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A motorcyclist buying a helmet, jacket or boots online asks how long the product can be returned, whether the return costs anything, what delivery costs and when the parcel is dispatched. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 72.1
+ Product prices are visible directly without logging in across the whole range (for example Midland R1 MESH helmet intercom 183.20 euros)
Basic metrics: 72.1, rank 3 · ▲ 2 places
Basic metrics · 73.0
+ Product prices are shown directly without logging in and campaign prices are itemised (for example from the recommended price of 270.00 euros reduced to 179.00 euros), and the range includes over 50,000 products
Basic metrics: 73.0, rank 2 · no change
Basic metrics · 70.4
+ Riding gear has a comprehensive brand-specific size chart page, with separate sizing tables for the manufacturers ALPINESTARS, DANE, DAYTONA, GIANNI FALCO, MACNA, NEXX, RUKKA, SCORPION, SHOEI, SCHUBERTH and SWEEP
Basic metrics: 70.4, rank 4 · ▲ 1 place
– Cheapest delivery cost: Delivery costs are not stated on the front page, the returns page or in the frequently asked questions, and the address /policies/shipping-policy returns a 404. The price is visible only at checkout.
Basic metrics · 74.2
+ Product prices are shown directly without logging in and the price history is open: in the helmet listing, for example 'Schuberth Helmet C5 Carbon 1,403.10 €' (recommended price 1,559.00 €) and in line with consumer protection 'Lowest 30-day price 580.00 €' -marking
Basic metrics: 74.2, rank 1 · ▼ 3 places
Basic metrics · 57.7
+ Product prices visible directly without logging in: full-face helmet listing, for example 'HJC HELMET C71 MATT BLACK 160.00 €', 'SCHUBERTH S3 DAYTONA 679.00 €', 'ARAI QUANTIC 769.00 €'
Basic metrics: 57.7, rank 5 · no change
The buying motives of these services could not be checked; the reason is shown for each one. They are not on the list as poor performers but as unscored. The result of the basic metrics is shown for comparison.
+ Delivery methods and costs are clearly itemised in the help centre: Posti pick-up point 9.99 euros or free delivery on orders over 150 euros, home delivery 12 euros and DHL Express 23 euros
– The site blocks automatic reading (bot protection).
Basic metrics: 52.7, rank 6 (for comparison only)
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Return period QUESTIONHow long do I have to return the product? | Length of the right of return in days from receipt of the product, as stated in the online shop's terms. | 30 days or more = 100 points, 14 days (minimum period under the Consumer Protection Act) = 0, directly proportional in between. | 20 p |
| Return costs QUESTIONDo I pay for the return? | Whether the shop states that returns are free of charge for the customer. | Free return = 100, free only in part (for example only one return) = 50, customer pays for the return = 0. | 14 p |
| Cheapest delivery fee QUESTIONWhat is the minimum cost of getting a parcel delivered domestically? | Cheapest delivery method price to Finland for a private customer stated in the terms, in euros. | 4 € or less = 100 points, 12 € or more = 0, in between directly proportional. | 8 p |
| Order dispatch time QUESTIONHow quickly does an order ship or arrive? | The store promises in its terms to dispatch or deliver the order this quickly. | Leaves the same day = 100, the same or next business day = 75, 1–5 business days = 40, 3–7 days = 0. | 8 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 online shops for motorcyclists' riding gear and MC accessories on 21 metrics: technical quality, transparency, reachability and AI quality. The key question: can you see the product's price, size, sizing guidance, the protector's safety rating, and the delivery and return costs before you enter your payment card details?
Product prices and stock levels shown without logging in (25), delivery costs and free delivery threshold stated before checkout (20), right of return and exchange publicly available (15), size and fit guides for riding gear available (10), safety class of protectors (e.g. ECE 22.06, EN 17092) stated (10), business ID (Y-tunnus) or responsible company clearly stated (10), stock level or availability visible on the product page (5), independent review source shown (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
Visibility of the safety ratings of protective gear and size return logistics are the industry's pain points. For a motorcyclist's gear, safety is the core of the product: a helmet's ECE 22.06 approval and the EN 17092 or EN 1621 classification of riding suits and protectors tell how well the gear protects. It is important for the consumer to see these classifications before buying. Because riding suits are bought online without a fitting, clear size and measurement guides and an easy exchange and return policy decide whether the customer gets the right size. The comparison rewards shops that show the price and stock level, delivery costs and the free delivery threshold, and return terms before purchase.
The comparison includes both pure-play riding gear shops and motorcycle dealers' own gear online shops. EMC24, Storm Motor and XLMOTO are webshops specialised in gear, whereas Mimoto, Bike World and TK-Biketeam are motorcycle shops whose riding gear webshop was measured. XLMOTO is owned by the Swedish Pierce AB, the others are Finnish companies. The business ID (Y-tunnus) metric assesses how clearly the responsible company is displayed.
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