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An entrepreneur choosing a website builder asks: what the cheapest paid plan costs per month, whether the service can be tried for free, whether the domain name is included in the price, and whether the price page and the service are in Finnish. These decide 50 p out of a hundred.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 67.3
+ Prices are publicly displayed in tiers (Limited 3.10 €/month, Mini 5.50 €/month, Standard 7.90 €/month, Profi 14.20 €/month with annual billing), and the difference between annual and monthly billing is visible
Basic metrics: 67.3, rank 4 · ▲ 3 places
Basic metrics · 73.1
+ Prices are publicly displayed in three packages: Mini 9.90 €/month, Premium 16.90 €/month and Business 24.90 €/month, and the first month is 0.00 €
Basic metrics: 73.1, rank 2 · no change
Basic metrics · 75.2
+ Prices are shown publicly at four tiers (Light 17 $/month, Core 29 $/month, Business 39 $/month, Business Elite 159 $/month)
Basic metrics: 75.2, rank 1 · ▼ 2 places
Basic metrics · 66.7
+ Prices are publicly displayed in euros across four tiers (Basic 12 €/month, 18 €/month, 32 €/month, Advanced 69 €/month)
Basic metrics: 66.7, rank 5 · ▲ 1 place
Basic metrics · 68.4
+ The price list is publicly displayed: basic tier from 4.90 €/month and ready-made feature packages about 17-25 €/month depending on the contract period
Basic metrics: 68.4, rank 3 · ▼ 2 places
Basic metrics · 65.8
+ Prices are publicly shown by site tier (Basic $15/month, CMS $25/month) and a free Starter tier is available
Basic metrics: 65.8, rank 6 · no change
– Domain: The price page only says that your own domain can be used (Custom domain) and that the free plan includes a webflow.io address. Domain registration or its price is not mentioned on the price page.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Monthly price QUESTIONHow much does the cheapest paid package cost per month? | Monthly price of the cheapest public paid package on the pricing page. | 3 or fewer = 100 points, 25 or more = 0, directly proportional in between. The number is in the currency shown on the page. | 22 p |
| Free trial QUESTIONCan I try it for free before paying? | Form of the free package or trial on the pricing page. | Permanent free package with no time limit = 100, 30-day trial = 70, 14-day trial = 40, only a free preview = 20. | 10 p |
| Domain name QUESTIONIs my own domain name included in the price? | Whether the price page says a domain name is included. | Domain name and its renewal included in the price = 100, first year free of charge = 50, not included = 0. | 10 p |
| Finnish QUESTIONAre the price page and service in Finnish? | Is the price page or support available in Finnish? | Price page in Finnish = 100, in English only = 0. | 8 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 website builders, i.e. website building tools, on 20 metrics. The most important question: is the real monthly price revealed without making contact, what does the price include (domain, hosting, SSL, e-mail), and can you get your own site's data out if you want to switch service?
A website builder (Kotisivukone) is a service with which you make and maintain a website yourself without coding. The most important question in the comparison is whether the actual monthly price is revealed without making contact, what the price includes (domain, hosting, SSL and e-mail), and whether you can get your own site's data out if you later want to switch service.
Monthly or annual price publicly displayed without contacting (25), free tier or trial period and its limits stated (15), what the price includes (domain, hosting, SSL, e-mail) itemised (15), portability of the site or content out of the service stated (15), Finnish-language interface and support (10), contract term and cancellation stated (10), owning company stated on the site (10)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
A low starting price does not show the full bill. The stated monthly price is often tied to a long contract period and billed a year at a time. With some services the domain, e-mail and SSL are included in the package, with others they are separate extra charges. Read carefully what the price includes before comparing starting prices alone.
Check the free tier and lock-in. Some have a permanent free version (Wix, Webflow, Webnode), but it shows the provider's ads and uses a subdomain. Squarespace has only a trial period. Also check whether you can export your site's content if you want to switch: many website builders do not let you move a finished site to another service.
Being Finnish shows in the support and language. Zoner Kotisivukone and Kotisivukone (Oikio Digital) are Finnish services with a Finnish-language interface and support. International platforms (Wix, Squarespace, Webflow) are mostly in English, although some have a partly translated interface.
Ranking cannot be bought. The ranking comes directly from publicly verifiable metrics. If a service does not state the price, the free tier limit or data portability, this shows in the score. We do not measure sales add-on services, and we do not accept payment for a ranking.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
Paid packages usually include a domain name (often for the first year), hosting, an SSL certificate and a varying number of e-mail addresses. The contents vary by service, so check the itemisation before buying.
On the free tier you can publish a website, but it usually shows the provider's ads and uses a subdomain (for example nimi.wixsite.com). A custom domain and an ad-free site require a paid package.
This varies. Webflow offers exporting the site's code, Squarespace allows partial export of content, and many other platforms do not allow exporting a finished site at all. Check portability before committing.
Many services quote the lowest monthly price with annual or multi-year billing. Paid monthly, the price is higher. Calculate the total price for the whole contract period.
The free pre-analysis shows every item where your company loses points and which rank fixing it is enough for. The paid analysis shows what the items are and how to fix them.
Can't find your company on the list even though it should be there? Get in touch and we will include it in the next measurement round.
See the free pre-analysis A ranking cannot be bought. The analysis shows how it is earned.