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On the basic metrics alone, the score was 73.1 and the rank 4. The score is now 80.0 and rank 3 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Snurre on vuonna 2011 perustettu helsinkiläinen perheyritys, joka on erikoistunut luonnonlankoihin. Verkkokauppa on tuotetiedoiltaan erinomainen: kerähinta, koostumus, juoksumetrit, tiheys ja puikkokoko näkyvät tuotesivulla, ja tuote kertoo jopa arvioidun menekin. Toimitus- ja palautusehdot ovat selkeät, puhelin ja sähköposti sekä myymälän aukioloajat ovat esillä. Kehitettävää jää Y-tunnuksen näkyvyydessä ja värierätiedossa.
Buying motives checked 18.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Delivery cost | 20 p × 100.0 % | 20.0 |
| Free delivery threshold | 10 p × 87.5 % | 8.8 |
| Right of return | 10 p × 46.7 % | 4.7 |
| Delivery time | 10 p × 100.0 % | 10.0 |
| Basic metrics | 50 % × 73,1 | 36.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Delivery cost NOTEPostal parcel 5.90 €, small parcel 5.95 € and home parcel 12.90 €. The cheapest was used. | Matkahuolto Lähellä parcel 4.90 € | snurre.fi checked 18.10.2026 | 20.0 / 20 |
| Free delivery threshold NOTEHome delivery is free only for orders of at least 150 €. | Free delivery on purchases of at least €95 | snurre.fi checked 18.10.2026 | 8.8 / 10 |
| Right of return | Right of return 14 days, return free of charge | snurre.fi checked 18.10.2026 | 4.7 / 10 |
| Delivery time NOTEDelivery time for a small parcel is 2–5 days. | Orders are most often dispatched within 24 hours | snurre.fi checked 18.10.2026 | 10.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 69,0 | 20.7 |
| Transparency | 30 % × 77,5 | 23.2 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 83,0 | 16.6 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 38/100 | Technical measurement | 15.2 / 40 |
| Accessibility | 97/100 | Technical measurement | 29.1 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 73/100 | Technical measurement | 10.9 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Yarn price (skein or per 100 g) shown without logging in OBSERVATIONTuotedata (products.json): 6-ply Markus Company, sukkalanka, hinta 5,10 euroa; hinnat näkyvät verkkokaupassa ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Composition, yardage and recommended needle size or knitting gauge on the product page OBSERVATIONTuotekuvaus 6-ply Markus Company: Villa 75%, polyamidi 25 %, 50 g / 125 m, Tiheys 22 s, Puikot 3-4 mm, Valmistuttaja Markus Company Suomi, Valmistusmaa Italia. | Yes | Website + AI extraction | 20.0 / 20 |
| Delivery costs and free delivery threshold stated OBSERVATIONShipping policy: Toimitus alkaen 4,90 euroa, ilmainen vähintään 95 euron ostoksille; noutopiste 4,90 euroa. | Yes | Website + AI extraction | 15.0 / 15 |
| Right to return and exchange clearly stated OBSERVATIONRefund policy: Online shop orders have a 14-day right of return; items bought in store have a 14-day right of exchange. | Yes | Website + AI extraction | 15.0 / 15 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONYhteystiedot- ja policy-sivuilla ei näy operoivan yhtiön Y-tunnusta; yhtiö on Snurre Oy (Y-tunnus 2426634-8) kaupparekisterin mukaan. | No | Website + AI extraction | 0.0 / 15 |
| Meaning of dye lot or lot information stated on the product page OBSERVATIONTuotesivu ei mainitse langan värierää (dye lot) eikä ohjeista tarkistamaan saman erän lankoja. | No | Website + AI extraction | 0.0 / 5 |
| Yarn quantity calculator or yarn quantity guidance available OBSERVATIONTuotekuvaus antaa menekkiarvion (aikuisen sukkapariin tai pipoon riittää kaksi 50 g kerää), mutta erillistä menekkilaskuria ei ole. | Partly | Website + AI extraction | 2.5 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 83/100 | AI analysis | 28.2 / 34 |
| Findability of pricing | 84/100 | AI analysis | 27.7 / 33 |
| Content coverage | 82/100 | AI analysis | 27.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right to return and exchange clearly stated OBSERVATIONRefund policy: Online shop orders have a 14-day right of return; items bought in store have a 14-day right of exchange. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Snurre-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +12.5 points: 80.0 → 92.5, rank 3 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
