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On the basic metrics alone, the score was 74.2 and the rank 1. The score is now 53.4 and rank 4 (▼ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Mimoto on imatralaisen Mimoto Ky:n verkkokauppa, joka myy moottoripyöräilijän ajovarusteita ja tarvikkeita kuluttajalle. Tuotehinnat, hintahistoria, varastosaldo, tarkat toimituskulut ja 14 päivän palautusoikeus ovat selkeästi esillä, ja Y-tunnus löytyy rekisteriselosteesta. Kokotaulukon oma sisältö ja suojainten turvaluokitusten järjestelmällinen näkyvyys jäävät osittaisiksi.
Buying motives checked 16.10.2026 and basic metrics measured 14.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Return period | 20 p × 0.0 % | 0.0 |
| Return costs | 14 p × 50.0 % | 7.0 |
| Cheapest delivery fee | 8 p × 76.2 % | 6.1 |
| Order dispatch time | 8 p × 40.0 % | 3.2 |
| Basic metrics | 50 % × 74,2 | 37.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Return period | 14 days from the time of collection | kauppa.mimoto.fi checked 16.10.2026 | 0.0 / 20 |
| Return costs NOTEThe terms also say "Returns are free" and list exceptions to it. For products over 30 kg, the return freight must be paid by the customer. | One return or exchange is free, a further one costs €19.90 | kauppa.mimoto.fi checked 16.10.2026 | 7.0 / 14 |
| Cheapest delivery fee NOTEFree delivery to a parcel locker for orders over 200 euros. | Posti parcel locker €5.90 | kauppa.mimoto.fi checked 16.10.2026 | 6.1 / 8 |
| Order dispatch time | Delivery time 1–5 working days | kauppa.mimoto.fi checked 16.10.2026 | 3.2 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 64,5 | 19.3 |
| Transparency | 30 % × 85,0 | 25.5 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 84,3 | 16.9 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 31/100 | Technical measurement | 12.4 / 40 |
| Accessibility | 85/100 | Technical measurement | 25.5 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product prices and stock level shown without logging in OBSERVATIONUmpikypärät-listaus ilman kirjautumista: 'Schuberth Kypärä C5 Carbon 1 403,10 € 1 559,00 €', 'HJC Kypärä RPHA 1 QUARTARARO REPLICA II 981,00 € 1 090,00 €' sekä 'Alin 30 päivän hinta 580,00 € Suositushinta 729,00 €'. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold stated before checkout OBSERVATIONToimitusehdot kohta 2.4 RAHTIHINNAT: 'Postin pakettiautomaatti (Yli 200 euron tilaukset ilman toimituskuluja) - 5,90 €', 'Postipaketti Posti 16 (Yli 199 euron tilaukset ilman toimituskuluja) - 6,90 €', 'Itella Express Flex 21 kotiinkuljetus (Yli 300 euron tilaukset ilman toimituskuluja) - 12,90 €', 'Nouto myymälästä 0,00 €'. Toimitusaika 1-5 arkipäivää (kohta 3.1). | Yes | Website + AI extraction | 20.0 / 20 |
| Returns and exchange rights publicly available OBSERVATIONDelivery terms, section 4: 'All products have a 14-day right of return starting from the moment the parcel or click-and-collect order is picked up' and 'Returns are free' (except for uncollected shipments). | Yes | Website + AI extraction | 15.0 / 15 |
| Size and fitting guides for riding clothing available OBSERVATIONValikossa oma /page/8/kokotaulukot -sivu (HTTP 200), mutta sivun tekstisisältö ei näkynyt; kategoriakuvaus ohjaa 'vertaa tulosta valmistajan kokotaulukkoon'. | Partly | Website + AI extraction | 5.0 / 10 |
| Safety rating of protective gear (e.g. ECE 22.06, EN 17092) stated OBSERVATIONUmpikypärät-kategoriateksti: 'Useimmat mallit täyttävät uusimman ECE 22.06 -turvallisuusstandardin vaatimukset' ja UKK 'Mitä ECE 22.06 tarkoittaa? ECE 22.06 on Euroopan uusin moottoripyöräkypärien turvallisuusstandardi.' HAVAINTO: mainittu yleisesti, ei per-tuote-badgena. | Partly | Website + AI extraction | 5.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONToimitusehdot / rekisteriseloste: 'Rekisterinpitäjä: Mimoto Ky. Tainionkoskentie 10 IMATRA. Y-tunnus 1834706-1'. Paytrail Oyj (2122839-7) on sivulla maksunvälittäjänä, ei myyjänä. | Yes | Website + AI extraction | 10.0 / 10 |
| Stock level or availability shown on the product page OBSERVATIONKypärälistaus per tuote: 'Verkkokaupan varastossa' (HJC RPHA 1 XS), 'Tilapäisesti loppunut - Toimitusaika 1-6 viikkoa' ja 'Varastotilanne vaihtelee koon/mallin mukaan'. | Yes | Website + AI extraction | 5.0 / 5 |
| Independent review source shown | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONSivun ylätunniste ja Ota yhteyttä: '040 537 0864'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONYlätunniste ja toimitusehdot: 'asiakaspalvelu@mimoto.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 81/100 | AI analysis | 27.5 / 34 |
| Findability of pricing | 88/100 | AI analysis | 29.0 / 33 |
| Content coverage | 84/100 | AI analysis | 27.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Returns and exchange rights publicly available OBSERVATIONDelivery terms, section 4: 'All products have a 14-day right of return starting from the moment the parcel or click-and-collect order is picked up' and 'Returns are free' (except for uncollected shipments). | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Mimoto-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +11.9 points: 53.4 → 65.3, rank 4 → 3.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.