Koillis-Motor SUOMEN PARAS 2026
+ The listing of new models shows prices in euros directly online, for example snowmobiles at 27,610 euros and 27,360 euros, so the buyer sees the price level before making contact.
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+ The listing of new models shows prices in euros directly online, for example snowmobiles at 27,610 euros and 27,360 euros, so the buyer sees the price level before making contact.
+ Vehicles for sale can be browsed online on vehicle-specific pages, and the price is shown in euros, for example Can-Am Maverick 14,290 euros.
+ Used ATVs can be browsed online with prices in euros, for example 11,990 euros, 15,131.47 euros and 19,990 euros, so the price level is visible before you make contact.
+ ATVs are sold in the online shop at euro prices, for example 4,990 euros and 34,800 euros, and the products can be added to the basket without making contact.
+ The range can be browsed online by category: ATVs and cab ATVs, and snowmobiles by brand (Lynx, Ski-Doo), and the shop also represents Yamaha and Can-Am products.
+ The shop presents itself as an official BRP dealer and represents Ski-Doo, Lynx and Can-Am products in Levi, Kittilä.
We scored 6 snowmobile and ATV dealers on 20 metrics: technical quality, transparency, reachability and AI quality. The key question: is the price of a snowmobile or ATV for sale shown in euros online before you get in touch, and can you browse the range directly on the site?
A snowmobile and an ATV are almost always bought from an authorised dealer, who also services the vehicle and supplies spare parts. In this comparison the most important transparency question is whether the price of a new or used vehicle is already shown in euros online and whether the range can be browsed directly on the site, or whether the price is only revealed after contact. Because the vehicle is long-lasting, the availability of servicing and spare parts, the warranty, and financing and trade-in options also weigh in the comparison.
Vehicle prices in euros publicly in the sales listing (25), new and used selection browsable online (18), authorised dealer status (Lynx, Ski-Doo, Polaris, Can-Am, Yamaha) stated (14), financing or instalment options presented (13), own service or workshop service and spare parts described (12), warranty or warranty benefits (new and used) stated (10), business ID (Y-tunnus) or operating company shown (8)
Transparency is 30% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Score measures how openly a company publishes its prices, terms and contact details, not what kind of service it gives its customers. Clear differences in points indicate a genuine difference: one states the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the entire calculation formula have been laid open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about the companies through separate surveys. The results will be added later to the overall assessment, so that the Score tells not only about transparency but also about how customers experience the company's service.
The comparison covers authorised dealers of snowmobiles and ATVs that serve consumers in store and online. The key transparency question is whether the price of a new or used vehicle is shown in euros already online or only after contact.
Brands such as Lynx, Ski-Doo, Can-Am, Polaris and Yamaha are manufacturers that these dealers represent as authorised resellers. Manufacturers and importers do not sell directly to consumers at stated prices, so the comparison focuses on dealers with their own sales, service and spare parts operations.
A snowmobile and ATV is a long-lived purchase in which the availability of servicing and spare parts, the length of the warranty, and financing and trade-in options weigh as much as the purchase price. The shop's description of these shows how support during use and total cost are shaped.
Every company is measured with the same public formula across four pillars: technical quality, transparency, reachability and AI quality assessment. A ranking cannot be bought, and you can see the origin of every point on the company's profile. Read the full methodology →
It is visible at some dealerships. The top dealerships in the comparison list new and used vehicles for sale with prices in euros directly online, while others show only the model range and state the price only after contact is made.
An authorised dealer is a seller approved by the manufacturer, who usually has the right to sell new vehicles with a factory warranty and carry out warranty servicing. Lynx, Ski-Doo, Can-Am, Polaris and Yamaha are manufacturers that the dealers represent.
A new one comes with a factory warranty and financing, a used one is cheaper but the warranty and condition vary. When buying used, check whether the vehicle's price, age and service history are visible in the listing and whether the dealer gives a warranty on the used vehicle.
Every lost point is documented in your profile. Our analysis prioritises fixes by impact: which actions raise your score the most by the next update. The analysis is free of charge in the opening phase.
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