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A buyer from a cosmetics online store asks how much a small order costs delivered, when delivery is free, whether the product can be returned, how quickly the parcel arrives and how long there is to pay the invoice. These decide 50 points out of 100.
Score shows how the company does on our comparison criteria, on a 0–100 scale. Rankings cannot be bought.
Basic metrics · 65.8
+ Prices of a wide selection visible without logging in (cheapest products a few euros, brands clearly visible)
Basic metrics: 65.8, rank 5 · ▲ 4 places
Basic metrics · 70.9
+ Product prices visible without logging in and the free delivery threshold stated (free delivery over 29 euros, pick-up from the store)
Basic metrics: 70.9, rank 1 · ▼ 1 place
– Invoice payment period: The payment period of a Klarna invoice is not stated in KICKS's terms or on the delivery page; the terms refer to Klarna's own terms.
Basic metrics · 67.2
+ Product prices visible without logging in (cheapest product 12.90 euros) and the free delivery threshold stated (free delivery over 60 euros)
Basic metrics: 67.2, rank 4 · ▲ 1 place
Basic metrics · 70.9
+ Product prices are visible without logging in (cheapest product 13 euros) and brands are shown (Nannic, Alexandria, ILO Skincare)
Basic metrics: 70.9, rank 2 · ▼ 2 places
– Delivery fee: The delivery fee depends on the delivery method and is only shown at checkout. Delivery terms, return terms and front page checked.
Basic metrics · 69.8
+ Product prices visible without logging in (cheapest product 10 euros) and delivery costs clearly stated (over 50 euros with no delivery costs, otherwise 6.90 euros)
Basic metrics: 69.8, rank 3 · ▼ 2 places
– Delivery cost: The delivery cost is shown only at checkout after choosing the delivery method. Checked delivery and return terms.
Basic metrics · 63.1
+ Product prices are visible without logging in and the free delivery threshold is clearly stated (Free delivery over 49 euros)
Basic metrics: 63.1, rank 6 · no change
– Delivery cost: Delivery costs are only shown at checkout based on postcode. Checked delivery information, purchase and delivery terms, general terms, returns page and FAQ.
Weights are fixed. All companies are measured on the same scale. Read the full methodology.
| Buying motive | What is measured | Scale | Weight |
|---|---|---|---|
| Delivery cost QUESTIONHow much does a small order cost delivered? | The price of the cheapest published delivery method for an order below the free delivery threshold. | €3 or less = 100 points, €10 or more = 0, in between directly proportional. | 16 p |
| Free delivery threshold QUESTIONHow large does an order need to be for delivery to be free? | Order value from which the delivery fee is not charged. | 30 € or less = 100 points, 100 € or more = 0, in between directly proportional. | 12 p |
| Right of return QUESTIONCan I return the product I ordered? | Right of return promised in the shop's terms. | 30 days = 100, 14 days = 50, no automatic right of return = 0. | 12 p |
| Delivery time QUESTIONHow quickly does the parcel arrive? | Longest time in days stated by the shop, as the shop states it (to dispatch or arrival). | 2 days or less = 100 points, 7 days or more = 0, in between directly proportional. | 6 p |
| Invoice payment period QUESTIONHow long do I have to pay the invoice? | Invoice payment time in days stated in the shop's terms. | 30 days or more = 100 points, 0 days = 0, in between directly proportional. | 4 p |
| Basic metrics | Digital quality, transparency, reachability and AI quality score | Basic metrics × 0.5 | 50 p |
We scored 6 consumer cosmetics online shops on 21 metrics: technical quality, transparency, reachability and AI quality. The key question: can you see the product's price, delivery and return costs, who owns the shop and whether the products are certainly genuine before you enter your payment card details?
When you buy cosmetics online, you pay for a product you only see as an image on a screen. What matters then is how openly the shop discloses the price, delivery and return costs, the authenticity of the product and who is behind the shop. We compared six online cosmetics shops for consumers that serve Finnish customers: three Nordic chains and three Finnish online shops. The scores measure transparency and technical quality, not the size of the range or the price level.
Product price publicly shown without logging in (25), delivery costs and free-delivery threshold stated before checkout (18), right of return and cancellation publicly available (15), product brand and origin on the product page (10), stock level or availability visible on the product page (10), owning or responsible company stated (10), authenticity of products or authorised resale assured (7), customer or independent review visible (5)
Transparency is 30% of the basic metrics, i.e. 15% of the total points · these metrics make up its 100 points · the full formula and the other pillars
How to read the comparison correctly: Half of the points come from buyer's questions, i.e. things the buyer finds out before deciding. The other half measures how openly the company publishes its prices, terms and contact details. Clear differences in points indicate a genuine difference: one tells you the price immediately, another only after logging in. Close scores should not be read as a ranking order, because every measurement has a margin of variation. The measurement accuracy and the full calculation formula are open in the methodology.
Customer experience is brought into the assessment separately. We also collect customer feedback and customer experiences about companies through separate surveys. The survey results will be added to the overall assessment later.
A cosmetics online store is transparent when you can see the price, costs and seller before checkout. The comparison rewards shops that publicly show the product price and stock level, delivery costs and the free-delivery threshold, and the right of return, state the company that owns them and assure the authenticity of their products. The comparison measures transparency, not range size or price level.
The market is concentrated, so ownership was checked. A few Nordic chains own several familiar brands: Skincity continues as KICKS, Eleven is part of NordicFeel, and Bangerhead moved to the owner of NordicFeel. Shops with the same owner are counted once. The comparison includes three independent Nordic chains and three Finnish online shops whose responsible company has been verified from the trade register.
Every company is measured with the same public formula: half of the points come from buyer's questions and half from basic metrics, which have four pillars: technical quality, transparency, reachability and AI quality score. Ranking cannot be bought, and you can see the origin of each point on the company's profile. Read the full methodology →
The comparison measures transparency, not the size of the shop. A small Finnish online shop can be as open about prices and terms as a large Nordic chain. The pool has three independent Nordic chains and three Finnish online shops whose responsible company has been verified.
Some of the well-known names belong to the same owner: Skincity continues as KICKS and Eleven as part of NordicFeel. Shops with the same owner are counted once. Cocopanda's Finnish online shop has been shut down.
No. The scores describe transparency and technical quality, not price level. You find the cheapest product by comparing product-specific prices, because offers and ranges vary from shop to shop.
The most reliable sign is a mention of authorised resale. Some of the shops in the comparison say they are authorised or certified resellers of the brands, which reduces the risk of counterfeits.
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