation page: '...to us no later than 14 days after receiving the goods.'
YesWebsite + AI extraction20.0 / 20
Product availability or stock level on the product page
OBSERVATIONBetonit-listassa 'VARASTO LOPPU' -merkintä loppuunmyydyssä tuotteessa (Leichtbeton), muissa 'Lisää ostoskoriin'.
YesWebsite + AI extraction15.0 / 15
Operating company or business ID (Y-tunnus) shown
OBSERVATIONIn the footer 'Business ID: 0866103-0'.
YesWebsite + AI extraction15.0 / 15

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONFooterissa puhelin 046-8505510.
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONFooterissa ja tilaaminen-sivulla sähköposti hobby@hobbypoint.fi.
YesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONMyymälä-sivulla myymälän aukioloajat ('avoinna', 'arkisin').
YesWebsite + AI extraction15.0 / 15
FAQ section
OBSERVATIONSivukartassa ei ole erillistä usein kysytyt kysymykset -sivua.
NoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

78.7 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage74/100AI analysis24.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and return terms clearly stated
OBSERVATIONOrder cancellation page: '...to us no later than 14 days after receiving the goods.'
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +36.7 points: 38.4 → 75.1, rank 5 → 2.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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