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Storm Motor

👑 Rank 1 · Motorcycle riding gear online · Checked 16.10.2026 · Suomen Paras 2026

Websitestorm-motor.fi
OwnerStorm Motor Oy (PRH 0140425-0), a Finnish online shop and store for motorcycle riding gear and accessories; wide selection of helmets, riding suits and protective gear (storm-motor.fi)
Business ID0140425-0
Registered in Finland (PRH)1978
LCP (mobile)19.4 s
Basic metrics72.1, rank 3
85.1SCORE
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On the basic metrics alone, the score was 72.1 and the rank 3. The score is now 85.1 and rank 1 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14.8.2026

Storm Motor on yli 50 vuotta toiminut moottoripyörävarusteiden verkkokauppa ja viiden myymälän ketju (Vantaa, Lahti, Tampere, Turku, Jyväskylä). Hinnat, monipuoliset toimitustavat ja 30 vuorokauden palautusoikeus palautuskuluineen ovat selkeästi esillä. Yhtiö on nimetty, mutta Y-tunnus ei näy sivustolla.

Strengths

  • Product prices are visible directly without logging in across the whole range (for example Midland R1 MESH helmet intercom 183.20 euros)
  • Toimitustavat ja -kulut on eritelty tarkasti: Lähellä-paketti 4,95 euroa, Postipaketti 5,50 euroa, Posti Express 8,90 euroa ja nouto myymälästä 0 euroa
  • Palautusoikeus on 30 vuorokautta ja Storm Motor Oy maksaa palautuskulut, hyvitys 30 päivän sisällä palautuksen saapumisesta

Areas to improve

  • Vastuullinen yhtiö Storm Motor Oy on nimetty, mutta Y-tunnusta ei näytetä verkkosivustolla
  • Suojainten turvaluokituksia (esimerkiksi ECE 22.06 tai EN 17092) ei nostettu erikseen esiin osto-oppaissa, joten luokitusten näkyvyyttä ei voitu täysin varmistaa
  • The website has no live chat service and no compiled FAQ section

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 14.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

85.1 / 100
Return period20 p × 100.0 %20.0
Return costs14 p × 100.0 %14.0
Cheapest delivery fee8 p × 88,1 %7.0
Order dispatch time8 p × 100.0 %8.0
Basic metrics50 % × 72,136.0

Buying motives · weight 50 p

49,0 / 50
MetricMeasured valueSourcePoints
Return period30 daysstorm-motor.fi
checked 16.10.2026
20.0 / 20
Return costsStorm Motor pays the return costsstorm-motor.fi
checked 16.10.2026
14.0 / 14
Cheapest delivery fee
NOTEThe price applies when paying online.
Matkahuolto Lähellä parcel 4.95 €storm-motor.fi
checked 16.10.2026
7.0 / 8
Order dispatch time
NOTEIn the terms the promise is a goal (“we aim”) and applies to products in the main warehouse.
The goods are intended to be dispatched on the order date if they are in the main warehousestorm-motor.fi
checked 16.10.2026
8.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

72.1 / 100
Digital quality30 % × 61,918.6
Transparency30 % × 82,524.8
Reachability20 % × 60,012.0
AI quality score20 % × 81,316.3
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

61.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)28/100Technical measurement11.2 / 40
Accessibility80/100Technical measurement24.0 / 30
Findability (SEO)82/100Technical measurement12.3 / 15
Technical practices96/100Technical measurement14.4 / 15

Transparency · weight 30%

82.5 / 100
MetricMeasured valueSourcePoints
Product prices and stock level shown without logging in
OBSERVATIONEtusivun tuotelistaus: 'Midland R1 MESH kypäräpuhelin 183,20 €', 'Midland MH-PRO No Vibration puhelinteline 89,90 €'.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold stated before checkout
OBSERVATIONToimitusehdot: 'Lähellä-paketti 4,95 €', 'Postipaketti 5,50 €', 'Posti Express 8,90 €', 'Nouto myymälästä 0 €'.
YesWebsite + AI extraction20.0 / 20
Returns and exchange rights publicly available
OBSERVATIONDelivery terms: 'The products you order have a 30-day right of exchange and return' and 'Storm Motor Oy pays the return costs', refund within 30 days.
YesWebsite + AI extraction15.0 / 15
Size and fitting guides for riding clothing available
OBSERVATIONTietopankki: 'Storm Varusteopas: Näin valitset oikean kokoisen kypärän' ja 'Ajovarusteiden OSTO-OPAS'.
YesWebsite + AI extraction10.0 / 10
Safety rating of protective gear (e.g. ECE 22.06, EN 17092) statedPartlyWebsite + AI extraction5.0 / 10
Business ID (Y-tunnus) or responsible company clearly stated
OBSERVATIONAlatunniste ja me-teksti nimeävät 'Storm Motor Oy', mutta Y-tunnusnumeroa ei esitetä.
PartlyWebsite + AI extraction5.0 / 10
Stock level or availability shown on the product pagePartlyWebsite + AI extraction2.5 / 5
Independent review source shownNoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONYhteystiedot: 'Tuotekyselyt ja tilaukset 075-326 5000'.
YesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONYhteystiedot: viisi myymälää aukioloaikoineen, esim. 'Storm Vantaa ark. 10-18 / la 10-16, Antaksentie 4, 01510 Vantaa'.
YesWebsite + AI extraction15.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

81.3 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage82/100AI analysis27.1 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Returns and exchange rights publicly available
OBSERVATIONDelivery terms: 'The products you order have a 30-day right of exchange and return' and 'Storm Motor Oy pays the return costs', refund within 30 days.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Oletko Storm Motor -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +13.0 points: 85.1 → 98.1, and your lead over number two grows 0.5 → 13.5.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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