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A person buying yarn online asks how much delivery costs, from what amount it is free, whether the yarn can be returned and how quickly the order is dispatched. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 78.5
+ The price per skein is shown on the product page and in the listing without logging in, for example Regia Cotton Color 100 g 5.97 euros
Basic metrics: 78.5, rank 1 · no change
Basic metrics · 76.2
+ The price per skein is shown on the product page without logging in, for example Tukuwool Fingering yarn 20.99 euros, and the yarn's composition and length are stated, 100% Finnish sheep's wool, 370 metres per 100 grams
Basic metrics: 76.2, rank 3 · ▲ 1 place
Basic metrics · 73.1
+ Skein price shown on the product page without logging in, for example 6-ply Markus Company sock yarn 5.10 euros
Basic metrics: 73.1, rank 4 · ▲ 1 place
Basic metrics · 68.6
+ The ball price is shown on the product page without logging in, for example Henna Knits Viima sock yarn 25.90 euros
Basic metrics: 68.6, rank 6 · ▲ 2 places
– Delivery cost: Delivery cost prices were not found in the order and delivery terms, the delivery times or the front page.
Basic metrics · 78.4
+ The price per ball of yarn is shown on the product page and in the product listing without logging in, for example Lankava Sulo sock yarn from 3.90 euros each
Basic metrics: 78.4, rank 2 · ▼ 3 places
– Delivery cost: the Delivery terms page says delivery costs are shown only at checkout, and prices are not listed in the delivery terms or in the customer returns information.
Basic metrics · 71.9
+ The price per ball of yarn is shown in the product listing without logging in, for example Filcolana Merci 7.20 euros and Garnstudio DROPS Cotton Merino 4.00 euros
Basic metrics: 71.9, rank 5 · ▼ 1 place
– Delivery cost: The front page only states the free delivery threshold. The delivery terms page that the search engine found at /page/1/toimitusehdot returns 404, and no link to the delivery terms was found among the front page links.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Delivery cost QUESTIONHow much does delivery cost? | Price of the cheapest domestic delivery method in euros. | 6 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 20 p |
| Free delivery threshold QUESTIONFrom what amount is delivery free? | Order amount in euros above which the order is delivered without delivery costs. | 80 € or less = 100 points, 200 € or more = 0, directly proportional in between. A limit that is not stated gets 0. | 10 p |
| Right of return QUESTIONCan I return the yarn if I don't like it? | Length of the right of return in days according to the terms. | 30 days or more = 100 points, no right of return = 0, directly proportional in between. | 10 p |
| Delivery time QUESTIONHow quickly will the order be dispatched? | Longest time stated in the terms from order to dispatch or delivery, in days. | 3 days or less = 100 points, 10 days or more = 0, directly proportional in between. | 10 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 web shops for craft yarn and knitting supplies on 20 metrics: transparency, reachability and content quality. The key question: can you see the yarn's price per ball, composition, length in metres and right of return before you enter your payment card details?
Price of the yarn (skein or per 100 g) shown without logging in (25), composition, metres and recommended needle size or knitting gauge on the product page (20), delivery costs and free delivery threshold stated (15), right of return and exchange clearly stated (15), business ID (Y-tunnus) or responsible company clearly stated (15), meaning of dye lot or batch information stated on the product page (5), yarn quantity calculator or guidance on yarn consumption available (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Transparency of yarn price, product information and right of return are the industry's pain points. When buying online, a crafter cannot see or touch the yarn, so it is important to see the price per skein without logging in, the yarn composition, length in metres and recommended needle size on the product page, the delivery costs and free delivery threshold, and how the significance of the dye lot and the right to return yarn are stated. The comparison rewards shops that state these openly and give guidance on estimating yarn quantity.
All six are Finnish companies with a business ID (Y-tunnus). Lankava (Lankava Oy), Titityy (TitiTyy Oy), Snurre (Snurre Oy), Lankamaailma (Oy Nordia Produkter Ab), Knitgrammer (Raikas Digital Oy) and Menita (Oy Menita Ab) are all domestic yarn shops. The business ID (Y-tunnus) metric assesses how clearly the responsible company is shown on the shop's pages.
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