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Sinelli

No rank · Arts and crafts online shops · Checked 17.10.2026

Websitesinelli.fi
OwnerSinelli Oy (PRH 1492450-3), Finnish specialist chain for crafts and handicrafts, shops and online store
Business ID1492450-3
Registered in Finland (PRH)1998
LCP (mobile)15.7 s
Basic metrics82.0, rank 1
NOT MEASURABLE
Go to service Ask a friendGive feedback
NOT MEASURABLE

The site blocks automatic reading (bot protection). That is why the service has no score and no rank. This does not mean the service is bad. On the basic metrics alone, the score was 82.0 and the rank 1.

AI SUMMARY · AI ALGORITHM · 9.8.2026

Sinelli (Sinelli Oy, Vantaa) on Suomen suurin askartelutarvikkeiden erikoisketju yli 14 000 tuotenimikkeellä, ja se on vertailun läpinäkyvin: toimituskulu (4,95 euroa, ilmainen yli 60 euron tilauksissa), palautusoikeus (14 päivän ilmainen palautus), tuotehinnat ja varastotilanne sekä Y-tunnus ovat kaikki selkeästi esillä. Ainoat pienet puutteet ovat live-chatin ja mobiilisovelluksen puuttuminen sekä paikoin konekäännöksen makuinen tuoteteksti.

Strengths

  • Exceptionally transparent delivery terms directly at the bottom of the page: 'Delivery only 4.95 euros', 'Free delivery on orders over 60 euros', delivery time 3-5 working days and '14-day free returns', everything visible without going to checkout
  • Jokaisella tuotteella näkyy hinta sekä varastotilanne selkeästi (Varastossa / Ei varastossa / Loppu, toimitus tuntematon) ja tuotenumero
  • Kattava asiakaspalvelu ja tunnistetiedot: puhelin 09-7513 3133, aukioloajat Ma-Pe 12.00-15.30, sähköposti asiakaspalvelu@sinelli.fi, Asiakaspalvelu/FAQ-osio ja Y-tunnus 1492450-3 ehdoissa

Areas to improve

  • Ei mainintaa live-chat-asiakaspalvelusta; yhteydenotto puhelimitse vain arkisin klo 12.00-15.30 rajatulla aikaikkunalla
  • No own mobile app
  • Osa tuotekuvausteksteista on ilmeisesti konekäännettyä ja paikoin epätarkkaa suomea, mikä heikentää muuten selkeän sivuston viimeistelyä

How the score is calculated

Every row was measured on 9 August 2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

82.0 / 100
Digital quality30 % × 61,118.3
Transparency30 % × 100,030.0
Reachability20 % × 75,015.0
AI quality score20 % × 90,718.1
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

61.1 / 100
MetricMeasured valueSourcePoints
Performance (mobile)20/100Technical measurement8.0 / 40
Accessibility85/100Technical measurement25.5 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices92/100Technical measurement13.8 / 15

Transparency · weight 30%

100.0 / 100
MetricMeasured valueSourcePoints
Product price visible directly on the product page
OBSERVATIONMaalaustarvikkeet-listassa hinta jokaisella tuotteella, esim. 'Tauluteline 3,99 €', 'Maalausteline 159,90 €', 'Pumpuli 6,90 €'.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold openly stated
OBSERVATIONEtusivun alaosa: 'Toimitus vain 4.95€', 'Ilmainen toimitus yli 60€ tilauksiin', 'Toimitusaika on n. 3-5 työpäivää'.
YesWebsite + AI extraction25.0 / 25
Right of return and return terms clearly stated
OBSERVATIONBottom of the front page: '14-day free returns'; separate in the footer 'Return'-/'Right of cancellation'page and Cancellation form.
YesWebsite + AI extraction20.0 / 20
Product availability or stock level on the product page
OBSERVATIONTuotelistassa jokaisella tuotteella saatavuus: 'Varastossa', ja loppuunmyydyillä 'Ei varastossa' sekä 'Loppu. Toimitus tuntematon'.
YesWebsite + AI extraction15.0 / 15
Operating company or business ID (Y-tunnus) shown
OBSERVATIONEhdot ja sopimukset -sivulla 'y-tunnus: 1492450-3'.
YesWebsite + AI extraction15.0 / 15

Reachability · weight 20%

75.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONFooter: 'Asiakaspalvelu 09-7513 3133'.
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONFooter: asiakaspalvelu@sinelli.fi.
YesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONFooter: 'Maanantai - Perjantai 12.00 - 15.30'.
YesWebsite + AI extraction15.0 / 15
FAQ section
OBSERVATIONFooter-linkki 'Asiakaspalvelu/FAQ' (https://www.sinelli.fi/asiakaspalvelu).
YesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

90.7 / 100
MetricMeasured valueSourcePoints
Clarity of information90/100AI analysis30.6 / 34
Findability of pricing92/100AI analysis30.4 / 33
Content coverage90/100AI analysis29.7 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and return terms clearly stated
OBSERVATIONBottom of the front page: '14-day free returns'; separate in the footer 'Return'-/'Right of cancellation'page and Cancellation form.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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You were #1 in your category, the badge is still yours

You were the measured #1 in the Arts and crafts online shops category. The badge stays yours permanently and shows the period when you were #1. It works as a link to this public profile. Rankings and badges cannot be bought.

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