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The motorcycle buyer asks whether the price is visible without a request for quotation, whether the financing interest rate and costs are stated, whether an online order can be cancelled and whether the same shop services the bike. These decide 50 points out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 67.8
+ Vehicles can be browsed in the online shop with prices, for example CFMOTO CFORCE C5 7,290 euros and Talaria Komodo 6,690 euros.
Basic metrics: 67.8, rank 4 · ▲ 3 places
Basic metrics · 70.4
+ New and used vehicles can be browsed with prices, for example Yamaha TT-R 50 1,850 euros and Yamaha NMAX 125 3,999 euros.
Basic metrics: 70.4, rank 3 · ▲ 1 place
– Right of return in the online shop: The terms page is not in the site's sitemap, and the right of return is not mentioned on the front page or on the financing, maintenance or motorcycles pages.
Basic metrics · 76.2
+ New and used motorcycles can be browsed online on model-specific pages and the price is shown in euros, for example Honda CB1000GT 21,900 euros and Indian Sport Scout RT 23,999 euros.
Basic metrics: 76.2, rank 1 · ▼ 2 places
– Financing terms shown: Financing is not mentioned on the front page, model pages, delivery terms or the maintenance and services page.
Basic metrics · 64.8
+ New and used motorcycles can be browsed online with prices, for example BMW R 1200GS Adventure 11,600 euros and Triumph Speedmaster 18,900 euros.
Basic metrics: 64.8, rank 5 · ▲ 1 place
– Right of return in the online shop: The online shop's terms page is not found in the sitemap of kauppa.biketeam.fi, and a right of return is not mentioned on the front page, the motorcycles page, the financing page or the service page.
Basic metrics · 71.9
+ New and used bikes can be browsed with prices, for example BMW F 800 ST 4,390 euros and Honda NT 1100 DCT 17,900 euros.
Basic metrics: 71.9, rank 2 · ▼ 3 places
– Price shown before purchase: The prices of accessories and parts in the online shop are shown, but motorcycle prices were not found on the front page, in the online shop, or on the financing, service or delivery terms pages.
Basic metrics · 63.5
+ Used motorcycles can be browsed online with prices, for example Kawasaki ER-6n 4,480 euros and BMW R 1250 GS 25,480 euros.
Basic metrics: 63.5, rank 6 · no change
– Right of return in the online shop: The company has no online shop: the front page and the financing and extra protection page have no order terms or right of return.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Price is shown before purchase QUESTIONCan I see the price of the motorcycle on the page without making contact? | Whether the price of motorcycles for sale is published on the company's own page. | Price shown = 100 points, no prices = 0. | 22 p |
| Financing terms displayed QUESTIONAre the financing interest rate and costs stated before I make contact? | What the company's own page says about financing. | Example calculation with effective annual interest rate = 100, interest or costs stated without annual rate = 60, financing mentioned without figures = 30, nothing = 0. | 12 p |
| Right of return in the online shop QUESTIONCan I cancel an order made online? | Whether the consumer's 14-day right of exchange or return is recorded in the online shop's terms. | Written into the terms = 100, not written = 0. | 8 p |
| Brand-specific servicing QUESTIONDoes the same shop service the devices it sells? | Whether the company describes its own maintenance on its pages. | Authorised brand service described = 100, service only mentioned = 50, no mention = 0. | 8 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 motorcycle dealers on 20 metrics: technical quality, transparency, reachability and AI quality. The most important question: is the price of the motorcycle for sale shown in euros online before you make contact, and can you browse the stock directly on the site?
A motorcycle is often bought from an authorised dealer who also services the bike and supplies spare parts. In this comparison the most important transparency question is whether the price of a new or used bike is shown in euros online and whether the range can be browsed directly on the site, or whether the price is revealed only after contact. Because a motorcycle is a long-lived purchase, the availability of servicing and spare parts, warranty, financing and trade-in options also weigh in the comparison.
Vehicle prices in euros publicly in the sales listing (25), new or used range browsable online (18), authorised brand dealership (Honda, Yamaha, BMW, KTM etc.) stated (14), financing or instalment options presented (13), own service or workshop and spare parts described (12), warranty or exchange/used-bike cover stated (10), business ID (Y-tunnus) or operating company displayed (8)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
The comparison covers motorcycle and scooter dealers who serve consumers in store and online. The most important transparency question is whether the price of a new or used bike is visible in euros already online or only after making contact.
Brands such as Honda, Yamaha, Kawasaki, BMW and KTM are manufacturers that these shops represent as authorised dealers. Manufacturers and importers do not sell directly to consumers at listed prices, so the comparison focuses on dealers that have their own sales, maintenance and spare parts service.
A motorcycle is a long-lived purchase in which servicing and spare-parts availability, warranty length and financing and trade-in options weigh as much as the purchase price. The shop's description of these tells how support during use and the total cost are distributed.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Some shops show it. The top shops in the comparison list new and used bikes for sale with euro prices directly online, while some only present the range and state the price only after contact.
An authorised dealer is a seller approved by the manufacturer, who usually has the right to sell new motorcycles with a factory warranty and perform warranty service. Honda, Yamaha, Kawasaki, BMW and KTM are manufacturers that the dealers represent.
A new one comes with a factory warranty and financing, while a used one is cheaper but the warranty and condition vary. When buying used, check whether the bike's price, age and mileage are shown in the listing and whether the shop gives a warranty or extra cover on used bikes.
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