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On the basic metrics alone, the score was 78.5 and the rank 1. The score is now 89.2 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Lankamaailma on Oy Nordia Produkter Ab:n verkkokauppa ja valtakunnallinen lankakauppaketju, jolla on myymälät viidellä paikkakunnalla. Verkkokauppa on läpinäkyvä: kerähinta, koostumus, juoksumetrit, puikkosuositus ja neuletiheys näkyvät tuotesivulla, toimitus- ja palautusehdot sekä palautusrajaukset on kerrottu, ja Y-tunnus, puhelin, sähköposti, aukioloajat ja usein kysytyt kysymykset ovat esillä. Kehitettävää jää värierätiedossa ja menekin laskennassa.
Buying motives checked 18.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Delivery cost | 20 p × 100.0 % | 20.0 |
| Free delivery threshold | 10 p × 100.0 % | 10.0 |
| Right of return | 10 p × 100.0 % | 10.0 |
| Delivery time | 10 p × 100.0 % | 10.0 |
| Basic metrics | 50 % × 78,5 | 39.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Delivery cost NOTESmall parcel to the door 5.95 € and home delivery 14.90 €. Cheapest used. | Posti pickup point parcel €5.50 | lankamaailma.fi checked 18.10.2026 | 20.0 / 20 |
| Free delivery threshold NOTEHome delivery is always 14.90 €. The page had a campaign on 13.–17.5.2026, during which the threshold was 40 €; the normal threshold was used. | Free delivery on orders over 75 € | lankamaailma.fi checked 18.10.2026 | 10.0 / 10 |
| Right of return | Free returns 30 days | lankamaailma.fi checked 18.10.2026 | 10.0 / 10 |
| Delivery time NOTEDuring peak times delivery can take 5 working days. | Orders usually ship within 1–3 working days | lankamaailma.fi checked 18.10.2026 | 10.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 60,2 | 18.1 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 75,0 | 15.0 |
| AI quality score | 20 % × 86,0 | 17.2 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 5/100 | Technical measurement | 2.0 / 40 |
| Accessibility | 94/100 | Technical measurement | 28.2 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Yarn price (skein or per 100 g) shown without logging in OBSERVATIONTuotesivu Regia Cotton Color 100g: 5,97 euroa; sukkalankojen listauksessa hinnat 1,99 - 16,06 euroa näkyvät ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Composition, yardage and recommended needle size or knitting gauge on the product page OBSERVATIONTuotesivu: 72% puuvilla, 18% polyamidi, 10% polyesteri, 100 g / 420 m; kentät Puikkosuositus mm ja Neuletiheys s/10 cm. | Yes | Website + AI extraction | 20.0 / 20 |
| Delivery costs and free delivery threshold stated OBSERVATIONToimitusehdot: Yli 40 euron tilauksille ilmainen noutopistetoimitus (normaalisti raja 75 euroa); Posti ja Schenker noutopiste kampanjan aikana 8,95 euroa, normaalisti 14,90 euroa. | Yes | Website + AI extraction | 15.0 / 15 |
| Right to return and exchange clearly stated OBSERVATIONReturn instructions: The right of return does not apply to knitting and craft patterns or gift cards; other products have a right of return. | Yes | Website + AI extraction | 15.0 / 15 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONYhteystiedot: Oy Nordia Produkter Ab / Lankamaailma, Y-tunnus 0634469-9. | Yes | Website + AI extraction | 15.0 / 15 |
| Meaning of dye lot or lot information stated on the product page OBSERVATIONTuotesivulla on Väri-valinta, mutta langan värierän (dye lot) merkitystä ei ole erikseen selitetty. | No | Website + AI extraction | 0.0 / 5 |
| Yarn quantity calculator or yarn quantity guidance available OBSERVATIONSivustolla on Ohjeet-osio neuleohjeineen, mutta erillistä langanmenekin laskuria ei ole. | Partly | Website + AI extraction | 2.5 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 85/100 | AI analysis | 28.9 / 34 |
| Findability of pricing | 86/100 | AI analysis | 28.4 / 33 |
| Content coverage | 87/100 | AI analysis | 28.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right to return and exchange clearly stated OBSERVATIONReturn instructions: The right of return does not apply to knitting and craft patterns or gift cards; other products have a right of return. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Lankamaailma-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +9.8 points: 89.2 → 99.0, and your lead over number two grows 1.9 → 11.7.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The #1 badge is awarded only to the measured #1 in the Yarn stores online category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
